*1 2004, Appeals 10, September of Court Argued decisions submitted Transpor Department of Services Branch Driver and Motor Vehicle orders of S50007, S50003, Driver reversed; remanded to and S50044 numbers tation case proceedings, numbers and case Branch for further Services and Motor Vehicle Transportation Department for further remanded to S49978 and S50458 20, 2006 denied June proceedings March reconsideration INC., DIMENSIONS, MEDIA OUTDOOR Review, on Petitioner v. TRANSPORTATION, OF
DEPARTMENT Review. on Respondent 91564; 89838, 90587, 90588, ODOT A116814; SC S50458 CA INC., DIMENSIONS, MEDIA OUTDOOR Review, Petitioner on v. TRANSPORTATION,
DEPARTMENT OF Review. on Respondent 79817, 85185; ODOT (Control), A114027; SC S49978 CA A113875 DIMENSIONS, INC., MEDIA OUTDOOR Review, Petitioner on v.
DRIVER AND MOTOR VEHICLE (DMV),
SERVICES BRANCH Review. Respondent 74889; 68677, 70642, 74573, DMV A106450; CA SC S50007 DIMENSIONS, INC., MEDIA OUTDOOR Review, Petitioner on v. MOTOR VEHICLE
DRIVER AND (DMV), BRANCH SERVICES Review. Respondent A102328; S50003 58118; SC DMV CA OUTDOOR MEDIA DIMENSIONS, INC., Review,
Petitioner on DRIVER AND MOTOR VEHICLE (DMV),
SERVICES BRANCH Respondent on Review.
DMV 63047; CA A100658 (Control), A100659; SC S50044
(Consolidated for Argument Opinion) 634,20 See also 331 Or P3d 180. *3 argued
Alan and filed Herson, Jacksonville, R. cause petitioner the briefs for on review. Attorney Metcalf, General, Salem,
Janet A. Assistant argued respondent the cause and filed the briefs for Kelly Knivila, review. her Assistant With briefs were Attorney Hardy Myers, Attorney General, General, and Mary Williams, H. Solicitor General. City, argued Baldwin, the cause and
Russell L. Lincoln Ray Drayton. curiae filed brief for amicus Wyatt, Schwabe, & Garone, Michael T. Williamson Oregon P.C., Portland, filed the brief for amicus curiae Advertising Outdoor Association. With him on the brief were Willis and Jill S. Donald Joe Gelineau. Wright
Margarita Tremaine, Portland, Molina, of Davis Oregon. ACLU Foundation of filed the brief for amicus curiae her on the brief was Patricia McGuire. With Justice,** Gillette, Durham, Carson, Before Chief Riggs, Balmer, Muniz,*** De Justices.****
BALMER, J. *4 ** argued. Chief Justice when case was
*** was rendered. Chief Justice when decision **** jQstler, J., participate in the or decision ofthis case. did not consideration
278-a Riggs, part part filed J., concurred dissented opinion. an
278-b
BALMER, J. pro Oregon 8, of Constitution restraining passed “[n]o part, law shall be vides, in speak, restricting right opinion, tree [.]” print freely In these five whatever write, or relationship cases, we consider the between consolidated highways regulation signs along provision and the state’s Oregon Act, ORS 377.700 Motorist Information under the (1999) (OMIA).1For reasons and ORS 377.992 377.840 (1) many of the below, we conclude that that we discuss including imposi highway signs, OMIA’srestrictions *6 permit requirements, fee are reasonable certain tion of place, to the that are unrelated time, manner restrictions message particular not vio and therefore do substance (2) unconstitutionally 8; the OMIA late Article but “subject” the in violation of restricts section message permit sign requiring a 8, a whose sign premises the located not relate to the on which does exemption sign message providing does for a whose while an premises to the on which the is located. relate
I. BACKGROUND an Dimensions, Inc., is Petitioner, Outdoor Media signs advertising company visible from outdoor that owns peti highways. cases, the state In each of these state cited advertising displaying outdoor tioner for one or more of its signs a of the OMIA and ordered without violation signs.2 The issued one of those cita the removal the state the of OMIA and the other cita tions under 1999 version the challenged cita under earlier versions.3 Petitioner each
tions tion on several state grounds, and, and federal constitutional 1 indicated, opinion to the Unless otherwise we refer in this 1999 version OMIA. 2 citations, the The Driver and Motor Vehicle Services Branch issued three of Department Transportation conven- the two other citations. For and the issued “agency.” ience, agencies collectively the “state” the we refer to those state 3 many legislature legislature the OMIA times. has amended OMIA, adding including “on- changes definition of made a number of to the exemptions permit requirement. premises sign” changing to the OMIA’s rely on enforce ch 7. The does not or seek to §§ See Or Laws state agency peti upheld each case, the citation and ordered signs. judicial
tioner to
On
review,
remove
Court
Appeals
agency
affirmed each
decision. Outdoor Media
Dept. Transportation,
App
Dimensions v.
