Before us is Katie R. Hardin’s (“Hardin”) appeal from the district court’s grant of summary judgment to S.C. Johnson & Son, Inc., (“S.C.Johnson”) on her Title VII sexual and racial harassment claims and her 42 U.S.C. § 1981 claim. The district court adopted the recommendation of Magistrate Judge Good-stein, who found that although Ms. Hardin was mistreated by an obnoxious co-worker, her case could not survive the defendant’s motion for summary judgment. For the reasons discussed below, we affirm the district court’s decision.
FACTS
Katie Hardin was hired by S.C. Johnson at its Sturtevant, Wisconsin plant as an hourly worker in 1972. Starting in 1988, she changed production lines, and began working with and for Neis Anderson. By all accounts, Anderson was a crude and boorish person, prone to offensive language and behavior. In the time they worked together, Anderson often used expletives, directed at Hardin and other workers, and berated them with statements like “get your head out of your ass” or “dumb motherfucker.” Hardin also alleges that on numerous occasions, Anderson touched her. Although she says the touching lasted between a few and thirty seconds, her complaint does not specify where or in what manner Anderson touched her. A year after transferring to Anderson’s line, Hardin and her coworkers complained to a supervisor, who told Anderson his profanity was inappropriate for the workplace.
Anderson apparently did not get the message, and continued using foul language and behaving crudely. Hardin proffers the affidavit of Anderson’s ex-girlfriend, who stated that between 1991 and. 1994, Anderson routinely referred to Hardin and other black women as “stupid black bitches,” “stupid niggers,” and “black cunts,” although Hardin does not assert Anderson made such statements to her. Hardin does offer evidence that Anderson continued to curse at her and other factory employees. In 1993 and again in 1995, Hardin complained to management about Anderson’s behavior. Each time the company met with her, and responded to her complaints by reiterating its warnings to Anderson about his inappropriate behavior. S.C. Johnson also told Anderson to avoid the plaintiff unless he absolutely had to speak to her.
In her 1995 complaint to the company, Hardin asserted that she was being treated poorly because she was a black woman. In addition to the cursing and touching, she complained that Anderson startled her by driving up behind her in an electric cart without warning, letting a door slam in her face, and cutting her off in the parking lot. An investigation by S.C. Johnson’s human resources director found that no other African-American employees believed they were being discriminated against on the basis of race, although it turned up evidence that a number of white men on the line felt they were mistreated by Anderson.
Additional complaints in 1995, including one to the president of S.C. Johnson, William Perez, resulted in Anderson being transferred to another production line. On June 1, Hardin learned that Anderson was temporarily re-assigned to work on her line during the June 3 overtime shift. Hardin opted not to work that day, a decision for which she was not penalized. Two days later, S.C. Johnson promised that they would rarely be assigned to the same line again, but that if that came to pass, Hardin would be informed ahead of time, and would be given the option to demur from working with Anderson.
On June 13, 1995, Hardin filed a complaint with the Wisconsin Department of Industry, Labor and Human Relations’ Equal Rights Division (“ERD”). She received a right to sue letter on September 8 of that year, and brought her cause of action. The magistrate judge ruled in favor of S.C. Johnson, and the *344 district court approved of that decision. This appeal followed.
ANALYSIS
The district court’s decision to grant summary judgment to the defendant is reviewed de novo.
Chmiel v. J.C. Penney Life Ins. Co.,
With this standard in mind, we review the record to ascertain whether Hardin presented evidence giving rise to a triable claim. First, however, we must determine what of the evidence Hardin proffered we may use in reaching our ultimate conclusion.
I.
S.C. Johnson argues that Hardin is time-barred from relying on any evidence of harassment occurring prior to August 16, 1994 — 300 days before her complaint with the Wisconsin ERD. Under Title VII, a plaintiff has 300 days from the occurrence of an allegedly discriminatory act in which to file a timely charge either with the federal Equal Employment Opportunity Commission or the appropriate state agency — here the ERD. Generally, a plaintiff is only allowed to base a Title VII suit on conduct occurring within the limitations period.
Galloway v. General Motors Service Parts Oper.,
A particular exception to this is the “continuing violation doctrine” which this court has recognized on a multitude of occasions.
Dasgupta v. University of Wisconsin Bd. of Regents,
When it would be unreasonable to expect the plaintiff to perceive offensive conduct as Title VII harassment before the limitations period runs, or the earlier discrimination may only be recognized as actionable in light of “events that occurred later, within the period of the statute of limitations” the continuing violation doctrine applies.
Galloway,
On the other hand, the continuing violation doctrine has delineated limits. Where a pattern of harassment spreads out over years, and it is evident long before the plaintiff sues that she was a victim of actionable harassment, she “cannot reach back and base her suit on conduct that occurred outside the statute of limitations.”
Id.
at 1167;
Doe v. R.R. Donnelley & Sons., Co.,
It is clear from Ms. Hardin’s evidence that the continuing violation doctrine is inapplicable here. The evidence advanced in support of the plaintiffs motion for summary judgment shows that Anderson began directing rude and offensive behavior — brief touching, coarse language and statements to the plaintiff that she should move off of Anderson’s line — toward Hardin in 1988. Hardin testified that she felt harassed as early as 1988. She verbally complained to *345 management in 1989, and filed a written complaint with S.C. Johnson’s human resources department in 1993. It is apparent that Hardin believed that she was a victim of harassment long before she filed her complaint with the Wisconsin ERD; it follows that it would not have been unreasonable for her to seek redress for this conduct by filing before June 1995. Accordingly, in her Title VII claims, she may not reach back and rely on evidence occurring prior to 300 days before she filed her complaint. Her racial and sexual harassment complaints must stand or fall on conduct occurring between August 16, 1994 and June 12, 1995, although her 42 U.S.C. § 1981 claim has a six year statute of limitations.
