Lead Opinion
Opinion
The City of San Diego enacted an ordinance which, with certain exceptions, bans erection of off-site billboards
As we will explain, we can salvage the constitutionality of the ordinance only by limiting its scope to prohibit only commercial signs. Such
The United States Supreme Court decision was based on the specific terms of the San Diego ordinance. Section B, the crucial prohibitory language of the ordinance, bans all outdoor advertising display signs except for signs identifying the premises where the sign is located or advertising a product or service sold on those premises. The ordinance thus impartially bans commercial or noncommercial off-site signs, but while it permits an owner or lessee to erect a sign to advertise his business, it does not permit him to erect a sign to state his political or social views. Section F of the ordinance then provides 12 specific and narrow exceptions, of which the most important excepts political campaign signs maintained for no longer than 90 days. Many of the exceptions relate to noncommercial signs, but even taking into account all the exceptions the ordinance still appears to enact a substantial prohibition on noncommercial signs.
The plurality opinion of the United States Supreme Court (Justice White, for himself and Justices Stewart, Marshall and Powell), stated that considerations of community aesthetics and traffic safety justified San Diego’s ban on off-site commercial billboards. The plurality stated, however, that the ordinance’s ban on noncommercial billboards was facially unconstitutional.
Second, the plurality indicated that the 12 exceptions for noncommercial speech in section F of the ordinance were too narrow. “With respect to noncommercial speech, the city may not choose the appropriate subjects for public discourse. . .. Because some noncommercial messages may be conveyed on billboards . . ., San Diego must similarly allow billboards conveying other noncommercial messages . ... ” (
In a footnote at the conclusion of the plurality opinion, the Supreme Court explained the task of this court following remand of the case: “Although the ordinance contains a severability clause, determining the meaning and application of that clause is properly the responsibility of the state courts.... Since our judgment is based essentially on the inclusion of noncommercial speech within the prohibitions of the ordinance, the California courts may sustain the ordinance by limiting its reach to commercial speech, assuming the ordinance is susceptible to this treatment” (
“1. Any sign identifying a use, facility or service which is not located on the premises.
“2. Any sign identifying a product which is not produced, sold or manufactured on the premises.
“3. Any sign which advertises or otherwise directs attention to a product, service or activity, event, person, institution or business which may or may not be identified by a brand name and which occurs or is generally conducted, sold, manufactured, produced or offered elsewhere than on the premises where such sign is located.”
The city suggests two methods of saving the validity of the ordinance. First, we could construe the word “signs” and the phrase “outdoor advertising display signs” in section B as limited to those bearing a commercial message. This construction would avoid any prohibition or discrimination against noncommercial speech, thus avoiding the objections presented by the Supreme Court plurality opinion. Alternatively, we could sever and delete the indirect prohibition of the first sentence of section B (which states that only certain signs are permitted), and delete a portion of the direct prohibition of the second sentence of that section. Specifically, we would have to modify part 3 of that sentence which now prohibits “[a]ny sign which advertises or otherwise directs
We first consider the question of interpreting the term “outdoor advertising display signs” to limit it to commercial signs. Judicial doctrine governing construction of a law to avoid unconstitutionality is well settled. If “the terms of a statute are by fair and reasonable interpretation capable of a meaning consistent with the requirements of the Constitution, the statute will be given that meaning, rather than another in conflict with the Constitution.” (County of Los Angeles v. Legg (1936)
The issue before us, therefore, is whether a construction of section B to avoid any prohibition upon noncommercial signs would constitute a fair and reasonable interpretation of the language of the ordinance.
Our primary task in construing any law is to ascertain the legislative intent. (See, e.g., People v. Caudillo (1978)
Established rules of statutory construction, employed by the courts as guides to the ascertainment of legislative intent (see People v. Caudillo, supra,
First, ordinances are to be interpreted “according to the usual, ordinary import of the language employed in framing them.” (In re Alpine (1928)
Second, the ordinance itself speaks as if the prohibition of section B is not limited to commercial billboards, and uses the word “signs” to refer to structures bearing noncommercial messages. In section F, for example, it exempts from regulation “[temporary political campaign signs ... which are erected or maintained for no longer than 90 days and which are removed within 10 days after the election to which they pertain.” This language clearly implies both that political signs are not exempt from the ordinance merely by virtue of their noncommercial
For the foregoing reasons, we think it clear that the San Diego City Council, in enacting the ordinance in question, intended to include noncommercial billboards. That intention cannot be given effect, for under the decision of the United States Supreme Court an ordinance that prohibits noncommercial signs, but permits on-site commercial signs, is facially invalid. The city argues that under these circumstances, the legislative purpose will be better served by construing the ordinance to limit it to commercial off-site signs than by nullifying it altogether.
It is not entirely clear whether a court has the power to construe a law contrary to the legislative intent at the time it was enacted, even if that construction is necessary to salvage what can be saved of the legislative purpose.
