John Lippitt originally sued a number of brokerage firms in state court, praying for
I. BACKGROUND
A. Lippitt’s Complaint
Lippitt has nominated himself as a private attorney general to bring an action on behalf of the general public to challenge the marketing by national brokerage firms (“Defendants”)
In their removal papers, Defendants argued that Lippitt’s UCL claim sought to implement and enforce rules and regulations promulgated by the New York Stock Exchange (N.Y.SE) pursuant to the self-regulatory directive of the Exchange Act. Because Lippitt had no private right of action in federal court for the violation of an NYSE rule or regulation, see infra, removal of his complaint to federal court, if not remanded to state court, would result in a quick dismissal of the action as soon as requested by the Defendants.
The unchallenged removal of an arguably viable state law action from a court where some form of recovery is theoretically available, to a federal district court where a private remedy is categorically impossible results in the case being dismissed. This state of affairs exists because the Securities Exchange Act, which regulates the securities industry, expressly denies a remedy in an action brought by a private class representative to enforce NYSE rules, the judicial supervision of which resides exclusively in federal agencies and courts. Because the laws of California do provide remedies for the kind of fraud and mendacity alleged by Lippitt’s complaint, he contends that the district court has denied him his day in court.
Within the same legislative scheme Congress enacted two subsections which, if read literally, create tension between each other. Section 27 of the Act, now codified at 15 U.S.C. § 78aa, provides in relevant part:
The district courts of the United States ... shall have exclusive jurisdiction of violations of this chapter or the rules and regulations thereunder, and of all suits in equity and actions at law brought to enforce any liability or duty created by this chapter or the rules and regulatiоns thereunder.2
[T]he rights and remedies provided by this chapter shall be in addition to any and all other rights and remedies that may exist at law or in equity ... Except as otherwise specifically provided in this chapter, nothing in this chapter shall affect the jurisdiction of the securities commission (or any agency or officer performing like functions) of any State over any security or any person insofar as it does not conflict with the provisions of this chapter or the rules and regulations thereunder....
On its face, § 28 preserves both common law and statutory authority over securities matters and thus reflects Congressional recognition of state competence in the securities field. See Murphy v. Gallagher,
As both parties correctly recognize, the Exchange Act does not completely preempt or occupy the field of securities regulation. See id. at 383,
Both parties agree that the Exchange Act saves existing state laws that provide private remedies to enforce a state’s own laws to protect its citizens from conduct that is actionable under state law. Both parties also agree that federal courts have exclusive jurisdiction to enforce the rules authorized by federal law. Disagreement arises from the jurisdictional effect of commencing an aсtion in state court to enforce state law. Here, the complaint alleges in a string of wholly needless epithets, state-proscribed misconduct. The alleged misconduct overlaps with conduct that is likewise proscribed by NYSE rules, the enforcement of which is exclusively delegated to the NYSE and the SEC. Enforcement is the key word here. Lippitt seeks only to enforce state law. He seeks no enforcement of any NYSE rule or regulation.
While Lippitt contends that his complaint does not assert any rights under NYSE rules or regulations, and that he is not seeking to enforce those rules, his complaint unnecessarily describes the alleged conduct of the defendants in terms that track almost verbatim the misdeeds proscribed by NYSE rulеs. This, of course, prompted the defendants to “federalize” the case by removal.
B. Self-Regulation By the NYSE Under the 1934 Exchange Act
The Exchange Act establishes a broad regulatory regime over issuers, markets, and market profеssionals. Congress intended the Act to deter fraud and manipulative practices in the securities markets, and thus established full disclosure requirements for information material to investment decisions and administrative avenues for compensating defrauded investors.
While the Act provides for direct market oversight by the Securities Exchange Commission, the day-to-day trading activities of market professionals, like Defendants, are overseen by “self-regulatory organizations” such as the New York Stock Exchange (NYSE)
As an association of securities dealers, the NYSE has the authority to allow its members to effectuate transаctions on its trading floor and the duty to promulgate and enforce rules governing the conduct of its members. See 15 U.S.C. §§ 78b, 78s(g); see also Silver v. New York Stock Exchange,
C. Callable CDs and NYSE Oversight
After numerous customer complaints, the NYSE initiated disciplinary proceedings in October 2000 against one member firm, Edward D. Jones & Co., L.P., (“Jones & Co.”) for its failure to supervise and control adequately the sale of callable
Introduced to the marketplace in late 1994, callable CDs resemble traditional CDs in that both are issued and insured by banks, pay interest at a specified rate in regular intervals, and have maturity dates after which the issuing bank returns the full principal to the investor. However, callable CDs differ from their traditional counterparts in that they offer investors a higher rate of return, have much longer maturity periods (up to 15 years), and contain a callable component that allows issuing banks to redeem them from the investor after a specified period (typically 12, 18, or 24 months). Furthermore, investors may sell their callable CDs in a secondary market before maturity without incurring a penalty but will receive only the prevailing market price, rather than the full face amount of the CD.
