Interstate 90 runs through the Town of Campbell, Wisconsin. The speed limit on I-90 in the Town is 65 miles per hour. Two streets and one pedestrian overpass cross the highway within the Town. A traffic survey in 2008 found that between 23,000 and 29,000 trucks and cars pass through the Town on 1-90 every day.
Gregory Luce and Nicholas Newman, two members of the local Tea Party, decided that the pedestrian overpass would be a good place to draw attention to their views. The group’s placement of banners bearing messages such as “HONK TO IMPEACH OBAMA” led the Town’s legislature to enact an ordinance forbidding all signs, flags, and banners (other than traffic-control information) on any of the three overpasses, or within 100 feet of the end of these structures. The ordinance is content-neutral;
When the Town’s police force began to hand out citations and escort demonstrators off the pedestrian overpass, they responded by making video recordings and posting them on a website. Kelemen did not take kindly to these videos, especially because one of them showed people being removed for unfurling a large American flag. Viewers started complaining that the police were mistreating the Tea Party. Kelemen then decided to act as a vigilante—as he said in discovery, “It’s just like, you know, you want to mess with us ... we’ll mess with you.” Kelemen decided to “mess with” Luce by posting his name and email address on websites catering to gay men and consumers of pornography. That caused embarrassment to Luce and led to unwanted email and other attention. Kelemen also posted comments on the local newspaper’s website accusing Luce of failing to pay his property taxes and other debts and asserting that his car was about to be repossessed. Kelemen tried to hide his role—he signed the comments “Bill O’Reilly”—but his identity eventually came out, and Luce sued on a constitutional theory (that Kelemen was penalizing both the Tea Party’s speech on the bridge and its videos), plus state tort law.
Kelemen disgraced himself. When what he had done became known, he resigned as police chief. He was prosecuted for violating Wis. Stat. § 947.0125(2)(e) (unlawful use of a computerized communication system), pleaded no contest, and received a diversionary disposition. The district court held, however, that Kelemen had not violated Luce’s rights under the First Amendment, and it relinquished supplemental jurisdiction over the state-law claims.
The court concluded that Kelemen was not engaged in state action when “messing with” Luce and that the First Amendment therefore did not apply (for it deals only with governmental conduct). Acting as a vigilante is not part of a police officer’s job. Kelemen did some of the dirty work while on duty and used an office computer for some posts. But he did not use official information or privileged access to information. All of the facts he gathered and disclosed about Luce, such as his physical and email addresses, were available to the general public. Anyone else could have done exactly what Kelemen did. And that’s why the district judge thought that he was acting in a private capacity, off on a lark and a frolic as some cases say, rather than as a police officer. The judge held that remedies under state law are the right response to Kelemen’s misconduct.
A public employee’s acts occur under color of state law when they relate to official duties. See, e.g., Gibson v. Chicago,
Kelemen’s behavior bears on this federal suit, however, by undermining his credibility. Much of the information presented to the Town’s legislature, and to the district court, about the reason for the ordinance’s enactment came from Kele-men. He told the legislature, and the judge, that the Tea Party’s banners caused drivers to pull off the road to take photographs, produced complaints from drivers about slow and snarled traffic, and so on. Given Kelemen’s misconduct, it is not possible (when acting on a motion for summary judgment) to accept his statements as truthful, even though there was no directly opposing evidence.
This gives plaintiffs an opening. They recognize that Campbell’s ordinance is similar to one that was enacted by the City of Madison, Wisconsin, and sustained against constitutional challenge in Ovadal v. Madison,
Plaintiffs offered some evidence of their own, in the form of a report from traffic engineer Paul Dorothy. He reached two principal conclusions: first, that 23,000 cars a day is light traffic, compared with the highway’s design limit; second, that the presentation of signs and banners on overpasses is unlikely to cause “long traffic back-ups”, contrary to Kelemen’s submission. (Kelemen subjectively rated Campbell’s portion of 1-90 as unusually hazardous; Dorothy’s report shows that this assertion lacks empirical support.) For its part, the Town offered some evidence independent of Kelemen’s observation. Officer Casper testified that he observed a car that had pulled off the road to take pictures of signs on the overpass. The record contains a photograph of one car pulled over, with occupants taking pictures. The Town did not conduct a formal safety evaluation, however.
