Plaintiff-appellant Mark Weinberg brought a suit challenging the constitutionality of Chicago’s peddling law after being threatened with arrest for violating the ordinance. Weinberg argued the law, which prohibits peddling on public sidewalks in certain areas of the city, is unconstitutional under the First Amendment of the United States Constitution. Both parties moved for summary judgment and the district court granted summary judgment in favor of the City of Chicago. Weinberg appeals, arguing the district court erred in granting summary judgment and that the peddling ordinance is unconstitutional. Finding that the ordinance is not a proper time, place, and manner restriction and is an impermissible prior restraint on free speech, we reverse the district court’s decision.
BACKGROUND
Mark Weinberg wrote and published a book entitled Career Misconduct: The Story of Bill Wirtz’s Greed, Corruption, and the Betrayal of Blackhawk Fans, which, as is evident from the title, takes a highly critical look at Chicago Blackhawks owner Bill Wirtz. Weinberg decided to sell the book in what he determined to be an atmosphere highly conducive to sales: the United Center, home of the Chicago Black-hawks professional hockey team.
Mr. Weinberg is no stranger to selling his wares outside the United Center and its forerunner, the Chicago Stadium. From 1991 through 1997 Weinberg published and sold a magazine which, similar to Career Misconduct, negatively portrayed Wirtz and his ownership tactics. During this time Weinberg sold his magazine without incident or interference from authorities.
Beginning in December 2000, Weinberg began selling his criticisms of Wirtz in *1034 book format, charging $13.00 per copy. For approximately two months, Weinberg sold the book on the public sidewalks outside the United Center undisturbed. But on the evening of February 14, 2001, Chicago police officers informed Weinberg that he must stop selling his book outside the United Center, explaining that he was in violation of the City’s peddling ordinance.
The section at issue, 4-244-147 of Chicago’s Municipal Code (the “peddling ordinance”), provides as follows:
No person shall peddle merchandise of any type on any portion of the public way within 1,000 feet of the United Center. A person holding a valid peddlers’ license may peddle merchandise while on private property within 1,000 feet of the United Center only from a cart, table or temporary stand on private property without obstructing the public way, and pursuant to prior written permission from the property owner to do so. The provisions of this section shall be in addition to any other limitation on or regulation of peddlers. Any person who violates any provision of this section shall be fined not less than $ 200.00 nor more than $500.00 for each offense, and each day such violation shall continue shall be deemed a separate offense.
In addition, as part of the City’s peddling ordinance, a separate provision, § 10-8-520, provides as follows:
No person, other than a licensed peddler, as by the provisions of Chapter 4-244 of this Code shall sell, offer or expose for sale, or solicit any person to purchase any article or service whatsoever, except newspapers, on any public way.
The Chicago City Council enacted the ordinance to alleviate traffic congestion and maintain pedestrian safety around the United Center. It also enacted similar restrictions around other large stadiums throughout Chicago.
Confronted with the threat of arrest, Weinberg ceased selling the book on the public sidewalks outside the United Center. Then Weinberg sought and obtained a temporary restraining order which permitted him to resume book sales outside the United Center and the parties agreed to have the case transferred to a magistrate judge. Both parties filed motions for summary judgment. The court denied Weinberg’s motion but granted summary judgment on all counts for the City, finding that the ordinance did not violate the First Amendment. Weinberg appealed, claiming the ordinance violates his free speech rights. He bases his First Amendment attack on the Chicago ordinance on a myriad of theories, contending the law does not apply to book sellers, is not a reasonable time, place, and manner restriction, is void for vagueness, and violates the doctrine of prior restraint. Each of these is addressed in turn.
ANALYSIS
The First Amendment provides that “Congress shall make no law ... abridging the freedom of speech, or of the press.” U.S. Const. Amend. I. The Supreme Court recognized in
Gitlow v. New York,
Mr. Weinberg wishes to sell his book
on
the public sidewalks surrounding the United Center. Public sidewalks come under the designation of a traditional public forum.
Frisby v. Schultz,
I. Interpreting § k-&hh-lWt
Weinberg first argues that the ordinance at issue is inapplicable to First Amendment activity such as selling a book. Inherent in this point of contention is Weinberg’s claim that printed material such as books cannot be included under the ordinance’s definition of “goods, wares [and] merchandise.” We will construe the municipality’s law under state law.
