Rеversed by published opinion. Judge MOTZ wrote the opinion, in which Judge KING and Judge DAVIS joined.
OPINION
JTH Tax, Inc. (“Liberty”) appeals from an order dismissing its complaint for lack of subject matter jurisdiction. Liberty contends that the district court erred in holding that its complaint failed to meet the $75,000 amount in controversy requirement for diversity jurisdiction under 28 U.S.C. § 1332(a). We agree and so reverse.
I.
Liberty franchises thousands of tax preparation offices nationwide. The dispute before us arises from its relationship with Harry Frashier, one of its franchisees. In 2006, Frashier signed a franchise agreement with Liberty granting him the right to operate Liberty Tax Service franchises in a designated area of West Virginia. In return, Frashier agreed to several post-termination provisions, including a covenant not to compete and a requirement that he return all customer lists and equipment to Liberty.
Frashier operated a Liberty franchise tax office without incident until 2008. On August 26 of that year, after Liberty had filed, but then dismissed, a lawsuit alleging Frashier’s breach of the agreement, Frashier offered to sell Liberty a right of first refusal for the purchase of Frashier’s franchise territory for $80,000. When the parties failed to agree on the terms of a sale, Frashier closed his franchise, which prompted Liberty to tеrminate its agreement with Frashier.
This dispute centers on what happened next. On January 28, 2009, Liberty filed a complaint in the Eastern District of Virginia, seeking $80,000 in damages and a permanеnt injunction compelling Frashier’s compliance with the post-termination provisions of the franchise agreement. Specifically, Liberty claimed that Frashier breached his post-termination duties by using his former office to support a competing tax enterprise and by failing to return the requisite materials to Liberty. Frashier responded that he mеrely leased office equipment and furniture to a different tax venture, actions he described as consistent with the agreement. He further claimed that he now offers only frеe tax preparation services to the indigent.
Liberty never amended its complaint, but in its subsequent motion for summary judgment, Liberty refined its damages calculation, seeking $60,456.25 in money dаmages and injunctive relief. The district court sua sponte dismissed Liberty’s complaint for failure to meet the $75,000 amount in controversy requirement for diversity jurisdiction. When Liberty timely moved for alteration of the judgment under Federal Rule of Civil Procedure 59(e), the court denied the motion.
Liberty then noted this appeal. We review de novo the judgment of the district court dismissing the complaint for lack of subject matter jurisdiction.
See Pitt Cnty. v. Hotels.com, L.P.,
*638 II.
In most cases, the “sum claimed by the plaintiff controls” the amount in controversy determination.
St. Paul Mercury Indem. Co. v. Red Cab Co.,
Defendants, seeking dismissal of diversity actions for lack of a sufficient amount in controversy, must therefore shoulder a heavy burden. They must show “the legal impossibility of recovery” to be “so certain as virtually to negative the plaintiffs good faith in asserting the claim.”
Wiggins v. N. Am. Equitable Life Assurance Co.,
With these controlling principles in mind, we turn to the case at hand.
III.
Courts generally determine the amount in controversy by reference to the plaintiffs complaint.
See Wiggins,
Here, Liberty’s complaint — which it has not amended — alleges $80,000 in damages, a sum sufficient to exceed the $75,000 amount necessary for diversity jurisdiction. Liberty’s later downward adjustment made in its motion for summary judgment (but not in any amended comрlaint) does not constitute a “subsequent reduction of the amount claimed” sufficient to “oust the district court’s jurisdiction.”
Id.
at 295,
In other words, jurisdiction turns not on ' the sum contained in Liberty’s summary judgment motion, but on the good faith of the аllegation in its complaint of an adequate jurisdictional amount. The district court did not find, nor has Frashier even argued, that Liberty made a bad faith claim of $80,000 in its complaint. Acсordingly, the complaint appears sufficient to allege an adequate jurisdictional amount.
IV.
To be sure, even a plaintiff whose complaint alleges a sufficient amount in controversy cannot secure jurisdiction “if, from the proofs, the court is satisfied to a [legal] certainty that the plaintiff never was entitled to recover that аmount.”
St. Paul Mercury,
This is so because, like requests for money damages, requests for injunctive relief must be valued in determining whether the plaintiff has alleged a sufficient amоunt in controversy.
See Hunt v. Wash. State Apple Adver. Comm’n,
Consideration of the requested injunctive relief compels the conclusion that Liberty’s claim alleges a sufficient amount in controversy. Even if the $60,456.25 alleged in its summary judgment motion constitutes the sole money damagеs sought by Liberty, its requested injunctive relief need only have a good faith worth of $14,543.76, i.e. the amount necessary to yield a combined value in excess of $75,000.
We ascertain the vаlue of an injunction for amount in controversy purposes by reference to the larger of two figures: the injunction’s worth to the plaintiff or its cost to the defendant.
See Dixon v. Edwards,
With respect to the first, Liberty proposes two distinct ways of calculating the value of the injunction, both of which produce a figure well over $14,543.76. First, Liberty proposes adhering to its regular accounting practice of valuing franchises at 130% of the previous year’s net receipts. Using such a formula, it values Frashier’s former frаnchise, and thus the injunction forbidding his alleged improper use of that franchise, at $78,593.13. Second, it proposes a focus on the reputational value generated by the sоught injunction. Under this approach, courts consider the ongoing diminution in Liberty’s market credibility allegedly caused by Frashier’s intransigence.
See MultiChannel TV Cable Co. v. Charlottesville Quality Cable Operating Co.,
As for cost to Frashier, Liberty calculates the amount to be a minimum of $30,000. Liberty derivеs that figure from Frashier’s 5-year lease of his former Liberty office at $500 per month, arguing that an injunction prohibiting such a lease would cost Frashier $30,000 in lost profits.
We pass no judgment on the merits of any of these formulations.
See United States v. North Carolina,
V.
For the foregoing reasons, the judgment of the district court is
REVERSED.
Notes
Liberty also appeals the district court’s order denying the Rule 59(e) motion. Given our reversal of the judgment dismissing the complaint, we do not reach this question.
