Opinion for the Court filed by Circuit Judge BORK.
This еase arose when the Washington Metropolitan Area Transit Authority (“WMATA” or “Authority”) refused to lease display space in its subway stations to Michael A. Lebron, who sought to display a poster critical of the Reagan administration. WMATA refused because in its judgment Mr. Lebron’s poster is “deceptive.” Mr. Lebrón then sued to enjoin WMATA from violating the rights guaranteed him by the first and fourteenth amendments to the Constitution and to compel the Authority to let him display his poster. He also sought damages. The district court denied Mr. Lebron relief, agreeing with WMATA that the poster is “deceptive and distorted” and therefore not protected by the first amendment. A motions panel of this Court ordered WMATA to show the poster pending this appeal. We reverse the judgment for WMATA.
I.
WMATA was established through a con-gressionally approved interstate compact to improve public transportatiоn in the Washington, D.C. metropolitan area. One way in which the Authority raises revenue is by leasing the free-standing dioramas inside subway stations for use as advertising space. WMATA accepts both public service and commercial advertisements, although there is a fee difference based upon the type of advertisement.
1
Submitted advertisements are evaluated by WMATA’s Director of Marketing, John E. Warrington, based upon guidelines set by the Authоrity’s Board of Directors. Guideline No. 2 states, in part, that “[a]ll copy and artwork should avoid conveying derisive, exaggerated, distorted, deceptive or offensive impressions.” Plaintiff’s Exh. 3, included in Record Excerpts (“R.E.”), as Exhibit A. WMATA has in the past rented display space to groups seeking to convey messages of public interest and about candidates for local political office.
2
Lebron v. Washington Metropolitan Area Transit Authority,
In October of 1983, Mr. Lebron, an artist from New Yоrk City, asked to rent diorama space to display a political poster. The poster contains text transposed over and below a photomontage. The left side of the photomontage depicts President Reagan and a number of administration officials seated at a table laden with food and drink. All the men are smiling or laughing and President Reagan is pointing to the right side of the poster. Standing on the right side, looking towards the President with expressions of hostility or sullenness, are a number of casually dressed men and women, some of whom are members of racial minorities. Were the photomontage taken to be a single photograph, the President and his men would appear to be laughing at those on the opposite side of the *895 poster. At the top of the poster, emblazoned in yellow (in contrast to the black and white of thе photomontage), is the caption “Tired of the JELLYBEAN REPUBLIC?” The bottom of the poster presents text critical of the Reagan administration’s policies. The poster is plainly political and was “intended to convey Mr. Lebron’s belief about the manner in which certain segments of the American population have reacted to the effects of the Reagan administration’s policies on them.” Mem. op. at 1463. Mr. Lebrón offеred to place on the poster the following disclaimer:
The photographic montage appearing here is a composite, and does not represent an actual encounter between or among the persons depicted. The views expressed are solely those of the author and artist, Michael Lebrón, and are not to be attributed to any of the persons depicted hereon, Metro, its employees, TDI, or its employees.
Complaint ¶ 24. He proposed to place this disclaimer in small print in the lower right hand corner of the photomontage.
The preproduction version of the poster Mr. Lebron sent to WMATA’s subcontractor for marketing, TDI-Winston Network, Inc., 3 was forwarded to Mr. Warrington, who rejected the poster on the ground that it did not satisfy WMATA’s guidelines. R.E. at Exh. A. Mr. Lebron’s counsel requested reconsideration and, аfter consultation with WMATA’s counsel, Mr. Warrington reversed his earlier decision and approved the advertisement. 4
Concerned about his change of position, Mr. Warrington told WMATA’s General Manager about the poster. The General Manager convened a meeting of selected WMATA personnel to discuss the issue, and this group unanimously found the picture deceptive. After this meeting Mr. Warrington informed Mr. Lebron’s counsel that “a broader representative group” had determined that the poster “so clearly violate[s] the guidelines ... that the request must be turned down.” Letter from John E. Warrington to Donald Weightman (Jan. 3, 1984); R.E. at Exh. E. This decision, according to the trial court, was not based upon the poster’s political message but on the group’s judgment that the photomontage was distorted and deceptive. Mem. op. at 1464, 1465.
Mr. Lebron sought preliminary relief on the grounds that WMATA’s аctions violated 42 U.S.C. § 1983 (1982) and the first amendment. The district court denied a temporary restraining order on the following day, finding no irreparable injury. The parties agreed to consolidate the motion for a preliminary injunction with trial on the merits. Mem. op. at 1462.
After trial the court held that Mr. Lebron’s constitutional rights had not been violated and that the regulation was valid. Specifically, the court found that WMATA had not evaluated the content оf the photo-montage and rejected it because of its political message. Rather, “WMATA permissibly concluded that the photomontage is deceptive and distorted since it depicts an apparent event which actually did not occur.” Mem. op. at 1464 (footnote omitted). 5 *896 The district court also upheld the guideline that prohibited deceptive advertising as a reasonable time, place and mannеr regulation. Mem. op. at 1467. The court found that WMATA’s interest in preventing purposeful deception and its proprietary interest in raising revenue from its advertising space justified the imposition of the restraint.
II.
There is no doubt that the poster at issue here conveys a political message; nor is there a question that WMATA has converted its subway stations into public fora by accepting other political advertising. Mem. op. at 1465;
see Gay Activists Alliance v. WMATA,
5 Media L.Rep. (BNA) 1404, 1406-09 (D.D.C.1979).
Sеe also Perry Education Ass’n v. Perry Local Educator’s Ass’n,
A.
WMATA’s refusal to accept this poster for display because of its content is a clear-cut prior restraint. Here, WMATA has by official action рrevented Mr. Lebron from using a public forum to say what he wants to say.
