History
  • No items yet
midpage
New Jersey Coalition Against War in the Middle East v. J.M.B. Realty Corp.
650 A.2d 757
N.J.
1994
Check Treatment

*1 our invalida price). A condition of bring a lower probably would continue dur is that Consolidated contract tion of Consolidated’s services garbage-collection process provide ing rebidding Its present contract. Borough the terms of under paid per on a shall be past and future services compensation for diem, See L. contractual rate. with the basis accordance Pucillo, 602. 375 A.2d supra, 73 N.J. for new Borough shall advertise Mayor

The and Council Borough, in its sixty days. The to be received within bids statutory discretion, any up to the proposals for term may solicit Pucillo, 15(3); L. years. see N.J.S.A. maximum of five 40A:11— the new performance 375 A.2d 602. supra, 73 N.J. at has been award begin promptly after the contract should contract ed.

Judgment reversed. WILENTZ, and Justices Justice For reversal —Chief POLLOCK, O’HERN, HANDLER, CLIFFORD, GARIBALDI and STEIN —7.

Opposed —None.

650 A.2d 757 EAST, THE MIDDLE AGAINST WAR IN JERSEY COALITION NEW CLINE, ACKELSBERG, PLAINTIFFS- AND DAVID SYLVIA CROSS-RESPONDENTS, v. J.M.B. REALTY APPELLANTS AND CORPORATION, SQUARE, JOINT PRUTAUB RIVERSIDE D/B/A HILLS, VENTURE, AT DEFEN THE MALL SHORT D/B/A CROSS-APPELLANTS, AND AND DANTS-RESPONDENTS MALL, CENTER, INC., HILL CHERRY HILL CHERRY D/B/A MALL, INC., KRAVCO, PROPER HAMILTON EQUITY D/B/A MALL, CO., INC., MONMOUTH TIES & DEVELOPMENT D/B/A *2 INC., MALL, KRAVCO, ROCKAWAY QUAKERBRIDGE D/B/A ASSOCIATES, TOWNSQUARE, CENTER ROCKAWAY D/B/A CENTER, CENTER, INC., WOODBRIDGE WOODBRIDGE D/B/A MALL, VENTURE, MALL LIVINGSTON LIVINGSTON D/B/A INDUSTRIES, INC., THE AT HARTZ MOUNTAIN MALL D/B/A CREEK, MILL DEFENDANTS-RESPONDENTS. Argued 1994 Decided December 1994. March *5 Volonte, Parsonnet, Reitman on J. Frank Askin William Foundation, argued of the American Civil Liberties Union behalf (Mr. Askin, cross-respondents How- appellants for the cause Volonte, Moskowitz, attorneys). ard and Mr. Aviv, bar, Michigan argued the cause

Joseph a member Matthews, (Cuyler, Burk & respondents cross-appellants for Burk, Petrou, Aviv, L. and Bruce attorneys; Jo Ann Peter Mr. brief). bar, Michigan on the Segal, a member of the respondents argued the cause Nicholas deB. Katzenbach Woodbridge Center, Inc., Cherry Hill Mall and Cherry Hill d/b/a *6 (Riker, Scherer, Center, Inc., Danzig, Woodbridge Center d/b/a brief). Patterson, attorneys; Anne M. on the Hyland & Perretti respondents Rockaway argued the cause for Ronald E. Wiss Associates, Rockaway Townsquare Livingston Center d/b/a Samson, Venture, attorneys; Livingston (Wolff Mall Mall & d/b/a brief). Nachshen, on the Mr. Wiss and Sandra Kravco, respondents Brian McMahon the cause J. argued Mall, Kravco, Inc., Inc., Quakerbridge Mall Hamilton d/b/a d/b/a Vecchione, Deo, Dolan, attorneys). (Crummy, Griffinger & Del in Steinberg Mark A submitted a letter lieu of brief on behalf Inc., Co., Properties Development respondent Equity d/b/a Monmouth Mall. respon- L. on behalf of

Curtis Michael submitted letter brief Industries, Inc., The Mall at Mill dent Hartz Mountain d/b/a (Horowitz, Associates, attorneys). Rubino Creek & curiae, Bernard A Kuttner submitted a brief on behalf of amici America, AFL-CIO, Jersey United Farm Workers of and New Consumer Coalition. by opinion

The of the was delivered Court WILENTZ, C.J. question regional the defendant

The this case whether community shopping permit leafletting centers must on societal must, they subject hold that to reasonable conditions issues. We centers, ruling leafletting is limited to at such set them. Our applies right It is on our citizens’ and it nowhere else.1 based Const, art. embodied our State Constitution. N.J. ¶¶ I, 6,18. It the course we set in our decision State v. follows (1980). Schmid, 535, 423 A.2d 615 84 N.J. 780-781, 372-374, ruling explained at 1 Asnoted and 650 A.2d our infra applies applies regional1shopping centers. We do not decide if it to all to all

community centers. on In ruled that our State Constitution conferred Schmid we protected' our citizens an affirmative of free that was governmental restraint —the extent of First Amend from property protection private from the restraint of own ment —but protections constitutional ers as well. We noted that those state against unreasonably oppressive or con are “available restrictive part on entities that have otherwise assumed a duct obligation abridge not to the individual exercise of constitutional public property.” use of their Id. at such freedoms because of the 615. And we set forth the standard to determine 423 A.2d obligation. give to that constitutional what use will rise property, standard takes into account the normal use *7 it, public’s to and the extent and nature of the invitation use activity private in to purpose expressional of the relation both its standard determines wheth use. This “multi-faceted” subject permit, to private property “may required er owners be to restrictions, of the reasonable exercise individuals the suitable assembly.” speech of Id. at constitutional freedoms whether, say, they together, taken A .2d615. That is to determine public’s invita property, the normal uses of the the extent of the tion, property’s in purpose speech the of free relation to the property that on suitability speech for free on the use result a balance, limiting sufficiently compelling to warrant the is it; suitability compelling so as property right to exclude owner’s constitutionally required. to be Schmid, constitutional Applying we find the existence community regional and obligation allow free at these purpose Although the ultimate of these shopping centers clear. commercial, all-embracing, shopping their normal use is centers is limit, community image, serving as projecting a almost without communities, encompassing practically aspects all of a their own district, commu- including expressive uses and downtown business closely private property that more nity events. We know of no public’s invitation to use the public property. The resembles correspondingly property second factor of the standard —is —the broad, very scope suggested by the few restrictions its all-inclusive claimed, advertised, by defen- are but not on the invitation that just shop, ordinary citizen it is not an invitation dants. For the downtown, including doing very one would do but to do whatever anything. little of relationship the third factor of the standard —the be-

As for activity purposes expressional and the use of tween the exercised, speech sought plaintiffs to be leaf- property free —the properties. letting, wholly the use of these is consonant with Conversely, right sought no more discordant with defen- property leafletting that has been dants’ uses of their than is discor- for centuries within downtown business districts exercised Furthermore, just their use. it is as consonant with dant with Indeed, permitted of these centers’ use as other uses there. four leafletting actually permitted plaintiffs (although it took centers those). place only two of obligation therefore find the existence of a constitutional

We regional permit leafletting plaintiff seeks at these and commu- centers; nity clearly of factors we find that the balance obligation; predominates in favor of that its denial this case is unreasonably oppressive speech: it restrictive and were centers, community shopping regional to all it would extended block a -channel of free that could reach hundreds messages people, carrying societal that are at its thousands very core. The true dimensions of that denial of this constitution- it obligation apparent al are when is understood that *8 people through former channel to these the downtown business diminished, severely and that this channel is its districts has been practical substitute. requires speech sought by the free

We hold that Schmid that leafletting plaintiff the non-commercial and its normal ac- —the (without speech megaphone, soapbox, speeches, or companying demonstrations) permitted by subject defendants to such —be regulations may imposed by reasonable rules and as be them. be, be, speech carefully no This free can and we have doubt will pursuit controlled these centers. There will be no or harass- speech right this limited shoppers. ment of Given free —leaflet- given ting, given power regulate broad to it-and the centers’ elsewhere, with experience are confident that it is consonant we purposes purposes and the varied the commercial centers non-shoppers. shoppers their defendants, including their recognize concerns of the We they concern will be hurt. Those concerns bear on the extent that of the constitutional and we have addressed and exercise legitimacy opinion. recognize depth in them this We apart those even from their constitutional relevance. concerns expended bringing in have enormous efforts and funds Defendants they recognize hope about of these centers. We the success process in the legitimacy of the concern that constitutional districts, seriously creating they will have new downtown business their free if it can be shut off at diminished the value of striking Their commercial success has been but with centers. goes responsibility. a success constitutional doubt, speech permitted— despite the fact that Without regulate, leafletting obtrusive and the easiest least —is power regulate, people will not despite centers’ some broad it, they free at the any perhaps like more than liked however, speech, Dislike free downtown business districts. protection or of its its benefit. has never been determinant it, it, than permit live as we have for more two We with we constitutionally protected; years. speech, It it is hundred is State, these part this and so are centers. it

I government country In the fall of our our summer and action, any, response if debating what should be taken were eclipsed all others. The Iraq’s of Kuwait. The issue invasion military and eco- competing policies were intervention primary Bush On President announced nomic sanctions. November major troops Arabia increase the number of stationed Saudi adequate provide “an offensive and the Persian Gulf in order to Conference, Comp. Weekly military option.” President’s News *9 336 (Nov. 1990). 1789, 8, 1792 Plaintiff —a coalition of

Pres.Doc. military sought groups2 opposed intervention and numerous — purpose, plaintiff public support for its views. For that decided to campaign leafletting conduct a massive on November and No- 9 persuade urging public Congress the contact vember to to Representatives against military vote interven- Senators and to stops tion. The November 9 effort was aimed at commuter targets shopping State.3 10 around the The November were centers, very large regional community shopping ten the owners herein. centers whose are the defendants 9, plaintiff prob- On November the centers’ —aware sought judicial ordering permit to able relief the centers refusal — 2 comprised political groups religious The Coalition of several dozen 25,000 political agendas. with related but identical There are over individu- SANE/FREEZE, members, including following groups: Jersey al the New New Action, Christi, Jersey County Jersey Citizen Monmouth Pax New Council of Churches, Coalition, Baptist Fellowship, Jersey New Rainbow Peace War, Disarmament, Against Coalition for Nuclear Vietnam Veterans Drew Peacemakers, Homeless, University County the Monmouth Coalition for the Justice, Mission, Jersey Cape Jersey Coalition for Peace and the New Peace Resistance, Pledge Jersey Jersey Campaign New the South for Peace and League Justice and the Women’s International for Peace and Freedom. 1) objectives: following prevent The Coalition established the four United to Gulf, 2) prevent military States intervention in the Persian to the establishment East, 3) peaceful of a base in the to United States Middle obtain a solution to the 4) agency expenditure Persian Gulf crisis an international to divert the spending spending. sought dollars It United States tax from defense domestic objectives by, things, among distributing to achieve these educational other obtaining signatures petitions sending literature and on them officials. release, According plaintiff’s press November their were materials including Square Jersey City, distributed in at least 30 locations Journal Station, Hall, City Ferry Cape May, Newark Penn Camden the Lewes Brunswick, City, Wrights- Hoboken station and PATH locations in Atlantic New Princeton, Trenton, Edison, town, Bernardsville, Woodbridge, Rockaway, Mont- Lee, Rock, clair, Rutherford, Orange, Maplewood, Englewood, Fort Glen South Providence, Plainfield, Cranford, Westfield, Haddonfield, Collingswood, New Branch, Bank, Long representatives Red and Middletown. Plaintiff’s also dis- Authority tributed at the Port Terminal in Market leaflets Bus New York and Philadelphia. Street Station in *10 leafletting. That The trial court the effort was unsuccessful. refusal; prove appellate plaintiff ruled had failed to review that also was unsuccessful. plaintiffs representatives members and went

On November requested Four permission to the and to leaflet. of malls granted plaintiff permission to leaflet on their defendant malls of malls. premises, plaintiff did in fact leaflet at two those and initially plaintiffs request, but later issued Monmouth Mall denied community days for two plaintiff permit a to use its booth displays January, provided professional signs and for the and even days. The group. used the on those conditions Plaintiff booth management, however, imposed by mall made it difficult for restrictions, public. Among plaintiff plaintiff reach the other to approach, passersby to to offer them literature. was allowed Creek, Mall, Woodbridge Cherry Hill The Mall at Mill Center booths, community granted plaintiff permission use their but to liability required proof insurance plaintiff that obtain or show $50,000 $1,000,000 $1,000,- bodily injury to the amounts of damage. unable to obtain the property 000 for Plaintiff was insurance, necessary malls waive the requested that Woodbridge require- requirement. waived the insurance Center table, ments, allowing plaintiff leaflets from a while to distribute Cherry The Mall Hill Mall refused. at Mill Creek permission, Although remaining six malls refused one Hamilton—ultimately plaintiff to leaflet. those allowed malls— asking plaintiff to initially permission, it denied leave While eventually plaintiff undisturbed for premises, it allowed to leaflet hours. approximately three four plaintiff access consequence of refusal to allow As a defendants’ malls, imposed and the restrictions on such access where allowed, malls on people at those Novem- few of thousands plaintiffs 10 learned of views. ber judicial ordering the sought emergent relief again Plaintiff support of their view its to leaflet in permit centers to members any military deployed refrain from already those forces denied, again Relief appellate action. was both at the trial and Plenary plaintiffs right level. trial of the substantive issue of held, premises leaflet on defendants’ was thereafter but then military engagement intervention had occurred and the was over.4 very large.

Each of the ten defendant centers is For instance, mall, Center, Woodbridge one defendant serves an area 1,400,000. population average day with On an 28,750 10, 1990, approximately people shopped there. November *11 however, average day. was not an Not was the tenth a Saturday, day generally very malls, busy shopping a that is for but Thus, part Day it was also of presumably Veterans’ weekend. many people day more average visited malls on that than on an Indeed, day. plaintiffs they sought witnesses testified that to day large expected leaflet on that because of the turnout of shoppers during holiday weekend. “regional

Nine of the defendant centers are centers.” regional shopping A industry center is defined in the as one that shopping goods, general provides merchandise, furniture and home fur apparel, nishings in full It is built around the depth full-line variety. store, department [gross major 5]

with a minimum GLA 100,000 leasable area as the feet, square drawing greater shopping, For even power. two, three or more comparative regional stores In be included. a center has a department may GLA theory range 400,000 and can from to feet, 300,000 1,000,000 more than feet. square square Shopping [National Research Bureau, 199A, Center Eastern Volume Directory (1993).] 4 Congress had voted in 1991 to authorize the President to use armed January aggression Cong., force to 2, in Kuwait. S.J.Res. 102d 2d repel Sess. Iraqi (1991); (1991). Cong., 77, H.J.Res. 102d 2d Sess. The Senate narrowly ap- joint Cong.Rec. resolution a vote of 137 proved by fifty-two forty-seven. 1991). (daily margin S403 ed. Jan. The resolution’s of success in the House Cong.Rec. (daily was 250 to 183. 137 H485 ed. Jan. Representatives 1991). 5 designed Gross Leasable Area refers to "the total floor area for tenant use____ and exclusive GLA is the area for which occupancy tenants rent." pay Shopping Bureau, National Research Centers in the United Directory of (1990). States, Eastern Volume regional in this have from 93 to centers involved case The stores, tenants, including only department but also restaurants establishments, galleries, as art such and other retail and business stations, banks, brokerage gas houses centers and automotive centers, optical cen- companies, finance leisure and entertainment theaters, salons, shops, ters, repair agencies, hair shoe travel offices, and agencies, doctors’ a United agents, insurance ticket a during holiday One housed postal booth seasons. States 1990. approximately until Office substation United States Post 3,075 hold parking facilities that from Each mall is surrounded 9,000 ranges from acreage regional centers vehicles. The to 238 acres. 31.44 A “community” shopping center.

