delivered the opinion of the court:
National Advertising Co. (National) brought suit against the Village of Downers Grove (Village), challenging the constitutionality of its outdoor sign ordinance. It also sought reversal of the Village’s zoning board of appeals decision denying it a variance from the ordinance’s size restrictions. The trial court granted summary judgment to Downers Grove, and National now appeals.
National is engaged in the business of outdoor advertising. It makes its signs available for commercial and noncommercial messages. In 1983, National leased property near a highway in Downers Grove’s B-3 zoning district and applied for a permit to display a double-faced outdoor advertising sign measuring 14 by 48 feet on a sign structure 67 feet high. Under Downers Grove’s sign ordinance, an advertising sign is defined as any sign that directs attention to a business, product, or activity available or conducted at a location other than on the zoning lot upon which the sign is located. This type of sign is also commonly known as an off-site or off-premise sign. Advertising or off-site signs are allowed in Downers Grove in one district — B-3—and signs in the B-3 district may not exceed 20 feet in height and 200 square feet in area.
Because National’s proposed sign exceeded the size and height permitted in the B-3 district, it was denied a sign permit. National applied to the zoning board of appeals for a variance on the size limitation, which was also denied. It then filed this four-count complaint. In count I, National challenged the decision of the zoning board of appeals. In count II, National claimed that the zoning ordinance was impermissibly more restrictive than the provisions of the Highway Advertising Control Act of 1971 (Ill. Rev. Stat. 1987, ch. 121, par. 501 et seq.). This argument was raised and rejected by interlocutory appeal in National Advertising Co. v. Village of Downers Grove (1988),
National had also asserted in count II that it sought to display advertising signs on leased space of three properties in the M-l district. These facts were incorporated by reference into counts III and IV. Signs in the M-l district and the other business and manufacturing districts are permitted so long as they pertain to the business on the premises. And, there is also one exception. Noncommercial copy of any nature may be displayed in these districts as well as in the B-3 district. The size of the signs in districts other than B-3 is determined by the frontage area of the property, i.e., signs in the M-l district may not exceed one square foot per foot of lot frontage. The signs permitted in these other districts are also commonly referred to as on-site or on-premise signs.
In count III National first claimed that the zoning ordinance in effect in 1983 violated the first amendment to the United States Constitution as a content-based regulation. In 1983, the sign ordinance did not state that all noncommercial copy was permissible. It allowed only noncommercial copy related to political messages. In 1987, the Village amended the ordinance to allow all noncommercial copy. National asserted in count III that the Village improperly amended the ordinance; it also claimed that the amended ordinance violated the first amendment.
In count IV National asserted a violation of due process under the fourteenth amendment and a taking under the fifth amendment, claiming that Downers Grove had no rational basis for limiting its signs to 20 feet in height and 200 square feet in area.
In January 1985 the parties entered an interim settlement agreement that permitted National to display its sign in the B-3 district and to display signs in the M-l district on the properties it had mentioned in count II. The agreement stated that National would be permitted to maintain such signs in the event that the sign ordinance was found invalid; but, if valid, National would be required to remove the signs within 30 days.
The trial court found the sign ordinance valid and granted summary judgment to Downers Grove. National now raises the following issues on appeal: (1) whether the trial court erred in ruling that the 1987 amended ordinance applied to this case; (2) whether the trial court erred in granting Downers Grove summary judgment on National’s first amendment claim and whether the amended ordinance violates the first amendment; (3) whether the ordinance violates due process; (4) whether National has suffered a taking under the fifth amendment; and (5) whether the court erred in affirming the decision of the Downers Grove zoning board of appeals. For the reasons stated below, we affirm.
National first contends the court erred in applying Downers Grove’s 1987 amended ordinance to this case. In a twist of logic, National argues that the 1983 ordinance must apply rather than the 1987 amended ordinance that corrects the asserted unconstitutional regulation. National contends the ordinance in effect in 1983 was an impermissible, content-based regulation because it allowed only one type of noncommercial message, political. The amendment did away with the content-based exception for political speech by adding an exception for all noncommercial copy.
