OPINION OF THE COURT
After being accused of plagiarism and expelled from an internet-based educational program,'Craig Marten filed a complaint in the United States District Court for the Eastern District of Pennsylvania alleging defamation in violation of state law and retaliation in violation of the First Amendment pursuant to 42 U.S.C. § 1983. He appeals from an order of the District Court granting defendants’ motion for summary judgment for lack of personal jurisdiction. Because Marten has not established that the nonresident defendants expressly aimed their conduct at Pennsylvania, we will affirm the District Court’s dismissal of Marten’s claims.
I.
The University of Kansas School of Pharmacy offers a Non-Traditional Pharm.D. (NTPD) Program in which licensed pharmacists can pursue advanced degrees. The course work for the program is completed online. Students communicate with their professors, who are primarily located in , Kansas, by phone and email.
While living and working in Pennsylvania, Marten learned about the University of Kansas NTPD program from his coworkers. He visited the University of Kansas’ website, which provided information about the program. Marten then submitted an application to the program and was accepted in August of 2001. He deferred the stаrt of his course work until the following spring.
During the time Marten was enrolled, defendant Ronald Regan was Director of the program, defendant Harold Godwin was a professor, and defendant James Kle-oppel was an associate clinical professor. 1 *294 The defendants never visited Pennsylvania and never recruited Pennsylvania pharmacists to enroll in the University’s program.
Marten communicated with his professors via email, frequently complaining about the grades he received. He sent email messages to defendant Regan, appealing disputes he had with professors. Marten also exchanged emails with Regan regarding concerns he had about the program’s three-year time limit for completing course work.
Marten alleges he complained to a “Dean Sorеnson” that Regan was not responding adequately to his complaints. Defendants assert that the School of Pharmacy does not have an administrator by the name “Sorenson.” Shortly after purportedly speaking with Sorenson, Marten claims he received a call from Regan, in which Regan threatened to have Marten expelled from the NTPD program. According to Marten’s Amended Complaint, Marten brought these threats to the attention of the University Ombudsman and the Better Business Bureau of Northeast Kansas.
The following fall, Marten took a course taught by defendant Kleoppel. The course required students to complete several written assignments. After reviewing one of Marten’s assignments, Kleoppel accused Marten of academic misconduct because his assignment included text copied directly from a website without any indication that the language was not Marten’s own. A few months later, Kleoppel alerted his colleagues that he received a second problematic assignment from Marten — this one appeared to include word-for-word passages from a reference book without quotation marks or proper citations. Following thesе two instances of suspected academic misconduct, Kleoppel recommended to Regan that Marten be expelled from the NTPD program. Regan agreed with Kleoppel’s recommendation and he so informed defendant Godwin. Godwin also agreed and he forwarded his recommendation for expulsion to the Dean of the School of Pharmacy, Jack Finchuam. Sоon thereafter, Dean Finchuam sent Marten a letter informing him that he was expelled from the NTPD program on the grounds of academic misconduct.
Marten filed a two-count complaint in the District Court for the Eastern District of Pennsylvania. He alleged defamation in violation of state law and retaliation in violation of the First Amendment pursuant to 42 U.S.C. § 1983. According to Marten’s Amended Complaint, Kleoppel, God-win and Regan retaliated against Marten because he complained about defendant Regan’s conduct. Their retaliatory action allegedly consisted of making false accusations of plagiarism and then recommending his expulsion. Marten separately alleged defendants’ accusations of plagiarism constituted defamation under state law.
Defendants filed a motion to dismiss the complaint for lack of personal jurisdiction. The District Court denied the motion without issuing an opinion. After discovery, defendants moved for summary judgment on the ground that the District Court lacked personal jurisdiction over the defendants. The District Court granted defendants’ motion for summary judgment, explaining that Marten did not meet his burden to establish jurisdiction as he relied “on bare, unsubstantiated allegаtions without proffering evidence” of jurisdictional significance.
Marten v. Godwin,
No. 03-6734,
II.
The District Court had subject matter jurisdiction pursuant to 28 U.S.C. §§ 1331 and 1367. We have jurisdiction to review the District Court’s final order granting summary judgment pursuant to 28 U.S.C. § 1291.
In reviewing a grant of summary judgment we exercise plenary review and apply the same standard as the District Court.
Jakimas v. Hoffinann-La Roche, Inc.,
III.
If an issue is raised as to whether a court lacks personal jurisdiction over a defendant, the plaintiff bears the burden of
*296
showing that personal jurisdiction exists.
Gen. Elec. Co. v. Deutz AG,
The Due Process Clause of the Fourteenth Amendment requires that nonresident defendants have “certain minimum contacts with [the forum state] such that the maintenance of the suit does not offend traditional notions of fair play and substantial justice.”
Int’l Shoe Co. v. Washington,
These basic due process principles are reflected in the two recognized types of personal jurisdiction. General jurisdiction exists when a defendant has maintained systematic and continuous contacts with the forum state.
See Helicopteros Nacionales de Colombia, S.A. v. Hall,
Determining whether specific jurisdiction exists involves a three-part inquiry.
