This case comes to us on petition by the National Labor Relations Board for enforcement of its order finding that the respondent, Great Scot, Inc., committed unfair labor practices in three respects and ordering the company to cease and desist. Great Scot has filed a cross-petition for review of the order. We conclude that the cross-petition has merit, and we therefore decline to issue an order of enforcement.
Central to an understanding of this appeal is the fact that the union activity at issue apparently involved “area standards” picketing and handbilling only, and not organizational or recognitional picketing. Because this activity was carried on by non-employees, the case falls under the general rubric of the Supreme Court’s decision in
NLRB v. Babcock & Wilcox Co.,
I.
Great Scot, Inc. operates three supermarkets in northern Ohio. At two of the stores (located in Findlay and Fremont), the employees are represented by Local 954 of the United Food and Commercial Workers Union. The employees at the third store, in Port Clinton, are not represented by any labor organization. The Port Clinton store competes with three other supermarkets in a town of approximately 7,000 people. Local 954 represents the employees at two of the three competitor stores.
The Great Scot store in Port Clinton is located in a small shopping center shared by Great Scot and the Goodyear Tire Company. There is one designated entrance to an unfenced 100-car parking lot in front of the store and a single entrance into the store itself. On Friday, October 28, 1988, two representatives from Local 954 began picketing at the entrance to the parking lot, on the public easement. Two others distributed handbills near the entrance to the store. The picket signs, the handbills, and the aprons worn by the union agents all conveyed a “Don’t Shop Here” message. The signs, for example, read: “Notice to the Public — Don’t Shop [at Great Scot]. The store pays its employees wages and fringe benefits which are far below those paid to Unionized Grocery Store Employees in the area. This Company is attempting to destroy our higher Union Standards.” The wording of the handbills was similar and directed shoppers to Port Clinton’s two unionized supermarkets, Kroger and Foodtown.
The union agents picketed all afternoon on Friday, October 28, and returned to the Great Scot store the next day. That day, Saturday, October 29, the store manager asked the agents distributing handbills at the entrance to the store to leave the premises and, when they refused, he called the police and asked the officers who responded to his call to order union agents to leave Great Scot’s property. The officers conveyed the message to the handbillers as requested, but they also told the manager that Great Scot would have to obtain a court order to have the picketers removed.
As a result, Great Scot filed a civil trespass action against the union in state court on November 2, 1988. The state court issued a temporary restraining order prohibiting Local 954 from trespassing on Great Scot’s property, limiting the number of demonstrators to four, and restricting union activity to the public easement bordering the premises (where picketers did, in fact, continue to demonstrate on several successive weekends in November 1988 and sporadically thereafter). The union moved to dismiss the temporary restraining order on ’ preemption grounds, and when the state court rejected the preemption argument, they filed an unfair labor practice charge with the National Labor Relations Board, contending that Great Scot had illegally interfered with the union’s efforts to picket and distribute handbills. The Board’s General Counsel issued a complaint and notice of hearing charging that Great Scot had committed three unfair labor practices: (1) by requesting the union agents to refrain from distributing handbills on its property; (2) by summoning police to request union agents to leave the premises; and (3) by filing a trespass action in state court seeking injunctive relief against the union.
At the ensuing hearing before an administrative law judge, there was little dispute concerning the facts surrounding the union’s activity. There was, however, a minor controversy about the purpose of that activity. A union representative testified that its picketing was designed merely to inform the public of Great Scot’s substandard wages and benefits and to dissuade the public from shopping there. The company argued that this claim was a pretext for some secondary objective, without specifying what that objective might be. Regardless of the union’s motive,
1
what was
not
clearly established at
David Sadowski, the staff organizer for Local 954, testified about the procedure usually followed by the union to determine what wages and benefits were being offered by a non-unionized employer being targeted for area-standards picketing, as follows:
We have a standard policy and procedure in that prior to going on any site, we use several methods to ascertain this. The methods that were used in this case involved a telephone interview and an application for employment with discussion of wages and benefits, et cetera.
Sadowski himself had not gathered any information directly from Great Scot, however, but was relying on information supplied to him at some unspecified point in the past by his predecessor in office, a man named Jack Sylvester. Sadowski stated repeatedly that he was unaware of what wages and benefits Great Scot was offering at the time the decision was made to initiate picketing against Great Scot and that in making that decision, he relied on the conclusion of others that Great Scot’s pay scale was “sub-standard.” The following exchange is typical of the responses given by Sadowski when questioned about the union’s basis for picketing Great Scot:
Q: At the time you began that activity in late October of 1988, did you know the wages, benefits, and working conditions of the Great Scot Port Clinton store?
A: Only as related to me by Mr. Sylvester [who said] that they did not meet the other wage and area standards in the area.
Q: But in terms of knowing the specifics of those wages, benefits, and working conditions, you did not know what . they were?
A: No, I did not personally, no.
Q: And it’s your testimony that you began this picketing and handbilling activity based only on representations made to you that they were sub-standard in some fashion?
A: The representations were made to me based on the information given to me by Jack Sylvester, who had something like 25 years with the organization.
David Sadowski produced no area-standards documentation at the hearing, and no other witnesses were called who could have supplied the requisite information. 2
Counsel for the company argued before the administrative law judge that the record contained “no evidence that Great Scot’s Port Clinton wage and benefits are substandard ... [and] also no evidence establishing a uniform area standard against which Great Scot’s wages and benefits can be compared.” In response, the administrative law judge recognized, correctly, that “if the record showed that the wages and benefits received by the Great Scot employees were not ‘substandard’, then the Union’s handbilling and picketing would not be protected by Section 7.” But the judge also ruled, erroneously and without supporting authority, that “the burden of proof on this matter rests with the Respondent [Great Scot], not (as contended by the Respondent) with the General Counsel or the Union.”