A legislative body has a continuing right to amend an ordinance even while litigation involving the ordinance is pending, and the court must decide the case in accordance with the law in effect at the time of decision. (Gust v. Village of Skokie (1984),
National erroneously compares this case to Phillips Petroleum Co. v. City of Park Ridge (1958),
National also contends that it had a vested right under the 1983 ordinance. Where a law has been amended, a prior law will be recognized where to do otherwise would affect a vested right. (Gust,
National contends the amended ordinance violates the first amendment on its face and, at the very least, issues of material fact require reversal of summary judgment. These arguments are not persuasive. A careful reading of the Supreme Court decision in Metromedia, Inc. v. City of San Diego (1981),
In Metromedia, a widely fragmented court struck down a San Diego ordinance that allowed on-site commercial advertising but prohibited, with limited exceptions, all off-site advertising and all noncommercial advertising. Metromedia,
Justice White, joined by Justices Stewart, Marshall and Powell, ruled that a municipality could bar off-site commercial signs while allowing on-site commercial signs; however, an ordinance that allowed on-site commercial signs, but prohibited on-site noncommercial signs, violated the first amendment because it provided greater protection to commercial speech. (Metromedia,
Despite the fragmented decision, it is clear from the opinion of the plurality, which was joined by Justice Stevens, along with the opinions of Justice (now Chief Justice) Rehnquist and Chief Justice Burger, that a municipality may bar off-site advertising while permitting on-site advertising. Other jurisdictions have reached this same conclusion. (See Scadron v. City of Des Plaines (N.D. Ill. 1990),
National argues that the ordinance fails the test set out by the plurality in Metromedia, or that it at least raises issues of fact that should not have been decided by summary judgment. We are not persuaded. Metromedia was decided by summary judgment, and Metro-media demonstrates that this ordinance passes the plurality’s test as a matter of law. (See Georgia Outdoor Advertising, Inc. v. Waynesville,
The plurality in Metromedia applied two tests to the San Diego ordinance, one for its regulation of commercial speech and one for its regulation of noncommercial speech. It first applied the standard for commercial speech, stating that á restriction of commercial speech is permissible if (1) it seeks to implement a substantial governmental interest; (2) directly advances that interest; and (3) reaches no further than necessary to accomplish the given objective.
The Metromedia plurality, joined by Justice Stevens, found that traffic safety and esthetics are substantial goals of a municipality. (
The plurality also found that an ordinance barring billboards was no broader than necessary. The plurality stated:
“If the city has a sufficient basis for believing that billboards are traffic hazards and are unattractive, then obviously the most direct and perhaps the only effective approach to solving the problems they create is to prohibit them.”453 U.S. at 508 ,69 L. Ed. 2d at 815 ,101 S. Ct. at 2893 .
Finally, the plurality believed that a ban of off-site commercial billboards directly advanced the governmental interests of traffic safety and esthetics. (
As for the esthetic goal, the plurality stated that it is not speculative to recognize that billboards, wherever located and constructed, can be perceived as an esthetic harm. (
Thus, under the plurality opinion joined by Justice Stevens in Metromedia, it is clear the ordinance does not violate the first amendment with regard to its regulation of commercial speech. In regard to noncommercial speech, the Metromedia plurality held the city to a stricter standard, ruling that it could not ban noncommercial speech where commercial speech was allowed. Downers Grove’s ordinance does not violate this rule since it expressly allows noncommercial speech on all signs otherwise permitted.
The ordinance also passes constitutional muster as a proper time, place and manner restriction. The Metromedia plurality declined to analyze the San Diego ordinance as a content-neutral time, place and manner restriction, finding that the ordinance distinguished in several ways between permissible and impermissible signs on the basis of content. (
National contends, however, that, since the content of the sign determines whether it is permissible, i.e., a sign in an on-site district must advertise the business on the premises or a noncommercial message, the ordinance is not a neutral time, place and manner restriction. This is not persuasive. The distinction between on-site and off-site advertising is not aimed toward the suppression of an idea or viewpoint. (See Taxpayers for Vincent,
“[T]he on-premises/off-premises distinction does not constitute an impermissible regulation of content just because the determination of whether a sign is permitted at a given location is a function of the sign’s message.”
See also Scadron v. City of Des Plaines,
The test for determining whether a viewpoint-neutral regulation is sufficiently justified as a time, place and manner restriction consists of essentially the same factors addressed under the plurality’s test for commercial speech. A time, place and manner restriction must (1) further an important or substantial governmental interest, (2) be unrelated to the suppression of free expression, and (3) be no greater than necessary to the furtherance of that interest. (United States v. O’Brien (1968),
The final consideration under a time, place and manner restriction is whether the remaining alternative modes of communication are adequate. (Taxpayers for Vincent,
National offers three other unpersuasive reasons for finding that the ordinance violates the first amendment.
National contends the ordinance unconstitutionally creates more severe restrictions for off-site noncommercial signs than on-site noncommercial signs. The size restriction for on-site signs in the B-2 and B-3 district is limited to two square feet per foot of lot frontage on adjacent streets, alleys or other public ways. National asserts that some on-site signs are larger than the ones it proposes to display. Thus, it argues that the ordinance violates the first amendment by allowing on-site advertisers to post larger noncommercial signs than off-site advertisers. As already discussed, Metromedia held that a municipality could permit on-site advertising, while banning off-site advertising completely. If this is permissible, then it is equally permissible for a municipality to restrict to a greater degree the size of off-site signs it allows. Any disparity between the size of noncommercial off-site and on-site signs is a result of a proper time, place and manner restriction.
