MEMORANDUM OPINION AND ORDER
Plaintiff Omnicare Inc. (“Omnicare”) filed a five-count complaint against Defendants UnitedHealth Group, Inc. (“United-Health”), PacifiCare Health Systems, Inc. 1 (“PacifiCare”), and RxSolutions, Inc. d/b/a Prescription Solutions (“RxSolutions”) (collectively, “Defendants”). Omnicare’s First Supplemental and Amended Complaint (the “Amended Complaint”) alleged that Defendants had violated the Sherman Act’s prohibition on contracts or conspiracies in restraint of trade, 15 U.S.C. § 1 (2000) (“Count I”), as well as a parallel prohibition against antitrust conspiracies in the Kentucky Consumer Protection Act, Ky.Rev.Stat. Ann. § 367.175 (West 2006) (“Count II”). Omnicare also charged Defendants with two state-law counts of fraud, and one state-law count of conspiracy to commit fraud. Defendants now move collectively to dismiss Counts I and II. For the reasons stated below, this motion is denied. 2
FACTS
The following facts are drawn from Om-nicare’s Amended Complaint, and are recounted in the light most favorable to Om-nicare.
Omnicare is an institutional pharmacy; it provides drugs and services to long-term care facilities. (Am.Compl.lffl 2, 21.) Its business includes providing services tailored to the needs of a frail and elderly population, some of whom pay for their care through the Medicare Part D subsidized drug program. (Id. ¶¶ 21-22, 26.) In order to serve Part D enrollees, Omni-care must negotiate deals with Prescription Drug Providers (“PDPs”), who receive premiums from the enrollees as well as federal subsidies, and then reimburse institutional pharmacies such as Omnicare when those pharmacies provide drugs and services to the enrollees. (Id. ¶¶22, 26-27.)
*1035 Medicare Part D was designed, in part, to incorporate competition among PDPs for enrollees to their plans. (Id. ¶ 28.) PDPs do compete for enrollees through the quality and quantity of the services they include. (Id. ¶ 29.) Thus, in effect, the relationship between PDPs and institutional pharmacies is that of a buyer and seller; PDPs pay firms like Omnicare to provide pharmacy services for their enroll-ees, with better packages of services being exchanged for higher reimbursement rates. (Id. ¶¶ 27-28.) PDPs also, however, generally have an incentive to provide services to the enrollees at the lowest possible cost, and to avoid any increases in the quantity of services covered by their plans. (Id. ¶ 27.)
The Centers for Medicare and Medicaid Services (“CMMS”), is a component of the United States Department of Health and Human Services responsible for the rollout of Medicare Part D, CMMS evaluated the applications of the prospective PDPs, and certified the successful bidders to become the first PDPs in September of 2005. (Id. ¶¶ 2, 30.) CMMS regulations required PDPs to assemble a network of pharmacies, including institutional pharmacies such as Omnicare that could provide services to long term care facilities. (Id. ¶ 31.) The window in which PDPs could negotiate the provision of such services by pharmacies was only “a few short months,” presumably only until the PDPs started functioning as payors on January 1, 2006, although this is unclear from the Amended Complaint. (Id. ¶¶ 30-31.)
In July of 2005, Defendant United-Health was a major managed care and health insurance company. (Id. ¶ 23.) In July of 2005, UnitedHealth entered into an agreement with Omnicare in which United-Health would act as a PDP, with Omnicare agreeing to accept reimbursement from UnitedHealth for providing pharmacy services to UnitedHealth’s enrollees. (Id. ¶ 33.) By June of 2006, when the Amended Complaint was filed, UnitedHealth operated in all fifty states, holding a dominant position in many parts of the country. (Id. ¶ 23.) UnitedHealth covered about 27% of all nationwide Part D enrollees, and in some regions, it covered in excess of 40% of all Part D enrollees. 3 (Id.)
In July of 2005, Defendant PacifiCare was an independent managed care company, providing health insurance to three million health plan members and ten million prescription drug and other specialty plan members nationwide. (Id. ¶ 24.) In July of 2005, PacifiCare entered into a merger agreement with UnitedHealth. (Id. ¶ 36.) After UnitedHealth and Pacifi-Care obtained a consent agreement from the Department of Justice’s Antitrust Division, which had objected to the combination of the two competitors at a prior unspecified time, this merger was executed, and PacifiCare became a wholly-owned subsidiary of UnitedHealth in December of 2005. (Id. ¶ 24, 39.)
Defendant RxSolutions is a wholly-owned subsidiary of PacifiCare and Uni-tedHealth. (Id. ¶25.) It provides pharmacy benefits management services to PacifiCare and other managed care organizations. (Id.) Its role in this litigation is somewhat unclear, but it has filed no motions separately from the other two Defendants, and indeed, all parties to this litigation refer to it and PacifiCare collee- *1036 tively as a single entity throughout their pleadings. (E.g., id. at 1; Defs.’ Mem. 1.)
