MEMORANDUM AND ORDER
New Hampshire Insurance Company (“NHICO”) filed this action seeking a declaratory judgment that it has no duty to defend or indemnify its insured, R.L. Chaides Construction Co., Inc. (“Chaides”) in connection with an action (“underlying action”) brought in United States District Court. The underlying action was brought by A.C. Aukerman Company (“Aukerman”) against Chaides, R.L. Chaides, and R.L. Chaides Equipment Co. 1 Now before the court is NHICO’s motion for summary judgment on its second claim for relief. NHICO moves for a judicial declaration that it has no duty to defend or indemnify its insured for alleged injuries un *1454 der the personal injury/advertising injury section of plaintiffs insurance policy (“Policy”). See Compl. at 7-8.
Having considered the papers submitted and the arguments of the parties, and for the following reasons, the court GRANTS NHI-CO’s motion for summary judgement. 2
BACKGROUND
1. The Underlying Action
Chaides contracts and subcontracts to build highway barrier walls using slip forming methods and apparatus, and has been in such business since the mid-1970’s. Declaration of Robert Purdy, at 2. In order to secure contracts, Chaides solicits opportunities to submit bids to perform slip forming services. Id. Such solicitations include information on Chaides’ expertise, labor and machinery. Id. at 2-4. Methods of solicitation include direct communications with prime contractors, by mail or telephone, and direct mail promotions, including published magazine articles relating to Chaides and its slip forming method and apparatus. Id. When the solicitations are successful, Chaides is awarded contracts to perform its services. Id. at 2.
Aukerman claims to have been issued, and to still be the owner of, Patent Nos. 3,792,133 (1974), 3,957,405 (1976) and 4,014,633 (1977). Id., Ex. A. Each of these patented inventions pertains to a method or apparatus for forming elongated concrete structures. Id., Ex. B. Aukerman claims that Chaides violated its patents either by making, selling, and/or using slip forms embodying the patented inventions or by actively inducing the making, selling and/or using of slip forms embodying the patented inventions. 3 Id., Ex. A. Aukerman filed suit on October 26, 1988. Compl. at 3.
The action brought by Aukerman against Chaides was originally resolved on motion for summary judgment against Aukerman. Compl. at 5. Tender of defense was not made until May 29, 1991, after summary judgment in the underlying action. Compl. at 4. Aukerman appealed the summary judgment ruling and the appeals court remanded the case for further trial proceedings.
Id.
By order filed September 3, 1993, the trial court held Chaides hable for infringement of Aukerman’s patents.
See Aukerman v. Chaides,
No. 88-20704 SW, slip op. at 7-9,
II. The Insurance Policy
NHICO issued a comprehensive general liability policy to Chaides which became effective on May 15,1988. See Giaeoletti Dec., Ex. D. Under the business liability coverage of the Policy, NHICO agreed to pay on behalf of the insured all sums for which the insured might become hable in damages for, inter aha, advertising injury caused by piracy. Id., Ex. D, § II at 10. Defendants claim that NHICO had a duty to defend in the underlying action in view of the pohey terms for coverage under advertising injury. NHI- *1455 CO claims no duty to defend or indemnify and filed this declaratory relief action on June 11, 1992. Resolution of NHICO’s summary judgment motion relating to its second claim for relief depends upon the language of the Policy and whether Chaides’ acts as alleged in the underlying action created a potential for liability giving rise to a duty to defend under the Policy.
LEGAL STANDARD
Under Federal Rule of Civil Procedure 56, summary judgment shall be granted “against a party who fails to make a showing sufficient to establish the existence of an element essential to that party’s case, and on which that party will bear the burden of proof at trial ... since a complete failure of proof concerning an essential element of the non-moving party’s case necessarily renders all other facts immaterial.”
Celotex Corp. v. Catrett, 477
U.S. 317, 322-23,
The court’s function, however, is not to make credibility determinations,
Anderson, 477
U.S. at 249,
Furthermore, cases involving “interpretation of insurance contracts raise questions of law and thus are particularly amendable to summary judgment.”
John Deere Ins. Co. v. Shamrock Industries, Inc.,
DISCUSSION
I. Duty to Defend
An insurer owes a broad duty to defend its insureds.
