This is a trade-mark infringement and unfair competition suit. Plaintiff filed its complaint to restrain the Phillips Manufacturing Company from using the word “Phill-Co” to identify its products. Plaintiff claimed that such use infringed its trade-mark “Philco” and constituted unfair competition through misappropriation of its trade-mark'and trade-name “Philco”. After a temporary restraining order was entered, the cause was referred to a Master in Chancery, who, after hearing the testimony and the stipulations of the parties, made certain findings and recommended that the restraining order be vacated. The District Court adopted the Master’s findings of fact, confirmed his conclusions of law, and dissolved the temporary restraining order. To reverse the order, plaintiff appeals.
Plaintiff is a Pennsylvania corporation and defendant an Illinois corporation. Plaintiff’s trade-mark “Philco” is registered in the United States Patent Office under the Trade-Mark Act of 1905, 33 Stat. 724, 15 U.S.C.A. § 81 et seq. Thus, jurisdiction of the District Court was based on three grounds — diversity of citizenship, with the jurisdictional amount involved; § 17 of the Trade-Mark Act of 1905, 33 Stat. 728, 15 U.S.C.A. § 97; and § 24(7) of the Judicial Code, 36 Stat. 1092, 28 U.S.C.A. § 41(7). Armstrong Paint & Varnish Works v. Nu-Enamel Corporation,
There is no controversy as to the substantial identity in appearance and absolute identity in sound of the marks “Philco” and “Phill-Co,” and there is no question as to plaintiff’s having appropriated and used its mark before defendant did. The only question is whether the goods upon which plaintiff and defendant use their respective marks are so similar that under the applicable law defendant’s use of the mark “Phill-Co” will be enjoined.
Plaintiff has emphasized its claims of common law trade-mark infringement and unfair competition, rather than statutory trade-mark infringement under the Act of 1905. It contends that the applicable law on these nonstatutory questions is the law of each of the States in which the alleged common law trade-mark infringement and unfair competition occurred; it has apparently abandoned the position that federal law governs, although it urged this alternatively in its original brief. Defendant contends that only the law of Illinois is applicable. This was also the conclusion of the Master and the court below.
Although we affirm the order of the District Court vacating the temporary restraining order, the court’s view of the applicable law was not altogether correct.
The determination of the applicable law in this case involves three questions: (1) Does the doctrine of Erie R. Co. v. Tompkins,
First.
In Erie R. Co. v. Tompkins, supra, the Supreme Court held that the Rules of Decision Act, § 34 of the Judiciary Act of 1789, 28 U.S.C.A. § 725, required a federal court whose jurisdiction was based on diversity of citizenship to apply the decisional as well as statutory law of the State in which the plaintiff’s injuries were received. However, as was pointed out in Russell v. Todd,
The decisions of the Supreme Court since the Erie case have established that the doctrine of that case applies at least to diversity cases involving equitable suits or remedies based upon underlying legal rights, or brought in aid or support of legal rights. Ruhlin v. New York Life Insurance Co.,
Second.
In the field of trade-mark infringement and unfair competition it has long been recognized that all rights originally existed by virtue of the common law
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of the several States. United States v. Steffens (Trade-Mark Cases),
For our purposes, cases brought in the federal courts in the field of unfair competition (not including Federal Trade Commission cases) may be divided into six categories: 1
Both trade-marks used in interstate commerce, and one or both registered in Patent Office.
(1) Infringement of a statutory trademark by use of a similar mark on goods of “substantially the same descriptive properties” within the meaning of the TradeMark Acts.
*667 (2) (a) Unfair competition against statutory trade-mark through use of a similar mark on goods which might naturally be supposed to come from plaintiff, although not of the “same class” or of “substantially the same descriptive properties.” (Probable confusion as to source without direct competition.) (b) Unfair competition through use of a trade-mark similar to plaintiff’s trade name.
