delivered the opinion of the court:
Plaintiff Otha Miller appeals from an order of the Cook County circuit court granting summary judgment in favor of defendants William Chevrolet/GEO, Inc. (William Chevrolet), and HFC Auto Credit Corp. (HFC). 1 Miller’s lawsuit arose from allegedly fraudulent misrepresentations made by William Chevrolet during the sale of a used Nissan Altima. The circuit court found that Miller suffered no legally cognizable injury and thus failed to establish a prima facie case for either his common law fraud claims or for his claims under section 2 of the Consumer Fraud and Deceptive Business Practices Act (the Consumer Fraud Act) (815 ILCS 505/2 (West 1998)). On appeal Miller argues that the circuit court erred because Illinois law recognizes diminished value as a compensable injury. Miller also сontends that he has raised a material question of fact on all other elements of his statutory and common law fraud claims. For the reasons set forth below, we reverse in part, affirm in part, and remand for further proceedings.
BACKGROUND
Miller filed his original complaint on August 26, 1999. On January 21, 2000, the trial judge dismissed this complaint without prejudice in response to Code of Civil Procedure section 2 — 615 motions to dismiss timely filed by both defendants. 735 ILCS 5/2 — 615 (West. 1998). The matter went to arbitration in March 2000, and the defendants were granted an award. As permitted under Supreme Court Rule 93 (166 Ill. 2d R. 93), Miller rejected the arbitrator’s award and on April 10, 2000, he filed an amended complaint against both defendants. William Chevrolet filed a timely motion for summary judgment which the trial сourt granted as to both William Chevrolet and HAFC in December 2000. 735 ILCS 5/2 — 1005 (West 2000).
Attached to defendant’s motion for summary judgment was plaintiff’s deposition including exhibits. From that deposition, a picture of the transaction between William Chevrolet’s salespeople and Miller emerges. It is uncontested that in late February 1998, Miller went into the William Chevrolet dealership and began looking at used vehicles. Miller admits that he had not dealt with defendant dealership on any prior occasion and called his decision to look at their cars “random.” After discussing available cars and financing with William Chevrolet personnel, Miller took a Nissan Altima (different from the one he eventually purchased) home for the night as а test drive. The following day, Miller returned the car to William Chevrolet and began discussions about the 1997 Nissan Altima that he ultimately purchased.
During his deposition, Miller alleged that William Chevrolet’s salesperson told him that the 1997 Altima was “executive driven” and that it was a “great car.” In its response to interrogatories, William Chevrolet stated that the only representation its salespeople ever attached to the vehicle was “used.”
In his deposition, Miller stated that he interpreted the phrase “executive driven” to mean that the car had previously been used by high-ranking employees of either Nissan or William Chevrolet and had therefore been well cared for. It is not disputed that the Altima had nоt been driven by these executives and that William Chevrolet had recently purchased the vehicle from Enterprise Leasing Corporation.
Miller admitted to knowing at the time that the Altima was used (he was buying a 1997 model year car in 1998) but claims he did not know, nor did he inquire further, about the Altima’s history or previous owner.
Upon his decision to purchase the Altima, Miller was presented a number of documents to sign. At his deposition, Miller recognized his signature on a number of exhibits, including a retail installment contract, an odometer disclosure form, a handwritten vehicle sales order, and a typed vehicle sales order. Although Miller did not remember in detail each form he signed, he did recall that he was neither pressured nor rushed to complete the paperwork.
From the record it appears that these documents describe the car in question as a 1997 Nissan Altima and all contain plaintiff’s signature and are dated February 27, 1998. The retail installment contract contains the typed word “used” in a box designated “New or Used.” Both vehicle sales orders contain checks in the “Used” box of a section which also contains boxes titled “New” and “Demo.” None of these documents make reference to the car’s prior owner, Enterprise Leasing Company.
During his deposition, Miller was also shown an Indiana certificate of title, the front of which lists “ENTERPRISE LSG CO. OF INDIANAPOLIS” as the original owner. The back of this title contains a seсtion labeled “First Re-Assignment By Registered Dealer Only” under which William Chevrolet is listed as dealer and Otha Miller is listed as purchaser. Miller acknowledged signing every document he was asked to sign, including the title. Next to the purchaser’s signature block on the back of the title is a date of sale box in which “3/25/98” is written.
After the sale to Miller, William Chevrolet assigned the retail installment contract to HAFC. Miller asserted claims against HAFC in his original and amended coiriplaints.
In response to defendant’s motion for summary judgment, Miller submitted a summary of proposed testimony from an opinion witness who was to address the financial significance of a car’s history of rental use.
