Business and Professions Code section 17529.5, subdivision (a)(2) 1 (section 17529.5(a)(2)) provides that it is unlawful to advertise in a commercial electronic mail (e-mail) advertisement—commonly known as “spam”—if the advertisement “contains or is accompanied by falsified, misrepresented, or forged header information.” The issue this case presents is whether, under this section, it is unlawful to send commercial e-mail advertisements from multiple domain names for the purpose of bypassing spam filters. We hold that, on the undisputed facts of this case, the answer is “no.”
Factual Background
“The Internet is an international network of interconnected computers” that enables millions of people “to communicate with one another and to access vast amounts of information from around the world.”
(Reno v. American Civil Liberties Union
(1997)
Because the number strings that make up IP addresses can be difficult to remember, the Internet community developed the domain name system, which enables users to link a numeric IP address to a unique and easier to remember domain name, “thereby making it more convenient for users to access particular addresses on the Internet.”
(National A-l Advertising, supra,
In March 2007, plaintiff Craig E. Kleffman filed this class action in state court against defendants Vonage Holdings Corp., Vonage America, Inc., and Vonage Marketing, Inc. (Vonage), asserting a claim under section 17529.5(a)(2). As noted above, that section makes it unlawful to advertise in a commercial e-mail advertisement that “contains or is accompanied by falsified, misrepresented, or forged header information.” In relevant part, Kleffman alleged the following: Vonage, by and through its marketing agents, sent him 11 unsolicited e-mail advertisements for its broadband telephone services using “11 different domain names: superhugeterm.com; formycompanysite.com; ursunrchcntr.com; urgrtquirkz.com; countryfolkgospel.com; lowdirectsme.com; yeamfrmore.com; openwrldkidz.com; ourgossipfrom.com; specialdlvrguide.com; and stmggletailssite.com.” These “11 different domain names can [all] be traced to a single physical address” in Nevada where Vonage’s marketing agent “is located.” “None of these domain names provides any indication to the recipient (or its spam filter) that the advertisement is from Vonage.” Vonage’s “use of these multiple domain names . . . reduces the likelihood that an internet service provider will identify these . . . advertisements as spam and block them before they reach the email inboxes of [Kleffman] and class members.” An ISP (Internet service provider) “ ‘may block a message because ... [a] domain name is associated with the sending of high volumes of spam,’ ” so recipients “could easily block
all
of’ Vonage’s e-mail advertisements “[i]f Vonage and its marketing agents were to use a single domain name to send [those] advertisements.” Vonage “could have easily (and less expensively)” sent all of its e-mail advertisements “using a single domain name,” and “the only reason” it used “multiple domain names is to mislead email service providers and recipients, and their spam filters.” “In other words, Vonage essentially creates multiple identities, as represented by the multiple domain names, in order to ‘spread out’ the total volume of [its e-mail advertisements] and reduce the volume sent via
each
domain name, a strategy deliberately calculated to trick the ISPs into believing there are multiple senders, when in actuality the emails are sent for
After Vonage removed the case to federal court, it moved to dismiss the complaint, arguing the complaint failed to state a claim under section 17529.5(a)(2). The district court agreed and dismissed the action with prejudice and without leave to amend, stating: “Kleffman does not actually allege that the content of Vonage’s email was false, misrepresented or forged, and indeed points to nothing misleading about any single given email.” “The headers are allegedly falsified because, though they literally and truthfully identify the sender, they are part of a mechanism to avoid anti-spam legislation and therefore imply that they originate from different sources. However, under the plain language of the statiite, which requires that an email message contain a falsified, misrepresented or forged header, the claim fails. The failure to send mail from a single domain name that includes the word ‘Vonage’ is simply not a misrepresentation in any ordinary sense of the word.” “Moreover, while [Kleffman] might characterize an email as containing the implicit misrepresentation T am not from the same sources as the others,’ . . . this is more than the plain language of the statute would bear.” 3
Kleffman appealed to the United States Court of Appeals for the Ninth Circuit. Pursuant to rule 8.548 of the California Rules of Court, the Ninth Circuit asked us to decide the following question: “Does sending unsolicited commercial e-mail advertisements from multiple domain names for the purpose of bypassing spam filters constitute falsified, misrepresented, or forged header information under [section] 17529.5(a)(2)?” We granted the Ninth Circuit’s request. 4
Discussion
At issue here is the scope of section 17529.5(a)(2), which makes it “unlawful ... to advertise in a commercial e-mail advertisement” that
In resolving the parties’ disagreement over the meaning of section 17529.5(a)(2), it is useful to begin by noting the matters on which they agree. There is no dispute here that the domain names in question were part of the e-mails’ “header information” within the meaning of section 17529.5(a)(2). 5 There also is no dispute that the domain names used to send Vonage’s e-mail advertisements, and reflected in the header information of these e-mail advertisements, actually exist and are technically accurate, literally correct, and fully traceable to Vonage’s marketing agents. Finally, there is no dispute that, in light of this conceded fact, the e-mails neither contained nor were accompanied by “falsified ... or forged header information” within the meaning of section 17529.5(a)(2). Thus, the parties agree that the question here is whether the e-mails contained or were accompanied by “misrepresented . . . header information” within the meaning of that section.