Until the merger was completed, Uni-tedHealth and PacifiCare were competitors in the market for purchase of institutional pharmacy services in their role as future PDPs. (Id. ¶¶ 43-44.) During this time, Omnicare was seeking to provide institutional pharmacy services for Pacifi-Care’s enrollees. (Id. ¶ 42.) As part of the merger agreement between United-Health and PacifiCare, PacifiCare was required to obtain UnitedHealth’s consent before entering into any Part D agreement with Omnicare. (Am.Compl^ 37.) One provision of the merger agreement prohibited PacifiCare, from the time the merger agreement was executed until the merger was completed, from entering into “any Contract ... that involves the Company or any of its Subsidiaries incurring a liability in excess of three million dollars ($3,000,-000) individually or seven million five hundred thousand dollars ($7,500,000) in the aggregate” without the prior consent of UnitedHealth. (Id.)
On July 14, 2005, one week after accepting UnitedHealth’s merger offer, but about five months before the merger was complete, PacifiCare informed Omnicare that it would not be willing to negotiate the terms of a contract with Omnicare. (Id. ¶¶ 24, 42.) Instead, PacifiCare demanded that Omnicare must accept a noncompetitive reimbursement rate and offer no more than the statutory minimum package of services in order to do business with PacifiCare. (Id. ¶¶ 42, 46.) Omnicare alleges that PacifiCare made this demand only after consulting with PacifiCare’s competitor, UnitedHealth. (Id. ¶ 43.) Pa-cifiCare and UnitedHealth were allegedly willing to take the risk that Omnicare might refuse this demand because it would be possible, after the merger, to fold Paci-fiCare’s plans into the coverage agreement that UnitedHealth had already obtained from Omnicare. (Id. ¶ 45.) There was thus no risk that, if the hardball tactic fell through, PacifiCare’s enrollees would lack access to Omnicare’s services.
On or about November 8, 2005, the CMMS advised that “it is imperative that [long-term care] pharmacies not withhold contracts with Part D plans to limit the number of plans to which a facility’s beneficiaries have access.” (Id. ¶ 53.) On December 6, 2005, Omnicare, at the urging of the CMMS and in order to prevent any disruption of services to its PacifiCare plan enrollees, accepted PacifiCare’s offer. (Id. ¶ 54.) Omnicare was thus compelled to accept a below-market reimbursement rate for PacifiCare patients. (Id. ¶ 55.) In February of 2006, UnitedHealth, now the owner of PacifiCare, notified Omnicare that it was withdrawing the UnitedHealth plans from its original agreement with Omnicare, and then switched them to the PacifiCare plan, with its lower reimbursement rate. (Id. ¶ 60.)
In its Amended Complaint, Omnicare claims that the collusion between United-Health and PacifiCare constituted a violation of the Sherman Act, as a per se illegal scheme to fix prices. (Id. ¶¶ 70-72.) Om-nicare also claims that the same conduct violated the Kentucky Consumer Protection Act. (Id. ¶¶ 79-83.) Defendants have moved collectively to dismiss both of these Counts, on the ground that they fail to state a claim on which relief can be granted. (Defs.’ Mem. 1.)
DISCUSSION
In considering a motion to dismiss, the court tests the sufficiency of the complaint; it does not decide the merits.
Gibson v. City of Chicago,
A. Count I: Antitrust Conspiracy Under the Sherman Act
Omnicare alleges that Defendants have engaged in a “contract, combination or conspiracy in restraint of trade in interstate commerce” in violation of section 1 of the Sherman Act, 15 U.S.C. § 1. A survey of the Seventh Circuit’s cases reveals that, in order to state a claim of a section 1 violation, Omnicare must plead facts plausibly suggesting that five elements are satisfied. First, Defendants must have entered into a contract, combination or conspiracy.
Bell Atlantic,
1. Contract, Combination, or Conspiracy
In order to state a claim of a section 1 violation, Omnicare must prove that Defendants engaged in a “contract, combination, or conspiracy.”
Bell Atlantic,
The court notes that
Bell Atlantic,
which was decided after the briefing in this case had been completed, worked an important alteration in the law of civil plead
*1038
ing, especially as to antitrust claims.
Bell Atlantic,
Defendants, however, argue that Omnicare’s “contract, combination or conspiracy” allegation fails as a matter of law, because after the Defendants entered into a merger agreement, they became a single entity for antitrust purposes. (Defs.’ Mem. 13-15.) Two legally-separate entities constitute a single antitrust entity when, as a practical matter, they have “a complete unity of interest” so that “their general corporate actions are guided or determined not by two separate corporate consciousnesses, but one.”
