Monetta Financial Services, Inc. (“MFS”), a registered investment adviser, and its president, Robert Bacarella, seek review of a Securities and Exchange Commission (“SEC or Commission”) order finding that MFS violated Section 206(2) of the Investment Advisers Act by failing to disclose that it allocated shares of Initial Public Offеrings (“IPOs”) to certain directors of its mutual fund clients and that Bacarella aided and abetted in the violation. While we agree with the SEC that MFS violated Section 206(2), we find that there is insufficient evidence to support a finding that Bacarella aided and abetted the violation. Likewise, we find that the sanctions the SEC imposed against MFS were excessive.
I. BACKGROUND
Robert Bacarella is president and founder of Monetta Financial Services, Inc., a relatively small investment adviser registered with the SEC. MFS advises both mutual fund and individual clients. Its fund clients include Monetta Fund and Monetta Trust, both registered investment *954 cоmpanies organized by Bacarella. Among MFS’s individual clients were Richard Russo, William Valiant, and Paul Henry (collectively, director-clients), who, during the times relevant to this appeal, served as either directors or trustees of the aforementioned fund clients. Monetta Fund and Monetta Trust each had other directors and trustees who were not MFS clients.
From February 1993 to September 1993, MFS, who had been offered shares of IPOs from various broker-dealers, allocated shares in IPOs among its advisory clients, including the director-clients and their respective funds. The director-clients earned a total of approximately $50,000 from the IPOs. There is no indication that MFS allocated the shares inequitably or that MFS or Bacarella benefitted from the allocations to the director-clients; however, MFS did not disclose the fact that it allocated shares to the director-сlients to the non-client directors or trustees of the funds. After reading a National Association of Securities Dealers (“NASD”) interpretive document, Bacarel-la began to question the propriety of allocating shares of IPOs to “interested directors” and thus, in July 1993, MFS stopped allocаting IPO shares to directors Valiant and Henry. 1 In September 1993, MFS also stopped allocating shares to Russo when Bacarella started to question the appropriateness of IPO allocations to directors generally.
Several months after MFS halted the allocations, the SEC cоnducted a routine examination of MFS and, years later, in February 1998, issued an Order Instituting Public Administrative Cease-And-Desist Proceedings (“OIP”). The OIP alleged violations by MFS, Bacarella, and the director-clients of Section 17(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. § 77q(a), Section 10(b) of the Securities Exchange Act of 1934 (“Exchange Act”), 15 U.S.C. § 788(b), and Rule 10b-5, 17 C.F.R. § 240.10b~5, thereunder. It further alleged that MFS violated and Ba-carella aided and abetted MFS’s violations of Sections 206(1) and (2) of the Investment Advisers Act of 1940 (“Advisers Act”), 15 U.S.C. § 80b-6(l) and (2), by failing to disclose the fact that Monetta allocated IPO shares to director-clients. In Decembеr 2000, an Administrative Law Judge (“ALJ”) issued a decision finding that MFS and Bacarella had violated these provisions. 2 MFS and Bacarella appealed the decision to the SEC.
In June 2003, the SEC issued an order dismissing all charges against MFS and Bacarella except the Section 206(2) Advisers Act charge. Despite the dismissal of the majority of the charges, the SEC imposed the samе sanctions as the ALJ. The sanctions include: (1) a cease and desist order against both MFS and Bacarella; (2) a censure of MFS; (3) a 90-day suspension of Bacarella; and (3) civil money penalties of $200,000 against MFS and $100,000 against Bacarella. MFS and Ba-carella petition this court for reviеw of the SEC’s decision pursuant to Section 213(a) of the Advisers Act. 3
*955 II. ANALYSIS
A. Standard of Review
We review deferentially the SEC’s findings of fact, recognizing that such findings are conclusive if supported by substantial evidence.
Otto v. SEC,
B. Section 206(2) Violation
MFS challenges the SEC’s conclusion that its failure to disclose IPO allocations to director-clients violated Section 206(2) of the Advisers Act, which prohibits any investment adviser from “engaging] in any transaction, practice, or course of business which operates as a fraud or deceit upon any client or prospective client.” 15 U.S.C. § 80b-6(2). MFS argues that given the absence of a rule explicitly requiring such disclosure and the fact there is no evidence that it allocated the shares inequitably, its failure to disclose the allocations to the director-clients did not rise to the level of “fraud or deceit” under Section 206(2). We disagree.
In
SEC v. Capital Gains Research Bureau, Inc.,
Here, the allocation of IPO shares to director-clients was a material fact that MFS should have disclosed. Opportunities to invest in IPO shares are rare and therefore valuable to investors.
