MEMORANDUM OPINION
This case involves two sister companies in the plumbing business that are, in effect, fighting over their “inheritance.” They both claim exclusive rights to two trademarks — JOHN C. FLOOD and its abbreviated form FLOOD. The plaintiff John C. Flood of Virginia, Inc. (“Virginia Flood”) brought this suit against the defendants John C. Flood, Inc., which does business as John C. Flood of DC, Inc., as well as other individuals and corporate entities (collectively, “1996 Flood”). 1 Virginia Flood alleges four causes of action: (1) trademark infringement in violation of 15 U.S.C. § 1114(1) (Count 1), (2) unfair competition in violation of 15 U.S.C. § 1125(a) (Count 2), (3) common law service mark infringement and unfair competition (Count 3), and (4) declaration of Virginia Flood’s priority over all defendants and its right to register the trademarks (Count 4). (Compl. [# 1] at 9-11; Am. Compl. [# 28] at 13-18). 1996 Flood responded by bringing a number of counterclaims against Virginia Flood and other parties (collectively, “Virginia Flood”). 2 The counterclaims include: (1) false designation of origin, source, or sponsorship in violation of 15 U.S.C. § 1125(a) (Count 1); (2) cancellation of Virginia Flood’s registration of the disputed trademarks (Count 2-4); (3) declaration of 1996 Flood’s priority over Virginia Flood (Count 5); and (4) common law service mark infringement and unfair competition (Count 6). (Coun *92 tercl. [# 9] at 25-33). Now before the Court is Virginia Flood’s Motion for Summary Judgment [# 60] and 1996 Flood’s Renewed Motion for Partial Summary Judgment [# 65]. Unlike Virginia Flood, which has moved for judgment on all claims and counterclaims, 1996 Flood moves only for judgment on Virginia Flood’s claims and for declaratory judgment as to its counterclaim for priority over Virginia Flood. 1996 Flood leaves its remaining counterclaims for future disposition. Having considered the pleadings and the record in this case, I have concluded that Virginia Flood, as the licensee of the FLOOD marks, is estopped from now claiming ownership of those marks. Accordingly, for the reasons set forth below, Virginia Flood’s Motion for Summary Judgment is DENIED and 1996 Flood’s Motion for Partial Summary Judgment is GRANTED.
BACKGROUND
In 1984, defendants Mark Crooks and Mel Davis incorporated in Maryland a business by the name of John C. Flood, Inc. (“1984 Flood”). (Countercl. [#9] ¶ 11). This business provided plumbing, heating, and air conditioning services to customers in Maryland, the District of Columbia, and Virginia. (Id. ¶¶ 11-12; Davis Dep. [# 63-6] at 81). 1984 Flood traded under the service marks JOHN C. FLOOD and FLOOD (or variations thereof). (Davis Decl. [# 37-2] ¶¶ 3-5, 10-11).
Four years later, to further expand their operations in Virginia, Crooks and Davis incorporated another business under the name John C. Flood of Virginia, Inc. (“Virginia Flood”). (Id. ¶ 6). Crooks and Davis invited Clinton Haislip and James Seltzer, who then were employees of 1984 Flood, (Seltzer Decl. [# 63-11] ¶ 5), to join Virginia Flood as non-controlling shareholders. (Davis Decl. [# 37-2] ¶ 7). Haislip and Seltzer initially owned 49% of the stock, while Crooks and Davis owned 51%, (Davis Dep. [# 63-6] at 83), but eventually, Crooks and Davis gave Haislip and Seltzer an additional 1% share in the company, making Crooks and Davis equal owners with Haislip and Seltzer, (id. at 83-84, 94). Because Haislip and Seltzer lacked the technical expertise to run the business by themselves at the outset, Crooks and Davis regularly helped with the technical aspects of the business, maintained the books and records, and appointed a manager to oversee day-to-day operations. (Id. at 58-60).
There is no dispute that Virginia Flood had permission — that is, a license — to use the marks JOHN C. FLOOD and FLOOD without the modifier “of Virginia.” The parties disagree, however, about the nature and scope of that license. In his declaration, Seltzer testified that Crooks and Davis made a verbal agreement to allow Virginia Flood to use the marks on, among other things, its service trucks, contracts, invoices, and telephone book advertisements. (Seltzer Decl. [# 63-11] ¶ 6). In exchange, Virginia Flood paid Crooks and Davis a weekly sum. (Id.). Davis testified, however, that Virginia Flood was allowed to use the marks JOHN C. FLOOD or FLOOD only until it replaced the service trucks that already bore the marks and until it replaced old advertising spots with new ones. (Davis Dep. [# 63-6] at 57, 60-61). In any event, neither party disputes that Virginia Flood, whether or not it had authority to do so, has used the disputed marks continuously since it was formed in 1989. (See id. at 91; Seltzer Decl. [# 63-11] ¶ 7).