187 Or
503, 68
(2003);
P3d 274
Outdoor Media
v. ODOT,
Dimensions
185 Or
App
(2002);
161,
We
with an overview of the OMIA. As this
explained
brought by petitioner,
court
in an earlier case
Oregon,
Outdoor
Inc.
Media Dimensions
v. State
(2001) (Outdoor
I),
legislature
634,
The OMIA
visible
public highways
purposes
“promot[ing]
from
for the
public safety,” “preserving]
public
the recreational value of
provisions
longer
that
are in
of the OMIA
no
effect. Because the earlier versions of
petitioner
the OMIA are not relevant
to the relief that
seeks —reversal of the
argu-
agency
requiring
petitioner’s
orders
removal of
do
not address
—we
provisions
changed.
that
ments
relate to
of the OMIA that have been
“preserving]
highways,”
natural
and
state’s
travel on the
beauty
highways.” ORS
of such
features
and aesthetic
setting
signs,
by prohibiting
kinds of
some
It does so
377.705.
size and
prohibited,
signs that are not
other limitations
signs.
requirement
establishing
permit
for certain
a
and
prevent
prohibits
example,
a driver
OMIA, for
approaching or
having
view
a clear and unobstructed
from
merging
flashing
377.720(2);
or
include
traffic, ORS
377.720(3);
“in a
moving lights,
are not maintained
ORS
goodrepair,”
ORS
and
attractive condition
neat, clean and
377.720(8);
vehi-
trailer, unless the
or
that are on a vehicle
person
transportation
the owner or
for
trailer is used
cle or
property
ORS
located,
it is
on which
in control
377.720(10).
spacing
requires
minimum
certain
The OMIA
pro-
advertising signs,”
377.750, and
ORS
“outdoor
between
vides that those
length
signs may
and
a
of 48 feet
not exceed
supports,
height, excluding
14 feet. ORS
foundation
a
377.745(1).
particular
cases, the OMIA
relevance to these
Of
advertising
permit requirement
for outdoor
establishes
signs,
regulates
permissible
signs,4
377.765(1),
ORS
location of those
permits
effectively caps
the number
advertising signs
in com
located
of outdoor
at the number
See Outdoor
12,1975.
June
mercial or industrial zones as of
377.712).
(citing
contrast,
“on-
I,
the prohibition on flashing lights and the requirement they be maintained in a neat and clean condition. The per- mits required for outdoor advertising signs may be trans- ferred as of right by notifying state, 377.725(2), ORS the message on such sign may changed be without a new 377.725(8). permit and without state approval. ORS The per- mit fee is set at a level to recover cost to the state of (2001). administering regulatory ORS program. 377.729 The OMIA’s definitions of “on-premises sign” “outdoor advertising are central to the Article sign” 8, issues in this case. legislature defined those terms ORS 377.710:
“(22) ‘On-premises sign’ sign designed, means a advertise, intended or used to inform or attract the atten- public tion of the as to:
“(a) Activities conducted on the premises on which the sign located;
“(b) The premises sign sale lease ofthe on which the is located.
“(23) ‘Outdoor advertising sign’ sign means designed, advertise, intended or used inform or attract the attention the public as to:
“(a) Goods, products sold, or services which are not manufactured or distributed on or from the premises located; which the sign is
“(b) Facilities not located premises on the on which the located; sign is
“(c) premises Activities not conducted on the on which sign is located.”
