Mey v. Pep Boys-Manny, Moe & JackMey v. Pep Boys-Manny, Moe & Jack
The plaintiff below, Diana Mey (“plaintiff’), appeals an order from the Circuit Court of Ohio County, granting the defendants’ motion to dismiss pursuant to Rule 12(b)(6) of the West Virginia Rules of Civil Procedure. The plaintiff filed a class action complaint alleging that the defendants, The Pep Boys, Southwest Vehicle Management, Inc., and Lanelogic Inc. (“defendants”), violated the Telephone Consumer Protection Act (“TCPA”), 47 U.S.C. § 227, et seq., by leaving an automated voicemail message at her residence in response to a classified advertisement that the plaintiffs son placed on the internet website craigslist.com. The plaintiffs son was selling a used car and his internet advertisement invited third parties to contact him at the plaintiffs home telephone number. The circuit court ruled that the automated call placed in response to this advertisement did not violate the TCPA and granted the defendants’ motion to dismiss. Following this ruling, the plaintiff filed a motion for relief pursuant to Rules 59(e) and 60(b) of the West Virginia Rules of Civil Procedure, which the circuit court denied.
After thorough consideration of the briefs, the record submitted on appeal, and the oral arguments of the parties, we affirm the circuit court’s orders granting the defendants’ Rule 12(b)(6) motion to dismiss and denying the plaintiffs motion for relief pursuant to Rules 59(e) and 60(b) of the West Virginia Rules of Civil Procedure.
I. Facts & Procedural Background
In early June 2008, the plaintiffs son, who lived with his mother, listed a used car for sale on the website craigslist.com and provided their home telephone number that interested third parties could use to contact him. On June 12, 2008, the plaintiff received an automated 1 telephone call stating:
Hello. I’m calling you about the vehicle you have listed for sale. At Caroffer.com we’re willing to give you a cash offer right now. All you have to do is go to Carof-fer.com, tell us about your vehicle and we’ll give you an offer in minutes. One of our buyers will return an offer that we are willing to take for your vehicle. If you accept the offer, simply drop off your car at the nearest participating Pep Boys to pick up your cheek. It’s that easy at Caroffer.com. There are no hassles, no fees, and no salesmen trying to sell you another ear. It’s that easy and you get your check immediately. www.Caroffer. com. Give us a try. You’ll be glad you did.
After receiving this message, the plaintiff filed a class action complaint against three defendants, The Pep Boys, Lanelogic Inc., and Southwest Vehicle Management Inc., who allegedly entered into a partnership to purchase used cars. The plaintiff sought damages and an injunction under the TCPA, 47 U.S.C. § 227, to redress the alleged harm caused by the automated message left on her answering machine.
The TCPA is a federal statute that broadly regulates the use of automated telephone equipment. The statute prohibits certain unsolicited advertising calls, restricts the use of automatic dialers, and delegates rulemaking authority to the FCC. The TCPA provides for injunctive relief and statutory damages in the amount of $500 per violation. 47 U.S.C. § 227(b)(3).
In response to the plaintiffs complaint, the defendants filed a motion to dismiss, arguing that there was no violation of the TCPA because the automated message was left in response to an advertisement placed on the Internet by the plaintiffs son that invited third parties to make inquiries about buying the used car.
The circuit court agreed with the defendants and granted then’ motion to dismiss by order entered on January 15, 2010. The circuit court concluded that “the message does not constitute an unsolicited advertisement subject to TCPA enforcement because the person posting the classified [ad] is expressly inviting a call using the number in the classified ad ... The facts alleged in this case are the antitheses of the definition of ‘unsolicited’ because Plaintiffs son requested unknown third parties interested in buying his car to contact him at Plaintiffs number.”
