*195
Among the absolute rights referred to by the commentator just' cited is the right of personal security and the right of personal liberty.| In the first is embraced a person’s right to a “legal and uninterrupted enjoyment of his life, his limbs, his body, his health, and his reputation;” and in the second is embraced “the power of locomotion, of changing situation, or moving one’s per- ; son to whatsoever place one’s own inclination may direct, without " imprisonment or restraint, unless by due course of law.” '
All will admit that the individual who desires to live a life of seclusion can not be compelled, against his consent, to exhibit his person in any public place, unless such exhibition is demanded by the law of the land. He may be required to come from his place of seclusion to perform public duties, — to serve as a juror and to testify as a witness, and the like; but when the public duty is once performed, if he exercises his liberty to go again into seclusion, no one can deny him the right, i One who desires to live a life of partial seclusion has a right to choose the times, places, and manner in which and at which he will submit himself to the public gaze, v ' Subject to the limitation above referred to, the body of a person can not be put on exhibition at any time or at any place without his consent. The right of one to exhibit himself to the public at all proper times, in all proper places, and in a proper manner is embraced within the right of personal liberty. The right to withdraw from the public gaze at such times as a person may see fit, when his presence in public is not demanded by any rule of law is also embraced within the right of personal liberty. Publicity in one instance and privacy in the other is each guaranteed. If personal liberty embraces the right of publicity, it no less embraces the correlative right of privacy; and this is no new idea in Georgia law. In Wallace v. Railway Company, 94 Ga. 732, it was said : “ Liberty of speech and of writing is secured by the *197 constitution, and incident thereto is the correlative liberty of silence, not less important nor less sacred.” ¡ The right of privacy within certain limits is a right derived from natural law, recognized by the principles of municipal law, and guaranteed to persons in this • State by the constitutions of the United States and of the State of Georgia, in those provisions which declare that no person shall be deprived of liberty except by due process of law.
While in reaching the conclusion just stated we have been deprived of the benefit of the light that would be shed on the question by decided cases and utterances of law-writers directly dealing with the matter, we have been aided by many side-lights in the law. The
injuria
of the Roman law, sometimes translated
injury
and at other times outrage, and which is generally understood at this time to convey the idea of legal wrong, was held to embrace many acts resulting in damage for which the law would give redress. It embraced all of those wrongs which were the result of a direct invasion of the rights of the person and the rights of property which are enumerated in all of the commentaries on the common law, and which are so familiar to every one at this time. But it included more. An outrage was committed not only by striking with the fists, or with the club or lash,' but also by shouting until a crowd gathered around one ; and it was an outrage, or legal wrong, to merely follow an honest woman or young boy or girl; and it was declared in unequivocal terms that these illustrations were not exhaustive, but that an injury or legal wrong was. committed “by numberless other acts.” Sandar’s Just. (Hammond’s ed.) 499; Poste’s Inst. Gaius (3d ed.), 449. The punishment of one who had not committed any assault upon another or impeded in any way his right of locomotion, but who merely attracted public attention to the other as he was passing along a public highway or standing .upon his private grounds, evidences the fact that the ancient law recognized that a person had a legal right “ to be let alone,” so long as he was not interfering with the rights of other individuals or of the public. This idea has been carried into the common law, and appears from time to time in various places, a conspicuous instance being in the case of private nuisances resulting from noise which interferes with one’s enjoyment of his home, and this too where the noise is the result of the carrying on of a lawful occupation. Even in such cases
*198
where the noise is unnecessary, or is made at such times that one would have a right to quiet, the courts have interfered by injunction in behalf of the person complaining. See 2 Wood on Nuisances (3d ed.), 827 et seq. It is true that these cases are generally based upon the ground that the noise is an invasion of a property right, but there is really no injury to the property, and the gist of the wrong is that the individual is disturbed in his right to have quiet. Under the Roman law, “to enter a man’s house against his will, even to serve a summons, was regarded as an invasion of his
privacy!’
