*1 MARKETING CORPO MID-AMERICA
RATION, Respondent, INDUSTRIES, La INC. and
DAKOTA Appellants.
Maur, Inc., Defendants 12085.
No.
Supreme Dakota. Court South 16,1979. Aug.
Rehearing Granted Falls, Vrooman, David J.
David V. Sioux & Vickers, Murphy, McDowell Boyce, Falls, Greenfield, Sioux respondent. Evans, Smith, Davenport,
Deming Falls, A. Smith, Charles Hurwitz & Sioux Deinard, Leonard, Minne- & Mays, of Street Minn., appellants. apolis, for defendants WOLLMAN, Chief Justice. Mid- by plaintiff-respondent
In an action
dam-
Marketing Corporation
America
*2
ages
the
them
unauthorized disclosure and
intact
into a snowmobile suit hood.
use of a trade secret in breach of confidence
prototype
bonnet was
first
delivered
contract,
jury
and
the
found for
January 13, 1975,
on
at which
Bachmeier
$270,000,
respondent
in the amount of
of
signed
receipt stating that
time he
a
the
$20,000
which
represented
pu-
an award of
“design
proprietary
etc.
to Dakota
[was]
damages.
appeal by
nitive
This is an
de-
subject
engineering
Ind.
to release for
de-
fendants-appellants
Industries,
Dakota
Inc.
velopment, funding.”
(Dakota)
(LaMaur)
and
Inc.
produced by
Subsequent prototypes
Da-
judgment.
that
We reverse.
incorporating suggestions
kota
made by
founder, Anthony
Respondent’s
Bachmei- Bachmeier and others convinced Bachmeier
(Bachmeier),
er
has been associated with
making progress
were
toward a
beauty industry
the
since 1959.
In late
Therefore,
product.
Febru-
marketable
on
Bachmeier and others struck
$10,-
gave
ary
respondent
improve
idea
design
the
function
and
of
1,000
payment
of the
as advance
toward
electrically
in
heated bonnets used
the in-
to be known as the ThermoChem
bonnets
dustry to
facilitate
chemical
Processing System.
February
On
of human hair.
In December
Bach-
respondent
into an
Dakota and
entered
meier
took an electrically heated cap
agreement
provided
that Dakota would
by
Company
manufactured
the TIZ
to Da-
sell
the bonnets and would
them
kota and
with
discussed
them his ideas con-
only
respondent
respondent
and that
cerning improvements
design
buy
would
them
from Dakota. This
cap. Bachmeier
nothing
knew
of electrical
agreement
acknowledged
also
that Dakota
design
theory
nothing
and Dakota knew
developed
Processing
the ThermoChem
of human hair processing or the theories
System
of respondent.
with the advice
Da-
thereof. Bachmeier indicated that the bon-
$10,-
respondent’s
kota has never returned
net
be larger
should
than
TIZ
model
any
it delivered
bonnets to
nor has
snugly
and should fit
about
face
19, 1975, respondent
respondent. On March
air;
order to block out the outside
that the
by assignment
received
from Bachmeier
material
lightweight
should be
and femi-
by
all
held
them in the
others
interests
nine;
temperature
bonnet
electrically
Respondent
heated bonnet.
did
(a
should
180°
figure
by
be
at
arrived
mea-
assignment
not receive an
interest
suring
operating temperature
of a hair
by
held
Dakota.
processing device
by
manufactured
Helene
Co.);
Beginning
February
respondent
Curtis
and that
the heat should be
uniformly
began holding
the Ther-
throughout
distributed
demonstrations of
interi-
System throughout
of the bonnet. Dakota suggested
Processing
moChem
snowmobile suit
hood manufactured
were
Prototypes
Da- South Dakota and Iowa.
kota
good
would be a
basis
given
beauty
operators
to various
salon
as a
agreed.
