On July 29, 2002, Medicine Shoppe International, Inc. (Medicine Shoppe) sued S.B.S. Pill Dr. (Pill Dr.) and Savannah B. Swartout to enforce the terms of a contract between Medicine Shoppe and non-party Cape Fear Apothecaries, Inc. (Cape Fear). Medicine Shoppe alleged that Pill Dr., as the corporate successor or alter ego of Cape Fear, was obligated to identify and operate its pharmacy as a Medicine Shoppe Pharmacy. Pill Dr. and Swartout appeal the district court’s 1 preliminary in *802 junction order enjoining thеm from identifying the pharmacy as anything other than a Medicine Shoppe Pharmacy. We affirm.
I.
On June 9, 1976, Swartout’s father entered into a license agreement with Medicine Shoppe authorizing him to operate a Medicine Shoppe Pharmacy for a term of twenty yeаrs. On June 21, 1976, Swart-out’s father assigned this license agreement to Cape Fear. Cape Fear operated the pharmacy at 3127 North Main Street, Hope Mills, North Carolina (Swartout Property), for twenty years and renewed the license for a ten-year term beginning March 20, 1996. Soon after receiving her pharmacy license in 1996, Swartout became the pharmacist-manager of the pharmacy. Swartout became the sole shareholder of Cape Fear in 1998 and acquired sole ownership of the Swartout Property from her father in 1999.
In May 2002, Medicine Shoppe informed Swartout that it believed Cape Fear had under-reported its revenues and owed approximately $300,000 in unpaid license fees as a result. Soon thereafter, Swartout incorporated Pill Dr., acquired new permits, purchased new inventory, repackagеd and separated Cape Fear inventory, removed Cape Fear’s office equipment and furnishings, and purchased new office equipment and furnishings. Appellants began operating a pharmacy on the Swart-out Property as Hope Mills Drug. Swart-out provided patients a prescription transfer authorization form that stated:
Due to unforeseen circumstances, this pharmacy will no longer be run as a “Medicine Shoppe”. We are changing our name to “Hope Mills Drug”. You may expect the same care and treatment from our same staff. Only the name has changed to protect the innocent.
By signing this sheet, you are requesting that the remainder of your prescriptions as well as any refills you may have be transferred from “The Medicine Shoppe”, formerly operated by Cape Fear Apotheсaries, Inc.[,j to the new “Hope Mills Drug” operated by SBS PILLDR, Inc.
On July 2, 2002, the district court entered a temporary restraining order enjoining Cape Fear and its agents and employees from operating or identifying the pharmacy on the Swartout Property as anything other than a Medicinе Shoppe Pharmacy. Medicine Shoppe Int'l, Inc. v. Cape Fear Apothecaries, Inc., No. 4:02CV01004CEJ (E.D.sortfdate Mo. July 2, 2002). One day before a scheduled preliminary injunction hearing in that case, Cape Fear filed a chapter 7 bankruptcy petition.
After Cape Fear’s bankruptcy filing, Swartout and Pill Dr. operated the pharmacy under the new name Hope Mills Drug but used the same telephone number. The pharmacy had the same customer base and the same employees as it had when operated as a Medicine Shoppe Phаrmacy. Swartout was the president and sole owner of Cape Fear and is the president and sole owner of Pill Dr. In addition, Swartout was the pharmacist-manager of the Medicine Shoppe Pharmacy and of Hope Mills Drug. Pill Dr. paid Cape Fear’s final month of expensеs, including utilities, computer supplies, and drinking fountain rental. During the preliminary injunction hearing, Medicine Shoppe’s regional operations manager testified that an operating pharmacy has three primary assets: its inventory, its customer files, and the value in its location due to the long-term presence of a pharmacy. Pill Dr. acquired Cape Fear’s customer lists and files without paying compensation.
*803 II.
“A district court has broad discretion when ruling on requests for preliminary injunctions, and we will reverse only for clearly erroneous factual determinations, an error of law, or an abuse of that discretion.”
United Indus. Corp. v. Clorox Co.,
A. Probability of Success on the Merits
The license agreement between Medicine Shoppe and Cape Fear required Cape Fear to operate the pharmacy as a Medicine Shoppe Pharmacy. Because neither Pill Dr. nor Swartout signed the license agreement, Medicine Shoppe’s breach of contract claim depends on whether Pill Dr. or Swartout is the alter ego of or successor in interest to Cape Fear. Although the pharmacy at issue is located in North Carolina, the license specifies that it is to be governed by and construed according to Missouri law. Accordingly, we look to Missouri law in this diversity action.