Southeastern Promotions,
The asserted governmental interests served by Guideline No. 2 are “WMATA’s responsibility to the public in preventing purposeful deceptions” and its “proprietary *897 interest in raising revenue from its advertising space.” Mem. op. at 1467. The second is subsumed by the first: WMATA’s fear is of a “ ‘considerable loss of advertisement revenue from those advertisers who will not become associated with untruthful, distorted or deceptive displays.’ ” Id., quoting Defendant’s Opposition to Plaintiff’s Motion for a Prеliminary Injunction at 10. We find that the asserted interest in preventing deception is not served here because, simply put, this poster is not deceptive.
In making this determination, we are guided by the Supreme Court’s recent decision in
Bose Corp. v. Consumers Union of United States, Inc.,
— U.S. —,
In fact, the district judge stated that “the photomontage is sufficiently ambiguous to allow a discerning viewer to recognize it as a composite.” Mem. op. at 1464 n. 4. Although we think the phоto-montage recognizable as a composite by persons considerably less acute than a “discerning viewer,” the ambiguity specified by the district court is enough to support a finding that WMATA acted unconstitutionally. To assess speech in a public forum some balancing may be necessary, but “the thumb of the [c]ourt [should] be on the speech side of the scales.” Kalven,
The Concept of the Public Forum:
Cox v. Louisiana, 1965 Sup.Ct.Rev. 1, 28.
See Cox v. Louisiana,
B.
Judge Scalia is of the view that, while it is a sound judicial practice to avoid passing upon constitutional issues, it is also a sound judicial practice, of even more venerable antiquity, to avoid passing upon the truth or falsity of political pamphleteering or advertising, particularly in the context of pri- or restraint. He would give the latter policy preference here, and would decline to judge whether Mr. Lebrón seeks to publish a political message that is false. He would reverse the district court because a scheme that empowers agencies of a political branch of government to impose prior restraint upon a political message because of its falsity is unconstitutional.
Although Judge Starr would not reach the issue, I agree with this basis of reversal as well. I knоw of no case that supports an attempt at censorship equivalent to that which has occurred here. Prior administrative restraint of political messages on a content-related basis other than substantive falsity — notably, obscenity — is permissible.
10
Cf. Freedman v. Maryland,
WMATA argues, and the district court agreed, that it is not engaged in unlawful censorship but is administering a permissible and reasonable time, place and manner regulation. But, since WMATA is judging the truth of a political statement, to accept its argument is to destroy the distinction between content-neutral and content-based regulations. Even if WMA-TA “do[es] nоt differentiate among political viewpoints in political and social advertisements,” mem. op. at 1467, an assessment of the deceptiveness of a message necessarily involves a judgment about the substance and content of that message. Although Guideline No. 2 does not, on its face, favor one viewpoint or idea at the expense of another,
see DeJonge v. Oregon,
I note that this conclusion does not necessarily place WMATA in the position of having to accept and display before its riders deceptive political advertising. If that prospect is repugnant it can possibly be avoided by declining to accept political advertising in general.
11
The availability of thаt recourse, at least as far as this court is concerned, depends upon whether subway stations are more akin to airports,
see Southwest Africa/Namibia Trade & Cultural Council v. United States,
For the reasons set forth above, the judgment of the district court is
Reversed.
Notes
. Mr. Lebron has at all times offered to pay the higher, commercial rates to display his advertisement. Complaint ¶ 17.
. The district court found that WMATA has “rented subway advertising space for political and social commentary advertisements covering a broad spectrum of political views and ideas.”
Lebron v. Washington Metropolitan Area Transit Authority,
. TDI-Winston Network Inc. was originally a named defendant in this action. The suit against it was dropped after it filed a stipulation with the district court agreeing to comply with the court’s decision. Stipulation of Dismissal (Jan. 25, 1984).
. WMATA conceded to the district court that Mr. Lebron relied to his detriment on WMATA's acceptance of the poster and incurred certain expenses in producing the poster. Based upon that reliance, WMATA has agreed that Mr. Lebron is entitled to reimbursement. Mem. op. at 1468.
. The lower court found that the proffered disclaimer would not
effectively prevent passersby from being deceived into believing that the portrayed derisive confrontation actually did occur. The disclaimer could be read only if a subway passenger took the time to stop and study the entire advertisеment at close range. The print size and placement of the disclaimer would not provide adequate notice that the event supposedly being depicted in fact had not occurred.
Mem. op. at 1464 (citations and footnotes omitted).
. Unlike
Lehman v. City of Shaker Heights,
. We do not defer to the agency in cases such as these. "When the executive or the administrative process abridges constitutional rights, it is subject to closer scrutiny than otherwise, and ultimately it is the court rather than the agency that must balance the competing interests.”
A Quaker Action Group v. Morton,
. That some small number of careless readers might be misled by this poster changes neither our inquiry nor our conclusion. Speakers are not required to indulge the lowest common denominator of the populace; first amendment protection is not limited only to messages which every reader, no matter how ill-informed or inattentive, can comprehend.
Cf. Butler v. Michigan,
. In
Bose,
the Supreme Court discussed those types of facts appellate courts may review in the course of their independent review of the record.
. Even then, however — and even when distinctively political speech is
not
involved — the Suprеme Court has said that the administrative restraint can only be temporary, for a specified period pending the administrative agency’s seeking of a judicial restraint.
Southeastern Promotions,
. WMATA is apparently concerned that its inability to control the messages displayed in its subway stations would leave it open to defamation actions based upon those messages. Although we need not decide this question to resolve the present case, we note that to the extent that WMATA is duty-bound to carry these messages, exposure to defamation liability is unlikely. In
Farmers Educational & Cooperative Union of America v. WDAY,