Vonage’s answer to this question is relatively straightforward. It asserts that header information is not “misrepresented” within the meaning of section 17529.5(a)(2) unless it contains “a false representation of fact.” Vonage reasons that, when the Legislature drafted the statute, this was “the established legal definition” of the term “misrepresent” for purposes of the tort of misrepresentation, and nothing indicates the Legislature intended to use the term in section 17529.5(a)(2) to convey some other meaning. Applying this definition, Vonage argues that e-mail advertisements from multiple domain names with fully accurate and traceable header information do not violate the statute because they contain no false representation.
Instead, Kleffman asserts, in defining the term “misrepresented” for purposes of section 17529.5(a)(2), we should look to “other statutory claims in the false advertising sections of the Business and Professions Code, such as section 17200, which prohibits fraudulent business practices, and section 17500, which prohibits false or misleading advertising.” These statutes, Kleffman argues, apply where advertising “ ‘is not actually false, but thought likely to mislead or deceive, or is in fact false. By their breadth, [they] encompass not only those advertisements which have deceived or misled because they are untrue, but also those which may be accurate on some level, but will nonetheless tend to mislead or deceive.’ ” In Kleffman’s view, this established legal definition is what we should presume the Legislature had in mind when it drafted section 17529.5(a)(2) to prohibit “misrepresented” header information. Alternatively, Kleffman asserts, we should, construe the term “misrepresent” in accordance with its “ordinary” meaning as set forth in several “lay” dictionaries, i.e., to give a “misleading” representation or idea of something. 6
Applying these tests, Kleffman argues the e-mails at issue here contained or were accompanied by “misrepresented” header information within the meaning of section 17529.5(a)(2). In Kleffman’s view, the problem is not that the e-mails were sent from multiple domain names, or that the domain names
There are several problems with Kleffman’s analysis. First, his view that we should look to sections 17500 and 17200 fails to account for the significant linguistic differences between those statutes and section 17529.5(a)(2). Unlike section 17529.5(a)(2), neither section 17500 nor section 17200 uses the word “misrepresented” or any form of that word. Rather, as relevant here, section 17500 applies to statements that are “untrue or
mislead
ing” (italics added), and section 17200 applies to advertising that is “unfair, deceptive, untrue or
misleading''’
(italics added). Thus, these statutes expressly use the term—“misleading”—that Kleffman asserts we should read into section 17529.5(a)(2) in order to define the term “misrepresented.” This approach contravenes the principle that “[w]hen the Legislature uses materially different language in statutory provisions addressing the same subject or related subjects, the normal inference is that the Legislature intended a difference in meaning. [Citation.]”
(People v. Trevino
(2001)
Second, Kleffman’s approach, including his reliance on dictionaries that use the word “mislead” to define the word “misrepresent,” overlooks the language of the provision that immediately follows section 17529.5(a)(2). Section 17529.5, subdivision (a)(3), prohibits the sending of an e-mail
Moreover, it is significant that the language in section 17529.5, subdivision (a)(3), fully articulating the standard applicable to e-mail subject lines— “likely to mislead a recipient, acting reasonably under the circumstances”—is virtually identical to the language that, only months before section 17529.5’s passage, a California appellate court announced for applying sections 17500 and 17200. (See
Lavie
v.
Procter & Gamble Co.
