OPINION AND ORDER
This action involves claims by customers of defendant Salomon Smith Barney (“Sa-lomon”) that Salomon breached its fiduciary and contractual duties to those customers and violated the Investment Advisors Act of 1940 (“IAA”). Plaintiffs are a proposed class of investors who held Guided Portfolio Management (“GPM”) accounts at Salomon, which offered individualized investment management services based on the recommendations of Salomon research analysts, recommendations that plaintiffs allege were tainted by conflicts of interest that were undisclosed to Salomon’s GPM customers. Salomon moves to dismiss the complaint in its entirety, arguing that (i) plaintiffs’ state law claims are preempted by the Securities Litigation Uniform Standards Act (“SLUSA”), (ii) plaintiffs’ IAA claims must be dismissed because the named plaintiff has no remedy under IAA and the IAA claims are time-barred, and (iii) the complaint fails to plead fraud with particularity as required by Federal Rule of Civil Procedure 9(b). For the reasons that follow, the motion will be denied.
BACKGROUND
Defendant Salomon is a financial services firm that offers a range of products and services to both individual and corporate clients, including investment banking, research and analysis, and individual investment accounts. One of the products offered by Salomon was a custodial account service called Guided Portfolio Management (“GPM”), in which individual investors hired Salomon to act as investment adviser with full discretion to make all investment decisions for the account. (ComplY 8.) The GPM account agreement specifically provided that the Guided Portfolio Manager would be responsible for. making investment management decisions, “within guidelines set forth by.[the Portfolio Management Group] and based upon the recommendations of the Research Department of Salomon Smith Barney.” (Id. ¶ 9.) Salomon’s advertising and. public statements regarding the GPM program emphasized that the key benefit offered to GPM investors was individual portfolio management guided by the experience and “breadth and depth” of Salomon’s research department. (Id. ¶ 12.) In exchange for these services and benefits, GPM clients paid Salomon an annual fee based on the market value of account assets — ranging from 2.5% on the first $500,000 in assets, to 1.4% on assets worth more than $2 million. (Id. ¶ 8.)
Plaintiffs allege that while Salomon was trumpeting the value of its research department and collecting fees from GPM account-holders, Salomon and its executives and officers privately believed those research services and recommendations to be “worthless” and “ridiculous,” and expressed a growing concern over the “objectivity” and “integrity” of Salomon’s research analysts. (Id. ¶ 19.) Plaintiffs allege that Salomon’s own policies and practices were the cause of the problems *385 with Salomon’s research department— that, rather than providing independent and objective coverage of corporations and their securities, Salomon’s research analysts were instructed on how to create reports that would assist the investment banking division in securing lucrative business from corporate issuers (id. ¶ 24), and were compensated according to how much Salomon earned in investment banking fees from corporations in the analyst’s coverage sector (id. ¶ 26). Neither the opinions of Salomon executives about the allegedly conflicted research department, nor the policies that created and encouraged the conflict, were disclosed to GPM account-holders.
Plaintiff Norman opened a GPM account at Salomon on November 16, 1999, and maintained the account until May 15, 2002. (Comply 6.) He seeks to represent a class of individuals who held GPM accounts during the period January 3, 1998, through August 15, 2002. (Comply 41.) Norman filed the Complaint in this action on January 2, 2003, alleging that Salomon breached its contractual and fiduciary duties to plaintiff and to the class of similarly situated investors by managing their GPM accounts based on recommendations it knew to be conflicted and unreliable, and placing the profits of the firm above the best interests of its GPM clients. The Complaint further alleges that Salomon’s management of the GPM accounts was in violation of the Investment Advisers Act of 1940. The Complaint seeks to recover the fees paid for GPM services and the losses incurred as a result of Salomon’s alleged misconduct. This action was originally filed in the United States District Court for the District of Columbia, and was transferred to this Court by consent in June 2003. Salomon now moves to dismiss the Complaint in its entirety for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6) and failure to plead fraud with particularity as required by Federal Rule of Civil Procedure 9(b).
DISCUSSION
I. Standard on a Motion to Dismiss
On a motion to dismiss pursuant to Federal Rule of Civil Procedure 12(b)(6), the Court accepts “as true the facts alleged in the complaint” and draws all reasonable inferences in favor of the plaintiff.