Hunter’s Roman Law (3d ed.), 149. This conception is the foundation of the common-law maxim that “ every man’s house is his castle; ” and in Semayne’s case (5 Coke, •91), 1 Smith’s Lead. Cas. 228, where this maxim was applied, one of the points resolved was “ That the house of every one is to him as his castle and fortress, as well for his defence against injury and violence as for
his repose.”
“Eavesdroppers, or such as listen under walls or windows or the eayes of a house to hearken after discourse, and thereupon to frame slanderous and mischievous tales,” were a nuisance at common law and indictable, and were required, in the discretion of the court, to find sureties for their good behavior.
The right of privacy, however, like every other right that rests in the individual, may be waived by him, or by any one authorized by him, or by any one whom the law empowers to act in his behalf, provided the effect, of his waived will not be such as to bring before the publiclthose matters of a purely private nature which express law or public policy demands shall be kept private. This waiver may be either express or implied, but the existence of the waiver carries with it the right to an invasion of privacy only to such an extent as may be legitimately necessary and proper in dealing with the matter which has brought about the waiver. It may be waived for one purpose and still asserted for another; \it may be waived in behalf of one class and retained as against another class^ it may be waived as to one individual and retained . as against all other persons. The most striking illustration of a waiver is where one either seeks or allows himself to be presented as a candidate for public office.. He thereby waives any right tO' restrain or impede the public in any proper investigation into the-conduct of his private life which may throw light upon his qualifications for the office or the advisability of imposing upon him the public trust which the offi 3e carries. But even in this case the waiver does not extend into those matters and transactions of private life which are wholly foreign and can throw no light whatever upon the question as to his competency for the office or the pro *200 priety of bestowing it upon him.| One who holds, public office makes a waiver of a similar character, that is, that his life may be subjected at all times to the closest scrutiny in order to determine whether the rights of the public are safe in his hands; but beyond this the waiver does not extend. So it is in reference to those belonging to the learned professions, who by their calling place themselves before the public and thereby consentrthat their private lives may be scrutinized for the purpose of determining whether it is to,the interest of those whose patronage they seek to place their interests in their hands. In short, any person who engages in any pursuit or occupation or calling which calls for the approval or patronage of the public submits his private life to examination by those to whom he addresses his call, to any extent that may be necessary to determine whether it is wise and proper and expedient to accord to him the approval or patronage which he seeks.
* It may be said that to establish a liberty of privacy would involve in numerous cases the perplexing question to determine where this liberty ended and the rights of others and of the public began. This affords no reason for not recognizing the liberty of privacy and giving to the person aggrieved legal redress against the wrong-doer in a case where it is clearly shown that a legal wrong has -been done. It may be that there will arise many cases which lie near the border line which marks the right of privacy on the one hand and the right of another individual or of the public on the other. But this is true in regard to numerous other rights which the law recognizes as resting in the individual. In regard to casfes thatjpay arise underTfre right of privacy, as in cases that arise underwier rights where the line of demarkation is to be determined, the safeguard of the individual on the one hand and of the public on the other is the wisdom and integrity of" the judiciary.Jj Each person has a liberty of privacy, and every other personHEas as against him liberty in reference to other matters, and the line where these liberties impinge upon each other may in a given case be hard to define; but that such a case may arise can afford no more reason for denying to one his liberty of privacy than it would to deny to another his liberty, whatever it may be. In every action for a tort it is necessary for the court to determine whether the right claimed has a legal existence, and for the jury to determine whether such right has been *201 invaded, and to assess the damage if their finding is in favor of the plaintiff. This burden which rests upon the court in every case of the character referred to is all that will be imposed upon it in actions brought for a violation of the right of privacy. No greater difficulties will be encountered in such cases in determining the existence of the right than often will be encountered in determining the existence of other rights sought to be enforced by action. The courts may proceed in cases involving the violation of a right of privacy as in other cases of a similar nature, and the juries may in the same manner proceed to a determination of those questions which the law requires to be submitted for their consideration. With honest and fearless trial judges to pass in the first instance upon the question of law as to the existence of the right in each case, whose decisions are subject to review by the court of last resort, and with fair and impartial juries to pass upon the questions of fact involved and assess the damages in the event of a recovery, whose verdict is, under our law, in all cases subject to supervision and scrutiny by the trial judge, who may, within the limits of a legal discretion, control their findings, there need be no more fear that the right of privacy will be the occasion of unjustifiable litigation, oppression, or wrong than that tbe existence of many other rights in the law would bring about such results.
