Case Information
UNITED STATES DISTRICT COURT DISTRICT OF NEVADA
MOTOGOLF.COM, LLC, Case No.: 2:20-cv-00674-APG-EJY Plaintiff Order Granting Motion to Dismiss in Part v. [ECF No. 12] TOP SHELF GOLF, LLC, et al.,
Defendants
Plaintiff Motogolf.com, LLC used online advertisements that were governed by a pay- per-click contract wherein ads would stop appearing to others if they were clicked on a certain number of times in a given period. Motogolf contends that defendants Top Shelf Golf, LLC, Top Shelf IT Solutions, Inc., Ivan Sokolovich, and Inna Sokolovich sought out Motogolf’s ads and repeatedly clicked on them, causing Motogolf’s ads to disappear quicker. Motogolf also alleges that Top Shelf and Ivan Sokolovich interfered with Motogolf’s vendor relationships by telling those vendors that Motogolf had disrupted Top Shelf’s online advertisements in that fashion. Motogolf sues the defendants for violations of the Computer Fraud and Abuse Act (CFAA), the Nevada Computer Crimes Law (NCCL), the Lanham Act, the Nevada Deceptive Trade Protection Act (NDTPA), and Nevada’s Racketeer Influence and Corrupt Organizations (RICO) law, and for intentional interference with contractual relations and intentional interference with prospective economic advantage. Motogolf further alleges that the defendants engaged in a conspiracy and aided and abetted violations of these laws.
The defendants move to dismiss all the claims, arguing that Motogolf failed to meet the heightened pleading standard under Federal Rule of Civil Procedure Rule 9(b) and did not allege various elements. Motogolf does not appear to contest applying a heightened pleading standard but argues that the alleged clicking activity satisfies the pleading requirements.
I grant the defendants’ motion to dismiss in part. I dismiss the CFAA and NCCL claim because Motogolf has not plausibly alleged the defendants accessed Motogolf’s website “without authorization.” I dismiss the intentional interference with a contractual relationship claim because Motogolf has not identified any vendor (and therefore any contractual relationship) that the defendants allegedly interfered with. I dismiss the NDTPA and Lanham Act claims because Motogolf did not plausibly allege it relied on or was likely to be deceived by the defendants’ clicking on Motogolf’s ads. I dismiss the Nevada RICO claim because Motogolf has not plausibly alleged that the defendants’ conduct involved taking property. I dismiss all the conspiracy and aiding and abetting claims that are based on the underlying claims I dismiss in this order. I deny the motion to dismiss in all other respects.
I. BACKGROUND Motogolf sells golf equipment through an online store. ECF No. 1 at 4. The cost of its online ads is based on the number of times online users click on the ads, called “pay-per-click” (PPC) ads. Id. at 5. Motogolf contracts with online advertising platforms like Google for a certain number of ad clicks each day for a certain amount of money. Id. Viewers who click on the ads are directed to Motogolf’s website, which displays its online merchandise. Id. When a viewer clicks on the ad, Motogolf receives “valuable, requested demographic and other data” about that prospective customer. Id. Once the PPC ads have been clicked the contracted-for number of times, the PPC ads disappear for other online viewers (called PPC exhaustion) and Motogolf must pay higher rates for future PPC ads. Id.
Top Shelf is a direct competitor of Motogolf in online golf equipment and is based in Maine. Id. at 4-5. Top Shelf IT is a corporation in Maine. Id. at 4. Ivan Sokolovich is the president, and sole shareholder of Top Shelf IT and his wife, Inna, is the art director. Id. In 2019, Motogolf became aware that Top Shelf was selling its golf equipment at prices lower than the minimum prices set by the equipment vendors to gain a competitive position in the online golf equipment market. Id. at 9. Motogolf reported this activity to those vendors. Id.
Motogolf alleges, that in response, the defendants conspired to harm Motogolf. Id. The defendants, aware of how PPC ads work, used one or more electronic devices in various locations in or near Maine to find Motogolf’s PPC ads and click on them repeatedly. Id. at 9,13. This was done with the intent of maxing out the number of clicks Motogolf contracted for so that the ads would disappear for other viewers and Motogolf’s future ad costs would increase. Id. at 9. Motogolf alleges that the defendants engaged in this conduct to intentionally gain an economic advantage over Motogolf. Id. at 6-8, 10.