Jackson Nat'l Life Ins. Co. v. Merrill Lynch & Co.,
II. SLUSA Pre-emption
Salomon argues that the plaintiffs common law breach of fiduciary duty and breach of contract claims are pre-empted by the Securities Litigation Uniform Standards Act (“SLUSA”), 15 U.S.C. § 77p, and must be dismissed. SLUSA was enacted by Congress in 1998 to address the problem of securities litigation shifting to state courts to avoid the strictures of the Private Securities Litigation Reform Act of 1995. The SLUSA solution was “to make Federal court the exclusive venue for most securities fraud class action litigation involving nationally traded securities.” Joint Explanatory Statement of the Com *386 mittee of Conference, H.R. Conf. Rep. 105-803 (1998). SLUSA accomplishes this goal by providing that “[n]o covered class action based upon the statutory or common law of any State or subdivision thereof may be maintained in any State or Federal court by any private party alleging ... a misrepresentation or omission of a material fact in connection with the purchase or sale of a covered security.” 15 U.S.C. § 78bb(f)(l)(A).
The parties do not dispute that the present action is a “covered class action” and that the breach of contract and breach of fiduciary duty claims are based on state common law. As to the remaining factors, Salomon argues that the heart of the Complaint involves allegations that the Salo-mon research reports contained material misrepresentations or omissions regarding the value of securities, and that the purchase and sale of securities in the GPM accounts was based on these alleged misrepresentations and omissions. (D.Mem.7-9.) In support of its claim that these allegations bring the present action within SLUSA’s pre-emption provisions, Salomon cites to a litany of cases holding that actions against broker-dealers for the misrepresentations and omissions in their research analyst reports are covered by SLUSA. (D. Mem. 6 n. 4). However, all of those cases involve actions brought by purchasers or sellers of securities, alleging either that their decisions to purchase or sell were made in direct reliance on false or misleading analyst reports, or that the false or misleading analyst reports perpetrated a “fraud on the market” that caused the plaintiffs’ losses from the purchase or sale of securities, even though some of the plaintiffs styled their claims as a common law breach of fiduciary duty.
See, e.g., Politzer v. Salomon Smith Barney, Inc.,
03 CV 1187(JFW), slip op. (C.D. Cal. June 16, 2003);
Dacey v. Morgan Stanley Dean Witter & Co.,
First, the Complaint simply contains no allegation of fraud, misrepresentation or omission “in connection with” the purchase or sale of securities. The claims at issue are for breach of contract and breach of fiduciary duty, neither of which has fraud or misrepresentation as an element. Breach of contract claims under New York law require that plaintiff show: (1) a valid contract; (2) plaintiffs performance; (3) defendant’s failure to perform; and (4) damages resulting from the breach.
See, e.g., Furia v. Furia,
Here, the gravamen of the Complaint is plainly a straightforward breach claim: plaintiffs purchased a service (portfolio management) pursuant to a contract, paid the fees for that service under the contract, and now allege that they did not receive the full range of services paid for, and suffered damages as a result. Plaintiffs further allege that, in the course of providing some of the contracted-for services, defendant breached its fiduciary duty to plaintiffs to act in their best interests and not engage in activities that would place its interests in conflict with theirs. Regardless of the factual merits of these claims, they are not securities fraud claims, nor claims that depend on establishing material misrepresentations or omissions in connection with the purchase or sale of securities, within the meaning of SLUSA.
See Magyery v. Transamerica Financial Advisors, Inc.,
03 Civ. 0777(AS),
Second, unlike the plaintiffs in the cases cited by Salomon, plaintiffs here did not purchase or sell any securities to or from Salomon, or in the market generally. It is undisputed that the GPM accounts were discretionary custodial accounts and all decisions about the purchase and sale of securities for those accounts were made by employees of Salomon. Moreover, to the extent the factual recitation in the Complaint may be read to suggest that Salo-mon analysts may have made material misstatements or omissions in their analysis of securities, plaintiffs do not claim that they ever saw these reports, relied on them in any way, or made any investment decisions based on their specific recommendations or on the effects those recommendations may have had on the stock market in general. Plaintiffs’ claim is simply that Salomon said it would do something in exchange for plaintiffs’ fees, and then didn’t do what it had promised. The fact that the actions underlying the alleged breach could also form the factual predicate for a securities fraud action by different plaintiffs cannot magically transform every dispute between broker-dealers and their customers into a federal securities claim — the mere “involvement of securities [does] not implicate the anti-fraud provi *388 sions of the securities laws.” Spielman, 2001WL 1182927 at *3.
