Lenora JOHNSON, Plaintiff-Appellant, v. REVENUE MANAGEMENT CORPORATION, et al., Defendants-Appellees. Brendt Wollert, Plaintiff-Appellant, v. Client Services, Inc., Defendant-Appellee.
Nos. 98-3001, 98-3146
United States Court of Appeals, Seventh Circuit
Argued Jan. 22 and 26, 1999. Decided March 1, 1999.
169 F.3d 1057
For the foregoing reasons, the judgment of the district court is AFFIRMED.
Daniel A. Edelman, Michelle R. Teggelaar (argued), Edelman & Combs, Chicago, IL, for Lenora Johnson.
Michael Dockterman, Jennifer K. Walter (argued), Wildman, Harrold, Allen & Dixon, Chicago, IL, for Revenue Management Corporation.
Daniel A. Edelman, James O. Latturner (argued), Edelman & Combs, Chicago, IL, for Brendt Wollert.
Joseph M. Eichberger (argued), McSherry & Associates, Chicago, IL, for Client Services, Incorporated.
Before ESCHBACH, EASTERBROOK, KANNE, DIANE P. WOOD, and EVANS, Circuit Judges.*
Within five days after a debt collector first duns a consumer debtor, the collector must send a notice saying, among other things, that unless the debtor “disputes the validity of the debt” within 30 days the debt collector will assume that the debt is valid, but that if the debtor notifies the collector in writing within 30 days that he is disputing the debt then “the debt collector will obtain verification of the debt [from the creditor] ... and a copy of [the] verification ... will be mailed to the consumer.”
Two collection agencies sent letters that gave rise to the class-action suits that we have consolidated for decision today. Both letters contained a paraphrase of the statutory notice. The letter to Lenora Johnson added:
If you fail to make prompt payment we will have no alternative but to proceed with collection, which may include referring this account for legal action or reporting this delinquency to the credit bureau.
Should you wish to discuss this matter, contact our office and ask for extension 772.
The letter to Brendt Wollert related:
The above account has been placed with our firm for payment in full.
Call our office immediately upon receipt of this letter. Our toll free number is 1-800-521-3236.
Neither letter attempted to explain how a demand for “prompt” or “immediate” action could be reconciled with the statutory 30-day period. Each letter led to a suit contending that a demand for “prompt” payment or an “immediate” call would confuse unsophisticated recipients about their statutory rights; Wollert adds that the request to “call immediately” laid a snare because some unsophisticated consumers would think that they could obtain verification by a phone call, while the Act specifies that the request must be written.
Judge Lindberg, presiding in Johnson, issued a one-page order dismissing the complaint under
Neither of these decisions is tenable: Judge Lindberg used the wrong legal standard, and Judge Shadur used an inappropriate procedure.
The two dispositions in the district court share an additional assumption: that whether a dunning letter is “confusing” is a question to be answered solely by applying the rules of logic to the text of the letter. But why should that be so? As we noted in Bartlett, a letter may confuse even though it is not internally contradictory. Unsophisticated readers may require more explanation than do federal judges; what seems pellucid to a judge, a legally sophisticated reader, may be opaque to someone whose formal education ended after sixth grade. To learn how an unsophisticated reader reacts to a letter, the judge may need to receive evidence. A concurring opinion in Gammon suggested that this evidence might include the kind of surveys used to measure confusion in trademark cases. 27 F.3d at 1260. If all the plaintiffs have to go on is the language of these letters, they must lose in the end. Plaintiffs’ apparent belief that Bartlett requires explanatory language is wrong: an explanation may prevent confusion from arising, but when one is missing the factual question remains. Did the letter confuse its recipients and confuse them about the statutory entitlements, not just about what words such as “prompt” mean in the abstract. If the letter effectively advises the consumer about the statutory entitlements, then the Act has been satisfied.
At oral argument counsel for Johnson and Wollert said that they do not plan to rest on the bare language of the letters but want to introduce additional evidence. As in trademark cases, where confusion is an issue of fact rather than law, see Reed-Union Corp. v. Turtle Wax, Inc., 77 F.3d 909, 912 (7th Cir.1996); Scandia Down Corp. v. Euroquilt, Inc., 772 F.2d 1423, 1428 (7th Cir.1985), they are entitled to do so, and to receive relief if on a more complete record the trier of fact concludes that the letters are sufficiently confusing that unsophisticated consumers fail to understand their rights. As in trademark cases, it will be necessary to show that the additional language of the letters unacceptably increases the level of confusion; many unsophisticated consumers would be confused even if the letters they received contained nothing more than a statement of the debt and the statutory notice. (That‘s what it means to call them “unsophisticated.“)
Just as surveys in trademark cases attempt to measure the level of consumer confusion between products with distinctively different names and packages, see Reed-Union, 77 F.3d at 912, so a survey (or other empirical evidence) under the Fair Debt Collection Practices Act would be useful only if it included a benchmark measure of consumers’ understanding after reading the unelaborated statutory notice plus a statement of the debt, or perhaps after reading the Bartlett safe-harbor letter. Cf. Gacy v. Welborn, 994 F.2d 305, 311-14 (7th Cir.1993) (stressing the need to know the basal level of confusion that ensued from well drafted instructions before assessing an argument that jury instructions
Defining the limits of acceptable confusion may tax both the patience and capacity of the courts, but it is essential if there is to be an anti-confusion norm (as opposed to a rule limited to a prohibition of logical contradiction). Our defendants do not take issue with the many cases, in and out of this circuit, that read the Act as condemning bewildering debt collection letters, and these plaintiffs therefore are entitled to show, if they can, that the letters they received are confusing.
