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James L. Ticknor Janet Ticknor Larry Ticknor Tickco Holding, L.L.C. Ticknor Lodging Corporation v. Choice Hotels International, Inc.
265 F.3d 931
9th Cir.
2001
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*1 them to allowed guilty pleas and their demonstrating evidence is insufficient (knowing anew pleading between choose of the defendants advise failure to restitution the dis- the amounts of harmless be- full-well restitution was possibility going to impose), intends aware of this to trict nevertheless they were cause trial. possibility. judg- the district court’s Accordingly, contends Ship also

Pac in: ment harmless, degrees to different is variance defendant, defendants because for each AFFIRMED; No. 99-50730 is potential them advised properly

were ap- as to is No. 99-50731 AFFIRMED pre have monetary We liability for fines. Inc., and VA- Testing, Tidelands pellant that, was the defendant when held viously appellant as to and REMANDED CATED pay restitution ordered to ultimately Gallegos; J. Michael fine the maximum exceeding amount not and RE- 00-50009 is VACATED No. by the dis advised was properly he which MANDED.15 defendant court, notify to failure trict harmless. of restitution possibility Crawford, 169 F.3d v. States United Cir.1999). (9th on

Here, imposed orders the restitution for less were and Tidelands Tech

Gamma they of which

than the maximum fines variance, con- The Rule

were advised. Ticknor; to these defen- TICKNOR; harmless as Janet sequently, L. James district Holding, affirm the therefore Larry Ticknor; Tickco dants. We to Corporation, Gamma Lodging restitution orders L.L.C.; Ticknor court’s Tidelands. Plaintiffs-Appellees, Tech and orders of Galle- the restitution Because v. maximum their Stanley exceeded gos and INTERNATIONAL, HOTELS CHOICE fines, not harm- the variance

potential Defendant-Appellant. INC., vacate their to them. We therefore less as No. 00-35048. so that orders and remand restitution how to cor- determine district court Appeals, United States Court See harmless. render it rect the error or Ninth Circuit. Rogers, States United Cir.1993) (“it (9th keeping July and Submitted Argued 318-19 per- to error provision harmless with the 12, 2001 Sept. Filed sentencing opportunity court the mit the harmless”). The error its error render if the district be rendered harmless

would Stanley Gallegos

court resentenced ex- that doesn’t of restitution

an amount they of which maximum fines

ceed the or, advised, Crawford; pursuant

were court vacated if the district be cured

would is, obviously, summary denied. re- versal for defendants' motion 15. The *4 Choice, Butte, Montana; an arbitration Sullivan; drafted contained M. Patrick providing: clause Attorney appellant. for the Montana; Bozeman, Baldwin; Robert K. you for Except against for our claims appellee Attorney for indemnification, actions for collection of Agreement, us under this

moneys owed enjoin you from seeking or actions Marks in violation of this using the any controversy or claim re- Agreement, Agreement, or the breach lating this including any claim Agreement, of this PREGERSON, TASHIMA Before: any part or of this Agreement that this THOMAS, Judges. Circuit invalid, illegal, or other- Agreement void, will be sent THOMAS, wise voidable Judge: Circuit binding final and arbitration accor- whether the we consider appeal, Arbitration dance with Commercial state preempts Act Federal Arbitration Arbitration Asso- Rules of the American unconscionability governing apply will ciation. The arbitrator *5 the circum- contracts. Under adhesion Maryland, without substantive laws of case, we con- presented by stances provi- its conflict of laws reference to not, and we affirm the clude that it does on the arbitration Judgment sion. denying the the district order of any court hav- may award be entered compel motion to arbitration. If to ing jurisdiction. any party fails arbitra- any properly at noticed appear I be en- proceeding, tion award 1998, Ticknor and the Ticknor In James notwithstanding against party, tered the (collectively, “Tick- Corporation Lodging Any arbitration appear. its failure to nor”) Lodge an Econo Franchise executed headquarters at will conducted our (“Franchise Agreement”) Agreement Maryland. office in Hotels, International, Inc. Choice (“Choice”) a hotel lo- operation the for con- Agreement also The Franchise Bozeman, In return for cated in Montana. that stat- provision a choice of law tained fees, Ticknor was payment of franchise the only valid Agreement “This becomes ed: the a license to use granted non-exclusive it, it will be signed we have and when in connection with the Econo-Lodge mark laws interpreted under substantive addition, was to inte- motel. In of laws including its conflict Maryland, not into its national advertis- grate the motel provision.” provide and system and reservations ing con- Agreement did not Guaranty The par- James Ticknor’s other assistance. or a choice an arbitration clause tain either ents, Larry Ticknor and Tickco Janet and However, provide it did provision. lawof (their guaranteed Holding company) LLC that: part in relevant Tick- Agreement. performance Lodging Ticknor also executed nor and severally, jointly do and undersigned (“Guaranty agreement guaranty separate irrevocably, unconditionally guaran- and Agreement”). Lodging Cor- that Ticknor ty to Choice Ticknor, In- ... and James L. poration a Agreement, which was The Franchise Severally, ... will Jointly and dividually, form instrument pre-printed standard 936