O’Connor v. Sandy Lane Hotel Co., Ltd.,
Marten does not argue that the defendants’ contacts with Pennsylvania satisfy the traditional three-step analysis for specific jurisdiction. Instead, he relies on
Calder v. Jones,
In
Calder,
an entertainer living in California sued two residents of Florida for libel because of an article published in the National Enquirer. The author and editor of the article were subject to jurisdiction in California based on the “effects” of their Florida actions in California. The Supreme Court explained that the defendants expressly aimed their intentional, tortious activity at California: “[Tjhey knew [the article] would have a potentially devastating impact upon respondent. And they knew that the brunt of that injury would be felt by respondent in the State in which she lives and works and in which the National Enquirer has its largest circulation.”
Id.
at 789-90,
This Court has determined that Calder allows a plaintiff to demonstrate personal jurisdiction if he or she shows:
(1) The defendant committed an intentional tort;
(2) The plaintiff felt the brunt of the harm in the forum such that the forum can be said to be the focal point of the harm suffered by the plaintiff as a result of that tort;
(3) The defendant expressly aimed his tortious conduct at the forum such that the forum can be said to be the focal point of the tortious аctivity.
IMO Indus. v. Kiekert AG,
The effects test and traditional specific jurisdiction analysis are different, but they are cut from the same cloth. Just as the standard test prevents a defendant from “be[ing] haled into a jurisdiction solely as a result of random, fortuitous, or attenuated contacts,”
Burger King,
Only if the “expressly aimed” element of the effects test is met need we consider the other two elements.
See IMO Indus.,
Remide
illustrates a simple point: a plaintiffs residence is relevant to the “jurisdictional inquiry” insofar as “residence in the forum may, because of defendant’s relationship with the plaintiff, enhance defendant’s contacts with the forum.”
Keeton,
IV.
Applying these principles to Marten’s defamation and retaliation claims, we conclude Marten has not carried his burden of establishing personal jurisdiction under the effects test. In particular, Marten has not shown with respect to either claim that defendants expressly aimed their conduct at Pennsylvania.
Marten alleges defamation, but nothing in the record indicates that defendants made defamatory statements or sent defamatory material to anyone in Pennsylvania (other than, perhaps, Marten). As illustrated by the dismissal of the plaintiffs defamation claim in
Remide,
where defendants aimed their defamatory statements is jurisdictionally significant.
Remick,
Marten has similarly failed to show jurisdiction over defendants for his retaliation claim. That claim rests on his allegation that he was falsеly accused of academic misconduct and consequentially expelled because he exercised his First Amendment rights in complaining about Regan. 3 But even if we assume Marten *299 felt the brunt of the harm in Pennsylvania, 4 he has utterly failed to persuade us that defendants expressly aimed their allegedly retaliatory conduct at Pennsylvania.
Marten relies on the fact that at the time of his expulsion he resided in Pennsylvania. At oral argument, his counsel asserted that Pennsylvania has jurisdiction over these nonresident defendants because
IMO Industries
instructs courts to focus on the place where a plaintiff has suffered harm and “[t]he constitutional harm in this case was felt where Mr. Marten resided, where Mr. Marten asserted his [First Amendment] rights.” This misconstrues our analysis in
IMO Industries.
True, the effects test asks whether the plaintiff felt the brunt of the harm in the forum state, but it also asks whéther defendants
knew
that the рlaintiff would suffer the harm there and whether they
aimed
their tor-tious conduct at that state.
See IMO Indus.,
In order to satisfy the effects test, a plaintiff alleging retaliation must show additional facts connecting the defendant to the forum state other than the plaintiffs location at the time of the retaliatory conduct. The elements of First Amendment rеtaliation include conduct by the defendant “sufficient to deter a person of ordinary firmness from exercising his constitutional rights,” and “a causal link” between plaintiffs constitutionally protected activities and the defendant’s retaliatory conduct.
See, e.g., Thomas v. Independence Twp.,
Y.
Marten has alleged only that defendants harmed him while he happened to be residing in Pennsylvania. In suing nonresidents for defamation and retaliation, that is not enough to establish personal jurisdiction. Because Marten has not shown defendants expressly aimed their conduct at Pennsylvania, we will affirm the District Court’s grant of summary judgment.
Notes
. Marten originally brought claims against two other University employees, Jack Fin- *294 chuam and David Scholewburger, but those claims were terminated in the District Court and are not part of this appeal. The University of Kansas is named as a defendant under a theory of respondeat superior for the defamation claim.
. Dismissing a claim for lack of personal jurisdiction is more appropriately done by way of Rule 12(b)(2) of the Federal Rules of Civil Procedure, rather than Rule 56. A summary judgment order pursuant to Rule 56 "is a ruling on the merits which if affirmed would have preclusive effect.”
EF Operating Corp. v. Am. Bldgs.,
In any event, we exercise plenary review over the District Court’s decision regardless of whether we treat it as a summary judgment order or a Rule 12(b)(2) dismissal.
See Pinker v. Roche Holdings Ltd.,
. Defendants do not dispute that personal jurisdiction for the retaliation claim can be ana *299 lyzed under the effects test.
. The conduct at issue in the retaliation claim is a decision made in Kansas to expel Marten after he directed complaints from his residence in Pennsylvania to Kansas institutions. The location of the brunt of the harm caused by this alleged retaliation is not obvious. If the harm is the expulsion, the web-based nature of the educational program makes it difficult to determine the earthbound locаtion of that harm. If, on the other hand, the harm is the chilling of Marten's First Amendment rights, that harm might travel with him or exist in the location in which he exercised his rights (Pennsylvania). We do not need to tackle this thorny conceptual issue, as there is no jurisdiction over these defendants even if Marten suffered the brunt of the harm in Pennsylvania.
See IMO Indus.,