, The liberty of privacy exists, has been recognized by the law, and is entitled to continual recognition. But it must be kept within its proper limits, and in its exercise must be made to accord with the rights of those who have other liberties, as well as the rights of any person who may be properly interested in the matters which are claimed to be of purely private concern. Publicity in many cases is absolutely essential to the welfare of the public. Privacy in other matters is not only essential to the welfare of the individual, but also to the well-being of society. The law stamping the unbreakable seal of privacy upon communications between husband and wife, attorney and client, and similar provisions of the «law, is a recognition, not only of the right of privacy, but that for the public good some matters of private concern are not to be made public even with the consent of those interested.^ It therefore follows from what has been said that a violation of the right of privacy is a direct invasion of a legal *202 right of the individual. It is a tort, and it is not necessary that special damages should have accrued from its violation in order to entitle the aggrieved party to recover. Civil Code, § 3807. In an action for an invasion of such right the damages to be recovered are those for which the law authorizes a recovery in torts of that character; and if the law authorizes a recovery of damages for wounded feelings in other torts of a similar nature, such damages would be recoverable in an action for a violation of this right.
The stumbling block which many have encountered in the way of a recognition of the existence of a right of privacy has been that the recognition of such right would inevitably tend to curtail the liberty of speech and of the press. The right to speak and the right of privacy have been coexistent. Each is a natural right, each exists, and each must be recognized and enforced with due respect for the other. The right to convey one’s thoughts by writing or printing grows out of but does not enlarge in any way the natural right of speech; it simply authorizes one to take advantage of those mediums of expression which the ingenuity of man has contrived for broadening and making more effective the influences of that which was formerly confined to mere oral utterances. The right to speak and write and print has been, at different times in the world’s history, seriously invaded by those who, for their own selfish purposes, desired to take away from others such privileges, and consequently these rights have been the subject of provisions in the constitutions of the United States and of this State. The constitution of the United States prohibits Congress from passing any law “abridging the freedom of speech or of the press.” Civil Code, § 6014. The constitution of this State declares, “ No law shall ever be passed to curtail or restrain the liberty of speech or of the press.” Judge Cooley says: “ The constitutional liberty of speech and of the press, as we understand it, implies a right to freely utter and publish whatever the citizen may please, and to be protected against any responsibility for so doing, except so far as such publications, from their blasphemy, obscenity, or scandalous character, may be- a public offense, or as by their falsehood and malice they may injuriously affect the standing, reputation, or pecuniary interests of individuals. Or, to state the same thing in somewhat different words, we understand liberty of speech and of the press to imply *203 not only liberty to publish, but complete immunity from legal censure and punishment for the publication, so long as it is not harmful in its character, when tested by such standards as the law affords. For these standards we must look to the common-law rules which were in force when the constitutional guaranties were established, and in reference to which they have been adopted.” Cool. Con. Lim. (5th ed.) 521. In Rex. v. St. Asaph, 3 Term Rep. 428, Lord Mansfield said: “The liberty of the press consists in printing without any previous license, subject to the consequence of law.” Chancellor Kent, while Judge of the Supreme Court of New York, in People v. Croswell, 3 John. Cas. 336, 394, adopted, as a definition'of the phrase “liberty of the press,” what was said by General Hamilton in his brief in that case, where it was set forth that “ the liberty of the press consists in the right to publish, with impunity, truth, with good motives, and for justifiable ends,- whether it respects government, magistracy, or individuals; ” and the learned jurist declared that this definition was perfectly correct, comprehensive, and accurate. Mr. Justice Story defined the phrase to mean “that every man shall have- a right to speak, write, and print his opinions upon any subject whatsoever, without any prior restraint, so, always, that he does not injure any other person in his rights, person, property, or reputation; and so, always, that he does not thereby disturb the public peace or attempt to subvert the government.” Story, Const. § 1880. See also 18 Am. & Eng. Enc. Law (2d ed.), 1125.