Brownsburg Area Patrons Affecting Change v. Baldwin,
In making this argument, Weinberg fails to grasp that the plain language of the ordinance unambiguously states “no person shall peddle merchandise of any type on any portion of the public way within 1,000 feet of the United Center.” Chicago Municipal Code § 4-244-147. 1 This language could not be more clear as to what is prohibited. While its constitutionality is another matter, it certainly covers appellant’s conduct. These words evidence a clear intent by the Chicago City Council to prohibit the sale of anything other than newspapers outside the United Center. A book, like a newspaper, comes under the designation of a “good.” 2 Merchandise is generally considered as any tangible item held out for sale. There is little doubt that the City intended to include books under the guise of “goods, wares [and] merchandise.” Weinberg asks this Court to depart from the ordinance and extend the newspaper exemption to cover books. Applying Illinois law, we cannot come to any conclusion other than that book selling is prohibited while news *1036 paper selling is not. Given these considerations, we reject Weinberg’s argument that the ordinance does not apply to someone selling a book.
Weinberg next claims that the ordinance’s exemption for newspaper sellers renders the law unconstitutional. He argues that the ordinance gives “special status” to newspapers over books. In effect, the ordinance singles out the sale of newspapers as being permitted while completely banning the sale of books. That the law exempts newspapers from restrictions but not books does not automatically mean the restriction is content-based.
Leathers v. Medlock,
In
Heffron v. International Soc’y for Krishna Consciousness, Inc.,
II. Time, Place, and Manner
Weinberg next contends, citing
Ward v. Rock Against Racism,
The City claims that the ordinance is a mere restriction on the place in which one can sell goods. The City, of course, has every right to maintain limitations on where and when such activities may occur. However, these limitations
*1037
must be able to coexist with the First Amendment. The restrictions must be justified without reference to the content of the regulated speech, narrowly tailored to serve a significant government interest, and leave open ample alternative channels for communication.
Clark v. Community for Creative Non-Violence,
The first determination of the time, place, and manner analysis is whether the law in question is content-neutral.
Ward,
Weinberg bases his contention that the ordinance is not content-neutral on the argument that the ordinance permits only “topical” speech while restricting all other types of speech. Weinberg points to the admission by the City that whether speech is considered “topical” is one of the criterion for determining whether something qualifies as a newspaper. Weinberg classifies his work as a “screed,” which is quite different from the speech typically associated with a newspaper. As a self-described screed, Career Misconduct documents evidence of Wirtz’s alleged actions and presents it in an in depth manner that is not compatible with a newspaper format. Weinberg concludes that because his speech does not fall under the auspice of “topical” speech its prohibition is a content-based restriction.
Weinberg’s argument on content neutrality fails for a number of reasons, the most notable of which is that the City did not adopt this regulation of speech “because of disagreement with the message it conveys.”
Ward,
In enacting this ordinance, the City proposed to limit congestion on the sidewalk.
See Potts v. City of Lafayette,
We now must consider whether the Chicago ordinance is narrowly tailored to achieve a significant governmental interest. There is no doubt the City has a legitimate interest in protecting its citizens and ensuring that its streets and sidewalks are safe for everyone.
International Soc’y for Krishna Consciousness, Inc. v. Lee,
Weinberg never explicitly questions the legitimacy of the state interest, likely because of the manifest weight of case law against him.
See, e.g., Madsen v. Women’s Health Center,
The City contends that because there is heavy traffic around the United Center, safety concerns justify the ordinance. On its face, this contention is hard to dispute. However, First Amendment rights demand more than mere facial assertions. It is true that the government may rely upon its own “real-world experience” in enacting regulations,
United States v. Kokinda,
Arguably, a government could cite safety concerns as its sole reason for banning all peddling on all sidewalks since a potential exists for crowding or congestion. The City presented testimony from police officers and security officials familiar with the United Center and its environs. These officials testified that the peddling of merchandise created congestion and that the enforcement of the ordinance essentially eliminated the traffic problems. This testimony conflicts with a videotape, shot at the request of the district court, of Weinberg selling his book outside the United Center. Both parties were present as the taping took place. The video shows no interference with any pedestrian traffic nor any congestion along the sidewalk. Moreover, the City fails to make a persuasive assessment of the tape or its worth. Despite this highly relevant and informative piece of evidence, the City wants to focus on the scant testimony of two arguably self-serving witnesses.
Watseka v. Illinois Public Action Council,
The City of Chicago has provided no objective evidence that traffic flow on the sidewalk or street is disrupted when Mr. Weinberg sells his book. The City offered no empirical studies, no police records, no reported injuries, nor evidence of any lawsuits filed. The City also fails to explain why there were no disturbances or problems when Weinberg was selling his book during the period prior to enforcement of the ordinance or after the lower court granted the temporary restraining order. Using a speech restrictive blanket with little or no factual justification flies in the face of preserving one of our most cherished rights. As Mr. Weinberg notes, the only evidence the City offered was based on speculation as to what might happen if booksellers could sell their books and the cumulative effect this might have on pedestrian traffic. This is problematic; “[w]e have never accepted mere conjecture as adequate to carry a First Amendment burden.”
