ORDER GRANTING DEFENDANT’S MOTION TO COMPEL ARBITRATION
Before the Court is Defendant Dickey’s Barbecue Restaurants, Ine.’s Motion to Compel Arbitration. ECF No. 15. For the reasons set forth below, the Court will grant the motion.
I. BACKGROUND
A. Parties and Claims
Defendant Dickey’s Barbeque Restaurants, Inc. (“Dickey’s”) is a Texas-based corporation that operates a chain of corporate and franchise restaurants known as Dickey’s Barbeque Pits. ECF No. 10 ¶ 8. Plaintiffs Amy Meadows, Dawn Toff, Donna Schiano, Alfred Pena, Christy Bagby, James Domsic, Charyl Hart, George Jones, and GJones3 Ventures, LLC
On July 10, 2015, Plaintiffs filed their First Amended Complaint alleging fraud, violations of California’s Franchise Investment Law, and violations of California’s Unfair Competition Law. See ECF No. 10 ¶¶ 22-41. Plaintiffs allege that the Franchise Disclosure Documents contained several misrepresentations relating to the cost of converting franchise locations, the use of alternate suppliers by franchisees, the extent to which Plaintiffs’ franchises would be protected from encroachment by other franchises, the level of on-site support and training Dickey’s would provide to franchisees, the accommodations for menu change requests, and the percentage of Plaintiffs’ sales they would owe to cover Dickey’s royalty and marketing fund. Id. ¶ 13. Plaintiffs also allege that Dickey’s employees made additional misrepresentations outside of the Franchise Disclose Documents, including that it would be easy it would be for franchisees to obtain bank financing, that franchisees could expect to earn substantial revenue in their first year of operation, that no prior restaurant experience was necessary, and other false and misleading representations. Id. ¶ 14. Plaintiffs seek damages, restitution, disgorgement, declaratory and injunctive relief, costs, and attorneys’ fees. Id. at 10-11. Plaintiffs also seek a declaration that Article 27 of the Franchise Agreement, which requires that all disputes be resolved through arbitration, is unenforceable. Id. ¶ 41.
B. Arbitration Provision
In support of its Motion to Compel Arbitration, Dickey’s attached each Plaintiffs
The Toff Plaintiffs’ arbitration provision requires that disputes first be resolved through non-binding mediation conducted by a mutually agreed upon mediator in Collin County, Texas or by the American Arbitration Association (“AAA”) at the AAA office nearest to Dickey’s corporate headquarters in Plano, Collin County, Texas. See, e.g., Hall Decl., Ex. 5 at 51 of 60. That provision defines “disputes” as
[A]ll disputes, controversies, claims, causes of action and/or alleged breaches or failures to perform arising out of or relating to this Agreement (and attachments) or the relationship created by this Agreement...
Id. If mediation fails, the parties must submit to binding arbitration at the AAA office nearest Plano, Collins County, Texas on an individual basis. Id. The arbitration provision also requires that the “proceedings be conducted in accordance with the then current arbitration rules of the area.” Id.
The Meadows Plaintiffs’ arbitration provision defines “disputes” as: “all disputes, controversies, claims, causes of action and/or alleged breaches or failures to perform.” Hall Deck, Ex. 4 at 50. Unlike the Toff Plaintiffs’ arbitration provision, this provision states that binding arbitration encompass all “disputes”
arising between the parties in connection with, or arising from, or with respect to (1) any provision of this Agreement or any other agreement related to this Agreement between the parties; (2) the relationship of the parties; (3) the validity of this Agreement or any other agreement between the parties, or any provision thereof....
Id. (emphasis added). Non-binding mediation must first be conducted by a mutually agreed upon mediator or by AAA at Dickey’s corporate headquarters in Dallas, Texas. Id. If mediation fails, the parties must then submit to binding arbitration at the AAA office in Dallas, Texas. Id. The arbitration provision provides that the proceeding “shall be conducted in accordance with the then current commercial arbitration rules of the aura [sic].” Id.
