Joseph Lerro and John Duty v. The Quaker Oats Company, Snapple Beverage Corporation, and Thomas H. LeeJoseph Lerro and John Duty v. The Quaker Oats Company, Snapple Beverage Corporation, and Thomas H. Lee
The Quaker Oats Company acquired Snapple Beverage Corporation for $1.7 billion in 1994. A merger agreement was signed on November 1, 1994, and a tender offer was announced to the public on November 4. Quaker Oats offered $14 in cash for each share of Snapple stock; the merger agreement contemplated the same payment per share. Investors who thought $14 too low could refuse to tender, vote against the merger, and demand appraisal under § 262 of the Delaware Corporation Law. Nonethеless, the success of the transaction was assured by the support of Thomas H. Lee, who controlled at least 35 percent of Snapple’s shares (this is plaintiffs’ figure; the tender offer documents say that he controlled 47 percent). Lee not only promised to tender his shares but also gave Quaker Oats an option to purchase them even if the tender offer failed. When the offer closed, 96.5 percent of Snapple’s stock had been tendered. Quaker Oats immediately effected a short-form merger under Delaware law between Snapple and LOOP Acquisition Corporation, which had been created for this purpose. Later LOOP changed its name to Snapple Beverage Corporation, which is today a wholly-owned subsidiary of Quaker Oats.
I
One part of the offering document intrigued investors Joseph Lerro and John Duty:
At the insistence of Parent [Quaker Oats] and to induce Parent to enter into the Merger Agreement, a number of agreements relating to employment, non-competition, consulting and other matters were entered into and are described in the Schedule 14D-9. Additionally, the Company [Snapple] and Stokley-Van Camp, Inc., a subsidiary of Parent entered into a new Distribution Agreement (the “Distributor Agreement”) with Select Beverages, Inc. (“Select”) for the distribution of their respective products. A majority of the common stock of Select is held by affiliates of THL [Thomas H. Lee Company] and 20 percent of such common stock is held by the Company. The Distributor Agreement grants to Select the exclusive right to distribute in certain areas of Indiana, Illinois (including Chicago) and Wisconsin, certain sizes of Snapple and Gatorade in certain channels. The Agreement commences upon consummation of the Offer and is perpetual, and is subject to termination if Select fails to satisfy certain tests for increasing distribution penetration and available visicoolers. The effect of the Distribution Agreement will be to cause Select to lose some Snapple sales and to gain some Gatorade sales.
Lerro and Duty filed separate actions under § 14(d) of the Securities Exchange Act оf 1934, as added by the Williams Act of 1968,
The consideration paid to any security holder pursuant to the tender offer is the highest consideration paid to any other security holder during such tender offer.
According to Lerro and Duty, profits anticipated under the Distributor Agreement are consideration Lee received in his role as a
Quaker Oats believes that the Distributor Agreement is а substitute for Select’s existing contractual rights (it had perpetual distribution rights for some Snapple products) rather than compensation for anyone’s shares. Moreover, Quaker Oats submits, the valuation of such a contract as of November 1994 would be next to impossible, because Select’s profits depended on how fast it could increase beverage sales — indeed, on whether it could avoid termination under the “tests for increasing distribution penetration and available visicoolers”. Lee was not required by the Internal Revenue Code to treat the present value of the flow of future profits as a capital gain realized in November 1994 from the sale of stock, and one may doubt whether it would be sound to try to capitalize those profits for other purposes. There is also some question whether Rule 14d-10(a)(2) creates a private right of action for damages. Compare
Piper v. Chris-Craft Industries, Inc.,
Instead of deciding the ease on. any of these grounds-some of which might have required factual development-thе district judge assumed that the Distributor Agreement compensated Lee for his shares in Snapple but dismissed the suit anyway under
II
Before we tackle the seeurities-law issues, we address the district court’s alternative ground of decision: that plaintiffs forfeited all of their arguments by failing to object within 10 days after a magistrate judge recommended dismissal of the complaint. See
Thomas v. Arn,
“Within 10 days after being served with a copy of the recommended disposition, a party may serve and file specific, written objections to the proposed findings and recommendations.”