Explaining his ruling further, the judge said:
[I]t was up to the Respondent in order to support its contention that the Union’s activity was unprotected by reason of theuntruth of the Union’s area standards claim, to prove that the remuneration received by the store’s employees was as high as that received by the employees of the unionized Foodtown and Kroger stores in Port Clinton. [Great Scot] made no such showing.
The administrative law judge then concluded that Great Scot had engaged in an unfair labor practice by “attempt[ing] to have the Port Clinton police remove the handbillers from [its] property,” but held that it had not violated § 8(a)(1) of the Act in any other respect.
Despite the company’s continuing contention that the union’s activity was not protected under § 7 of the Act because the appropriate factual basis for area-standards picketing had not been demonstrated on the record, the Board made no finding on this issue. Instead, it affirmed the administrative law judge’s determination that Great Scot’s attempt to have the union handbillers removed by police constituted an unfair labor practice and held, further, that the company also violated § 8(a)(1) by asking the handbillers to leave the premises and by maintaining an action for trespass in state court past the date that the union’s complaint was filed with the NLRB.
II.
Before this court, Great Scot has renewed its argument that the union’s activity was not protected under § 7 of the NLRA. After a careful study of the record, we conclude that their initial objection on this basis should have been sustained by the administrative law judge. And, while we routinely extend deference to the Board’s findings, at least to the extent that they are supported by substantial evidence in the record as a whole,
Roadway Express, Inc. v. NLRB,
III.
The core activity protected by § 7 is the right of
employees
to “self-organization, to form, join, or assist labor organizations, to bargain collectively through representatives of their own choosing, and to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection.” 29 U.S.C. § 157. Hence, “[b]y its plain terms ... the [Act] confers rights only on
employees,
not on unions or their nonemployee organizers.”
Lechmere,
502 U.S. at-,
Non-employee area-standards picketing is even farther removed from the core concerns of § 7. Not only were the picketers in this case
not
employees, but — even more significantly — their picketing was not even ostensibly aimed at organization. In other words, the targeted audience was not Great Scot’s employees but its customers. Under the § 7 hierarchy of protected activity imposed by the Supreme Court, non-employee area-standards picketing warrants even
less
protection than non-employee organizational activity.
Sears, Roebuck & Co. v. San Diego County Dist. Council of Carpenters,
To support protected area-standards picketing, a right even more peripheral under § 7 than the organizational picketing involved in Babcock and Lechmere, the union has a similarly “heavy burden” — that of establishing that its claims of substandard wages and benefits are made in good faith 3 and are based on actual knowledge 4 gleaned from sufficient investigation 5 of conditions existing at the time the picketing is initiated against the targeted employer. 6
The Board’s failure to recognize such an obvious deficiency in this record is puzzling in view of its long-standing, oft-stated policy that:
Area standards picketing can only be justified where, in fact, the picketed employer’s inode of operation can be shown to be substandard in comparison with the negotiated area standards. This necessarily means that there must have been an investigation and an evaluation of comparative standards carried out with as great a degree of thoroughness as the circumstances will permit.
Sales Delivery Drivers, Warehousemen and Helpers Local 296 and Food Employers
Because it is “the
duty
of a union that seeks to engage in lawful area standards picketing” to investigate wages and conditions alleged to be substandard,
Automotive Employees,
Finding that the NLRB’s order to Great Scot to cease and desist the alleged unfair labor practices charged by the union is not legally supportable, we refuse enforcement and VACATE the Board’s order.
Notes
. There is no substantial dispute in this case concerning the character of the union's conduct, unlike those instances in which a union claims that its picketing is informational only (and therefore not regulated by § 8(b)(7) of the NLRA), and the employer claims that the union's
. General Counsel for the Board did call the chief operating officer of the Ohio division of CWC Companies, which owned the Great Scot store in Port Clinton. He was not asked to bring evidence of Great Scot's pay scale, nor did Sa-dowski produce copies of union contracts with other stores in the area. The Port Clinton store's general manager, Ronald Rutkowski, testified on behalf of his employer, but he was not questioned about the store’s pay scale.
. The NLRB has held that “if a union is to be credited in its assertion that it is picketing solely for area standards, it must make reasonable efforts to obtain data upon which to base its evaluation that an employer does not meet area standards” and that those efforts must be made "in good faith.”
San Francisco Local Joint Executive Board of Culinary Workers, and Robert Cassel,
. The NLRB has indicated that
double
hearsay, at least, is not competent evidence to establish wages, benefits, and working conditions in an area-standards case.
See Service and Hosp. Employees Union Local 399 and Modem Maintenance Co., Inc.,
. The standard set by the NLRB requires “an investigation and an evaluation of comparative standards carried out with as great a degree of thoroughness as circumstances will permit.”
Sales Delivery Drivers, Warehousemen and Helpers Local 296 and Food Employers Council, Inc.,
. The record in this case fails to show when, in relation to the decision to picket, David Sadow-ski learned second-hand from Jack Sylvester that Great Scot's Port Clinton store was paying substandard wages and benefits. Nor does the record show how recently Sylvester had come to that conclusion. It is clear as a matter of law, however, that the information on which a union relies to justify area-standards picketing must not only be specific and accurate. It must also be recent. Carpenters Local No. 1622, infra n. 3 (second-hand information received a "year or so” before picketing was initiated held to be too "stale” to excuse the lack of investigation and evaluation of comparative wage standards).