Both sets of Franchise Agreements also include terms permitting Dickey’s — but not its franchisees — to bring certain claims in court without participating in mediation or arbitration, as well as a Texas choice-of-law provision, and a venue clause. See id. at 51-52; Hall Deck, Ex. 5 at 51.
C. Motion to Compel Arbitration
On July 17, 2015, Dickey’s filed its motion to compel arbitration of each Plaintiffs claims on an individual basis, stay further judicial proceedings pending completion of arbitration, and strike Plaintiffs’ class allegations. ECF No. 19. Dickey’s
After the hearing on the motion to compel arbitration, the Court directed the parties to provide supplemental briefing regarding whether the parties’ choice-of-law provision is valid and whether the arbitration clause is unenforceable under Texas law. See ECF No. 32. The parties submitted supplemental briefs addressing these questions. See ECF Nos. 33, 34.
D. Jurisdiction
The Court has jurisdiction over this action under 28 U.S.C. § 1332(d)(2).
II. LEGAL STANDARD
The Federal Arbitration Act (“FAA”) applies to arbitration agreements in any contract affecting interstate commerce. See Circuit City Stores, Inc. v. Adams,
On a motion to compel arbitration, the court’s role under the FAA is “limited to determining (1) whether a valid agreement to arbitrate exists and, if it does, (2) whether the agreement encompasses the dispute at issue.” Chiron Corp. v. Ortho Diagnostic Sys., Inc.,
III. DISCUSSION
A. Arbitrability
The first question the Court must resolve is who decides the question of arbi-trability — this Court or an arbitrator? The answer to this question depends in part on the language of the parties’ agreements.
“[P]arties can agree to arbitrate ‘gateway’ questions of ‘arbitrability,’ such as whether the parties have agreed to arbitrate or whether their agreement covers a particular controversy.” Rent-A-Ctr., West, Inc. v. Jackson,
As a preliminary matter, the Court applies federal arbitrability law because the Franchise Agreement’s choice-of-law provision does not expressly state that Texas law governs the question of arbitrability. See id.; see also Cape Flattery Ltd. v. Titan Maritime, LLC,
Turning to the question at hand, Dickey’s argues that the evidence shows a “clear and unmistakable” agreement to delegate all questions of arbitrability to the arbitrator. ECF No. 26 at 2. Dickey’s rests its argument on two main points: first, it argues that Article 27 of the Franchise Agreements contains a broad delegation clause that includes ar-bitrability; and second, it argues that the agreements incorporate by reference the commercial rules of the AAA, which shows the parties clear intent to delegate arbitrability.
1. The Meadows Plaintiffs
As to the Meadows Plaintiffs, Dickey’s first argument has significant force, because the arbitration provision in their Franchise Agreements requires that disputes regarding the validity of any provision in the Agreement must be sent to arbitration. Specifically, Article 27 specifies that disputes regarding “any provision of this Agreement” or “the validity of this Agreement or any other agreement between the parties, or any provision thereof’ must be “submitted for binding arbitration. ...” Hall Deck, Exs. 4, 8, 9, 11. Under relevant Ninth Circuit authority, this constitutes clear and unmistakable language indicating that the threshold issue of arbitrability is delegated to an arbitrator.
In Momot v. Mastro,
Momot is controlling here. The Franchise Agreements entered into by Plaintiffs Meadows, Bagby, Jones, Hart, and GJones3 Ventures LLC state that the validity of the Agreement or any provision of it must be submitted to arbitration. The Court accordingly concludes that this language clearly and unmistakably indicates the parties’ intent to delegate the threshold issue of arbitrability.