The constitution of this State declares what is meant by liberty of speech and liberty of the press, in the following words: “ Any person may speak, write, and publish his sentiments on all subjects, being responsible for the abuse of that liberty.” Civil Code, § 5712. The right preserved and guaranteed against invasion by the constitution is therefore the right to utter, to write, and to print one’s sentiments, subject only to the limitation that in so doing he shall not be guilty of an abuse of this privilege by invading the legal rights of others. The constitution uses the word sentiments, but it is used in the sense of thoughts, ideas, opinions. To make intelligent, forceful, and effective an expression of opinion it may be necessary to refer to the life, conduct, and character of a person; and so long as the truth is adhered to, the right of *204 privacy of another can not be said to have been invaded by one who speaks or writes or prints, provided the reference to such person and the manner in which he is referred to is reasonably and legitimately proper in an expression of opinion on the subject that is under investigation. It will therefore be seen that the right of privacy must in some particulars yield to the right of speech and of the press. It is well recognized that slander is an abuse of the liberty of speech, and that a libel is an abuse of the liberty to write and print; but it is nowhere expressly declared in the law that these are the only abuses of such rights. And that the law makes the truth in suits for slander and in prosecutions and suits for libel a complete defense may not necessarily make the publication of the truth the legal right of every person, nor prevent it from being in some cases a legal wrong. The truth may be spoken, written, or printed about all matters of a public nature, as well as matters of a private nature in which the public has a legitimate interest. The truth may be uttered and printed in reference to the life, character, and conduct of individuals whenever it is necessary to the full exercise of the right to express one’s sentiments on any and all subjects that may be proper matter for discussion. But there may arise cases where the speaking or printing ,of the truth might be considered an abuse of the liberty of speech and of the press; as, in a case where matters of purely private concern, wholly foreign to a legitimate expression of opinion on the subject under discussion, are injected into the discussion for no other purpose and with no other motive than to annoy and harass the individual referred to. Such cases might be of rare occurrence; but if such should arise, the party aggrieved may not be without a remedy. The right of privacy is unquestionably limited by the right to speak and print. It may be said that to give liberty of speech and of the press such wide scope as has been indicated would impose a very serious limitation upon the right of privacy; but if it does, it is due to the fact that the law considers that the welfare' of the public is better subserved by maintaining the liberty of speech and of the press than by allowing an individual to assert his right of privacy in such a way as to interfere with the free expression of one’s sentiments and the publication of every matter in which the public may be legitimately interested. In many cases the *205 law requires the individual to surrender some of his natural and-private rights for the benefit of the public; and this is true in •reference to some phases of the right of privacy as well as other legal rights. Those to whom the right to speak and write and print is guaranteed must not abuse this right; nor must one in whom the right of privacy exists abuse this right. The law will no more permit an abuse by the one than by the other. Liberty of speech and of the press is and has been a useful instrument to keep the individual within limits of lawful, decent, and proper conduct; and the right of privacy may.be well used within its proper limits to keep those who speak and write and print within the legitimate bounds of the constitutional guaranties of such rights. One may be used as a Srheck upon the other; but neither can be lawfully used for the other’s destruction.
