LEE-MOORE OIL COMPANY, Appellant, v. UNION OIL COMPANY OF CALIFORNIA, Appellee. LEE-MOORE OIL COMPANY, Appellee, v. UNION OIL COMPANY OF CALIFORNIA, Appellant.
Nos. 78-1208, 78-1209
United States Court of Appeals, Fourth Circuit
Argued Jan. 9, 1979. Decided May 21, 1979.
599 F.2d 1299
Before WINTER, Circuit Judge, FIELD, Senior Circuit Judge, and WIDENER, Circuit Judge.
Accordingly, we conclude that the district court properly determined that special parole could not be imposed for a conviction under
Irving I. Saul, Dayton, Ohio (Robert S. Hodgman, Lawrence Egerton, Jr., Greensboro, N. C., on brief), for appellant in 78-1208 and for appellee in 78-1209.
G. David Schiering, Cincinnati, Ohio (William H. Blessing, Taft, Stettinius & Hollister, Cincinnati, Ohio, Bynum M. Hunter, Michael E. Kelly, Smith, Moore, Smith, Schell & Hunter, Greensboro, N. C., on brief), for appellee in 78-1208 and for appellant in 78-1209.
After defendant Union Oil Company of California (Union) terminated its supply contract with plaintiff Lee-Moore Oil Company (Lee-Moore), Lee-Moore brought this private antitrust action under
I.
The relevant background facts are not in dispute. Lee-Moore was formed as a result of a merger in 1972 of four companies which had been “jobbers” in petroleum products—i. e., distributors who purchased gasoline and other petroleum products from oil suppliers and sold them to retail gas stations. One of the four companies, Johnson Oil Company of Sanford, Inc., purchased products from Union under a contract which automatically renewed itself annually unless either party gave written notice of cancellation at least sixty days prior to the anniversary date. Johnson, in turn, sold these products to retail outlets in North Carolina which operated under the Union brand name.
On September 27, 1972, Union gave timely notice of cancellation of its contract with Johnson (now Lee-Moore), effective December 31, 1972. As a result, Lee-Moore was unable to supply Union-branded products to its customers that operated retail stations
Lee-Moore brought this antitrust action, alleging that the cancellation of the contract was a violation of
Lee-Moore‘s evidence shows various hardships that resulted from the contract termination. It incurred expenses in seeking new contracts with other major oil producers and in helping its retail station customers in switching from the Union brand to Amoco or to an independent brand. Lee-Moore further claims that when it was forced to purchase gasoline from Amoco or independent producers, it paid at least one cent, and at times from five to twenty cents, more per gallon than the current price of Union gasoline. Moreover, those stations that switched to independent brands lost the advantages of Union goodwill, including Union advertising and the use of Union credit cards. Finally, Lee-Moore alleges that certain retail service stations which had purchased Union products from Lee-Moore were unwilling to switch to an independent brand, and they stopped making any purchases from Lee-Moore. Despite these claimed hardships, Lee-Moore has prospered; both its sales and its profits have increased since cancellation of the Union contract.
In granting summary judgment for Union, the district court held that Lee-Moore had not shown any damages recoverable under
II.
We treat the district court‘s bases of decision in inverse order. The district court‘s ruling with regard to the identity of damages was as follows:
Anytime a business is forced to change suppliers or brand names, it is going to incur some of these costs. These expenses resulted from the plaintiff‘s failure to secure a long-term supply contract with the defendant. There are no allegations to the effect that the defendant forced a year-to-year agreement on the plaintiff or that the defendant used the year-to-year contract as a device to lure the plaintiff into an untenable position. In short, these damages could result from even the lawful termination of a supply agreement.
This reasoning is based on what we think is an erroneous view of private damage actions under
III.
The other basis of the district court‘s holding, that Lee-Moore had failed to show any “competitive injury,” requires more detailed discussion. The notion that certain damages, while proximately caused by an act in violation of the antitrust laws, may still not be recoverable because they do not constitute “competitive” or “antitrust” injury has not been clearly developed in the lower federal courts. The Supreme Court, however, recently denied a
Brunswick, a large manufacturer of bowling equipment and operator of bowling centers, acquired the assets of some bowling centers that had defaulted on payments for purchases of Brunswick equipment. When Brunswick continued to operate the bowling centers it had acquired, competing bowling centers brought suit, alleging a violation of
We therefore hold that for plaintiffs to recover treble damages on account of
§ 7 violations, they must prove more than injury causally linked to an illegal presence in the market. Plaintiffs must prove antitrust injury, which is to say injury of the type the antitrust laws were intended to prevent and that flows from that which makes defendants’ acts unlawful. The injury should reflect the anticompetitive effect either of the violation or of anticompetitive acts made possible by the violation. It should, in short, be “the type of loss that the claimed violations . . . would be likely to cause.” Zenith Radio Corp. v. Hazeltine Research, Inc., 395 U.S. 100, 125, 89 S.Ct. 1562, 23 L.Ed.2d 129 (1969).
