OPINION
People for the Ethical Treatment of Animals (“PETA”) sued Michael Doughney (“Doughney”) after he registered the domain name peta.org and created a website called “People Eating Tasty Animals.” PETA alleged claims of service mark infringement under 15 U.S.C. § 1114 and Virginia common law, unfair competition under 15 U.S.C. § 1125(a) and Virginia common law, and service mark dilution and cybersquatting under 15 U.S.C. § 1123(c). Doughney appeals the district court’s decision granting PETA’s motion for summary judgment and PETA cross-appeals the district court’s denial of its motion for attorney’s fees and costs. Finding no error, we affirm.
I.
PETA is an animal rights organization with more than 600,000 members worldwide. PETA “is dedicated to promoting and heightening public awareness of animal protection issues and it opposes the exploitation of animals for food, clothing, entertainment and vivisection.” Appel-lee/Cross-Appellant PETA’s Brief at 7.
Doughney is a former internet executive who has registered many domain names since 1995. For example, Doughney registered domain names such as dubya-dot.com, dubyadot.net, deathbush.com, RandallTerry.org (Not Randall Terry for Congress), bwtel.com (Baltimore-Washington Telephone Company), pmrc.org (“People’s Manic Repressive Church”), and ex-cult, org (Ex-Cult Archive). At the time the district court issued its summary judgment ruling, Doughney owned 50-60 domain names.
Doughney registered the domain name peta.org in 1995 with Network Solutions, Inc. (“NSI”). When registering the domain name, Doughney represented to NSI that the registration did “not interfere with or infringe upon the rights of any third party,” and that a “non-profit educational organization” called “People Eat *363 ing Tasty Animals” was registering the domain name. Doughney made these representations to NSI despite knowing that no corporation, partnership, organization or entity of any kind existed or traded under that name. Moreover, Doughney was familiar with PETA and its beliefs and had been for at least 15 years before registering the domain name.
After registering the peta.org domain name, Doughney used it to create a website purportedly on behalf of “People Eating Tasty Animals.” Doughney claims he created the website as a parody of PETA. A viewer accessing the website would see the title “People Eating Tasty Animals” in large, bold type. Under the title, the viewer would see a statement that the website was a “resource for those who enjoy eating meat, wearing fur and leather, hunting, and the fruits of scientific research.” The website contained links to various meat, fur, leather, hunting, animal research, and other organizations, all of which held views generally antithetical to PETA’s views. Another statement on the website asked the viewer whether he/she was “Feeling lost? Offended? Perhaps you should, like, exit immediately.” The phrase “exit immediately ” contained a hyperlink to PETA’s official website.
Doughney’s website appeared at “www. peta.org” for only six months in 1995-96. In 1996, PETA asked Doughney to voluntarily transfer the peta.org domain name to PETA because PETA owned the “PETA” mark (“the Mark”), which it registered in 1992. See U.S. Trademark Registration No. 1705,510. When Dough-ney refused to transfer the domain name to PETA, PETA complained to NSI, whose rules then required it to place the domain name on “hold” pending resolution of Doughney’s dispute with PETA. 1 Consequently, Doughney moved the website to wnow.mtdxom/tasty and added a disclaimer stating that “People Eating Tasty Animals is in no way connected with, or endorsed by, People for the Ethical Treatment of Animals.”
In response to Doughney’s domain name dispute with PETA, The Chronicle of Philanthropy quoted Doughney as stating that, “[i]f they [PETA] want one of my domains, they should make me an offer.” Non-Profit Groups Upset by Unauthorized Use of Their Names on the Internet, THE CHRONICLE OF PHILANTHROPY, Nov. 14, 1996. Doughney does not dispute making this statement. Additionally, Doughney posted the following message on his website on May 12,1996:
“PeTa” has no legal grounds whatsoever to make even the slightest demands of me regarding this domain name registration. If they disagree, they can sue me. And if they don’t, well, perhaps they can behave like the polite ladies and gentlemen that they evidently aren’t and negotiate a settlement with me.... Otherwise, “PeTa” can wait until the significance and value of a domain name drops to nearly nothing, which is inevitable as each new web search engine comes on-line, because that’s how long it’s going to take for this dispute to play out.
PETA sued Doughney in 1999, asserting claims for service mark infringement, unfair competition, dilution and cybersquat-ting. PETA did not seek damages, but sought only to enjoin Doughney’s use of the “PETA” Mark and an order requiring Doughney to transfer the peta.org domain name to PETA.