There is nothing in the ruling made in the present case to conflict with the decision in Chapman v. Telegraph Company, 88 Ga. 763. It was held in that case that in an action against a telegraph company for a failure to deliver a message in due time, thereby preventing the sender from going to the bedside of his sick brother, damages on account of mental pain and suffering could not be recovered. The effect of that decision is simply that in an action upon a contract, or in an action sounding in tort for a breach of duty growing out of the contract, damages for mental pain and suffering can not be recovered, when no other damages have been sustained. Mr. Justice Lumpkin, in his opinion, distinctly recognizes that where there has been an invasion of a right from which the law would presume damages to flow, additional damages for pain and suffering might be recovered,
fit seems that the first case in this country where the right of privacy was invoked as a foundation for an application to the courts for relief was the unreported case of Manola v. Stevens, which was an application for injunction to the Supreme Court of New York, filed on June 15, 1890. The complainant alleged that while she was playing in the Broadway Theatre, dressed as required by her role, she was, by means of a flash-light, photographed surreptiously and without her consent, from one of the boxes by the defendant; and she prayed that an injunction issue to restrain the use of the photograph. An interlocutory injunction was granted ex parte. At the time set for a hearing there was *206 no appearance'for .the defendant, and the injunction was made permanent. See 4 Harv. Law Rev. 195 (note 7). The article in this magazine which refers to the case above mentioned appeared-in 1890, and was written by Samuel ID. Warren and Lewis D. Brandéis. In it the authors ably and forcefully maintained the existence of a right of privacy, and the article attracted much attention at the time. It was conceded by the authors that there was no decided case in which the right of privacy "was distinctly asserted and recognized, but it was asserted that there were many cases from which it would appear that this right really existed, although the judgment in each case was put upon' other grounds when the plaintiff was granted the relief prayed.. The cases especially referred .to were Yovatt v. Wingard, 1 J. & W. 394 (1820); Abernethy v. Hutchinson, 3 L. J. Ch. 209 (1825); Prince Albert v. Strange, 2 De Gex & Sm. 652 (1849); Tuck v. Priester, 19 Q. B. D. 639 (1887); Pollard v. Phot. Co., 40 Ch. Div. 345 (1888). The first three of these cases related respectively to the publication of recipes, writings, and etchings, which the complainant in each case alleged were either published or about to be published without his consent; and an injunction was granted in the first case upon the ground that the piihlic'ation of the recipes was the result of a breach of trust and confidence, and in the other two cases upon this ground as well as upon the ground that the complainant had a property right in the writings and etchings. The Tuck and Pollard cases dealt with the publication of pictures, the former being where one was employed to make copies of a picture owned by the plaintiff, and the latter where a photographer was employed to take a photograph of the complainant; the defendant in each instance being about to use the copies in his possession' without - the consent of the plaintiff. An injunction was granted in the Tuck case on the ground that the sale of the copies would 'be a breach of contract, and in the Pollard case the decision was rested upon the right of property, although a finding that the publication would be a breach of contract and of trust was authorized. Attention is called to the .fact that in Prince Albert’s case, while the decision was put upon the ground above stated, Lord Cottenham declared that with respect to the acts of the defendants “ privacy is the right invaded.” It must be conceded that the numerous cases decided before 1890, *207 in which equity has interfered to restrain the publication of letters, writings, papers, etc., have all been based either upon the recognition of a right of property or upon the fact that the publication would be a breach of contract, confidence, or trust. It is well settled that if any contract, or property right, or trust relation has been violated, damages are recoverable. There are many cases which sustain such a doctrine.
Cases involving the right of privacy, that have arisen since ' 1890, will now be considered. In Mackenzie
v.
Mineral Springs Company (1891), 27 Abb. New Cas. 402, an injunction was) granted by the New York Supreme Court, special term, at the instance of a physician, to restrain the publication of an unauthorized recommendation of a medical preparation under his name, upon the grounds that such publication would be injurious to his professional reputation, and “an infringement of his right to the sole use of his own name,” and prejudicial to public interest. While this case was not hased upon the right of privacy, that right was impliedly recognized. The first reported case in which the right of privacy was expressly recognized was the case of Schuyler
v.
Curtis (1892),
In 1894, in Murray
v.
Lithographic Company,
In Roberson
v.