As a result of the and the just quoted definitions sub stantive of the OMIA that we outlined provisions previously, a person sign who wants to erect an need not on-premises state, obtain a from the while a who wants to person erect an outdoor one the lim advertising sign must obtain ited of available number permits.6 below, greater statutory “on- As we discuss in detail definitions of advertising sign” interpretive
premises sign” and “outdoor raise a number of issues including meaning phrase opinion, that we do not address in this “activ- premises [or conducted] on which the is located.” It ities conducted BELOW
II. PROCEEDINGS AND PETITIONER’S ARGUMENTS *9 key provisions summary in of the OMIA’s With that petitioner’s Before the Court of we return to cases. mind, any finding petitioner challenge Appeals, in of fact did not agency orders, it raised a number constitutional the but argued, among things, arguments. the other that Petitioner procedure agency to the final orders administrative led Due Clause the Fourteenth Amend violates the Process per Constitution; that the OMIA ment to the United States requirements prior in mit fee are restraints violation and Amendment to the United I, Article section and the First Constitution; violates the First States OMIA by protection giving greater to than Amendment commercial regulates speech; speech, that the OMIA noncommercial generally content, in Arti both and on the basis of violation of Equal 8; the OMIA Protection cle section violates and OMIA Amendment; Clause of the Fourteenth that the Oregon violates Article Constitution.7 Appeals rejected petitioner’s in The Court of claims holding had case, each that the claims either been resolved against petitioner’s position in merit earlier cases did not App e.g., See, Dimensions, discussion. Outdoor 184 Or Media (illustrative holding). Judge Landau a concur- at 496 wrote major- ring opinion agreed in one of those He with the cases. ity precedent compelled Appeals affirmance of that Court agency questioned prece- orders, but he whether those rejected petitioner’s chal- dents —which lenge off-premises to the OMIA’s distinction between on-premises signs light signs and valid of this —were opinion Fidanque Oregon Govt. Standards and court’s (1998). Practices, Outdoor Media (Landau, concurring). App Dimensions, J., 184 Or at 496-98 purposes opinion classifies otherwise is sufficient for of this that the OMIA some message on-premises if activities con- identical as their advertises Here”), on-premises “Buy advertising signs if {e.g., their ducted Gas but as outdoor goods premises {e.g., message Ahead”). “Gas for 10 Miles advertises not sold on Sale: arguments did those in each case. Petitioner not make all of petitioner arguments
In court, this reiterates the Appeals. that it made before Court of Petitioner asserts provisions that various OMIA, face, ofthe on their violate the federal and state that, constitutions and to the extent that provisions facially they those are not unconstitutional, are applied petitioner unconstitutional as state has them to in these cases. As the clear, discussion below will make how- petitioner’s large, challenges ever, are, claims and facial regulatory only scheme, OMIA’s in a few instances is application petitioner it useful to discuss the of the OMIA to particular. view, our two constitutional issues are at the may regulate high- First, heart ofthis case: whether the state way signs by imposing content-neutral restrictions those signs, including permit requirements, and fee does OMIA; second, under the whether the OMIA’s distinc- signs, advertising tion between outdoor sometimes referred “off-premises” signs, on-premises signs, pur- to as *10 poses permit requirements, I, and fee violates Article section 8. We now turn to those issues.
III. THE SIGNS, OMIA’SRESTRICTIONS ON REQUIREMENTS INCLUDING PERMIT AND FEE argues permit Petitioner first that the OMIA’s and requirements they I, fee violate Article are because impermissible prior restraints. Petitioner further asserts requirements, that those as well as the OMIA’sother restric- signs, they I, tions on improperly violate Article because petitioner’s right
restrict to erect the kind of that it wishes where it wishes. Argument
A. Petitioner’s Prior Restraint
argues
requires
that,
Petitioner
because the OMIA
a
person
permit
advertising sign
to obtain a
an outdoor
before
lawfully may
prior
erected,
be
it is an unconstitutional
I,
restraint. Petitioner claims that “Article
section man
speech
displayed
permit,”
dates that
can be
without a
only
provision,
“may
that, under that
the state
take action
displayed.”
responds
The
that
after the
is
state first
petitioner
prior
cannot sustain a
restraint claim because no
prior
in these
Petitioner did
restraint occurred
cases:
“display’
“speech”
permit,
his
and the state took
without
only
petitioner
argues
that,
after
did so. The state
action
Outdoor Media
petitioner
applied
per-
never
for or obtained
signs
mits for the erection or maintenance ofits
and therefore
prior
In
this
case,
was not
restraint.
court
rejected
“prior
holding
petitioner’s
claim,
that,
restraint”
“respecting prior restraint, none occurred under the facts of
argues
n
that this case
this case.”
We turn to the restraint merits argument. petitioner argues requirement noted, As that the pay erecting that it fee obtain a before an out- advertising sign prior door constitutes a restraint per- barred Article section 8. The that the state counters *11 requirements impermissible prior mit and fee are not they restraints are neutral and have because content ade- quate guide standards to official in the issuance of discretion permits. gravamen prohibited prior restraint, The of a according government prospect state, to the censor- ship permit speech; the OMIA’s and fee content-neutral requirements prospect do not raise that and thus are not prior unconstitutional restraints. City Welch, 308, 367 Portland v. 229 Or P2d 403
(1961), city required this court considered a ordinance that wishing persons public to the to a to exhibit movies obtain government license from a censor. It held the ordinance under Article because it was a unconstitutional prior stating by licensing “[c]ensorship is, of restraint, prior course, restraint,” a at and “the draftsmen Or Oregon’s censorship Oregon.” charter wanted no in basic Similarly, recently provision that a Id. this court more held Oregon Uniform Trade Secrets Act was an unconstitu prior tional restraint because it allowed a court to order a alleged prior person “not to disclose an trade secret without Sports Management approval.” News v. court State ex rel (1996) Nachtigal, (quoting 80, 88, ORS 646.469). authorizing that statute as a This court described permitted judge prior restraint, it a to “classic” require third-party publisher had not a who committed obtaining information “to submit its for crime approval publication.” Id. court before Sports Management
Welch and
News illustrate
purpose
prohibition
prior
the state
on
restraints: to bar
deciding
expression
permit.