(3) Unfair competition other than through use of a trade-mark: (a) Use of trade name similar to plaintiff’s statutory trade-mark, (b) Use of trade name similar to plaintiff’s trade name, (c) Other forms of “passing off” of defendant’s goods as those of plaintiff, such as imitation of get-up, label, package, or general appearance; express statement of connection between plaintiff and defendant; etc. (d) Unfair competition other than “passing off,” such as betrayal of trade secrets, disparagement of rivals and their goods, instigation to breach of contract, molestation and physical interference, etc.
One or both marks used in intrastate commerce; or both unregistered in Patent Office (or held invalid under the TradeMark Acts) although used in interstate commerce.
(4) (a) Infringement of common law trade-mark. (b) Unfair competition through use, on goods of same descriptive properties, of mark similar to plaintiff’s “secondary meaning” mark.
(5) Unfair competition as described in (2) , supra, against common law trade-mark or “secondary meaning” mark.
(6) Unfair competition as described in (3) , supra, against common law trademark or “secondary meaning” mark.
Classification of the cases along these lines makes it clear immediately that there is no serious question as to the applicable law except in the first and second categories. The others are governed by State law. This court so held with respect to (c) of the third category in Rytex Co. v. Ryan,
7
Cir.,
Questions arising in cases of the first category relate to the four topics dealt with in some detail in the TradeMark Acts — registerability, infringement, defenses, and remedies — and the topic of validity (i. e., what is a valid “trade-mark” and what constitutes “ownership”). We believe that all such questions arising under the Act of 1905 are governed by federal law, since they involve the interpretation and application of a federal statute. Chesapeake & Ohio Ry. v. Martin,
In the Trade-Mark Cases, supra, 100 U.S., pages 95, 96,
In that Act Congress in a sense merely codified the law, since by restatement (e. g., marks not registerable) and by reference (e. g., meaning of terms “owner” and “trade-mark” in §§ 1, 5, 7, 16, and 19 of the Act, 15 U.S.C.A. §§ 81, 85, 87, 96, 99) it incorporated in the Act the then generally accepted State common law rules concerning trade-marks. For this reason, there are statements in many cases that by enacting the statute Congress did not create “substantive rights,” but only “procedural rights.” Beckwith’s Estate v. Commissioner of Patents,
Although the question has never been squarely decided by the Supreme Court, we believe it is clear that Congress has the power to legislate upon the substantive law of trade-marks. Thaddeus Davids Co. v. Davids,
It is our opinion that Congress did create substantive rights in trade-marks by the passage of the Act of 1905. If it were held that Congress created no substantive rights but only procedural rights, the Erie doctrine would require that State law govern substantive questions of trade-mark law, just as that doctrine would have required if it had been applied before the Act was passed. Mishawaka (C.C.A.) case, supra; Graflex case, supra. Under such a holding, the Trade-Mark Act of 1905 *669 could have but three possible purposes; (1) to provide a forum for the application of State law to trade-mark controversies, (2) to provide for national registration of trade-marks used in interstate commerce, and (3) to shift the burden of going forward with the evidence in trade-mark litigation. But the first of these is meaningless, for prior to 1905 State law was already being applied in federal courts where there was diversity jurisdiction, and in State courts where there was not. National registration would also be virtually meaningless without national uniformity; what advantage would trade-mark users find in voluntary central registration if the United States remained a “legal checkerboard” with respect to trade-marks used in interstate commerce ? See Zlinkoff, op. cit., 986. This leaves only the third as the purpose of the Act, if State law were held to govern substantive questions arising under the Act. We do not believe it can be said that this was Congress’ sole objective in enacting this legislation. We believe it was also the intention of Congress to provide registered trade-marks with uniform protection in interstate commerce.
What, then, is the meaning of the statements in the cases that Congress “created no substantive rights” by the Act of 1905? In our opinion, such statements are rules of statutory construction, actually used by the courts to determine what substantive rights Congress did create. One meaning of these statements, when used in such cases as American Trading Co. v. H. E. Heacock Co., supra, and United States Printing & Lithograph Co. v. Griggs, Cooper & Co.,
Since Congress left the terms “owner” and “trade-mark” undefined in the Act, these are perhaps the best examples of how this second rule of statutory construction has been employed; the meaning of these terms as used in the statute is determined by reference to the State common law existing at the time of the passage of the Act.