The defendant is a tenth regional a center and lacks community center is smaller than industry The variety regional at a mall. of merchandise available community center as one that includes defines a (apparel) range lines and hardlines wide[] of facilities the sale soft a etc.)____ junior (hardware, store, It is built around a department appliances, although strong it a store have may specialty store or discount variety department feet. In 150,000 of a center is square practice store. The size typical community range feet. 300,000 from 100,000 square center can community [Ibid.] case, Mall at Mill only community center involved in this Creek, department twenty-seven has a acres. It discount covers *12 stores, store, sixty-two retail and a seven- supermarket, a smaller food court. restaurant are enclosed malls—

All of defendant centers the of kinds also covering not the tenants all but enclosures providing linking space and areas them common substantial plaintiff malls was refused congregate. In those where people to absolute; leaflet, plaintiff was the was permission to refusal and parking as as the lots to the enclosed areas well denied access the enclosures. outside of sidewalks down- it resemble a Although each mall asserts that does districts, district, malls each of these like those business town eases, (or on-duty) municipal part-time in some employs uses or officers, police usually Quakerbridge and uniform armed. Mall officers, municipal police houses a Police substation. almost al- Mall, ways patrol off-duty, Cherry Woodbridge Hill inside Center, Mall, Livingston Mall at and the Short Hills. interi- Rockaway Townsquare ors of pa- Mall and Monmouth Mall are on-duty by municipal trolled police officers. Some malls (such Monmouth) off-duty as and hire police Riverside officers for necessary. parking traffic when Most of control the malls’ lots patrolled municipal are police officers. permits

Each of the encourages variety defendants and non-shopping premises.6 provide activities on its Six of malls community groups. Square access to Riverside has a Mall meet- room, ing occupancy persons, an with of 150 that is available to the public. Mall organi- Monmouth rents a civic auditorium to various zations. Monmouth Mall a community also has from which booth causes, groups espouse are various allowed to their distributing Hamilton, passersby. leaflets literature to Mill and Mall at Creek, Mall, Cherry Hill Woodbridge provide Center similar community booths. non-shopping permitted by

Some of the activities defendants speech, politics, community involved issues. Some of these activities, moreover, very permitted by have been defendants plaintiff permission who example, denied to leaflet. For Rocka- way Townsquare Day, Mall held a Crime Prevention has hosted weekends, community plaintiffs one allowed constituent members, County SANE/FREEZE, Morris participate. Liv ingston sponsored community Mall also has weekends where civic groups position were allowed to themselves the common area of mall, speak distribute literature and about issues relevant to causes, Quakerbridge their community has hosted a similar day. 6 The of uses at the defies In malls myriad permitted description. appen- dix to this which B of the trial opinion, court's we reproduces Appendix opinion,

have uses. listed these *13 community days, or these sponsoring weekends In addition to speech or sponsored political included have other events that malls a importance. Livingston Mall allowed issues of civic concerned by League Women registration drive be conducted voter to Voters, Livingston Police. sponsored Day a ID with the and Child registration drive Rockaway Townsquare sponsored a voter Mall Republican party, and a conjunction County with Morris sixty-seven agencies Way Day Caring where distributed United abuse, homeless- topics, on such as substance information diverse counselling. and ness, hunger, literacy, youth Local officials Quaker- for dignitaries participated in the “kick-off’ that event. municipal groups with bridge Mall hosted an exhibition local Township. Association and Lawrence Mali’s Merchants permitted similar events. For exam- remaining malls have The Bradley’s Cherry Bill office ple, Hill Mall allowed Senator Woodbridge registration drive in fall of 1990. a voter conduct Bradley greeting mall through its Center allowed Senator walk he shaking patrons with in the summer of 1990when hands its Cherry running Both Hill Mall and Wood- was for re-election. “Toys Tots” sponsor bridge Center allowed the Marines press that the focus Woodbridge Center’s release stressed drives. or were be on children mothers fathers of the event would whose at Mill Creek allowed serving in the Persian Gulf. Mall pres- Jersey Association to Prosecutor’s Victim and Witness New victims, Bradley a for United ent information for crime allowed held, Registration Drive to and allowed Senate be States Voter Naval Sea Cadets military recruitment the United States Army. States United Fair, Community held a sponsored a Spring Mall Monmouth Exhibit, Home” From allowed “Video Postcards Berlin Wall has a premises, its troops taped to be on to the Persian Gulf Mall activity Square office. Riverside senior citizen network non-partisan voter Bradley’s conduct a office to allowed Senator Square sponsored also a United registration drive. Riverside drive, Bergen County Corps “Toys for Tots” States Marine *14 Festival, officials, participation Read-In involved the which local Day and an Earth Celebration with national local and environmen- organizations. Cops tal Hamilton Mall hosted a Coastal Celebra- Holiday. program, tion by which This is coordinated the mall and businesses, local gives ages children twelve the opportunity six to participate clean-up to in a effort area’s beaches. (and

Furthermore, argument based on statements oral on our experience) likely permit own deem it we that defendants candi- dates, aides, accompanied always by support as a to seek by few mall, walking through shoppers, approaching offering a hand- shake, (or more) saying and a few words to each. We would be surprised if aides did those not have leaflets available.

Despite permitted uses, myriad including many involving the distribution of issue-oriented literature —leaflets—and accom- panying despite speech, explicit permission given plaintiff to them, despite leaflet at four display posters and of tenants’ them, posters at most of that were from the visible common areas expressed and support Gulf, for our armed forces the Persian prohibit all of the claim centers issue-oriented and leaflettirig. presented

Defendants evidence speech, that issue-oriented free especially speech, controversial free conflicted with their purpose: purpose many commercial get shoppers is to as as possible premises provide atmosphere on the and to an that would encourage buying. Leafletting, speaking, assumed relat- actions, consequences ed of such were described as conflict with shopping, particularly impulse major buying, goal of such cen- loss, designed prove probable ters. If financial the evidence size, unpersuasive. was At carefully regulated malls of this leafletting, in duration frequency, permitted only limited areas, unlikely slightest selected impact seems to have the on revenues, shoppers actual if some even dislike it. At most the impact negligible. Despite would plaintiffs be assertion that centers, shopping leafletting California’s permit- where has been ted since suffered consequences have no adverse financial nothing to the con- whatsoever, concrete suggested defendants Mall, apparently a Bergen true of trary.7 And the same is leafletting has been center, issue-oriented where regional (and injunction a trial court virtue of permitted since military involve- against Persian Gulf leafletted our plaintiff where ment). injunction trial, permanent sought a plaintiff plenary

theAt *15 interfering plain- or with preventing from restraining defendants It activities, conditions. subject to reasonable tiff’s free Jersey’s New right free under this substantive claimed right was No claim of common law. as well as at Constitution challenged Plaintiff also the Federal Constitution. made under 1) including: malls by regulations imposed some specific 2) require- speech, offensive regulations prohibiting content-based insurance, mall obtain seeking access to the group ments that the activity expressive 3) engaging prohibiting people regulations 4) arbitrary on mall limitations visitors and approaching mall from access. defendants, deny of judgment in favor entered

The trial court property was dedicat relief, ground that defendants’ ing all on speech; political with uses inconsistent solely to commercial ed use; to such limited general was invitation to the that the Schmid, 84 N.J. therefore, ruling v. that, in State under our right (1980), of constitutional 535, 615 no State 423 A.2d Jersey New Coalition premises existed. speech on defendants’ Corp., Realty 266 East v. J.M.B. in the Middle Against War (Ch.Div.1991). The trial court 195, 1094 628 A.2d N.J.Super. right to exclude those effect, ruled, retained that defendants manager Sunvalley general 7 Mall of presented the affidavit of Defendants permits Concord, noting mall issued 266 in 1990 the While that California. example provided premises, one he expressive on its activities There in the mall. seventy out condoms disruption: group handed activists mention, however, result of that incident. any harm as a financial no power by virtue of their clearly prohibit conduct such could Defendants leafletting regulate activities. 344

nqt any premises invited to its to the same extent as other property judgment, owner. Given that the trial court found it unnecessary to rule on defendants’ contention the relief by granted, taking sought plaintiff, if would constitute a of their just property compensation, deprive them of their without would law, property process abridge would without due their speech by forcing provide freedom of them to a forum for the others, speech of all in violation of the Federal and State Constitu affirmed, Appellate relying substantially on tions. Division findings opinion. N.J.Super. the trial court’s (1993). A .2d 1075 granted plaintiffs petition

We both for certification and cross- petitions by filed two of the defendants. 134 N.J. 636 A.2d (1993). reverse, plaintiff We declare that has a State centers, right constitutional leaflet at defendants’ conditions, subject right to reasonable and that such does not infringe any on constitutional asserted defendants.

II law, reaching Before our discussion of the we must first examine background against question which this is raised. We know *16 important Regional community shopping its most outline. and significantly compete significantly centers with and have in fact displaced gathering point downtown business districts as the of citizens, Jersey in both here New and across America. story growth shopping evidence

Statistical tells the of 1950, privately-owned shopping any malls. In centers size country. Eagle, numbered fewer than 100 across the Steven J. Shopping Developer Besieged, Center Control: The 51 J.Urb.L. (1974). 585, 1967, By larger regional super- 586 105 of the and regional malls existed. This number increased to 199 in 1972 and Muller, 1978., Regional City to 333 in Thomas Malls and Central Overview, 180, in Shopping Retail Sales: An 189 Centers: U.S.A. 1981). eds., 1992, (George Hughes By Sternlieb & James W. 1,835. expanded Shopping number to at least Center World/NRB

345 1993, Census, World, Mar. Shopping Center Shopping 1992 Center Thus, regional super- the number of from 1972 to 1992 at 38.8 In by roughly 800%. New regional malls in the nation increased 400,000 feet, or, greater square Jersey, of malls than the number malls, super-regional has regional and roughly, the number of twenty years, increasing from 30 last more than doubled over the ..., Shopping Shopping Census in to 63 in 1992. Center 1975 World, 1977, 21; Shopping Center Jan. at Center World/NRB Census, supra, at 46. Shopping 1992 Center regional super- attributable The share of retail sales Nationally, pattern. a similar regional malls has demonstrated “shopper goods sales” was 13% regional malls’ market share Muller, supra, 187. In 1991 retail sales in 1979. at 1967 and 31% centers,” only regional category a includes “shopping centers, retail types of urban and suburban malls but other States, in the of total retail sales United “accounted for over 56% gasoline sta- dealers and service excluding sales automotive Centers, Scope Shopping tions.” International Council States, 1992-1993, at Industry in the Shopping United Center (1992). 1991, centers Jersey in retail sales 1 In New Id. at 34. retail sales. constituted 44% of non-automotive Indeed, today. Thus, people found where the can be malls are and do shop regional malls population adult 70% of the national month, at 1. once a week. Id. average about an of 3.9 times so census,9 Therefore, population data from the on adult based regional average shop at our people on than four million more (GLAs) gross leasing areas study reported malls with the number of This 400,000 regional super-regional square malls greater Because than feet. Bureau, 300,000 feet, square National Research see GLAs of at least have (1993), likely Directory number most Shopping Volume this Eastern Center super-regional regional malls. the number of underestimates 5,931,524. Jersey I Division of population was adult in New In *17 Research, Labor, Jersey Demographic Data Center 1990 New State Market (1993). Publication, Jersey Jersey Profiling New New II: State Census week, Jersey every assuming New follows this shopping centers pattern. national story, the decline of downtown business

The converse districts, But easily documented statistics. is not so case, This Court takes purposes of this we do not need statistics. state, major every city in of this judicial notice of the fact that decline, twenty years, but past there has been over further takes many cases a disastrous decline. This Court accompanied judicial of the fact that this decline has been notice by the combination of the move of residents from the and caused shopping city and the construction of centers to the suburbs those suburbs. See Western Pa. Socialist Workers Cam Co., 1331, 23, paign v. Gen. Ins. 512 Pa. 515 A.2d Connecticut Life (“Both (1986) experience and common show that statistics towns, districts, particularly in small and medium sized business time, shopping a marked decline. At the same have suffered boomed.”). malls, comforts, replete with creature have survived, That business districts have some downtown thrive, fact, on the record before us. indeed is also demonstrated fact, however, overriding is that the movement from cities to The Jersey, many the suburbs has transformed New as it has states. The once found downtown has moved to subur- economic lifeblood centers, substantially displaced the shopping ban which have business districts as the centers of commercial and downtown activity. social cannot rebut this observation.

The defendants this ease Indeed, shopping industry frequently center boasts of the industry large The often refers to malls as “‘the achievement. ” Note, Abridgment Speech Private and the new downtowns.’ (1980) Constitutions, (quoting 90 Yale L.J. 168 n. 19 State 52). World, correctly Shopping Center Feb. It asserts integral part “the center is an of the economic and Shopping social fabric of America.” International Council of Centers, Scope Shopping Industry in the United Center (1992). States, 1992-1993, ix

347 Industry agree. study experts “[t]he One recent asserted sub- regional epitomized by victory urban in the retail war was mall____ regional [Regional enclosed serve as the new malls] region general ‘Main dominant form of mer- Streets’ —the Sternlieb, retailing.” Hughes George & Rut- chandise James W. gers Regional Report Retailing Regional III: Malls Volume (1991). that, Beyond expert shopping 71 one maintains beyond strictly stage centers have “evolved retail to become a public square people gather[]; only large it is often the where place provides place in a a contained suburb and it for exhibitions space Specialty can that no other offer.” Malls Return to the World, 1985, Square Image, Shopping Public Center Nov. at 104. legal Most commentators also have endorsed the view that yesterday’s shopping equivalent centers are the functional Comment, E.g., McCauley, downtown business district. James M. Transforming Privately Shopping a Owned Center into Public Robins, Shopping Forum: PruneYard Center v. 15 U.Rich.L.Rev. (1981) 699, (“[P]rivately-owned shopping supplant centers are ing public speech those traditional business districts where free flourished.”); Note, Abridgment Speech once Private and the (“[T]he Constitutions, privately supra, State 90 Yale L.J. at 168 trading area for held center now serves as America.”). metropolitan much of commentators, however, a

Statisticians and are not needed: through through the tells the walk downtown and a drive suburbs through story. And those of us who have lived this whole life, indisputable and that fact transformation know it as an fact of escape does not the notice of this Court.