Judges may think it wise to ask the parties to subject the results of surveys to a reality check. What proportion of the debtors who receive the “call immediately” letter place a phone call, make an oral request for verification, and then learn that they have missed the 30-day deadline for a written request? A high proportion would indicate that the written word is confusing; a low proportion would undercut plaintiffs’ claims. Of course, what happens after a call depends in part on what happens during the call. Do the phone representatives invariably initiate the verification process on an oral request? If they do, that would pull the sting from Wollert‘s claim that the letter is designed to trick debtors into surrendering their verification rights; but the record does not tell us what happens when a debtor makes an oral rather than a written request. For unsophisticated consumers a careful oral explanation may be more helpful than a lengthy and painfully complete written exercise in legalese, so potential confusion from the writing would not become actual confusion, but we have no idea what the people who take calls at either Revenue Management or Client Services are trained to say. This is not to say that a clear presentation over the phone can change the legal effect of a confusing letter; the Act gives primacy to the written word. But learning what actually happens may help the court decide whether survey evidence accurately separates clear from confusing letters.
Neither district judge acted on the request that the suits be certified as class actions. This should be the first order of business on remand.
REVERSED AND REMANDED.
ESCHBACH, Circuit Judge, concurring.**
Although I agree with the conclusion ultimately reached in this case, I write separately because of two concerns I have with the conclusions of my colleagues. First, I do not believe the court employs the proper formulation of Federal Rule of Civil Procedure 12(b)(6) in reversing Judge Lindberg‘s decision. The court‘s opinion here applies
Federal Rule 12(b)(6) permits dismissal for “failure to state a claim upon which relief can be granted.” The district court dismissed Johnson‘s complaint on that ground. None of this is groundbreaking. Yet, in examining that
“A court may dismiss a complaint [under
In Jang v. A.M. Miller Assoc., 122 F.3d 480 (7th Cir.1997), the plaintiff alleged a debt collection agency engaged in false, deceptive, or misleading credit practices by including the required validation notices in dunning letters while never intending to actually validate a debt upon request. Instead, upon receipt of a validation request, the collection agency would return the debtor‘s file to the original creditor. See id. at 482. The district court granted defendant‘s motion to dismiss under
Using the
This court conducted a inquiry similar to that in Jang in reversing a
Turning to the application of
The letter in Johnson demands “prompt payment.” It does not impose a time period for payment that directly conflicts with the thirty days a debtor has to request validation of a debt. See Bartlett v. Heibl, 128 F.3d 497, 498 (7th Cir.1997) (finding that clause requiring payment of debt within one week stripped the validation notice of all meaning). The letter does not even seek “immediate” payment. See Savino v. Computer Credit, Inc., 164 F.3d 81, 85 (2d Cir.1998) (under “least sophisticated consumer” standard, demand for immediate payment overshadowed the validation notice).
Instead, the letter demands only “prompt” payment. Admittedly, determining a difference between “immediate” and “prompt” is a fine distinction. Still, one exists, and I believe it is one that even the unsophisticated consumer could understand. “Prompt” is commonly used to mean “current” or “on time.” “Immediate” has a far more direct meaning. It means “right this second,” or “at this very moment.” I believe an unso-
However, I am not persuaded that an unsophisticated consumer would, without a doubt, grasp this subtle distinction. An unsophisticated consumer reading the letter Johnson received is confronted with two pieces of information—the required validation notice giving a debtor thirty days to request validation of his or her debt, and the request for prompt payment. While not necessarily contradictory, those two pieces of information could be confusing to the unsophisticated consumer. Therefore, there is some set of facts upon which the plaintiff could prevail.
I am also troubled by the majority‘s discussion of the use of survey evidence in FDCPA claims. The FDCPA was enacted to protect consumers incurring debts for “personal, family or household purposes.” See S. Rep. 95-382, reprinted at 1977 U.S.C.C.A.N. 1695 (1977). One of the stated purposes of the FDCPA is “to promote consistent State action to protect consumers against collection abuses.”
Although the majority does not go so far as explicitly requiring survey evidence in analyzing FDCPA claims, the lengthy discussion of the subject in the opinion implies a strong preference for that evidence. I fear this expression of preference will gut the purposes of the FDCPA. Using the majority‘s analogy, survey evidence in trademark and trade dress cases can be very costly. See, e.g., Tonka Corp. v. Rose Art Industries, Inc., 836 F.Supp. 200, 210 n. 10 (D.N.J.1993) (stating cost of pilot study to be $7,850; noting more extensive survey could increase cost of study by more than $29,000); Lon Tai Shing Co., Ltd. v. Koch & Lowy, 19 U.S.P.Q.2d 1081, 1991 WL 170734, *19 (S.D.N.Y. June 20, 1991) (noting cost of conducting proper survey in trademark and trade dress case could exceed $100,000). However, unlike the litigants in trademark and trade dress cases, plaintiffs in FDCPA cases will almost always be typical consumers. Even considering the provision of the FDCPA which allows fee and cost shifting for successful litigants, see
I cannot disagree with my colleagues’ conclusion, merely the path they take to reach that conclusion. For the foregoing reasons, I concur.