The severance required to save ordinance 10795, although drastic surgery, is mechanically possible. The resulting ordinance, however, would take a strange form. The provisions for amortization and removal of billboards in sections C, D, and E would be difficult to apply, since the city’s right to remove a billboard would depend on the message it presents, and billboard copy changes at frequent intervals. The exceptions in section F would also seem out of place, since many would be wholly or partially unnecessary in an ordinance limited to commercial speech.
The principal objection to severance, however, is that it is doubtful whether the purpose of the original ordinance is served by a truncated version limited to commercial signs. Since the effect of such an ordinance would depend on the extent to which persons were willing to purchase billboard space for noncommercial advertising, it would offer no assurance that a substantial number of billboards, or any particular billboard, would be removed, or that the erection of new billboards would be inhibited. Such an ordinance, moreover, would require the city to police the content of advertising messages, and would compel it to distinguish commercial from noncommercial speech—an extremely difficult task, and one which presents serious constitutional problems. (See Metromedia, Inc. v. San Diego, supra,
In summary, the City of San Diego intended a comprehensive ban on off-site advertising signs, subject only to the exceptions set in section F of the ordinance. Its ordinance, enacted to achieve that goal, has been held facially unconstitutional by the United States Supreme Court. Although that court said that the ordinance could be saved by severance or a limiting construction, confining its prohibition to commercial signs, such a prohibition would be inconsistent with the language and original intent of the ordinance. It would, moreover, leave the city with an ordinance different than it intended, one less effective in achieving the city’s goals, and one which would invite constitutional difficulties in distinguishing between commercial and noncommercial signs. We therefore reject the proposed construction or severance and hold San Diego Ordinance No. 10795 facially invalid.
The judgment of the superior court enjoining enforcement of San Diego Ordinance No. 10795 (New Series) is affirmed.
Bird, C. J., Mosk, J., Richardson, J., and Newman, J., concurred.
Notes
The ordinance permits on-site billboards, which it describes as “either signs designating the name of the owner or occupant of the premises upon which such signs are placed, or identifying such premises; or signs advertising goods manufactured or produced or services rendered on the premises upon which such signs are placed.... ” (Ord. No. 10795 (New Series), section B.)
Subsequent,to the filing of the Supreme Court opinion, the City of San Diego enacted an interim ordinance which limits and regulates off-site advertising displays, but does not totally prohibit such signs. (San Diego Ord. No. 15551 (New Series.) The interim ordinance provides that if Ordinance No. 10795, the enactment at issue in this case, is “held valid and constitutional in whole or in part then the provisions of Ordinance No. 10795 shall prevail.” (Id., § 101.0760, subd. C.) Thus, the enactment of the interim ordinance does not moot the present case.
Our opinion had upheld the San Diego ordinance on its face, but noted that the ordinance might be unconstitutional if applied to ban a noncommercial billboard when there was no reasonable alternative means of communication. (
Our footnote 14 did not construe the ordinance, but noted only that it might be unconstitutional as applied to cases in which the advertiser can show he has no other reasonable means of communication. The Supreme Court plurality opinion, suggests that the ordinance can only be saved by a facial construction which excludes noncom
Justice Brennan, joined by Justice Blackmun, concurred in the plurality’s views concerning noncommercial speech, but argued that the ordinance’s prohibition on commercial billboards was also unconstitutional. Justice Brennan noted the difficulty in distinguishing between commercial and noncommercial speech. Chief Justice Burger, Justice Stevens, and Justice Rhenquist each wrote dissenting opinions supporting the San Diego ordinance.
Metromedia points to footnote 25 of the plurality opinion, which states in part that “[ajppellants [the billboard companies] contend that the ordinance will effectively eliminate their businesses and that this violates the Due Process clause. We do not
The Supreme Court plurality opinion in Metromedia discussed Suffolk Outdoor Advertising Co. v. Hulse, explaining that that case, like Metromedia, “involved a municipal ordinance that distinguished between offsite and onsite billboard advertising prohibiting the former and permitting the latter. We summarily dismissed as not presenting a substantial federal question an appeal from a judgment sustaining the ordinance, thereby rejecting the submission, repeated in this case, that prohibiting off-site commercial advertising violates the First Amendment. The definition of ‘billboard,’ however, was considerably narrower in Suffolk than it is here: ‘A sign which directs attention to a business, commodity, service, entertainment, or attraction sold, offered or existing elsewhere than upon the same lot where such sign is displayed.’ This definition did not sweep within its scope the broad range of noncommercial speech admittedly prohibited by the San Diego ordinance. Furthermore, the New York ordinance, unlike that in San Diego, contained a provision permitting the establishment of public information centers in which approved directional signs for businesses could be located. This Court has repeatedly stated that although summary dispositions are decisions on the merits, the decisions extend only to the precise issues presented and necessarily decided by those actions.” (
lt is clear that none of the exceptions in section F of the ordinance can be construed to exempt all noncommercial signs.