Ill briefly lengthy history We shall summarize the law historical that underlies this case. The relevant Alabama, starting point is Marsh v. 326 U.S. 66 S.Ct. (1946). Marsh, Supreme L.Ed. 265 In the United States Court guarantee held that the First Amendment’s of free was company prevented town private owners of a violated when district. Find- in its downtown business distribution of literature municipality, company had all the attributes of ing that the town action was “state action” held that the owner’s the Court democracy, the speech purposes. In a constitutional free *19 affect the recognized, citizens “must make decisions which Court they community good To act as citizens of and nation. welfare properly them to be informed. In order to enable must be 508, Id. at 66 information must be uncensored.” informed their 280, paramount right of the citizens 90 L.Ed. at 270. The S.Ct. at in rights property owners to informed overrode the be 509, 280, 66 at 90 L.Ed. at 270. constitutional balance. Id. at S.Ct. may right question citizens exercise a The whether permission privately-owned shopping centers without speech at extensively. first time the litigated been The the owners has Court, upheld the question Supreme the Court came before Amalgamated right speech shopping at centers. Food of free Plaza, 308, Logan Valley 391 U.S. Employees Local 590 v. Union (1968). 1601, 1612, 603, 325, Clearly 20 L.Ed.2d 88 S.Ct. Marsh, Logan shop relying majority Valley in ruled that on equivalent of ping centers are the functional downtown business could therefore not interfere districts and that the owners right speech. of free For First Amend with the exercise of the purposes constituted “state action.” The ment that interference hold, speech implied, that an unrestricted free Court but did by Lloyd right Logan Valley was thereafter “limited” existed. Tanner, 551, 2219, 33 L.Ed.2d 131 Corp. v. 407 U.S. S.Ct. (1972), protesters right had no of free which held that war distinguished Logan Valley, shopping The centers. Court confining it the situation in which the was related dispute involving one of the shopping center activities —a labor in available for the center’s tenants —and which no alternative was views, 563, 2226, at 139- expression of id. at 92 S.Ct. at 33 L.Ed.2d 40—such as the sidewalks that surrounded the center in Lloyd,.10 NLRB, Hudgens 507, in 517-18, Court v. 424 U.S. 96 S.Ct.

1029, 1035-36, (1976), 47 L.Ed.2d 205-06 reviewing both. Logan Valley Lloyd, concluded not reasoning that the rejection former, latter to a amounted total but that right even the limited speech (namely, of free relating that activities) shopping center approved Lloyd did not exist. That Robins, view was'reaffirmed Shopping PruneYard Center v. 74, 81, 2035, 2040-41, 447 U.S. 100 S.Ct. 64 L.Ed.2d 751-52 (1980). cases, PruneYard, Hudgens Those essentially held that the First Amendment found Marsh was limited to a privately-owned town, factory entity performed an substan tially all of government. the functions of Its actions were there action,” fore akin to “state thereby triggering First Amendment protection. centers, Not so the actions of whose func equivalence tional to a town was limited to the downtown business district.

It is now clear that the Federal Constitution affords no *20 general right speech privately-owned centers, to free shopping facing and most State courts the issue way have ruled the same when State rights constitutional have been asserted. Fiesta Mall Comm., 371, v. Venture Mecham Recall 159 Ariz. 767 P.2d 719 (Ct.App.1989); Assocs., Cologne 48, v. 192 Conn. 469 Westfarms (1984); A.2d 1201 Citizens Ethical v. Gov’t Gwinnett Place for Assoc., 245, (1990); 260 Ga. 392 S.E.2d 8 Michigan Woodland v. 188, Lobby, (1985); Citizens 423 Mich. 378 N.W.2d 337 SHAD Mall, 496, Alliance v. 99, Smith Haven 66 N.Y.2d 498 N.Y.S.2d (1985); Felmet, 173, 488 N.E.2d 1211 State v. 302 N.C. 273 S.E.2d 10 (1980), Our observation in State Schmid, 535, 551, v. 84 NJ. 423 A.2d 615 that "Princeton raison d'etre is more consonant with free University’s speech shopping might than a center’s be” assembly principles was made in purposes connection with our It did not to be analysis dicta based on Lloyd. purport ruling Schmid, issue decided in but rather noted that under the restrictive Princeton was a better candidate for First Lloyd, University Amendment free than was a center. speech

350 221, Slanco, 626 (1981); v. 68 Ohio St.3d Eastwood Mall

708 (1994); Campaign 1982 Pa. Socialist Workers N.E.2d 59 Western Co., 23, (1986); 515A.2d 1331 512 Pa. Gen. Ins. v. Connecticut Life McPherson, 145, 308 417 S.E.2d v. S.C. Joint Venture Charleston (1992); Venture v. National Democratic Joint 544 Southcenter (1989); 413, Comm., 1282 v. P.2d Jacobs Policy 113 Wash.2d 780 (1987). 492, In most of Major, N.W.2d 832 those 139 407 Wis.2d decisions, analyzed and con courts their state constitutions speech provisions protected their citizens that their free cluded Alliance, E.g., supra, against 498 state action. SHAD Slanco, 59; 1211; 99, supra, 626 N.E.2d N.E.2d N.Y.S.2d 488 Venture, supra, P.2d relied 780 1282. Others Southcenter Joint independently analyzing doctrine without on federal constitutional Gov’t, E.g., supra, state constitutions. Citizens Ethical their Felmet, 8; 273 708. supra, S.E.2d 392 S.E.2d Colorado, Massachusetts, California, Washington, Oregon, however, right engage their citizens have have held that privately-owned types expressive conduct at malls. Of certain five, speech its free clause only California has held that those action as well as state action and protects citizens from speech rights regional shopping at a grants issue-oriented free Ctr., 899, Shopping 3d 153 v. PruneYard 23 Cal. center. Robins (1979), 74, 100 854, 341, aff'd, P.2d 447 Cal.Rptr. U.S. S.Ct. (1980). 2035, Oregon relied on 64 L.Ed.2d 741 Massachusetts speech v. Allied other than their free clauses. Batchelder clauses 590, (1983) Int’l, (relying on 388 Mass. 445 N.E.2d Stores Lloyd “free-and-equal provision); elections” state constitution’s (1993) 446, 453-54 (Whiffen Corp. Whiffen, v. 315 Or. 849 P.2d II) provi (relying state constitution’s initiative referendum on declining to whether free elause was also sion and address mall). signatures relied on to collect Colorado source provision political hold activ its constitution’s *21 private right at a had a to distribute literature ists constitutional Co., 55 ly-owned Bock Mall 819 P.2d mall. v. Westminster (Colo.1991). court, however, dispense a did not with The Bock rather, speech provision; the requirement action for its free state

351 sought prohibit court found that the mall that to the distribution literature was a state actor. Id. at 62. Washington Supreme Court has done an about-face on this In Washington

issue. Alderwood Associates v. Environmental Council, 230, (1981), majority 635 Wash.2d P.2d 108 a injunction prohibiting group collecting court reversed an a from mall, signatures only four-justice plurality at a but a concluded speech that the state constitution’s free clause did not have a state Venture, requirement. supra, action In Southcenter Joint 1282, court, divided, again deeply rejected plurality P.2d position speech provi- in Alderwood and held that the state’s free However, protect speech private property. not on sion does holding right in remainder of the Alderwood —that there was a signatures private property solicit on under the state constitution’s provision initiative not disturbed. Id. at 1290. —was Pennsylvania’s position speech/state on the free action issue time, appeared, at one to accord with In ours Schmid. Com Tate, (1981), Pennsyl monwealth v. 495 Pa. 432 A.2d 1382 Supreme speech vania held that the state constitution’s free Court provision prohibited private university preventing people from leafletting university building public from outside a in which a symposium being specifically was held. The court held that “the may reasonably right possess proper state restrict the and use ty speech, assembly, petition.” in the interests of freedom of Id., Thus, 432 A .2d at 1390. the court seems to have held that requirement provision. there is no state action its free Pennsylvania Campaign, In su Western Socialist Workers 1331, however, pra, expressly 515 A.2d the same court stated that provided protection state’s free from clause state action, id. at and held that there is no constitutional signatures privately-owned shopping collect in a mall. Id. at 1339. decision, overruling previous its distin While Tate Court guished by concluding private college it had Tate turned itself into a forum. Id. at 1337.

352 does learn that the Federal Constitution

From these cases we speech leaflet- prevent private prohibiting from free not owners conduct does ting shopping their centers because the owners’ state, action”; its practically every that when amount to “state not asserted, provisions have has ruled speech free been constitutional way, that state again legal the basis of a conclusion the same on however, required. out-of-step, for as was We are action above, its constitu- every state that has found certain of detailed free-speech-related provisions regardless of “state tional effective shopping prohibit ruled center cannot that action” has that owners speech. rulings: four free There have been such California (free speech equal (general provision), Massachusetts (initiative provision), provision), Oregon and referendum election (initiative Washington provision). differently, Put no state free-speech-related provision unencumbered with a constitutional by any requirement shopping “state has allowed centers action” speech premises. apparently prohibit that on their Colorado require- action” state that found its constitutional “state context, center and ruled on that ment satisfied required ground that the owners’ denial was unconstitutional leafletting permitted. that be

IV Jersey, application In New have once before discussed the we right conduct. constitutional of free our State Schmid, 535, (1980), appeal In v. 84 N.J. 423 A.2d 615 State Schmid, University dismissed sub Princeton v. 455 U.S. nom. 100, (1982), right 102 L.Ed.2d 855 held that the S.Ct. we only from Constitution was secure not conferred State the inter certain conditions —from State interference but —under private property on ference of an owner of even when exercised Specifically, we private property. Id. at A.2d 615. Schmid, though lacking permission from Princeton Uni held that leaflets, campus, versity, right had the to enter the distribute political ruled that the of free sell materials. We subject campus University’s could be exercised on the to the regulations. reasonable I, paragraph

We thus held that Article 6 of our State Constitu *23 granted speech tion rights, substantive free and that unlike the Amendment, rights First protection those were not limited to from effect, government interference. In we found that the reach of provision Precedent, text, our constitutional was affirmative. structure, history compel and all the conclusion that the New Jersey right speech right Constitution’s of free is broader than the against governmental abridgement speech of found in the First Schmid relied on all of these holding factors, Amendment. in Our 557-60, id. at 615, presaginjg 423 A.2d the criteria of later cases scope used to determine provi whether the of state constitutional E.g., cognate provisions. sions exceeded those of State v. federal Hunt, 338, 358-68, (1982) (Handler, J., 91 N.J. 450 A.2d 952 concurring) (explaining principles interpreting State constitu provisions). tional case,

In explore this we continue to the extent of our State right speech. Constitutional of free reach We the same conclusion we did Schmid: the State in right speech protected of free not only abridgement by government, from- but also from unreason ably oppressive by private restrictive and conduct entities. Schmid, supra, 84 N.J. at Applying 423 A.2d 615. Schmid, case, developed very standard in to this different we today decide that prohibiting leafletting defendants’ rules violate plaintiffs speech rights. free

A Schmid that Princeton University, found in pursuit We in of its. mission, public participate own educational had invited the in University ways, including the intellectual life of the in various participation in discussions of current and controversial issues. University The its underlined interest free policy, imperative extending various of statements but participation beyond body the student so that both different views this includ groups be heard. We found that invitation would meetings of participation in various formal committees

ed clubs, specific groups to both individuals outside invitations general to the University body, and on occasion invitations opening all of factors had the effect of public. We held that these up property to a limited use and that Princeton’s activity sought carried on Schmid was consonant with to be Schmid, 564-66, supra, 84 N.J. A.2d 615. that use. of the various factors of the Schmid standard balancing guided our We considered alternative chan determination. also ideas, for the not to nels available to Schmid communication his right, of a rather determine the existence but to evaluate right. regulate Princeton all of extent which could Given premises, entry those we concluded that Schmid’s on the Universi conviction, ty’s trespass lands not a reversed his based on was on our conclusion that Schmid had the *24 attempts property. Princeton’s We held further that Princeton’s speech, regulations regulate to condition those and condi and as existed, they applied then invalid were tions were because without underlying right Princeton to standards. But we affirmed the of time, manner, concerning adopt regulations the and reasonable 567-68, Id. place speech. 423 A.2d such 615. in

Schmid set forth to be considered “several elements” determining and of the the existence extent State free privately-owned property. on The three factors mentioned considerations,” 563, opinion in that the 423 as “relevant id. at 615, argument the focus As we A.2d have been of the before us. noted that case: (1) This into account use of nature, standard must take and purposes, primary (2) generally, such its “normal” the extent and nature of the use, private property, (3) to that invitation use public’s purpose property, expressional undertaken such in relation to both activity upon property private public of the This is a which must be to ascertain use multi-faceted test property. applied given

whether a case owners be private may property required permit, subject to suitable the reasonable exercise individuals of restrictions, constitutional freedoms of and assembly. [Ibid]

355 balancing of the three factors and the ultimate balance expressional rights private between property rights was a matter of concern in Justice Schreiber’s concurrence Schmid. Noting uncertainty majority about whether the based its constitu holding tional balancing process” on “a or on a “dedication to the public property,” 1, 615, of its id. at 576 & n. 423 A .2d concurrence concluded that the property dedication of “for public discussion,” a involving public 580, 615, use id. at 423 A.2d justify not, was essential holding. however, our We need examine what public a dedication to the public really discussion means, property for there is no thoroughly more “dedicated” to public regional use than community centers, these shopping pervasive use so all-embracing its invitation to the public necessarily implied includes the plaintiffs invitation for leafletting. case,

In this the trial court held that the Schmid standard was and, therefore, not satisfied plaintiff that the had no constitutional right to premises. leaflet at defendants’ Jersey New Coalition Against War in the Realty Corp., Middle East v. J.M.B. 195, (Ch.Div.1991). N.J.Super. Specifically, A.2d 1094 after analyzing proofs, it found that the common areas were not open public generally, to the but rather public’s that “the invita tion to each of the purpose defendant malls is for the owners’ and tenants’ business and does not to the extend activities leafletting or the distribution of literature.” Id. at Furthermore, A.2d plaintiff 1094. it prove found that the failed proposed activity that the was not discordant with the “uses to which these malls are dedicated.” Id. at 628 A.2d 1094. If one focuses on the “purpose” owners’ and “dedica *25 tion,” findings these literally are correct. findings,

Given those the trial Appellate court and the Division requirements concluded that the of They Schmid were not met. presumably inappropriate believed that it would be to further probe possible implications the constitutional of Schmid when novel, applied very debatable, to this different case in a and most judicia- of our area constitutional law. tradition important of ry generally to leave constitutional those circumstances is under Court, kind to and the lower courts did of that this determinations just that. holdings