In June 1991, 1984 Flood and its principals, Crooks and Davis, filed for bankruptcy reorganization under Chapter 11 of the Bankruptcy Code. (Countercl. [# 9] ¶ 15). Sometime after filing for bankruptcy, *93 Crooks and Davis discontinued their involvement in Virginia Flood. (Davis Dep. [# 63-6] at 26-27). They resigned as officers of the company in July 1991. (Haislip Decl. [# 41-1] ¶ 7). Nearly two years later, in March 1993, the bankruptcy court appointed a trustee over 1984 Flood, and in September of that year, the bankruptcy court converted the case to Chapter 7 liquidation. (Countercl. [# 9] ¶ 15). Until the trustee was appointed, Crooks and Davis continued to operate 1984 Flood and to trade under the marks JOHN C. FLOOD and FLOOD. (Davis Decl. [# 37-2] ¶ 11). Once the trustee took control of 1984 Flood, however, Crooks and Davis shut down operations, turned the keys over to the trustee, and disconnected all the phones. (Davis Dep. [# 63-6] at 104-06). At that point, 1984 Flood no longer generated any revenue. (Id. at 105-06). Crooks and Davis also stopped monitoring Virginia Flood, (id. at 99), and relinquished its books, (id. at 96). In 1995, the trustee sold the 50% interest in Virginia Flood owned by Crooks and Davis to Haislip and Seltzer. (Countercl. [# 9] ¶ 17; Rinn Decl. [# 37-3] at 234-35; Defs.’ Resp. and Counterstatement to Virginia Flood Parties’ Statement of Undisputed Material Facts [# 73] ¶ 30).
Even though Crooks and Davis no longer operated 1984 Flood after the trustee assumed control of the company, they nevertheless carried on their plumbing, heating, and am conditioning business. (Davis Decl. [# 37-2] ¶ 12). Together with Robert and Joanna Smiley, Davis’s son-in-law and daughter, both Crooks and Davis did business through various corporations known as J.C.F., Inc., J.C. Flood, John C. Flood of DC, Inc., and John C. Flood of MD, Inc. (collectively, “new Flood entities”). (Id.). These entities used the marks JOHN C. FLOOD and FLOOD, as well as other assets belonging to 1984 Flood. (Id.; Rinn Decl. [# 37-3] ¶¶ 5-6). To preserve those assets, the trustee commenced an adversary proceeding in the bankruptcy court in May 1995. (Rinn Decl. [# 37-3] ¶¶ 5-6). The trustee sought to enjoin the new Flood entities from misappropriating the assets of 1984 Flood, including its service marks. (Id. ¶ 6). The trustee also requested that the bankruptcy court appoint a receiver to take control of 1984 Flood’s assets and to preserve them for the creditors of the bankruptcy estate. (Id.). In June 1995, the bankruptcy court entered a consent order for a preliminary injunction against the new Flood entities and for the temporary appointment of a receiver with the authority to take charge of the new Flood entities and their assets, including the JOHN C. FLOOD and FLOOD trade names. (Id. ¶ 10). The bankruptcy court renewed the receiver’s authority in August 1995, (id. ¶ 12), and the following month, the court entered a consent order making the receivership and the injunction permanent, (id. ¶ 16).
In October 1995, the trustee proposed that the assets and stock of the new Flood entities held in receivership, along with the trade names JOHN C. FLOOD, INC. and FLOOD, INC., be sold to Crooks, Davis, and the Smileys. (Id. ¶ 18). Haislip and Seltzer, as creditors of the bankruptcy estate, filed an objection to the proposed sale on the ground that Crooks, Davis, and the Smileys had unlawfully diverted and concealed estate assets to the detriment of creditors. (Id. ¶ 20). Haislip and Seltzer also offered a bid of their own to purchase only the trade names and telephone numbers of 1984 Flood. (Id. ¶ 21 & Attachment B-12 ¶¶ 9-10). In response to Haislip’s and Seltzer’s objections, both Crooks and Davis withdrew, leaving only the Smileys, who chose to increase their bid. (Id. ¶ 22). After evaluating the competing bids, as well as Haislip’s and Setter’s objections, the bankruptcy court approved *94 the sale of the assets and stock of the new Flood entities, as well as the trade names of John C. Flood, Inc. and Flood, Inc., to the Smileys. (Id. ¶ 22 & Attachment B-13). Several months later, in February 1996, the Smileys incorporated a business in Maryland under the name John C. Flood, Inc. (“1996 Flood”). (Pl.’s Mot. for Summ. J., Ex. B [# 63-2]). Later the same month, the trustee executed a bill of sale conveying the stock of the new Flood entities and the trade names of John C. Flood, Inc. and Flood, Inc. to the Smileys pursuant to the proposal approved by the bankruptcy court. (Id., Ex. A [# 63-1]).