“The general rule in Missouri is that when all of the assets of a corporаtion are sold or transferred the transferee is not liable for the transferor’s debts and liabilities.”
Chemical Design, Inc. v. Am. Standard, Inc.,
(1) where the purchaser expressly or impliedly agrees to assume the debts or liabilities of the transferor; (2) whеre the transaction amounts to a merger or consolidation; (3) where the purchasing corporation is merely a continuation of the selling corporation; or (4) where the transaction is entered into fraudulently •for the purpose of escaping liability for the debts and liabilities of the transfer- or.
ARE Sikeston Ltd. P’ship v. Weslock Nat'l, Inc.,
Whether substantially all of Cape Feаr’s assets were transferred to Pill Dr. is a finding of fact that we review for clear error. Testimony at the preliminary injunction hearing indicated that the primary assets of a pharmacy are its inventory, its customer and patient files, and its location. Although Pill Dr. did not automatically begin servicing Cape Fear’s customers, it began operations in the same location, with the same phone number, employees, and pharmacist-manager, and invited Cape Fear’s customers to transfer their prescriptions using a form indicating that only its name had changed. Apрellants assert that Cape Fear had no leasehold or other enforceable interest in the property; however, the goodwill developed by a pharmacy operating in the same location for more than twenty-five years is likely to be a substantial part of the value of the pharmacy.
See Polytech, Inc. v. Affiliated FM Ins. Co.,
Having found that there was a substantial transfer of assets, the district court imposed liability on Pill Dr. based upon its determination that there had been a de facto merger between Pill Dr. and Cape Fear. Because we conclude that Pill Dr. is a mere continuation of Cape Fear, we do not decide whether there was also a de facto merger.
Godfrey v. Pulitzer Publ’g Co.,
(1) [w]hether there is common identity of officers, directors and stockholders; (2) whether the incorporators of the successor also incorporated the predecessor; (3) whether the business operations are identical; (4) whether the transferee uses the same trucks, equipment, labor force, supervisors and name of the transferor!;] and (5) whether notice has been given of the transfer to employees or customers.
Id.; Roper Elec. Co. v. Quality Castings, Inc.,
B. The Threat of Irreparable Harm to Medicine Shoppe
Pill Dr. contends that the evidence before the district court was too speculative to support a finding that Medicine Shoppe would suffer irreparable harm if a preliminary injunction was not granted. Medicine Shopрe presented testimony that de-identification of the pharmacy creates consumer confusion and erodes consumer confidence in the Medicine Shoppe network of franchises. Customers of the pharmacy may be unsure whether they can get their prescriptions filled at that location. In addition, the closure of one franchise may make customers wonder whether other Medicine Shoppe franchises will continue to operate in the future. “Loss of intangible assets such as reputation and goodwill can constitute irreparable injury.”
United Healthcare Ins. Co. v. AdvancePCS,
C. The Balance of Harms and the Public Interest
As discussed immediately abоve, Medicine Shoppe was threatened with irreparable harm to its business reputation and good-will — goodwill that had been developed during twenty-five years of continuous operation at that site. Pill Dr. and Swartout, on the other hand, had only recently begun operations аs Hope Mill Drug, and therefore did not face risk to a well-developed and longstanding business reputation. The only evidence regarding potential harms to Pill Dr. and Swartout related to costs associated with licensing and re-identifying the pharmacy. The district court did not err by finding that the balance of harms favored Medicine Shoppe.
Having found that Medicine Shoppe had established a likelihood of success on the merits, the district court concluded that the public interest would be served by requiring Pill Dr. and Swartout to adhere to the obligations of the licеnsing agreement and thereby to preserve the integrity of the Medicine Shoppe trademark and associated goodwill. Although the public interest is not ordinarily implicated by concerns related to a business’s good name, we agree that the public interest would not be served by permitting a party to avoid contractual obligations through the simple expedient of reincorporation under a new name.
III.
Accordingly, the district court did not abuse its discretion by granting Medicine Shoppe’s motion for a preliminary injunction. Appellants’ motion to supplement the record on appeal is denied.
The judgment is affirmed.
Notes
. The Honorable Carol E. Jackson, Chief Judge, United States District Court for the Eastern District of Missouri.