Generally, banks will exercise their option to redeem a callable CD when interest rates fall below the specified fixed rate and will allow the CD to mature when interest rates rise above that rate. Accordingly, callable CDs may not suitable for elderly investors looking for stable, fixed income instruments with short maturity periods.
The NYSE disciplinary board found that elderly investors were the primary victims of the misleading and deceptive practices used by the sales representatives at Jones & Co. The board found that representatives lied about the lengthy maturity periods and convinced customers that the investor, instead of the issuing bank, had the option of redeeming the callable CD. See supra. Because these deceptive and misleading practices violated several Exchange Rules, the NYSE issued a $200,000 fine against Jones & Co. and established a detailed set of disclosure and review requirements with which the firm would have to comply for the next five years to continue selling callable CDs.
Several months after the disciplinary decision against Jones & Co., the NYSE issued an Information Memorandum that essentially echoed its precautions about misleading investors in the sale of callable CDs.
II. ANALYSIS
A. Well-Pleaded Complaint Rule
When reviewing a district court’s denial of a motion to remand, “[w]e begin our analysis with a fundamental tenet of federal jurisdiction — the ‘well-pleaded complaint’ rule.” Sullivan v. First Affiliated Securities, Inc.,
Whether a case is one arising under the Constitution or a law or treaty of the United States ... must be determined from what necessarily appears in the plaintiffs statement of his own claim in the bill or declaration, unaided by anything alleged in anticipation of avoidance of defenses which it is thought the defendant might interpose.
Taylor v. Anderson,
Hence, our first task is to determine whether the face of Lippitt’s complaint contains any allegations that would render his cause of action one that ‘arises’ under federal law. See Sparta Surgical Corp. v. National Assoc. of Securities Dealers,
Lippitt contends that his complaint has been misinterpreted by Defendants and by the district court. In particular, Defendants have asserted that the complaint seeks “an outright ban on the sale of instruments known to the brokerage industry as callable certificates of deposits.” Answering Brief at 2. The district court appears to have read the complaint that way as well, and that understanding was emphasized in its order denying Lippitt’s motion for remand (see pages 10-11 of that order). Lippitt argues that his complaint does not seek any such broad ban. Rather, he says, the complaint deals with the way the instruments in question are marketed. What the complaint seeks, according to Lippitt, is not a ban on the instrument itself or on sale of that kind of instrument, but rather “a ban on false advertising,” including “Defendants’ use of the monikers ‘callable certificate of deposit’ and ‘callable CD.’” Reply Brief, at 3. While the complaint is the exact opposite of a model of clarity, it can be read in the way Lippitt asserts. Because Lippitt has disclaimed a broader reach, we need not consider whether a state court action that seeks to ban the sale оf a given investment instrument altogether would necessarily be subject to federal jurisdiction.
Defendants point out that ¶ 17 of the complaint needlessly quotes in substantial part a statement published in the Wall Street Journal by former SEC Chairman Arthur Levitt condemning several brokerage firms for selling callable CDs to elderly people and calling such conduct “out- and-out misleading,” “wrong,” and “immoral.” Likewise ¶¶ 18, 19, and 20 describe the disciplinary procedures and the resulting sanctions conducted by the NYSE against Jones & Co. and quote entire passages from the disciplinary decision. The complaint uses these passages as “an example of the deceptive practices utilized by defendants in the marketing of callable CDs” and that “defendants in this case engaged in deceptive practices similar or identical to those employed by [Jones & Co.].”
While this kind of garrulity in pleading is flagrantly inconsistent with Rule 8, and may shock environmentalists keen on saving trees, it does not of itself, turn a state law case into a federal case. It is a “long-settled understanding that the mere presence of a federal issue in a state cause of action does not automatically confer federal-question jurisdiction,” Merrell Dow Pharmaceuticals, Inc. v. Thompson,
B. Artful Pleading Doctrine
Although the face of Lippitt’s complaint does not present a claim arising under federal law to warrant subject matter jurisdiction, our inquiry does not end there. “The artful pleading doctrine is a corollary to the well-pleaded complaint rule, and providеs that ‘[although the plaintiff is master of his own pleadings, he may not avoid federal jurisdiction by omitting from the complaint allegations of federal law that are essential to the establishment of his claim.’ ” Hansen v. Blue Cross of California,
Under the artful pleading doctrine, “a plaintiff may not defeat removal by omitting to plead necessary federal questions in a complaint.” Franchise Tax Board,
Courts should “invoke the doctrine ‘only in limited circumstances as it raises difficult issues of state and federal relationships and often yields unsatisfactory results.’ ” Sullivan,
Mindful that the district court was treading in a doctrinal minefield, we turn to the same question: whether Lippitt has artfully phrased a federal claim by dressing it in state law attire. Since its first articulation in Shelly Oil Co. v. Phillips Petroleum Co.,
1. Complete Preemption
In a recent case against a national bank by plaintiffs attempting to plead only state law causes of action for usury, the Supreme Court clarified when removal was proper under the complete preemption doctrine:
In the two categories of cases where this Court has found complete preemption— certain causes of action under LMRA and ERISA — the federal statutes at issue providеd the exclusive cause of action for the claim asserted and also set forth procedures and remedies governing that cause of action.
