MEMORANDUM AND ORDER ALLOWING DEFENDANTS’ MOTIONS TO DISMISS
Jоhnson Creative Arts, Inc. (“Creative Arts”) commenced this action against Wool Masters, Inc. (“Wool Masters”), its two shareholders and others, alleging trademark violations, unfair competition and breach of contract. Wool Masters and its two shareholders, defendants Keyes and Guerrero, have moved to dismiss the action pursuant to Rule 12(b)(2) and Rule 12(b)(3) of the Federal Rules of Civil Procedure on the grounds of lack of personal jurisdiction and improper venue. 1
I. Facts
The facts relevant to the motion to dismiss arе not in dispute. Plaintiff Creative Arts is a Delaware corporation with its principal place of business in West Townsend, Massachusetts. It manufactures, distributes and sells wool yarn. The yarn, distributed nationally under the names Paternayan and Paterna, comes in over 350 colors. These colors are designated by means of an arbitrary numerical code that appears in books and charts furnished by Creative Arts to its retail outlets. Customers use the code to identify the color or shade of yarn they desire.
Defendant Wool Masters is a New York corporation with its principal place of business in Pearl River, New York. It was *1109 incorporated on January 28, 1982. All the planning for the incorporation took place in New York. Defendant Keyes is president, vice president, and treasurer. Defendant Guerrero is secretary. They are the sole shareholders. Both were formerly employed by Creative Arts in its Paternayan Bros, division, which is located in New York City. Keyes was employed as financial manager, Guerrero as production manager. Both individuals reside in New York.
Wool Masters engaged in mail solicitation of various retail stores in Massachusetts and elsewhere, advising prospective customers that:
Wool Masters is comprised of former Paternayan Bros, managers in an effort to create the finest Persian yarn in the needleeraft market____
We are presently offering all the new and old colors that Paternayan carries and we will be making additions in the future to improve your color selection. We are not clаiming to be as good as Paternayan or any other company— we’re claiming to be better____
To order or obtain more information, please call Wool Masters at (914) 735-2230 or 2335, or use the enclosed order form. You can -order by using either Paternayan’s old or new product numbers but please state clearly which set of numbers you are using.
The gist of Creative Arts’ complaint is that Wool Masters’ instruction to use Creative Arts’ special numerical code in ordering Wool Masters’ yarn encouraged retailers to palm off Wool Masters’ yarn as yarn manufactured by Creative Arts.
The mail solicitation was based primarily on yellow page listings for needlepoint shops in various cities throughout the country, including Boston, Cape Cod and Worcester. The letter itself was written by defendant Keyes in New York and was mailed by him from New York.
Following the mail solicitation, Wool Masters began receiving written and telephone orders from various retail outlets located in Massachusetts and 34 other states. Wool Masters processed these orders in New York. All its sales were shipped f.o.b. New York. As of October 1, 1982, when this action was brought, Wool Masters had sold $8,773 worth of yarn to retailers in Massachusetts. It appears that this amount represents approximately 6% of Wool Masters’ total sales. 2
Wool Masters is not registered to do business in Massachusetts. Nor does it maintain an office, a mailing address, a telephone listing, or any employees in the state.
II. Personal Jurisdiction
For the court to have personal jurisdiction over the moving defendants, we must find both that (a) the Mаssachusetts long-arm statute authorizes personal jurisdiction in the circumstances of this case and (b) the exercise of such jurisdiction would comport with the due process requirement that the defendants have certain “minimum contacts” with Massachusetts.
Hahn v. Vermont Law School,
1 Cir.1983,
The burden of proving the facts necessary to sustain jurisdiction is on the plaintiff.
Escude Cruz v. Ortho Pharmaceutical Corp.,
1 Cir.1980,
A court may exercise personal jurisdiction over a person, who acts directly оr by an agent, as to a cause of action in law or equity arising from the person’s
*1110 (a) transacting any business in this commonwealth; ... 3
The “transacting any business” provision of the Massachusetts long-arm statute has been construed broadly.