Around March 7, 2019, Motogolf sent a cease-and-desist letter to Ivan Sokolovich informing him that the defendants were no longer authorized to click on Motogolf’s PPC ads under any circumstances. Id. at 19. Motogolf sent a similar letter on August 13. Id. at 20. The defendants continued to click on the ads after receiving these letters. Id. at 20-21. Since the defendants began the click activity, they have exhausted Motogolf’s PPC ads on at least a weekly basis. Id. at 14. This has prevented prospective customers from seeing the PPC ads and has increased the cost for Motogolf to purchase PPC ads. Id. at 15. It has also deprived Motogolf of the benefits from its PPC ads, such as useful demographic data. Id. at 23. As a result, Motogolf’s share in the online golf equipment market diminished and Top Shelf’s share increased. Id. at 17- 19.
Motogolf also alleges that Top Shelf and Ivan Sokolovich contacted Motogolf’s vendors and told them that Motogolf had been the one “inappropriately” clicking on Top Shelf’s PPC ads. Id. While Motogolf had clicked on Top Shelf’s PPC ads, it did so only to the extent necessary to “forensically correlate” the PPC clicking activity with the defendants. Id. at 22. As a result of the defendants’ representations, at least one of Motogolf’s vendors withdrew Motogolf’s authorization to provide commercial premium merchandise from that vendor. Id.
Motogolf sues the defendants for accessing Motogolf’s computers without authorization, interfering with its contractual relationships and prospective economic relationships, making false or misleading representations that they were Motogolf’s legitimate potential customers, and taking property through activity that amounts to unlawful racketeering. Motogolf also alleges that the defendants conspired to engage in these unlawful activities and that they aided and abetted each other. The defendants move to dismiss all the claims.
II. ANALYSIS
Federal Rule of Civil Procedure 8(a)(2) requires a plaintiff to plead a “short and plain
statement of the claim showing that the pleader is entitled to relief.” For a motion to dismiss, I
apply a two-step process to determine whether a party has stated a claim.
Bell Atl. Corp. v.
Twombly
,
In addition to Rule 8’s pleading requirements, Motogolf’s claims are subject Rule 9(b)’s
heightened pleading standard because they sound in fraud. Rule 9(b) requires a plaintiff to “state
with particularity the circumstances constituting fraud.” A plaintiff must provide the “who, what,
when, where, and how” of the fraudulent misconduct.
See Vess v. Ciba-Geigy Corp. USA
, 317 F.3d
1097, 1106 (9th Cir. 2003). This requires “more than the neutral facts necessary to identify the
transaction. The plaintiff must set forth what is false or misleading about a statement, and why it is
false.”
Id.
(emphasis omitted). The standard can be relaxed when the facts of fraud are in the
defendant’s exclusive control, but the plaintiff must still state the “factual basis for the belief.”
Neubronner v. Milken
,
A. Pleading with Specificity the Role of Each Defendant
In the context of an alleged fraudulent scheme, Rule 9(b) does not require Motogolf to
lay out every detail of each defendant’s participation.
Swartz v. KPMG LLP
,
The defendants argue that Motogolf failed to meet this standard because the complaint consists of identical factual allegations repeated with each of the defendants’ names. The defendants contend that, to satisfy Rule 9(b), Motogolf must differentiate the role of each defendant in the conspiracy and that identical allegations fail to do that. Motogolf responds that it is not required to allege separate roles if each defendant engaged in the same activity.
Motogolf has sufficiently pleaded the role of each defendant in its complaint. Motogolf has not lumped the defendants together without factual support for each conspirator like in Swartz . It has simply alleged that each defendant engaged in the same conduct. [4] This makes sense for the alleged click scheme because it involves multiple people repeatedly clicking ads such that together, it exhausts the number of Motogolf’s contracted-for clicks. I therefore deny the motion to dismiss the complaint on this basis. [5]
B. CFAA and the NCLL
The CFAA is a federal computer fraud law that was designed “primarily to address the
growing problem of computer hacking.”
United States v. Nosal
,
(1) accessed a “protected computer,” (2) without authorization or exceeding such authorization that was granted, (3) “knowingly” and with “intent to defraud,” and thereby (4) “further[ed] the intended fraud and obtain[ed] anything of value,” causing (5) a loss to [Motogolf] during any one-year period aggregating at least $5,000 in value.