Nixon v. Shrink Missouri Government PAC,
In addition to the problems noted above, the ordinance contains other inconsistencies. The peddling ordinance bans peddling, but leaves open activities such as leafleting, newspaper sales, street performances, and charitable solicitations. The City’s position is that these categories of First Amendment activity somehow do not interfere with traffic congestion and pedestrian safety but selling a book has the potential to create chaos. Weinberg argues that this haphazard approach of permitting other forms of speech cannot advance the City’s interest in maintaining traffic congestion. We agree. The recent Supreme Court decision,
Watchtower Bible & Tract Soc’y of N.Y., Inc. v. Village of Stratton,
*1040 We do not find that the City has no substantial interest in maintaining safety around the United Center. We do, however, find that the City has not appropriately demonstrated that Weinberg or any other peddler creates the problems the City asserts they cause.
Having found that the City has failed to show the ordinance advances a significant governmental interest, further discussion of whether the ordinance is a reasonable time, place, and manner restriction is not mandatory. However, we believe the City’s failure to meet the other elements of this test warrants our attention. Notwithstanding the City’s inability to show that Weinberg, or any peddler for that matter, posed a threat to the safety and free flow of traffic surrounding the United Center, the peddling ordinance is not narrowly tailored. A regulation is narrowly tailored if it “promotes a substantial government interest that would be achieved less effectively absent the regulation.”
Ward,
The lower court notes that the 1,000-foot ban encompasses a majority of the United Center’s parking lot. It then finds that a restriction of this magnitude is justified because the ordinance bans peddling “in the area with the heaviest concentration of pedestrians and automobiles.”
Weinberg v. City of Chicago,
It appears that the City takes what amounts to be an all-or-nothing approach with peddlers. It avoids finding any kind of middle ground, such as a ban of less distance, a ban on peddling on certain narrow walkways, or a ban on peddling on the sidewalks immediately surrounding the United Center. Restrictions such as these would be less encompassing and less intrusive on First Amendment rights. A 1,000-foot ban is too great of a restriction; it effectively eliminates any opportunity for Mr. Weinberg to sell his book to patrons of the United Center. Mr. Weinberg notes that a 1,000-foot restriction eliminates “any meaningful avenue of distribution” of goods because most parking lots at the United Center are within a 1,000-foot radius of the building. The City’s one-size-fits-all approach to restricting' peddling cannot be reconciled with our First Amendment rights.
Cox v. Louisiana,
Given these concerns, we conclude that the ordinance burdens substantially more speech than is necessary. Because the City bans peddling even in areas where congestion would not be a hazard, we cannot say the City applied a sufficiently narrow law necessary to promote its legitimate interest.
The last inquiry in determining whether the City’s ordinance is a reasonable time, place, and manner restriction is
*1041
whether the law leaves open ample alternative channels. An adequate alternative does not have to be the speaker’s first choice.
Heffron,
In applying this test, we also consider the alternative channels of communication themselves. The mere existence of an alternative method of communication cannot be the end of the analysis. We must also give adequate consideration to whether the alternatives are ample. Whether an alternative is ample should be considered from the speaker’s point of view. The City argues and the district court agreed that alternative channels of communication exist for Weinberg to disseminate his message.
Weinberg,
As the Supreme Court has stated, “[t]he First Amendment mandates that we presume that speakers, not the government, know best both what they want to say and how to say it.”
Riley v. National Fed’n of the Blind of N.C., Inc.,
In
Bay Area Peace Navy v. United States,
We recognize that “an adequate alternative does not have to be the speaker’s first or best choice, or one that provides the same audience or impact for the speech.” Gresham v. Peterson, 225 F.3d 899, 906 (7th Cir.2000). However, the City’s onerous and inconsistent approach to First Amendment activity coupled with the substantially detrimental effects on Mr. Weinberg’s free speech rights suggest to this Court that the ordinance does not provide ample alternatives.
The City does not support its bare assertion that a peddler within 1,000 feet of the United Center causes congestion problems. The ordinance is also not narrowly tailored and does not provide for ample alternatives. For these reasons, we find the peddling ordinance is not a reasonable time, place, and manner restriction.
III. Vagueness
Weinberg also claims that the peddling ordinance is unconstitutionally vague. He contends the ordinance is vague because it fails to define “newspaper.” According to Weinberg, this failure to offer a clear definition of the term “newspaper” vests city officials with excessive discretion as to what they consider protected speech.
A law which “vests virtually complete discretion in the hands of the police fails to provide the minimal guidelines required for due process.”
Gresham, 225
F.3d 899 at 907 (internal quotes omitted). A law must have a “reasonable degree of clarity” such that anyone of ordinary intelligence can grasp its import.