Hahn v. Vermont Law School, supra
at 50;
Nova Biomedical Corp. v. Moller,
1 Cir.1980,
A. Corporate Defendant
We first apply this standard to the corporate defendant, Wool Masters. In our view, Wool Masters’ solicitation letter and its sales totalling approximately $8800 to Massachusetts retailers authorize jurisdiction over the corporation. Cases such as
Droukas v. Divers Training Academy,
1978,
On the due process issue
Vencedor Mfg. Co. v. Gougler Industries,
1 Cir.1977,
For these reasons, Wool Masters’ motion to dismiss for lack of personal jurisdiction is denied.
B. Individual Defendants
We turn now to the individual defendants, Keyes and Guerrero. The general rule is that jurisdiction оver the individual officers of a corporation may not be based merely on jurisdiction over the corporation. Escude Cruz v. Ortho Pharmaceutical Corp., supra at 906. There must be an independent basis for asserting long-arm jurisdiction. Plaintiff’s conclusory allegation that the individual defendants own and control the corporate defendant is insufficient to show that they transacted business in Massachusetts. Plaintiff has made no showing that defendant Guerrero had any contacts with Massachusetts that would constitute “transacting business.” Indeed, the affidavits of defendаnts Keyes and Guerrero state that defendant Guerrero was involved in neither the incorporation of Wool Masters nor the solicitation letter. The fact that Guerrero is the corporation’s secretary and owns a substantial portion of the corporation’s stock does not without more establish that he was transacting business in Massachusetts for jurisdictional purposes. Because the plaintiff has failed to meet its burden of proving the facts necessary to sustain personal jurisdiction over defendant Guerrero, the action against him must be dismissed.
It is undisputed, on the other hand, that Keyes planned the incorporation of Wool Masters, that he composed and mailed the solicitation letter, and that he even accepted telephone orders from Massachusetts retailers. This evidence is sufficient to establish an independent basis for long-arm jurisdiction over defendant Keyes.
The “fiduciary shield” doctrine affords Keyes no protection in this case. The doctrine holds thаt acts performed by a person in his capacity as a corporate fiduciary may not form the predicate for the exercise of jurisdiction over him in his individual capacity.
7
The justification for the doctrine is the notion that it is unfair to force an individual to defend a suit brought against him personally in a forum with which his only relevant contacts are acts performed not for his own benefit but for the benefit of his employer.
Marine Midland Bank, N.A. v. Miller,
2 Cir.1981,
III. Venue
Having decided that the assertion of personal jurisdiction is authorized over defendants Wool Masters and Keyes, we now turn to whether venue is proper in the District of Massachusetts. For venue to lie in this district under 28 U.S.C. § 1391(b), the claim must have arisen here. In the alternative, the corporate defendant alone may be sued here if it is doing business in Massachusetts under 28 U.S.C. § 1391(c).
A. § 1391(b)
The prevailing test for venue under the “claim аrising” provision of § 1391(b) is whether a substantial portion of the acts giving rise to the plaintiff’s claim occurred in this district.
Lamont v. Haig,
D.C.Cir.1978,
Such is the case here. Wool Mastеrs’ principal place of business is in the Southern District of New York. Planning and preparation for the incorporation also took place in New York. The solicitation letter, which constitutes a significant component of plaintiff's claim was written and mailed from the Southern District of New York. It bore the New York address of Wool Masters’ headquarters. We therefore conclude that venue would be proper in the Southern District of New York. 9
We reject plaintiff’s contention that venue is alsо proper in the District of Massachusetts. Wool Masters’ sales in Massachusetts only constitute approximately
6%
of its total sales. Nothing distinguishes Massachusetts from the thirty-four other states in which Wool Masters sells its products, except that it is the most convenient district for the plaintiff, a factor which is not relevant to the venue analysis.
Leroy, supra
*1113
Plaintiff relies on
VRS, Inc. v. Volume Shoe Corp.,
N.D.Ga.1982,
The correct approach to venue under the “claim arising” provision of § 1391(b), we believe, must both consider litigative efficiency and examine whether the acts which occurred in the district and gave rise to plaintiff’s claim were substantial. For these reasons the claim against defendant Keyes is dismissed for improper venue.
