Lead Opinion
In 1974 the defendant Ronald Remeny was arrested for distributing handbills in violation of subdivision 5 of section 755(2)-7.0 of the Administrative Code of the City of New York. The handbills contained advertisements for certain
After a trial the defendant was found guilty as charged and was sentenced to pay a fine of $10 or serve a term of two days in jail. The defendant paid the fine and appealed to the Appellate Term which affirmed, with one Justice dissenting.
On this appeal it is conceded that the defendant was distributing handbills in a public place and that the handbills naming the performances and listing the time, place and price of the concerts, constitute "advertising matter” within the meaning of the ordinance. The question is whether this ordinance prohibiting the distribution of commercial leaflets in all public places, at all times and under all circumstances, violates the First Amendment.
In 1942 the Supreme Court considered the constitutionality of this ordinance. At that time it was held valid under the so-called commercial speech exception to the First Amendment (Valentine v Chrestensen,
It is settled that an ordinance which prohibits the distribution of leaflets or handbills in all public places, at all times
The city of course has a legitimate interest in seeing that the exercise of the right does not contribute to the litter on the streets or otherwise violate the law. Thus they may enact reasonable regulations governing the time, place and circumstances of the distribution. But in our view they cannot enact an ordinance absolutely prohibiting all distribution of commercial handbills on city streets and call it a reasonable regulation of the activity. Although we sympathize with the city’s desire to eliminate litter from the streets, we have concluded that the ordinance, as presently worded, is unconstitutional.
Accordingly, the order of the Appellate Term should be reversed, the conviction set aside and the information dismissed on the ground that the ordinance is unconstitutional.
Concurrence Opinion
(concurring). I concur in the majority’s decision today that the ordinance before us is, as presently worded, unconstitutional. As I see it, the difference in our views basically rests on the extent to which any regulation drawn to replace the one stricken here could, even in lesser measure, contain a commercial-noncommercial distinction. For, on my analysis, the defect here goes beyond overbreadth.
Pamphlets, leaflets and brochures have traditionally played an important role in the distribution of ideas and information
Neither the Federal Constitution nor our State Constitution specifies that one kind of speech is to be preferred over another. In my view, it is not, therefore, for us to decide whether commercial speech is less important than speech which is more overtly political or social in nature. That determination is itself a matter of individual freedom. To one citizen, the most important subject on which to communicate may be politics, constitutional rights, or the administration of justice; to another it may be what merchandise is available in the market at what price. Indeed, as a practical matter, most communications may have a thread of both the commercial and the noncommercial running through them.
Does a consumer’s concern with the rising price of electricity lose its commercial character when he campaigns for the election of a legislator who espouses sterner utility regulation? Is one citizen’s desire to lobby for tax reforms to his own financial benefit somehow less economic in nature than another’s interest in obtaining goods at the lowest price? I think not.
Until recently, however, handbilling has been the subject of regulation according to whether it was commercial or noncommercial in nature, based on the United States Supreme Court’s holding in the now largely repudiated case of Valentine v Chrestensen (
The Bigelow case involved newspaper advertisements in Virginia for an abortion referral service located in New York State. Such services were legal in New York but not in Virginia. The Supreme Court invalidated the law under which the editor of the newspaper had been convicted at least in part because the content of the advertisement he printed was addressed to a medical problem of serious social dimensions
Now, in Virginia Pharmacy Bd. v Virginia Consumer Council (
Significantly, the respondent, urging the conclusion that commercial handbilling may still be forbidden while noncommercial activity of the same sort may be permitted, cites to the echoes of Valentine in the Bigelow case as though the Virginia Pharmacy Bd. case had changed nothing. It finds the ordinance here justified by the "significant governmental interest” involved and by the availability of "alternative channels for communication”, which concededly are conditions laid down by Virginia Pharmacy Bd., but it ignores the United States Supreme Court’s further requirement, enunciated in that case, that the restriction must also be "justified without reference to the content of the regulated speech” (at p 771).