Miller admits having driven the Altima since its purchase without any serious malfunction. Based primarily on this admission, the trial court granted defendants’ motions for summary judgment, finding that Miller’s submissions did not raise any legally cognizable injury. This appeal followed.
ANALYSIS
I. Standard of Review
Summary judgment is appropriate when the pleadings, depositions, admissions, and affidavits illustrate no genuine issue of material fact and the moving party is entitled to judgment as a matter of law. 735 ILCS 5/2 — 1005(c) (West 1998); Largosa v. Ford Motor Co.,
II. Fraudulent Misrepresentation
Miller contends that the trial court erred in granting summary judgment on both his common law and statutory fraudulent misrepresentation claims. We agree. We first consider whether summary judgment is appropriate for Miller’s common law fraud claims.
A. Common Law Fraud
Fraud has been said to comprise anything calculated to deceive and may consist of a single act, a single suppression of truth, suggestion of falsity, or direct falsehood, innuendo, look or gesture. Russow v. Bobola,
1. False Statement of Material Fact
This element encompasses three requirements: the defendant (1) must make a misrepresentation, (2) it must involve a fact, and (3) the misrepresentation must be material. Miller contends that William Chevrolet told him that the Altima was “executive driven” and that this characterization was false and affirmatively misrepresented the car’s true history as a rental vehicle. Defendant offered no evidence that the car was ever driven by executives of either Williаm Chevrolet or Nissan. Miller has thus raised a triable question on the misrepresentation requirement of this element.
We conclude that a material controversy also exists on the requirement that defendant’s misrepresentation involve a fact. Defendant argues that the designation “executive driven” has no clear meaning and at most is “puffing.” Puffing is defined as a “ ‘bare and naked statement as to value’ ” of a product and is considered a nonactionable assertion of opinion. People ex rel. Hartigan v. Maclean Hunter Publishing Corp.,
We find that a salesperson’s description of a used car’s as “executive driven” could be viewed as a statement about an existing factual situation intended to conjure a specific, factual idea about the car’s history in the mind of a typical consumer. Unlike phrases such as “expert workmanship” or “magnificent,” which courts have found to be mere statements of value (Breckenridge v. Cambridge Homes, Inc.,
Finally, a misrepresentation is “material” if the plaintiff would have acted differently had he been aware of it or if it concerned the type of information upon which he would be expected to rely when making his decision to act. Mackinac v. Arcadia National Life Insurance Co.,
2. Knowledge of Falsehood
That the defendant know of the falsehood is also an element of common law fraud. In the instant case, defendant William Chevrolet does not dispute that its salespeople knew that the car had been titled to Enterрrise Rental prior to the sale to Miller. To the extent that “executive driven” can be considered a statement of existing fact, defendant knew it to be a false representation about the car in question.
3. Intent to Induce Reliance
Miller alleges that he was told the car was “executive driven” in conjunction with being told that it was a “great car” and defendant William Chevrolet offers no suggestion why the salesperson used the phrase “executive driven” other than to explain the car’s history in an effort to get Miller to buy it. The particular phrase “executive driven” logically appears to have been employed to encourage the purchase.
Defendant counters that there was no shоwing that the alleged comment was intended to induce plaintiff to purchase the Altima. Defendant relies on Mackinac v. Arcadia National Life Insurance Co.,
In this case, however, both Miller’s opinion witness and common sense tell us that used car dealerships have reason to know that the history of a car is of concern to purchasers. This is all the more true when the history involves previous service as a taxi or rental vehide. Unlike Mackinac, Miller does not merely daim that William Chevrolet failed to disdose the Altima’s history but affirmatively misrepresented it. One can hardly disclaim the lack of intent to persuade while one is simultaneously employing a specific description of the car’s history in a sales pitch.
We acknowledge that Miller’s claims about William Chevrolet’s intent to induce are compromised by Miller’s failure, at the time of the negotiation, to state to the salesperson that he would not purchase a car previously used by a rental company. At the very least, however, this discussion reveals that Miller has raised genuine issues of material fact pertaining to the intent element of common law fraud.
4. Reliance
William Chevrolet argues that Miller’s reliance on the assertion that the car was executive driven is unreasonable as a matter of law. Because Miller ultimately signed the back of the car’s title, the front side of which listed Enterprise as the previous owner, William Chevrolet claims that Miller cannot assert that he reasonably relied on its oral statements about the Altima’s history.