(2003)
Nevertheless, Kleffman argues that the relevant legislative history supports his construction of section 17529.5(a)(2). He acknowledges that, other than repeat section 17529.5(a)(2)’s language verbatim, the legislative analyses of
To the extent the statutory language, read in context, remains ambiguous, such that legislative history is relevant (see
People v. Gonzalez
(2008)
Moreover, in other respects, the legislative history of the 2004 amendment to section 17529.5(a)(2) reflects a careful and purposeful distinction between the terms “misrepresented” and “misleading.” The Legislative Counsel’s Digest of the amending bill as introduced stated that existing law prohibited the sending of an e-mail advertisement that “contains or is accompanied by
More broadly, for several reasons, we cannot reasonably interpret the statute as making it unlawful to use the multiple domain names at issue in this case. First, it seems evident the Legislature did not intend section 17529.5(a)(2) generally to prohibit the use of multiple domain names. At the same time it enacted that section, the Legislature addressed the subject of multiple domain names by passing
another
section—section 17529.4, subdivision (c)—that prohibits the “use [of] scripts or other automated means to register for multiple electronic mail accounts from which to” send, or enable another to send, an unsolicited commercial e-mail advertisement. If mere use of multiple domain names, which requires registration of multiple electronic accounts, constituted “misrepresented . .. header information” for purposes of section 17529.5(a)(2), then section 17529.4, subdivision (c), would be essentially useless. Of course, in construing section 17529.5(a)(2), we must avoid interpretations that would render related provisions unnecessary or redundant.
(People v. Fierro
(1991)
Second, it also seems evident the Legislature did not intend section 17529.5(a)(2) to make it unlawful to use in a single e-mail a domain name that does not make clear the identity of either the sender or the merchant-advertiser on whose behalf the e-mail advertisement is sent. To begin with, a domain name in a single e-mail that does not identify the sender, the merchant-advertiser, or any other person or entity simply does not make any
Given these conclusions, we find that a single e-mail with an accurate and traceable domain name neither contains nor is accompanied by “misrepresented . . . header information” within the meaning of section
Moreover, as a practical matter, the rule Kleffman would have us adopt— that using multiple domain names violates section 17529.5(a)(2) if those
Kleffman insists his construction is consistent with the relevant legislative history. Although acknowledging that the legislative analyses of section 17529.5(a)(2)’s enacting bill did not mention the types of header information that would violate the statute, he cites a letter written by the legislative author of both the enacting bill and its 2004 amendment, which stated: “Examples of violations of [section 17529.5] could include,” among other things, “[t]he use of multiple email addresses and/or domain names created for the sole purpose of bypassing spam-filters and blacklists.” However, this statement is entitled to no weight, because we do not consider statements of a bill’s author (or any other legislator) unless they reiterate legislative discussion and events leading up to the bill’s passage
(Martin v. Szeto
(2004)
Kleffman also relies on references in various sources to the use and effectiveness of spam filters. He first notes that the Legislature’s statutory list of “problems” that made section 17529.5(a)(2) and other antispam legislation “necessary” (§ 17529, subd. (m)) included the following: “[s]pam filters have not proven effective” (id., subd. (f)) and “[m]any spammers have become so adept at masking their tracks that they are rarely found, and are so technologically sophisticated that they can adjust their systems to counter special filters and other barriers against spam and can even electronically commandeer unprotected computers, turning them into spam-launching weapons of mass production” (id., subd. (i)). He next notes a similar statement in an enrolled bill report to the Governor, 18 and cites arguments against the bill that “[i]t would be better to rely on technology to solve the problem of spam.” (Sen. Republican Floor Commentaries, Sen. Bill No. 186 (2003-2004 Reg. Sess.) Sept. 10, 2003, p. 5; see also Dept. Consumer Affairs, Enrolled Bill Rep. on Sen. Bill No. 186 (2003-2004 Reg. Sess.) Sept. 22, 2003, p. 9 [“it could be argued” this bill is “unnecessary” because “[tjhere are software programs available to consumers that filter unsolicited e-mail”].) Based on these references, Kleffman asserts we should construe section 17529.5(a)(2) to prohibit e-mail advertisements “from multiple random and nonsensical domain names intended to bypass spam filters.”
Kleffman’s argument is unpersuasive. It is true that, in passing section 17529.5(a)(2), the Legislature generally noted the limitations of spam filters. However, this circumstance does not justify contorting the meaning of “misrepresented . . . header information” in the statute to prohibit every practice that might decrease the effectiveness of spam filters. Because, as explained above, Kleffman’s proposed construction is inconsistent with the statutory language read in context and would be unworkable in practice, we decline to adopt it.