A regulation which permits handbilling of noncommercial material and forbids the same activity when commercial material is involved is inescapably a regulation which makes "reference to the content” of the handbills so forbidden. Indeed, it is a regulation which rests entirely on the content of the commercial handbill as somehow less protected than other, loftier kinds of speech. As I read it, Virginia Pharmacy Bd. wipes out such distinctions, on the grounds that they are unnecessary in a free society and, as a practical matter, incapable of being drawn on any rationally defensible basis.
In emphasizing the difficulty in characterizing the content of speech as "commercial” or "non-commercial” altogether, the court pointed to the fact that, even under its own past cases, speech is protected even when it is "carried in a form
Further, in holding the commercial doctrine inimical to a self-governing democracy, the court made clear that, "even if the First Amendment were thought to be primarily an instrument to enlighten public decisionmaking in a democracy * * * the free flow of commercial information”, "is indispensable to the proper allocation of resources in a free enterprise system” (at p 765). Thus, the same economy which supplies the basis for the Supreme Court’s holding that the free flow of information to consumers is vital also supplies the basis for holding that free access to less expensive channels of communication is vital to entrepreneurs who would speak to the public. Needless to say, not every business is as profitable as its fellows; not everyone can easily afford expensive newspaper and television advertising. The margin between success and failure is often very narrow. Clearly, the smaller the business the more this tends to be the case. But the right, if not the need, is universal.
To be sure, that is not to say that, under the Supreme Court’s new formulation of permissible areas of regulation, some forms of communication with the public can never be forbidden, even, for that matter, for conventionally sacred political communications, when the State’s interest is sufficiently "significant”. Certainly we presently regulate the use of our sidewalks and streets, our parks and other places, where the public safety so requires (cf., e.g., Cox v Louisiana,
But we can do so only without "reference to the content” of the speech and because other interests require acknowledgment. If that results in the closing of one channel of communication, at least at certain times and in certain places, the fact that other channels are open plays an important part in our right to so regulate I believe. What we should not do now is close one channel only to commercial speech, while leaving that same channel open to others whose utterances are somehow more acceptable.
In sum, handbilling has long occupied a special, almost indispensible place in our society (see Lovell v Grifñn,
Dissenting Opinion
(dissenting). In my view the present record does not provide an adequate basis for a determination of the constitutionality of the ordinance, facially or as applied, under which defendant has been convicted.
For present purposes the ordinance^ forbids the distribution of commercial handbills in any street or public place in the City of New York. On my analysis it is useful first to identify certain constitutional precepts which I think relevant. In the first place, while the situation was formerly otherwise (e.g., Valentine v Chrestensen,
The first of these precepts, obviously applicable to our present inquiry, precludes a summary rejection of defendant’s challenge on the ground that the material distributed by him was a form of commercial speech and thus outside the scope of First Amendment protection. Rather, the constitutionality of the ordinance under scrutiny must turn on analysis of the second two precepts, thus presenting the question whether this ordinance would effect an absolute prohibition of a constitutionally protected means of expression (e.g., handbilling), and is thus unconstitutional, or whether it rather represents a permissible regulation of such activity and is thus constitutional. In determining whether the ordinance constitutes a prohibition or a regulation, it serves first to recognize that by the threshold definition of the category of communication activity to be used as the frame of judicial reference the issue as to prohibition or regulation may largely be predetermined. That is, any regulation may literally be characterized as a prohibition to the extent of its proscriptive effect. Thus, in the present instance, if the communication category be defined as "handbilling”, evidently the present ordinance would not operate as an absolute prohibition, for its bar extends only to commercial handbilling; there is no restriction whatsoever as to the distribution on the streets of New York of noncommercial handbills. On the other hand, if the category of reference be defined as "commercial handbilling” then the ordinance lays down what amounts practically to a total prohibition.