2. The Toff Plaintiffs
The Toff Plaintiffs’ Franchise Agreements are another story. Those agreements do not contain the same clause delegating decisions about the validity of the Franchise Agreement or any of its provisions. Instead, they state that “all disputes, controversies, claims, causes of action and/or alleged breaches or failures to perform arising out of or relating to this Agreement” are subject to arbitration. Hall Deck, Exs. 5, 6, 7, 10 (emphasis added). Dickey’s argues that this too is clear and unmistakable language that indicates that the threshold issue of arbitrability must be delegated to an arbitrator. ECF No. 26 at 2-3.
Because the language that disputes “arising out of or relating to” the Franchise Agreement is so broad, it might theoretically encompass the threshold issue of arbitrability. But it does not rise to the level of “clear and unmistakable evidence” of delegation required to defeat the presumption that the court, not the arbitrator, will decide the issue of arbitrability. See Kimble v. Rhodes College, Inc., No. C-10-5786 EMC,
Dickey’s next argues that the incorporation of the AAA rules in the Franchise Agreements provides clear and unmistakable evidence of the parties’ agreement to delegate arbitrability to the arbitrator. ECF No. 26 at 3-4. The Toff Plaintiffs’ agreements
It is true that, under some circumstances, incorporating the AAA rules into an agreement can evince a “clear and unmistakable” intent to delegate. Most recently, in Brennan v. Opus Bank, the Ninth Circuit affirmed a district court’s finding that an employment Agreement’s express incorporation of the AAA rules, as part of the arbitration provision, was clear and unmistakable evidence of the parties’ intent to submit the arbitrability dispute to arbitration.
Recently, another court in this district concluded that the same incorporation rule should not apply when a party to contract is a consumer. In Tompkins v. 23andMe, Inc., the court declined to find that incorporation of the AAA rules was sufficient to establish delegation in a contract between a DNA testing service and individual consumers. Tompkins v. 23andMe, Inc., No. 5:13-CV-05682-LHK,
This Court agrees with Tompkins that an inquiry about whether the parties clearly and unmistakably delegated arbitrability by incorporation should first consider the position of those parties. See Rent-A-Ctr.,
Here, the individual Plaintiffs were each far less sophisticated than Dickey’s, a well-established franchisor corporation. Each
Moreover, other courts frequently treat franchise agreements more like consumer contracts than like commercial ones, owing to the lower sophistication and inferior bargaining position of franchisees. As the Ninth Circuit noted:
Although franchise agreements are commercial contracts they exhibit many of the attributes of consumer contracts. The relationship between franchisor and franchisee is characterized by a prevailing, although not'universal, inequality of economic resources between the contracting parties. Franchisees typically, but not always, are small businessmen or businesswomen or people... seeking to make the transition from being wage earners and for whom the franchise is their very first business. Franchisors typically, but not always, are large corporations.
Nagrampa v. MailCoups,
For these reasons, the Court concludes that the Toff Plaintiffs were not “sophisticated,” and that the rule announced in Brennan and Oracle does not apply in this case. The Supreme Court has held that “courts should not assume that the parties agreed to arbitrate arbitrability unless there is “clea[r] and unmistakable]” evidence that they did so.” First Options,
B. Challenge to the Delegation Clause
Because the Court found that Dickey’s and the Meadows Plaintiffs clearly and unmistakably delegated the question of arbitrability to the arbitration, “the only remaining question is whether the particular agreement to delegate arbitrability — the Delegation Provision — is itself unconscionable.” Brennan,
Plaintiffs challenge the entire arbitration clause as unconscionable, but do
C. Challenge to the Arbitration Provision
Because the Court found that Dickey’s and the Toff Plaintiffs did not clearly and unmistakably delegate arbitrability questions to an arbitrator, the Court now turns to analyze their defense to arbitration— that the arbitration provision is unenforceable.