Rochester Folding Box Company (1901),
✓AWe think that what should have been a proper judgment in the Roberson case was that contended for by Judge Gray in his dissenting'opinion, from which we quote as follows :Jk¿¡2Fhe right of privacy, or the right of the individual to be let alone, is a personal right, which is not without judicial recognition. It is the complement of the right to the immunity of one’s person. The individual has always been entitled to be protected in the exclusive use and enjoyment of that which is his own. !£he common law regarded his person and property as inviolate,'and he has the *214 absolute right to be let alone. Cooley, Torts, p. 29. The principle is fundamental, and essential in organized society, that every one, in exercising a personal right and in the use of his property, shall respect the rights and properties of others. He must so conduct himself, in the enjoyment of the rights and privileges which belong to him as a member of society, as that he shall prejudice no one in the possession and enjoyment of those which are exclusively his. When, as here, there is an alleged invasion of some personal right, or privilege, the absence of exact precedent and the fact that early commentators upon the common law have no discussion upon the subject are of no material importance in awarding equitable relief. That the exercise of the preventive power of a court of equity is demanded in a novel case is not a fatal objection. . . As I have suggested, that the exercise of this peculiar preventive power of a court of equity is not found in some precisely analogous case furnishes no valid objection at all to the assumption of jurisdiction, if the particular circumstances of the case show the performance, or the threatened performance, of an act by a defendant, which is wrongful, because constituting an invasion, in some novel form, of a right to something which is, or should be conceded to be, the plaintiff’s, and as to which the law provides no adequate remedy. It would be a justifiable exercise of power, whether the principle of interference be rested upon analogy to some established common-law principle, or whether it is one of natural justice. . . Instantaneous photography is a modern invention, and affords the means of securing a portraiture of an individual’s face and form, in invitum their owner. While, so far- forth as it merely does that, although a species of aggression, I concede it to be an irremediable and irrepressible feature of the social evolution. But if it is to be permitted that the portraiture may be put to commercial, or other, uses for gain, by the publication of prints therefrom, then an act of invasion of the individual’s privacy results, possibly more formidable and more painful in its consequences than an actual bodily assault might be."''/Security of person is as necessary as the security of property; and for that complete personal security, which will result in the peaceful and wholesome enjoyment of one’s privileges as a member of society, there should be afforded protection, not only against the scandalous portraiture and display of one’s features and person, but *215 against the display and use thereof for another’s commercial purposes or gaini^'lThe proposition is to me an inconceivable one that these defendants may unauthorizedly use the likeness of this young woman upon their advertisement, as a method of attracting widespread public attention to their wares, and that she must submit to the mortifying notoriety, without right to invoke the exercise of the preventive power of a court of equity. Such a view, as it seems to me, must have been unduly influenced by a failure to find precedents in analogous cases, or some declaration, by the great commentators upon the law, of a common-law principle which would precisely apply to and govern the action; without taking into consideration that, in the existing state of society, new conditions affecting the relations of persons demand the broader extension of those legal principles, which underlie the immunity of one’s person from attack. 1 think that such a view is unduly restricted, too, by a search for some property which has been invaded by the defendant’s acts. Property is not, necessarily, the thing itself which is owned; it is the right of the owner in relation to' it. The right to be protected in one’s possession of a thing, or in one’s privileges, belonging to him as an individual, or secured to him as a member of the commonwealth, is property, and as such entitled to the protection of the law. The protective' power of equity is not exercised upon the tangible thing, but upon the right to enjoy it; and so it is called forth for the protection of the right to that which is one’s exclusive possession, as a property right. It seems to me that the principle which is applicable is analogous to that upon which courts of equity have interfered to protect the right of privacy, in cases of private writings, or of other unpublished products of the mind. . . .