The cases of Beckwith v. Commissioner and American Steel Foundries v. Robertson, supra, illustrate how this rule of statutory construction has been employed in the interpretation of the registerability section. In the former case the Supreme Court said, at page 544, of
The conclusion that Congress created substantive rights in trade-marks is not barred by the fact that § 23 of the Act of 1905 provides that “Nothing in this subdivision of this chapter [subchapter] shall prevent, lessen, impeach, or avoid any remedy at law or in equity which any party aggrieved by any wrongful use of any trade mark might have had if the provisions of said subdivision [subchapter] had not been passed.” 33 Stat. 730, 15 U.S.C.A. § 103. We understand this section to mean two things: (1) State common law is still controlling on the questions of trade-mark infringement and unfair competition if either party’s mark is used only in intrastate commerce, or if both marks are unregistered or invalid under the Act. (2) State common law is still controlling even in interstate commerce on all questions of ttnfair competition not relating solely to the use of a trade-mark (third category). Since the goal of the Act is uniform treatment of trade-marks used in interstate commerce, § 23 may not be interpreted to destroy the Act. Texas & Pacific Ry. v. Abilene Cotton Oil Co.,
Congress has the constitutional power to legislate on the merits of trademark questions; it exercised that power in the Trade-Mark Act of 1905; and therefore the Erie doctrine is inapplicable to cases in the first category. Federal courts may continue to exercise their independent judgment in construing the Act, as they have always done. 4
The Aunt Jemima case, supra, decided in 1917, first enunciated the “federal rule” or “modern rule” of unfair competition,
5
*671
which extended the protection given trademarks and “secondary meaning” marks beyond that provided by the generally accepted State common law rules of 1905 and 1920, and so beyond the protection provided by the Trade-Mark Acts of 1905 and 1920. 'Under this rule, as developed in the Vogue, Yale, Waterman, and other cases in (a) of the second category, the use of a mark will be enjoined if it creates a likelihood of confusion as to source, despite the fact that it is used on goods of “different descriptive properties” which do not compete directly with plaintiff’s goods. The basis of the rule is that fairness and equity demand that the owner of a trade-mark should be protected against gradual “whittling away” of the distinctiveness of the mark (and so of its advertising appeal), possibility of injury to his reputation through use of the mark on an inferior product, and forestalling of the “normal” expansion of his business into new fields. Cf. Landers, Frary & Clark v. Universal Cooler Corporation, 2 Cir.,
It might be argued, in view of the fact that federal courts in 1905 were exercising independent judgment as to what “the common law” was, that § 23 of the Act was intended to preserve the resulting federal decisional law, which could develop two decades later to include the “federal rule.” It is true that the phrase “at law or in equity” in that section is not expressly limited to State law, and so on its face might include federal law as well. But even if Congress had so intended, it could not have preserved in this way a federal general common law which never properly existed.
It might also be argued that Congress has “occupied the field” with respect to adequate protection of registered trademarks used in interstate commerce, and so the Erie doctrine does not apply to the “federal rule” of unfair competition. But to say that Congress has “occupied the field,” as in Postal Telegraph-Cable Co. v. Warren-Godwin Co.,
It appears, however, that the “federal rule” has been taken over by many State courts as a»rule of decision in their own courts. Calling our attention to this, plaintiff contends that under the Erie doctrine the question of whether an injunction should issue in cases in (a) of the second category is governed by the laws of the several States in which defendant has used its mark. As an example, plaintiff asserts that New York has adopted the “federal rule” (citing Philadelphia Storage Battery Co. v. Mindlin,
In our opinion, neither of these views is correct. The policy of a statute which Congress has enacted under its constitutional power to regulate interstate commerce may not be defeated or obstructed by State law, whether decisional, Texas & Pacific Ry. Co. v. Abilene Cotton Oil Co., supra, 204 U.S. page 440,
Similarly, we do not believe that plaintiff’s charge of misappropriation of a part of its subsidiary’s 7 trade name can be sustained. The only protection accorded trade names by the Act of 1905 is that provided in § 5 (relating to registerability) ; there is no federal general common law to provide any additional protection; and plaintiff may not invoke State law to defeat the uniform treatment of trade-marks which is the goal of the TradeMark Acts. In other words, federal law still governs cases in (b) of the second category, but now requires that no injunction issue.
