MEMORANDUM AND ORDER
Re: Plaintiffs Motion to Dismiss
On December 6, 2006 Plaintiff Harry Oestreicher (“Oestreicher”) brought this action against defendant Alienware Corporation (“Alienware”) in San Francisco County Superior Court. Oestreicher alleges that Alienware concealed material information regarding a design defect when selling certain computers that Alien-ware knew to be defective. On January 25, 2007 Alienware removed the action to this court. On January 7, 2008 Oestreicher filed his Second Amended (“SAC”) which Alienware now moves to dismiss. Having considered the parties’ arguments and for the reasons stated below, the court rules as follows.
BACKGROUND 1
Oestreicher purchased a notebook computer from Alienware, via Alienware’ web
Oestreicher claims his computer overheated. He asked Alienware to repair his computer and they offered to assist him over the phone for $39 per call. He declined. Id. In March 2006 he asked Alien-ware to repair his computer for free and they declined. Id., ¶ 34. Oestreicher then requested to purchase parts for his machine and was informed that Alienware did not allow outside parties to purchase parts for Alienware’s computers. Id., ¶ 35.
Oestreicher alleges that Alienware concealed material information in its sale of certain computers which Alienware knew to be defective. Specifically, Oestreicher claims Alienware knew of two design defects — an inadequate heat management system, including the copper heat distribution rods, metal heat distribution fins and fans, and improper placement of the air intake vent — that caused its computers to overheat. Id., ¶ 6. Oestreicher claims the placement of the vent on the bottom of the computer caused it to be blocked when the machine rested on a surface and that the internal metal fins collect lint and debris over time, which block airflow and lead to inadequate heat dissipation. Id., ¶ 43.
Oestreicher claims Alienware knew, or was reckless in not knowing, about this alleged design defect. Id., ¶ 51. Furthermore, Oestreicher alleges that Alienware was made aware of the defects through consumer complaints and postings on the internet. Id., ¶¶ 52, 60. Nevertheless, Oestreicher claims, Alienware failed to inform potential consumers of the problem.
To this end, Oestreicher asserts five causes of action: (1) violation of the California Consumers Legal Remedies Act (“CLRA”), California Civil Code sections 1750 et seq.; (2) unfair, deceptive and unlawful business practices in violation of California’s Unfair Competition Law (“UCL”), Business and Professions Code sections 17200 et seq.; (3) untrue and misleading advertising in violation of the False Advertising Law (“FAL”), California Business and Profession Code sections 17500 et seq.; (4) fraudulent concealment/non-disclosure; and (5) unjust enrichment. Oestreicher filed this action on behalf of himself and all other similarly situated residents of California who purchased Alienware notebook computers m5500, m5550, m5700, m7700, and/or all other comparably-designed Area-51 laptops. SAC, ¶ 2. Alienware now moves to dismiss the SAC for failure to state a claim and for lack of specificity.
LEGAL STANDARD
I. Rule 12(b)
A motion to dismiss under Federal Rule of Civil Procedure 12(b) (6) “tests the legal sufficiency of a claim.”
Navarro v. Block,
A motion to dismiss should be granted if plaintiff fails to proffer “enough facts to state a claim to relief that is plausible on its face.”
Bell Atl. Corp. v. Twombly,
— U.S. -,
II. Fraud-based claims
A plaintiff alleging fraud must satisfy a heightened pleading standard that requires circumstances constituting fraud be pled with particularity. Fed. R.Civ.P. 9(b). Specifically, “[t]he pleadings must state precisely the time, place, and nature of the misleading statements, misrepresentations, and specific acts of fraud.”
Kaplan v. Rose,
It is well established that Rule 9(b)’s requirement that allegations of fraud be pled with particularity applies to state-law causes of action before a federal court: “ ‘[Wjhile a federal court will examine state law to determine whether the elements of fraud have been pled sufficiently to state a cause of action, the Rule 9(b) requirement that the
circumstances
of the fraud must be stated with particularity is a federally imposed rule.’ ”
Vess,
Finally, a plaintiff seeking to state a claim for fraud must also plead knowledge of falsity, or scienter.