Beneficial Nat. Bank v. Anderson, — U.S.-,-,
We conclude that the Exchange Act does not create exclusive jurisdiction for any and all actions that happen to target false advertising and deceptive sales practices in the sale of callable CDs. To be sure, if Lippitt were asserting a violation of an SRO rule, then, as the parties both agree, this would be a matter of exclusive federal jurisdiction, and therefore removal would be proper. Id.; see also 15 U.S.C. § 78aa (exclusive jurisdiction, under Section 27 of the Exchange Act, is for actions “brought to enforce any liability or duty created by this chapter or the rules and regulations thereunder”) (emphasis added). But because Lippitt challenges conduct solely under state law — irrespective of whether it is legal under SRO rules — his claims do not fit under Section 27. In contrast to Beneficial, where there was “no such thing as a state-law сlaim of usury against a national bank,” id. at 2064, here, we cannot say that there is “no such thing” as a state-law claim of false advertising against securities firms. Nothing in the Exchange Act stands for such a sweeping proposition.
2. Substantial Federal Question Cases
In addition to state law claims subject to complete federal preemption, the artful pleading doctrine allows federal courts to retain jurisdiction over state law claims that implicate a substantial federal question. A state law claim falls within this second category when: (1) “a substantial, disputed question of federal law is a necessary element of ... the well-pleaded state claim,” Rains,
Federal law is not a necessary element of Lippitt’s UCL claim. To bring a UCL claim, a plaintiff must show either an (1) “unlawful, unfair, or fraudulent business act or practice,” or (2) “unfair, deceptive, untrue or misleading advertising.” Cal. Bus. & Prof.Code § 17200. “Because ... section 17200 is written in the disjunctive, it establishes three varieties of unfair competition-acts or practices which are unlawful, or unfair, or fraudulent.” Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Company,
While we express no opinion on whether Lippitt has made sufficiently detailed allegations of deception and fraud to survive in state court a demurrer or motion on the pleadings, his allegations are sufficient (for the limited purposes of this appeal) to sustain the elements of his § 17200 claim without resort to federal law. See Rains,
Lippitt here makеs no effort to enforce either a provision of the Act or a rule/regulation promulgated by the NYSE. Rather, he seeks to use a state statute, namely California’s Unfair Competition Law, as a vehicle to hold Defendants hable for misleading and deceptive practices associated with the sale and marketing of callable CDs. Whether he can prove the allegations of the complaint that the term “callable CD” is a “misleading moniker” is not before us. If the plaintiff can stay in state court, and if he can prove the allegations of fraud and “inherently misleading” conduct, there will be time enough for some other court to consider whether the defendants have a defense on the merits.
We recоgnize that at certain points, the complaint reads somewhat like an attack on the fiscal soundness of callable CDs. For instance, the complaint refers to them as “no-win propositions” and “grossly disadvantageous and unsuitable investments” that impose “loss[es] far greater than any penalty ever assessed upon early withdrawal of a traditional CD.” As discussed above, though, we read the complaint not to challenge the NYSE’s decision to allow brokerage firms to sell callable CDs, nor to rest upon the violation of any federal securities law or exchange rule or regulation. We cannot allow Defendants’ attempt to expand the scope of § 27 in a manner that vitiates state law remedies expressly preserved by § 28. That the specific goal of protecting California cus
In ARCO, the plaintiff brought a public access claim in state court requesting information about a Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA) controlled environmental site. Even though the plaintiffs suit arose under a state public access statute, the defendant removed, contending that the district court had “exclusive original jurisdiction over all controversies arising under [CERCLA].” Id. at 1115. We disagreed, holding that because plaintiffs suit did not challenge a statutory cleanup requirement or environmental standard, it did not amount to a controversy arising under CERCLA. Id. at 1116. Similarly, even though Lippitt’s complaint implicates a federally regulated security, it does not directly challenge a right or liability under the Exchange Act — it merely challenges Defendants’ purportedly deceptive sales tactics under California state law. See Sparta,
Even if federal law does not completely preempt Lippitt’s UCL claim and the claim falls outside the reach of § 27, federal subject matter jurisdiction may still exist if the claim is an “inherently federal claim” articulated in state-law terms, Brennan,
The controversy underlying the dispute in Sparta arose after the NASD temporarily suspended trading of the plaintiffs stock, without explanation, during its secondary public offering.