1. Choice of law
When deciding whether an arbitration agreement is valid, courts “apply general state-law principles of contract in-tei’pretation, while giving due regard to the federal policy in favor of arbitration by resolving ambiguities as to the scope of arbitration in favor of arbitration.” Mundi v. Union Sec. Life Insur. Co.,
California’s choice-of-law framework is set fox*th in Restatement (Second) of Conflict of Laws section 187 and in Nedlloyd Lines B.V. v. Superior Court,
a. Whether the parties agreed to the choice-of-law provision
Section 27.5 of the Franchise Agreements between the Toff Plaintiffs and Dickey’s specifies that Texas law applies to any dispute. Hall Decl., Exs. 5, 6, 7, 10 (“This agreement.. .shall be governed and construed in accordance with the laws of the state of Texas.”).
The Court first determines whether the parties agreed to be bound to the choice-of law-provision. Plaintiffs argue that because the parties did not have a “meeting of the minds” with respect to the choice-of-law provision, California law should apply in
In Winter, the franchisee sued the franchisor for fraud, rescission, and statutory violations, and the franchisor responded by filing a petition to compel arbitration.
In coming to this decision, the Winter court relied on the Ninth Circuit case Laxmi Investments, LLC v. Golf USA,
Like the Winter and Laxmi franchisees, Plaintiffs in the instant action received Franchise Disclosure Documents before they executed Franchise Agreements. The Franchise Disclosure Documents state that “[t]he franchise agreement requires application of the laws of Texas. This provision may not be enforceable under California law.” See ECF No. 16-1, Ex. A at 43 of 176. However, immediately preceding these statements, the Franchise Disclosure Document contains a table that lists the important provisions of the Franchise Agreement. Under the choice-of-law row, the Document notes that “Texas law applies except as otherwise required by applicable state law.” Id. at 42 of 176. The state cover page to the Franchise Disclosure Document also makes clear in all caps and bold lettering:
The Franchise Agreement states that Texas law governs the Franchise Agreement, and this law may not provide the same protections and benefits as your local law. You may want to compare these laws.
Id. at 4. Although the Franchise Disclosure Documents state that the choice-of-law clause “may not be enforceable,” the Franchise Disclosure Documents also include other provisions that make clear that Dickey’s would insist on the application of Texas law. The Court concludes that the parties agreed to apply Texas law.
Next, the Court decides whether to apply Texas law in determining the enforceability the arbitration provision.
The Court must first determine whether there is a substantial relationship between the chosen state and the parties or whether there is reasonable basis for the parties’ choice of law. Dickey’s is headquartered in Plano, Texas. The Franchise Agreements also require that payments be due in Texas. There is a substantial relationship between the chosen state — Texas — and the parties. See Peleg v. Neiman Marcus Group, Inc.,
Because there is a substantial relationship between the chosen state and the parties to the Franchise Agreement, the next inquiry is “whether the chosen state’s law is contrary to a fundamental policy of California.” Hoffman v. Citibank (S. Dakota), N.A.,
Plaintiffs make two points in arguing that California law should apply. First, Plaintiffs argue that Texas law conflicts with the California Franchise Investment Law (“CFIL”) because Texas has no counterpart to the CFIL, “and thus depends on conflicting common law.” ECF No. 24 at 8. Second, Plaintiffs argue the Court should apply California law to this action because of significant differences between Texas and California unconscionability law. ECF No. 33 at 5-7. Plaintiffs identify several variances between California and Texas unconscionability law, such as whether a contract of adhesion is proeedurally unconscionable and whether waiving certain statutory remedies is substantively unconscionable.