In my view, the communication category within which the present ordinance must be judged is "handbilling” (cf. Talley v California,
Whether these requirements are met cannot be determined on the record before us. When this case was tried the parties and the Trial Judge all understandably regarded Valentine v Chrestensen (supra) as authority for the proposition that commercial speech was not protected under the First Amendment. The controversy at nisi prius appears to have centered on contentions by defendant that, because he had no financial stake in these jazz concerts, his activities did not fall within the proscription of the ordinance and in any event that the advertising of any jazz concerts was noncommercial speech and thus entitled to First Amendment protection. The record was made on the assumption that these were the determinative issues. So far as appears from this record, defendant did not—and, since Virginia Pharmacy Bd. had not yet been handed down, would not have had reason to—challenge either the existence of a sufficient governmental interest justifying a regulatory ordinance or the availability of other means of dissemination of the information sought to be communicated. Nor did the city ever address what subsequently have been identified as the dispositive issues. The trial court likewise addressed neither of these issues but sustained the ordinance on the authority of the now discredited Valentine case. As already noted, under the Virginia Pharmacy Bd. decision very much more is now required to sustain the constitutionality of a local ordinance that regulates the distribution of commercial handbills against a challenge that the ordinance abridges First Amendment rights.
Since, in my view, the present record is wholly inadequate to resolve the question of constitutionality as now formulated by the Supreme Court, the case should be remitted for development of proof as to whether the requirements delineated in Virginia Pharmacy Bd. can be met.
Dissenting Opinion
(dissenting). I believe that the majority’s approach
is overly simplistic. Of course, commercial speech is protected by the First Amendment. The finer question, not considered by the majority, is whether commercial speech, historically treated differently from other forms of communication, is
The defendant, convicted of distributing commercial handbills on the public sidewalk in front of Madison Square Garden, challenges the constitutionality of an ordinance prohibiting the distribution of purely commercial and business advertising handbills on the streets of the City of New York.
In 1974, defendant Ronald Remeny was arrested for distributing handbills promoting two musical concerts. The leaflet, which was labeled "Concert News”, identified the performers by name and by photograph, set forth the dates and places of the concerts, the price scales of the admission tickets, and listed places and telephone numbers through which interested persons might purchase tickets or obtain further information. After trial, defendant was found guilty of violating subdivision 5 of section 755(2)-7.0 of the Administrative Code of the City of New York
This case does not involve the total prohibition of commercial and business advertising as ample alternative channels for communication of the information are available. The ordinance also does not attempt to regulate or censor the content of the commercial message, but, rather, regulates the place and the manner of communication to the public. What is at issue is whether the City of New York, in prohibiting the
That the First Amendment protection of the freedom of speech may attach to the dissemination of some kinds of commercial information can no longer be disputed. (Virginia Pharmacy Bd. v Virginia Consumer Council,
Historically, information and opinion disseminated in a commercial context, because of its mercantile origins and self-serving nature, has not been afforded First Amendment protection. Understandably, commercial speech was considered less essential to society than political, social and religious expression, all of which contribute to essential public debate and enlightenment, and are not motivated by personal financial profit. However, in more modern times, increasing recognition has been given to the strong relationship between commercial speech and our system of free personal economic choice. Since our economy is predicated primarily upon free enterprise, it is essential that the aggregate of private, economic decisions be intelligent and well informed.