Doughney responded to the suit by arguing that the website was a constitutionally-protected parody of PETA. Nonethe
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less, the district court granted PETA’s motion for summary judgment on June 12, 2000.
People for the Ethical Treatment of Animals, Inc. v. Doughney,
[o]nly after arriving at the “PETA.ORG” web site could the web site browser determine that this was not a web site owned, controlled or sponsored by PETA. Therefore, the two images: (1) the famous PETA name and (2) the “People Eating Tasty Animals” website was not a parody because [they were not] simultaneous.
Id. at 921.
PETA subsequently moved for attorney fees and costs. The district court denied the motion, finding that the case was not “exceptional” under 15 U.S.C. § 1117. PETA moved to reconsider in part, arguing that it was entitled to “costs of the action” and attaching a statement for filing fees, photocopying, facsimiles, courier services, postage, travel, mileage, tolls, parking, long distance telephone calls, “services,” transcripts, computer research, “miscellaneous” expenses, and witness fees and mileage. The district court ruled on September 15, 2000, stating that
Plaintiff has submitted to the Court what it asserts is an itemization of its expenses without providing any supporting documentation or legal analysis of why these expenses are “costs of the action” within the meaning of 15 U.S.C. § 1117(a) and 28 U.S.C. § 1920. Defendant challenges Plaintiffs expenses as excessive. It appears to the Court that many of Plaintiffs expenses are for mere “trial preparation,” and not recoverable as costs.
For those reasons it is hereby,
ORDERED that Plaintiffs Motion for Reconsideration and/or Clarification is DENIED except that Plaintiff shall be awarded those costs routinely taxed by the Clerk. Plaintiff shall not receive as costs mere trial preparation expenses. Plaintiff shall submit a Bill of Costs to the Clerk of the Court.
People for the Ethical Treatment of Animals, Inc. v. Doughney, Civil Action No. 99-1336-A, Order (E.D.Va. Sept. 15, 2000).
II.
We review a district court’s summary judgment ruling
de novo,
viewing the evidence in the light most favorable to the non-moving party.
Goldstein v. The Chestnut Ridge Volunteer Fire Co.,
A. Trademark Infringement/Unfair Competition
A plaintiff alleging causes of action for trademark infringement and unfair competition must prove (1) that it possesses a mark; (2) that the defendant used the mark; (3) that the defendant’s use of the mark occurred “in commerce”; (4) that the defendant used the mark “in connection with the sale, offering for sale, distribution, or advertising” of goods or services; and (5) that the defendant used the mark in a manner likely to confuse consumers. 15 U.S.C. §§ 1114, 1125(a);
Lone Star Steakhouse & Saloon v. Alpha of Virginia,
*365 There is no dispute here that PETA owns the “PETA” Mark, that Doughney used it, and that Doughney used the Mark “in commerce.” Doughney disputes the district court’s findings that he used the Mark in connection with goods or services and that he used it in a manner engendering a likelihood of confusion.
1.
To use PETA’s Mark “in connection with” goods or services, Doughney need not have actually sold or advertised goods or services on the mow.peta.org website. Rather, Doughney need only have prevented users from obtaining or using PETA’s goods or services, or need only have connected the website to other’s goods or services.
While sparse, existing caselaw on infringement and unfair competition in the Internet context clearly weighs in favor of this conclusion. For example, in
OBH, Inc. v. Spotlight Magazine, Inc.,
the plaintiffs owned the “The Buffalo News” registered trademark used by the newspaper of the same name.
The court held that the defendants used the mark “in connection with” goods or services because the defendants’ website was “likely to prevent or hinder Internet users from accessing plaintiffs’ services on plaintiffs’ own web site.” Id.
Prospective users of plaintiffs’ services who mistakenly access defendants’ web site may fail to continue to search for plaintiffs’ web site due to confusion or frustration. Such users, who are presumably looking for the news services provided by the plaintiffs on their web site, may instead opt to select one of the several other news-related hyperlinks contained in defendants’ web site. These news-related hyperlinks will directly link the user to other news-related web sites that are in direct competition with plaintiffs in providing news-related services over the Internet.' Thus, defendants’ action in appropriating plaintiffs mark has a connection to plaintiffs’ distribution of its services.
Id. Moreover, the court explained that defendants’ use of the plaintiffs’ mark was in connection with goods or services because it contained a link to the defendants’ apartment-guide website. Id.