However, the defendants’ the lower courts’ and and of of extent nature of the second factor Schmid —“the view property” misperceive its to use that both public’s the invitation — of the standard meaning and the functional role essential determining the constitutional issue. The factual outcome the the nature and extent of the invitation to issue is the overall subjective “purpose” of public, not restricted to the somehow uses, certainly not limited to whether defendants defendants’ and plaintiff speak. is explicit an invitation to to The issue extended conduct, they the multitude of whether defendants’ actual uses uses, expressive permitted encouraged, including amounted to and and, so, if of that implied an invitation nature and extent .the and The functional role of the standard its three invitation. strength plaintiffs to the of the claim of elements is measure strength private property expressional and the of the freedom expression the claim of a to exclude such owners’ —all purpose “achieving] optimal balance between ultimate private property given those'to protections to be accorded be Schmid, upon expressional property.” exercised such freedoms supra, 84 N.J. 423 A.2d 615. holding in Schmid. our The test to determine the reaffirm

We multi-faceted; obligation constitutional existence depends all on a consideration of three factors outcome ultimately balancing protections standard and on between rights private property and the free be accorded the owners speech rights property. of individuals leaflet on their

B resulting now examine the standard determine We private property in this ease between balance rights. that each of the elements of standard We find *26 their ultimate support balance leafletting conclusion that is constitutionally required permitted. to be

The properties normal use of these and the nature and extent of (the public’s elements) invitation to use them first two are best together, considered they for in this closely case are most interre- lated. Our view of these two factors —the normal use and the nature and factual, extent of the invitation primarily to use —is but also Factually, constitutional. implied we find an invitation to Though complex, leaflet. ultimately more its existence in this case is at least as clear as it inwas Schmid. Constitutionally, these two point elements of the strongly standard in the direction of a right. constitutional predominant

The characteristic of the normal use these properties is its all-inclusiveness. Found at these malls are most of the uses and engage activities citizens in outside their homes. predominant That changed by characteristic is not at all the fact primary purpose that the profit of the centers primary is and the use is commercial. Within and without the enclosures are not every size, large stores of kind open spaces but available to public and suitable for space numerous uses. There is roam, down, public sit and to talk. The is invited to exercise walking through the opened centers before the retail stores have theaters, restaurants, offices, business. There are professional rooms, meeting always community and almost table or booth groups promote where various can causes and different activities taking place within their local area. here, simple: invitation to the “Come that’s all we hope you buy, you to,

ask. We you will but do not have need you not intend to. All we ask is that come here. You can do you long you whatever want so as do not interfere with other Loitering may “discouraged” visitors.” be but the record does not ejected contain even one instance of someone on that basis. That exists, policy, if slightest indeed it has not made .the dent in the all-embracing centers’ invitation to come there. The multitude of non-shoppers invitation, testifies to the success this and it is a phenomenon of the centers know that because

“success” *27 many of non- buying” shoppers out of these “impulse will make talk, out,” meet, “hang go just to to to shoppers. people there So indeed, them; they stops no are wanted and welcome. one uses, open design property, the The the the activities uses, activities, are de- spaces, expressive non-retail the all the everyone, purposes, to for all signed make the centers attractive to just The magnet people, shoppers. all not to make them a spend. certainty if hope they is there will The is that that once they they not. not there will are necessarily is to “expressive

The uses” not intended term used, conventionally suggest phrase as is or some free they speech simply to free because commitment centers They generally expres- the these uses. are same have invited encouraged University, uses to by sive Princeton that went uses non-retail, non- speech. But almost all are the core of likely most some element of commercial activities that involve There speech, some causes and issues. are events involve invited, one, charge. free of Each which the entire was event, way, presumably projected point some some in the in some message, if mostly even non-controversial. uses, otherwise,11 expressive under

These non-retail people. to the line the all-inclusiveness of defendants’ invitation is earlier, As a list of non-retail activities offered defendants noted by Some the future at a included as an this hint of is found appendix opinion. (Echelon regional Mall, or Camden mall either community County apparently case) shopping Camden Board center, not a defendant in this where the County conjunction Freeholders, with Com- of Chosen the Camden County Libraiy (the Store”) citizens, “Camden where without mission has rented County space charge, including services, all information about can obtain kinds of county agencies, pending about before other advice information matters county specific including governmen- governmental programs, to other on a referrals variety agencies, tal available at the downtown business district all presumably formerly agencies government time, From time to different of county Camden city. concerning During its their work*and services. make presentations apparently 5,000 two the center has attracted more than first months people. operations, multiple ordinarily uses found in a down- Not are there alone, district, implied from that town business and the invitation may not be found in the downtown business but others that centers, district, explicitly sponsored by all sum broadest, indefinable, amounting total to the almost limitless invi- included; Speech certainly goal, is not the but it is tation. it there, inevitably portions, along if in modest with its found even messages, many people most not all— inevitable deemed —but they agree message. These as non-eontroversial because with uses, benches, open spaces, park- combined the vast with settings, together carry message place like that this is the relax, talk, rest, listen, your community, you be—this is where can multiplicity of uses reflects be entertained and be educated. community bring the intention to the entire citizens and its —its invitation, effect, activities —into the center. The uses and *28 conveniently, community, under roof. reconstitute one it, apparently permit some of the centers While centers most community explicitly authorize issue-oriented at desks and Woodbridge community community policy of booths. The booth provides good a illustration: Center invite center is an of this We members Our important part community. advantage Woodbridge of of to at Center and to take the community shop we offer. also make our Booth available to numerous amenities We Community organization groups and [sic] for the of citizens’ community political purpose distributing pertaining to activities and other literature their circulars, petitions subject regarding to our affairs, for communication with the and public community regulations. a Booth to be used for this rules and We have Community provided purpose. or of community political Your whether as a or as a presence, shopper purveyor recognize our to welcomed; information, you respect provided free environ- maintain our center as neat harassment clean, orderly, pleasant ment for everyone. no less than seven registration form must days prior Our rules and be submitted Subject the desired date. on a first- activities will be calendared availability, first-served basis. come, added).] (first [Plaintiffs 149a and second Appendix, emphasis Flourishing Mall, Camden Services Lowe, Herbert County Inquir- Philadelphia er, 29, 1994, November at SI. moreover, partisan centers, not excluded the apparently have drives, registration most speech often found in voter political candidates, organizations or sponsored by party which were (and presumably in the conduct of the candidates especially found aides) they through the mall. as walk their permitted suggests uses and of the The breadth of the invitation right to in this case is not the constitutional that the real issue Indeed, leaflet, regulate it. scope power but the owners’ dispute appears academic for the four to be the constitutional plaintiff permission to leaflet on their granted defendants who effect, although they deny the existence of a consti- premises. In practical plaintiff concerns the right, tutional their sole issue with substantially regulation, plaintiff claiming it and unneces- extent of leafletting, defendants sarily effectiveness of its restrains the protect market. claiming it is essential to their general application legal principles of need not devise new We it explicit prohibition defendants’ to determine whether —wherever existed, destroys implicit extent there was and to the one— prohibition and the or vice versa. consider both the invitation We element of the standard and in our evaluation of this invitation question. our resolution of the constitutional property, its The almost limitless use defendants’ uses, expressive its total transformation of inclusion of numerous image property mirror of a downtown business to the itself, that, community gives beyond replica district and implied of constitutional dimensions that rise to an invitation attempted of that by defendants’ denial cannot be obliterated *29 invitation, leafletting on contro- implied that includes an invitation community shopping regional and centers versial issues. The today’s goal: they have become downtown and have achieved their brought community; their invitation has to some extent their own regard- purposes. purposes in everyone there for all Those fact — subjective go beyond buying profit far less of their clear motive — many different goods; they expressive not uses but so include commonality mix of uses that any other than the uses without motivation, community, and in terms of the centers’ define a anything bring people to the centers. This is the almost that will new, improved, the more attractive downtown business dis- the community closely no use is more associated trict —the new —and taken leafletting. than Defendants have with the old downtown it, away from its former home and moved all of that old downtown country free except speech, to the suburbs. In a where free district, these its home in the downtown business found playground a avoid chil- centers can no more avoid than dren, readers, library park or a its strollers. its

Thus, elements of the standard —the normal use the first two public’s invitation property, and the nature and extent strongly in of a constitutional point to use the direction it— speech. factor, purpose of relationship “the

The third between activity ... use of expressional both Schmid, supra, 84 N.J. 423 A.2d property,” speech sought to exer compatibility of the free be examines the property. preliminarily note that with the uses of the We cised compatible expressive activity permitted is and therefore where uses, leafletting, presumptively so is and the burden with those importantly, find claim it is not. More we should fall on those who years compatibility between than two hundred that the more enough of proof speech and the downtown business district The downtown compatibility these centers. its with no one has ever contended at one time thrived: business districts leafletting The extent of their speech and hurt them. that free leafletting. speech and nothing had to do with free downfall has proposition that one dollar’s support not This record does leafletting plaintiffs disappear because of worth of business will non-shoppers may like it. shoppers though some even Furthermore, leafletting on controver defendants’ contention damaging purposes their is incon sial issues is discordant plaintiff in case given to this permission with the to leaflet sistent centers. four of these *30 slight power full to minimize whatever centers have These exist; adopt power full rules and might otherwise discordance time, leaflet- concerning place, and manner of such regulations the beyond question that the leaflet- regulations assure ting, that will shopping center’s business while with the ting does not interfere plaintiffs exercise preserving time the effectiveness at the same right. their constitutional Thus, compatibility element of the standard —the the third activity, of that expressive activity purposes and the the between in property points the the the uses of — right. of the constitutional direction of the existence in of the standard find that each of the elements We Schmid, use, invitation, suitability speech the of free centers, supports the existence of a constitutional at the corresponding obligation in the plaintiff in and a together, considerations” “Taken these-... relevant defendants. Schmid lead to the standard set forth of the “multi-faceted” community shopping centers regional-and these conclusion that restrictions, subject required permit, to suitable must “be by the constitutional freedoms of exercise individuals of reasonable assembly,” leafletting sought by plaintiff. here the Schmid, supra, 84 N.J. at A .2d 615.

C of the three- decide this case not on basis We Schmid, balancing by general pronged but also test Schmid, supra, private property rights. expressional rights and 560-62, The standard and its elements 84 N.J. 423 A.2d 615. A designed balancing in mind. more specifically are with provides a further test of the general analysis of the balance of our determination. correctness fairly Han- described Justice The essence of balance Schmid: dler *31 the its character because [P]rivate merely public does not “lose private property designated generally as Nevertheless, it for private invited to use purposes.” sliding to use committed either more or less scale, on a becomes, public

property counterbalancing enjoyment, in a between actuated, effect, expression- there is and rights. al and property (quoting 92 Tanner, 551, 569, v. 407 U.S. [Id. at 423 A.2d 615 561, Lloyd Corp. omitted).] (1972)) (citations 143 33 L.Ed.2d 2219, 2229, S.Ct. Marsh, owner, advantage, Or, more an for his “[t]he as stated in by public general, in the more opens up property for use his statutory and constitu- rights circumscribed do his become Alabama, it.” v. 326 U.S. rights of those who use Marsh tional (1946), 276, 278, 501, 506, cited with 90 L.Ed. 268 66 S.Ct. 590 v. Amalgamated Employees Union Local approval in Food 1601, 1612, Plaza, 308, 325, Valley 88 S.Ct. Logan U.S. (1968). 603, 616 L.Ed.2d one the outcome of this balance. On

There is no doubt about side, in private property owners’ interest control- weight greatly limiting property has diminish- ling and activities on their property. permitted invited on that in view of the uses and ed case, regional operators private property owners in this The proper- malls, intentionally their community have transformed market, place, a public gathering ty square or a public into a district, community; they this have told business downtown to, theirs, come way property is to every possible that the public visit, hopefully shop spend; they please, and to to do what to practical- many ways, mostly through the they but have done so encouraged on their public ly permitted uses found unlimited any in the sliding slide farther The scale cannot property. private property interests. and diminished direction of use balance, weight plaintiffs free other side of the On the in our constitutional most substantial speech interest is the to the speech that is central interests involve scheme. Those centers, speech, free speech. of free At these purpose of our interfer- discernible leafletting, can be exercised without such as non-shoppers’ shoppers’ and profits or the ence with the owners’ speech is thus com- enjoyment. weight of the free interest quality of the constant is the and a variable: posed of a constant speech important society; speech, free here free that is the most potential interference with this diminished the variable is its property the limited free interest the owner. Given accompanied only by speech right sought, leafletting that necessary leafletting, subject normally associated with and interference, power regulate, any, if owners’ broad negligible. will be speech right free

The vindication of our State’s constitutional within the standard of Schmid as clearly falls at least as this case campus the facts in that ease. the use of the did While greater compo proportionately for free was a Princeton uses, strong total and while Princeton had a nent of Princeton’s political speech, potential institutional commitment to *32 interference with Princeton’s need control activities on its campus community and within its academic was troublesome. Schmid, supra, 84 N.J. 566-67, 423 A.2d 615. We acknowl sensitivity overriding indepen edged the of the issue —the need private shape dent universities to control their mission and to it respect outside interference —and our determination to without Moreover, independence. that Princeton’s commitment to free speech off-campus organizations and its invitation to and individu idiosyncratic, als is not an essential or inevitable attribute of private society universities’ role in or their success. have no We private may that other no such doubt universities have constitu obligation change tional and assume that Princeton itself could so mission, commitment, policies bring question its as to into speech right, although continued existence of the free we doubt very given University’s much that that occur tradition and will history. case; sensitivity

No exists in this there is no need to such carefully damaging calibrate the risk of the mission of these centers, that, practically for the non-existent. More than risk is obligation the constitutional in this case arises from what we have recognize regional shopping come to as the essential nature of corresponding their all-em- centers —their all-inclusive uses and regional shopping public. For bracing implied invitation to nature, part of centers, expressional invitation is their implied intentional inescapable mission as the solidly in their embedded profit- their basic business districts and to downtown successors likely change in that essential foresee no making purpose. We the standard or the the elements of that would affect nature property rights. free between ultimate balance expressional plaintiffs on balance totally satisfied that We are are property interests. We private rights prevail over defendants’ plain- interference defendants with satisfied that the further oppressive or con- unreasonably restrictive rights constitutes tiffs more than a speech would affect deprivation of free duct. The portion community, a substantial university it would affect population. of the state’s plaintiffs common law conten directly need not deal with

We However, grounds, deciding the case on constitutional tions. Hunt, supra, 91 N.J. at mentioned in on those sources we draw (Handler, J., concurring), including our 363-68, A.2d 952 that would vindicate lays It a foundation common law. setting. assembly rights in this exercise ruled, (1971), Shack, we on 277 A .2d369 In 58 N.J. State v. federally funded employees of grounds, two common law opera private property of an right to enter organizations had the migrant who lived camp to aid two workers migrant labor tor of a aspect speech, an there. The aid included and worked *33 assistance available give information about right to the workers migrant By bringing workers federal statutes. them under need for camps created a operators of these property, their private of its denied because that could not be speech free there in necessitous circum recognized in Shack that ownership. We interests rights yield to societal stances, property must between needs, be an “accommodation that there must at general public,” id. right and the interests of the owner 369, 306, A .2d that 277