It does not necessarily follow, however, that commercial speech, and the methods by which commercial information is communicated to the consuming public, can never be regulated in any way. As with other forms of expression, significant governmental interests may require some regulation. There is no doubt that government could, in the name of peace and quiet, prohibit sound amplification equipment from blaring prerecorded "jingles” at all hours of the night. Surely a prohibition against the posting of political, religious, social or commercial posters on public bridges, buildings and trqes
The constitutionality of this antilittering ordinance has been tested once before in the 1942 case of Valentine v Chrestensen (
The broad statement in Chrestensen that government may freely regulate commercial advertising, without regard to First Amendment considerations, has been disapproved in more recent cases and is no longer controlling. (Virginia Pharmacy Bd. v Virginia Consumer Council,
I would not rest on the blind authority of Chrestensen alone, for I would also conclude that the interest of the city in regulating traffic and commerce on its streets and thoroughfares outweighs the interest, in favor of commercial advertisers, in distributing commercial handbills to pedestrians. The city ordinance is primarily designed to guard against the cumulation of litter in the streets. The ordinance also serves to guard against the obstruction of pedestrian and vehicular traffic and the harassment- of passersby. (Cf. Administrative Code of City of New York, § 435-10.1 [prohibiting persons from standing in front of stores and, by using a variety of methods, including distribution of handbills, from enticing passersby to enter such stores].) The municipality has a manifest interest in maintaining order on its streets and insuring the free flow of traffic on its thoroughfares. In our urbanized society, the streets and public ways are the focal points of human social and business activity. Particularly in the central city where vehicular traffic is frequently, if not usually snarled and
Since the formation of the American Republic, leafletting has been an accepted and protected form of political, social and religious communication. (E.g., Schneider v State,
In this case, the city has not attempted to prevent the advertising of any particular commercial information. Nor has the city foreclosed advertisers from using other mediums of communication, including other means of addressing the consumer on the street. For example, advertisers may place posters on specially designed kiosks, on billboards, on buses and taxicabs, and on the sides of waste receptacles. The city has only prohibited the form of commercial advertising that contributes, most directly and significantly, to the cumulation of litter in the streets—the throw-away leaflet handed to passing members of the public. I also note that another form of advertising, the free sample, is frequently distributed on the city streets. Since the item distributed is of economic value, there is little danger of clutter in the streets caused by the casual toss-away and the ordinance does not prohibit this
I take cognizance of the crushing financial plights of the central cities in this State. Caught between inflation-spiraled expenditures and a dwindling tax base, the central cities have been hard put to maintain the present level of essential municipal services, not the least of which is sanitation. It is one thing to hold that municipalities, and through them their citizens, must bear the cost of removing from the streets the litter left in the aftermath of political, social and religious expression. This is part of the price imposed by our democratic process. However, it is quite another matter to suggest that the cities must bear the burden of cleansing the streets of leaflets distributed in the name of the profit motive. Recent experience in New York City indicates that litter related sanitation problems are by no means an insignificant health hazard.
Finally, it should be noted that the New York City ordinance applies with equal force to the person, who upon receipt of any kind of leaflet, political or commercial, casually discards it onto the street. It is readily apparent that, in large crowds or on crowded sidewalks, enforcement directed at the litterer can be sporadic and random, at best. Recognizing that any of the myriad of businesses and commercial enterprises located within' the city might attempt to advertise by leaflet, the city has moved to effectively eliminate one of the major potential sources of litter. I believe that this is a reasonable effort, one without substantial prejudice to businesses within New York City, and has been prompted by the demands of real necessity. (See People v Taub,
Hence, I conclude that the New York City ordinance prohibiting the distribution of commercial leaflets in the streets is a reasonable and constitutionally permissible manner and place regulation of commercial speech. Accordingly, I dissent and vote to affirm the order of the Appellate Term.
Judges Gabrielli and Cooke concur with Judge Wachtler; Judge Fuchsberg concurs in result in another opinion; Judge Jones dissents in part and votes to modify in a separate opinion; Judge Jasen dissents and votes to affirm in another separate opinion in which Chief Judge Breitel concurs.
Order reversed and the information dismissed.
Notes
. The section, in its entirety, provides: "No person shall throw, cast or distribute, or cause or permit to be thrown, cast or distributed, any handbill, circular, card, booklet, placard or other advertising matter whatsoever, in or upon any street or public place, or in a front yard or courtyard, or on any stoop, or in the vestibule of any hall in any building, or in a letter box therein; provided that nothing herein contained shall be deemed to prohibit or otherwise regulate the delivery of any such matter by the United States postal service, or prohibit the distribution of sample copies of newspapers regularly sold by the copy or by annual subscription. This section is not intended to prevent the lawful distribution of anything other than commercial and business advertising matter.” Violations are punishable by a fine of up to $100 and/or imprisonment for a period of up to 30 days. (Subd 8.)
. Defendant has paid the fine.