Finally, plaintiffs’ claims that Salomon did not provide the quality of investment advice it had promised does not depend in any way on establishing that Salomon’s research reports contained misrepresentations actionable under the securities laws. If Salomon provided its clients’ portfolio managers with shoddy, useless research produced by conflicted analysts, this may well have violated its contractual promises or fiduciary duties to those clients, even if the analysts’ reported their honest opinions, and were thus not subject to suit under the federal securities laws.
See Virginia Bankshares, Inc. v. Sandberg,
III. Investment Advisers Act Claims
A. Remedies Under the IAA
Plaintiffs also assert claims under the Investment Advisers Act of 1940 (“IAA”), which provides that any investment adviser contracts whose formation or performance would violate the provisions of the IAA “shall be void.” 15 U.S.C. § 80b-15. Courts have interpreted this provision to provide plaintiffs the right to any and all remedies that are “the customary legal incidents of voidness,” including restitution.
Transamerica Mortgage Advisors, Inc. v. Lewis,
Salomon cites to numerous cases in an unsuccessful effort to support its position that an investor who terminates a contract covered by the statute forfeits his right to restitution under that contract. (D. Mem. 10-11, 10 n. 7.) These cases actually stand for a simple proposition: that the remedies under the IAA are only available where an investor brings suit on the investment adviser’s allegedly improper conduct (or vice versa) pursuant to a contract for services, and seeks a remedy consistent with a determination that the contract is void. Thus there is no continuing remedy for conduct that occurs after the contract is terminated or fully performed,
see Frank Russell Co. v. Wellington Mgmt. Co.,
Norman’s termination of his GPM contract in order to mitigate his losses, as he is required by law to do,
Cary Oil Co. v. MG Refining & Marketing,
However, the Court need not entertain the complex statutory-purpose and equity analysis put forth by plaintiffs (P. Mem.15-16), as the correct result here is suggested by the well-established principles of contract law and the “customary legal incidents of [contractual] voidness,” which the Supreme Court has declared to be the source of private rights under the IAA.
Transamerica,
B. Statute of Limitations under the IAA
Salomon also argues that plaintiffs’ IAA claim should be dismissed because it is time-barred, citing to a large number of news articles concerning analyst, conflicts and compensation schemes that Salomon contends should have put plaintiffs on “inquiry notice” of their claims long before January 2001.
2
Where a defendant seeks to have claims dismissed at the pleading stage on a statute of limitations ground, the defendant bears the burden of establishing that the limitations period has run,
In re Integrated Resources Real Estate Ltd. P’ships Sec. Litig., 815
F.Supp. 620, 638 (S.D.N.Y.1993), and the Court’s task in ruling on such a motion is “merely to assess the legal feasibility of the complaint, not to assay the weight of the evidence which might be offered in support thereof.”
Cooper v. Parsky,
In evaluating the statute of limitations on IAA claims, courts have employed the same “inquiry notice” standard that governs limitations periods on other securities law claims.
Capital District Physician’s Health Plan v. O’Higgins,
While Salomon’s evidence regarding media coverage of analyst conflicts raises some questions as to whether plaintiffs had inquiry notice of the relevant facts prior to January 2001, resolution of this issue on a motion to dismiss is “often inappropriate,”
LC Capital Partners LP v. Frontier Ins. Group, Inc.,
As noted extensively above, this action is not a securities fraud case, much less a “fraud on the market” case where
*391
investors argue that the defendant’s contribution to the total mix of information on a particular security was the cause of their losses. This proposed class of plaintiffs were consumers of a comprehensive portfolio management product offered by Salo-mon, in which Salomon made all investing decisions and plaintiffs paid substantial fees in order to be wholly relieved of the burden of managing their investments, monitoring financial information, and filtering the vast array of investment news available in an ever-expanding media universe. It is far from clear that such plaintiffs should appropriately be charged with knowledge of the news articles cited by Salomon. Moreover, the cited articles do not clearly provide the “storm warnings” of the alleged scheme
at Salomon
that are required to trigger a duty of inquiry under the law of this Circuit.