in advance what
will
See
from
prior
(describing
on
Welch,
287 Regulation”Argument B. Petitioner's “No objections to the OMIA in Petitioner raises several argument, prior have which we addition to the restraint exemption on-premises permit rejected for above, and the arguments signs, Those include its which we discuss below. requirement I, 8, Article section because that the fee violates “necessarily Oregonians expressing from them deters any subject” any “regulation freely and that selves placement speech violates on otherwise lawful structures * * implicit petitioner’s Moreover, I, Article section 8 *.” assumption arguments that Article state constitutional is the regula prohibits any place, I, 8, time, section and manner permit, pro location, size, and fee tions—such as the OMIA’s regulations that those are to visions. Petitioner also asserts using be examined the test for restrictions on the content of speech Robertson, that this court articulated in State v. 293 (1982), recently 402, Or v. reaffirmed State (2005). Ciancanelli, 282, 121 P3d 613 Oregon Advertising Amicus Outdoor Association (OOAA) position, arguing that, takes a similar under Article particular I, 8, section “a law that does not favor or disfavor a viewpoint burdens, is nonetheless content based if it protected speech.” appears manner, OOAA Article to view barring any “protected speech,” section as “burden” on regardless ity the extent of the burden or its content neutral viewpoint neutrality.8 ple, expression applies mits noncommercial not content neutral. See neutral public support First ernment candidates, S Ct candidates. sion, decide which candidates 54 U Chi Rev 46 drivers’ lines of did not violate First extent to which Article a law or other 1633, 140 Amendment, neutral as restrictions on general, action, although L See, e.g., from debate televised long L sight the term “content neutral” means that a Ed to all government as for Amendment). (1987) (analyzing Arkansas Educ. Television Comm’n v. (for example, political) signs near an intersection is “content 2d speech). example, Geoffrey generally expression, may participate particular restricting exclusion (1998) (exclusion The term action that a state-run television network is This court has not views might is not regardless some First Amendment state in a televised debate and to exclude minor require “viewpoint neutrality.” “viewpoint based R. prohibits network was Stone, it allows to be of its independent on the but neutral,” had Content-Neutral neutral” means that prohibits all viewpoints occasion cases permitting particular “viewpoint Forbes, or content. For exam expressed. candidate with little while a law that commercial involving to determine the 523 US of the excluded interfere with restriction on other permitted Restrictions, neutral” and Under the content- 666, 118 expres gov per is responds that, state while most of this court’s decisions over the last two decades have
focused on laws that restrict certain because ofits con analyzing tent, and thus have relied on the framework for content-based in Robertson, restrictions set out this court regulation never has held that Article I, section bars all speech, including regulations imposed content-neutral public safety, important public aesthetics, reasons or other purposes. argues The state therefore that the OMIA’s requirements geographic and fee and its and size limits on *13 permissible place, time, are and manner restrictions9 that do I, not violate Article section 8. parties correctly establishing
The
view Robertson as
traditionally
employed
the framework “that this court
in
has
evaluating
challenges.” Fidanque,
I,
Article
section
328 Or
distinguished
at 5. Robertson
“between laws that focus on the
writing
proscrib-
content of
and laws that focus on
ing
pursuit
accomplishment
results,”
the
that
oí
hold-
forbidden
ing
pro-
the former violate Article
section unless the
exception.
hibition comes within a well-established historical
(1992),
Plowman,
State v.
Thus, while this court struck down the ban
arguably prohibited
it
to-door solicitation
Purcell because
and the
on adult bookstores
all door-to-door solicitation
ban
Tidyman
of the
it was based on the content
because
proposition
expression
issue,
stand for the
at
those cases also
every
content-neutral
that Article
does
bar
regulation
place,
speech.
time,
and manner of
See also
(1987)
Henry,
(holding
State v.