LVRC Holdings LLC v. Brekka
,
The NCLL is Nevada’s computer crime law and is similar to the CFAA. A person who “knowingly, willfully and without authorization” “[t]akes;” “[c]onceals” or “[o]btains or attempts to obtain access to, permits access to or causes to be accessed,” “data, a program or any supporting documents which exist inside or outside a computer, system or network” is guilty of a misdemeanor. Nev. Rev. Stat. (NRS) §§ 205.4765(1)(g), (h), (k). The statute also prohibits the same conduct done to a “computer, system or network.” NRS § 205.4765(3). The statute allows any victim of a misdemeanor to sue the perpetrator. NRS § 205.511(1).
The defendants argue that the CFAA claim should be dismissed because Motogolf’s website is public, and access is not “without authorization” if it is for publicly available content. They argue that even if the cease-and-desist letters could revoke access to a public website, the letters did not revoke all access and that Motogolf has not alleged loss, damages, or that the defendants gained anything of value. Motogolf does not respond to the public access argument generally, but it argues that the cease-and-desist letters affirmatively revoked the defendants’ access. It also argues that was damaged because it lost valuable demographic data of prospective customers and that the defendants gained a market advantage. The parties make similar arguments for the NCLL claim.
The Ninth Circuit has interpreted the CFAA’s “without authorization” language to not
encompass access to publicly available websites
. HiQ Labs, Inc. v. LinkedIn Corp.
,
Although
HiQ
was decided in the context of a preliminary injunction, its reasoning is
persuasive for this motion to dismiss.
Miller v. 4Internet, LLC
,
For the same reason, I dismiss the NCLL claim. Like the CFAA, the NCLL prohibits
various acts related to accessing a computer or data on a computer “without authorization.” NRS
§§ 205.4765(1)(g), (h), (k). Case law on the NCLL is limited, so the Ninth Circuit has
interpreted the NCLL by relying on the “essentially identical” California Computer Data Access
and Fraud Act (CDAFA).
Oracle USA, Inc. v. Rimini St., Inc.
,
C. Intentional Interference with Contractual Relations
To state a claim for intentional interference with contractual relations, Motogolf must
allege “(1) a valid and existing contract; (2) the defendant[s’] knowledge of the contract;
(3) intentional acts intended or designed to disrupt the contractual relationship; (4) actual
disruption of the contract; and (5) resulting damage.”
Sutherland v. Gross
,
The defendants argue that Motogolf failed to plead the specific contract or vendor relationships that were interfered with, the dates, or any other specific facts necessary under Rule 9(b). Motogolf responds that it lacks specific knowledge of dates, times, speakers, and the precise contents of the statements. It also explained that it refrained from disclosing the vendors because it was not required to under Nevada law and Motogolf “has serious concerns about Defendants victimizing Plaintiff’s vendors as part of Plaintiff’s (sic) pattern of engaging in vendetta-type behavior against perceived insults.” ECF No. 20 at 11-12.
“decisions from other jurisdictions, statutes, treatises, and restatements as guidance.”
Assurance
Co.
,
Motogolf has not satisfied its pleading requirements. To satisfy even Rule 8 pleading,
Motogolf must allege the vendor relationships the defendants interfered with to plausibly allege
the existence of a valid contract and the defendants’ knowledge of it.
Sutherland
, 772 at 1290.
Motogolf’s concern over the defendants’ vendetta-type behavior if it identifies its vendors does
not justify insufficient pleading. Further, Motogolf cannot evade Rule 9(b)’s requirements
simply by stating it lacks specific knowledge
.
The only exception is when the alleged
information is in the defendants’ “exclusive control.”
Neubronner
,
D. Intentional Interference with Prospective Economic Advantage The tort of intentional interference with a prospective economic advantage is like the tort of intentional interference with contractual relations, but instead of a contract Motogolf must allege a prospective contractual relationship between it and a third party. Wichinsky v. Mosa , 847 P.2d 727, 729–30 (Nev. 1993). The defendants contend that Motogolf failed to state a claim because it did not identify the particular prospective customers they interfered with. Motogolf responds that the claim does not require naming specific individuals and that prospective clients have not learned of Motogolf’s existence because the defendants exhausted the PPC click allowance.
The Supreme Court of Nevada has not set out the level of detail a plaintiff must allege
about a prospective contractual relationship. At least one district court case in Nevada has
interpreted the tort to require a plaintiff to identify “particular individual[s],” but it did so by
relying on a California district court case interpreting California law.