On February 1, 2010, the plaintiff filed a motion for relief from the judgment pursuant to Rules 59(e) and 60(b) of the West Virginia Rules of Civil Procedure. The plaintiff argued that documents the defendants provided to her “shortly before” the motion to dismiss hearing demonstrated that the automated message at issue “was intended not only to lead to the sale of a ear to the Defendants, but also to sell $99 inspection service-fees, ‘up-sell’ auto repairs, and ‘entice’ customers to pay to ‘recondition’ the cars they intended to sell.”
The circuit court agreed with the defendants and denied the plaintiffs Rule 59(e) and 60(b) motion for relief from judgment, stating:
Plaintiffs Motion for Relief essentially reargues the points and facts that were already presented in her opposition to Defendants’ Motion to Dismiss and fails to identify new facts, new law or new arguments that would justify a reconsideration of the Court’s prior ruling let alone a reversal of the Court’s ruling.
Following the circuit court’s denial of her motion for relief, the plaintiff filed the present appeal.
II. Standard of Review
On appeal to this Court, the plaintiff contests two rulings made by the circuit court. Generally, when reviewing a circuit court’s decision, we apply a three-part standard of review:
In reviewing challenges to the findings and conclusions of the circuit court, we apply a two-prong deferential standard of review. We review the final order and the ultimate disposition under an abuse of discretion standard, and we review the circuit court’s underlying factual findings under a clearly erroneous standard. Questions of law are subject to a de novo review.
Syllabus Point 2,
Walker v. West Virginia Ethics Comm’n,
III. Analysis
A. Standard for Consideration of a Rule 12(b)(6) Motion to Dismiss
The plaintiffs first assignment of error is that the circuit court erred in its application of the standard for consideration of a motion to dismiss. This Court has explained that “[t]he purpose of a motion under Rule 12(b)(6) is to test the formal sufficiency of the complaint.”
Collia v. McJunkin,
The circuit court’s order granting the motion to dismiss states that it accepted all of the plaintiffs allegations as true “as the court must when considering a motion to dismiss for failure to state a claim upon which relief could be granted[.]” The order
B. Circuit Court’s Analysis of the TCPA
The plaintiff next argues that the circuit court erred in its determination that the automated call was not a “telephone solicitation” and did not contain an “unsolicited advertisement” as those terms are defined by the TCPA. Congress enacted the TCPA to “protect the privacy interests of residential telephone subscribers by placing restrictions on unsolicited, automated telephone calls ... and to facilitate interstate commerce by restricting certain uses of facsimile (fax) machines and automatic dialers.” S.Rep. No. 102-178, at 1 (1991), 1991 U.S.C.C.A.N. 1968, 1968. The legislation was intended to address the “growing number of telephone marketing calls and certain telemarketing practices thought to be an invasion of consumer privacy[.]” 2 According to the TCPA, “[i]t shall be unlawful for any person within the United States ... to initiate any telephone call to any residential telephone line using an artificial or prerecorded voice to deliver a message without the prior express consent of the called party, unless the call is initiated for emergency purposes or is exempted by rule or order by the Commission 3 under paragraph 2(B)[.]” 47 U.S.C. § 227(b)(1)(B). The exemptions in paragraph 2(B) include:
(i) calls that are not made for a commercial purpose; and
(ii) such classes or categories of calls made for commercial purposes as the Commission determines—
(I) will not adversely affect the privacy rights that this section is intended to protect; and
(II) do not include the transmission of any unsolicited advertisement.
47 U.S.C. § 227(b)(2)(B).
With that background in mind, we turn to the circuit court’s ruling that the automated call at issue did not contain an “unsolicited advertisement.” “Unsolicited advertisement” is defined as follows:
The term unsolicited advertisement means any material advertising the commercial availability or quality of any property, goods, or services which is transmitted to any person without that person’s prior or express invitation or permission, in writing or otherwise.