CNA Casualty of California v. Seaboard Sur. Co.,
Chaides claims that the Aukerman complaint alleges sufficient facts to create a potential for liability and that NHICO accordingly has a duty to defend under the Policy. However, in determining whether a duty to defend exists, the court must look not only to the allegations in the underlying complaint, but also to any facts available at the time of the defense tender to determine whether there was a potential for liability under the policy.
See CNA Casualty,
Additionally, review of the language of the insurance policy itself is essential to determining the existence of a duty to defend. In the instant action, the Policy defines an advertising injury as “injury arising out of offense committed during the policy period occurring in the course of the named insured’s advertising activities if such injury arises out of libel, slander, defamation, violation of right of privacy, piracy, unfair competition or infringement of copyright titles or slogan.” Giacoletti Dec., Ex. D, § II. at 10. Thus, an “advertising injury” consists of three elements: (1) an advertising activity by the named insured; (2) allegations that fit into one of the offenses enumerated in the policy; and (3) an injury that arises out of one of those offenses which was committed during the policy period and in the course of the advertising activity. One of the offenses listed in the Chaides Policy is “piracy”.
*1456 Chaides contends that the claims of patent infringement and inducement to infringe in the underlying complaint are covered by the Policy because they constitute “piracy” within the meaning of the Policy, and that the injuries complained of occurred in the course of plaintiffs advertising activities. In resolving this issue, the court will address each of the three elements required to invoke coverage of an advertising injury.
A. Parent Infringement.
1.“Advertising Activity”
The first element of an advertising injury requires a finding that the insured was engaged in an “advertising activity.” While the Policy in this action defines “advertising injury,” it does not define “advertising activity.” What conduct constitutes “advertising activity” is a question currently in some dispute. Some courts construe the term as broadly as possible,
4
while others define it in very narrow terms.
5
The parties dispute whether Chaides’ solicitations and related conduct rise to the level of advertising activity within the meaning of
Bank of West v. Superior Court,
Advertising activity must be examined in the context of the overall universe of customers to whom a communication may be addressed; to hold otherwise would effectively preclude small businesses such as Chaides from ever invoking their rights to coverage for advertising injury liability under policies like those issued by NHICO. This court has found in another action,
New Hampshire Ins. Co. v. Foxfire, Inc.,
2.“Piracy"
The second element of an advertising injury requires that the underlying allegations fit within one of the enumerated offenses covered in the Policy. For purposes of this motion NHICO concedes that “piracy” includes patent infringement. This court accepts the reasoning of
National Union Fire Ins. Co. v. Siliconix, Inc.,
3.“In the Course of Advertising Activity”
The third element of advertising injury, and the one most critical to resolution of this motion, requires that the complained of injuries occurred during the policy period in the course of the advertising activity. This court concludes that they did not. Only the unauthorized making, using or selling of a patented invention constitutes infringement. 35 U.S.C. § 271(a);
Telectronics Pacing Systems, Inc. v. Ventritex, Inc.,
Although the factual allegations in the underlying action are skimpy, it is clear that Aukerman, the plaintiff in that action and holder of three patents for slip forming, *1457 claimed that defendants were infringing its patents by “making, selling and/or using slip forms”. Amended Compl. at ¶¶ 5, 6 and 7. Aukerman sought damages as well as injunctive relief. Nowhere in that complaint did Aukerman claim it was injured by any advertising, solicitation, or even product demonstration by Chaides. Furthermore, in the parties’ submissions to this court there is no evidence that the underlying injuries are predicated upon anything other than the making, using, or selling of Aukerman’s apparatus and method of creating elongated concrete structures. Giacoletti Dec., Ex. A.
The acts of making, selling or using simply do not arise out of the insured’s advertising activities. Selling is not equivalent to advertising. Nor do the injuries complained of stem from advertising activities.
See Siliconix,
The court rejects defendants’ contention that there need not be a causal connection between Aukerman’s injury arising out of piracy and Chaides’ advertising activities. This court agrees with both the
Bank of West
and the
Siliconix
courts that a causal connection is required; otherwise, any harmful act, if advertised, would fall within the Policy’s coverage.
See Bank of West,
Additionally, the context of the Policy strongly indicates the requirement of a causal connection between the injury and the advertisement. In most instances, the other types of advertising injuries enumerated in the Policy have a causal connection with advertising,
e.g.,
defamation, violation of privacy, infringement of copyright, title, or slogan.