National next argues that the ordinance impermissibly favors commercial over noncommercial speech. It contends that on-site occupants will have a greater incentive to post commercial rather than noncommercial signs. Whether this may be true, there is no violation of the first amendment. Private decisions of the property owners, not the will of the municipality, will govern this outcome. See Major Media of the Southeast, Inc.,
National finally argues that, because the ordinance fails to define commercial and noncommercial copy, officials will be vested with too much discretion in determining whether a sign is permissible in a given district. According to National, the line between commercial and noncommercial is too difficult to draw with accuracy without objective criteria in the ordinance to guide the officials. This argument was rejected by the Fourth Circuit Court of Appeals in Major Media of the Southeast, Inc. The court stated:
“Although the ordinance provides no definition of ‘commercial’ or ‘non-commercial’ speech, sufficient guidance is given *** by the various decisions of the Court relating to billboards and commercial speech. We agree with the district court that ‘no codification of these terms is necessary, since the Supreme Court has already defined them.’ See Central Hudson Gas & Elec. v. Public Service Comm’n.,447 U.S. 557 , 561,100 S. Ct. 2343 , 2348,65 L. Ed. 2d 341 (1980). In Central Hudson Gas, the court stated that commercial speech was ‘expression related solely to the economic interests of the speaker and its audience.’ Although an occasional marginal case might arise raising the question of whether on the particular facts the definition of commercial speech would be correct, such an infrequent possibility should not in itself justify a generalized charge that the ordinance itself is vague ***.” (Major Media of the Southeast, Inc.,792 F.2d at 1272-73 .)
We are persuaded by this analysis. The basic definition provided in Central Hudson Gas provides sufficient guidance to officials.
National next contends the ordinance is an unreasonable exercise of Downers Grove’s police power. There is little need for extensive analysis on this point. As stated in a footnote to the plurality’s opinion in Metromedia, the due process clause does not afford a greater degree of protection to appellant’s business than does the first amendment.
“Since we hold that the First Amendment interests in commercial speech are not sufficient to prevent the city from prohibiting offsite commercial advertisements, no different result should be reached under the Due Process Clause.”453 U.S. at 521 n.25,69 L. Ed. 2d at 823 n.25,101 S. Ct. at 2899 n.25.
See also Village of Skokie v. Walton on Dempster, Inc. (1983),
Next, National contends the ordinance results in a taking of its property in violation of the fifth amendment. This argument also fails.
A land-use regulation does not constitute a taking if it substantially advances legitimate State interests and does not deny an owner economically viable use of his land. (Nollan v. California Coastal Comm’n (1987),
In the taking analysis, the type of taking often plays a critical role. A taking is more readily found when the interference with property can be characterized as a physical invasion by government rather than an interference that arises from some public program adjusting the benefits and burdens of economic life to promote the common good. (Penn Central Transportation,
Considering the above factors, it is clear National has not suffered a taking as a result of the Downers Grove ordinance. Downers Grove has not physically invaded National’s property rights. Rather, it has enacted a program that applies to everyone to promote the common good of traffic safety and esthetics, a program that, as already stated, substantially advances legitimate interests of the Village. Furthermore, there is no evidence that the owner of the property has been denied an economically viable use of his land. National is not the owner of the property; it is the lessee. Downers Grove has not interfered with National’s legitimate investment-backed expectations. At all times, National had notice that its proposed signs violated the Village’s ordinance. “Purchasers who acquire property with the expectation of using it for a purpose not permissible under current zoning restrictions should not expect loss resulting from denial of the proposed use to be a persuasive argument in securing the change.” Lapkus Builders, Inc. v. City of Chicago (1964),
In its final argument, National contends the Downers Grove zoning board of appeals decision denying its petition for a variance is against the manifest weight of the evidence. The zoning ordinance provides that variances are to be granted where the literal enforcement of the ordinance would do manifest injustice or be contrary to the spirit and purpose of the ordinance. The facts do not demonstrate that the board of appeals acted against the manifest weight of the evidence. The evidence shows that National proposed to erect signs with a square footage three times the size allowed under the ordinance. Thus, enforcing the ordinance in this case was not contrary to the purpose of the regulation; it was in furtherance of it. Furthermore, as already stated, National was fully aware at the time that it leased the property that its signs violated the ordinance. There has been no manifest injustice.
Lastly, we address the motion filed by Downers Grove that was ordered taken with the case. Downers Grove filed a motion to strike a portion of National’s reply brief in which National asserted at page 19 that a case cited by Downers Grove, John Donnelly & Sons v. Mollar (D. Me. 1978),
The judgment of the circuit court is affirmed.
Affirmed.
GEIGER and WOODWARD, JJ., concur.