Like Virginia Flood, 1996 Flood operates in the metropolitan Washington, D.C. area and uses the marks JOHN C. FLOOD and FLOOD. (Countercl. [# 9] ¶ 53). Because the two companies compete for the same customers, their use of the same or similar trade names has — not surprisingly — caused confusion in the marketplace. (Id.; Davis Dep. [# 63-6] at 131-32). In an effort to secure its right to the disputed marks, Virginia Flood sought and eventually obtained in 2000 two trademark registrations from the U.S. Patent and Trademark Office (“USPTO”) — one for the word JOHN C. FLOOD and another for a logo incorporating the mark JOHN C. FLOOD. (Virginia Flood Parties’ Statement of Undisputed Material Facts [# 61] ¶¶ 41-42). Nearly five years later, 1996 Flood commenced an action before the Trademark Trial and Appeal Board (“TTAB”) of the USPTO, seeking to cancel the registrations. (Countercl. [# 9] ¶ 44). In July 2006, more than a year into the TTAB action, Virginia Flood brought this trademark infringement suit, (see id. ¶ 48), in which both parties claim exclusive rights to the trademarks JOHN C. FLOOD and its abbreviated version FLOOD.
DISCUSSION
This case comes before the Court on Virginia Flood’s Motion for Summary Judgment and 1996 Flood’s Motion for Partial Summary Judgment. Summary judgment is warranted where the evidence shows “that there is no genuine issue as to any material fact and that the movant is entitled to judgment as a matter of law.” Fed.R.Civ.P. 56(c)(2). Here, there is no meaningful dispute as to any fact that bears on the Court’s disposition of the case. As a result, the question is simply which party is entitled to prevail as a matter of law. For reasons discussed more thoroughly below, the Court believes that 1996 Flood, as the successor-in-interest to the licensor of the disputed marks, is entitled to prevail because Virginia Flood, the licensee, is barred by the equitable doctrine of licensee estoppel from asserting claims of priority over and above the licensor.
The threshold issue in any trademark infringement case is whether the plaintiff can show “that it owns a valid trademark.”
Globalaw Ltd. v. Carmon & Carmon Law Office,
Virginia Flood offers two theories to support its claim of ownership over the FLOOD marks. First, Virginia Flood contends, quite simply, that it has “priority.” In other words, it owns the marks by virtue of having used them first. “In the ordinary case of parties competing under the same mark in the same market, it is correct to say that prior appropriation settles the initial question of ownership, and that the service mark rights of the senior user trump those of the junior user.”
Globalaw,
This theory is unconvincing, however, because it conveniently disregards how 1996 Flood came to use the marks. 1996 Flood did not obtain the marks surreptitiously. To the contrary, it
purchased
the marks from the trustee of the bankruptcy estate, who in turn had obtained the marks when 1984 Flood, the original owner of the FLOOD marks, entered into Chapter 7 bankruptcy.
(See
Pl.’s Mot. for Summ. J., Ex. A [# 63-1]). There is no reason to believe — and Virginia Flood certainly offers none — that a company’s priority of ownership over its trademark ceases
merely
because the company goes bankrupt. The company’s trademark and associated goodwill are valuable assets that become part of the bankruptcy estate and can be validly sold, assigned, or transferred by the estate.
See, e.g., McKay v. Mad Murphy’s, Inc.,
Of course, a trustee can lose ownership or priority over trademarks that are within
*96
the bankruptcy estate. Even though a trademark and its associated goodwill may survive the temporary cessation of business activities during the course of a bankruptcy, the trustee may nevertheless, “by his actions or inaction[,] effect the demise” of the trademark or trade name.
Hough Mfg. Corp. v. Va. Metal Indus., Inc.,
Abandonment by naked licensing occurs when a trademark owner licenses its trademark but fails “to exercise appropriate control and supervision over its licensees.”