The district judge began with the 10 days provided by
Neither
Ill
The district court’s analysis of the merits depends on its conclusion that, so far as the Williams Act and Rule 14d-10(a)(2) are concerned, Quaker Oats could have bought Lee’s shares at $20 (or $50) apiece the day before commencing the tender offer, without objection from other investors. Is that true? Certainly it is consistent with the language of the rule, which gives every investor whose shares are acquired as part of the offer “the highest consideration paid to any other security holder
during
such tender offer” (emphasis added). Everyone who ten
Purchases near in time to a tender offer, but outside it, may be essential to transactions that all investors find beneficial. Controlling shareholders often receive indirect or non-monetary benefits and are unwilling to part with their stock (and hence with control) for a price that outside investors find attractive. At the same timе,' potential bidders may be unable to profit by paying everyone the price essential to separate the insiders from their shares. Suppose a firm’s stock is trading for $20, insiders who hold 30 percent of the firm would not sell for less than $30, and a potential bidder values the entire firm at $25 per share. An offer of $25 for all stock would not attract the insiders’ shares; and as a practical matter (if not a legal matter under some states’ laws), failure to attract the control bloc would doom the offer. The transaction would be feasiblе, however, if the- acquiror could pay $30 to the control group before the bid commences and acquire the rest of the stock at $22 per share, for an average price of $24.40. Everyone is better off: the public investors prefer $22 to $20; the control group is happy; the bidder anticipates a profit of 60$ per share. Treating the Williams Act as a mandate for an identical price across the board — as opposed to an identical price for all shares acquired in the offer — would make all invеstors worse off.
Just as those who sell for $15 today cannot complain if their trading partner pays $20 to someone else tomorrow, those who sell in the market a day before the offer starts are not entitled to the higher price paid to those who wait (nor are those who sell in the offer entitled to a higher price paid before or after its duration); the point of Rules 10b-13,14d-10, and their cousins is to demark clearly the periods during which the special Williams Act rules apply. Once the offer begins, professional investors and аmateurs receive the same price. That is the objective of § 14(d)(7) and Rule 14d-10. Persons who make tender offers do not lose their ability to participate as investors for undefined periods “near” the time of the offer. With millions or even billions of dollars at stake, precise definition of the blackout period is essential, and the SEC has accordingly consistently differentiated actions “during” an offer from those dose to the offer’s beginning or end. The line is arbitrary, to be sure; it invites transactions that use the rules for personal advantage (“tax planning” is a respected specialty of the bar, while “tax evasion” is a felony); but some line is essential, and it had best be a bright one.
Against this conclusion, which rests on both the language and the function of the rules, plaintiffs set
Field v. Trump,
Epstein
does not present an integration or step-transaction problem. Matsushita wanted to acquire MCA and was willing to pay $71 per share. Two of MCA’s largest investors had substantial blocks of stock with a basis of 3? per share. Taxes on the recognition of $70.97 per share made the offer unattractive to them. Matsushita offered these two investors a special deal, under which shares would be exchanged (without recognition of gain) rather than purchased. A subsidiary of Matsushita swapped its own preferred stock for the common stock of MCA. Problems under Rule 14d-10 arose because Matsushita funded the subsidiary at 106 percent of the price paid in the tender offer— and because the exchange did not occur until the tender offer had succeeded. Until then, both sides were free to back out.
Epstein
lacks precedential value; the Supreme Court vacated the judgment after concluding that the ninth circuit should not have reached the merits in light of a prior settlement of class litigation in Delaware. Whatever persuasive force the opinion retains does not assist our plaintiffs, because
Epstein
simply does not address the proper treatment of а transaction completed before a tender offer begins— except in dictum that favors Quaker Oats. “If, in advance of the tender offer, [the investor] had become unconditionally obligated to exchange his MCA shares, the transaction would not have violated Rule 14d-10, even if Matsushita believed that acquiring [the] shares' was a first step in acquiring MCA.”
Of course, all of this assumes that the transaction betweеn Stokley-Van Camp and THL (and therefore between Quaker Oats and Lee) really did precede the commencement of the tender offer. Plaintiffs’ complaint alleges, and we therefore assume, that the Distributor Agreement was integral to the transaction, in the sense that Quaker Oats would not have launched the bid unless it knew that Lee was satisfied with the terms. The Distributor Agreement was
signed
on November 1, but its effect depended on the
merger
and obviously was bound up with the tender offer too (Lee promised to tender his shares and gave Quaker Oats an option on them). Nonetheless, this does not establish that Quaker Oats paid Lee more than $14 per share “during” the tender offer. The agreements were signed before the offer began, and were effective with a merger that occurred later.