Roberts v. United States Jaycees,
Weinberg never advances the notion that
Career Misconduct
is something other than a book. It clearly is not a newspaper. The term “newspaper” is a common word which leaves little doubt as to what it encompasses. In terms of its format, a newspaper shares none of the attributes of a book. A book is bound together by a cover while a newspaper is
*1043
not. A newspaper is also generally published at regular intervals, larger in size, produced from inexpensive materials, and sold at a lower price. A legislature does not have to define every word in its legislation in order for it to satisfy a void for vagueness challenge.
Gardner v. Brown,
IV. Prior Restraint
Finally, Weinberg argues that the licensing procedures under the peddling ordinance give the City unfettered discretion in violation of the law of prior restraint. Before we can consider the substantive issue, we must first resolve the question of whether Weinberg has standing to challenge this provision of the law. The provisions of the ordinance relevant to the prior restraint challenge are as follows: Section 10-8-520 provides:
No person, other than a licensed peddler, as by the provisions of Chapter 4-244 of this Code shall sell, offer or expose for sale, or solicit any person to purchase any article or service whatsoever, except newspapers, - on any public way.
Section 4-244-040 provides:
Every individual who desires a license as a peddler shall make application therefor in conformity with the general requirements of this Code relating to application for licenses, and shall state the class of license sought. Such application shall also state in what commodity or article of merchandise such peddler desires or intends to deal.
Section 4-244-060 provides:
The annual fee for peddlers’ licenses shall be as set forth in Section 4^5-010.
The City contends that Weinberg has no standing to challenge the licensing scheme because he wishes to sell his book in an area where a license still would not permit him to sell his book. It argues that since the ordinance bans all peddling, without regard to licenses, Weinberg has suffered no injury because of the licensing requirement and that a decision invalidating this provision of the ordinance would not affect Weinberg. The City attempts to place hurdles in Weinberg’s path where none exist. A challenge of this nature does not involve the conventional standing requirements. “In the area of freedom of expression it is well established that one has standing to challenge a statute on the ground that it delegates overly broad licensing discretion to an administrative office, whether or not his conduct could be proscribed by a properly drawn statute, and whether or not he applied for a license.”
Lakewood v. Plain Dealer Publishing Co.,
Weinberg never made an attempt to apply for a permit. However, facial challenges are permitted where a licensing scheme vests discretion in the decision maker.
FW/PBS, Inc. v. City of Dallas,
In
Lakewood v. Plain Dealer Publishing Co.,
The district court correctly found the ordinance vests “unfettered discretion” in city officials to issue peddling licenses and that they are devoid of criteria to guide officials. One need only glance at the licensing requirement provision of the ordinance and realize that there is absolutely nothing to guide city officials in determining whether to grant a permit. The Supreme Court has noted that “a law subjecting the exercise of First Amendment freedoms to the prior restraint of a license, without narrow, objective, and definite standards to guide the licensing authority, is unconstitutional.”
Shuttlesworth v. Birmingham,
The noted absence of any criteria is in stark contrast to the ordinance we faced in
Graff v. City of Chicago,
Having determined the first element of the
Lakewood
test, we now must consider whether the ordinance has a “close enough nexus to expression or to conduct commonly associated with expression.”
Lakewood,
The licensing ordinance targets First Amendment activities. Selling a book that has the purpose of expressing a message is an activity which can be restricted through the licensing scheme. We cannot agree with the lower court’s summation that the licensing ordinance presents “too blunt a censorship instrument to warrant judicial intervention prior to an allegation of actual misuse.”
Weinberg,
Having determined that Weinberg may facially challenge Chicago’s licensing procedure, we turn now to the merits. A prior restraint exists when a law gives “public officials the power to deny use of a forum in advance of actual expression.”
Southeastern Promotions, Ltd. v. Conrad,
*1046
The City can deny a person’s right to sell merchandise by denying a license to peddle, therefore, the licensing scheme is a prior restraint on expression.
See Ward,
CONCLUSION
For the reasons discussed above we find the Chicago peddling ordinance unconstitutional because it is not a valid time, place, and manner restriction and because the licensing procedure violates the law of prior restraint. We reverse the decision of the district court and remand for the entry of an order not inconsistent with this opinion.
REVERSED AND REMANDED.
Notes
. Its newspaper exemption is equally clear and unambiguous: "No person ... shall sell, offer or expose for sale, or solicit any person to purchase any article or service whatsoever, except newspapers, on any public way.” Chicago Municipal Code § 10-8-520.
. A good is defined as "portable personal property.” The American Heritage Dictionary 567 (2nd ed.1991).
. The City adds additional alternatives in its brief, which include breaking up the book by chapter and selling it in newspaper fashion or handing his book out at no cost. The City relies upon
Friends of the Vietnam Veterans Memorial v. Kennedy,
. For example, the City suggests that Weinberg could distribute fliers advertising the sale of his book and include locations outside the 1000-foot radius of the United Center where the book may be purchased.