that
302 Or
525,
any particular message. provisions quoted earlier show that the OMIA permit scheme, which on its face is neutral as to the content speech, application, per- not, is a means for the state to speech prohibit mit some and other based on content. exception Moreover, with the of the distinction between on- premises off-premises signs, petitioner has not identified any instances in which the state has used its enforcement authority against petitioner permit or others to certain prohibit differently, others based on content. Put (and, because scheme on its face so far as this rec- practice) demonstrates, ord also in does not discriminate on speech, the basis of the not effectuate content the OMIA does government censorship speech. Notwithstanding validity the facial neu- content (other trality on-premises/off-premises the OMIA than the distinction), argues petitioner requirement, that the fee as applied, speech. course, invalid Of even “deters” margin, tax, a minimal fee or at the to reduce the level tends activity applies. question, however, ofthe to which it The real requirement suppresses speech is whether the fee way in such a opinion it “restrains” the free freely right speak any subject, pro- “restricts” the lobbyist Fidanque tected Article registration section 8. held that the *15 impermissible
fee at issue there was
291 fee to the costs asso face does not tie the “the on its statute lobbyists.” registering However, this Or at 9. ciated with expenses may charged for the a fee be court assumed “that particular government com of a incurs as result that the providing activity, expense added such as municative police protection parade.” Here, noted, as ORS Id. at 8. regulatory expressly the fee to the cost of 377.729 ties argue program, petitioner that the fee is unrea does not program.10 record, On this the cost of the sonable or exceeds impermis requirement that the fee is an cannot conclude we speech. restriction on sible permit
Finally, petitioner argues that the OMIA’s expression applied, protected requirement, so burdens aspect case, 8. In that of its that it violates Article petitioner City Eugene Miller, 318 relies on Purcell (1994), of which involved ordi- Or both effectivelyprohibited speech. In certain forms of nances that solicitation, Purcell, the ordinance banned all door-to-door permitted the sale of some while, Miller, the ordinance expressive products city all sidewalks but banned sales by limiting apparent that, it case, material. this is advertising sign permits to the number of number of outdoor signs that existed in commercial and industrial zones cap to, does, 1975, the OMIAwas intended number public highways. are from Petitioner those visible appears to assert that the fact that must obtain lawfully permits display and that the number of necessarily limited that the OMIA violates means section 8. signs, disagree. advertising like other Outdoor
We expression, that make have characteristics forms of messages uniquely conveying to cer- them suited to certain prohibit tain If the state were to billboards —or audiences. perhaps expression entirely, then there some other form of — the effect of such a ban would be reason to consider whether 377.729, reg- ties the fee to the cost of the The current version of ORS which However, party suggests ulatory program, not enacted until 2001. neither was any seeking petitioner collect from fee based the state has intention of validity statute, of the earlier and we therefore do consider versions fee-setting provisions of ORS 377.729. of earlier versions
“restrained]
the free
opinion” or “restrict[ed]
*16
the right
write,
to
speak,
print freely”
I,
under Article
sec-
Miller,
tion 8.
For reasons, the we conclude that foregoing the OMIA’s provisions regarding the erection and maintenance of signs public visible from the highways, including permit and fee requirements again with the of the stat- exception — ute’s different on-premises treatment and off-premises signs, time, as discussed below —are content-neutral place, and manner restrictions that do not violate Article 8.
IV. ON-PREMISES AND OFF-PREMISES SIGNS
We now turn to
contention that
the
petitioner’s
OMIA
violates Article
on its face
exempting
on-premises
signs from the
and fee
requirements.
that,
Robertson,
Petitioner
under this
argues
court’s decision
legislature may
not enact restrictions
that focus on the
content or
matter of
unless the
expression
scope
historical
restraint
confined
a
wholly
“recognized
within
constitutional
for off-
exception.” By requiring
permits
premises
signs,
on-premises
signs,
but not
petitioner
asserts,
the OMIA restricts
on the basis of “con-
tent”
under
“subject.” Thus,
that,
petitioner argues
from a
OMIA,
gas
highway may,
above
station visible
Sale,”
without a
“Gas for
but
permit, carry
message
message
carry
Ahead.”
“Eat at Joe’s: 10 Miles
exception” permits
argues
also
that no “historical
Petitioner
off-premises signs in circumstances
the state to restrict
signs.
on-premises
it does not restrict
where
turning
response, we note that
to the state’s
Before
petitioner sug-
scope
of the issue here is not as broad as
examples
gests.
uses,
Petitioner’s brief
as additional
prohibited by
OMIA,
that it contends are
might
prohibited by
Petitioner asserts
fact
not be
that law.
message “Pray
signs expressing
for Peace” or the
that
message “Keep
always
require per-
Legal”
would
Abortion
necessarily
advertising
they
mits
would be “outdoor
signs. Arguably,
signs”
on-premises
however, if
rather than
message
displayed
property
on the
of a church
the first
were
facility
message
property
offering
on the
of a
or the second
*17
signs
public
services,
abortion
those
would inform the
about
sign
premises
the
is
“activities conducted on the
on which
377.710(22),
on-prem-
located,” ORS
and thus be considered
subject
permit requirement.