Similarly, in
Planned Parenthood Federation of America, Inc. v. Bucci,
the plaintiff owned the “Planned Parenthood” mark, but the defendant registered the domain name
plannedparenthood.com.
because it is likely to prevent some Internet users from reaching plaintiffs own Internet web site. Prospective users of plaintiffs services who mistakenly access defendant’s web site may fail to continue to search for plaintiffs own home page, due to anger, frustration, or the belief that plaintiffs home page does not exist.
Id.
The same reasoning applies here. As the district court explained, Doughney’s *366 use of PETA’s Mark in the domain name of his website
is likely to prevent Internet users from reaching[PETA’s] own Internet web site. The prospective users of[PETA’s] services who mistakenly access Defendant’s web site may fail to continue to search for [PETA’s] own home page, due to anger, frustration, or the belief that [PETA’s] home page does not exist.
Doughney,
2.
The unauthorized use of a trademark infringes the trademark holder’s rights if it is likely to confuse an “ordinary consumer” as to the source or sponsorship of the goods.
Anheuser-Busch, Inc. v. L & L Wings, Inc.,
Doughney does not dispute that the peta.org domain name engenders a likelihood of confusion between his web site and PETA. Doughney claims, though, that the inquiry should not end with his domain name. Rather, he urges the Court to consider his website in conjunction with the domain name because, together, they purportedly parody PETA and, thus, do not cause a likelihood of confusion.
A “parody” is defined as a “simple form of entertainment conveyed by juxtaposing the irreverent representation of the trademark with the idealized image created by the mark’s owner.”
L.L. Bean, Inc. v. Drake Publishers, Inc.,
Looking at Doughney’s domain name alone, there is no suggestion of a parody. The domain name peta.org simply copies PETA’s Mark, conveying the message that it is related to PETA. The domain name does not convey the second, contradictory message needed to establish a parody — a message that the domain name is not related to PETA, but that it is a parody of PETA.
Doughney claims that this second message can be found in the content of his website. Indeed, the website’s content makes it clear that it is not related to PETA. However, this second message is not conveyed
simultaneously
with the first message, as required to be considered a parody. The domain name conveys the first message; the second message is conveyed only when the viewer reads the content of the website. As the district court explained, “an internet user would not re
*367
alize that they were not on an official PETA web site until after they had used PETA’s Mark to access the web page ‘www.peta.org.’ ”
Doughney,
B. Anticybersquatting Consumer Protection Act
The district court found Doughney liable under the Anticybersquatting Consumer Protection Act (“ACPA”), 15 U.S.C. § 1125(d)(1)(A). To establish -an ACPA violation, PETA was required to (1) prove that Doughney had a bad faith intent to profit from using the peta.org domain name, and (2) that the peta.org domain name is identical or confusingly similar to, or dilutive of, the distinctive and famous PETA Mark. 15 U.S.C. § 1125(d)(1)(A).
Doughney makes several arguments relating to the district court’s ACPA holding: (1) that PETA did not plead an ACPA claim, but raised it for the first time in its motion for summary judgment; (2) that the ACPA, which became effective in 1999, cannot be applied retroactively to events that occurred in 1995 and 1996; (3) that Doughney did not seek to financially profit from his use of PETA’s Mark; and (4) that Doughney acted in good faith.
None of Doughney’s arguments are availing. First, PETA raised its ACPA claim for the first time in its summary judgment briefs. Doughney objected, noting that PETA failed to plead the claim in its complaint and failed to seek leave to amend to do so. Doughney also vigorously defended against the claim. PETA acknowledged below that it did not plead the claim, but “respectfully request[ed]” in its summary judgment reply brief “that th[e district] Court apply the [the ACPA] to the case at bar[.]” Nothing in the record suggests that the district court entered an order amending PETA’s complaint to include an ACPA claim. However, the district court appears to have ruled on PETA’s informal motion, listing the ACPA in its summary judgment order as one of the claims on which PETA seeks summary judgment and rendering judgment as to that claim.
The Federal Rules “allow liberal amendment of pleadings throughout the progress of a case.”
Elmore v. Corcoran,
Here, PETA’s summary judgment briefs essentially moved the district court for leave to amend its complaint to include an *368 ACPA claim, and the district court appears to have granted that motion via its summary judgment ruling. While the record would have been clearer had PETA formally filed such a motion and the district court formally entered such an order, they did so in substance if not in form. Thus, we reject Doughney's first contention.
