OPINION
Plaintiff-Appellant John J. Glassner, individually and as executor for the estate of Ella J. Glassner, appeals the district court’s decision dismissing his wrongful death action against Defendants-Appellees R.J. Reynolds Tobacco Co. and Philip Morris, Inc., (“Defendants”) 1 for failure to state a claim upon which relief could be granted pursuant to Fed.R.Civ.P. 12(b)(6). Glassner’s eight-count Complaint originally was filed in the Summit County Court of Common Pleas and subsequently was removed to the United States District Court for the Northern District of Ohio based upon diversity jurisdiction; it alleges the following: Fraud/Deceit (Count I); Conspiracy (Count II); Negligence (Count III); Strict Liability (Count TV); Negligent Misrepresentation (Count V); Consumer Fraud (Count VI); Malicious Conduct (Count VII); and Survivorship (Count VIII). Glassner appeals the district court’s decision, assigning error to the court’s determination that (1) the Ohio Product Liability Act (“OPLA”), Ohio Rev. Code §§ 2307.71-2307.79, bars his claims for negligence, strict liability, negligent misrepresentation, and malicious conduct (Counts III, TV, V, and VII) based upon the “common knowledge” doctrine; (2) Ohio law bars his common law fraud claim (Count I) on the ground that, because the health risks associated with smoking are common knowledge, any reliance on Defendants’ alleged misrepresentations or concealment of those risks is not justifiable; and (3) because his common law fraud claim fails as a matter of law, his derivative conspiracy claim (Count II) also must fail. Glassner does not appeal the district court’s dismissal of his consumer fraud and survivorship claims (Counts VI *346 and VIII), and therefore, those issues are not before us.
For the reasons that follow, we AFFIRM the decision of the district court.
BACKGROUND
Plaintiffs decedent, Ella J. Glassner, began smoking Defendants’ tobacco products in 1969. The Complaint alleges that “[a]s a direct and proximate result of decedent’s reliance on Defendants’ misrepresentations, omissions and concealments, the Plaintiffs decedent, Ella Glassner, age 67, died on March 8, 1997.” Athough the Complaint does not indicate Ella Glass-ner’s cause of death, it alleges that Defendants knew their tobacco products caused various smoking-related diseases and sought to “mislead, confuse, and conceal from the public the true dangers associated with smoking cigarettes.” Glassner alleges that Defendants “engaged in an ongoing conspiracy to actively misrepresent, omit and conceal the truth about nicotine in order to sustain the addictions of existing cigarette smokers and to hook thousands of new smokers every day, including Plaintiffs decedent.... Not only did the Tobacco Industry know, misrepresent, omit, and conceal that nicotine is an addictive drug, Plaintiff and other cigarette consumers are informed and believe that the Tobacco Industry ... manipulates and controls the levels of nicotine in these products to create and sustain the addiction.”
DISCUSSION
We review de novo a district court’s dismissal for failure to state a claim upon which relief can be granted.
See Sistrunk v. City of Strongsville,
We must treat as true all of the well-pleaded allegations of the complaint. All allegations must be construed in the light most favorable to the plaintiff. In order for a dismissal to be proper, it must appear beyond doubt that the plaintiff would not be able to recover under any set of facts that could be presented consistent with the allegations of the complaint.
Bower v. Federal Express Corp.,
When federal jurisdiction is based upon diversity of citizenship under 28 U.S.C. § 1332, as is the case here, we are bound by the substantive law of the state in which the action originally was brought.
See Erie R.R. v. Tompkins,
I. Preemption
In 1965, Congress enacted the Federal Cigarette Labeling and Advertising Act, 15 U.S.C. §§ 1331 et seq., which became effective on January 1, 1966. Section 4 of the Act mandated that all cigarettes sold or distributed in the United States have a *347 warning on the package stating: “CAUTION: CIGARETTE SMOKING MAY BE HAZARDOUS TO YOUR HEALTH.” 15 U.S.C. § 1333 (1965). Section 5 of the Labeling Act was captioned, “Preemption” and stated:
(a) No statement relating to smoking and health, other than the statement required by section 4 of this Act, shall be required on any cigarette package.
(b) No statement relating to smoking and health shall be required in the advertising of any cigarettes the packages of which are labeled in conformity with the provisions of this Act.