For the above reasons, we hold that, on the undisputed facts of this case, sending commercial e-mail advertisements from multiple domain names for the purpose of bypassing spam filters is not unlawful under section 17529.5(a)(2).
George, C. J., Kennard, J., Baxter, J., Werdegar, J., Moreno, J., and Corrigan, J., concurred.
Notes
All further unlabeled statutory references are to the Business and Professions Code.
Consistent with this general discussion, for purposes of applying section 17529.5, the term “ ‘Domain name’ means any alphanumeric designation that is registered with or assigned by any domain name registrar as part of an electronic address on the Internet” (§ 17529.1, subd. (e)), and the term “Internet” means “the global information system that is logically linked together by a globally unique address space based on the Internet Protocol (IP), or its subsequent extensions, and that is able to support communications using the Transmission Control Protocol/Intemet Protocol (TCP/IP) suite, or its subsequent extensions, or other IP-compatible protocols, and that provides, uses, or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described in this paragraph” (§ 17538, subd. (f)(6); see § 17529.1, subd. (k)).
The court alternatively found that even were the statute to prohibit the alleged conduct, the federal CAN-SPAM Act of 2003 (15 U.S.C. § 7701 et seq.) would preempt it.
California Rules of Court, rule 8.548(a) provides: “On request of... a United States Court of Appeals . . . , the Supreme Court may decide a question of California law if: [f] (1) The decision could determine the outcome of a matter pending in the requesting court; and [1] (2) There is no controlling precedent.”
California statutes do not define either the word “header” or the phrase “header information.” As Kleffman notes, the federal CAN-SPAM Act, which makes it unlawful to initiate transmission of a commercial e-mail message that contains or is accompanied by “header information that is materially false or materially misleading” (15 U.S.C. § 7704(a)(1)), defines “header information” as “the source, destination, and routing information attached to an electronic mail message, including the originating domain name and originating electronic mail address, and any other information that appears in the line identifying, or purporting to identify, a person initiating the message” (15 U.S.C. § 7702(8)). A similar definition was proposed, but not adopted, during the legislative process that culminated in section 17529.5(a)(2)’s enactment. (See Sen. Bill No. 12 (2003-2004 Reg. Sess.) § 1, as amended June 26, 2003 [“ ‘Header information’ means the source, destination, and routing information attached to an electronic mail message, including the originating domain name and originating electronic mail address.”].)
According to Kleffman, these “lay” dictionaries alternatively define “misrepresent” as to give an “incorrect” or “untrue” idea or representation of, or “to represent falsely.” We note that, since 1999, a commonly cited legal dictionary—Black’s Law Dictionary—has offered a similar definition of “misrepresentation.” (Black’s Law Diet. (9th ed. 2009) p. 1091, col. 1 [“misrepresentation” is “[t]he act of making a false or misleading assertion about something, usu. with the intent to deceive”]; Black’s Law Diet. (8th ed. 2004) p. 1022, col. 1 [same]; Black’s Law Diet. (7th ed. 1999) p. 1016, col. 1 [“misrepresentation” is “[t]he act of making a false or misleading statement about something, usu. with the intent to deceive”].) Before 1999, Black’s defined “misrepresentation” as “[a]ny manifestation by words or other conduct by one person to another that, under the circumstances, amounts to an assertion not in accordance with the facts.” (Black’s Law Diet. (6th ed. 1990) p. 1001, col. 1.) The 1990 edition also explained: “Colloquially [the word] is understood to mean a statement made to deceive or mislead.” {Ibid)
Invoking the words of the federal district court, Kleffman asserts that the domain names’ random and nonsensical nature created the “misrepresentation” that “ ‘I am not from the same source as the others.’ ”
Lavie was issued in January 2003. Section 17529.5, subdivision (a)(3)’s “likely to mislead” language was added to the bill through which the Legislature enacted the statute in July 2003. (Assem. Amend, to Sen. Bill No. 186 (2003-2004 Reg. Sess.) July 9, 2003, § 1.)