Doughney's second argument-that the ACPA may not be applied retroactively-also is unavailing. The ACPA expressly states that it "shall apply to all domain names registered before, on, or after the date of the enactment of this Act[.]" Pub.L. No. 106-113, § 3010, 113 Stat. 1536. See also Sporty's Farm L.L.C. v. Sportsman's Market, Inc.,
Doughney's third argument-that he did not seek to financially profit from registering a domain name using PETA's Mark-also offers him no relief. It is undisputed that Doughney made statements to the press and on his website recommending that PETA attempt to "settle" with him and "make him an offer." The undisputed evidence belies Doughney's argument. Doughney's fourth argument-that he did not act in bad faith-also is unavailing. Under 15 U.S.C. § 1125(d)(1)(B)(i), a court may consider several factors to determine whether a defendant acted in bad faith, including
(I) the trademark or other intellectual property rights of the person, if any, in the domain name;
(II) the extent to which the domain name consists of the legal name of the person or a name that is otherwise commonly used to identify that person;
(III) the person's prior use, if any, of the domain name in connection with the bona fide offering of any goods or services;
(IV) the person's bona fide noncommercial or fair use of the mark in a site accessible under the domain name;
(V) the person's intent to divert consumers from the mark owner's online location to a site accessible under the domain name that could harm the goodwill represented by the mark, either for commercial gain or with the intent to tarnish or disparage the mark, by creating a likelihood of confusion as to the source, sponsorship, affiliation, or endorsement of the site;
(VI) the person's offer to transfer, sell, or otherwise assign the domain name to the mark owner or any third party for financial gain without having used, or having an intent to use, the domain name in the bona fide offering of any goods or services, or the person's prior conduct indicating a pattern of such conduct;
(VII) the person's provision of material and misleading false contact information when applying for the registration of the domain name, the person's intentional *369 failure to maintain accurate contact information, or the person’s prior conduct indicating a pattern of such conduct; (VIII) the person’s registration or acquisition of multiple domain names which the person knows are identical or confusingly similar to marks of others that are distinctive at the time of registration of such domain names, or dilutive of famous marks of others that are famous at the time of registration of such domain names, without regard to the goods or services of the parties; and (IX) the extent to which the mark incorporated in the person’s domain name registration is or is not distinctive and famous within the meaning of subsection (c)(1) of this section.
15 U.S.C. § 1125(d)(l)(B)(i). In addition to listing these nine factors, the ACPA contains a safe harbor provision stating that bad faith intent “shall not be found in any case in which the court determines that the person believed and had reasonable grounds to believe that the use of the domain name was fair use or otherwise lawful.” 15 U.S.C. § 1225(d)(l)(B)(ii).
The district court reviewed the factors listed in the statute and properly concluded that Doughney (I) had no intellectual property right in
peta.org;
(II)
peta.org
is not Doughney’s name or a name otherwise used to identify Doughney; (III) Dough-ney had no prior use of
peta.org
in connection with the bona fide offering of any goods or services; (IV) Doughney used the PETA Mark in a commercial manner; (V) Doughney “clearly intended to confuse, mislead and divert internet users into accessing his web site which contained information antithetical and therefore harmful to the goodwill represented by the PETA Mark”; (VI) Doughney made statements on his web site and in the press recommending that PETA attempt to “settle” with him and “make him an offer”; (VII) Doughney made false statements when registering the domain name; and (VIII) Doughney registered other domain names that are identical or similar to the marks or names of other famous people and organizations.
People for the Ethical Treatment of Animals,
Doughney claims that the district court’s later ruling denying PETA’s motion for attorney fees triggers application of the ACPA’s safe harbor provision. In that ruling, the district court stated that
Doughney registered the domain name because he thought that he had a legitimate First Amendment right to express himself this way. The Court must consider Doughney’s state of mind at the time he took the actions in question. Doughney thought he was within his First Amendment rights to create a parody of the plaintiffs organization.
People for the Ethical Treatment of Animals, Inc. v. Doughney, Civil Action No. 99-1336-A, Order at 4 (E.D.Va. Aug. 31, 2000). With its attorney’s fee ruling, the district court did not find that Doughney “had reasonable grounds to believe” that his use of PETA’s Mark was lawful. It held only that Doughney thought it to be lawful.
Moreover, a defendant “who acts even partially in bad faith in registering a domain name is not, as a matter of law, entitled to benefit from [the ACPA’s] safe harbor provision.”
Virtual Works, Inc.,
*370 III.
A. Attorney Fees
This Court reviews the denial of an award for attorney fees for abuse of discretion.