The plaintiff in D’Alessio made a similar mistake. In that case, plaintiff D’Alessio sued the NYSE in state court after the SEC dropped its criminal indictment against him for purportedly engaging in illegal trading schemes on the market floor.
The court of appeals framed the issue as “whether the instant action implicate[d] a federal interest sufficient to sustain removal of the action to federal court ...” Id. at 98. A sufficient federal interest existed in D’Alessio’s case because the “gravamen” of his claims required a finding that the NYSE violated the federal securities laws by “fail[ing] to perform its statutory duty, created under federal law, to enforce its members’ compliance with those laws.” Id. at 101 (emphasis in original). Because a determination about “the propriety of the NYSE’s actions, as prescribed under federal law, [was] at the heart of D’Alessio’s allegations,” the case properly belonged in federal court. Id. at 103.
Unlike the situations in Sparta or D’Al-essio, a state court need not inquire into NYSE regulations, or even refer to federal law, in the сase before us. Whether the Defendants’ sales and marketing practices associated with callable CDs violate federal law is not material to Lippitt’s UCL claim — the viability of the claim arises from a specific state statute. It in no manner arises from any NYSE regulation. Furthermore, Lippitt’s claim does not amount to a challenge of the NYSE’s decision to allow the sale of callable CDs, nor does it suggest that such an allowance goes beyond the scope of its regulatory powers as delegated by the Exchange Act. See Brennan,
Furthermore, Lippitt’s right to relief does not depend on the resolution of a substantial, disputed federal question. Courts have fashioned a number of proxies to determine whether a state claim depends on the resolution of a federal question to such an extent as to trigger subject mattеr jurisdiction. Is the federal question “basic” and “necessary” as opposed to “collateral” and “merely possible”? Gully v. First National Bank,
Lippitt’s UCL claim is a standard consumer protection claim that challenges the
C. No Private Right of Action Under Federal Law
We note Lippitt’s final argument that the absence of a private right of action in federal court for the violation of an NYSE rule or regulation compels remand of his case back to state court. See In re Veri-Fone Securities Litigation,
III. CONCLUSION
For the foregoing reasons, the district court erred in denying Lippitt’s motion to remand. During oral argument, Lippitt’s counsel stated that his client would not amend the complaint to add a federal claim upon remand of the action to state court. We remand in reliance that Lippitt will adhere to this promise, as well as to the characterization of the complaint which he offered to us, since judicial estoppel “bars a party from taking inconsistent positions in the same litigation.” United States v. Baird-Neece Packing Corp.,
The district court’s order is REVERSED, with instructions to remand the removed action to state court.
Notes
. By "Defendants,” we refer to: RJ. Financial Services, Inc., First Union Securities, Inc., Morgan Stanlеy Dean Witter & Co., Sa-lomon Smith Barney Inc., A.G. Edwards & Sons, Inc., Edward D. Jones & Co., LP, Provi-dian Financial Corp., Prudential Securities, Inc., E*Trade Group Inc., and U.S. Bancorp Piper Jaffray, Inc. Although named in Lip-pitt’s complaint, Providian Financial Corp. is not a brokerage firm and therefore is not subject to the rules promulgated by the New York Stock Exchange. Nevertheless, it consented to Defendants’ removal of the case to federal district court.
. Of the six federal securities acts, the 1934 Exchange Act is the only one that provides for exclusive federal jurisdiction over private civil
. "The term 'exchange' means any organization, association, or group of persons, whether incorporated or unincorporated, which constitutes, maintains, or provides a market place or facilities for bringing together purchasers and sellers of securities or for otherwise performing with respect to securities the functions commonly performed by a stock exchange as that term is generally understood, and includes the market place and the market facilities maintаined by such exchange.” 15 U.S.C. § 78c(a)(l).
. Jones & Co. is not the only broker that an SRO has disciplined for roguish practices associated with the sale of callable CDs. For instance, individual brokers in Ohio, Massachusetts, and Pennsylvania were recently disciplined by the NASD for misleading their customers about the maturity periods of callable CDs, the call feature, and their ability to resell in a secondary market. See National Association of Securities Dealers, Inc. Disciplinary Actions,
. A third category of cases involves a defense of federal preclusion or federal res judicata. See Sullivan,
. Some courts have recognized that there is little legislative history to explain the purpose of Section 27’s grant of exclusive federal jurisdiction. See, e.g., Calvert Fire Ins. Co. v. American Mutual Reinsurance Co.,
. Defendants contend that this Court has affirmed the district court’s reasoning in Myers v. Merrill Lynch & Co.,