ises
not
to the OMIA’s
sign
plausible argument
with
Moreover, a
can be made that a
“Pray
message
the
for Peace” on
residential lot is about
activity
premises, namely
the
that the owner of the resi-
prays
peace
dence
and exhorts others to do the same. As
previously,
present
n 6,
we noted
The state place, premises time, a content-neutral distinction is regulation. that Article sec- The state first asserts manner imposing time, the state from reasonable tion does not bar argues expression. place, It then and manner restrictions on on-premises/off-premises not a restric that the distinction is expression, tion on the content or of such as the rejected restrictions that this court considered—and —in Tidyman, primary Robertson, and similar cases.11The state’s “Any message point straightforward: can an on- be premises any message off-premises one, and can be an one.” suppresses Therefore, view, the OMIA no mes the state’s sage viewpoint. and no
The state contrasts this case with other cases regulation apparently an neutral had the of which restricting effect categories speech. Fidanque, for certain required registration lobbyists example, a fees for law Article it focused on was held to violate only category speech “political speech.” Or at 8 n 4. one recognized cat- Here, however, that, the state asserts unlike “political speech” egories speech or “commercial such “on-premises” speech,” and “off- the distinction between premises” speech meaning has no in terms of the content relationship speech; message only distinction is the between argues: on the a distinction between and its location. The state categories speech “Simply put, can- any speech truly if could fit into either ‘content-based’ be only.” (Emphasis category depending on its location original.) agree, explained above, with the
We
as we have
prohibit
does not
reason-
state’s view that
imposed
place,
regulation
time,
and manner
able
message
speech.
apart
We also
from the
for reasons
asserting
is a consti-
that the state is
that there
understand
meaningful
tutionally
and laws
difference
the OMIA
between
*18
directly
categories
speech
are familiar
that
that focus
on
obscenity, political
as
cases,
from First Amendment
such
speech,
speech.
dissent,
However, unlike the
and commercial
persuasive.
argument
noted,
As
not find the state’s
we do
in
court had issued its decision
State
This case was submitted before this
(2005).
Ciancanelli,
here,
Ciancanelli,
282,
the state
In
339 Or
I,
analyzing Article
section
urged
the framework for
us to reconsider
abandon
Ciancanelli,
8,
subsequent cases. In
court articulated in Robertson and
that this
I,
progeny
Article
section
and its
and examined
this court reconsidered Robertson
8,
concluding
the Robertson framework.
that
it would retain
in detail before
Ciancanelli,
repeat that discussion here.
There is no need to
Although recognize the differences between we prior in have considered the statutes that we OMIA and analysis above, have described is similar. As we cases, our this court’s consideration decades, than two for more challenges that 8, to statutes I, under Article section by speech guided the framework laid out has been restrict a criminal- this court considered statute Robertson, in which izing court there held that Article coercion. This enacting “prohibits that focus on from restrictions lawmakers writing, speech either because that content the content of or socially offensive, or or because itself is deemed undesirable thought consequences.” at 416. have adverse 293 Or it is This court followed Robertson holding of cases a series categories legislative certain restrictions on unconstitutional Henry, speech. In 302 Or the court held that a statute prohibiting possession of obscene materials violated guarantee expression it free of Article because expression. category directed, terms, at a was city Tidyman, the court struck down ordinance activity expressive sale of “adult” restricted certain —the speech question. This of the content of the books—because prohibited the use court also has held invalid statute telemarketing purchase to solicit the automatic devices realty, goods, not when used to solicit services, but political organizations. Moser v. funds for charitable (1993). Frohnmayer, That statute 845 P2d specific [was] [ed] directed at a because “restrict excluding speech based communication, some message,” violated and therefore the content of Id. at 376. section 8. applied the frame- cases, this court
In each of those
and considered whether
in Robertson
work established
speech
“content” of
restricted the
statute or ordinance
socially
undesirable
was “deemed
*19
[was] thought
offensive, or because it
to have adverse conse-
quences.”
argues
Robertson,
The state’s
suffers from two related
say
on-premises/off-
First,
flaws.
it is not accurate to
that the
premises distinction is content neutral. That distinction
sign
display
narrowly
allows a
owner without a
to
one
category message message
activity
defined
related to
—a
premises
conducted on the
where the
located—but
display any message respecting subject.
other
The
signs differently
OMIA thus treats
on the basis ofthe content
message.12
legiti
Second,
of their
the state’s reliance on the
safety
goals
justify
mate
and aesthetic
of the OMIA does not
prohibition
speech
content.
based
This court faced
legislature sought
pre
Moser,
a similar issue in
where the
telephone
vent the
solicitation,
harmful effects of automatic
prohibited only
allowing
solicitation,
but
commercial
while
political
rejected
charitable and
solicitation. This court
respect,
dissent states that
one.”