The Court need not address Plaintiffs’ first argument, as to the policy conflict with the CFIL, because “a separate conflict of laws inquiry must be made with respect to each issue in the case.” Washington Mut. Bank, FA v. Superior Court,
Turning to that question (and Plaintiffs’ second argument), the CFIL protects franchisees “from unfair and deceptive business practices,” Bridge Fund Capital Corp. v. Fastbucks Franchise Corp.,
Plaintiffs have not actually identified how application of Texas unconscionability law to the contested arbitration provision would contravene the CFIL. The arbitration provision begins with a limiting clause stating that punitive damages are to be waived “to the fullest extent permitted by law.” See Hall Decl., Ex. 5, 6, 7, 10. Aong with this limiting clause in the arbitration provision, Section 29 of the Franchise Agreement specifies that when a state’s controlling law is inconsistent with the Franchise Agreement, the state law governs. See id. The California-specific section also goes on to state that any provision of the Franchise Agreement that is otherwise prohibited under the CFIL is void. Id. While limiting punitive damages under the CFIL conflicts with “fundamental California public policy in favor of protecting franchisees from unfair and deceptive business practices,” Bridge Fund Capital Corp.,
Plaintiffs additionally- argue that if there is any potential that statutory protections under California law might be undermined, then California law must apply. Id. at 6 (citing to Pinela v. Neiman Marcus Group, Inc.,
In Pinela, the California Court of Appeals held that a choice-of-law provision in an employment arbitration agreement rendered the delegation clause of the arbitration provision substantively unconscionable.
The instant action differs from Pinela in one material way: unlike Pinela, this Court is not looking at the delegation clause and how the choice of law provision interacts with the delegation clause. See id. at 249,
Because the arbitration provision does not eliminate the ability to recover punitive damages under CFIL, Plaintiffs have failed to identify an actual conflict with California policy. Further, Plaintiffs’ arguments focusing on the differences between California and Texas unconscionability law and the stricter standards under Texas law in establishing unconscionability is not a valid reason to apply California law. See Han v. Samsung Telecomms. Am., LLC, No. CV 13-3823-GW AJWX,
2. Unconscionability under Texas law
Because the parties’ arbitration provision does not violate a fundamental policy of California, the Court will analyze the enforceability of the parties’ arbitration provision under Texas law in accordance with the choice-of-law provision in the parties’ Franchise Agreement.
Under Texas law, a court may find that a contract or any clause of a
a. Procedural unconscionability
Procedural unconscionability relates to the actual making or inducement of the contract and “focuses on the facts surrounding the bargaining process.” TMI, Inc. v. Brooks,
Plaintiffs contend that the arbitration provision is procedurally unconscionable because Dickey’s occupied a superior bargaining position and because Dickey’s affirmatively misrepresented the nature of the arbitration provision. ECF No. 33 at 3. The sole case Plaintiffs cite to support its position is Delfingen US-Texas, LP v. Valenzuela,
Here, the Court finds that the arbitration clause is not procedurally unconscionable under Texas law. There is a disparity of bargaining power between Plaintiffs and Dickey’s, and Dickey’s did offer the contracts to the Toff Plaintiffs on a take-it-or-leave-it basis. See Toff Decl. ¶¶ 8-10, Schiano Decl. ¶ 6, Pena Decl. ¶ 6, Domsic Decl. ¶ 8. However, under Texas law, imbalance in the relative sophistication of the parties “is insufficient on its own to render the agreement unconscionable.” Fleetwood Enters., Inc. v. Gaskamp,
The Court concludes that, under Texas law, the arbitration provision is not procedurally unconscionable,
b. Substantive unconscionability
“The test for substantive uncon-scionability is whether, ‘given the parties’ general commercial background and the commercial needs of the particular trade or case, the clause involved is so one-sided that it is unconscionable under the circumstances existing when the parties made the contract.’ ” In re Palm Harbor Homes,
Plaintiffs argue that the arbitration provision is substantively unconscionable because the provision precludes the ability to obtain punitive damages under CFIL. Texas courts have held that a contract is substantively unconscionable if it waives certain statutory rights. For example, in In re Poly-Am., L.P.,
Similarly, in Security Service Federal Credit Union v. Sanders,
In the present case, as discussed above, the arbitration provisions do not waive any statutory remedies that may be available under CFIL. The waiver provision precludes punitive damages “to the fullest extent permitted by law.” Section 27.2, Ex. 5, 6, 7, 10. CFIL prohibits waiver of this provision. See Cal Corp. Code § 31512. On this basis, the Court cannot conclude that
Dickey’s also argues that the arbitration provision is not substantively unconscionable even though Dickey’s reserves the right to litigate certain claims. Section 27.3 of the Franchise Agreement permits Dickey’s to avoid arbitration and litigate claims “(a) for monies owed, (b) injunctive relief or other extraordinary .relief, or (c) involving the possession of disposition of, or other relief relation to real property, in any court having jurisdiction. ...”