366 land,

while will the owner in his interests in “... yet society protect permissible rights to find the absoluteness of his [s]uch an owner must expect property organs curtailed of The current balance between individualism society____ by of social interest and social dominance depends only upon political ideologies, and social facts of the time and but also under physical place upon discussion.” (Patrick (quoting [Id. Rohan, 277 A .2d369 5 Powell on Real J. 305, Property 1970)).] ed., enduring support also find as for our conclusions an We Marsh, principle recognized principle pertinent in that remains purposes though accepted for our it has not been even this princi context as a matter of federal constitutional doctrine. The (and ple Logan) of of that case is that the constitutional Thus, by property cannot be determined title to alone. private ownership property where of that is the functional coun terpart effectively monopo of the downtown business district has significant opportunities speech, lized for free the owners cannot opportunities by prohibiting eradicate those it.12

D determinations, many Like constitutional our decision to day applies provision many years ago a constitutional written to a reasoning Logan We note the and of the dissents in Valley Lloyd Hudgens. Hudgens: As noted Justice Marshall in his dissent in nothing suggest general [T]here is Marsh to that its was limited approach underlying to the facts of that case. concern in Marsh was particular regardless free, that traditional channels of communication remain public concern, the incidence of Given that the crucial fact Marsh ownership. was that the owned the traditional forums essential for effective company communication.... Logan recognized recognize— In we what the Court refuses to Valley today shopping dedicating the owner of the modem center his complex, by district, use as a business to some extent the “State” property displaces forums, from control historical First Amendment a virtual may acquire suitable for effective communication. The monopoly places roadways, park- ing lots, and of the modern center be as essential for walkways may effective as the streets and sidewalks in the or municipal company-owned town. [Hudgens 539-40, 1029, NLRB, L.Ed.2d, v. U.S. 96 S.Ct. (1976).] 196, 218-19 *34 foreseen. One not have been ways that could society changed in capa- vastly increased relatively the modern: changes is of those communication, the moment at primarily, for bility mass to achieve as emergence of television This least, through television. to do so provides no communication for mass preeminent medium right. Most funda- deny plaintiff this constitutional justification to through means has one right of free general mentally, the means; never any radio other a lack of depended on never districts. speech at downtown business diminished matter to practical as a Furthermore, not available television is 1993 the quarter of In the fourth groups. these issue-oriented commercial thirty-second television of a national average cost $155,000 during hours to $23,000 during daytime ranged from Media, Adweek, Marketer’s Guide prime-time hours. (1993). rates for 1993-199k, much lower While at 27 Fall/Winter simply can- available, groups issue-oriented are audiences smaller paucity of issues campaign. The television not afford an effective only those will see it. The viewer proves on television advertised membership and the most substantial groups with issue-oriented very are few. funds. There impact of confidently predict the future can

Although no one groups, these speech of on the free developments technological harm than them more in fact to do present seems television choice, somewhat it has overwhelming medium of good. As the traditionally generated coverage impact press diminished coverage has issue own lack of Television’s groups. issue-oriented covered, coverage they are widely criticized. When been on issues that majoritarian viewpoints invariably with deals almost little-known, often public. The large sectors of engaged have rarely are their views groups and of, issue-oriented unheard small hearing, but that may not be worth Some if ever mentioned. country of dissidents born in a little comfort give should itself, country for the groups, indeed For these small dissenters. of free serving core value short falls television —the heard, in time can minority, if unpopular views of belief *35 majority poorer become the view. We are a nation when these groups small are silenced. The effect of the dominance of televi- sion has been to groups increase the need of these issue-oriented means, public through to reach the other and their other practicable leafletting they means is the seek here. Justice it, Marshall knew and said it well: major For who do not have many television, radio, access to the persons easy and the other forms of mass newspapers, media, the can only way they express range general themselves to a broad of citizens on issues of concern is to public or handbill, or to utilize picket, other free or means of relatively inexpensive communication. The that these have to be able to only hope people communicate is to be in those areas in which effectively permitted most their fellow speak can citizens be found. One such area is the business district of a or town or its city functional And this is equivalent. have tremendous need to why respondents regional shopping [a themselves within center], center express Lloyd’s v. 407 U.S. 92 [Lloyd Tanner, 551, 580-81, S.Ct 33 Corp. 2219, 2234-35, L.Ed.2d (1972) (Marshall, dissenting).] 149-50 J., provisions If magnitude constitutional of this should be inter- preted light changed society, should, of a they and we believe important change emergence the most is the of these centers as competitors the great downtown business district and to a extent as the successors to the downtown business district. The significance path speech of the historical of free is unmistakable compelling: parks, squares, streets, the and the tradition- ally speech, the home of free were succeeded the downtown districts, areas, including business often those the downtown busi- ness speech districts where that free followed. Those districts substantially displaced by have now been these If centers. our substance, any State constitutional of free has it must continue to path. follow that historic It stop cannot at the downtown business district that has become less and less effective as a forum. It cannot be silenced “as the traditional realm grassroots political activity away.” withers Berger, Curtis J. Pruneyard Lands, Activity Revisited: Political on Private (1991). N.Y.U.L.Rev.

Certainty impossible is in determining the undiscoverable intent century-old provision of this light changing In times. free effort, however, forget our constitutional must not we in the practically all others different from speech provision is fundamental. and it is proclaimed this difference nation. Schmid speech, and right of free Jersey, have an affirmative In New we unreasonably restrict private nor entities can government neither restriction, circumstances of and the It the extent of the it. restricting critical, identity party not the that are restriction prohibit attempt government ever to speech. free Were district, doubt our without downtown business it, Jersey in New when prohibit would Constitution centers, our Constitution thing at these the same entities do *36 extent of precisely the cannot determine prohibits that too. We our constitutional speech that will call forth damage to free case: it, required in this precision is not prevent but provision to damage is massive. the The also be considered. political nature should change

A of a repeal of laws and adoption or officials and the recall of elected have and referendum through initiative provisions constitutional country, the former —recall—now fairly in this common become Constitution, refer- the latter —initiative Jersey’s part of New petition- depend directly on Both possibility.13 endum —a realistic through speech, free indirectly persuasiveness, on the ing and recall, cause, In the case of candidate, petitioner. or the is the if the official required petitioners are one million over 48,000 official, average is over Governor, county if a or 25,000.14 As for district, average a signatures, and for 300,000 referendum, require over proposal would one initiative 200,000 a for and over initiative a constitutional signatures for 13 in 1994. introduced and referendum on initiative We note the proposals (1994). (1994); Leg., Leg., 1st Sess. Ill,A. 206th 1st Sess. 33, 206th A.Con.Res. registered voters for the figures the number are based on These Legislative District 1993 New Services, Jersey for Government election. Center (1993). 5, 12 Data Book statutory Obviously, likely initiative.15 these centers are the most laws, place realizing goals perhaps such practical place. required petition signers number of cannot speech rights highest be found elsewhere. These are free order, provision already approved by people. the recall It is speech provision unthinkable that the free of our State Constitu- protect tion them will at these centers. look back

We and we look ahead an effort to determine what provision speech a If constitutional means. is to mean future, anything in the it must be exercised these centers. Our right encompasses leafletting constitutional more than and associ- empty ated on sidewalks located in downtown business communicating districts. It people means with the the new centers; people commercial and social if the have left for the centers, right right go our constitutional includes the too, them, there to follow and to talk to them. adopted

We do not believe that those who a constitutional provision granting of free wanted it to diminish importance society changed, as dependent to be on the unrelated transformation, accidents of economic or to be silenced because of way doing a new business.

y granting plaintiff Two of the defendants contend *37 right speech deprives the constitutional of free them of their law, property process without property due takes their without just compensation, infringes right speech. on their of free Const, Const, ¶¶ I, V; I, 6, U.S. amends. art. N.J. 20. Each of contentions, those insofar as the Federal Constitution is con cerned, Robins, rejected in Shopping was PruneYard v. Center 74, 82-88, 100 2035, 2041-44, 741, 447 U.S. S.Ct. 64 L.Ed.2d 752-56 (1980). Their assertion here includes the same contentions under 15 projections gubernato- These are based on the number of voters in the 1993 (1994). Legislative election, rial as in the New Manual 860 reported Jersey

371 Constitution, reject reasons which we now for Jersey’s New Supreme by Court. expressed the United States to those similar similarly have jurisdictions have this issue that addressed Other Corp. Whiffen, Lloyd v. on the federal PruneYard decision. relied (1992) II); 446, v. 500, (Whiffen Bock 449-50 849 P.2d 315 Or. (Colo.1991). Co., as Insofar P.2d 62 Mall 819 Westminster concerned, in rights our property is decision private invasion (1971), Shack, 297, 303-08, is A.2d v. 58 N.J. State Su similarly to the United States dispositive. We would add free property response to the owners’ preme Court’s (concerns in concur underlined Justice Powell’s speech concerns PruneYard, 96-101, 100 at 2048- in at S.Ct. supra, rence U.S. 761-65) have private property owners who that 64 L.Ed.2d (and in the society profit for their transformed the life of so to have speech) free must be held process, its so diminished They speech. free have part right of relinquished a of their they now the real part use defeat relinquished that which would centers; society free at their need of and substantial theoretically-important permitted a be to claim they should not they matter have invited. No right from multitudes of silence is property owners analyzed, right it is claimed how significantly claim would compared to that which their minimal diminish. rights, but lightly private property with do not interfere

We drastically case, exercised, way they as this a are when a to avoid right speech in order of freedom of curtails latter private property, relatively with minimal interference is that one does not mean yield to the former. That must other, although we believe fundamentally important than the more conflict is, of the here the correct resolution but rather that it this case involved in rights self-evident. What is those is between every their every group make right person and of is be, may they and the known, unpopular popular or however views them. them learn from What public to hear society. speech right of free is the fundamental involved here be society important to today’s is too The flow of *38 shopping cut simply off enhance the in our state’s ambience shopping centers.

Defendants, concerns, in advancing property con- their plaintiffs primary, tend that activities are discordant with their exclusive, However, goals. indeed their commercial as noted earlier, negative enterpris- the assertion of a effect on defendants’ persuasively supported es is not the if record. Even the issue record, consequence were in on this is an doubt it unavoidable of guarantees their own activities. Our Constitution of free speech premises consequences; at their with of its all inevitable guarantees compensation taken, and while it also fair if property is guarantee there is compensation no of for the of constitu- exercise rights impact tional that does slightest not result even the on profits.' business or

VI holding today applies regional Our to all shopping centers. holding That is based on their essential nature.16 The mammoth regional centers, uses, proliferation size of these all- invitation, embracing quality implied compatibility and the of free with those presence uses: inevitable of all coexistence of those more satisfy factors than the three Furthermore, regional elements of Schmid standard. these are, shopping significant respects, centers all the functional equivalent district, provides downtown business a fact that support holding. further for our places These are the essential preservation for the society that nourishes was they found downtown business districts when flourished. among regional

We are aware of the differences defendant shopping range regarding centers non-retail uses. The (The holding shopping Our also to the defendant center applies community Creek) Mall at but Mill the record us is before insufficient to us that it satisfy should to all centers. More information apply community necessary before that can determination be made. *39 events, only by musical visits apparently offers Mall at Short Hills program. Bunny, a walkers’ Easter fitness Santa and the generally allow public events and The other offer numerous malls causes; local space promote activities community groups to emphasize, are common. We expressive of various kinds uses however, degree public activity are in the of these differences that regional from the obli- exempt not mall not material and will speech activity. to free gation permit by as the inevitable suggested defendants The list of “horribles” private property consequence holding for other forms of of our now, litigation. future rather than some be dealt with should theater, mall, stadium, single no strip no no highway No football use, store, small to medium no and no huge suburban stand-alone to of Schmid shopping sufficiently satisfies standard center prem- free those speech of extension warrant the constitutional ises, and hold. we so that may degree of some be differences

We realize there give us that would otherwise might approach a closeness cases among the debate apparently infused pause. Similar concerns on these issues. Supreme Court of the United States Justices defendants, expressed Addressing precisely the same concerns acutely “Every of the Court was said: member Justice Marshall not dealing degrees, with abso Logan that we [in ] aware were of difference can be constitu degrees that lutes. But we found Tanner, 551, 5, 581 n. Lloyd 407 Corp. v. U.S. tional dimension.” (1972) (Marshall, 131, n. 150 n. 5 L.Ed.2d 92 S.Ct. entity apply to which we J., Despite degrees, dissenting). center, clearly and shopping right, regional in its from all others consti easily distinguishable discernible Schmid; distinguish it is of the standard tutional satisfaction size, uses, layout, and its multitude of its physical its able its imposition together compel the that combination of characteristics obligation. constitutional holding, in our shopping centers regional of all The inclusion application to all their clear facts before us and justified by the regional centers, comports with the nature of the obli- gation unable, however, as a constitutional command. We are apply that community shopping command to centers with one us, such center before for while we believe all others share its characteristics, yet we are sufficiently certain of that fact. justification holding the limitation of our regional shopping centers is posited obvious. Defendants’ multitude of uses to allegedly which free would extend under our substance, decision is without as we Using have held. the consti- Schmid, analysis tutional it is clear all of defendants’ *40 above, examples mentioned the three elements either will not be degree satisfied or their of substantially satisfaction will be lower regional Indeed, than in a shopping center. some of the locations suggest that defendants we be concerned about include but one implied use. Their invitation is limited since the uses at those approach locations do not regional multitude of uses found at shopping Furthermore, centers. activity the limited at such loca- tions is such that the speech exercise of generate greater free will interference with their normal use. The common characteristic of crowds, defendants’ list is but it takes much more than crowds to trigger obligation. the constitutional not, cannot, however,

We do and possibility foreclose the that in some case with unusual speech right circumstances the free may elsewhere, exist notably most shopping at a center that is neither regional community nor but clearly that has consistently and permitted invited or candidates, groups, others, issue-oriented and to leaflet. holding

Our leafletting limited to speech and associated of, support to, opposition causes, or in candidates, parties— and political speech. and societal free affirmatively We rule that our State Constitution does not speech rights confer free regional at community and go beyond centers speech. such In addition to some doubt —the really issue is not before us—whether our provision constitutional was' intended to cover commercial speech any all, way at we find this limitation the result of our Schmid. Commercial and standard of the elements application is funda- community shopping centers regional and free centers uses of those purposes and mentally with the so discordant generally protection. It is disqualify it from constitutional as to center, well as the managers of the as the owners discordant: merchandising strategy, their tenants, carefully plan their various reap the rewards entitled to advertising programs, and are interference, even well-inten- commercial efforts without their interference, a somewhat from others. At commercial tioned obviously be level, speech could free the commercial different uses, success, activities, centers’ directly in conflict with the seeking persuade leafletting being example the most obvious require not go We will non-shoppers to elsewhere. shoppers and for commercial every application carefully review centers to these justifying its exclusion to the test put them free on obviously serious intrusion a most It is some balance. under owners; satisfy the it does of these property interests Schmid; protec- constitutional does not have State it standard tion.17 ruling is confined speech, our for the manner