The paucity of evidence from anyone other than Kelemen leads us to ask whether record evidence supporting time, place, and manner restrictions is always essential. Plaintiffs say yes, relying on decisions such as McCullen v. Coakley, — U.S. -,
After Reed v. Gilbert a powerful reason is needed whenever a law classifies by speech’s content. See also, e.g., Norton v. Springfield,
Consider, for example, a limit on loud' speech or music. The Supreme Court dealt with such limits in Kovacs v. Cooper,
Metromedia, Inc. v. San Diego,
The cases we have been discussing do not excuse the absence of a good reason for regulating; every time, place, and manner regulation requires that. So if a law were to forbid the use of a megaphone
A regulation of the sort the Town has adopted rests on. a belief that overhead signs and banners will cause at least some drivers to slow down in order to read what the banners say, and perhaps to react to them (say, by blowing the car’s horn in response to “HONK TO IMPEACH OBAMA”). Stopping to take a picture is just an extreme version of slowing down. Reading an overhead banner requires some of each driver’s attention, and diverting attention—whether to banners or to cell phones and texting—increases the risk of accidents. This effect is well established for cell phones and texting and is the basis for legislation by many jurisdictions, uncontested in court as far as we are aware, though talking and texting are speech.
It does not take a double-blind empirical study, or a linear regression analysis, to know that the presence of overhead signs and banners is bound to cause some drivers to slow down in order to read the sign before passing it. When one car slows suddenly, another may hit it unless the drivers of the following ears are alert—and, alas, not all drivers are alert all the time.
Advertising signs well off a freeway don’t have the same effect. But novel signs directly overhead will affect some drivers who do not slow for billboards or hotel logos. And one common finding of empirical research is that when cars travel at different speeds—as when some slow down and others don’t—the risk of accidents rises. A report issued by the Federal Highway Administration summarized this way: “There is evidence that crash risk is lowest near the average speed of traffic and increases for vehicles traveling much faster or slower than average.... When the consequences of crashes are taken into account, the risk of being involved in an injury crash is lowest for vehicles that travel near the median speed[.]” Synthesis of Safety Research Related to Speed and Speed Management (July 1998), available at https://www.fhwa.dot.gov/publications/ research/safety/98154/speed.cfm. The report cites many sources for this conclusion. Plaintiffs’ expert did not consider this source of risk; Dorothy’s report principally addresses the likelihood that signs will lead to traffic jams. But collisions, not traffic jams, are the principal risk when cars move at different speeds.
The assessment in the agency’s report has been subject to criticism, but it also has been supported by new data. Compare Kara M. Kockleman & Jianming Ma, Freeway Speeds and Speed Variations Preceding Crashes, Within and Across Lanes, 46 J. Transportation Research Forum 43 (Spring 2007) (not finding evidence that speed variations increase crashes), with Mohammed Quddus, Exploring the Relationship between Average Speed, Speed Variation, and Accident Rates Using Spatial Statistical Models and GIS, 5 J. Transportation Safety & Security 27 (2013) (finding such evidence). We do not try to resolve this controversy. It is enough to say that a state or local legislature that attempts to reduce the incidence of sudden braking on a superhighway cannot be thought to be acting irrationally or trying to suppress speech for no good reason.
This is enough to support the district court’s rejection of plaintiffs’ challenge to the no-signs-on-overpasses rule. But it does not speak to the 100-foot addition,
The ordinance forbids a small “For Sale” sign on the front lawn of any house near the ends of the overpasses. (The parties tell us. that two homes are within the 100-foot limits.) It bans every political sign on a home’s lawn, every balloon emblazoned “Happy Birthday” for a party in the back yard, every “Merry Christmas” banner draped over the front door in December, and every “Open” sign in the door of any shop near an overpass. These prohibitions apply whether or not the sign is large enough to attract drivers’ attention.
Time, place, and manner restrictions must serve a “significant governmental interest” and be no more extensive than necessary. See, e.g., Community for Creative Non-Violence,
The judgment of the district court is affirmed, except to the extent that it rejects plaintiffs’ challenge to the 100-foot buffer zone. With respect to that issue the judgment is vacated, and the case is remanded for further proceedings.