See Copperweld Corp. v. Indep. Tube Corp.,
Defendants do not cite any binding authority that would require dismissal on this basis, and this court has not been able to locate any. The one Eighth Circuit case they cite,
International Travel Arrangers v. NWA, Inc.,
Furthermore, even if it were appropriate to analyze the question of separate identity only after Defendants had entered into the merger agreement, dismissal on this ground would still be inappropriate. After all, although it might be possible, on some set of facts, to find that two corpora *1039 tions planning a merger had lost independent economic identity, it is also possible that they have not. It is at least plausible that two competitor corporations that are going through a process of merger continue to retain separate economic interests. In fact, the merging entities have a unity of interests only to the extent that the merger goes according to plan and remains in the interests of both companies. For this reason, scholars have argued that firms should be treated as separate actors until a merger is fully consummated, and have criticized the holding of NWA. See Phillip E. Areeda and Herbert Hoven-kamp, Antitrust Law: An Analysis of Antitrust Principles and Their Application ¶ 1464h & n. 39 (2d ed.2003).
The court concludes that Omnicare has pleaded facts which plausibly suggest that the merger agreement constituted a contract, combination, or conspiracy between UnitedHealth and PacifiCare under section 1 of the Sherman Act.
2. Unreasonable Restraint of Trade
Next, Omnicare must establish that the merger agreement was an unreasonable restraint of trade in a relevant market.
Denny’s Marina,
When an agreement between competitors is entered into for the purpose of restraining price competition, and actually does restrain or contribute to the restraint of such competition, such an agreement constitutes price fixing, which is a per se unreasonable practice under section 1 of the Sherman Act.
See Tri-Gen,
3. Antitrust Injury
Next, Omnicare must demonstrate that it has suffered an antitrust injury; that is, an injury that arises from the anticompetitive nature of the charged unlawful practice.
Tri-Gen Inc.,
Defendants devote most of their two memoranda to arguing that this element is not satisfied. They make four identifiable arguments to this effect. First, they argue that, as a matter of law, there can be no antitrust injury in the absence of either raised prices or reduced output to consumers. (Defs.’ Mem. 8; Defs.’ Reply 4.) In support, Defendants marshal dicta from numerous cases that seem to support this claim.
See, e.g., James Cape & Sons Co. v. PCC Constr. Co.,
Many of the cases cited by the Defendants are the more traditional sellers’ conspiracy cases, in which there would be no reason to consider the proper rule in a buyers’ case.
See U.S. Gypsum Co. v. Ind. Gas Co.,
In another group of cases cited for this proposition, firms sue their competitors within a market; those cases, too, are in-
*1041
apposite.
See Atlantic Richfield Co. v. USA Petroleum Co.,
Finally, a third group of cases involves allegations that a firm without market power refused to hire or purchase services from a particular individual, without allegations of price fixing or other per se anticompetitive practices by the firm.
See Kochert v. Greater Lafayette Health Servs., Inc.,
None of these cases addresses, or even discusses, the appropriate rule applicable to an allegation by a seller of lowered prices because of a per se anticompetitive price fixing scheme by a buyers’ cartel. Dicta in these discussions therefore carries little weight when compared with the opinion of courts and authorities that have directly addressed this question and concluded that a seller is injured when buyers collude to lower prices.
Blistex,
Defendants’ second argument is that ordinary business wrongs not traceable to anticompetitive conduct do not constitute antitrust injury. (Defs.’ Mem. 6-8.) This proposition is correct; absent a claimed harm to competition, and an injury traceable to its anticompetitive effects, no antitrust case can proceed.
See U.S. Gypsum,
Defendants’ third argument is that Om-nicare cannot plead antitrust injury without alleging harm to other sellers as well as to itself. (Defs.’ Mem. 10; Defs.’ Reply 8-9.) The cases they cite for this proposition, however, do not support such a rule.
Wagner
deals a doctor’s allegations that a managed care provider conspired with others to deny him patient referrals, and properly holds that refusing to deal with one individual is not a harm to competition, absent more.
Finally, Defendants argue that there can be no antitrust injury in a buyers’ conspiracy case where Defendants have not been shown to possess market control or to have affected the entire seller’s market. (Defs.’ Reply 10-11.) Defendants cite no cases that actually assert this proposition; they merely argue that cases cited by Om-nicare involved such facts.
(Id.)
The mere fact that prior cases involved particular facts does not mean that those facts were necessary to their results, of course. In any event, this argument ignores the principle that a buyers’ conspiracy to fix prices, which is alleged here, is per se unlawful, so that no proof of market control need be offered.