See GlenFed,
This heightened pleading standards applies to allegations of fraud and allegations that sound in fraud, including false misrepresentations.
Vess,
1. CLRA
Oestreicher’s claims concern the purported design defect in the heat management system and Alienware’s failure to disclose the same. He alleges that Alien-ware violated three provisions of the CLRA by: 1) falsely representing that goods have uses or characteristics they do not actually have, Cal. Civ.Code § 1770(a)(5); 2) falsely representing that goods are of a particular standard or quality when they are of another, id., § 1770(a)(7); and 3) advertising goods with the intent not to sell them as advertised, id., § 1770(a)(9).
The pleading standard, under California law, for CLRA claims based upon nondisclosure is set forth in
Daugherty v. Am. Honda Motor Co., Inc.,
Daugherty
has been followed by other courts in this and adjoining districts.
See Hoey v. Sony,
In
Hoey,
plaintiffs sought to bring a class action against Sony alleging Sony violated the CLRA by failing to disclose soldering defects that manifested after the expiration of the plaintiffs’ warranties in two series of notebook computers. Citing
Daugherty,
the court dismissed plaintiffs’ claims, refusing to allow the plaintiffs “to bootstrap Sony’s express warranty into a representation that the VAIO notebooks are defect-free, such that a failure to disclose the alleged soldering defect would constitute concealment.”
Here, since any defects in question manifested themselves after expiration of the warranty period, plaintiffs CLRA claim must be barred under Daugherty, Bardin, Hoey, and Long. 4 Plaintiffs attempts to distinguish these cases is unpersuasive. 5
Plaintiff attempts to bootstrap his CLRA claim to a common law fraud claim. Since fraud claims impugn a defendant’s conduct, he claims
Daugherty
is inapplicable. While it may be correct that the CLRA is not limited to providing redress for undisclosed safety defects, it does not codify all instances of common law fraud. Plaintiff relies upon
Khan v. Shiley, Inc.,
There are, however, other courts that have found a failure of any obligation to disclose — independent of safety considerations — to create a cause of action under the CLRA. Consequently, plaintiff urges the court to follow
Falk,
(1) when the defendant is in a fiduciary relationship with the plaintiff; (2) whenthe defendant had exclusive knowledge of material facts not known to the plaintiff; (3) when the defendant actively conceals a material fact from the plaintiff; and (4) when the defendant makes partial representations but also suppresses some material fact.
Id.
at 1095 (quoting
LiMandri v. Judkins,
In order for non-disclosed information to be material, a plaintiff must show that ‘had the omitted information been disclosed, one would have been aware of it and behaved differently.’ Mirkin v. Wasserman,5 Cal.4th 1082 , 1093,23 Cal.Rptr.2d 101 ,858 P.2d 568 (1993). Materiality, for CLRA claims, is judged by the effect on a ‘reasonable consumer.’ Consumer Advocates v. EchoStar Satellite Corp.,113 Cal.App.4th 1351 , 1360,8 Cal.Rptr.3d 22 (2003).
Falk dealt with a defective speedometer. There “[pjlaintiffs claim[ed] that, had they known of the alleged defect in certain GM speedometers, they would have considered not purchasing the trucks or demanding a lower price.” Id. The same is the case here because Oestreicher claims that had he known of the defect, he would not have purchased the computer or would have demanded a lower price. However, the Falk court stated:
Common experience supports plaintiffs’ claim that a potential car buyer would view as material a defective speedometer. That a speedometer is prone to fail and to read a different speed than the vehicle’s actual speed, even a difference of ten miles per hour, would be material to the reasonable consumer, driver and passenger. Such a faulty speedometer easily would lead to traveling at unsafe speeds and moving-violation penalties.