47 C.F.R. § 64.1200(f)(13).
The plaintiff argues that the automated message was not an offer to purchase the car, rather it “was a solicitation seeking to entice the plaintiff into a marketing scheme intended to generate inspection and car repairs.” According to the plaintiffs complaint, the automated message stated “tell us about your vehicle and we’ll give you an offer[.]” The circuit court concluded that “when an individual responds to a classified ad, and conveys interest in purchasing the product offered in the classified ad, then such a response does not constitute an unsolicited advertisement[.]” The legislative history of the TCPA supports the circuit court’s interpretation, and says that, “persons who knowingly release their phone numbers have in
The circuit court also concluded that the automated call was not a “telephone solicitation.” After passage of the TCPA, the FCC adopted regulations providing that no person or entity may initiate an automated call without the prior express consent of the called party, unless the call “is made for a commercial purpose but does not include or introduce an unsolicited advertisement or constitute a telephone solicitation.]” 47 C.F.R. § 64.1200(a)(2)(iii). “Telephone solicitation” is defined as:
[T]he initiation of a telephone call or message for the purpose of encouraging the purchase or rental of, or the investment in, property, goods, or services, which is transmitted to any person, but such term does not include a call or message:
(i) To any person with that person’s prior express invitation or permission;
(ii) To any person with whom the caller has an established business relationship; or
(iii)By or on behalf of a tax-exempt nonprofit organization.
47 C.F.R. § 64.1200(f)(12).
The FCC’s regulations provide guidance on whether a response to a classified advertisement can be considered a “telephone solicitation.” In the FCC’s final rules and regulations implementing the TCPA, the FCC stated that a call by a real estate agent, representing a potential buyer, to a party who advertised their property for sale, would not constitute a telephone solicitation, “so long as the purpose of the call is to discuss a potential sale of the property to the represented buyer.” Rules and Regulations Implementing the Telephone Consumer Act of 1991, 70 FR 19330-01 (2005). The FCC goes on to state that “[a] caller responding to a classified ad would not be making a telephone solicitation, provided the purpose of the call was to inquire about or offer to purchase the product or service advertised, rather than to encourage the advertiser to purchase, rent, or invest in property, goods or services.” Id.
According to these regulations, the defendants’ call in response to the classified advertisement was not a telephone solicitation as long as the purpose of the call was to inquire about the used car the plaintiffs son advertised. The plaintiff argues that the purpose of the call was not only to inquire about the car, it was also to entice the plaintiff to participate in a marketing scheme designed to generate fees from automobile inspections and repairs. The plaintiff states that no offer was made during the call, and she (or her son) would have had to follow a series of steps, including getting the car inspected at Pep Boys, before an offer would have been made. 5
We agree with the circuit court’s analysis. This case is analogous to the example provided in the FCC’s regulations. In that example, a real estate agent is permitted to call a seller who advertises real estate for sale. An offer would not be expected to be forthcoming during this initial telephone call, rather, the real estate agent would gather information about the property and possibly arrange to have the property inspected. In the present ease, the automated call requested more information about the car so that an offer could be made. The FCC regulations do not require a party responding to a classified advertisement to make an offer during the initial call. It would be unusual for a party responding to a classified advertisement for real estate or a used car to make an offer without first conducting an inspection. In the FCC’s example, the real estate agent could receive a commission if the sale is consummated. Similarly, the defendants in the present case could have received a fee for inspecting the ear. These fees do not change the purpose of the initial call in either the FCC’s hypothetical real estate example or in the present ease: the purpose was to inquire about the item advertised for sale.
We hold that under the Telephone Consumer Protection Act, 47 U.S.C. § 227, et seq., a caller responding to a classified advertisement is not making a “telephone solieitation” in violation of the Act, provided the purpose of the call is to inquire about or offer to purchase the product or service advertised, rather than to encourage the advertiser to purchase, rent, or invest in property, goods or services. In the present case, we agree with the circuit court that the defendants were not making a telephone solicitation because they were responding to a classified advertisement from the plaintiffs son for the purpose of gathering information about the item he was advertising for sale.