Exxon Corp. v. Oxxford Clothes, Inc.,
Typically, naked licensing is used as a shield by the licensee against infringement claims brought by the licensor.
See Exxon Corp.,
Whatever the merits of this naked licensing argument, Virginia Flood is in no position to make it. Virginia Flood’s status as the licensee bars it from using the naked licensing doctrine as a weapon to pry ownership of the FLOOD marks from 1996 Flood, the successor-in-interest of the licensor 1984 Flood. “The licensee is estopped from claiming any rights against the licensor which are inconsistent with the terms of the license.... He is estopped from contesting the validity of the mark, ... or challenging the license agreement as void or against public policy, e.g., because it granted a naked license.”
Creative Gifts,
By entering into the license agreement, the licensee recognizes the licensor’s ownership of the mark and by implication, covenants not to challenge the licensor’s rights. This implied covenant also estops the licensee from claiming that the licensor abandoned his rights by failing to exercise adequate quality control during the terms of the license.
Westco
Group, Inc. v. K.B. & Assocs., Inc.,
The Court recognizes, of course, that licensee estoppel is an equitable defense. “[T]he doctrine is not subject to rigid application. Instead, a court considering the doctrine’s application remains free to consider the particular circumstances of the case, including the nature of the licensee’s claim.” Id. at 1090 (internal quotation marks and alterations omitted). Here, the equities weigh in favor of applying licensee estoppel.
First, as I have already mentioned, Virginia Flood seeks to employ the naked licensing doctrine, not as a defense to 1996 Flood’s infringement claims, but as an offensive claim to transfer ownership of the marks from the licensor to the licensee based solely on the licensee’s allegations *98 that it is not adequately supervised. The equitable considerations that justify licensee estoppel are particularly relevant in this case given that Virginia Flood is the only licensee. Had Virginia Flood pointed to other licensees the quality of whose services had also declined due to inadequate control by 1996 Flood and its predecessors, the scales might have tipped against licensee estoppel. “The case for applying the licensee estoppel doctrine is weak when the licensee asserts a lack of control by the licensor over other users.” Id. (internal quotation marks omitted and emphasis added). That is because a licensee loses the value of its licensed trademark “[wjhen a licensor fails to control the quality of goods or services sold by other licensees.” Id. Unfortunately for Virginia Flood, that is not the case here. As the only licensee, Virginia Flood has complete control over the value of its license. So long as it provides quality services on par with the licensor’s services, the value of the license will not diminish. Virginia Flood cannot claim that the license is void and that it now has exclusive rights to the FLOOD marks because it has failed to maintain the quality of services that customers have come to expect from the FLOOD name. The point of licensee estoppel is to foreclose the sort of claim, like the one here, where the licensee blames the licensor for the licensee’s own failure to preserve the value of the license, and it is particularly warranted where the claim is raised offensively to deprive the licensor of its ownership of the licensed trademark.
Second, although Virginia Flood’s principals could have asserted their claim of ownership over the FLOOD marks when the trustee proposed in October 1995 to sell the marks to the Smileys, (Rinn Deck [# 37-3] ¶ 18-19), they did not do so. Instead, Haislip and Seltzer challenged the sale, not on the basis that they owned the marks by virtue of naked licensing, but on the basis that Crooks, Davis, and the Smileys had unlawfully diverted and concealed estate assets to the detriment of creditors. (See id. ¶20 & Attachment B-12). They even offered a bid to purchase the marks. (Id. ¶ 21 & Attachment B-12 ¶¶ 9-10). To say the least, it is curious that Haislip and Seltzer offered to pay for the very marks that they now claim to have owned since September 1993, at the latest, when Crooks and Davis, and then the trustee, ceased exercising control over Virginia Flood. It is even more curious that Haislip and Seltzer failed to even mention their claim of ownership at that time. As such, Virginia Flood’s utter failure to assert its ownership rights when afforded an obvious opportunity to do so weighs decisively in favor of applying licensee estoppel to its claims here. 6
CONCLUSION
Because 1996 Flood is the successor-in-interest of 1984 Flood, the original owner of the FLOOD marks, and because Virginia Flood is barred by the doctrine of licensee estoppel from asserting its naked licensing claim to obtain priority over the *99 marks, 1996 Flood is entitled to summary judgment on all of Virginia Flood’s claims. For the same reasons, it is also entitled to summary judgment on Count 5 of its Counterclaim for a declaration of its priority over Virginia Flood and of its exclusive right to use and register the marks JOHN C. FLOOD and FLOOD. 7 Accordingly, Count 5 of 1996 Flood’s Renewed Motion for Partial Summary Judgment is GRANTED and Virginia Flood’s Motion for Summary Judgment is DENIED. An Order consistent with this Memorandum Opinion is attached herewith.