Rimini St., Inc. v. Oracle
Int’l Corp.
, No. 2:14-CV-1699-LRH-CWH,
I predict the Supreme Court of Nevada would find alleging a certain class of prospective customers without identifying them specifically is sufficient to state a claim for intentional interference with prospective economic advantage. Motogolf has alleged that it has prospective contractual relationships with Motogolf customers who would click on its ads. I deny the defendants’ motion to dismiss this claim.
E. NDTPA and Lanham Act
Under the NDTPA, a person engages in a deceptive trade practice if, as relevant here, he
or she “[k]nowingly makes any [] false representation in a transaction.” NRS § 598.0915(15). Deceptive trade practices can form the basis for a “consumer fraud” private action. NRS
§§ 41.600(1), (2)(e). To state a claim under the NDTPA, Motogolf must allege “(1) an act of
consumer fraud by the defendant (2) caused (3) damage to the plaintiff.”
Picus v. Wal-Mart
Stores, Inc.
,
The Lanham Act is a federal statute that governs trademarks and unfair competition. 15 U.S.C. § 1051 et seq. A defendant is liable under that act if they, “in connection with any goods or services, . . . use[] in commerce any . . . false or misleading representation of fact, which . . . is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person.” 15 U.S.C. § 1125(1)(A).
The defendants argue that Motogolf has not stated a claim under the NDTPA because there is no “transaction” in clicking on ads to exhaust an advertising budget, the clicking is not a misrepresentation, and Motogolf has not alleged it relied on the alleged misrepresentation. Motogolf responds that clicking on a pay-per-click advertisement is a transaction and that there is no case law holding such a situation cannot be a misrepresentation. It does not respond to the reliance argument. The parties make similar arguments for the Lanham Act claim.
Motogolf has not alleged that it relied on the defendants’ alleged misrepresentations under the NDTPA and it does not dispute that reliance is a necessary element. Although Motogolf has alleged harm resulting from the click activity, it has not alleged that the harm came from relying on the click’s representations. There are no allegations that Motogolf believed the defendants were legitimate customers of Motogolf and that it acted based on that belief. The only harms alleged are the exhaustion of Motogolf’s PPC ads and resulting loss of potential customer demographics. But that appears to be an automatic process based on Motogolf’s own explanation. Thus, Motogolf has not plausibly alleged reliance or causation for its NDTPA claim. I grant the defendants’ motion to dismiss the NDTPA claim. Because it is not clear that amendment would be futile, I grant Motogolf leave to amend.
For a similar reason, Motogolf has not satisfied the “likely to deceive” element for its Lanham Act claim. Motogolf has not alleged any facts to explain how the click activity was likely to deceive or cause confusion. I therefore grant the defendants’ motion to dismiss the Lanham Act claim. I grant Motogolf leave to amend this claim as well.
F. Nevada RICO
Nevada’s RICO statute makes it unlawful for a person “[t]hrough racketeering activity to acquire or maintain, directly or indirectly, any interest in or control of any enterprise.” NRS § 207.400(1)(b). “Racketeering activity” is defined as “engaging in at least two crimes related to racketeering that have the same or similar pattern, intents, results, accomplices, victims or methods of commission, or are otherwise interrelated by distinguishing characteristics and are not isolated incidents . . . .” NRS § 207.390. “[C]rimes related to racketeering,” as relevant here, means the commission or conspiracy to commit the crime of “[t]aking property from another under circumstances not amounting to robbery.” NRS § 207.360(9).
The defendants contend that a RICO claim requires Motogolf to state the specific facts under the portion of the complaint dedicated to the RICO claim. The defendants further argue that Motogolf failed to allege the specific RICO subsections it was relying on or any facts to support that the defendants’ conduct amounts to “taking property from another.” Motogolf argues that stating the facts under the general allegations is sufficient. It does not respond to the other arguments.
Motogolf has not alleged any facts to show that the defendants took property from Motogolf nor has it offered any argument to support an interpretation that the click activity amounts to taking property. Because that is the basis for its racketeering allegation, I dismiss the Nevada RICO claim. Because it is not clear that amendment would be futile, I grant Motogolf leave to amend.