As normally speech that speech: leafletting and associated sought no has leafletting. Plaintiff necessarily accompanies *41 a bullhorns, or even megaphones, not include more. It does and dem pickets, parades, placards, it not include soapbox; does speech normal onstrations; anything other than include it does not level of speech 17 with the lower is consistent treatment of commercial Our by As noted speech Federal Constitution. under the protection such afforded Clifford, protected First speech under the "Although is commercial Justice proposing speech a Amendment, between distinction is a ‘common-sense’ there speech, political speech, including varieties of transaction and other commercial speech is less protection to commercial accorded constitutional thus the expression.” State v. constitutionally guaranteed provided to other than is (1980) 402, 5, (citing Gas & Miller, Hudson Central 821 412 n. 416 A.2d 83 N.J. 2343, 557, Comm’n, 65 S.Ct. U.S. 100 Corp. 447 Pub. Serv. v. New York Elec. regarded may as (1980)). speech be commercial We realize some 341 L.Ed.2d that situation. We do not address issue-oriented. 376 only necessary

and then such as is to the effectiveness of the leafletting. speech leafletting, The free associated with handbill understood, ing, pamphleteering, commonly as that passersby which is needed to attract the attention of a normal —in available, voice—to cause and to the fact that are leaflets harassment, pressure, following, pestering, without any kind. Additionally, the sale of literature and the solicitation of funds on (as spot distinguished appeals from found in the leaflets themselves) by connection, are not protection. covered In that reasoning jurisdic we are in accord with the of decisions in other tions. Policy Southcenter Joint Venture v. National Democratic Comm., 413, (1989) 1282, (Utter, J., 113 Wash.2d 780 P.2d 1306 (“The concurring) speech activity [soliciting nature of this mem berships and competed directly property contributions] with the interests of the mall owners and tenants —who were in the retail business.”); Gov’t, Representative H-CHH Assoc. v. Citizens For 1193, 841, Cal.App.3d (1987), denied, 193 Cal.Rptr. cert. (1988) (“Any U.S. 108 S.Ct. activity 99 L.Ed.2d 446 seeking political necessarily to solicit contributions interferes with that function competing with the merchant tenants for the patrons.”). funds of [mall]

These are the basic limits on the exercising manner of sought kind of free that They has been in this case. are time, not intended at all to foreclose the adopting owners from place, regulations and manner impose rules and further and greater they limits —nor prevent are intended to the owners from granting greater rights. concern, concern,

There is possibility understandable about the confrontation, disturbance, just and even violence—concerns not business, safety but security people for the at the premises. Freedom always potential, has had this controversy being part of its nature. Defendants’ fears are not fanciful, hardly problem. but this is country, novel This and its cities, point, districts, and more to the its downtown business have successfully dealt with it and lived with it for centuries.

377 any harm to these opinion will result believe our We do not businesses, enjoyment for those who centers, any less nor to their we have visit, The free non-shoppers. shoppers and parades, no no demon- only, speeches, no permitted leafletting — speech and the form of free the least intrusive strations —is ability the of proves experience elsewhere to control. easiest The rare harm. such without centers to absorb those most unlike- from circumstances resulted instances of disturbance guarantee that distur- Obviously, cannot we ly to occur here.18 Indeed, we could decision. as a result of our will not occur bances in the ab- disturbances even freedom from such guarantee However, possibility of the slim to leaflet. of a sence state; this the pay as citizens of price the we all disruption is necessary result of rights is a abuse their danger that some will speech. commitment to constitutional our time, concerning regulations impose to power The centers’ speech is exercising right of free place, and manner of limit malls can that in most eases extremely We assume broad. of days, specific and a number leafletting specific to the time entitled to be group will be Certainly no individual or days. which at Westfarms such as that occurred foresee a disturbance We do not 1983, nature of the circumstances due to the unusual Connecticut in Mall in Associates, Cologne surrounding v. As discussed in that incident. Westfarms 1201, 2, (1984), against injunction an 1203 n. 1204 n. 469 A.2d Conn. signatures in Organization solicit for Women to National mall allowed the issues, groups. deny to other specific access support but the mall continued respond However, police injunction, to the refused the local because of trespass- permission as groups leafletting be evicted requests without that mall’s attempted appear at the Sunday May Klan the Ku Klux a ers. On entering They the mall being permission. were barred from after denied mall departure, a police. demonstration After their the assistance of with police, local protestors required intervention of the further anti-Klan number of day as a result police. stores closed for Several mall well as that of state as policy responded police whether their or unclear when the incident. It is fact that this is disturbance. The contributed to the non-intervention suggests such brought that of this Court to the attention confrontation such opinion, the conditions of our the clear terms and rare. Given incidents are will not apparently Westfarms Mall disturbance to the contributed confusion exist. *43 message. any necessary convey is to

present more often than circumstances, however, days to certain some a limitation Under instance, regulation. may constitute an unreasonable For a blan- leafletting Saturday Sunday or prohibition against ket on the addition, may an unreasonable. In an otherwise before election be day may given peculiar innocuous restriction be unreasonable Depending speaker characteristics of the or the cause. on circumstances, depend and all of these comments on the circum- one stances, here, may necessary, day if it be as sought permitted, speech permitted portion or be a fair of that day. place right may perhaps

Limits on the of exercise of the properly speech-rights parking confíne the exercise of free to the lot, or to common sidewalks and other areas outside the enclosed all, however, possibility malls. We do not at exclude the that the effective, leafletting, may require to be access to the enclosed portion leafletting of the center. To the extent is confined some space, limited we assume that in addition to normal voice contact passersby, sign appropriately stating with an sized the cause will permitted. Clearly, by competing conflicting groups be access or may days, staggered groups may be to occur on different or the be placed apart. far go beyond need not and should not that. Problems of this

We concerning regulation traditionally kind of free have been through negotiations resolved either discussions and between the government, usually police, citizens involved and the if unsuccessful, then resolved courts and counsel. are certain We reached, though that reasonable accommodations can be both may completely sides not be satisfied. speech right,

We believe that this constitutional free thus limit- ed, perform assuring will the intended role of that the free heard, effective, Jersey’s of New citizens can be can be and can many people reach at least as as it used to before the downtown transported business districts were malls. prepare require time to recognize that these centers will

We concerning applications to leaflet and procedures regulations and satisfy regulations procedures must activity itself. Those constitutional of the centers and the legitimate interest both In always simple matter. order rights applicants, not matters, other our time to address these and give the centers days of this sixty until from the date judgment will not take effect decision.

VII reversed; judgment Appellate Division is judgment entered, days date of this sixty from the hereby effective leaflet on decision, declaring it has a plaintiff in favor of above; judgment is entered premises as described defendants’ Square Mall and The Mall Short against Riverside defendants plaintiff does grant speech rights to declaring that the of free Hills rights they have asserted under both deprive them of the and State Constitutions. Federal

APPENDIX opinion B to appeared Appendix as following Appendix [The Division, N.J.Super. Court, reported at 266 Superior Chancery (Ch.Div.1991).] 195, 211, A.2d 1094 OF EVENTS APPENDIX B—LIST CENTER, INC. HILL CHERRY following public events which sponsored the Cherry Hill Center members of the patrons and other open were to Center during areas charge, in the Center’s common admission without 1990:

Bel Canto Opera Competition

Spring Fashion Show Arrival

Easter Bunny Seedling Tree Giveaway

Global ReLeaf

Bugs Show 50th Bunny Anniversary Mouse Meet and Greet

Mickey

Back Yard Circus Fashion

Fall Show

Trick or Treat at the Mall

Santa’s Arrival Thanksgiving Dinner Citizen

Senior with Santa

Breakfast Musical Performers Holiday Screening Blood Pressure Mall Walkers Mall Walkers 5th Salute Anniversary

Hadassah Gift Holiday Wrap for Tots

Toys

Visit Santa Claus

Signing Hearing Santa for the Impaired Re-Opening with the New Jersey Grand Pops Fashion Spectacular Greatest Adventures

Snoopy’s New York Collection

The Jones the New Youth Concert by Jersey Symphony Campaign Registration Voter *45 CENTER

WOODBRIDGE sponsored following public events which Woodbridge Center open patrons and other members of the were to Center during areas charge in the Center’s common without admission 1990:

Ice event Sculpture

Hadassah Gift Wrap Living Boat and Leisure Show

Fashion Show Arrival

Bunny

Pancake Breakfast

New Youth Jersey Symphony

NJAEYC Screening St. Elizabeth’s Cholesterol Hospital ReLeaf Tree Giveaway Global

Mademoiselle Fashion Show

Vacation Show Fest

Baby Modeling

Father’s Freeze Day

New Concert Series Jersey Pops and Minnie Breakfast

Mickey Traffic Show

Muppet Safety

Children’s Fashion Show

Newark Museum Workshop

Ninja Turtle Show

Fall Fashion Show Parade

Safe Halloween

Santa’s Arrival Entertainment

Holiday Community

1990 Car Show

16th Annual U.S. Marine for Tots Corp. Toys MALL

LIVINGSTON Livingston sponsored following Mall has events at the Mall general public charge: in 1990 to which the was invited without Boat & Leisure Show

Bridal Fair

Bridal Fashion Show

Spring Fashion Shows

Easter Mall Visits Bunny

Hand Made America Craft Show ID

Child Day

Prom Fashion Show Kegistration

Voter Drive

Home Show

Juvenile Diabetes Walk-a-thon Treating in

Trick or the Mall

Santa Arrives

Santa Visits Mall *46 Hours

Story Programs Entertainment

Holiday TOWNSQUARE

ROCKAWAY following Townsquare sponsored events at the Rockaway general public was invited without mall 1990 to which charge: Show

Antique

Annual Bridal Festival

Bridal Fashion Event

Boat Show

Spring Event Fashion

Easter Photos Bunny Screening Cholesterol Meet & & Minnie Mouse Greet Mickey Prom Event Fashion

Double Dare Road Show

Jail-a-thon for Cancer Living

Leisure Show

&Meet Bart Simpson Greet

German Band Performance

Back to Fashions School

Fall Fashion Event

Crime Prevention Day in America Show

Handmade

Santa’s Arrival Breakfast

Photos with Santa

Choral Groups MALL

MONMOUTH following sponsored at the mall Monmouth Mall has events during was invited free of 1990 and 1991 which the charge:

1990: Bureau

Monmouth Census County Display Health Promotion Children’s Dental Day Presentation World Aerobics Gym Spring Fashion Show

Photos Easter with the Bunny Modeling

Freeze

Spring Fair Community

Summer Sidewalk Sale

Fall Fashion Show Trick-or-Treating Celebration,

Halloween With for the Children Photos with Santa

“Sounds of Christmas” Performances

“Makin Music” Concert Holiday

(cid:127)Piano Recital

1991: Seeing Dog Mall Walk Eye

4H— St. Patrick’s 5k Run at the Mall Day Program Free “Video Postcards From Home” to the in the Gulf troops Berlin Wall Exhibit

Lighting of the Christmas Tree Sidewalk Sale

Savvy Shopper

Photos of the Easter Bunny After Hours Fashion Hour Savvy Shopper Show/Cocktail at Halloween the Mall Campaign

Santa Photos Entertainment

Santa

Spring Fashion Show Sidewalk Sale

July

Fall Fashion Show Choral Concerts

Holiday Montgomery Character Jackson of “All Children” Appearance by Soap Opera My THE MALL AT MILL CREEK following non-profit organizations activities of occurred The Mall at Mill Creek:

1989: New Prosecutor’s Victim and Witness Association—Information for Crime Jersey Victims Recreation Art Secaucus Department Display Meadowlands Medical Center Health Fair Hospital March of Dimes Event

Deborah Foundation Gift Hospital Wrap

1990:

American Cancer Daffodil Sale Society Registration Drive Voter for U.S. Senate

Bradley Fairleigh Information Dickinson University Information March of Dimes

PSE & G Information of Deborah Raffle Sale

Secaucus Chapter *48 Drive Lions White Cane Secaucus Recruitment Naval Sea Cadets

U.S. Recruiting Information U.S. Army Association Information disseminat- Prosecutor’s Victims and Witness New Jersey to the ed Foreign Recruiting U.S. Veterans Wars High Art School Expo Secaucus Jail-A-Thon

American Cancer Society sponsors “Merry Milers Mall Walk”. Mill The Mall at Creek during hours to the Mall Participants in this event have access open as well as shops yet are not for business the Mall when requirement that a regular hours. There is no during business participate in this event. shop Mall in order to person at the SQUARE CENTER SHOPPING RIVERSIDE following events over the Square sponsored Riverside has years: last two

1989: and Finance Show

Business Spring Fashion Show Show Easter Bunny

Spring Events

Spring Kidfest

Springbreak Kidfest Show

Home and Garden

Working Show Woman Working Woman Seminar

Bergen Read-In Festival County Annual Dell New Crossword Jersey Open

5th Summer Concert Series

Back-To-School Series

Fashion Show “Riverside Chess Tournament 8th Annual Rapids” Speed Home Show

Halloween Kidsfest (Nov. 1989) Entertainment Holiday 1989 —Dee.