See Mandeville,
Thus, Omnicare has properly pleaded that it suffered an antitrust injury.
4. Proper Plaintiff
Finally, Omnicare must establish that it is an appropriate plaintiff to bring this action for treble damages under section 4 of the Clayton Act, 15 U.S.C. § 15, which provides for the right of private individuals to enforce the Sherman Act. Although the Clayton Act provides that “any person who shall be injured by reason of anything forbidden in the antitrust laws” may bring an action,
id.,
judicial construction has limited this right to relief to those plaintiffs who can “most effectively vindicate the purposes of the antitrust laws” in a particular case.
Kochert,
First, Omnicare has satisfied the direct purchaser rule of
Illinois Brick. Illinois Brick
precludes recoveries by plaintiffs who have purchased goods from a middleman who purchased directly from an antitrust violator, so long as that middleman could bring a claim against the violator representing the entirety of the plaintiffs injury.
See Sumitomo,
Next, the court must assess, using the factors set forth in
AGC,
whether Om-nicare has alleged a sufficient link between Defendants’ conduct and its own injury, such that permitting it to sue will vindicate the purposes of the Clayton Act.
See AGC,
The first
AGC
factor is the causal connection between the alleged violation and the alleged injury.
Sumitomo,
The second factor is whether Omnicare has alleged an improper motive. See id. Omnicare has alleged that UnitedHealth and PacifiCare maintained a conscious commitment to a price-fixing scheme. (Am.Compl.¶ 72.) As intent and motive may be generally averred in a pleading, see Fed.R.Civ.P. 9(b), this is a sufficient allegation of improper motive.
The third factor is the type of injury and whether it was one Congress sought to redress.
Sumitomo,
The fifth factor is whether the damages are likely to be speculative.
Sumitomo,
Finally, the sixth factor is the risk of duplicate recovery or complex damage apportionment. Id. Defendants have not suggested that allowing Omnicare to sue now, rather than waiting for a class of potential consumer plaintiffs, will create such problems.
Thus, all six factors either favor Omni-care’s role as plaintiff, or are neutral with respect to whether Omnicare or Defendants’ consumer clients would be better plaintiffs. As both the Illinois Brick direct-purchaser rule and the AGC proximate cause rule have been satisfied, this court finds that Omnicare is a proper plaintiff in this antitrust action. Further, *1044 as the remaining elements of a Sherman Act section 1 claim have also been met, Count I of Omnicare’s Amended Complaint survives Defendants’ motion to dismiss.
B. Count II: The Kentucky Consumer Protection Act
Although Defendants state in their Memorandum in Support of Defendant’s Motion to Dismiss that they are seeking to dismiss Count II (Defs.’ Mem. 1), which is a claim under the Kentucky Consumer Protection Act, Ky.Rev.Stat. Ann. § 367.175, they offer no argument addressed specifically to that claim, in either their opening or reply memoranda. In fact, at no point in this briefing has either party referred the court to any Kentucky legal authorities. Accordingly, this portion of the motion is denied.
See APS Sports Collectibles, Inc. v. Sports Time, Inc.,
CONCLUSION
For the foregoing reasons, Defendants’ motion to dismiss Counts I and II of Omni-care’s First Supplemental and Amended Complaint (73) is denied.
Notes
. Defendants have informed the court that PacifiCare has previously been captioned incorrectly as “PacifiCare Health Systems, Inc.,” when it is in fact an LLC. (Mot. to Dismiss 1.) Absent a stipulation correcting the record, the court will expect PacifiCare to move for a substitution.
. In this opinion, the First Supplemental and Amended Complaint will be cited as "Am. Compl.” Defendant's Motion to Dismiss Counts I and II of Plaintiff's First Supplemental and Amended Complaint will be cited as "Mot. to Dismiss.” Defendants' Memorandum in Support of Defendants' Motion to Dismiss will be cited as "Defs.' Mem.” Omni-care’s Memorandum of Law in Opposition to Defendants’ Motion to Dismiss Plaintiff's "Antitrust Claims” will be cited as "PL's Mem.” Finally, Defendants' Reply Brief in Support of Defendants' Motion to Dismiss will be cited as "Defs.' Reply.”
. Although this fact was not alleged in the complaint, the court notes that UnitedHealth, as of June 2006, was the largest of all the PDPs, thanks in part to a plan endorsement by the AARP, a powerful seniors lobbying group. Amy Merrick, Getting an A’ in Part D — While Others Complained, Walgreen Found Way to Profit From Drug Plan for Seniors, Wall St. J., June 21, 2006, at Bl.
. As to the fifth element, all that is needed to plead an effect on interstate commerce is a conclusory statement, because nowadays nearly all antitrust offenses will affect interstate commerce.
Hammes,