Bachmeier
At
the conclusion of
gaining experience
method
in the actual
this initial meeting, Dakota committed it-
operation of
particular
the device. No
at-
self
producing
working prototype
secrecy.
tempt
made to maintain
Dur-
was
bonnet. No non-disclosure
respon-
the first week March
however,
signed by
was
parties;
Bach-
beau-
employees
dent’s
attended a national
meier did inform Dakota
he
did not
Chicago,
Respon-
ty trade show in
Illinois.
want his idea “spread around town.”
was
Processing System
dent’s ThermoChem
public display
of its
and demonstrations
Dakota then
cap
dismantled the TIZ
Born, Inc.,
operation
given.
were
Vic
determine the
method
the heating
which
regional
representative organization,
circuitry
sales
produced.
had been
Following
examination,
orders
engaged
to solicit
procured
a heat-
ing pad,
System;
Processing
heating
removed
ThermoChem
elements
(consisting
wire, thermostat,
prototype
given
resistance
of the device was
to Born
control
cord),
switch
power
placed
conjunction
and was never returned.
In
show,
Chicago
respondent prepar-
Respondent
meanwhile decided to under-
take national distribution of the Thermo-
advertising
purchased
ed brochures
Processing System through
Chem
its own
Processing
pictured the ThermoChem
representatives.
of sales
network
Several
pictures
accompanying
System. These
representatives
of these
handled LaMaur’s
unique
text disclosed all of the
features of
beauty product line and there was evidence
(its
Processing System
the ThermoChem
*3
rep-
aware of these
respondent
became
size,
appearance, close fit about
feminine
through
negotiations
resentatives
with
face, purpose, ability
to retain moisture
this
net-
LaMaur. To establish
distribution
constant,
heat) except
even
and maintain
work,
2, 1975,
respondent
May
entered
circuitry
the details of its electrical
and
whereby
into a contract with Dakota
Dako-
construction,
respondent had
about which
agreed, among
things,
ta
other
to sell Ther-
knowledge.
no
Processing Systems only to re-
moChem
show,
Chicago
respondent
At the
made its
spondent
respondent agreed
produce
to
first contact with LaMaur. As a result of
12,500
Processing
ThermoChem
orders for
LaMaur’s interest
the ThermoChem Pro-
System
quarter.
units each calendar
Dako-
cessing System, respondent
project manager
withdrew
ta’s
testified that
calen-
ninety days
public
quarters they
dar
meant each
prototypes
display.
from
On March
Respondent pro-
beginning May
2, 1975,
signed
indicating
LaMaur
a memo
challenge
under-
testimony
duced no
to
this
acquiring
rights
interest in
exclusive
to dis-
possess suffi-
standing. Respondent did not
Processing
tribution of the ThermoChem
cient financial resources to underwrite
(This
System.
indicate
memo does not
cosmotologists ordering the bon-
credit of
rights
from whom these
were to be ac-
nets;
therefore,
agreed to under-
however, signed by Bach-
quired.
It was/
those customers Dakota
write that risk for
respondent’s
stock-
meier
another of
worthy
found to be credit
and that
agents
respondent.)
holders but not as
12,500
against the
those orders would count
LaMaur invited Bachmeier to demonstrate
each
required
was
to sell
respondent
units
Processing System
the ThermoChem
at an-
on the
quarter
to avoid default
order
beauty industry
other
York
show in New
contract.
1975;
City
simultaneously,
in mid-March
contract,
toMay
Pursuant
to this
respondent displayed the ThermoChem Pro-
to
respondent submitted orders
July of 1975
cessing System
at still another show
these,
3,632
only 930
units. Of
Dakota for
Iowa.
worthy by Dako-
deemed to be credit
were
Negotiations
respondent
ta; however,
these orders were
none of
LaMaur did not lead to a contract. Follow-
filled.
breakdown,
began negotia-
this
LaMaur
23, 1975, respondent and Dakota
May
On
Company
tions with the KAZ
should at-
that Dakota
met and decided
incorpo-
hair
bonnet that would
with
negotiations
tempt
reestablish the
openly
by respon-
rate the ideas
place
Respondent attempted to
LaMaur.