We note that San Diego adopted this definition of “outdoor advertising display” in its interim ordinance. (See San Diego Ord. No. 15551 (New Series), § 101.0762.1.)
Other exemptions in section F also indicate that the ordinance applies to noncommercial signs. The section states that “[t]he following types of signs shall be exempt from the provisions of these regulations:
“4. Commemorative plaques of recognized historical societies and organizations.
“5. Religious symbols, legal holiday decorations and identification emblems of religious orders or historical societies.
“8. Public service signs limited to the depiction of time, temperature or news____”
We have found only one case which is even arguably on point. In People v. Perry (1889)
Dissenting Opinion
I respectfully dissent.
As the majority notes, in view of the United States Supreme Court decision in this case (Metromedia, Inc. v. San Diego (1981)
The error in the majority’s result is perhaps traceable to its statement that “[i]t is not entirely clear whether the court has the power to construe a law contrary to the legislative intent at the time it was enacted, even if that construction is necessary to salvage what can be saved of the legislative purpose.” (Ante, p. 189.) In an accompanying footnote, the majority explains that it has “found only one case which is even arguably on point,” an 1889 decision—People v. Perry (1889)
Whether or not there was such precedent at the time of the Perry decision, today there are literally dozens of cases that make it quite clear that courts are fully authorized to undertake precisely this kind of constitutionally compelled editing and interpreting in order to uphold a legislative scheme insofar as is constitutionally permissible.
A few examples should illustrate the point. In Pryor v. Municipal Court (1979)
In re Kay (1970)
A final example makes the point in perhaps the clearest terms possible. In In re Edgar M. (1975)
Ordinarily, when a court concludes that a legislative enactment may not be constitutionally applied in the form that it is enacted, it will have no direct evidence as to what the legislative body would have intended “if it had foreseen the constitutional restriction;” in those circumstances—as in Pryor, Kay and Edgar M.—a court has no alternative but to use its best judgment in assessing the probable legislative intent. In the present case, however, we have no need to guess as to the legislative body’s probable intent. As the majority itself recognizes {ante, p. 182, fn. 2), in July 1981—just a few weeks after, and in direct response to, the United States Supreme Court decision in this case—the City of San Diego enacted an emergency interim billboard ordinance which, inter alia, specifically provided that “[i]n the event that further court proceedings in Metromedia et al. v. City of San Diego et al., result in Ordinance No. 10795 (N.S.) [the ordinance at issue here] being held valid and constitutional in whole or in part then the provisions of Ordinance No. 10795 shall prevail and remain applicable unless and until the City Council expressly repeals Ordinance No. 10795 (N.S.).” (Italics added.) Inasmuch as the United States Supreme Court decision which was before the San Diego City Council when it enacted this new
In declining to adopt the limiting construction suggested by the United States Supreme Court to preserve the ordinance’s constitutionality, the majority surmises that a total ban of all off-site commercial billboards may not achieve the city’s ultimate purpose of removal of billboard structures; it reasons that “[s]ince the effect of such an ordinance would depend on the extent to which persons were willing to purchase billboard space for noncommercial advertising, it would offer no assurance that a substantial number of billboards, or any particular billboard, would be removed, or that the erection of new billboards would be inhibited.” (Ante, p. 190.) The city may well have concluded, however, that in light of its evaluation of the economics of the situation, a total ban on off-site commercial billboards will result in fewer billboard structures than a time, place or manner regulation; if off-site billboard space cannot generate income from commercial advertising, the owners of the billboard structures may well decide that it is not profitable to maintain them for the relatively few, noncommercial billboard messages. In any event, even if the majority is correct in its assessment that a time, place and manner regulation applicable to all off-site billboards would be more effective than a citywide ban applicable only to commercial off-site billboards, the choice between alternative, constitutionally permissible regulatory schemes is, of course, a policy matter for the city, not this court.
Reynoso, J., concurred.
Furthermore, the majority appears to overlook the fact that even if the city maintains a total ban on off-site commercial billboards, there is no reason why it could not also enact reasonable time, place and manner regulations applicable to off-site noncommercial billboards.
The majority additionally indicates that an interpretation which limits the ordinance’s off-site ban to commercial billboards would make the amortization and removal provisions of the ordinance difficult to apply. (Ante, p. 190.) Although the question of the application of these provisions to particular billboard structures is premature, I do not see any insurmountable obstacle. If the ordinance is construed to make off-site commercial use impermissible, the amortization provision could be applied by permitting a billboard owner to use a billboard structure for otherwise impermissible commercial messages for the length of the appropriate amortization period. Once the owner has exhausted that period, a particular structure could only be used for noncommercial purposes; if it is not so used, removal could be ordered.