G. Aiding and Abetting and Conspiracy
To assert “aiding and abetting,” Motogolf must allege that “(1) the primary violator
breached a duty that injured [Motogolf], (2) the alleged aider and abettor was aware of its role in
promoting [the breach] at the time it provided assistance, and (3) the alleged aider and abettor
knowingly and substantially assisted the primary violator in committing the breach.”
Dow Chem.
Co. v. Mahlum
,
Because I am dismissing the underlying claims for the CFAA, NCLL, intentional interference with contractual relations, NDTPA, Lanham Act, and RICO, I dismiss the aiding and abetting and conspiracy claims based on them. I grant leave to amend because I allowed amendment for the underlying claims and it is not clear that amendment would be futile.
As for the aiding and abetting and conspiracy claims based on the intentional interference with a prospective economic advantage claim, I deny the defendants’ motion to dismiss. The defendants’ only arguments against these claims are that Motogolf failed to establish the underlying claim and that it failed to meet Rule 9(b)’s pleading standard. I have already determined that the intentional interference with a prospective economic advantage claim survives and that the defendants’ actions as part of the conspiracy are adequately alleged. Consequently, I deny the defendants’ motion to dismiss these claims.
III. CONCLUSION
I THEREFORE ORDER that defendants Top Shelf Golf, LLC, Top Shelf IT Solutions Inc., Ivan Sokolovich, and Inna Sokolovich’s motion to dismiss (ECF No. 12) is GRANTED IN PART .
I FURTHER ORDER that plaintiff Motogolf.com, LLC may file an amended complaint by April 16, 2021.
DATED this 25th day of March, 2020.
ANDREW P. GORDON UNITED STATES DISTRICT JUDGE
Notes
[1] These are the remaining defendants in this action. Defendants Patrick Murphy (erroneously named Kevin P. Murphy), Kevin E. Murphy, and Aliaksandr Shavialevich have already been dismissed. ECF Nos. 47, 51.
[2] This section is based on the facts alleged in Motogolf’s complaint.
[3] Motogolf does not appear to dispute Rule 9(b)’s application to its claims. ECF No. 20 at 2
21
(“Plaintiff’s allegations clearly meet the requirements of FRCP 9(b).”). Although not all
Motogolf’s claims require fraud as an element, Rule 9(b) applies to claims that are based on a
22
“unified course of fraudulent conduct.”
See Vess v. Ciba-Geigy Corp. USA
,
[4] The defendants contend that Motogolf did not meet Rule 9(b) because its exhibit of
unexplained IP addresses does not apparently link the addresses to any particular defendant.
However, Motogolf alleges that the exhibit shows the defendants’ IP addresses, and I must take
as true the complaint’s allegations. ECF No. 1 at 23-25. A California district court in a similar
“click fraud scheme” case determined that Rule 9(b) was satisfied by IP addresses that were tied
to the defendants.
Satmodo, LLC v. Whenever Commc’ns, LLC
, No. 17-CV-0192-AJB NLS,
[5] The defendants also argue throughout their briefs that Motogolf has failed to state any of its 22 claims because Motogolf’s factual allegations appear in the “general allegations” section while the specific claims contain mostly recitals of claim elements. This argument is unavailing. 23 Neither Rule 8 nor Rule 9 requires pleading in such a way so long as the factual allegations are in the complaint.
[6] Motogolf’s opposition on this issue relies on an unpublished district court case that found a
CFAA violation in a similar “click fraud scheme.”
Satmodo
,
[7] Under Rule 15, leave to amend “shall be freely given when justice so requires.” In general,
21
dismissal of a complaint without leave to amend is proper only if amendment would be futile.
Albrecht v. Lund
,
[8] When a federal court interprets state law, it is bound by the decisions of the state’s highest
23
court.
Assurance Co. of Am. v. Wall & Assocs. LLC of Olympia
,
[9] Although Motogolf’s complaint does not state which subsection it relies on, it refers to “false 23 representations in transactions,” which aligns with subsection 15. ECF No. 1 at 43. Motogolf’s opposition brief confirms that this is the basis for its claim. ECF No. 20 at 12.
[10] NRS § 207.360 provides several crimes that can form the basis of a racketeering claim. Again, Motogolf does not specify which subsections it relies on. However, the complaint quotes the text verbatim from NRS § 207.360(9) and none of the other listed crimes appears relevant to the complaint’s allegations. ECF No. 1 at 44.