As to the state’s effort through OMIA, we are enactment and enforcement possi- arguments, recognizing sympathetic to the state’s bility restrictions such as those that the failure to enforce highway might result in a reduction in federal the OMIA funds. See 23 USC premises signs; (c)(HBA 131(b), exemption § for on- allows provide failure to “effectivecontrol” state’s percent advertising signs may outdoor cause state to lose funds). highway Nevertheless, I, this court’sArticle offederal section cases consistently not have held that the state speech, that the content of and this enact restrictions focus on just restriction does that. arguments unpersuasive the state’s
We also find
jurisdictions.
other
Some courts
that are based on cases from
that
have concluded
the distinction
and commentators
“content-based,”
on-premises
off-premises
between
e.g.,
County,
Rappa
1043, 1067
18 F3d
v. New Castle
(3d
worthy
1994),
“technically content-based,”
if
is not
or,
Cir
very unlikely
protection
because “it is
of constitutional
government
would use it to control
Sign Regulation
public
Cordes,
Mark
distort
debate.”
would
Examining
Evolving
First Amend
Limits
Ladue:
After
(1995);
& n 257
see also
L Rev
Protection,
ment
74 Neb
Geoffrey
Regulation
Stone,
R.
Content
and the First Amend-
(1983)
Mary
(analyzing policy
ment, 25 Wm &
L Rev 189
rea-
restrictions).
prohibiting
sons for
content-based
Whatever
appropriate pol-
the merits of those conclusions as matters of
icy
interpretations
towards
or as
of the First
they
guidance
interpret-
Amendment, however,
offer little
ing
Oregon
Constitution. The words of
Article section
interpretation
and this court’s consistent
of those words
expressly forbid the enactment of
laws
restrict otherwise
permissible speech
“subject.”
because of its
See Bank of
Oregon
Independent
News, 298
434, 439,
Or
For the we conclude par- on-premises/off-premises OMIA’s distinction —more ticularly, exemption and fee from OMIA’s on-premises 377.735(l)(c) requirements signs, is, for ORS — impermissible face, on its speech. an restriction on the content of REMEDY
V.
consequences
holding
now turn
our
We
remaining parts
litigation,
Throughout
ofthe OMIA.
this
argued
petitioner has
that this court should invalidate the
light
entire
and we
OMIA,
now consider that issue
our
petitioner’s
challenges.
resolution of
constitutional
13Because we conclude that the OMIA establishes a content-based restriction
*22
analysis
expression,
on
in our
OMIA falls within the first class
laws
framework).
(discussing
See
Robertson
described in Robertson.
signs).14 choosing between those alterna legislature’s policy mindful of statement in tives, we are purposes ORS that include 377.705 the OMIA “promoting] beauty public safety,” “preserving] the natural highways, “prohibiting] and aesthetic features” of state * ** advertising.” How the indiscriminate use of outdoor record the number of ever, we also are aware from the per on-premises require existing signs, do not OMIA which advertising fees, mits far the number of outdoor exceeds signs, require permits find our which do and fees. We thus unpalatable faced with the choices selves same two legislature premises” permits required display permitting face: to “off- would owners (outdoor obtaining advertising) signs without permit imposing OMIA, new advertising signs permits requires than The OMIA for other outdoor exceptions permit requirement other than on- contains scheme, validity premises permit applied kinds signs. as to other signs, signs” signs,” at is not issue as “directional and “motorist informational such we have involve considerations than those that dis- this case and different constitutionality opinion. Accordingly, express no view as to the cussed in this we signs. requirements applied permit to those other kinds of OMIA’s requirements
fee on thousands of individuals and businesses on-premises signs. that now have We think that, faced with legislature willing choice, the would not have been permit requirements extend the large OMIA’s and fee to the category existing on-premises signs. Accordingly, new and appropriate remedy light we conclude that the of our hold- ing is to strike require- from the OMIA the and fee 377.725(1). advertising signs, ments for outdoor ORS accepted petitioner’s legal argu- As we have one of rejected agency ments and requiring others, we reverse the orders petitioner’s signs the removal of and remand the respective agencies proceedings. cases to the for further *24 Appeals The decisions of the Court of and the orders of the Driver and Motor Vehicle Services Branch and the Department Transportation are reversed. Case numbers S50003, S50007, and S50044 are remanded to the Driver and proceedings, Motor Vehicle Services Branch for further case numbers S49978 and S50458 are remanded to the Department Transportation proceedings. for further concurring part dissenting RIGGS, J., in part. majority every respect except I concur with the part opinion holding exemption of its that the OMIA’s requirements on-premises from and fee Oregon violates Article I, Constitution. The majority incorrectly impermissibly concludes that the OMIA regulates speech. the content of I conclude that the OMIA is constitutional I, under Article section 8. analyzing
This court’s framework for claims under Article section was set out in State v. Robertson, (1982). 402, 649 P2d 569 This court has summarized that framework as follows: * * * “In Robertson, State v. this court established a evaluating
frameworkfor whether a law violates Article recognized First, section 8. the court a distinctionbetween speech writing laws that focuson the contentof or and laws pursuit accomplishment that focus on the results. The court or of forbidden type, reasoned a law ofthe former “opin- any in terms directed to substance law ‘written communication,’ “subject” violates ion” or “ wholly confined scope the restraint ‘unless well estab- exception historical that was within some guarantees offreedom when the first American lished then guarantees were and that the expression adopted to reach.’ demonstrably in 1859 were intended type, which focus on forbidden “Laws of latter two The first results, categories. divided further into can be effects, prohib- expressly focuses on but category forbidden used those effects. The coercion to achieve expression laws category. was of that Such law at issue Robertson analyzed are for overbreadth:
“ writing, include proscribed ‘When the means however, a forbidden even a law written to focus on * ** determine must whether effect be scrutinized privileged to reach communication or whether appears ’ interpreted such it can be to avoid “overbreadth.” also on forbidden “The second kind of law focuses all. Of that effects, referring without at but this court wrote: category,
“ only causing the against ‘If statute [a] [is] directed effects, causing accused such person forbidden left to assert by language gestures would be effects (apart claim) that could vagueness from a the statute *25 or particular to his words constitutionally applied be it was drawn enacted con- expression, not that other ” article 8.’ trary to Plowman, State 163-64, (1992), P2d 558 v. 157, 314 Or 838 (1993) Robertson-, internal cita- cert den, US 974 (quoting 508 omitted; emphasis tions alterations and footnote Plowman). begins analysis majority correctly
The
OMIA
the
considering
[es]
the
“focus
OMIA
whether
pro-
[es]
or
or whether
it “focus
writing”
content of speech
forbidden results.”