The Texas Supreme Court recently upheld an arbitration provision that carved out certain claims from arbitration. See Royston,
Similarly in In re FirstMerit Bank, N.A.,
Although Dickey’s reservation of the right to litigate certain claims lacks mutuality, under Texas law this “allocation of risk because of superior bargaining power” is enforceable. Id. The arbitration provision is not so one-sided as to render the arbitration provision substantively unconscionable.
Because the Court concludes that the arbitration provision is enforceable, the Court concludes that the Toff Plaintiffs’ substantive claims must be heard by an arbitrator.
CONCLUSION
For the reasons set forth above, the Court grants Dickey’s motion to compel arbitration and stays these proceedings.
IT IS SO ORDERED.
Notes
. Plaintiffs Charyl Hart, George Jones, and GJones3, LLC purchased one Dickey's franchise. Id. at ¶ 7. Dickey’s notes that Plaintiff George Jones executed an Assumption Agreement where he transferred his Dickey's franchise to Plaintiff Gjones3 Ventures, LLC. ECF No. 15 at 3 n.3; see ECF No.16, Deck of Trinity Hall, Ex. 12.
. For space reasons, the Hall Declaration is split into two parts on the Court’s electronic docket, and so it bears two different docket numbers.
. At the hearing on this motion, Plaintiffs attempted to distinguish Momot on the ground that the delegation provision in that case specifically referred to the arbitration provision. The clause at issue in Momot stated:
(a) Arbitration. If a dispute arises out of or relates to this Agreement, the relationships that result from this Agreement, the breach of this Agreement or the validity or application of any of the provisions of this Section 4, and, if the dispute cannot be settled through negotiation, the dispute shall be resolved exclusively by binding arbitration.
Momot,652 F.3d at 988 (emphasis in original). In this case, although the delegation provision does not call out the arbitration provision in particular, it does delegate to the arbitrator the authority to decide "the validity of this Agreement.. .or any provision thereof,” and this language is contained within the arbitration provision itself. Any distinction between the language in this case and the language at issue in Momot is immaterial.
. The Meadows Plaintiffs' agreements contain similar provisions, but the Court has already determined that the arbitrability of their claims will be decided by the arbitrator and therefore does not discuss those agreements further. See Hall Deck, Exs. 4, 8, 9, 11.
. Dickey’s requests that the Court take judicial notice the AAA Rules. ECF No. 26 at 4 n. 3. Pursuant to Federal Rule of Evidence 201(b), the request is granted.
. The Ninth Circuit has since held that the FAA preempts section 20040.5 of the California Franchise Relations Act, which restricts venue to California. Bradley v. Harris Research, Inc.,
. Should Plaintiffs’ statutory rights to punitive damages under the CFIL actually be curtailed by the arbitration agreement, the Court would find that this defense to enforceability is not preempted by the FAA. Consequently, this could be a permissible basis to reject the parties’ choice of law. The Court recognizes that the FAA displaces a state contract defense that disproportionately affects arbitration or disfavors arbitration. See Mortensen,
. Dickey’s requests that the Court strike class allegations because the Franchise Agreements have valid class action waivers. See ECF No. 15 at 12-13; see also Murphy v. DirecTV, Inc.,
. Arbitration proceedings will be initiated in the Northern District of California. As directed by 9 U.S.C. section 4, arbitration “shall be within the district in which the petition for an order directing such arbitration is filed.” See also Textile Unlimited, Inc. v. A. .BMH & Co.,