The law will not allow a person to enter into a transaction with eyes closed to material facts and then claim fraud by deceit. To sustain a claim, plaintiffs must demonstrate that they “justifiably relied on defendant’s words or silence.” Central States Joint Board v. Continental Assurance Co.,
One of the most important of the surrounding circumstances is timing. A plaintiff may not generally rely on representations made when the plaintiff has ample opportunity to ascertain the truth of the matter before acting. Carter,
Regardless of this timing analysis, a triable question remains whether Miller’s reliance on the statements of the salesperson was reasonable. For example, “where the person making the statement has inhibited plaintiffs inquires by *** creating a false sense of security,” the failure to inquire into facts that could be made available to the plaintiff is not fatal. Carter,
Defendant William Chevrolet also asserts that the sales contract indicated that the car was “used” and therefore any facts plaintiff inferred from the phrase “executive driven” could not be reasonably relied upon. The record reveals, however, that plaintiff never doubted that the vehicle was used: he was purchasing a 1997 model year car in 1998. Plaintiff instead claims that the designation of “used” in a box labeled “New or Used” did not contradict or call into question the salesperson’s classification of the car as “executive driven.”
5. Damages
Unlike many of thе common law requirements discussed above, damages are a necessary element of the prima facie case for both plaintiffs common law and statutory consumer fraud claims. Connick,
The trial court found that, as a matter of law, plaintiff could not prove damages resulting from William Chevrolet’s alleged misrepresentations about the history of the Altima. In the absence of any complaints by plaintiff about the car’s condition during his use of it, the trial court found that plaintiffs alleged loss of confidence in the car and his assertion that he overpaid and had lost resale value because he was misled about the car’s history were not legally cognizable harms.
Illinois courts have generally allowed damages claims based on diminished value of a product regardless of whether it has yet malfunctioned, provided the product contains a manifested defect or current condition affecting value. In re General Motors Type III Door Latch Litigation, Nos. 98 C 5836, 99 C 2566, MDL 1266 (N.D. Ill. May 21, 2001). In Schiffner v. Motorola, Inc.,
In Connick v. Suzuki Motor Co.,
In deciding that Miller failed to raise a genuine issue of material fact regarding damages, the trial court relied primarily on the recent Kelly v. Sears Roebuck & Co.,
In the instant case, William Chevrolet does not dispute that the car in question was owned previously by a rental company. And Miller’s opinion witness presented evidence of diminished value of rental cars generally. Unlike the theoretical, future possibility of lost value facing the plaintiff in Kelly, Miller has raised a question of material fact regarding the presently diminished value of the Altima along the lines of that raised in Perona, Schiffner, and Connick. We therefore conclude that the trial court erred in granting summary judgment to defendants on the issue of damages.
B. Illinois Consumer Fraud and Deceptive Business Practices Act
The Illinois Consumer Fraud Act (hereinafter, the Act) eliminated many of the common law fraud elements, creating a new cause of action that affords consumers broad protection by prohibiting any “deception” or “false promise.” Smith v. Prime Cable of Chicago,
“Unfair methods of competition and unfair or deceptive acts or practices, including but not limited to the use or employment of any deception, fraud, false pretense, false promise, misrepresentation or the concealment, suppression or omission of any material fact, with intent that оthers rely upon the concealment, suppression or omission of such material fact *** in the conduct of any trade or commerce are hereby declared unlawful whether any person has in fact been misled, deceived or damaged thereby.” 815 ILCS 505/2 (West 1998).
The Act offers “a clear mandate to Illinois courts to utilize the Act to the greatest extent possible to eliminate all forms of deceptive or unfair business practices and provide appropriate relief to consumers.” Totz v. Continental Du Page Acura,
The elements of a claim under the Act are: (1) a decеptive act or practice by the defendant; (2) defendant’s intent that plaintiff rely on the deception; (3) that the deception occur in a course of conduct involving trade and commerce; and (4) damages. Connick,
Having raised triable issues under the more stringent requirements of common law fraud, plaintiff finds his consumer fraud case virtually made. As the Illinois Supreme Court has noted:
“In superimposing the elements of the two causes of action and holding them up to the light, it is unquestionable that so long as the alleged deception occurred in a course of conduct involving trade or commerce, facts satisfying a claim for common law fraud will necessarily satisfy a claim under the Act.” Siegel,153 Ill. 2d at 543 ,607 N.E.2d at 198 .
The following discussion of Miller’s statutory claims will therefore be brief.
The “deceptive practice” requirement under the Act is met by the defendant’s material misrepresentation as discussed under common law fraud above. The intent required by the Consumer Fraud Act “is merely the defendant’s intent that the plaintiff in the action rely on the *** information [the] defendant gave to plaintiff, as opposed to any intent *** to deceive” as required under the common law. Breckenridge v. Cambridge Homes, Inc.,
Although plaintiffs need not establish reliance as an element of their consumer fraud claim, plaintiffs must show that the fraud “proximately caused” their injury. Connick,
Furthermore, Connick illustrates that timing is a key determination in the proximate cause analysis: “[Pjlaintiffs can state a valid claim of consumer fraud only where premised upon statements made prior to their dates of purchase.” Connick,
Finally, the Act eliminates any requirement of plaintiff diligence in ascertaining the accuracy of misrepresentations. Duran,
We therefore conclude that Miller has raised sufficient issues of material fact to survive a motion for summary judgment on his claim of fraudulent misrepresеntation under the Consumer Protection Act.