1989 U.S. Marine for Tots Box Corps. Toys Drop 1990:

Winter Show Antique Youth” Art Show

“Today’s

Spring Fashion Show

Earth Celebration Day

Victorian Garden Party

6th Annual Dell New Crossword Jersey Open Great Outdoors Summer ’90 Expo Summer Show Antique 1990) (July Aug. Music Festival: 5 Mondays 1990—

Back-to-School Kidsfest 1990 Fall Career Fashion Show

Great Scotland Festival

9th Annual Invitational Masters Chess Tournament Speed Craft Festival County

“Picasso of Show Pumpkins” *49 Halloween Activities Day (Nov. 1990) Entertainment 1990—Dec. Holiday -24, place during regular Most of the events took mall hours a but few occurred when the mall stores were closed and several Meeting in Square meeting occurred The Room. Riverside has a Place,” Meeting may room called “The which be used for a fee general public. Meeting up people The Place can fit to 150 bookings Monday through Fridays and is available for from 8 noon, P.M., P.M., 12 1 A.M. to P.M. to 5 and 6 P.M. to 9:30 noon, Saturday 12 1 from 8 A.M. to P.M. to 5 P.M. All bookings approved by management. must be made advance and MALL

SHORT HILLS sponsored following Hills Short has events 1990 and 1991: Mini June Symphony performance

Morris Nanton Trio Jazz

String Ensemble of June 25 Fall Concert Series

September Riddle Orchestra 1. Nelson Orchestra

2. Dorsey Tommy Bach 3. Classical Beethoven

4. Guitars Splendor

5. Miller Orchestra Glenn Trio Morris Nanton Jazz

6. Piano Concerto

7. Mozart by mini-symphony 8. Classical Basie Orchestra Performance Count Special Santa Claus program Easter and display Peter Rabbit concert series Valentine’s Day piano Septem- during mall hours. The were scheduled

These events Sundays from eight consecutive held on concert series was ber to 3 P.M. P.M. program, which allows fitness walk sponsors Hills

Short hours, from 7:30 A.M. daily business mall before access to the cooperation with sponsored in program The until 10:00 A.M. members of the Hospital open to all Memorial the Morristown license. Over two writing and receive a register who program. mall for the registered with the people have hundred QUAKERBRIDGE MALL following public events at sponsored the Quakerbridge Mall members of the shoppers and other in 1990 to which the mall charge: without an admission general public were invited Show Antique Sale Sidewalk January Arts Show

Colonial

Boat Show Fair

Bridal Design Show Interior

New Car Show of America Scouts

Boy

Home and Garden Show Show and Collectibles

Antique Design

FFA Floral Show Arrival

Bunny

Spring Modeling Freeze

Investment Show

Health and Fitness Show

Iris Sale

Fall Kids Show

Back To Fall Fashion Show

MDA Telethon

Fall Travel Show Energy

Home and Show

Winter Survival Show Gifting Show

Holiday Tables Show

Holiday Arrival

Santa’s

Breakfast with Santa Quakerbridge community day Mall had a in 1990 where approximately non-profit groups, ten and non-commercial includ- ing Society, present. group the American Cancer were Each had permitted its own table located the common area and was speak persons persons and hand out literature who approached political religious groups their or tables. No were day. participate community allowed to occasion, Quakerbridge representatives one On Mall allowed College up of Rider to come to the mall and set a tax information questions table at which visitors’ about tax matters were an- swered. Dystrophy sponsored

The Muscular Association telethon Quakerbridge which was held in the common area of the Mall. A regional phone up provided. bank was set and entertainment was shops provided Information about mall activities and tenant was by the mall. occasion, Quakerbridge

On one Mall’s Merchant’s Associa- Township jointly sponsored tion and Lawrence an exhibition and display municipal groups depart- fire of local such as the volunteer *51 No fund- emergency medical technicians. the volunteer

ment and raising was conducted. season, sing Quakerbridge Mall at the holiday choirs

During the provide entertainment. sponsors a Quakerbridge Mall Association The Merchant’s hospital. Partic- jointly a local area program with mall walkers necessary. purchase or is public. No cost ipation open to the is Saturdays for the weekdays and A.M. on opened at 8 The mall of the mall employees. Members and their of tenants convenience they provided at this time may in the mall program walk walkers at all times. membership button display a MALL HAMILTON following public events at sponsored the Mall has The Hamilton members of the shoppers and other in 1990 to which the mall charge: an admission invited without general public were Sidewalk Sale Clearance Winter and Band Retirement Show performance n Fair & Fashion Show

Valentine’s Celebration/Bridal Arts Show Colonial Spring and Garden Show Home Magazine Fashion Show Restaurant Gala

Atlantic City Modeling Spring Parade and Freeze Easter Arrival Bunny Your Counts Cholesterol Young Of The Child Day

Auto Show

Showcase of Services 90’s Show

Women Mother’s Celebration Day

RNS

Arts and Crafts Show

Master Artists Tour For Dads

Toys

Rose Show Event Day Antique Shoe/Father’s Modeling Race Course At The Atlantic City Informal Night At The Races Hamilton Mall The Artie Shaw Band Performance and Mallwalker Club Reception At ACC The Mall Day To Success Seminar

Key

Health To You Show Drawing

TV 40 Grand Prize To Success Phase II Awards

Key

Boat Show

Toddler Tryouts

Pall Home Show

4-H At The Mall Day

1991 Auto Preview

Halloween Trick or Treat and Costume Contest Orchid Show Society

Santa’s Arrival

Coastal Celebration Cops Holiday Extravaganza Fashion

Holiday

WKTU Charity Day Service

Shopper Day complying every requirement guide- After in with set forth activity, for lines non-commercial the Kiwanis and Girl Scouts permitted Community to use the Booth at the Hamilton were Mall policies. non-partisan A a manner consistent with the mall’s registration Saturdays voter drive was held on consecutive September sponsored by the Atlantic was Area Business Women, and Professional Inc. program

The mall also coordinates with local businesses a ages Cops”. children six to twelve called “Coastal The activities clean-up include a effort of the area’s beaches. sponsors

Hamilton Mall Merchant’s Association a mall walkers program. Participation open public. pur- to the No or cost necessary. early opened chase is The mall is as as 7 A.M. on weekdays Saturdays for the convenience of tenants and their may program walk of the mall walkers Members

employees. membership button they display a provided this time the mall at all times. GARIBALDI, J., dissenting. re Jersey Constitution the New holds that

Today the Court privately-owned-and-operated quires that owners property for commercial their public onto malls invite who property to access to that purposes must allow activities, including, through expressional engage in unrestricted shoppers, pro petitions to of leaflets the distribution To reach that conclu political or social views. motion of various Schmid, v. sion, in State majority the test announced distorts (1980); completely the 535, 563, dismisses 423 A.2d 615 84 N.J. the use regulate and control owners to rights private-property fact, findings of disregards the trial court’s property; of their own *53 trial; relies eleven-day and instead extensive developed after an Supreme States Court that the United primarily on old theories long ago discarded. state courts and most other standard, property is majority’s rudderless whether the Under irrelevant; message the is whether publicly or privately owned purpose likewise property’s use and private the discordant with difference; equally- less-convenient but and whether makes no of no exist is -effective means of distribution accessible and mall, private property, here long as the moment. So private- many people congregate, the for to opportunity an offers expres people free access for grant those property owners must message disruptive effect. regardless the or of its activity, sional subject be duly that such access will Although the Court *54 property of Princeton University. Although private situated on property, Princeton was traditionally a forum for the free ex- ideas, change of and Princeton endorsed part that tradition as of its educational mission. We therefore appropriate found it permit Schmid free University’s private access to the property to

392 political Rather than endorse ad hoc determi-

express his views. Jersey nations, test the New a rational under we established rights private-property owners that balanced the Constitution property. private others on expressional the freedom of that and rights and [T]he to be to ascertain the of the parameters speech test applied the such owned and extent to which property upon privately property assembly rights ele- can to accommodate these involves several be restricted reasonably (1) account nature, This must take into the purposes, ments. standard (2) generally, its the extent use, use of such “normal” private property, primary (3) that of the invitation to use purpose and nature public’s property, such in relation both private undertaken activity upon property expressional use of the and public property. A.2d NJ. [84 615.] 563, Schmid, Pennsylvania Using essentially a test the same as Tate, established, in 495 Pa. Supreme Court Commonwealth v. (1981),. 158, limiting applying [the A.2d 1382 “a rationale for assembly to Pennsylvania] rights of constitution’s public used as a forum for debate.” property name but Campaign v. Connecticut Pa. Socialist Workers Western (1986) (discuss Co., 1331, 1336 515 A.2d Ins. 512 Pa. Gen. Life Tate). a for ing trespass overturned conviction Tate court pamphlets college campus. 432 A.2d at 1391. distributing on a subsequent concerning an a Yet when the court reviewed case mall, recog shopping to a it alleged constitutional of access university, shopping public not a nized that unlike mall was Workers, political expression. forum for Western Pa. Socialist “is A .2d The court the mall supra, 515 at 1337. found exchange goods and services operated place as a market for exchange That market Ibid. place but not as a of ideas.” own entirely with Court’s rationale consistent Schmid University’s raison is more conso finding that “Princeton d’etre assembly shopping principles than a nant with * * 615. purposes might 84 N.J. at 423 A.2d center’s be universities, dedicat- public malls are forums Unlike exchange use or ed to to the ideas.

II Schmid, Although majority alleges adhering the that it is its Indeed, opinion majority forgotten discloses that it is not. has Schmid, primary premise of that a balance must be found rights private-property expression- of between owners and the property. proper application al on that A of freedom others supports judgment, Appellate Schmid the trial court’s which the affirmed, may mall Division that the owners bar Coalition from distributing its leaflets the malls.

After a close and careful examination of the normal use of each extended, mall and the invitation each mall the trial court findings. prong set forth its factual The first of the Schmid test nature, requires purposes, into a court to take account the primary property In that use of the “normal” use. —its regard, the trial court concluded: It this court’s The that that be answered may unequivocally. opinion question

nature, use the malls is commercial. The malls purpose primary designed establishments, constructed, are retail and maintained to do business make a I did not hear one trial which controverts or contradicts at profit. fact finding. this offered no which will lead this court to other plaintiff proofs any conclusion. added).] (Ch.Div.1991) (emphasis [266 A.2d 1094 195, 200, 628 N.J.Super. Moreover, the trial court found “from all of the credible evidence offered at this trial that each of these ten malls has [that] has been is, primary purpose, property dedicated its facilities and to its that business and commercial ventures.” Ibid. factor, respect

In the extent and nature of the second Schmid public’s private property, invitation to use the the trial court stated: of mall is, From the credible evidence offered defendants, testimony designers

managers, I find that the invitation to each of the public’s planners, and does defendant malls is the owners’ and tenants’ business purpose leafletting to the activities of or the distribution of literature. extend added).] (emphasis [Id 628 A.2d Additionally, primary purpose “the the trial court determined that concerts, every [e.g., listed of each and one activities * * * celebrations, Day Earth and Girl Cookie is to sales] Scout increase thereby maximize sales and mall and people to the draw 1094. 628 A.2d profits.” Id. at *56 baldly majority asserts findings, the Despite the trial court’s public to use their an invitation to the mall issued that the owners granted “practically they please” and property “to do what * * * property.” Ante at on their permitted public uses unlimited majority’s reasoning, the nature 363, the A.2d at 776. Under majority’s By the is of no moment. of the invitation and extent large, privately-owned any public time the is invited onto analysis, congregate and therefore becomes place a to property, it becomes Lloyd Corp., area. In equivalent of a downtown functional the rejected the “functional Supreme Court supra, the United States analysis, finding: equivalent” tenants. It is to do business with the invitation is to come to the Center The meetings and for various used for certain that facilities at the Center are true recognized legitimate as obvious widely activities. The purpose, promotional bring to to create Center, business is to activity, potential shoppers responsible generate goodwill. There is no invita- and to open-ended a favorable impression, all however to the Center for any incompatible tion to the use purposes, public whom serve. stores and the they

with the interests of both the shoppers 140.] at 33 L.Ed.2d at [407 2227, at 92 S.Ct 564-65, U.S. property lose explained, “Nor does Supreme Court further As generally invited merely is private character because its 2229, 569, at designated purposes.” Id. at 92 S.Ct. it for to use Schmid, supra, at 423 A.2d also 84 N.J. L.Ed.2d at 143. See 615. majority findings, factual

Ignoring the trial court’s detañed one, Schmid, together into lumps the first two factors rewrites A Ante at 650 .2d continually misapprehends the test. factor as the majority repeatedly refers to the first 772. The nature, use, language prior to that: “the ignores the “normal” but private property.” primary The purposes primary use shopping, fact that mall is an obvious shopping use of a majority understand. faüs to majority any

Indeed, opinion is strikingly absent from the shoppers. shopping malls are primary users of that the awareness sight shopping We should not lose of the fact that who own and persons operate As not forum, malls are merchants. such should be they place, required provide making, signing, or occasion for or cracker barrels, petition parades, global discuss local or are in business for business sake. are events. They They villages, states, not or and however romantic it be to believe municipalities, may galvanic morning, to these of a for more public repair places, Saturday than bread and are instruments of the state. salt, they yet (McDermott, [Western Workers, J., Pa. Socialist 515 A.2d at 1341 supra, concurring).] mall, purpose primary In contrast to the of a educate, ie., purpose university to increase the wealth of knowledge, only through human which can be done discourse and discussion, open significant free and debate. That is the differ- University Princeton and The Mall at Hills. ence between Short Shopping accomplished minds can be even with mouths shut and closed. majority any purpose ignores distinction between the *57 not, however, purpose

Princeton and the of a mall. “We need really public public examine what a dedication to the for discussion means, property thoroughly no more ‘dedicated’ to for there is public regional community shopping these centers use than ** Therefore, 355, under the Ante at 650 A.2d at 771. majority’s reasoning, property, like Princeton whether the Univer sity, public public is irrelevant. was dedicated to the discussion public, property open All that matters is that the was to the as is a any large gathering space. example An mall or other open publiely-aceessible place a that will become an forum for expression majority’s analysis is Adventure under the Great plainly That absurd. Theme Park. result is analysis a prong The third of the Schmid directs court to activity upon “purpose expressional undertaken consider the property private public in relation to both the use of the such 563, requires determin property.” 84 N.J. at 423 A.2d 615. That * * * ing expressional activities undertaken are “whether the private public any in sense with both the uses discordant 565, court [property Id. at 423 A.2d 615. trial issue].” proving “plaintiffs not met their found that the have burden public and with both the activities are not discordant that their shopping malls are dedicated.” to these private uses which A.2d 1094. N.J.Super, at plaintiffs’ activity to Obviously, expressed purpose of was East, totally to purpose unrelated oppose in the Middle a the war purposes and to their invitation mall owners’ commercial Additionally, confrontations between shop there. political or advocating opposing views on a controversial groups clearly groups’ purposes will be topic likely, are and those social easily- debate is an shopping. The abortion discordant with Clearly, opinion. a to consider under the Court’s identifiable issue pamphlets will face allowing pro-choice group to distribute mall majority’s opinion, groups. Yet under the opposition pro-life from groups from its owner could not restrict such a mall property. issues, hotly-contested political and press social

When advocates Cologne easily-foreseen outcome. In v. West confrontation is an (1984), Associates, a mall 192 Conn. 469 A.2d 1201 farms rally Ku Klux Klan to there. permit members of the refused however, departure, a number of anti-Klan dem After the Elan’s onstrators, reports appearance of the intended responding to Klan, outside the mall engaged a heated demonstration police the state were building. Police from several area towns and bring The demonstra necessary to the situation under control. closing shopping-mall of some doors for the tion resulted day. stated in its brief:

As one of the defendants flowing or Black the Ku Klux Klan in their white robes Separatists Should *58 groups gear be on the mall’s These would their permitted property? paramilitary an does not have offend even the most tolerant of What shopper opinion shoppers. advocates with so that same and abortion, on question applies pro-choice pro-life rights group, regardless graphic gruesome an animal of its their Should displays. or fur salon? Should the Vietnam illustrations, be near pet shop permitted on same in and be to conduct activities the day Veterans SANE permitted manager should a mall use when to each other? What standards proximity strong measuring considering graphic on a when the the portrayal placard, evaluating language of a costume or in a leaflet or when the appropriateness

397 clothing? a host of issues, Aside from “controversial” content-based questions religious groups, invade the mall. charities “causes” arise once politicians, subjective questions, those Each mall owner will have to answer others, daily Although majority many on a basis. as well as regulations procedures recognizes difficulty preparing in malls, 379, A .2d at 784 concerning letting in the ante at leaf sixty day stay), they provide no standards for the mall (granting Moreover, resolving problems. regardless to use in those owners used, second-guessed each mall will be of the standards owner concerning ensue. Pub litigation owner’s decision will granting parade may have to face those issues lic officials forced to permits, private-property owners should not be but questions. decide those value-laden already majority opinion produce will The morass that the public that arise when officials must demonstrated the troubles time, place, manner legitimate constitute determine what property. expression of ideas on restrictions on the Skokie, See, Village e.g., Party Am. v. National Socialist (1977). 43, 2205, Private-property L.Ed.2d 96 U.S. 97 S.Ct. challenges compelled face the same when owners should not be they groups may may champion or not their causes decide which shopping malls. privately-owned-and-operated at these Ill findings trial meticulous To circumvent the detailed and court, argues that majority departs the Schmid test and from equivalent” of the traditional shopping malls are the “functional 347, squares. Ante at 361- districts or town downtown business theory, support 774-775. In of that 650 A.2d at knowledge” of the Court outside the majority relies on “common record, findings the trial court and evidence ignoring the factual Essex, Hudson, and Morris Counties many of the towns more, less, vibrant. the malls have become around munici- majority’s theory, private property becomes Under government. private-property owners become pal land and *59 398 proposition Supreme discredited that