15 U.S.C. § 1334 (1965).
The Public Health Cigarette Smoking Act of 1969, which became effective on July 1, 1969, amended the 1965 Act and called for stronger warning labels on cigarette packages, requiring that from then on, the warning had to state that smoking is dangerous to one’s health rather than simply stating that smoking may be hazardous. See 15 U.S.C. § 1333 (1969). The 1969 Act also modified the preemption provision of the 1965 Act by amending § 5(b) to read as follows:
No requirement or prohibition based on smoking and health shall be imposed under State law with respect to the advertising or promotion of any cigarettes the packages of which are labeled in conformity with the provisions of this chapter.
15 U.S.C. § 1334(b) (1969).
In
Cipollone v. Liggett Group, Inc.,
Cipollone
held that the preemptive scope of each Act was governed entirely by the express language contained in Section 5. The Court determined that because each Act contained a provision defining the scope of the preemptory effect of that Act, those provisions must be construed narrowly and matters beyond their reach were not preempted.
See id.
at 517,
Cipollone
recognized that in order to decide whether any claim is preempted, a court must first determine “whether the legal duty that is the predicate of the common law damages action constitutes a ‘requirement or prohibition based on smoking and health ... imposed under State law with respect to .... advertising or promotion,’ giving that clause a fair but narrow reading.”
Id.
at 523-24,
Cipollone
next analyzed the plaintiffs fraudulent misrepresentation claims, the first of which was predicated on a state law prohibition against advertising and promotional statements tending to minimize smoking’s health hazards. That claim alleged that the manufacturers’ advertising neutralized the effect of the federally mandated warning labels. The Court held that such a fraud claim was preempted because it was inextricably linked to the plaintiffs failure-to-warn theory.
See id.
at 527-28,
In holding that the 1969 Act did not preempt all common law fraud claims, the Cipollone Court reasoned:
Congress intended the phrase “relating to smoking and health” (which was essentially unchanged by the 1969 Act) to be construed narrowly, so as not to proscribe the regulation of deceptive advertising. Moreover, this reading of “based on smoking and health” is wholly consistent with the purposes of the 1969 Act. State-law prohibitions on false statements of material fact do not create “diverse, nonuniform, and confusing” standards. Unlike state-law obligations concerning the warning necessary to render a product “reasonably safe,” state-law proscriptions on intentional fraud rely only on a single, uniform standard: falsity. Thus, we conclude that the phrase “based on smoking and health” fairly but narrowly construed does not encompass the more general duty not to make fraudulent statements. Accordingly, petitioner’s claim based on allegedly fraudulent statements made in respondents’ advertisements is not preempted by § 5(b) of the 1969 Act.
Id.
at 529,
Applying the plurality opinion in Cipollone to the Complaint in the present case is no easy task, as Glassner does not appear to have made any effort whatsoever to limit his claims to those allowed under Cipollone. Based upon our interpretation of Cipollone, however, we find that the Labeling Act does not preempt all of Glassner’s OPLA claims, which seem to be based upon both failure-to-warn and design defect theories. To the extent that Glassner alleges failure-to-warn claims based upon some duty owed by Defendants to issue additional or more clearly stated warnings on cigarette packages, his OPLA claims are preempted. Glassner’s failure-to-warn claims that do not rely on a state law “requirement or prohibition ... with respect to ... advertising or promotion,” as well as his claims based upon *349 design defect, however, are not preempted by the Labeling Act.
With regard to his allegations of common law fraud, Glassner does not bother to delineate the bases for his claims, again making it difficult to determine whether preemption applies. Glassner alleges that Defendants “conducted an aggressive marketing and advertising campaign intended to induce foreseeable users to purchase its tobacco product. Such advertising occurred in print media, on television, radio, on billboards and by other means.” Glassner also alleges that Defendants misled the public about the hazards of smoking through channels other than advertising and promotion, such as newspaper and magazine articles, press releases, and congressional testimony. Thus, we find that Glassner’s claims of fraud based upon fraudulent misrepresentation and concealment are preempted to the extent that they are predicated on a duty to issue additional or clearer warnings through advertising and promotion. However, we find that Glassner’s fraud claims premised on a general “duty not to deceive” rather than a “duty based on smoking and health” are not preempted by the Act. 2
Having addressed the question of preemption with regard to Glassner’s state law damages claims, we will address in turn those claims not preempted by the Labeling Act and the propriety of dismissal pursuant to Fed.R.Civ.P. 12(b)(6).