III. Fraudulent Concealment
Plaintiff also asserts claims for fraudulent concealment under both the Consumer Fraud Act and the common law. As to the common law claim, we have no quarrel with the trial court’s ruling. As to the claim under the Act, however, we reverse and remand.
In his complaint, Miller alleges that William Chevrolet committed fraud by failing to directly disclose that the Altima was previously a rental car. In order to establish a common law claim for fraudulent concealment, a plaintiff must prove that the defendant was under a duty to disclose the fact concealed. Connick,
Although most cases involving a duty to disclose arise out of a breach of a fiduciary relationshiр, courts have found that a confidential relationship may also give rise to a duty. A confidential relationship exists when a plaintiff puts sufficient trust in a defendant that the latter is in a position of “influence and superiority” over the plaintiff. Connick,
In this case, Miller argues that the relationship between a car dealer and a prospective customer entails such a disparity of influence and knоwledge that dealers generally owe a duty to disclose the history of vehicles for sale. We do not find this argument persuasive. Barring additional facts, the arms-length transaction that occurred between Miller and William Chevrolet did not give rise to a confidential relationship sufficient to impose a general duty of disclosure under the fairly rigorous principles of common law. Mitchell,
Plaintiffs claim under the Consumer Fraud Act, however, is more persuasive. The Act generally does require that sellers engaged in trade or commerce disclose any material facts to consumers, regardless of the existence of a common law duty. 815 ILCS 505/2 (West 1998). While always watchful that the Act not be used to “transform nondeceptive and nonfraudulent omissions into actionable affirmations” (Mackinac,
An Illinois court reached the same conclusion in Totz v. Continental Du Page Acura,
The Totz court reminds that the Act is not without its own criteria. The court held that section 2 of the Act indicates that sellers engaged in trade or commerce, including used car dealers, have a duty not to conceal or suppress known material facts regarding products from potential buyers with the intent that buyers rely thereon. Totz,
In the instant case, plaintiffs allegations of affirmative fraudulent misrepresentation provide strong circumstantial evidence of defendant’s intent in its passive concealment as well. Defendant allegedly used the phrase “executive driven” to conjure an image of the Altima’s history in plaintiffs mind in the hope that plaintiff would rely on this image in purchasing the vehicle. The strong inference exists that defendant did not disclose the Altima’s actual history as part and parcel of that same intent.
As the above discussion reveals, we find that plaintiff raised triable questions of knowledge, materiality, and intent. We find, therefore, that the trial court erroneously granted summary judgment on Miller’s claim of fraudulent concealment under the Act.
IV Plaintiffs Claims Against HAFC
The trial court noted that HAFC did not join William Chevrolet in its motion for summary judgment, nor did it file one of its own. Nevertheless, the trial court granted summary judgment for both defendants indicating that its conclusions were equally applicable. Thus, the grant of summary judgment in favor of HAFC was predicated only upon the determination of the trial court that there was no actionable fraud claim against the vendor from which any claim against HAFC would derive. On appeal, HAFC did not assert any defenses to which it may have been entitled regardless of any liability attributable to William Chevrolet. More specifically HAFC did not raise any contention that it was protected by virtue of compliance with the provisions of the Truth-in-Lending Act (15 U.S.C. § 1601 et seq. (1994)). Cf. Jackson v. South Holland Dodge, Inc.,
V Punitive Damages
Having disposed of Miller’s claims on more preliminary grounds, the trial court did not discuss punitive damages in its judgment. In consideration of our reinstatement of three of the plaintiffs fraud claims, we find that ruling on the award of punitive damages is premature at this time. Siegel,
CONCLUSION
We reverse the trial court’s determination that plaintiff failed to raise a genuine issue of material fact regarding his fraudulent misrepresentation claims under both common law and the Consumer Fraud Act, and his fraudulent concealment claim under the Act. As to these claims and both defendants, we vacate and remand to the trial court. We affirm the trial court’s grant of summary judgment for both defendants on plaintiff’s claim of common law fraudulent concealment.
Affirmed in part and reversed in part; cause remanded.
BURKE, EJ., and CAHILL, J., concur.
Notes
During the course of litigation, Household Automotive Finance Corporation (HAFC) became the successor in interest to HFC Auto Credit Corporation. Successive references to this codefendant will use the new name HAFC.
In the instant case defendant does not dispute that the title information was available to it prior to its discussion with plaintiff.