namely,
coverage
full
with heat
head
dent —
upon Dakota’s ne-
following restrictions
and moisture control. Neither KAZ nor
agreement was
gotiation
no
with LaMaur:
LaMaur,
respondent,
nor for that matter
meeting;
during
initial
to be reached
possessed
expertise developed
the technical
exclusive
granted
to be
LaMaur was not
actually
appro-
Dakota to
construct an
was to be
rights;
respondent
distribution
priate
Therefore,
KAZ
to start
had
repre-
obligations to sales
relieved of
beginning
original engineering.
at the
with
sentatives;
to be
units was not
price of the
approached
When Dakota
as dis-
discussed;
aspects of
and technical
infra,
cussed
LaMaur realized that a mar-
not
Processing System were
ThermoChem
product
procured
ketable
could be
from Da-
an un-
The record reveals
to be revealed.
KAZ; hence,
kota much
that Da-
sooner than from
Bachmeier
supported statement
May
restrictions. On
agreed
the contract
to these
with KAZ was terminated.
kota
tions,
Dakota and LaMaur met and con-
knew
because Dakota
that LaMaur
An
in principle
ferred.
was
going
forward
a bonnet
reached at this
On
meeting.
purchase
necessary
would if
one from
proposed agreement
Dakota submitted a
competitor,
and because
believed the
LaMaur and turned
over
LaMaur the
through
been
contract
to have
breached
Processing Systems
orders
ThermoChem
12,500
respondent’s inability to sell
units
respondent
placed
with Dakota.
during
ninety days.
During
first
LaMaur submitted a counter-offer on June
18,939
August
sold
units
1975;
respondent’s
offer called for
dra-
dropped
LaMaur. LaMaur’s sales
however-— n
consent to the agreement but did not make
month,
matically
first
after the
party
contract and
in fact returns
sales —and LaMaur
exceeded
respondent’s
no
made
compen-
up
wound
sales for
year
with net
the first
sation.
12,707
of only
nor
bonnets. Neither Dakota
anything
paid
respon-
LaMaur has ever
June
On
Dakota submitted a
*4
compensation
dent as
for its interest
respondent
contract to
supplant
intended to
bonnet. No
have ever been
bonnets
deliv-
May agreement.
2
Under
proposal
ered to
nor has
respondent
Dakota returned
respondent would receive 18% of all reve-
respondent’s $10,000
payment.
advance
on
by
nues
sales of bonnets made
Dakota
and sold to
This
LaMaur.
offer also re-
The
of Torts
757
Restatement
§
quired respondent to
to the
consent
June 13 provides:
contract between Dakota and LaMaur.
One who
or uses
discloses
another’s
Along
contract,
with this
pro-
new
Dakota
so,
privilege
trade
a
to do
without
respondent
vided
copy Appendix
of
A to
is liable
if
to the other
the contract
appellants,
pur-
which
(a)
by improp-
he discovered the secret
ports
identify
proprietary aspect
“[t]o
means,
er
of the Electric
Processing System,
Bonnet
(b)
his disclosure or use constitutes
Dakota Industries
Inc. Part No. 57822.”
him
reposed
breach
of confidence
The document also
all
describes
the materi-
by
in disclosing
the other
the secret
assembly
required
als and
steps
him,
a bonnet. There is no discussion of how the
(c) he learned the secret from a third
system works or how it should be used in
person
with notice of the facts
of
hair. Respondent
human
it
rejected
was a secret and that
the third
this offer.
person
it
improper
discovered
Dakota
“Appendix
submitted
A” to La-
person’s
means
third
20,1975,
onMaur
June
and LaMaur commit-
of
disclosure
it was otherwise
itself, through
ted
issuance of an internal
other, or
duty
breach of his
“merchandising
memorandum,
decision"
(d) he
of
learned
secret with notice
sell
Respondent
bonnet.
submitted
the facts that
it was a secret
counter-offers
2 and
him
that its disclosure
made to
1975, both
rejected
of which were
because
by mistake.
they would
respondent
have
pro-
allowed
processing systems
duce
competition
apparent
respondent
It is
prove
must
Processing
the ThermoChem
System.
it
a trade
indeed had
secret in order
theory.
for liability to attach under this
July 25, 1975,
On
appellants entered into
a written
for Dakota’s manufac-
secrets
been
in wide
Trade
have
found
ture and LaMaur’s
variety
sale
subjects, including
A
but not limit
two-party contract,
it
formulas,
made no
ed to:
chemical
Platinum Prod
respondent.
justified
Berthold,
its
21
Corp.
course of
ucts
280 N.Y.
action as necessary
protect
(1939);
processes,
industrial
substantial N.E.2d 520
Sun
investment
Rideout,
Corp.