C. Express Consent
The plaintiffs next argument is that the automated message violates the TCPA because she did not expressly consent to receive it. According to the TCPA, “[i]t shall be unlawful for any person within the United States ... to initiate any telephone call to any residential telephone line using an artificial or prerecorded voice to deliver a message without the prior express consent of the called party, unless the call is initiated for emergency purposes or is exempted by rule or order by the Commission under paragraph 2(B)[.]” 47 U.S.C. § 227(b)(1)(B). (Emphasis added). The exemptions set forth in paragraph 2(B) 6 include commercial calls that do not contain the transmission of any unsolicited advertisement. The TCPA’s definition of “unsolicited advertisement” states that there is no TCPA violation if an automated message is sent after a party provides her “prior express invitation or permission” to receive such information. 7 In other words, the TCPA and the FCC regulations state that when an individual provides a “prior express invitation” to be contacted, a third party receiving this invitation is not required to obtain the individual’s “prior express consent” before contacting the individual.
The plaintiffs son placed the plaintiffs telephone number on the internet and invited third parties to contact him. After receiving this invitation from the plaintiff, the defendants placed an automated telephone call to the number provided and expressed an inter
est
D. FCC Citation
After the circuit court dismissed the complaint, the plaintiff filed a motion for relief pursuant to Rules 59(e) and 60(b) of the
West Virginia Rules of Civil Procedure
after being informed that the FCC issued a citation against Pep Boys. “Rule 59(e) of the
West Virginia Rules of Civil
Procedure
8
provides the procedure for a party who seeks to change or revise a judgment entered as a result of a motion to dismiss or a motion for summary judgment.” Syllabus Point 4,
James M.B. v. Carolyn M.,
The standai’d of review applicable to an appeal from a motion to alter or amend a judgment made pursuant to W.Va.R.Civ.P. 59(e), is the same standard that would apply to the underlying judgment upon which the motion is based and from which the appeal to this Court is filed.
The underlying judgment the plaintiff’s Rule 59(e) motion addresses is the circuit court’s order granting the defendant’s motion to dismiss. We therefore apply a de novo standard of review, the same standard applicable to a motion to dismiss.
A Rule 59(e) motion may be used to correct manifest errors of law or fact, or to present newly discovered evidence.
See In re Transtexas Gas Corp.,
While Rule 59(e) does not itself provide a standard under which a circuit court may grant a motion to alter or amend, other courts and commentators have set forth the grounds for amending earlier judgments. For instance, the
Litigation Handbook on West Virginia Rules of Civil Procedure
states that a Rule 59(e) motion should be granted where: “(1) there is an intervening change in the controlling law; (2) new evidence not previously available comes to light; (3) it becomes necessary to remedy a
The plaintiff also requested relief under Rule 60(b) of the West Virginia Rules of Civil Procedure, which provides, in relevant part:
On motion and upon such terms as are just, the court may relieve a party ... from final judgment order or proceeding for the following reasons: (1) Mistake, inadvertence, surprise, excusable neglect or unavoidable cause; (2) newly discovered evidence ...; (3) fraud ...; (4) the judgment is void; (5) the judgment has been satisfied, released or discharged ...; or (6) any other reason justifying relief from the operation of the judgment.
This Court accords broad discretion to a circuit court deciding a Rule 60(b) motion. “A motion to vacate a judgment made pursuant to Rule 60(b),
W.Va. R.C.P.,
is addressed to the sound discretion of the court and the court’s ruling on such motion will not be disturbed on appeal unless there is a showing of an abuse of such discretion.” Syllabus Point 5,
Toler v. Shelton,
The plaintiff argues that the circuit court erred by failing to grant her motion for relief after being informed that the FCC issued a citation against Pep Boys. The plaintiff filed a consumer complaint with the FCC twelve days after the circuit court granted the defendants’ motion to dismiss. The citation the FCC sent to the defendants states, “[t]he complaints (attached to the citation) address alleged TCP A violation(s) [.] (Emphasis added.) The FCC citation was based on the plaintiff’s consumer complaint. The defendants did not respond to the complaint before receiving the citation and argue that it is “merely a complaint or ‘charge’ consisting of allegations, not a decision of liability or a determination on the merits.”