See Bank of West,
Chaides has adverted to several cases which it believes support a contrary interpretation. These cases are not persuasive. With one of these cases,
Aqua Queen Mfg., Inc. v. Charter Oak Fire Ins.,
Defendants’ submission of the decision in
Omnitel v. Chubb Group of Ins. Cos.,
26 USPQ2d 1933,
This court finds that Siliconix is more persuasive on the facts of this case, and accordingly holds that the patent infringement alleged here, as defined by section 271(a), could not reasonably be found to have occurred in the course of advertising activity.
B. Inducement to Infringe
Chaides next argues that the allegation of inducement to infringe added to the amended complaint invoked the Policy and gave rise to a duty to defend.
8
Inducement, defined as infringement by section 271(b), is the active and knowing aiding or abetting of another’s direct infringement.
C.R. Bard, Inc. v. Advanced Cardiovascular Systems, Inc.,
However, one who is a direct infringer cannot also be an inducer.
See Jervis B. Webb Co. v. Southern Systems, Inc.,
Defendants’ authorities do not teach differently. In
Free Standing Stuffer, Inc. v. Holly Development Co.,
The facts in
National Tractor Pullers Ass’n, Inc. v. Watkins,
In Syntex, Inc. v. Paragon Optical, Inc., 7 USPQ2d 1001 (D.Ariz.1987), another case relied on by Chaides, the defendant was found to have induced infringement by providing instructions to customers. Chaides’ advertising, while somewhat descriptive, did not instruct customers so that they could make, use or sell an infringing product or process. 9
That the underlying action was always about direct infringement and not inducement to infringe is borne out by the discov *1459 ery, pretrial and trial in that action. While the question for the purposes of the duty to defend inquiry is whether there is a potential for coverage under the policy, the potential must be real and not chimerical. In this ease the court finds that there never was a genuine potential claim for inducement and, therefore, no duty to defend merely because of the incantation of the words “inducement to infringe” in the amended complaint. 10
The result is no different merely because R.L. Chaides appears to be the only party alleged in the inducement claim. 11 Mr. Chaides is the major shareholder and President of the corporate entities alleged as the direct infringers in the amended complaint. Purdy Dec. at 2. It was in his capacity as President that he conducted the advertising activities which defendants contend gave rise to the claims in the underlying action. Id., at 5-11 & Exs.
Corporate officers or employees may be liable for inducing infringement by their corporate employer even if the corporation is the alter ego of the officer.
Orthokinetics, Inc. v. Safety Travel Chairs, Inc.,
However, his potential liability no more implicates the policy than does the corporate defendants’ conduct. The inducement that section 271(b) proscribes is inducing the infringer to infringe — it is an aiding and abetting liability. The direct infringers were not the target of the advertising activities, but rather the disseminators. It was their activities that Mr. Chaides is alleged to have induced, i.e., “inducing the making, selling and/or using of slip forms embodying the patented invention.” Amended Compl. at 7. His solicitations were not directed at potential infringers, but at customers. Because the only advertising activities were the solicitations and, as explained above, the solicitations did not induce customers to engage in infringing conduct, Aukerman could not have sustained any injury arising out of the advertising activity.
Accordingly, the court finds that the injuries complained of in the underlying action did not present the potential of liability under the Policy because they did not arise out of any advertising activity. Therefore, plaintiff did not have a duty to defend the claims in the complaint or the amended complaint.
II. Duty to Indemnify
An insurer’s duty to indemnify is “determined, measured, and limited by the terms of the insurance contract and depends upon an ultimate adjudication of coverage.”
CNA Casualty,
Because there is no potential for liability raised in the underlying action, the court holds that NHICO has no duty to indemnify Chaides for any liability found in that action.
CONCLUSION
For the foregoing reasons, the court finds that NHICO had no duty to defend or indemnify Chaides, and its motion for summary judgment is hereby GRANTED.
IT IS SO ORDERED.
