The Pennsylvania Rubber Company, a corporation of Pennsylvania, has brought its bill against the Dreadnaught Tire 8f Rubber Company, of Delaware, charging the defendant with unfair competition in trade, and praying for an injunction and an accounting. The bill avers, in substance, among other things, that the complainant has long been a manufacturer of rubber tires for vellido wheels; that, among other thing's, it produces anti-skid tires for automobile service of a peculiar style and calls them Vacuum Cup tires; that such tires are and have long been widely and favorably known as Vacuum Cup tires or Vacuum Cup Tread tires; that the complainant's trade in such rubber tires is large and valuable to it; that ¡he name Vacuum Cup is and long has been established in the tub-be; tire industry as the name oi the complainant’s product only; that its rights therein and connected therewith have been universally recognized and respected; that the defendant recently and since the acquisition by the complainant of its rights above referred to has put upon the market anti-skid automobile tires of substantially the same peculiar style as the complainant’s above referred to, and marked and advertised and is marking and advertising them as Vacuum Tread tires; that the effect of such action on the. part of the defendant is to lead the purchasing public to believe that such tires so called, marked and advertised, are the product of the complainant; that the defendant’s agents
‘•(>ur client, Pennsylvania Rubber Company, lays before us the information that you are advertising and selling tires under the phrase ‘Vacuum Tread.’ We write to give you notice that the Pennsylvania Company considers the Xihrase ‘Vacuum Tread’ such a. near resemblance to the xihrase ‘Vacuum Cup’ as to be calculated to deceive, and that they will not countenance other advertisement and sale of tires under the name ‘Vacuum Tread.’ ”
If the counsel for the complainant understood or had been informed that the defendant in using the words “vacuum tread” was infringing any supposed trade-mark right of the complainant in or to the words “vacuum cup” in connection with the manufacture and sale of the complainant’s product, it seems unaccountable that in the above letter, written shortly before the filing of the bill and intended to complain of the alleged grievance or wrong suffered by the complainant at the hands of the defendant, there should not have been the slightest reference to trade-mark infringement, and that the communication should have had reference exclusively to unfair competition in trade. Further, it does not appear from the evidence that the complainant in any circular, advertisement, letter or other communication before the court at any time stated directly or indirectly that it had a trade-mark consisting of the words “vacuum cup” in connection with its tires, or in any other connection. It is true that the complainant is the owner of a trademark, registered P'ebruary 20, 1912, which is applied to its tires by being embossed in the substance thereof, and also by being affixed to such tires or the package containing them by means of a printed label bearing it; the trade-mark consisting of a monogram composed of the capital letters V and C arranged in peculiar and characteristic form. But it is riot charged or intimated by the complainant that this trademark has been infringed by the defendant or through its procurement, or by any other person or persons.
“X. Are the words ‘Vacuum Cup’ descriptive of your tire? A. I should think it was, yes. X. A descriptive name of it? A. Xes, I think it is descriptive. X. Will you kindly explain to the court what the function of the cup is, and what it does? A. In creating a vacuum—I could best explain it, I think, by saying that the action, of the cup is exactly the same as the action of the little patented hat holders that were out as novelties. Most every one has seen those.. It had a little hook on the end of a little cup, and you placed it against the window, or any smooth surface, and it held. In creating a vacuum the cup grips the surface of the road. X. It must create a vacuum to grip the surface of the road, mustn’t it? A. That is the principle, yes.”
The Motor for January, 1912 (Complainant’s Exhibit No. 9), states with respect to the Vacuum Cup tread manufactured by the complainant:
“This tire obtains>its name from the shape of the tread, which is formed from a series of thick rubber cups set close together. These are so designed that they obtain a suction hold on the road surface and prevent any tendency to skid on wet asphalt or other slippery surfaces.”
The Motor Age' of January 30, 1913, offered in evidence by the complainant (Exhibit No. 11) states:
“In addition to the plain tread, the non-skid tire known as the Vacuum Cup tire, characterizes the Pennsylvania Rubber Co>.’s products. The tread of the Vacuum Cup is formed of a series of rubber cups, four in a row, extending around the tire. There is a suction action set up when the tire is in use on' a motor car and this is said to prevent any tendency to skid.”