See Inv. Adviser Codes of Ethics,
Rel. No. IA-2256,
That MFS did not, in fact, favor the director-сlients over the funds is of no consequence because the potential for abuse nonetheless existed. See Capital
*956
Gains,
Attempting to avoid the conclusion that its failure to disclose the IPO аllocations violated Section 206(2), MFS points to rules the SEC promulgated in 2001 that only require directors to disclose IPO allocations when accompanied by special treatment. See Role of Indep. Dirs. of Inv. Cos., Rel. No. IC-24816, 66 Fed.Reg. 3734, 3744 (Jan. 16, 2001). Because there is no evidence of special treatment here, MFS argues that these rules suggest that it had no duty to disclose the allocations. But these rules are of little import, as they relate to directors’ responsibilities, rather than the duties of an investment adviser such as MFS.
MFS also asserts that it acted in a manner consistent with industry practice. Undoubtedly, allocаtions of IPO shares to mutual fund directors were commonplace, but MFS has not pointed to any evidence suggesting that investment advisers’ nondisclosure of the allocations was also industry practice. In any event, the mere presence of an industry practice is insufficient to overсome the conclusion that MFS violated Section 206(2).
See SEC v. Dain Rauscher,
In the end, we agree with the SEC that MFS had a duty to disclose the fact that it allocated IPO shares to the director-clients. Its failure to do so constituted fraud or deceit within the meaning of Section 206(2).
C. Aiding and Abetting
We now consider Baearella’s argument that the SEC erred by finding that he aided and abetted MFS’s violation of Section 206(2) of the Advisers Act. The SEC will find one liable for aiding and abetting where: (1) there is “a primary violation; (2) the aider and abettor generally was aware or knew that his or her actions were part of an overall course of conduct that was improper or illegal; and (3) the aider and abettor substantially assisted the primary violation.”
In the Matter of Monetta Fin. Servs. Inc.,
AP File No. 3-9546, Rel. No. IA-2136,
While we do not quarrel with the SEC’s conclusion that Bacarella substаntially assisted in MFS’s primary violation, we agree with Bacarella that the SEC has not satisfied the awareness requirement. The SEC has not provided any evidence suggesting that he was, in fact, aware that disclosure of the IPO allocations was required. Even if, as the SEC contends and several courts hаve held, the awareness requirement can be satisfied by a finding of recklessness,
see, e.g., Geman v. SEC,
D. Sanctions
Finally, we turn to MFS’s argument that the sanctions the SEC imposed were excessive. This court will reverse a SEC order prescribing sanctions upon a finding that the SEC abused its discretion.
Mister Disc. Stockbrokers v. SEC,
In assessing the appropriate sanctions, the Commission often considers “the egregiousness of a respondent’s actions, the isolated or recurrent nature of the violation, the degree of scienter, the sincerity of a respondent’s assurances against future violations, the respondent’s recognition that the conduct was wrongful, and the likelihood of recurring violations.”
Monetta,
Although the SEC’s oрinion references these factors, the opinion does not reflect that the SEC meaningfully considered these factors when it imposed the sanctions.
4
In fact, many of the aforementioned factors suggest that the sanctions are excessive. To begin with, the conduct was not pаrticularly egregious: there was little indication that the allocations were inequitable and no rules expressly required disclosure.
See WHX Corp.,
We, therefore, vacate the SEC’s order imposing sanctions and the portion of the SEC’s opinion which reasons that sanctions are appropriate, and we rеmand to the Commission for reconsideration in a manner consistent with this opinion of the sanctions imposed against MFS.
III. CONCLUSION
For the foregoing reasons, the petition for review is GRANTED in part and Denied in part.
Notes
. Both Henry and Valiant were interested directors as defined by Section 2(a)(19) of the Investment Company Act of 1940. 15 U.S.C. § 80a-2(a)(19).
. The ALJ also found that the director-clients, with the exception of Valiant, had violated the securities laws, but the director-clients are not before this court.
.Section 213(a) of the Advisers Act provides, in pertinent part, that "[a]ny person ... aggrieved by an order issued by thе Commission under [Section 206(2)] may obtain a review of such order in the United States court of appeals within any circuit wherein such person resides or has his principal place of business ....” 15 U.S.C. § 80b-13(a).
. In imposing sanctions against MFS and Ba-carella, the SEC noted: “MFS, through Ba-carella, ignored its fiduciary duty to disclose material information to those entitled to its utmost loyalty and good faith. Bacarella acted with scienter. Bacarella made no effort to disclose these transactions to the remaining directors and trustees and was not candid with the Commission’s examiners. Bacarel-la's actions and his testimony at the hearing evince a lack of understanding of his fiduciary obligations. MFS' and Bacarella’s insistence that, since no actual conflict existed, they had no duty to disclose the information to the Fund Clients' boards shows a lack of appreciation for MFS’ obligations as an adviser to an investment company.”
Monetta,