Shell Oil Co. v. Commercial Petroleum, Inc.,
In trademark infringement cases, the Court may award reasonable attorney fees in exceptional cases. Under 15 U.S.C. § 1117(a), a case is “exceptional” if the defendant’s conduct was “malicious, fraudulent, willful or deliberate in nature.”
Scotch Whisky Ass’n v. Majestic Distilling Co., Inc.,
PETA sought attorney fees of more than $276,000. The district court denied the motion, holding that Doughney did not act maliciously, fraudulently, willfully or deliberately because “he thought that he had a legitimate First Amendment right to express himself this way” and “to create a parody of the plaintiffs organization.” PETA claims the district court’s decision is inconsistent with its bad faith finding under the ACPA, and argues that Dough-ney’s conduct established bad faith.
However, a bad faith finding under the ACPA does not compel a finding of malicious, fraudulent, willful or deliberate behavior under § 1117. The district court was within its discretion to find that, even though Doughney violated the ACPA (and, thus, acted in bad faith), he did not act with the level of malicious, fraudulent, willful or deliberate behavior necessary for an award of attorney fees.
B. Costs
PETA also sought to recover $28,671.68 for the costs of filing fees, photocopying, facsimiles, courier services, postage, attorney travel, mileage, tolls and parking, long distance telephone calls, “services”, witness fees and mileage, transcripts, computer research, and “miscellaneous” items. Under 15 U.S.C. § 1117, a prevailing plaintiff “shall be entitled ... to recover ... the cost of the action.” The term “costs of the action” is not defined by the Lanham Act. The district court interpreted the term to mean that PETA was entitled to those costs defined in 28 U.S.C. § 1920, which states that
[а] judge or clerk of any court of the United States may tax as costs the following:
(1) Fees of the clerk and marshal;
(2) Fees of the court reporter for all or any part of the stenographic transcript necessarily obtained for use in the case;
(3) Fees and disbursements for printing and witnesses;
(4) Fees for exemplification and copies of papers necessarily obtained for use in the case;
(5) Docket fees under section 1923 of this title;
(б) Compensation of court appointed experts, compensation of interpreters, and salaries, fees, expenses, and costs of special interpretation services under section 1828 of this title.
PETA claims that 15 U.S.C. § 1117 “does not incorporate nor reference the limitations set forth in § 1920” and that “the fact that a separate statute was *371 passed to expansively award ‘costs of the action’ in trademark cases indicates that it is a statute that is to be considered separate and apart from the traditional costs statute.” Appellee/Cross-Appellant PETA’s Reply Br. at 26 (emphasis in original).
However, the term “costs of the action” is not unique to the Lanham Act. Identical language appears in the Real Estate Settlement Procedures Act, 12 U.S.C. § 2607(d)(2) (“In any successful action to enforce the liability under this paragraph, the court may award the court costs of the action together with a reasonable attorney’s fee as determined by the court”), ERISA, 29 U.S.C. § 1132(g)(2) (“the court shall award the plan” ... “reasonable attorney’s fees and costs of the action” if the action results in a “judgment in favor of the plan”), the Fair Labor Standards Act, 29 U.S.C. § 216(b) (providing for “reasonable attorney’s fees ... and the costs of the action”), the Right to Financial Privacy Act, 12 U.S.C. § 3417 (same), the Expedited Funds Availability Act, 12 U.S.C. § 4010 (same), the Truth in Savings Act, 12 U.S.C. § 4310 (same), and other statutes. Moreover, at least two Circuit Courts have held that the term “costs of the action” must be interpreted with reference to 28 U.S.C. § 1920.
See, e.g., Uphoff v. Elegant Bath, Ltd.,
Moreover, we need not determine now whether the “costs of the action” referenced in § 1117 are limited to those mentioned in § 1920 because the “award of monetary damages, attorney fees and costs under the Lanham Act is committed to the sound discretion of the Court, based on the equities of each particular case.”
Dick’s Sporting Goods, Inc. v. Dick’s Clothing & Sporting Goods, Inc.,
IV.
For the foregoing reasons, the judgment of the district court is affirmed. 3
AFFIRMED.
Notes
. When Doughney registered peta.org, he agreed to abide by NSI’s Dispute Resolution Policy, which specified that a domain name using a third party’s registered trademark was subject to placement on "hold” status.
.
See also Lone Star Steakhouse & Saloon,
. Because a finding of trademark infringement, unfair competition, and an ACPA violation supports the remedy PETA sought, we need not address PETA’s dilution claim.