II. Ohio Product Liability Act
Under OPLA, a “product liability claim” is defined as:
a claim that is asserted in a civil action and that seeks to recover compensatory damages from a manufacturer or supplier for death, physical injury to person, emotional distress, or physical damage to property other than the product involved, that allegedly arose from any of the following:
(1) The design, formulation, production, construction, creation, assembly, rebuilding, testing, or marketing of that product;
(2) Any warning or instruction, or lack of warning or instruction, associated with that product;
(3) Any failure of that product to conform to any relevant representation or warranty.
Ohio Rev.Code § 2307.7RM). OPLA claims brought under a theory of design defect are governed by § 2307.75(E) of the statute, which provides:
A product is not defective in design or formulation if the harm for which the claimant seeks to recover compensatory damages was caused by an inherent characteristic of the product which is a generic aspect of the product that cannot be eliminated without substantially compromising the product’s usefulness or desirability and which is recognized by the ordinary person with the ordinary knowledge common to the community.
Ohio Rev.Code § 2307.75(E) (emphasis added). OPLA claims brought under a failure-to-warn theory are governed by § 2307.75(B), which states:
A product is not defective due to lack of warning or instruction or inadequate warning or instruction as a result of the failure of its manufacturer to warn or instruct about an open and obvious risk or a risk that is a matter of common knowledge.
*350 Ohio Rev.Code § 2307.76(B) (emphasis added). Defendants argue that based upon these provisions, liability under OPLA is barred because the inherent risks of smoking are a matter of common knowledge.
A. Common Knowledge Doctrine
This bar to recovery has come to be known as the “common knowledge” doctrine.
See Tompkin v. American Brands,
In
Tompkin,
we recently reversed the district court’s grant of summary judgment in favor of the defendant tobacco companies, holding that whether the dangers of smoking were common knowledge between 1950 and 1965 presented a question for the jury.
See Tompkin,
In our earlier decision in
Roysdon v. R.J. Reynolds Tobacco Co.,
Glassner attempts to distinguish
Roys-don
based on the 1994 Waxman Hearings, where the tobacco industry’s knowledge that tobacco is addictive and its manipulation of nicotine levels in cigarettes came to light during a congressional hearing chaired by Congressman Waxman of the Subcommittee on Health and the Environment of the House Energy and Commerce Committee. In
Hollar v. Philip Morris, Inc.,
While more information may be available about Defendants’ allegedly “intentional manipulation” of nicotine levels and their campaign to resurrect a “smoking controversy” that information does not negate the public’s long held knowledge that cigarettes are (and were) dangerous to health.
Id. The court recognized that the plaintiff and her decedent began smoking in 1968 and 1971, respectively, well after the Labeling Act became effective on January 1, 1966, stating, “the case law is well settled that the health hazards of smoking were within the ordinary citizen’s ‘common knowledge’ ” by the time the plaintiffs began smoking. Id.
In
Tompkin,
we emphasized that because the plaintiffs alleged that defendants’ products proximately caused Mr. Tompkin’s lung cancer, the common knowledge inquiry must be narrowed to the question of whether the link between cigarette smoking and lung cancer was common knowledge, not simply whether the link between cigarette smoking and general health maladies was common knowledge.
See Tompkin,
We recently affirmed a similar case dismissed on a 12(b)(6) motion where the complaint alleged, among other things, negligent misrepresentation and intentional infliction of emotional distress under OPLA.
See Amendola v. R.J. Reynolds Tobacco Co.,
Not only did the
Arriendóla
Court rely on
Roysdon,
it also found support in
Jones v. American Tobacco Co.,
We find the reasoning on this point to be sound. Not only did Glassner’s decedent begin smoking well after the 1965 Act mandated warning labels on cigarette packages, she continued to smoke even after the 1969 Act strengthened those warnings. Thus, we find that from the time Ella Glassner began smoking up until the time of her death, there existed a widespread public awareness of the health risks associated with smoking such that we must impute this “common knowledge” to her and presume that she was aware of and assumed those risks. Because Glass-ner’s OPLA claims not preempted by the Labeling Act nevertheless are barred by the common knowledge doctrine, the district court properly dismissed those claims pursuant to Fed.R.Civ.P. 12(b)(6).
III. Common Law Fraud
Glassner’s common law fraud claim goes beyond his OPLA claims in that he asserts that Defendants had extra knowledge concerning the harmful effects of smoking, such as the addictive nature of nicotine and the manipulation of nicotine levels in cigarettes, that they withheld that information despite a duty to disclose it, and that they in fact made material misrepresentations about cigarettes knowing such statements to be false. Glassner further alleges that the decedent relied on Defendants’ misrepresentations and concealment and was damaged as a result.