Id. at 1096. Thus, the safety consideration was integral to the court’s finding that the non-disclosed information was material. There is no such showing here.
The other cases plaintiff relies upon that find a broad duty to disclose are factually dissimilar.
Lovejoy v. AT & T Corp.,
Rush, et al. v. Whirlpool Corp.,
2008 U.S. Dist. Lexis 17120,
Finally, in light of courts of appeal and federal decisions that are on point, this court does not place any weight upon Richina v. Maytag Corp., Case No. CV-025202 (San Joaquin County, June 15, 2007) (denial of summary adjudication) (safety related issue not necessary for CLRA liability).
Plaintiff claims that holding a higher standard for CLRA claims would violate the rule governing its construction, namely that the CLRA “shall be liberally construed and applied to promote its underlying purposes, which are to protect consumers against unfair and deceptive business practices and to provide efficient and economical procedures to secure such protection.” Cal. Civ.Code § 1760. Though this may at first blush be appealing, there are strong policy reasons that militate against a broad duty to disclose in this particular situation.
A contrary holding would eliminate term limits on warranties, effectively making them perpetual or at least for the “useful life” of the product.
See Falk,
[V]irtually all product failures discovered in automobiles after expiration of the warranty can be attributed to a ‘latent defect’ that existed at the time of sale or during the term of the warranty. All parts will wear out sooner or later and thus have a limited effective life. Manufacturers always have knowledge regarding the effective life of particular parts and the likelihood of their failing within a particular period of time. Such knowledge is easily demonstrated by the fact that manufacturers must predict rates of failure of particular parts in order to price warranties and thus can always be said to ‘know’ that many parts will fail after the warranty period has expired. A rule that would make failure of a part actionable based on such ‘knowledge’ would render meaningless time/mileage limitations in warranty coverage.
Abraham v. Volkswagen of America, Inc.,
Opening the door to plaintiffs’ new theory of liability would change the landscape of warranty and product liability law in California. Failure of a product to last forever would become a ‘defect,’ a manufacturer would no longer be able to issue limited warranties, and product defect litigation would become as widespread as manufacturing itself.
In sum, although there is a split among courts, the cases weigh heavily toward
Daugherty
and the circumstances of this case are factually closer to the
Daugherty
line of cases, than to
Falk
and other cases that find a broader duty to disclose. Fur
II. Derivative UCL Claim
Defendant contends that under Daugherty, plaintiffs UCL and FAL claims are also barred. Specifically, the UCL claims are barred because the Daugherty court held:
We cannot agree that a failure to disclose a fact one has no affirmative duty to disclose is likely to deceive anyone within the meaning of the UCL.... [I]n order to be deceived, members of the public must have had an expectation or an assumption about the matter in question .... The only expectation buyers could have had about the [defective] engine was that it would function properly for the length of Honda’s express warranty, and it did. Honda did nothing that was likely to deceive the general public by failing to disclose that [the] engine might, in the fullness of time, eventually dislodge the front balancer shaft oil seal and cause an oil leak.
III. Standalone UCL/FAL Claim
Plaintiff claims to have pled partial representations likely to mislead the public.- “Generalized, vague, and unspecified assertions constitute ‘mere puf-fery’ upon which a reasonable consumer could not rely, and hence are not actionable.”
Anunziato v. eMachines, Inc.,
The Area-51m is a powerful machine which requires powerful cooling. All Area-51m systems come with a custom made heat sink specifically designed for high speed processors. Sticking with Alienware® tradition, each unit is packed full of fans and exhaust units to ensure optimum performance.
See id. Even if the foregoing statement was not puffery, there is no misstatement of fact. The court need not deal individually with each alleged misrepresentation made in the complaint since they are all non-actionable puffery. In sum, defendant’s motion to dismiss this cause of action is GRANTED.