361, 102
because of
Dial
N.J.Super.
intractable
stance
negotia-
(1954),
assumed in
A.2d 90
A.2d
aff’d
N.J.
(1954);
information,
Secrecy.
subject
The
pricing
matter of a trade
Simmons
Waibel,
Hardware Co. v.
S.D.
public
secret must be secret. Matters of
lists,
(1891);
N.W. 814
customer
Town and
general knowledge
or of
in an
Serv.,
Country House & Homes
Inc. v. Ev
industry
appropriated by
cannot be
one
314, 189
ans,
(1963);
150 Conn.
A.2d 390
as his secret. Matters which are com-
Services,
supply,
sources of
Water
Inc. v.
pletely
goods
one
Chemicals, Inc.,
(5th
Tesco
In
theory
this case it is
therefore the
contract
clear that the bonnet is
secret;
B,
not the
the secret
would not
Appendix
paragraph
relates to the
lie.
production of the bonnet
in the case
provides:
three of that contract
presented
case,
trically
2. From the facts
in this
it is
heated bonnet to Dakota and told Da-
parties
doubtful that
temperature
of the
could success-
kota the
it wanted based on anoth-
fully establish the existence of a
hair-processing system;
trade secret in
er
the chemical treat-
the bonnet. As noted
in his work on commercial
Professor Alexander
protective
ment and
liner came from other
sources;
torts:
existing
Dakota took an
snowmobile
hood, heating
pad,
protect-
heating
a combination
[F]or
of features to be
elements from a
temperature
ed as a
aggregation
it must be more than a mere
controls from a third manufactur-
parts,
prototype
of well known
even if
er
create the
bonnet. These facts
parts
previously
against
had not
finding
protectible
been
assembled
militate
of a
the manner in which the “secret” combina-
in the bonnet. See also Nickelson v.
put together.
tion has been
Corporation,
(7th
General Motors
a third
As this court stated in
J.,
MORGAN,
concurs.
Co.,
Werre v. Northwest Thresher
27 S.D.
(1911):
N.W.
J.,
FOSHEIM,
specially.
concurs
what,
question
There is no
but
where
HENDERSON, JJ., dissent.
DUNN
existing
there is a
contract
express
valid
FOSHEIM,
(concurring specially).
Justice
parties
between
in relation to a transac
each,
fully fixing
rights of
there
tion
implied promise,
is no room for an
or suit
Industries, Inc.,
governed by a
Dolan,
quantum
meruit. Ball v.
on Febru-
agreement entered into
written
(N.S.)
114 N.W.
15 L.R.A.
S.D.
the same
ary
1975. On
the suit
Under such circumstances
As
formal contract.
parties made a second
upon such transaction must be based on
notes,
second
majority opinion
the contract alone .
compensation to be
agreement specifies the
*7
agree-
the
paid
party
if either
terminates
Co.,
also Thurston v. Cedric
80
See
Sanders
market
produce and
continues to
ment and
426,
(1963).
496
S.D.
N.W.2d
product.
the
“parties
stipulate
When
in a contract
compromise
right
a
parties
consequences
what the
of a breach of the
in
rights and interests
their
and contract
be,
stipulation
agreement shall
such
if rea-
the
is no claim
venture. There
the
controlling
sonable is
and excludes other
and
or voidable
agreements were void
consequences.”
17 Am.Jur.2d Contracts
enforceable
well have
plaintiff may very
(1964). Or,
522 at 1009
as stated
the
§
express contracts.
upon these
claims based
Supreme
Washington in United
Court of
business
Seitz,
However, having reduced their
v.