B. § 1891(c)
The corporate defendаnt, Wool Masters, may also be sued here if it is “doing business” in this district for the purposes of 28 U.S.C. § 1391(c).
11
Courts have disagreed on the meaning of “doing business.” Some courts have found that “doing business” under § 1391(c) and “transacting any business” under the typical long-arm statute are identical concepts “such that the satisfaction of one provision ipso facto satisfies the other.” Note, “Federal Venue Over Corporations Under Section 1391(c): Plaintiff Corporations, the Judicial District Limitation, and ‘Doing Business’,” 12
Ga.L.R.
296, 308 (1978); see
Houston Fearless Corp. v. Teter,
10 Cir.1963,
*1114
We believe that the weight of authority supports the contrary position, however.
Wright v. Columbia University,
E.D.Pa.1981,
Jurisdiction and venue, while conaprising many of the same considerations, are not the same thing. Both are designed to test the fairness to the defendant and the degree of inconvenience caused him by requiring him to litigate in a particulаr court. But jurisdiction is relatively more concerned with fairness and venue more concerned with inconvenience.
Because jurisdiction and venue perform different functions in our judicial system, each calls for independent examination. Furthermore, many states contain several federal judicial districts. It would seem anomalous to allow a defendant’s contacts with one corner of a state automatically to justify venue in all of the state’s judicial districts. See Note, supra at 307. For these reasons, we hold that for a corporation to be “doing business” under § 1391(c), it must be engaged in activity beyond the minimum contacts required for the positing of in personam jurisdiction.
Unfortunately, most of the cases that have differentiated between “transacting business” for personal jurisdiction and “doing business” for federal venue have been unable to articulate a workable test for determining when a corporate defendant is “doing business” in a particular district. The “licensing test” formulated in
Remington Rand, Inc. v. Knapp-Monarch Co.,
E.D.Pa.1956,
This issue does not lend itself to an analysis using neat labels and catch-phrases. It requires a fact-sensitive inquiry into the general character of the corporation, the nature and scope of its business operations, and the extent and continuity of authorized corporate conduct within the forum. Accutest Corp. v. Accu Test Systems, Inc., supra at 422.
In light of these factors, we conclude that Wool Masters’ solicitation efforts and its approximately $8800 in Massachusetts sales fall short of the amount of activity required for venue under § 1391(c). It is impossible to state precisely what volume or percentage of sales is required to sustain venue under § 1391(c) when solicitation and sales constitute a corporation’s only contact with the selected forum.
Honda Associates, Inc. v. Nozawa Trading, Inc.,
S.D.N.Y.1974,
IV. Summary
There is jurisdiction over the defendants Wool Masters and Keyes under Mass.G.L. c. 223A, § 3(a), and that jurisdiction is consistent with federal requirements of due process. There is no jurisdiction over the defendant Guerrero.
Venue in this district over the defendants is improper, however, as the cause of action did not arise in this district for the purposes of 28 U.S.C. § 1391(b) and as the corporate defendant is not doing business in this district for the purposes of 28 U.S.C. § 1391(c).
The action is dismissed against defendant Guerrero fоr lack of personal jurisdiction. It is also dismissed against defendants Wool Masters and Keyes for improper venue. The court has the authority to transfer this action even though there is no personal jurisdiction over defendant Guerrero and venue is improper as to defendants Keyes and Wool Masters.
Goldlawr, Inc. v. Heiman,
1962,
Notes
. The two non-moving defendants, Threadneedle, Inc. and Marcia A. Yоung d/b/a Wool Gathering, are Massachusetts retailers. They do not challenge the jurisdiction of this court or venue in this district.
. After an evidentiary hearing, a United States Magistrate determined that Massachusetts was the sixth largest state in terms of sales for Wool Masters, and that of those six states Massachusetts sales represent approximately one-seventh of the total. Wool Masters disputes those determinations, contending that the information on which they were based was incomplete. Since Creаtive Arts has not challenged any of Wool Masters’ representations concerning sales figures, including the 6% figure noted in the text, the court accepts Wool Masters' representations as accurate.
