Opinion by
On June 2, 1939, Upper Moreland Township (Township), Montgomery County, adopted a zoning ordinance which was later amended, revised and reenacted in 1955 and 1960. On September 8, 1959, the Township adopted an ordinance (No. 394) known as the “Sign Regulations” Ordinance 1 (Sign Ordinance). This Sign Ordinance regulates signs, billboards, marquees and street clocks and makes it unlawful “to erect, repair, alter, relocate or maintain” any “sign or other advertising structure”, as defined in the ordinance, anywhere in the Township, without first securing an “erection permit” and paying a stipulated fee. Exempt from this ordinance are “on-site” real estate signs, professional name plates of a certain size, public, charitable or religious institutions’ “on-site” bulletin boards of a limited size, temporary construction signs of a limited size, occupational signs, memorial signs or tablets, traffic and municipal signs.
Prior to November 13, 1962, §3(b) of the Sign Ordinance read as follows: “Signs or any other advertis
Norate Corporation, Inc. (Norate), owns premises on North Easton Road upon which it operates a motel called “Fiesta Motor Inn”. After passage of the amendment to §3(b), Norate applied thereunder for a special exception to install two metal signs, — 10' high, 24' wide and illuminated by floodlights — , advertising the motel. One sign was to be installed on the property of one Piunti, facing the Pennsylvania Turnpike (Turnpike), — five-eighths of a mile from the point at which the Turnpike intersects Easton Road — and the other sign was to be installed on the property of one Goodman, facing the Turnpike, — at the point where the Turnpike intersects Easton Road.
After a public hearing, the zoning board of adjustment (Board), denied a special exception on two grounds: (a) that the proposed use would adversely affect the health, safety, morals or general welfare of the community and (b) that the amendment to §3(b) (Ordinance No. 492) was invalid because it was “unreasonably discriminatory” and bore no reasonable relationship to the health, safety, morals or general welfare of the community. An appeal was taken to the Court of Common Pleas of Montgomery County. Hankin Realty Corp., a motel operator in competition with Norate, and the Sycamore Civic Association,
Norate has three contentions: (1) neither Sycamore, Hankin, the Board nor the Township has any standing in this proceeding; (2) that the amendment of §3(b) of the Sign Ordinance is valid; (3), that, even if the amendment to §3(b) is invalid, the Sign Ordinance itself is invalid as an improper exercise of the police power of the Township.
As to Norate’s initial contention, it is clear that the Board has no standing:
Lansdowne Borough Board of Adjustment’s Appeal,
The court below held invalid the amendment to §3(b) because of lack of uniformity in its operation. The court said: “Ordinance 492 authorizes an exception to its sign regulation, which exception is restricted to advertising by motels in the ‘industrial area along the Pennsylvania Turnpike.’ Thus, (1) businesses other than motels, and (2) the owners of all other industrially zoned property in the township are discriminated against. ‘Zoning ordinances must be uniform throughout the district. This is of great importance as it affects not only the reasonableness but the validity of the ordinance.’
“ ‘There can be no discrimination against those of the same class, and if they are intended as regulations they must apply to all of a class.’ Coane v. City of Philadelphia, 16 D. & C. 159, 160 (1931).”
Moreover, Ordinance No. 492 is invalid for another reason, i.e., the absence of any standard or standards to be applied by the Board in the granting or refusal of a special exception under the ordinance.
As this Court pointed out in
Archbishop O’Hara’s Appeal,
supra (
Norate argues that the standards to guide the Board are to be found in the zoning ordinance originally adopted in 1939 and points out the similarity of the standards therein contained to those which we upheld in Archbishop O’Hara’s Appeal, supra. The inherent difficulty in Norate’s position in this respect is that the zoning ordinance and the Sign Ordinance are separate and distinct legislative enactments and the lack of standards in the latter cannot be sustained by reason of the presence of standards in the former. For these several reasons, Ordinance No. 492 is invalid.
Lastly, Norate argues that the Sign Ordinance (No. 394) is invalid in that it constitutes an improper exercise of the Township’s police power.
Ordinances dealing with the regulation of signs, billboards and other outdoor advertising media have been held, on many occasions, within the police power of a municipality. “Specifically, billboard ordinances and regulations, where reasonable, are justified under the police power for any or all of the following reasons: (1) billboards being temporary structures are liable to be blown down and thus injure pedestrians; (2) they gather refuse and paper which may tend to spread conflagrations; (3) they are used as dumping places for dirt, filth and refuse, and as public privies; (4) they serve as hiding places for criminals; and (5) they are put to use by disorderly persons for immoral purposes. Moreover, as is well known, billboards placed at certain locations, as at corners or curves, may obstruct the vision of drivers and thereby constitute a traffic menace, and the promotion of safe
In
Walnut & Quince Streets Corporation v. Mills,
In this area of the law certain principles appear settled: (a) a municipality has the power to regulate signs, billboards and other advertising media provided such regulation is not unreasonable, arbitrary or discriminatory and bears a reasonable relationship to the safety, morals, health or general welfare of the community :
Cusack Company v. Chicago,
Ordinance 394 — the Sign Ordinance — purports to ban and prohibit
all
“off-site” signs advertising
throughout the entire Township
without any regard to districts, size of signs or other considerations. In
Bryan v. City of Chester,
In our view, the instant ordinance does not attempt to regulate but to prohibit and the prohibition, without any regard for the districts set up under the zoning ordinance, extends throughout the township to all “off-site” sign advertising. Such ordinance is patently unreasonable and invalid. 12
The Sign Ordinance is invalid as an improper exercise of the Township’s police power. Section 3(b), as amended, is likewise invalid because of its discriminatory nature and lack of proper standards to guide the Board in the grant or refusal of special exceptions.
Order reversed.
Notes
Norate notes in its brief: “. . . the provisions of the Sign Ordinance were actually incorporated in the Zoning Ordinance, and were removed and placed in a separate Ordinance simply in the interest of clarity”. Section 1004 of the Zoning Ordinance provides: “Signs shall be permitted in accordance with the [Sign Ordinance], and Section 1113 of this Ordinance.” Section 1113 provides : “No more than one (1) sign shall be erected on any building except if any property fronts on more than one street, one sign may be erected facing each street frontage and further, one (1) additional sign may be erected on any property facing a parking lot situate on said property.”
It later developed that the members of this Association were not affected by the installation of the signs.
In view of the fact that the Township has standing, we need not determine whether either or both Hankin and/or the Associa
We take judicial notice of the ordinance of first class townships by virtue of the Act of April 8, 1941, P. L. 16, §1, 28 P.S. §301. See:
Thompson v. Philadelphia Transportation Co.,
That the presence of proper standards is most important in determining the propriety of the grant of special exceptions, see: 36 Temple L.Q, 298.
“On-site” as contrasted with “off-site” advertising media.
Cf:
Prospect Park Borough v. McClaskey,
Aesthetic reasons may not furnish the
sole
basis for regulation :
Liggett,
supra;
Murphy v. Town of Westport,
Decided prior to the time zoning was statutorily authorized.
As construed in
Liggett’s Petition,
supra,
In other jurisdictions courts have held ordinances such as the instant ordinance invalid:
Varney & Green v. Williams,
It is of interest that in
N. Y. State Thruway Authority v. Ashley Motor Court, Inc.,
12 App. Div. 2d 223,