For purposes of the Title VII claim, this eliminates the most damaging evidence of harassment by Anderson. These alleged racist statements to Brannon about the plaintiff happened prior to the limitations period, and thus are irrelevant. There are other problems with those proffered statements— they were made outside of the workplace, and Ms. Hardin admittedly knew nothing of them. We note, however, that were such noxious statements relevant to the record we considered — if in fact Anderson spoke them in the workplace or to Hardin’s face within the limitations period — the thrust of this opinion could be markedly different.
II.
Title VII’s ban on gender discrimination is violated when “discrimination based on sex ... creates a hostile or abusive work environment.”
Meritor Savings Bank v. Vinson,
In reviewing Hardin’s claims, we underscore that Anderson’s conduct need not have been explicitly sexual or racial in order to create a hostile environment as the magistrate judge’s opinion might appear to indicate. The complained of conduct must have either a sexual or racial character
or purpose
to support a Title VII claim.
Malhotra v. Cotter & Co.,
Against this backdrop, we examine Anderson’s actions committed within the limitations period. They include: allowing a door to close in Hardin’s face, startling her by approaching her from behind in an electric cart without warning, cutting her off in the parking lot, and his persistent cursing and use of abusive language. Obviously, we agree with the district court that it is unfortunate that Ms. Hardin was subjected to such behavior. Nevertheless, we cannot conclude that these actions constituted sexual or racial harassment.
Looking at Anderson’s coarse language it is apparent that there was nothing inherently sexual or racial about his comments. Hardin alleges that Anderson said things to her such as “what the hell is going on?”; “what the hell are you doing?”; “get your head out of your ass”; “dumb motherfucker”; and “when the fuck are you going to get the product.” These comments are much like ones in
Galloway,
which we viewed as in no way indicating that “women might be thought to be inferior to men in the workplace, or unworthy of equal dignity and respect.”
Moreover, the evidence demonstrates that Hardin was not singled out for abusive verbal treatment. Nothing indicates that Anderson’s purpose in using disparaging language was to discriminate against women or black people. Hardin testified in her deposition that Anderson cursed at all employees on the line, white and black, male and female. This is supported by the depositions of nearly everyone who testified; it is undisputed that Anderson was a crude individual who treated all of his coworkers poorly. Thus, it would not be rational for a trier of fact to conclude that Anderson made the workplace less congenial for women or blacks than he did for men or whites.
See Galloway,
Hardin also puts forward evidence of nonverbal harassment — the electric cart, door slamming and cutting off incidents — which were not directed at other employees. However, these events cannot be seen as having racial or gender overtones, and nothing suggests they were motivated by discrimination. Additionally, they were insufficiently severe to give rise to a hostile environment. As we recently noted, there is a “safe harbor for employers in which the alleged harassing conduct is too tepid or intermittent or equivocal to make a reasonable person believe that she has been discriminated against on the basis of her sex.”
Adusumilli v. City of Chicago,
Because Hardin cannot establish that she was subjected to either gender or racial discrimination creating a hostile work environment, we need not go on to analyze whether S.C. Johnson’s response to her complaints was negligent.
III.
The plaintiffs final claim is that the defendant’s failure to remediate the situation between herself and Anderson amounted to a violation of 42 U.S.C. § 1981. This Reconstruction-era statute, provides “[a]ll persons ... shall have the same right ... to make and enforce contracts ... as is enjoyed by white citizens.” 42 U.S.C. § 1981(a). Although a 1989 Supreme Court ruling held that § 1981’s protections only applied to contract formation,
Patterson v. McLean Credit Union,
Hardin’s disparate treatment claim is that the company would not have allowed a white person to be abused by Anderson in the same fashion she was. She asserts that the defendant’s “racially motivated failure to respond adequately to the plaintiffs complaint” violated § 1981. Of course, she may not rely on her own subjective and unsubstantiated assertions to prove her case.
Fairchild v. Forma Scientific,
*347
The only direct evidence of racism in the corpus of evidence before us is Anderson’s alleged string of odious statements to his then-girlfriend Brannon.
1
Although these statements are not time-barred for § 1981 purposes, we still have doubts about their possible admissibility because the proffered comments were not made in the workplace, and Hardin never heard them. However, even if we considered such statements, she would fare no better because Anderson was not a workplace decision maker. Thus, his purported statements cannot provide the basis for a determination of discrimination.
Eiland,
Neither can the plaintiff point to a similarly situated white employee who was treated more favorably by the defendant.
See Gonzalez,
We need not consider Hardin’s hostile work environment claim under § 1981. In a submission to the district court, the plaintiff did not raise this argument, and may have even expressly disavowed such a claim. Because of this, the claim is waived, and we need not address its merits.
2
See Oates v. Discovery Zone,
IV.
For the reasons we have discussed, Katie Hardin is unable to show that a genuine issue of material fact exists on either her Title VII or 42 U.S.C. § 1981 claim. Accordingly, the district court’s entry of summary judgment in favor of the defendant, S.C. Johnson, is
AFFIRMED.
Notes
. Hardin does not specifically point to this evidence in the § 1981 context; nevertheless we do not wish to let the allegation of such statements remain unaddressed.
. Even if we examined the merits of the hostile environment claim, the plaintiff's argument would fail. In analyzing § 1981 claims, we apply the same standards as in Title VII cases.
Johnson v. City of Fort Wayne,