Kramer
rejects, rightly we think, any argument that a follow-up merger should be integrated with a tender offer. They are different transactions, under different bodies of law (federal law regulates the tender offer and state law the merger). Accepting plaintiffs’ request to treat the tender offer and the merger as a single step would imperil countless ordinary transactions— from two-tier tender offer and merger sequences (with different prices, or different forms of securities, offered in the two tiers) to simple employment agreements under which the surviving entity promises to employ managers for stated terms or give severance pay. Suppose a firm’s CEO, who is also a shareholder, negotiates a deal under which his contract will be extended for two years after an acquisition. Must a court attempt to determine how much in advance of two years the CEO would have beеn eased out, but for the agreement? On plaintiffs’
Doubtless there are limits to the use of a follow-up merger as a means to deliver extra compensation. Suppose Quaker Oats had promised Lee $14 for each share he tendered during the offer, plus another $6 for each of these shares one month later. Just as tax law requires “boot” to be treated as a gain received from the sale of stock, securities law treats “boot” as a payment during the tender offer. But as we have already mentioned, the Internal Revenue Code does not require Lee to treat the present value of THL’s profits as part of the price realized on the exchange of Lee’s shares in Snapple, and we see no reason to devise a broader attribution doctrine under the securities laws. Plaintiffs have not alleged that Lee and Quaker Oats devised a boot transaction, and we therefore need not decide how such deals should be treated under Rule 14d-10. Plaintiffs’ own complaint alleges that Lee controlled enough shares to ensure the success of Quaker’s bid, so the “success and merger” contingency in the Distributor Agreement was theoretical only.
Because transactions before or after a tender offer are outside the scope of Rule 14d-10, we must decide whether thе transactions at issue preceded the tender offer. Rule 14d-2(a) addresses this directly:
A tender offer shall commence for the purposes of section 14(d) of the Act and the rules promulgated thereunder at 12:01 A.M. on the date when the first of the following events occurs:
(1) The long form publication of the tender offer is first published by the bidder pursuant to Rule 14d-4 (a)(1);
(2) The summary advertisement of the tender offer is first published by the bidder pursuant to Rule 14d-4 (a)(2);
(3) The summary advertisement or the long form publication of the tender offer is first published by the bidder pursuant to Rule 14d-4(а)(3);
(4) Definitive copies of a tender offer, in which the consideration offered by the bidder consists of securities registered pursuant to the Securities Act of 1933, are first published or sent or given by the bidder to security holders; or
(5) The tender offer is first published or sent or given to security holders by the bidder by any means not otherwise referred to in paragraphs (a)(1) through (4) of this rule.
The Merger Agreement and Distributor Agreement were signed on November 1, 1994. News of an impending bid first reached the public, via the Dow Jones News Wire, on November 2, and the tender offer was formally announced on November 4, commencing it on that date.
Not so, plaintiffs insist. They believe that the offer commenced even before November 1 under Rule 14d-2(a)(5), because it was “given” to Lee and other Snapple insiders before then. How could they negotiate the agreements and promise to tender their shares, plaintiffs ask, if an offer had not been extended? Plaintiffs read “security holders” in Rule 14d-2(a)(5) to mean any security holder, rather than investors in general; on plaintiffs’ understanding, a tender offer “commences” as soon as a pоtential bidder opens negotiation with a potential target’s management. Yet no case or administrative interpretation supports that understanding. Rule 14d-2 contemplates general publication or notice, as the SEC’s explanation confirms. 44 Fed.Reg. 70340 (Dec. 6,1979). Under the rule, “the tender offer” means the definitive announcement, not negotiations looking toward an offer. No one supposes that a public offer of securities begins, for purposes of § 5 of the 1933 Act, when a firm and its investment bank open private convеrsations; why should a tender offer be treated differently? The language “first published or sent or given to security holders” comes from § 14(d)(1) of the Act, and Rule 14d-4(a) elaborates by defining this event as the transmission of the forms required by statute and regulation; that step necessarily follows rather than precedes negotiations.
Plaintiffs remind us that neither the Williams Act nor the SEC’s regulations defines “tender offer.” That term has been frustratingly difficult to encapsulate. Compare
Hanson Trust with SEC v. Carter Hawley Hale Stores, Inc.,
Affirmed.