“I think that this plaintiff has the same property in the right to be protected against the use of her face for defendants’ commercial purposes as she would have if they were publishing her literary compositions. The right would be conceded, if she had sat for her photograph; but if her face or her portraiture has a value, the value is hers exclusively until the use be granted away to the public. Any other principle of decision, in my opinion, is as repugnant to equity as it is shocking to reason. . . The right to grant the injunction does not depend upon the existence of property which one has in some contractual form. It depends *216 upon the existence of property in any right which belongs to a person. ... It would be, in my opinion, an extraordinary view which, while conceding the right of a person to be protected against the unauthorized circulation of an unpublished lecture, letter, drawing, or other ideal property, yet would deny the same protection to a person whose portrait was unauthorizedly obtained and made use of for commercial purposes. The injury to the plaintiff is irreparable ; because she can not be wholly compensated in damages for the various ■ consequences entailed by the defendants’ acts. The only complete relief is an injunction restraining their continuance. Whether, as incidental to that equitable relief, she should be able to recover only nominal damages is not material; for the issuance of the injunction does not, in. such a case, depend upon the amount of the damages in dollars- and cents.”
|The effect of the reasoning of the learned judge whose words have just been quoted is to establish conclusively the correctness of the conclusion which we have reached, and we prefer to adopt as our own his reasoning in his own words rather than to paraphrase them into our own. The decision of the Court of Appeals of New York -in the Roberson case gave rise to numerous articles in the different law magazines of high standing in the country, some by the editors and others by contributors. In some the conclusion of the majority of the court was approved; in others the views of the dissenting judges were commended; and in still others the case and similar cases'were referred to as apparently establishing that the claim of the majority was correct, but regret was expressed that the necessity was such that the courts could not recognize the right asserted. An editorial in the American Law Review (vol. 36, p. 636) said: “The decision under review shocks and wounds the ordinary sense of justice of mankind. We have heard it alluded to only in terms of regret.” There were also articles referring to other cases cited which deal with the question as to the existence of a right of privacy. See
J As we have already said, cases may arise where it is difficult to determine on which side of the line of demarkation which separates the right of privacy from the well-established rights of others they are to be found; but we have little difficulty in arriving at the conclusion that the present case is one in which it has been established that the right of privacy has been invaded, ’.and invaded by one who can not claim exemption under the~constituform and features of the plaintiff are his own. The defendant insurance company and its agent had’ no more authority to display them in public for the purpose of advertising the business in which they were engaged than they would have had to compel the plaintiff to place himself upon exhibition for this purpose.' The latter procedure would have been unauthorized andunjustiE able, as every one will admit; and the former'was equally an invasion of the rights of his person. Nothing appears from which it is to be inferred that the plaintiff has waived his right to determine for himself where his picture should be displayed in favor of the advertising right of the defendants. The mere fact that he is an artist does not of itself establish a waiver of this right, so that his picture might be ■ used for advertising purposes. If he displayed in public his works as an artist, he would of course subject his works and bis character as an artist, and possibly his character and conduct as a man, to such scrutiny and criticism as would be legitimate and proper to determine whether he was entitled to rank as an artist and should be accorded recognition as such by the public. But it is by no means clear that even this would have authorized the publication of his picture. The constitutional right to speak and print .does not necessarily carry with it the right to reproduce the form and features of an individual. The plaintiff was in no sense a public character, even if a different rule in regard to the publication of one’s picture should be applied to such characters. It is not necessary in this case to tional guaranties of freedom, of speech and of the press. Í The *218 has become what is called a public character, either by aspiring to public office, or by holding public office, or by exercising a profession which places him before the public, or by engaging in a business which has necessarily a public nature, gives to every one the right to print and circulate his picture. To use the language of Hooker, J., in Atkinson v. Doherty, supra, “We are loath to believe that the man who makes himself useful to mankind surrenders any right to privacy thereby, or that because he permits his picture to be published by one person, and for one purpose, he is forever thereafter precluded from enjoying any of his rights.” It may be that the aspirant for public office, or one in official position, impliedly consents that the public may gaze not only upon him but upon his picture; but we are not prepared now to hold that even this is true. It would seem to us that even the President of the United States in the lofty position which he