ORDER AND PARTIAL FINAL JUDGMENT
For the reasons set forth in the Memorandum Opinion, it is this 31st day of March, 2010, hereby
ORDERED that 1996 Flood’s Renewed Motion for Partial Summary Judgment [# 65] is GRANTED; it is further
ORDERED that judgment be entered for 1996 Flood on all claims in Virginia Flood’s First Amended Complaint [# 28]; it is further
ORDERED that declaratory judgment be entered on Count 5 of 1996 Flood’s Counterclaim [# 9], that the 1996 Flood parties shall have priority over the Virginia Flood parties and shall have the exclusive right to use and register the trade name and service mark JOHN C. FLOOD and any other name or mark similar to JOHN C. FLOOD that, by colorable imitation or otherwise, is likely to cause confusion or mistake, and that no Virginia Flood party has the right to register or to use beyond the terms of its license the name and mark JOHN C. FLOOD or its abbreviated version FLOOD; and it is further
ORDERED that Virginia Flood’s Motion for Summary Judgment [# 60] is DENIED.
SO ORDERED.
Notes
. The additional defendants include J.C. Flood, Inc., J.C. Flood Company, John C. Flood of DC, JCF Inc., John Doe Companies 1 and 2, Mark Crooks, Mel Davis, Robert Smiley, and Joanna Smiley. (Am. Compl. [# 28] at 2-3).
. The other parties include John C. Flood, Inc. (a Virginia corporation), John C. Flood Contractors, Inc., Clinton Haislip, and James L. Seltzer, Jr. (Countercl. [# 9] at 1).
. Virginia Flood also contends that the two registrations it obtained from the USPTO in 2000 establish a presumption that it has an exclusive right to the marks. Although a registration is "prima facie evidence of the validity ... of the registrant's ownership of the mark, and of the registrant's exclusive right to use the registered mark,” 15 U.S.C. § 1115(a), that presumption runs only to the date on which the registrant filed its trademark application. See id. § 1057(c) ("Contingent on the registration of a mark ..., the filing of the application to register such mark shall constitute constructive use of the mark, conferring a right of priority....”). In this case, Virginia Flood filed its application to register the FLOOD marks in 1999, (Am. Compl. [# 28] ¶¶ 39-40), three years after 1996 Flood began using the marks, (id. ¶ 57). Because the registrations are later in time, they cannot establish Virginia Flood's priority over 1996 Flood. In any event, the presumption claimed by Virginia Flood is not conclusive. It may be overcome by “any legal or equitable defense or defect ... which might have been asserted if such mark had not been registered.” 15 U.S.C. § 1115(a).
. The only theory of abandonment raised by Virginia Flood in its Motion for Summary Judgment is naked licensing. All' other theories, even if alluded to in the Complaint, are therefore waived.
See Grenier v. Cyanamid Plastics, Inc.,
.
See also Prof’l Golfers Ass’n of Am. v. Bankers Life & Cos. Co.,
. Virginia Flood contends that 1996 Flood cannot seek equitable relief because it has "unclean hands.” (Virginia Flood Parties' Reply to Defs.' Opp’n to Pis.' Mot. for Summ. J. [# 74] at 16). Virginia Flood points specifically to evidence that Crooks, Davis, and the Smileys misappropriated assets from the bankruptcy estate. (Id. at 17). Although it is true that their unauthorized use of estate assets prompted the trustee to seek and obtain appointment of a receiver, it is not altogether clear why that should foreclose 1996 Flood from obtaining equitable relief now that it has purchased the marks from the trustee. That the trustee decided to sell the marks to 1996 Flood, even over the same objections now raised by Virginia Flood, weighs heavily against Virginia Flood’s unclean hands argument.
. Because 1996 Flood requested relief only on Count 5 of its Counterclaim, the Court reserves judgment as to the remaining counts. The Court notes, however, that even though licensee estoppel forecloses Virginia Flood from using naked licensing as a sword, it does not necessarily foreclose Virginia Flood from asserting naked licensing as an estoppel defense against 1996 Flood’s infringement and unfair competition counterclaims. See
Exxon Corp.,
