GOODE, J.

Appeal from an order sustaining a motion for new trial. The petition is in three counts, of which the first asked judgment for five hundred dollars as the price of fifty shares of the par value of ten dollars each, of the capital stock of the Louisiana Purchase Exposition Company, alleged to have been subscribed by defendant, the second for two thousand dollars as the purchase price of two hundred shares, and the third was a variation of the second count and declared on the same subject-matter. The action on the last count was dismissed at the trial and nothing need be said about it. The main defense was defendant did not subscribe for stock, and in an answer under oath, he denied he signed either of the alleged contracts of subscription. Strong evidence was introduced that he did subscribe, and indeed we are asked to say the evidence was conclusive upon this issue and hence the supposed error for which the court granted the new trial was, in any event, harmless. Although defendant did not go on the witness stand to testify regarding his alleged subscription, the entire evidence bearing on the issue required a finding by the jury; that is to say, was of such a character the jury might have drawn an in*597ference defendant did not subscribe for the two hundred shares, the price of which was sued for in the second count. And it should be stated just here, the order for new trial went only to that count, and the verdict on the first count was retained. Letters signed by defendant were put in evidence, conducing to show, in some interpretations of their contents, defendant subscribed; but conducing likewise to prove the contrary. Otherwise stated, the contents of the letters are ambiguous and would support opposite inferences. In one of the letters defendant mentioned a conversation he had had with the president of the Louisiana Purchase Exposition wherein said official asked defendant if he wished to subscribe for stock, and defendant answered he did not; whereupon the president of the Exposition Company said he had thought defendant did not wish to subscribe. Another letter addressed to the president alluded to the same conversation and purported to quote the words of it. That letter denied the alleged subscription. Defendant wrote that no one had asked him to sign any blanks (i. e.} blanks for subscription for stock) and he did not sign any and had heard nothing about the matter until the fair was over; saying further “you (meaning the president of the exposition) certainly remember the understanding and the final talk we had in regard to this matter in the door of your commission house; it is plain as broad daylight to me.” The evidence shows the signature of defendant relied on as a subscription for the stock mentioned in the first count of the petition, was at the foot of a subscription paper; that the signature of defendant relied on as a subscription for the stock mentioned in the second count was appended to a letter dated April 24, 1899, and was appended thereto by a man named Crooks as agent or secretary of defendant. In this letter defendant appeared to say he would take two thousand dollars worth more of shares and asked for blanks. It was admitted at the trial defendant’s signature to the subscription paper was genuine, but the like *598admission was not made as regards Ms signature to the letter wherein defendant appeared to say he would take two thousand dollars worth more of shares. Testimony was introduced to prove the scope of the agency of Crooks or his authority to act for defendant in the matter. Our conclusion is, as said, it was for the jury to determine whether or not defendant subscribed for the stock referred to in the second count. During the trial plaintiff offered and the court received in evidence against an objection to its competency, an article published May 5,1899, in the Calumet Banner, a newspaper issued at Clarksville, Missouri. This article said defendant’s “subscription of twenty-five hundred dollars to the World’s Fair enterprise, is probably the largest individual subscription outside the city of St. Louis;” and then proceeded to quote a letter written by defendant to the paper about the fair. The letter said nothing about his subscription but eulogized the enterprise and predicted it would be a great success and the shares would pay a large premium; probably not less than five hundred per cent. The letter mentioned other World’s Fairs or expositions and the success which had attended them, and then stated, in a boastful strain, matters relating to defendant’s business as an importer of mules and jacks. After quoting that letter, the article quoted from the St. Louis Republic a letter written by the president of the Exposition Company to defendant. The original' of this letter was put in evidence, but the original of the letter written by defendant to the newspaper was not put in evidence. After verdict the motion for new trial was sustained as to the second count for “errors in admitting incompetent evidence over the objection of the other side, to-wit, the publication appearing in the newspaper, the Calumet Banner, offered and read in evidence by the plaintiff in the case, over the objection of the defendant, that that portion which purported to be a copy of, or based upon a communication from the defendant in the case was not the original evidence and *599was not the best evidence, and the absence of the original was not sufficiently accounted for to authorize the introduction of secondary evidence over the objection of the other side.” Several reasons are assigned by plaintiff why the reason given by the court in his order for new trial did not constitute sufficient cause for the order. In the first place it is said the newspaper article was competent evidence because it tended to prove defendant had ratified the subscription for twenty-five hundred dollars worth of stock, if he did not make it in the first place, and tended further to prove he had made it. This argument proceeds on the theory that as defendant read the article in the \Banner which said he subscribed for twenty-five hundred dollars worth of stock and did not deny or repudiate the statement, the article was relevant evidence to prove he had subscribed for stock or had assented to a subscription in his name, to the amount mentioned. We reject this contention and hold the article was incompetent. It was not competent unless the Exposition Company could have made out a case against defendant for the price of the stock merely because he did not repudiate a newspaper article which said he had subscribed. A contract of subscription between the Exposition Company and defendant would have to be established to lay him liable; and certainly the Exposition Company could claim no such contract from the bare fact that a newspaper had so stated and defendant had not denied the statement. The cases cited on this point by plaintiff are not at all apposite and relate to the failure of defendants who were sued on obligations, to deny they had authorized a certain act which would lay them liable when the act was charged to be theirs by the persons seeking to hold them liable; that is to say, defendants were sued as having authorized some act, either in person or by ágent, and the method of proving the act had been authorized was to show the defendants had been notified of it by the parties dealt with who had relied on it as authorized, *600and the defendants had remained silent after receiving the notice. [Peck v. Ritchey, 66 Mo. 115; St. L. Gunning Adv. Co. v. Wanamaker, 115 Mo. App. 280, 90 S. W. 737; Publishing Co. v. Warehouse Co., 123 Mo. Ápp. 13, 99 S. W. 765.] It is manifest those cases lend no support to the proposition that a man will become liable ag a subscriber for corporate stock if some newspaper represents he had subscribed and he does not come forward in denial of the statement.

It is further said the court held the newspaper publication had been admitted improperly simply because it repeated a letter written by defendant to the newspaper, whereas the letter itself should have been introduced, or a basis laid for secondary evidence of the contents by proving the original was lost. The court spoke of the publication as being incompetent on that ground, but held tlie whole article incompetent. Moreover, it is apparent that not only the part which recited the letter, but the part which said defendant had subscribed for twenty-five hundred dollars worth of stock, was incompetent, and should have been excluded as hearsay.

The last proposition is that, if competent, the publication was harmless in view of the strong evidence tending to prove defendant had subscribed. The newspaper article was prejudicial in tendency and apt to tell with the jury against defendant. If it conclusively appeared from other evidence the defense was not well taken, we would say a new trial ought not to have been granted because of the admission of the article; but, as said supra, although the evidence was cogent against defendant, we do not deem it conclusive, and think its force was augmented by the admission of an item of incompetent evidence.

The order for new trial will be sustained and the cause remanded.

Nortoni, J., concurs; Reynolds, P. J not sitting.