As introduced, the proposed amendment to section 17529.5 also would have added a new subdivision broadly prohibiting the sending of an e-mail advertisement that “contains or is accompanied by false, misrepresented, obscured, forged, or misleading information.” (Sen. Bill No. 1457 (2003-2004 Reg. Sess.) as introduced Feb. 19, 2004, § 2, italics omitted, proposing § 17529.5, subd. (d).) This proposed provision was later deleted. (Assem. Amend, to Sen. Bill No. 1457 (2003-2004 Reg. Sess.) June 17, 2004.)
Possibly, such an e-mail would contain “obscured” header information within the meaning of section 17529.5(a)(2) in its original form, which prohibited e-mail advertisements that contain or are accompanied by “falsified, misrepresented, obscured, or forged header information.” (Stats. 2003, ch. 487, § 1.) The Legislature deleted the word “obscured” when it amended the statute in 2004. (See Stats. 2004, ch. 571, § 1.)
To answer the question the Ninth Circuit asked us to consider, we need not precisely define the phrase “misrepresented . . . header information” in section 17529.5(a)(2) or determine the full extent of its scope. It is enough to conclude that the alleged conduct at issue here is not unlawful under the statute.
The e-mails, printed copies of which Kleffman attached to his complaint, were sent from the following e-mail addresses: GreatCallRates.comUpdate@superhugeterm.com; GreatCall RatesNetDeals@formycompanysite.com; GreatCallRatesWebDeals@ursunrchcntr.com; Choose GreatCallRates.com@urgrtquirkz.com; GreatCallRatesSpecialists@countryfolkgospel.com; Great CallRatesBillCutter@lowdirectsme.com; GreatCallRatesEmailOffers@yeamfrmore.com; Great CallRatesEmailOffers@openwrldkidz.com; SelectOpportunityfromGreatCallRates.com® ourgossipfrom.com; GreatCallRates.comCenter@specialdlvrguide.com; and GreatCall Rates.comEmailOffers@stmggletailssite.com.
As Vonage asserts, “[ijntent, even intent to deceive, does not alone create a misrepresentation” for purposes of section 17529.5(a)(2). Despite contrary suggestions at many points in his briefs, Kleffman states he “agrees” with Vonage that an “intent to bypass spam filters cannot create a misrepresentation” that violates the statute. “Instead,” he argues, “it is the nature of the random and nonsensical domain names in the header information of Vonage’s e-mail advertisements that create[s] the misrepresentation regarding the actual single authorship of the advertisements.” For reasons explained above, Kleffman’s argument fails.
Although he neither defines the terms “random,” “varied,” “garbled,” and “nonsensical” nor articulates a standard for applying them, Kleffman offers the following examples of multiple domain names he contends “plainly]” would
not
be deceptive: “(1) anaheimangels.com, (2) angelsbaseball.com, (3) losangeles.angels.mlb.com, and (4) angels.mlb.com; or (1) saks.com, (2) saksfifthavenue.com, (3) saksfifthave.com, (4) saks5thave.com, and (5) saks5thavenue.com; or (1) verizonwireless.com, (2) verizon.com, and (3) vzw.com.” These examples suggest a requirement that the domain names include some common language and/or language associated with the advertiser. Such a requirement would appear to constitute a preempted content or labeling requirement. (See
Gordon, supra,
Amici curiae supporting Vonage are Value Click, Inc., and Email Sender and Provider Coalition.
For purposes of applying section 17529.5(a)(2), section 17529.1, subdivision (c), defines a “ ‘[commercial e-mail advertisement’ ” as “any electronic mail message initiated for the purpose of advertising or promoting the lease, sale, rental, gift offer, or other disposition of any property, goods, services, or extension of credit.”
The letter is dated October 5, 2004—after section 17529.5(a)(2)’s original passage in September 2003 and its amendment in September 2004—and is addressed “To Whom It May Concern.” Kleffman acknowledges that “[i]t is not clear from the face of the letter the extent to which [it] was reiterating legislative discussion leading to [the statute’s] adoption,” and that “it is impossible to know from” the relevant legislative analyses whether the letter “reiterated discussion that occurred in the Legislature.”
The enrolled bill report noted that “[djespite the increasing deployment of anti-spam services and technology, the number of spam messages, and their size, continues [mc] to increase.” (Dept. Consumer Affairs, Enrolled Bill Rep. on Sen. Bill No. 186 (2003-2004 Reg. Sess.) Sept. 22, 2003, p. 5.)