Automobile Topics of January 14, 1911 (Complainant’s Exhibit No. 5), states:
“Pennsylvania clincher tires in plain and vacuum cup treads as well as aeroplane. tires are shown by' the Pennsylvania Rubber Company of Jean-*143 net to, Pa. The vacuum cup tread tire is made of Para rubber reinforced with Sea. Island cotton fabric. It gets its name from the series of raised discs on the tread; these are semi-spherical in shape and at the axis they are indented like a cup, hone© their name.”
Automobile Topics of January 13, 1912 (Complainant’s Exhibit No. 8), says of the tread of the Vacuum Cup tires:
‘■This tread consists of five circular rows of cup-shaped rubber projections surrounding the surface of the tire. The individual cups of adjoining rows are staggered, and each is moulded on a tread of regular thickness so that the amount of rubber used is increased, rather than diminished by the projections and indentations. These cup-shaped projections are designed to hold the road surface with which they come in contact with a suction grip due to Hie fact that the pressure of the weight forces the air out of the hollow space. This prevenís srkiddmg and forward slipping,” etc.
So the complainant in an advertisement in the Motor for May, 1913 (Defendant’s Exhibit No. 33), relative to its Vacuum Cup tires, says that “the suction hold of the vacuum cups, guaranteed to prevent skidding mi wet or greasy pavements,” etc. Also in an advertising pamphlet (Defendant’s Exhibit No. 29) the complainant says with reference to irs Vacuum Cup tread:
"The suction principle of skid prevention, reduced to practice through the massive vacuum cups moulded on the tread, has fully vindicated our original claim for having invented the only genuinely effective non-skid tires.”
The descriptive portions of numerous patents, domestic and foreign, furnish convincing evidence of the descriptive character of the phrase “vacuum cup” as applied to the treads of rubber tires; the matter so set forth being required by law to be truly descriptive. In British patent No. 20,669, A. D. 1896, for improvements in covers for pneumatic tires (Defendant’s Exhibit No. 13), it is stated:
“Our improved cover effectually prevents slipping, as the ring-like projections form suckers when wet, the center lino of them, coming in contact with the road, or track when going straight, and the side lines when turning a corner, thus affording the rider perfect safety at all times.”
In patent No. 582,194, granted in 1897 (Defendant’s Exhibit No. 11), for a pneumatic tire reference is made in the description to “the grip resulting from the rarefied air in the cells due to the compression of the. walls of the cells, which causes a partial vacuum to be produced, so that the suction resulting therefrom will establish a firm hold of the tire on the ground, floor, street or other place where it rests, preventing lateral slipping as well as slipping in the direction of travel.” In British patent No. 4,790, A. D. 1905, for improvements in tread sttrfaces for motor car, cycle and like vehicle tires (Defendant’s Exhibit No. 12), it is said:
“I adopt a series of cup shaped projections around the periphery of the tyre, the diameter of eac-h projection to be the width of the road tread of the tyre to whi.cli It is attached. Each projection to be separated by a spa.ee sufficient to allow the expansion of each cup as they come in contact with the road. Each cup acting independently of each other creates a suction, or vacuum sufficiently holding to keep the wheel in a straight course.”
In patent No. 908,275, granted in 1908 (Defendant’s Exhibit No. 18), for improvements in tires, the description contains the following statement:
*144 “This invention relates to non-skid tires which are provided with circular recesses in the tread to act as suction chambers.”
In patent No. 917,612, granted in 1909, for an anti-skidding tire (Defendant’s Exhibit No. 15), reference is made to recesses in the tread of the tire which “act as suction chambers when coming in contact with the road,” etc. In patent No. 928,868 (Defendant’s Exhibit No. 17), granted in 1909, it is said: *
“The object of the present invention is to provide a pneumatic or other rubber tire with a tread surface possessing the advantages of the continuous flat tread surface, hut which avoids the above mentioned disadvantages, and which further enables recesses or the like to be provided in the tread at intervals so that a suction action can be set up to increase the resistances to skidding.”