or
of
scribing
pursuit
accomplishment
Plowman,
See
deleted; setting out
(emphasis
or the first class of laws identified Robertson.
By
speech,
that focus
laws
on the content of
this
prohibit par-
court Robertson meant laws that
or
restrict
subject
message
communication,
ticular
ity,
such as obscen-
of
socially
“either because that content
is
itself
deemed
thought
offensive,
undesirable
or because
have
to
consequences.”
adverse
293 Or
Robertson,
416;
at
see also
(2005)
Ciancanelli,
v.
282, 318,
State
339 Or
305 City e.g., See, sort of restrictions. the same involved decisions Nyssa 330, 339, 339 Or v. Dufloth/Smith, (“the type (2005) only applies disfavored to one ordinance (nude type performances) disfavored in one communication of entertainment)”).1 (one type regularly features establishment any particular prohibit sub not the OMIA does But “socially being ject speech or offensive” undesirable for consequences.” “hav[ing] it favor one does Nor adverse for speech subject Indeed, the OMIA another one.2 over nicely majority message The at all. of the the about argument: the state’s summarizes ‘off-premises’ ‘on-premises’
“[T]he between distinction speech; meaning speech ofthe in terms ofthe content has no relationship only mes- the is the between the distinction sign sage and its location.” on message original). “Any (emphasis can be an 294 340 Or at off-premises message any on-premises can be an one, and property depends argues. all on what one,” as the state It property sign is located—and owner does where government. that, not the owner controls prohibit identifiable mes- OMIA does not The speech. speech sage. It is not in the first as It does not restrict majority by errs Robertson, and the class of described laws concluding otherwise. the second class falls within
Instead,
OMIA
by
effects,
It “focuses on forbidden
Robertson:
laws described
expression
expressly prohibits
those
to achieve
used
but
1
essentially
elsewhere
majority
on the same distinction
itself
relies
The
argument
“prior
“the
majority rejects petitioner’s
opinion.
restraint”
The
deciding in
prior
the state from
purpose
prohibition
restraints” is “to bar
on
majority
permit.”
The
also concludes
Because the OMIA falls within the second class of
laws
Robertson,
described in
we should consider whether the
(so
e.g.,
OMIAis
See,
Plowman,
overbroad.
“Unlike with other facial challenge an overbreadth need not demonstrate that the particular statute at issue is unconstitutionalunder the cumstances at hand. cir- challenger prevail Rather, will challenge his or her facial if the court concludesthat the questionprohibits constitutionallyprotected statute in con- any duct of kind.” (2005) State Hirsch/Friend, 622, 628, 114 338 Or P3d 1104 (citation omitted). majority’s analysis why here shows the OMIAis unconstitutionally Only overbroad. the limits on “outdoor advertising sign[s]” speech, only bar manner of so those unconstitutionally limits could render the OMIA overbroad. (The exception on-premises point, is beside the exception prohibit any constitutionally because that does not protected messages. prohibit any messages It does not at discriminating all—it them, allows and without in favor of communication.) any particular subject majority As the explains, advertising sign” the “outdoor limits are constitu- agree. tional restriction, reasonable manner I advertising sign off-premises restrictions Because the unconstitutionally constitutional, the OMIA is not are overbroad. medium, “the not the concerned with The OMIA is regulations message, park for a fireworks even ban as when Tidyman, July It at 182-83. celebration.” Fourth of Although I concur I, section 8. under Article constitutional reasoning, respectfully majority’s dissent I with much of point. on that
