Manhattan Industries, Inc. v. TullyManhattan Industries, Inc. v. Tully
— Proceeding pursuant to CPLR article 78 (transferred to this court by order of the Supreme Court at Special Term, entered in Albany County) to review a determination of the State Tax Commission sustaining a partial denial of claims for refunds of sales and use taxes. Petitioner, a manufacturer of shirts, hired Triton Advertising, Inc. (Triton) to perform advertising services during the years" 1972 through 1974. In producing newspaper or magazine advertisements, Triton would first prepare a rough sketch called a “dummy” for petitioner’s review. Upon petitioner’s approval of the dummy, Triton would arrange for models and have photographs taken which would be pasted onto a board called a “mechanical”. The mechanical would then be used to produce the ads which were then distributed. In order to make television commercials, a Triton writer would compose the advertisement in comic strip form on a “storyboard”. After approval of the storyboard by petitioner, Triton would hire the support staff for the production of a master film. The actual filming of the commercial and the editing of the film took place both in and out of New York State. The master film was used to make duplicate copies for distribution and then stored at laboratories until disposed