429 U.S. at 489, 97 S.Ct. at 697 (emphasis by the Court).
We think that there is little reason to believe that this unanimous holding of the Court was intended to announce a radical revision of the law of private antitrust damage actions. As the Court noted, the purpose of
[T]he antitrust laws are not merely indifferent to the injury claimed here. At base, [plaintiffs] complain that by acquiring the failing centers [Brunswick] preserved competition, thereby depriving [plaintiffs] of the benefits of increased concentration. . . . It is inimical to the purposes of these laws to award damages for the type of injury claimed here.
Id. at 488, 97 S.Ct. at 697 (emphasis added). The anomalous claim of plaintiffs thus presented a compelling case for denying recovery.6
Before turning to the instant case, we note two other aspects of Brunswick that merit comment. First, it is noteworthy that Brunswick involved a violation of
By contrast, the case will be quite rare in which a per se violation of the Sherman Act does not cause competitive injury. The Supreme Court has condemned as per se violations “certain agreements or practices which because of their pernicious effect on competition and lack of any redeeming virtue are conclusively presumed to be unreasonable and therefore illegal without elaborate inquiry as to the precise harm they have caused or the business excuse for their use.” Northern Pacific Railway Co. v. United States, 356 U.S. 1, 5, 78 S.Ct. 514, 518, 2 L.Ed.2d 545 (1958). A
A second significant aspect of Brunswick is that the Court was careful to state that a plaintiff need not prove that competition has actually been diminished in order to show “antitrust injury“:
[The Court‘s holding] does not necessarily mean . . . that
§ 4 plaintiffs must prove an actual lessening of competition in order to recover. [C]ompetitors may be able to prove antitrust injury before they actually are driven from the market and competition is thereby lessened. Of course, the case for relief will be strongest where competition has been diminished.
429 U.S. at 489 n.14, 97 S.Ct. at 698.
IV.
With these principles in mind, we proceed to consider the deficiencies in Lee-Moore‘s claims of damages urged by Union and found by the district court. Lee-Moore alleges a great variety of damages falling basically into three groups: (1) loss of profits due to lower sales, (2) payment of higher prices for alternative supplies, and (3) costs in finding alternative supplies.
1. Lee-Moore claims that as a result of the contract termination, its sales were lower than they otherwise would have been, and it seeks to recover the profit that it would have realized from these lost sales. Apparently the largest factor contributing to the loss of sales was Amoco‘s inability or unwillingness to supply gas to all of Lee-Moore‘s retail outlets, coupled with the refusal of certain retail gas stations, which had previously dealt with Lee-Moore, to accept independent suppliers’ products and to switch from the Union brand to an independent brand. Additionally, Lee-Moore claims that those retail stations which were willing to switch to an independent brand suffered a loss of consumer sales and consequently purchased less gasoline from Lee-Moore.
We hold that these damages, if proved, are recoverable under
In the instant case, Union‘s action, allegedly in furtherance of a conspiracy among the major oil producers, deprived Lee-Moore of the opportunity to deal in major brand gasoline (except with respect to a few retail outlets which Amoco was willing to supply) and forced Lee-Moore to deal in independent brands. This is quite unlike the claim of damages in Brunswick, where plaintiffs sought the extra profits that they would have gained from a decrease in competition. Rather, Lee-Moore‘s loss was precisely “the type of loss that the claimed violations . . . would be likely to cause.” 429 U.S. at 489, 97 S.Ct. at 697. The fact that Union‘s action did not drive Lee-Moore wholly from the gasoline market is insignificant, since, as the Supreme Court made clear in Brunswick, a plaintiff need not prove an actual lessening of competition in order to show “antitrust injury.”
Union contends that Lee-Moore cannot claim lost profits, since its profits have actually increased since the contract termination. This argument misperceives the nature of Lee-Moore‘s claim. The claim is not for the difference between profits made
The “injury” in the typical antitrust case is . . . relative in nature. No matter how thriving his business may be, no matter how large his rate of profit may be, no matter how impressive his annual report may be, the substance of his claim is that he would have been even better off if the defendant‘s alleged misdeeds had never taken place.
Pollock, The “Injury” and “Causation” Elements of a Treble-Damage Antitrust Action, 57 Nw.U.L.Rev. 691, 694-95 (1963) (emphasis in original); see, e. g., A. C. Becken Co. v. Gemex Corp., 272 F.2d 1, 4-5 (7 Cir. 1959). If plaintiffs in Lee-Moore‘s position were precluded from recovering their relative loss of profits, then an antitrust violator in a market experiencing an increase in consumer demand could avoid
Union further contends that Lee-Moore did not suffer any competitive injury because it had available a “comparable product” in the form of independent-brand gasoline. We fail to see how the independent brands can be labeled “comparable” products for the purpose of measuring Lee-Moore‘s injury, when a switch by Lee-Moore to such independent brands allegedly resulted in customer defections and decreased sales.