It goes without saying that plaintiff has no action for common law trademark infringement under State law. Registration of plaintiff’s trade-mark rendered all questions concerning its use and protection in interstate commerce questions of federal law, and federal law is supreme.
We recognize that a 1905 restatement of State common law rules governing the use of trade-marks may not furnish an adequate answer to the trade-mark problems in 1943. In the absence of Congressional action, the only remedy for this situation would be expansion of the traditional interpretation given the phrase “substantially the same descriptive properties,” which appears in § 16 of the Act. It would be difficult to choose words more ambiguous than this phrase; original interpretation might produce almost any test of similarity. The most workable test may well be simply whether the public is likely to assume that the goods of plaintiff and defendant emanate from the same source considering all the circumstances of the case — general nature of goods; number of persons using (mark on other goods, i. e., is the mark “strong” and unusual (as “Kodak,” “Aunt Jemima,” etc.) or “weak” and common (as “Blue Ribbon,” “Gold Medal,” “Standard,” “Champion,” “Royal,” etc.) ; does plaintiff sell a wide variety of products under its mark or only a limited number; the character of the market (see Pecheur Lozenge
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Co. v. National Candy Co., 3 Cir.,
Applying federal law, the Master and the District Court concluded that plaintiff has a valid trade-mark under the TradeMark Act of 1905, but that the mark has not been infringed by the defendant’s use of the mark “Phill-Co” because defendant’s goods are not of “substantially the same descriptive properties” as those sold by plaintiff.
Defendant, asserting that “Philco” is merely the “simple and natural” abbreviation of Philadelphia Storage Battery Company (plaintiff’s corporate name at the time it adopted its trade-mark in 1918), apparently seeks to invoke the rule that a geographical term will be protected against infringement only if it has acquired a “secondary meaning.” But “Philco” is neither a geographical term nor an abbreviation suggesting a geographical term; it is a coined word unquestionably subject to exclusive appropriation under the 1905 common law of the States, and therefore under the Act of 1905. However, the record discloses and the District Court found that the defendant uses its mark only upon portable machines (electrically operated) for the degreasing of metal objects, upon parts and accessories for such machines, and upon portable stills for distillation of the solvent after it has been used in the machines; that the “plaintiff does not manufacture or sell any equipment competing with, similar to, or designed for the uses for which defendant’s apparatus is solely useful”; and that there is thus no competition between plaintiff and defendant. The products upon which plaintiff uses its mark “Philco” are very numerous; those which are most comparable to defendant’s goods are lubricators, mechanical refrigerators, air conditioning apparatus, radio and television apparatus, phonographs, and batteries. These are not similar enough to defendant’s goods to bring this case within the statute, as construed in the cases.
Plaintiff contends that if defendant applied for registration of its mark in the Patent Office, it would be refused. We express no opinion on the question, since *674 registration is only prima facie evidence of ownership. § 16, 1905 Act, 33 Stat. 728, 15 U.S.C.A. § 96.
Third. Since defendant’s alleged wrong consisted only of using the mark “Phill-Co” upon its “Degreaser” and the other goods named above, this case presents only questions of the first and second categories. Questions in the third category, which would be governed by State law, are not involved here. It is thus not necessary to determine the particular States whose law would be applicable on such questions.
In so far as our opinions in the Viobin and Rytex cases are inconsistent with our opinion in this case, they are overruled.
For the reasons stated herein, the order of the District Court vacating the temporary restraining order is affirmed.