The States Court United 551, years ago, Lloyd Corp., supra, 407 U.S. 92 S.Ct. twenty over 131, every that 2219, almost state court 33 L.Ed.2d and likewise See, e.g., Fiesta Mall Venture it has discarded it. has considered Comm., 371, (Ct.App. Recall 159 Ariz. 767 P.2d 719 v. Mecham Gov’t, Ethical 1201; Cologne, supra, 469 A.2d Citizens for 1989); Assocs., (1990); 245, Place 260 Ga. 8 Inc. v. Gwinnett 392 S.E.2d 188, Lobby, Michigan 423 Mich. Woodland v. Citizens 378 N.W.2d Mall, 496, Haven (1985); SHAD Alliance v. Smith 66 N.Y.2d 337 Felmet, (1985); State v. 302 N.C. 99, 488 488 N.Y.S.2d 1211 N.E.2d Slanco, (1981); Eastwood Mall v. Ohio 173, 68 708 273 S.E.2d Workers, (1994); N.E.2d 59 Pa. Socialist 221, Western St.3d 626 v. 23, 1331; supra, Pa. Charleston Joint Venture 515 A .2d 512 McPherson, (1992); 145, 308 S.C. 417 S.E.2d 544 Southcenter Comm., Policy v. National Democratic 113 Joint Venture Major, (1989); Jacobs v. 413, 1282 139 Wis.2d Was h .2d 780 P.2d (1987). 492, 407 N.W.2d 832 conclusion, long-overruled relies on the

To reach its the Court Logan Valley shopping in that centers are the function statement Amalgamated Food Em See equivalent areas. al of downtown Plaza, Valley 308, 318, ployees Logan Local 590 v. 391 U.S. Union (1968). Logan Valley 1601, 1608, 603, 20 L.Ed.2d 88 S.Ct. 612 Alabama, on Marsh v. 326 U.S. Court, turn, holding based its (1946), 501, 276, 66 S.Ct. 90 L.Ed. analogy and found an parking shopping of a mall and between the sidewalks and areas Schmid, supra, Marsh. company town in As we noted 615, Lloyd Corp. repudiated Logan Valley. N.J. at 423 A.2d Court, Logan Valley Nevertheless, majority, like the contends just plaintiffs here should have access to malls in Marsh access to the business gave petitioner as the Court Indeed, reasoning majority relies on the discredited district. Hudgens. Valley Lloyd Corp. Logan and of dissents 777, 777, 778, 366, 367, 368, Ante 650 A.2d at 780. Marsh still has validity, “compa- Although question I whether shopping mall. ny easily distinguishable from a Justice town” *60 Marsh, Black, pointed difference in his aptly out the who wrote Logan Valley dissent: I can find to this kind of situation---- But never intended to Marsh was apply shopping in this case and center involved resemblance between the little

very Alabama. Chickasaw, begs reasoning The ... misreads Marsh and [T]his question. completely treated, though be as what circumstances can is, Under property question nothing that if of these I can find in Marsh which indicates one it were ... public? e.g., this for the to district, a is sufficient Court features is business present, give its use to who want of an and people confiscate a owner’s private property part it. on picket added).] (emphasis' 20 619-20 [391 330-32, 1615, at 88 S.Ct. at L.Ed.2d at U.S. Lloyd adopted Supreme position that The Court United States Valley's Logan equivalent” Corp., effectively rejecting “functional 143; see 569, 2229, at 92 S.Ct. at L.Ed.2d rationale. 407 U.S. at 33 Mall, 371, supra, (rejecting 159 Ariz. P.2d 719 also Fiesta Lloyd Corp., To argument). borrow from equivalent functional assumption or provides comparable exercise “the case no instant Ibid. the Fiesta Additionally, or municipal powers.” functions Lloyd Corp., shopping court, on that malls Mall relying found large areas in which a not of towns. are They are the functional equivalent simply together grouped and for convenience efficiency. number of retail businesses is argument shopping, that are they is for opened Their sole appellant’s purpose large joggers are in them that numbers of walkers, present for early people in them and that take each non-commercial activities occasionally place day, scorching during enjoy in them Phoenix’s summers air-conditioned comfort people change does that basic fact. 724.] [159 767 P.2d at Ariz. at test, paying lip functional-equivalent yet service Relying on Schmid, Court writes: is calibrate the case; carefully No exists in this there no need such sensitivity damaging non- centers, for the risk practically risk of the mission of these obligation case arises from what in this that, More than the constitutional existent. shopping recognize regional centers— nature of we come to as the essential have corresponding all-embracing invitation to implied uses and their their all-inclusive regional shopping invitation is centers, For implied expressional public. as intention- in their mission embedded nature, solidly inescapable their part profitmaking basic purpose. al business districts their successors to downtown change would affect the elements in that essential nature that We no likely foresee rights. between free property or the ultimate balance standard [Ante 364-365, 776]. A.2d at inescapable shopping mission malls is not to be the districts; rather, provide successor to downtown business it is to atmosphere shopping, comfortable and conducive a mission large into which mall owners have energy. invested sums and Common sense also privately-owned-and-operated dictates that shopping equivalent malls are not the functional of downtown They “replica[s] business districts. are not community Shopping itself.” Ante at 650 A.2d at 774. malls do not have halls, housing, libraries, town worship, hospitals, houses of or stores, they schools. Nor do contain the small such as the corner grocer, that used to serve exchange as the forum for of ideas. Indeed, most people malls do not allow even to walk dogs their there. *61 community.

The mall “mayor is not a There is no of Shoppers the mall.” They do not elect a common council. do not say day-to-day mall, in have a the they expect affairs of the nor do They one. do not visit the mall to be informed or to inform others causes; political they go of social or shop. though to Even the events, sponsor community Santa, malls visits from and orchestral concerts, visitors do not grassroots gathering mistake them for places, Workshop, See, Santa’s or a mecea of the arts or culture. Venture, e.g., supra, Southcenter Joint 780 P.2d at (“[Shop 1292 ping just aspect malls are concerned with patrons’ one of their Jacobs, shopping.”); supra, 407 at (“Opening N.W.2d lives— opening the mall ‘avenues’ private would be like the businesses in community. the Marsh essentially public Since neither has an nature, subject we cannot hold them to the same constitutional requirements public property with which comply.”). must

Plaintiffs, majority, rely and the also on this Court’s decision Shack, (1971). 365-366, State v. 58 N.J. 277 A.2d 369 Ante at Marsh, at 777. factually inapposite A.2d Like Shack is provides therefore no basis for opinion. the Court’s The circum stances of the instant case stand in stark to those in .contrast Shack. Here effective alternative means of communication are Moreover, readily people available. the whom the Coalition disadvantaged, from the sought reach the malls are far to subject singular to the impoverished people of Shack who were owner; to they visitors a mall drawn authority property are purposes. compelling No interest location commercial to that rights. property policy an invasion of the owner’s or mandates rights of Nothing in this forces this Court to subserve the case rights public as free-speech private-property owners to compelled in Shack. were to do we

IY states, right case majority is involved this is the The “What known, every group make their views every person and of be, may right popular unpopular they or however Ante at 650 A.2d hear learn from them.” public to them and freely right speak I find that at 780. it axiomatic express inextricably right which to linked with a to a forum forum, right thoughts ideas. Without such those Traditionally, that forum has been expression nugatory. would be public property. on prop onto private that forum decision in Schmid extended

Our in which factors only limited erty, but in those situations extending right to weighed in that in favor of opinion outlined majority’s today guarantees the private property. decision or expression property, on a forum for free permitted property in the limited circumstances as on *62 Schmid, just shopping private property but on all under —not Like the readily a be found. captive audience can malls —where any legal basis Cologne, I am to “discern in too unable court places other where complex from distinguishing this commercial affording superior opportuni people congregate, large numbers of solicitation, stadiums, sport convention political such for as ties fairs, buildings, theaters, large apartment halls, county or office 1209; factories, department 469 A .2dat supermarkets or stores.” Woodland, (same); Southcenter, supra, 780 P.2d at 1292 see also (“ supra, 378 N.W.2d at 353 ‘Nor is size controlling alone the essentially private factor. The pri- character of a store and its vately abutting property owned change by does not being virtue of large or clustered with other in stores a modern cen- ” (quoting Lloyd Corp., 569, ter.’ supra, 407 U.S. at S.Ct. 143)). 2229, 33 L.Ed.2d at majority attempts holding to limit its regional to all malls community

and the one mall involved this action. Ante at 650 A .2d at 780. That limitation is based on the Court’s under standing regional of a shopping center’s “essential nature”: “The regional centers, mammoth size of proliferation uses, these * * all-embracing quality implied of the invitation Ibid. trial, Yet the facts descriptions adduced at of each of these malls and the place them, activities that did and not did take even the mall, trade’s determination regional of what constitutes a 338-339, 763-764, ante at 650 A.2d at reveal vast differences among properties. these Their commonality they is that large attract people numbers of gain. commercial Moreover, despite its holding assertion that its is limited to large regional malls, the Court states that right [i]n New we have an affirmative Jersey, of free and neither speech, government nor entities can private restrict it. It is unreasonably the extent of the

restriction, and the circumstances of the restriction that are not critical, restricting identity party speech. [Ante at 369, 779]. 650 A.2d at fact, That broad nothing; assertion limits it holding extends this beyond far Schmid, that ever contemplated in perhaps beyond contemplated that ever Jersey’s the drafters of New constitu- speech provisions. tional free reaching result,

In majority its completely ignores rights Jersey the New grants Constitution to the owners of I, property. paras. See art. support 20. No exists for the proposition majority that the today, right announces that a to free expression anywhere exists may an audience be found. The expression constitutional to free does command such an guarantees forum, extreme result. It not an audience.

V purpose of the commercial majority’s opinion ignores basic The malls, them the downfall of urban busi- private ascribes to these districts, fulfill the delegates responsibility them to to the ness once, still, by squares. It does all arguably played town role Moreover, justification. legitimate or rational without that any they ill- private malls are places on the that burdens the Court pass those burdens Ultimately, mall owners will suited to handle. property ultimately The owner and private the consumer. on to consumer, majority opinion, will forgotten person in the the expanded from the costs that result pay to the increased have public’s expenses associated with security and other munici- expressional Unlike the activities. access to mall supplanted, malls majority the malls have palities thinks that the Jersey Tort exempt most claims under New not from tort are Act, 59:1-1 to :12-3. N.J.S.A. Claims express their they no means to cannot claim that have Plaintiffs distributing pamphlets public other than opinion to the plaintiffs could not shows that No evidence shopping malls. Indeed, pamphlets in other areas. effectively their distribute release, 9, 1990, they press according plaintiffs’ November locations, thirty including least materials in at their distributed n. 3, 650 A.2d at 3. Ante at n. downtown areas. several 85,000 pamphlets those over to distribute They were able do not need use three-day period. Plaintiffs during a locations 369-370, malls, See ante their convenience. save for own using shop ease of (discussing convenience and A .2d at 779 convenience, howev signing). “Petitioners’ ping petition malls for right of access er, a constitutional create does Gov’t,supra, activity.” For Ethical political Citizens property for at 9. 392 S.E.2d aof our creation majority to assert absent seems patrons property, privately-owned this expression on

of free about and information important news not receive therein would migrant workers issues. Yet unlike significant societal *64 Shack, shoppers free to go are come to and from these malls as they They choose. can avail themselves of all the burdens and society they benefits of free as like. malls,

Were deny we to adhere Schmid and access to the plaintiffs would remain nevertheless able reach the theaters, supermarkets outside and movie train stations and bus stops, post offices, media, in parks and and even in the numerous still-vibrant downtown shopping districts. Plaintiffs can opinions today voice their readily accessibly more more places more and in more formats than ever before in human history. predicate

Plaintiffs their express desires to themselves on the private property of these on some malls not constitution- cost, al mandate on efficiency, but rather considerations of convenience. Yet such factors do not a constitutional create. Schmid, properly applied, adequately state, has served this both protesting owners, its citizens and its private-property for more majority’s than a departure decade. The from Schmid’s estab- unprecedented. lished standard is good It makes neither sense good law, reasons, nor those respectfully and for I dissent. MICHELS, JJ., join CLIFFORD opinion. in this WILENTZ, HANDLER, O’HERN, For reversal —Justices STEIN —4. CLIFFORD,

For GARIBALDI and affirmance —Justices MICHELS —3. notes manner, time, and ante at 782- place, restrictions reasonable 376-379, the restrictions 783, opinion reveals that A.2d at its 650 than present problems more and lawsuits minimal and will will be they will solve. 391 I Supreme United States Court has held that the First Amendment private allows the owners of shopping malls to bar political the distribution of property. literature on mall See Robins, Shopping 74, PruneYard 2035, Ctr. v. 447 U.S. 100 S.Ct. (1980); NLRB, 64 Hudgens 507, L.Ed.2d 741 v. 424 U.S. 96 S.Ct. 1029, (1976); Tanner, 47 Lloyd L.Ed.2d 196 Corp. 551, v. 407 U.S. 2219, (1972). 92 S.Ct. However, L.Ed.2d 131 Supreme the Court has held that a may state’s constitution furnish indepen an surpasses dent basis guarantees that of the federal constitu in protecting tion rights individual expression of free and assem PruneYard, bly. supra, 81, 2039-40, U.S. at 100 S.Ct. at L.Ed.2d at 752. majority The vast of states require do not that privately-owned shopping grant malls expressional free access for activity property. 349-350, on their Ante at 650 A.2d at 769. provisions Four I Jersey Article of the New Constitution are 1, Paragraph issue: which concerns the right unalienable acquire, possess, protect property; 20, Paragraph which provides that persons private individual corporations or cannot private property take just compensation; use without 6, Paragraph gives right write, which speak, publish freely; 18, Paragraph guarantees which to assemble. We addressed the provisions Schmid, conflict between those supra, However, 84 N.J. 423 A.2d 615. breaking with our case, decision in majority engages in balancing no of those competing instead, provisions; constitutional majority relies on free-speech assembly provisions, 332-333, ante at 650 A 2d at ignoring completely private-property provi doing, sions. In so it turns holding its back on our in Schmid. person’s Schmid free-speech involved a rights on the

Case Details

Case Name: New Jersey Coalition Against War in the Middle East v. J.M.B. Realty Corp.
Court Name: Supreme Court of New Jersey
Date Published: Dec 20, 1994
Citation: 650 A.2d 757
Court Abbreviation: N.J.
AI-generated responses must be verified and are not legal advice.