occupies has some rights in reference to matters of this kind, which he does not forfeit by aspiring to or accepting the highest office within the gift of the people of the several States. While no person who has ever held this position, and probably no person who has ever held public office, has ever objected, or ever will object, to the reproduction of his picture in reputable newspapers, magazines, and periodicals, still it can not be that the mere fact that a man aspires to public office or holds public office subjects him to the humiliation and mortification of having his picture displayed in places where he would never go to be gazed upon, at times when and under circumstances where, if he were personally present, the sensibilities of his nature would be severely shocked. If one’s picture may be used by another for advertising purposes, it may be reproduced and exhibited anywhere. If it may be used in a newspaper, it may be used on a poster or a placard. It may be posted upon the walls of private dwellings or upon the streets. It may ornament the bar of the saloon-keeper, or decorate the walls of a brothel. By becoming a member of society, neither man nor woman can be presumed to have consented' to such uses of the impression of their faces and features upon paper or upon canvas. The/'conclusion reached by us seems to be so thoroughly in accord with natural justice, with the principles of the law of every civilized nation, and especially with the elastic principles of the common law, and so thoroughly in *219 harmony with those principles as molded under the influence of American institutions, that it seems strange to us that not only four of the judges of 'one of the most distinguished and learned courts of the Union, but also lawyers of learning and ability, have found an insurmountable stumbling-block in the path that leads to a recognition of the right which would give to persons like the plaintiff in this case, and the young woman in the Roberson case, redress for the legal wrong, or, what is by some of the law-writers called, the outrage, perpetrated by the unauthorized use of their pictures for advertising purposes.
I^hat we have ruled can not be in any sense construed as an abridgment of the liberty of speech and of the press as guaranteed in the constitution. Whether the reproduction of a likeness of another which is free from caricature can in any sense be declared to be an exercise of the right to. publish one’s sentiments, certain it is that one who, merely for advertising purposes and from mercenary motives, publishes the likeness of another without his consent, can not be said, in so doing, to have exercised the right to publish his sentiments. The publication of a good likeness of another, accompanying a libelous article, would give a right of action. The publication of a caricature is generally, if not always, a libel. Whether the right to print a good likeness of another is an incident to a right to express one’s sentiments in reference to a subject with which the person whose likeness is published is connected, is a question upon which we can not, under the present record, make any authoritative decision; but it would seem that a holding that the publication of a likeness under such circumstances, without the consent of the person whose likeness is published, is allowable, would be giving to the word sentiments a very extended meaningj The use of a pen portrait might be allowable in some cases where the use of an actual portrait was not permissible. There is in the publication of one’s picture for advertising purposes not the slightest semblance of an expression of an idea, a thought, or an opinion, within the meaning of the constitutional provision which guarantees to a person the right to publish his sentiments on any subject. Such conduct is not embraced within the liberty to print, but is a serious invasion of one’s right of privacy, and may in- many cases, according to the circumstances of the publication and the uses to which it is put, cause damages *220 to flow which are irreparable in their nature. The knowledge that one’s features and form are being used for such a purpose and displayed in such places as such advertisements are often liable to be found brings not only the person of an extremely sensitive nature, but even the individual of ordinary sensibility, to a realization that his liberty has been taken away from him, and, as long as the advertiser uses him for these purposes, he can- not be otherwise than conscious of the fact that he is, for the time being, under the control of another, that he is no longer free, and that he is in reality a slave without hope of freedom, held to service by a merciless master; and if a man of true instincts, or even of ordinary sensibilities, no one can be more conscious of his complete enthrallment than he is.
\ ^o thoroughly satisfied are we that the law recognizes within proper limits, as a legal right, the right of privacy, and that the publication of one’s. picture without his consent by another as an advertisement, for the mere purpose of increasing the profits and gains of the advertiser, is an invasion of this right, that we venture to predict that the day will come when the American bar will marvel that a contrary view was ever entertained by judges of eminence and ability^ just as in the present day we stand amazed that Lord Coke should have combated, with all the force of his vigorous nature, the proposition that the court of chancery had jurisdiction to entertain an application for injunction to restrain the enforcement of a common-law judgment which had been obtained by fraud; and that Lord Hale, with perfect composure of • manner and complete satisfaction of soul, imposed the death penalty for witchcraft upon ignorant and harmless women.
Judgment reversed.