To prove a claim for common law fraud under Ohio law, a plaintiff must prove:
(a) a representation or, where there is a duty to disclose, concealment of a fact,
(b) which is material to the transaction at hand,
(c) made falsely, with knowledge of its falsity, or with such utter disregard and recklessness as to whether it is true or false that knowledge may be inferred,
(d) with the intent of misleading another into relying upon it,
(e) justifiable reliance upon the representation or concealment, and
(f) a resulting injury proximately caused by the reliance.
Burr v. Board of County Comm’rs of Stark Co.,
the party fails to exercise reasonable care to disclose a material fact which may justifiably induce another party to act or refrain from acting, and the non-disclosing party knows that the failure to disclose such information to the other party will render a prior statement or representation untrue or misleading.
*353
Jones,
A. Justifiable Reliance
Here, the district court focused on the “justifiable reliance” element required to prove common law fraud, holding that even if Glassner could prove reliance on the part of the decedent, Plaintiff could not prove that reliance was justifiable in light of the fact that health risks associated with smoking were common knowledge. We do not agree. Although common knowledge may relate to fraud by way of undermining proof that reliance on a material misrepresentation was justified, it is not an absolute defense; we must look to the particular information within the common knowledge of the ordinary person and to the specific allegations of misrepresentations or concealment.
See Amendola,
The district court’s reasoning that common knowledge, as a matter of law, makes any reliance non-justifiable for purposes of common law fraud is flawed: common knowledge of one thing, ie., the general health risks associated with smoking, is by no means common knowledge of another, ie., the manipulation of nicotine levels in its products. Here, Glassner’s fraud claim is based on allegations that Defendants misrepresented and concealed extra knowledge, beyond common knowledge, concerning the dangers of smoking. Although we recognize that common knowledge does not always vitiate the justifiability of reliance alleged in claims of fraud, Glassner nevertheless has failed to state a claim for common law fraud as a matter of law.
Glassner has alleged no facts whatsoever that would support a finding that his decedent relied on Defendants’ alleged misrepresentations and concealment.
See Tompkin,
It would border on speculation for a jury to try to ascertain what, if any, information plaintiffs decedent accepted or rejected; what, if any, of that information plaintiffs decedent relied upon in making her decision to smoke. Arguably, plaintiff could testify as to his understanding of his wife’s knowledge and/or reliance; however, this would be, at best, second-hand evidence and, at worst, hearsay.
Because Glassner has failed to allege facts sufficient to support a finding that his decedent relied on Defendants’ alleged misrepresentations, he has failed to plead, particularly or otherwise, the reliance element required to state a common law fraud claim under Ohio law.
B. Proximate Injury
Even if Glassner could establish that his decedent justifiably relied on Defendants’ alleged misrepresentations and concealment of its extra knowledge concerning the dangers of cigarette smoking, he has pled no facts to support a finding of “a resulting injury proximately caused by the reliance.”
See Burr,
IV. Conspiracy
Because the district court properly dismissed Glassner’s substantive claims, his claim for conspiracy must fail.
See NPF IV, Inc., v. Transitional Health Servs.,
CONCLUSION
For the reasons set forth above, we AFFIRM the judgment of the district court.
Notes
. The Complaint also named "John Doe Corporations I through X,” but these entities have not been identified.
.
Although Glassner’s Complaint is far from clear with respect to the particular facts he alleges in support of his allegations against Defendants, it seems that Glassner alleges' fraud based upon acts committed by Defendants both before and after 1969. We note that
Cipollone
does not block Glassner’s fraud claim to the extent that it is based upon conduct occurring before 1969.
Cipollone
instructs that the 1965 Act contained a very narrow preemption clause directed at governmental regulators, not state common law, and that only the 1969 Act precludes certain state common law claims by private plaintiffs.
See Cipollone,
. The Tennessee products liability statute relevant in Roysdon stated that an "unreasonably dangerous” product is one that is:
dangerous to an extent beyond that which could be contemplated by the ordinary consumer who purchases it with the ordinary knowledge common to the community as to its characteristics.
Tenn.Code Ann. § 29-28-102(8).
. Amendola did not address the common law fraud claim any further except to dismiss it based on a failure to plead the allegation with particularity pursuant to Fed.R.Civ.P. 9(b).