IV. Fraudulent Concealment
Under California law:
[T]he elements of an action for fraud and deceit based on concealment are: (1) the defendant must have concealed or suppressed a material fact, (2) the defendant must have been under a duty to disclose the fact to the plaintiff, (3) the defendant must have intentionally concealed or suppressed the fact with the intent to defraud the plaintiff, (4) the plaintiff must have been unaware of the fact and would not have acted as he did if he had known of the concealed or suppressed fact, and (5) as a result of the concealment or suppression of the fact, the plaintiff must have sustained damage.
Hahn v. Mirda,
Rule 9(b) applies to this claim of fraud. In the complaint at issue here, plaintiff alleges that Alienware concealed a material fact, namely, the design defect. Second, plaintiff contends Alienware had a duty to disclose information regarding this material issue because it had: 1) exclusive knowledge as the manufacturer; 2) actively concealed the defect by failing to disclose; and 3) made partial disclosures in the form of statements about the computers. 8 Third, plaintiff asserts that Alienware intended to defraud in order to increase its own profits. Fourth, plaintiff alleges reliance by stating that he would not have bought the computer or would have demanded a lower price had he known of the alleged latent defect. Finally, plaintiff alleges he has suffered harm, namely, a non-operable computer, as a result of the misconduct. SAC, ¶¶ 62-63.
The above allegations do not specify any factual basis for them.
9
Indeed, allegations of this nature with respect to all prongs above could be made about any alleged design defect in any manufactured product. The heightened pleading requirements of Rule 9(b) were designed to avoid exactly this situation. Due to a lack of facts substantiating the fraud, plaintiffs fraudulent concealment claim is DISMISSED with prejudice. Consequently, plaintiffs UCL claim based on the fraudu
V. Unjust Enrichment
Defendant claims that because a cause of action for unjust enrichment is, by definition, a quasi-contractual remedy, the presence of a contract between the parties necessarily precludes this cause of action.
See Paracor Fin., Inc. v. Gen. Elec. Cap. Corp.,
CONCLUSION
For the foregoing reasons, Alienware’s motion to dismiss is GRANTED.
IT IS SO ORDERED.
Notes
. Unless otherwise indicated, all facts are taken from the SAC. See Docket No. 114. Additional background facts are available in the court's August 10, 2007 order denying defendant’s motion to stay the proceedings and compel arbitration. See Docket No. 60.
. The fact that some of the cars in Daugherty failed after 57,000 miles when a 36,000 mile warranty was in place is indistinguishable from the case at bar, where a computer failed after six months when a three-month warranty was in place.
. The court is aware that a motion for reconsideration has been made and briefed in Hoey, but that court has not yet ruled.
. This line of cases was also followed in the recently decided
Buller v. Sutter Health,
. Plaintiff claims that the
Daugherty
and
Bar-din
plaintiffs failed to plead an expected useful life other than the warranty period, leaving the courts there little choice but to limit the expected useful life to the warranty term. However, plaintiff could not possibly be arguing that the useful life of a car is 36,000 miles or three years, whichever comes first.
See Daugherty,
.It is worth noting that the products in question in Khan, mechanical heart valves, fall squarely within the after-decided Daugherty safety exception.
. Statements not relating to the machine bought by plaintiff could not possibly have
Considering the amount of performance the Area-51 m9750 pumps out, a light chassis that can manage thermals efficiently and has plenty of strength to protect everything inside is essential. Steel or plastic simply won't cut it. That’s why the Area-51 m9750 features magnesium alloy, which is 75% lighter than steel and provides better rigidity than plastic to deliver the optimum solution.
. For the purpose of this analysis, the court assumes that the materiality prong is met and an action for fraudulent concealment may lie in the absence of a safety issue.
. Random anecdotal examples of disgruntled customers posting their views on websites at an unknown time is not enough to impute knowledge upon defendants. There are no allegations that Alienware knew of the customer complaints at the time plaintiff bought his computer.
. In light of the court’s holding, it does not reach whether plaintiff has standing to bring claims on behalf of consumers would bought Alienware laptops with a different model number than the one plaintiff bought.