Glass Workers’ Local No. 188
fixing
agreements
640,
74,
(1965):
formal
642,
arrangement
Wash.2d
399 P.2d
patent
Supreme
law. Aronson
under federal
available
3. We note that
the United States
Co.,
257,
recently upheld
validity
Pencil
440 U.S.
Point
S.Ct.
has
the
of con-
Court
Quick
(1979).
grant rights beyond
protection
LaMaur the trade se- exist, cret measure of the secrecy their own use must secre- without consent of cy Mid-America. need not be absolute and disclosure to employees involved in its use will not $250,000 damages Actual totaling ordinarily employer’s pro- result in loss were sustained Mid-America as a Novelty result . . . and invention appropriation of defendants’ tection. of the trade secret. are not essential for the trade secret as
427
acknowledged this
beauty industry,
.
. And
in the
patentability.
are for
advertising.
in its
enthusiastic was
ingredient
known to
own
So
every
the fact that
novelty
and benefits of
LaMaur about
controlling for the
industry
is not
bonnet,
in a
it was advertised
that
com-
may
consist of the method of
beauty magazine as a “scientific”
national
bining
produces
product
them which
breakthrough.” Although
“dynamic
and
superior
competitors.
to that of
any
that
there was
LaMaur later denied
Rideout,
Corporation
16 N.J.
Dial
v.
Sun
bonnet,
about the
thing novel or inventive
(1954),
29
108 A.2d
445
aff’d
advertising
“poetic
as
dismissing its own
361, 102
(1954).
N.J.Super.
(empha
A.2d 90
license,”
Bur
v. F.
the court
Schonwald
added)
sis
Co.,
7, 13
Mfg.
356 Mo.
S.W.2d
kart
to the level of
Trade secrets need not rise
(1947),
such similar contentions
addressed
novelty
patent
in the
law
and invention
advertising
contrary:
on
to the
Koehring Company
Etnyre
sense.
v. E. D.
new,
not
Although
abstract
idea was
(N.D.Ill.,
Company,
F.Supp.
&
warrants a
we think that
the evidence
1966).
may
A
of a
trade secret
consist
conceived and
finding
plaintiff
that
process
clearly anticipa
or
which is
“device
concrete method of
developed
specific
prior
merely
ted in the
art or one that is
this
application
his own for the use and
improvement.”
mechanical
Futurecraft
re-
accomplish
abstract
a definite
idea
Corp. Clary Corp.,
Cal.App.2d
sult,
ingredients
namely:
to use available
(1962).
Cal.Rptr. 198
The information in
of canvas shoe
type
to make a certain
formulating
entirely
it need not be
un
it believed
showed that
sole. Defendant
known, or,
it,
as one court stated
the field
something
product was
this method and
virginal.
Engine
not be
need
Fairchild
&
new,
by widely advertis-
useful and novel
Cox,
Airplane Corp.
Sup., 50
N.Y.S.2d
sole,”
new
ing it as a “sensational
(1944).
every
It matters not that
creation,”
definitely
original
“an
[“]
formula,
device,
ingredient
process,
hardly
posi-
in a
improvement.”
It is
compilation
industry.
is known to the
A
con-
that
the evidence
tion now to claim
may
trade secret
consist of a method of
exactly the
that
it was
clusively shows
combining any
pro
ingredients
such
as to
to and
plan
product
known
same
product superior
competi
duce a
to that of
sup-
(Emphasis
by many others.
made
Asso.,
Alpine Geophysical
tors. Bolt
Inc. v.
plied.)
Asso., Inc.,
F.Supp.