See, e.g., Levitt v. Bear, Stearns & Co.,
IV. Pleading Standards under Rule 9(b)
Finally, Salomon moves to dismiss all of the claims, and the IAA claims in particular, on the ground that plaintiffs have failed to satisfy the heightened pleading standards for fraud under Federal Rule of Civil Procedure 9(b). First, as discussed above, plaintiffs’ state law claims do not sound in fraud and thus they are not required to satisfy the strictures of Rule 9(b) or the PSLRA. Likewise, the gravamen of plaintiffs’ IAA claim does not rest in fraud, but rather in breaches, through omission, of the broad regime of fiduciary duty between investment advis-ors and their clients created by the IAA. Although Salomon cites to a handful of cases in which courts have required IAA claims to be pled with particularity under 9(b) (D.Mem.24-25), those cases were all rooted in allegations of fraud, as chiefly evidenced by the coupling of IAA claims in those cases with fraud claims under section 10(b) of the Securities Exchange Act and Rule 10b-5 promulgated thereunder.
See, e.g., Nairobi Holdings Ltd. v. Brown Bros. Harriman Co.,
02 Civ. 1230(LMM),
The IAA does prohibit fraud and deceit in investment adviser dealings with client, but it is not simply an anti-fraud measure like section 10(b). Unlike claims brought under that section, claims of IAA violations do not require proof of intent or scienter. The IAA’s purpose is much broader, reflecting a “congressional intent to eliminate, or at least to expose, all conflicts of interest which might incline an investment adviser — consciously or subconsciously — to render advice which was not disinterest
*392
ed.”
SEC v. Capital Gains Research Bureau, Inc.,
Finally, although the Court need not reach this point, the Complaint in any event appears to satisfy the pleading standards of Rule 9(b). Salomon expounds at length upon the lack of specificity regarding which statements in which analyst reports were false or misleading. However, this tack is merely another aspect of Salo-mon’s efforts to recast this action as a securities fraud case. Unlike the many other complaints pending against Salomon in this Court, the present Complaint does not allege that Salomon defrauded plaintiffs by making false statements about the values of specific stocks and thereby inducing plaintiffs to purchase overvalued securities. To the extent that the Complaint rests on allegations of misrepresentations or omissions, they are misrepresentations or omissions about the GPM program itself, and about the services provided to accountholders in exchange for their fees. 4 The Complaint offers considerable specificity about what plaintiffs were promised in entrusting their money to Salomon, what Salomon employees have said those clients received, and what practices at Salomon allegedly produced this result, (p.g., Compl. ¶¶ 1-3, 9, 12, 14, 19, 24, 26, 35, 38.) Thus, the specificity that Salomon seeks, regarding particular deficiencies in specific research reports, is largely irrelevant, and the lack thereof would not require dismissing the Complaint, even if it were subject to the heightened pleading standards of Rule 9(b).
CONCLUSION
For all of the foregoing reasons, Salo-mon’s motion to dismiss is denied. The parties are directed to appear before the Court for a status conference on June 25, 2004, at 2:30 p.m.
SO ORDERED.
Notes
. Indeed, if Norman had acted in such a way, presumably Salomon would now be arguing that he had forfeited his right to have the contract declared void by affirming the contract through continued performance after being on notice of the violative conduct, and thus was entitled to no remedy under the IAA.
. The parties agree that the IAA claims here are governed by the two-year/five-year statute of limitations incorporated into the Sarbanes-Oxley Act of 2002, Pub.L. No. 10-204 (codified at 28 U.S.C. § 1658).
. Of course, Salomon need not show that plaintiffs were aware that Salomon's alleged conduct was illegal, only that they were on inquiry notice about the specific facts that form the predicate for their claim. The only undisputed "inquiry notice” event is the September 2002 public announcement of the NASD and New York Attorney General’s investigations into Salomon's research practices, well within the two-year discovery period.
. Indeed, plaintiff never saw any Salomon analyst report, and does not claim to have been misled by them, as he personally made no investment decisions whatsoever. Those decisions were made by Salomon on his behalf. Nor does plaintiff contend that Salo-mon itself was misled by the analyst reports; on the contrary, he alleges that Salomon knew its research was "worthless” and failed to disclose that to its clients.