The plaintiff argues that this citation is the FCC’s interpretation of its own regulations and is therefore entitled to considerable weight and deference. In Syllabus Point 4 of
Security Nat. Bank & Trust Company v. First W.Va. Bancorp., Inc.,
The plaintiff contends that the citation entitles her to relief pursuant to Rule 59(e) because it is new evidence that has come to light since the dismissal order. However, the plaintiff offers no explanation why the FCC citation could not have been filed and presented to the circuit court prior to entry of judgment. The plaintiffs failure to file her consumer complaint with the FCC prior to the judgment does not make the citation “new evidence” for purposes of Rule 59(e).
Similarly, the plaintiff has failed to show that the circuit court abused its discretion in denying her motion pursuant to Rule 60(b). “A circuit court is not required to grant a Rule 60(b) motion unless a moving party can satisfy one of the criteria enumerated under it.”
Powderidge Unit Owners Association v. Highland Properties, Ltd.,
IV. Conclusion
The circuit court’s orders granting the defendants’ motion to dismiss and denying the plaintiffs motion for post-judgment relief are affirmed.
Affirmed.
Notes
. These calls are also referred to as "robocalls” and "prerecorded” calls.
. Federal Communications Commission Report and Order In the Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991, 18 FCC Red. 14014, at 4-5.
. We will expand our discussion of “express invitation or permission” in Section III.C.
. The plaintiff also argues that the TCPA places more restrictions on automated calls than on calls placed by live persons. The FCC’s regulations state that "it is legitimate and consistent with the Constitution to impose greater restrictions on automated calls than on calls placed by live persons,” because automated calls “are more of a nuisance and a greater invasion of privacy[.]” In the Matter of the Telephone Consumer Protection Act of 1991, 7 F.C.C.R. 2736, (1992). While these regulations call for greater restrictions on automated calls, the main inquiry remains whether the purpose of the call was to inquire about the product offered in the classified advertisement or was to encourage the advertiser to purchase, rent, or invest in property, goods or services. Neither the TCPA, nor the FCC regulations, state that an automated call inquiring about a product offered in a classified advertisement constitutes a violation of the statute.
. See Section III.B. supra.
. Black’s Law Dictionary defines "invitation to negotiate," as:
A solicitation for one or more offers, usually as a preliminary step to forming a contract.
See Black’s Law Dictionary 904 (9th ed.2009).
. Rule 59(e) of the West Virginia Rules of Civil Procedure states:
Motion to alter or amend a motion to alter or amend the judgment shall be filed not later than 10 days after entry of the judgment.
.
See also Hutchinson v. Staton,
. Rule 59(e) of the
West Virginia Rules of Civil Procedure
differs from Rule 59(e) of the
Federal Rules of Civil Procedure
in only one respect: the Federal Rule requires a motion to alter to be filed no later than 28 days after judgment is entered whereas the West Virginia rule requires the motion to be filed no later than 10 days after judgment is entered. Justice Cleckley commented on this 10 day time limit in
Powderidge Unit Owners Association v. Highland Properties, Ltd.,
When a party filing a motion for reconsideration does not indicate under which West Virginia Rule of Civil Procedure it is filing the motion, the motion will be considered to be either a Rule 59(e) motion to alter or amend a judgment or a Rule 60(b) motion for relief from a judgment order. If the motion is filed within ten days of the circuit court’s entry of judgment, the motion is treated as a motion to alter or amend under Rule 59(e). If the motion is filed outside the ten-day limit, it can only be addressed under Rule 60(b).