(D.N.J.
competitive ad-
LaMaur was aware
1965).
would have over
vantage
product
depict
This case does not
a situation
no
There can be
industry.
others
process
widely
where the
is so
device or
was of sufficient
doubt
this bonnet
known that it could be considered to be in
novelty and
invention to conform
public’s general
store of information.
definition of a trade secret.
simple
This is evidenced
fact that the
examined is whether
The next area to be
products then
not de
market were
to indicate
was sufficient evidence
there
signed
capable
performing, providing
nor
such informa
communicated
benefits,
solving
problems
of this
design
production
tion for the
this bonnet could. Plaintiff conceived the
defendant,
under an
bonnet to the
electrically
idea for an
heated
bonnet
limiting its
express
would,
totally
within a
enclosed environ
disclosures
Confidential
use or disclosure.
ment, apply an even distribution of heat
capa
person who is
to a
include disclosures
temperature
and moisture at
best suit
invented.
manufacturing the device
ble of
process
Laboratories,
ed to break down the hair and
279 U.S.
Becher v. Contoure
applied
during
chemicals
all of the various
73 L.Ed.
49 S.Ct.
representative
types
beauty
met with Dakota’s
treatments.
capacity
had the
company engaged solely in the manufactur
determine if Dakota
con
he had
product that
products
for use manufacture the
nationwide sale of
*9
admission,
changed. By
had not
the terms
representatives,
ceived. With these
he dis
sketches,
agreement, Dakota
specifications,
subsequent
his
that
closed
“only through
drawings.
agreed
system
to market the
These included:
the size of the
bonnet;
plaintiff”
plaintiff was to act as “sole”
required
wiring
electrical
provide
marketing agent
system.
would
even heat distribution
bonnet,
throughout
including specific
Additionally,
confidentiality of their
hairline,
wiring along
prob
a definite
relationship may
be
from what
chemicals;
temp
lem area in
transpired preparatory
trip
to Dakota’s
erature to be maintained inside of the bon
May
Minneapolis to visit LaMaur on
net;
capable
preventing
thermostat
meeting
plaintiff
between
1975. At
temperatures;
shape
fluctuation of
recognition of and in
May
Dakota on
necessary
provide
the bonnet
the en
see
their mutual interests
an effort to
that
closed environment and seal off
outer
protected, plaintiff imposed
were
a number
air;
heavy
and the
necessary
insulation
restrictions, conditions,
or limitations
prevent
allow heat maintenance and
dissi
negotiations
Dakota in its
*
pation. At the time Bachmeier
accepted and
which Dakota
representa
this to
he informed the
agreed. Those items
parties
to which both
tive that “he did not want
this matter
agreement was to be
included that no
spread around town.”
reached;
granted
be
LaMaur was not to
rights;
plaintiff’s
exclusive distribution
necessary
plaintiff
It is not
to show
marketing representatives
pro-
were to be
expressly agreed
that Dakota
not to use
for;
compensated
plaintiff
vided
was to be
by plaintiff;
information disclosed to it
LaMaur; and
for its orders turned over to
dealings
parties may
between the
imply an
techni-
there
to be no discussion of the
agreement
confidentiality.
as to
Brown v.
cal details of the bonnet.
Fowler,
(Tex.Civ.App.1958).
tered into between Dakota and LaMaur on
July August, late LaMaur had 13,623
already compensa- sold bonnets. No
tion paid has ever been plaintiff.
LaMaur did not receive the manufactur
ing specifications from an untainted source. plaintiff’s knew of interests in the bon STATE of South net. parties, Third who use a trade secret Respondent, with knowledge confidence, of a breach of equally
are person liable with that who disclosed such Emery information. A. H. SMITH, William P. Defendant Co. v. Marcan Corporation, Products 268 Appellant. F.Supp. (S.D.N.Y.1967). also, 289 See Stone 12567. No. Goss, 65 N.J.Eq. A. 63 L.R.A. (Ct.Err. App. 1903); Lamont, & Corliss Supreme Dakota. Court of South & Co. v. Bonnie Corp., Blend Chocolate Misc. Argued May 1979. (Sup.Ct.1929); N.Y.S. Friedman v. Corp., Stewarts Credit 26 N.Y. Decided (Sup.Ct.1939), aff’d, S.2d 529 App.Div. (2d Dept. 1941); N.Y.S.2d 533 Min
nesota Mining Mfg.& Tape Co. v. Technical
Corp., 23 Misc.2d N.Y.S.2d