Notes
The following are examples:
(2) (a) Aunt Jemima Mills Co. v. Rigney & Co., 2 Cir.,
(3) (a) Peninsular Chemical Co. v. Levinson, supra; Anheuser-Busch v. Budweiser Malt Products Corporation, supra; Del Monte Special Food Co. v. California Packing Corporation, supra. (b) Akron-Overland Tire Co. v. Willys-Overland Co., 3 Cir.,
(4) (a) Kellogg Co. v. National Biscuit Co., supra; Pecheur Lozenge Co. v. National Candy Co.,
(5) (a) Wisconsin Electric Co. v. Dumore Co., 6 Cir.,
(6) (a) Wisconsin Electric Co. v. Dumore Co., supra; Folmer Graflex Corporation v. Graphic Photo Service, D.C.,
Hanover Star Milling Co. v. Metcalf,
It should be noted that the 10-year clause in § 5 permits registration of some marks not considered trade-marks at common law, since they wore not subject in the first instance to exclusive appropriation. Under the States’ common law of unfair competition, such marks — descriptive words, geographical terms, and surnames — came to be provided some protection, but only after proof that a “secondary meaning” had been acquired by many years’ exclusive use. Nims, op. cit., 103 et seq.; Derenberg, op.cit., 325 et seq. Congress provided in the 1905 Act that after exclusive use of such a mark during the 10 years next preceding 1905 the mark could be registered; through registration the mark becomes a “statutory trade-mark” and the registrant is entitled to invoke the protection of the Act, just as though the mark could have been a valid trade-mark at common law. Thaddeus Davids Co. v. Davids, supra; Schechter, op.cit., 70, n. 28.
Although our case does not involve the Trade-Mark Act of 1920,
41
Stat. 533, 15 U.S.C.A. § 121 et seq., it follows that federal law also governs questions of infringement, defenses, and remedies arising under that Act, since it incorporates by reference the sections of the Act of 1905 dealing with these three topics. Act of 1920; § 6, 41 Stat. 535, 15 U.S.C.A. § 126. It has been said that registration under the 1920 Act “does not create any substantive rights in the registrant,” Armstrong Paint & Varnish Works v. Nu-Enamel Corporation,
Collins Oo. v. Oliver Ames & Sons Corporation, C.C.1882,
Tlie reason this question was not raised prior to the Erie case was that under the “federal rule” the federal courts provided uniform protection for trade-marks which was more extensive than the protection usually allowed by State courts.
The term “trade name” is not defined consistently in the cases, American Steel Foundries' case, supra, 380; Nims, op. eit., 518. It has been used to indicate a mark not originally susceptible of exclusive appropriation which has acquired a “secondary meaning” and so will be protected as though it were a valid common law trade-mark. See Handler and Pickett, Trade-Marks and Trade Names— An Analysis and Synthesis (1930) 30 Col. L.Rev. 168; Handler, Unfair Competition (1936) 21 Iowa L.Rev. 175, 182. This cannot be the sense in which plaintiff has used the term, since “Philco” would not be a “secondary meaning” mark at common law, but a valid trade-mark. The term is also used to indicate a part or all of a firm name or corporate name, American Steel Foundries case, supra, 380; Deronberg, op.cit., 227-232, or abbreviation thereof, Nims, op.cit., 246. This is the sense in which the term is used throughout this opinion, and we assume it is the sense in which the term is used by the plaintiff.
The corporate name of plaintiff’s marketing subsidiary contained the word “Philco” for several years before defendant appropriated and first used its trade-mark “Phill-Co,” but plaintiff’s corporate name did not contain the word until a few months after defendant’s first use of its mark.
This is the test employed when the question is whether a mark should be registered. E-Z Waist Go. v. Reliance Manufacturing Co.,
Another phrase whose interpretation is a question of federal law is “unfair methods of competition” in § 5 of the Federal Trade Commission Act, 38 Stat. 719, 15 U.S.C.A. § 45. Federal Trade Commission v. R. F. Keppel & Bro., Inc.,