. Plaintiff also predicates jurisdiction on Mass. G.L. c. 223A, § 3(d), which provides for jurisdiction over a person who causes tortious injury in the state. With respect to defendants Wool Masters and Keyes, we need not reach this issue since we have found jurisdiction is authorized over them by virtue of their transacting businеss in the state. See post at 1110-1112. With respect to defendant Guerrero, jurisdiction is not authorized under § 3(d) because there is no allegation that Guerrero personally engaged in any tortious conduct. Cf. Escude Cruz v. Ortho Pharmaceutical Corp., supra at 906-908 (no jurisdiction without causal connection between defendant’s acts and claimed injury).
.
Vencedor
concerned jurisdiction under the long-arm statute of Puerto Rico. That statute permits the exercise of jurisdiction to the full extent of constitutional authority.
. Vencedor also disposes of Wool Masters’ argument that because all its shipments were f.o.b. New York, it only transacted business in New York. The Vencedor court rejected the same argument, refusing to rely on the f.o.b. designation when analyzing jurisdiction in a mail order case. Vencedor, supra at 890-91.
.
Accutest Corp. v. Accu Test Systems, Inc.,
D.Mass.1982,
. Creative Arts’ response tо the invocation of the fiduciary shield doctrine is a citation to
Donsco, Inc. v. Casper Corp.,
3 Cir.1978,
. Prior to the
Leroy
case, most courts used the "weight of contacts" test first announced in
Philadelphia Housing Authority v. American Radiator & Standard Sanitary Corp.,
E.D.Pa.1968,
. That venue would be proper in the Southern District of New York is not disputed by Creative Arts.
. We do not place аny weight on the individual defendants' former employment with Creative Arts. There is no evidence that any of the acts giving rise to plaintiff's claim occurred while Keyes and Guerrero were employed by plaintiff. Although Keyes and Guerrero may never have gone into the yarn business but for their employment with Creative Arts, that fact has no bearing on the venue issue because it is not a necessary element of plaintiff’s unfair competition claim. It was not until Keyes and Guerrero left plaintiff’s employ and started their оwn business that any acts could have occurred “giving rise to plaintiff’s claim.” Lamont v. Haig, supra at 1134. Plaintiff relies on a portion of Keyes’ deposition testimony in which Keyes states that one of the criteria he used in determining to whom the solicitation letter should be sent was whether a retailer had been a good customer of Creative Arts, a fact he learned during his employment with Creative Arts. Accepting this statement as true, it simply is too thin a reed on which to base venue when all the other relevant circumstances рoint to the Southern District of New York as the proper district.
Nor do we place any weight on the fact that the two non-moving defendants are Massachu
*1113
setts retailers. Plaintiff just as easily could have joined retailers from the other 34 states in which Wool Masters sold its yarn. Plaintiff’s unfettered choice of defendants does not mean it has an unfettered choice of judicial districts.
Cf. Leroy, supra
at 186-187,
. Defendant Wool Masters argues that even if its own business activities here are sufficiently extensive to meet the venue requirеments of 28 U.S.C. § 1391(c), venue for the entire action is still improper in this district because the venue requirements of 28 U.S.C. § 1391(b) have not been met with respect to the individual defendants. This same argument was rejected by the court in Van Schaick v. Church of Scientology,
D.Mass.1982,
[T]he defense of improper venue is personal to the party to whom it applies, and a resident defendant may not avail himself of a dismissal or transfer due to improper venue over a nonresident, unless the latter is an indispensable party (citations omitted).
Defendants’ citation to
Pfeiffer v. International Academy of Biomagnetic Medicine,
W.D.Mo.1981,
. Perhaps the biggest problem with the "licensing test” is its ambiguous relationship to various state licensing laws. Note,
supra
at 321. Venue is a matter of federal law.
Cf. Leroy, supra
. The venue ruling in
Agra
was based on the venue provisions of the antitrust laws, not § 1391(c). Since the requirements of § 1391(c) appear to be stricter than the antitrust venue provisions,
. The pendent breach of contract claim against the moving defendants is also dismissed.
United Mine Workers v. Gibbs,
1966,