In patent No, 929,632 (Defendant’s Exhibit No. 28), granted in 1909, for a tire tread provided with rubber cups, each cup as the tread rolls over the roadway was recognized and claimed as “standing alone and acting independently from the others in creating vacuum and maintaining a suction contact with the road.” It is as unnecessary as it would be tedious to refer to other advertisements or patents in support of the plain proposition that the phrase “vacuum cup” as used in connection with the complainant’s non-skid rubber tires, is not an arbitrary or fanciful expression or symbol, forming the legitimate subject-matter of a common law trade-mark, nor merely suggestive, but is truly and purely descriptive. It-'should be sufficient to accept the statement contained in Complainant’s Exhibit No. 5 touching the “Vacuum Cup” tread tire:
“It gets its name from a series of raised discs on the tread; these are semi-spherical in shape and at the axis they are indented like a cup, hence their name.”
It is admitted that this case is not controlled or affected by the act of February 20, 1905, touching the registration of trade-marks (33 Stat. 725); or any of its amendments, and that the question of trademark or no trade-mark is not determined by any statutory enactment. It is further admitted that the defendant has a right to manufacture and sell rubber automobile tires belonging to the same class and substantially the same in construction and operation as the complainant’s tire, if it does not use the word “vacuum” in connection with them. In other words, the contention is that while the defendant is at liberty to make and sell the article it cannot designate it by a phrase, not merely suggestive, but truly and peculiarly descriptive of its construction and operation. On the settled principles of trademark law this contention, I think, cannot be sustained. The complainant was not entitled to appropriate and monopolize to the exclusion of others descriptive words properly applicable to non-skid rubber tires operating by vacuum or suction. At and before the time the complainant adopted the words “vacuum cup” in 1909 that phrase was and ever since has been merely descriptive as applied by it;- and the words “vacuum tread” were and are at least equally descriptive and as such open to use by' all manufacturers and vendors of rubber automobile non-skid tires. - Those phrases were not arbitrary, fanciful, symbolical or merely suggestive, and were not the
"It by no means follows that because carroms occur during the progress of a game, it can be fairly or intelligently described as a carrom, game. Carroms, in the broad sense, occur in tennis, hockey, croquet, curling, polo, and golf. Even in foot ball carroms of an exceedingly strenuous character are not infrequent. But no one, with the slightest reputation for accuracy, would think of employing the word as descriptive of these or other kindred games.”
In the foregoing two and in similar cases descriptive words were used in connection with the article to which they were applied arbitrarily in a non-descriptive or inaccurately descriptive sense, and were, therefore, subject to appropriation as trade-marks on the same ground on which mere symbols, fanciful words and figurative expressions may be sustained as such. But the case in hand is not the case of the use of descriptive words in a non-descriptive sense, but purely descriptive. The words “vacuum cup” and “vacuum tread” must be taken in connection with the rubber automobile non-skid tires to which they are applied, and when so taken can be nothing else than descriptive. They are as purely descriptive as “suction cup” or “suction tread” would be. Whatever bearing the use of “vacuum cup” and “vacuum tread” may have upon the question of unfair competition in trade, it seems clear neither of those phrases can constitute a trademark. But even on the assumption of the existence of a trade-mark in either of them, the bill, as before stated, does not, directly or indirectly, set up such trade-mark.
“Now it has been, said more than once in tbis case, that the manufacturer ought not to be held liable for the fraud of the ultimate seller—that is, the shop keeper or the shop keeper’s assistant; but that is not the true view of the case. The question which X have to try is whether the defendants have or have not knowingly put into the hands of the retail dealers the means of deceiving the ultimate purchasers.”
Notwithstanding certain evidence offered by way of explanation of the course pursued by the defendant in the sale and disposition of its “seconds,” I am satisfied that it was calculated, if not designed, to mislead the purchasing public as to their origin, and that the defendant is answerable for unfair competition in trade with respect to them,.
A decree for the complainant in accordance with this opinion may be prepared and submitted.