Notes
. Aukerman filed the underlying action, Aukerman v. Chaides, No. C-88-20704 (N.D.Cal. filed October 26, 1988) alleging patent infringement by Chaides Construction Co., for making, selling, and/or using Aukerman’s patented inventions. See Declaration of Paul Giacoletti Dec., Ex. B. The complaint was later amended to include claims for patent infringement by Chaides Equipment Co. and for inducement of patent infringement and patent infringement by R.L. Chaides. Id., Ex. A. Both the original and amended complaint seek injunctive relief, damages, an assessment of interest, prejudgment interest and costs. Id., Ex. A & B.
. By order filed October 15, 1993, this court ordered supplemental briefing by the parties to appraise the court of any relevant case law that has come down since this matter was deemed submitted. While plaintiff adhered to the strictures of that order, defendants have attempted to use this limited order as an opportunity to submit considerable additional evidence and briefing far beyond the confines of the October order. The court does not look kindly on such tactical chicanery, and all evidence and briefing submitted by defendants other than that strictly limited to discussion of cases handed down since this matter was deemed submitted are hereby STRICKEN.
. Defendants argue that because the Aukerman complaint fails to specify the specific patent law, 35 U.S.C. § 271(a) or § 271(b), under which it is claiming relief, the complaint must be interpreted to allege inducement against all three defendants. Although pleadings are to be interpreted broadly, the court finds defendants' argument without merit. Paragraphs 5 and 6 of Auker- ' man’s amended complaint allege patent infringement against defendants R.L. Chaides Construction Co. and Chaides Equipment Co. by making, selling and/or using slip forms embodying the patented invention. Giaeoletti Dec., Ex. A at 2. Only paragraph 7 of Aukerman’s amended complaint naming R.L. Chaides as a defendant alleges active patent infringement inducement. Id. Because the language of the pleadings is clear as to the claims for relief as to each defendant, the court finds no need to generate additional claims which Aukerman did not specify upon its amendment to its original pleadings. This is especially true given that Aukerman specifically differentiated between infringement and inducement in its amendment to the original pleadings.
. In
John Deere,
the court looked to Black’s Law Dictionary to define advertising activity as "any oral, written, or graphic statement made by the seller in any manner in connection with the solicitation of business.... ”
.
See Fox Chemical Co., Inc. v. Great Am. Ins. Co.,
. For the same reason, the court respectfully disagrees with the decision in
Arbek Manufacturing, Inc. v. Select Ins. Co.,
28 USPQ2d 1435,
. Furthermore, cases put forth by the plaintiffs for consideration in
Aqua Queen
are of no help to Chaides here. In
Aqua Queen,
the plaintiffs sought to have that court consider Judge Stotler's opinion in
Aetna Casualty & Surety Co. v. Watercloud Bed Co., Inc. et al,
No. C-88-200 AHS,
. The timing of this amendment is curious. There are no facts in the original or the amended complaint that support a claim of inducement to infringe. A motion for leave to amend was filed several months after the filing of the action, and it appears from the record that there was no opposition. Discovery had progressed through the third set of interrogatories and the third request for production of documents, and defendants had even made an offer of judgment trader Federal Rule of Civil Procedure 68. On the eve of a settlement conference, the amended complaint was filed adding the inducement claim. Whether this was merely coincidental or happily acceded to in order to engage the benefits of the insurance policy cannot be divined from the record.
. Other cases cited by Chaides are equally inapposite or relate to contributoiy infringement which is defined in section 271(c) and is distinct from inducement to infringe. See Hewlett-Packard Co. v. Bausch & Lomb, Inc., 909 F.2d 1464, 1468-69 (Fed.Cir.1990). Contributoiy infringement was not alleged in either the original complaint or the amended complaint.
. During the pendency of this motion, an intermediate California court opinion addressing the issue of coverage for inducement to infringe was ordered published after an initial order of non-publication.
See Aetna Casualty & Surety Co. v. Superior Court,
In order to assess any implications that
Aetna
has on the instant action, this court ordered the parties to submit supplemental briefing. After reviewing the
Aetna
decision and the supplemental briefs, the court has determined that while the decision in
Aetna
would support NHICO's motion for summary judgment, it is unnecessary to that result. The court in
Aetna
held that inducement to infringe in the course of advertising activities cannot give rise to a duty to defend under the advertising injury provisions of a comprehensive general liability policy.
Id.
at 328-29,
. The court assumes for the purpose of this order that Mr. Chaides is insured under the policy.