Union cites the decision in Elder-Beerman Stores Corp. v. Federated Department Stores, Inc., 459 F.2d 138 (6 Cir. 1972), in which a department store sought
2. Lee-Moore alleges that after the contract termination, the alternative brands of gasoline which it purchased from Amoco or independent suppliers sold for a price higher than the contemporaneous price of
We hold that these damages, if proved, are recoverable under
In response to this claim of damages, Union again argues that Lee-Moore suffered no competitive injury from the contract cancellation because an alternative supply of “comparable” products was available. Union cites Mullis v. Arco Petroleum Corp., 502 F.2d 290 (7 Cir. 1974), in which the defendant was charged with monopolization or an attempt to monopolize, as a case supporting its argument. In defining the relevant market, the Seventh Circuit rejected plaintiff‘s effort to exclude certain competing brands which sold at a higher price. That holding is inapposite to the issue before us. The discussion in Mullis was directed to whether plaintiff had established a case of an attempt to monopolize in violation of
3. Because Lee-Moore‘s retail outlets were forbidden to sell products under the Union brand name after the contract was terminated, Lee-Moore incurred substantial administrative expenses in seeking new suppliers and in assisting the retail outlets in switching from Union-brand insignia to Amoco or independent brands. These expenses, if proved, may properly be included in the calculation of damages under
With respect to all of Lee-Moore‘s damage claims, we stress that our holding goes no further than to reverse the summary judgment in favor of Union. Lee-Moore, like any antitrust plaintiff, may recover under
V.
As an alternate ground for granting summary judgment, Union contended before the district court that Lee-Moore‘s evidence failed to raise a genuine issue of the existence of a conspiracy under the Sherman Act, and Union renews this contention before us as an alternate ground for affirmance. Because the district court granted summary judgment on the issue of competitive injury, it did not pass on the merits of Union‘s alternate contention. Mindful of this fact and of the Supreme Court‘s admonition that “summary procedures should be used sparingly in complex antitrust litigation where motive and intent play leading roles,” Poller v. Columbia Broadcasting System, Inc., 368 U.S. 464, 473, 82 S.Ct. 486, 491, 7 L.Ed.2d 458 (1962), we decline to pass upon this issue in the first instance.
REVERSED.
WIDENER, Circuit Judge, concurring and dissenting:
I concur in parts I, II, and V of the opinion of the majority. It is with respect to parts III and IV that I have some disagreement.
While I agree that this case should be remanded, I do so only because I do not think the only conclusion which could have been drawn from the record is that Lee-Moore could not reasonably have been expected to show a greater profit had Union not failed to renew its dealership agreement. I doubt very much the plaintiff can present such proof, but the record is not conclusive on this point and all inferences should be drawn in favor of the party against whom summary judgment is entered. I would remand to ascertain first the narrow point of whether or not there were lost profits due to dealing in a different brand, so as to the extent of the remand I respectfully dissent. Only if that hurdle were overcome, should additional evidence on the cause of action be permitted.
In order to show an antitrust injury, as required by
As to certain other aspects of the majority opinion, I also respectfully disagree. The majority finds injury for the increased price paid to Amoco apart from any relationship between profits and sales. I submit that such a result, without further proof, would amount to the granting of a windfall to the plaintiff. If plaintiff‘s profits were up in 1973, the increase may actually have been caused by the termination, i. e., perhaps Amoco was a more popular brand than Union. In any event, to find injury for increased product cost without a determination of profits for the applicable years, and the relation of the profits to the changeover, I think is inconsistent with Brunswick which requires proof of competitive injury before any recovery is permitted.
With respect to changeover costs, the majority argues that plaintiff should be allowed to recover its “substantial administrative expenses in seeking new suppliers and in assisting the retail outlets in switching from Union-brand insignia to Amoco or independent brands.” While it may be true that evidence of such is admissible as proof of an item of damages if antitrust injury is otherwise shown, I think it is not the competitive injury required as a prerequisite to a private action for treble damages. The Sixth Circuit, in a dealer termination setting with damages claimed under
As discussed above, the record shows without dispute that Lee-Moore had a more than adequate supply since termination, and, indeed, on occasion Lee-Moore sold excess gas to other jobbers. The majority attempts to avoid this line of authority by asserting that Union gas is a unique product. The main reason given for this conclusion, that different brands of gasoline are not comparable products, is that Lee-Moore‘s switch in brands resulted in lost customers. In Mullis v. Arco, 502 F.2d 290 (7th Cir. 1974), the court held that one gasoline is the same as another for purposes of defining the relevant market in a
I also do not believe plaintiff was injured due to lost sales or customers. As stated
Under the majority‘s theory, the plaintiff has suffered an antitrust injury from a lost sale of one brand of a product although the sale of another brand was made, and such an injury from a lost customer although another customer took his place. I do not agree that either correctly states the law. I believe, for antitrust damages, the sale of one brand is as good as another, and the sale to one customer is as good as to another.
Notes
| Combined Lee-Moore and Johnson Purchases 1972-1973 | ||
|---|---|---|
| Year | Supplier | Purchases |
| 1973 | American (LM/J) | 10,150,528 |
| Union (LM/J) | 639,333 | |
| Others (LM/J) | 2,807,689 | |
| 1972 | American (LM) | 5,871,353 |
| Union (J) | 4,198,371 | |
| Others | 1,480,739 | |