perform throughout term of the We review de novo a district covenant, Agreement every each denying petition court’s order compel to arbitration, payment obligation part on the including interpretation its validity Franchisee contained set forth scope of the arbitration Agreement. said clause. Corp. Diagnostic Chiron v. Ortho Inc., (9th Sys. 207 F.3d Cir. Subsequently, parties executed two 2000). “[Questions of arbitrability must contract addendums drafted Choice. be addressed with a healthy regard for the the amount of liquidated first reduced policy federal favoring arbitration.” Mo damages payable. potentially The second H. ses Hosp. Cone Mem’l v. Mercury required Tieknor to make certain facility 1, 24, 103 Constr. Corp., 460 U.S. S.Ct. improvements, him operate but allowed (1983). 74 L.Ed.2d 765 We review the pending implementation the motel of some findings factual underlying the district Tieknor, upgrades. According those court’s decision for clear error. Woods v. promised provide Choice had technical Saturn Distrib. Corp., 78 F.3d and financial assistance the renovation (9th Cir.1996). The interpretation and of the motel through “Signa- exterior its meaning provisions of contract ques are ture Exterior Program.” Renovation Simula, tions of law we review de novo. The ink hardly dry on the Franchise Autoliv, Inc., (9th Inc. v. 175 F.3d Agreement when disputes arose. Choice Cir.1999). We also review de novo the “Signature canceled the Exterior Renova- district court’s concerning decision ap Program,” tion which Tieknor claims awas propriate choice of law. Aceves v. Allstate material inducement to his assent to the Co., (9th Cir.1995). Ins. addition, Agreement. Franchise Tiek- *6 alleges nor the Choice reservation II flawed, system resulting was in overbook- ings. a disagreements, As result of these Federal Arbitration Act Tieknor suspended payment of the fran- (“FAA”) provides that agreements written chise fee. thereupon notified Tiek- to disputes arbitrate arising out of transac nor that it suspending the Franchise involving tions interstate commerce “shall Agreement. Choice also filed a demand valid, irrevocable, be enforceable, and save for arbitration with the American Arbitra- upon grounds as exist at law inor (“AAA”), tion Association whereupon Tiek- equity for the revocation any of contract.” “ nor sought and received a state court tem- § 9 U.S.C. 2. The FAA a body ‘creates porary restraining prohibiting order federal substantive law arbitrability,’ en Choice from proceeding with arbitration. forceable both state and federal courts Choice then removed the state court action and pre-empting any state policies laws or to federal court and filed a motion to dis- contrary.” Wedbush, to the Cohen v. No or, miss alternatively, compel to arbitra- ble, Cooke, Inc., (9th 282, 841 F.2d 285 tion. The district court declined Ticknor’s Cir.1988) (quoting H. Moses Cone Mem’l application for a temporary restraining or- 24, 103 Hosp., 927). 460 U.S. at S.Ct. der. Choice withdrew its arbitration re- quest with the AAA. After an evidentiary Despite the “liberal poli federal hearing, the district court denied cy Choice’s favoring agreements,” arbitration Green motion to dismiss and alternative motion Tree Corp.-Alabama Fin. Randolph, v. 531 to compel arbitration. appeal 79, 81, This 513, fol- U.S. 121 S.Ct. 148 L.Ed.2d 373 lowed. (2000), state law not entirely displaced

937 viable, sessing whether that defense is we analysis. Under arbitration from federal law, applies. or must determine which state’s law 2, legislative whether of § “state sitting diversity look law Federal courts to origin, applicable judicial if va forum a concerning making the law of the state govern issues arose enforceability Sparling choice of law determination. v. lidity, revocability, Thomas, Co., Inc., 635, Perry v. 864 F.2d generally.” Constr. contracts Hoffman 2520, (9th 9, Cir.1988); 483, 96 see v. Ac 492 n. 107 S.Ct. 641 also Zinser 482 U.S. (1987) Institute, Inc., (emphasis original). 426 Research L.Ed.2d cufix (9th Cir.2001). Thus, “Thus, contract de because the generally applicable fraud, duress, Montana, fenses, complaint or unconscio- was filed in Montana’s such as choice law rules may applied apply. be to invalidate arbi nability, contravening agreements without tration applies the Restatement Casarotto, Assocs., v. § 2.” Doctor’s Inc. (Second) 187(2) § of Conflict of Laws 116 S.Ct. 517 U.S. question “when faced with the [it is] (1996). not, may “Courts L.Ed.2d give whether effect to a contractual however, agreements invalidate arbitration by parties.” Keystone, choice of law only to arbitra applicable under state laws Sys. 292 Mont. Corp., Inc. Triad Thus, “Congress pre provisions.” Id. tion (1998). 1240, 1242 That section arbitration singling cluded States from out provides, part, in relevant that: status, in suspect requiring for provisions par- The law of the state chosen provisions placed ‘upon that such stead ” govern rights ties to their contractual Id. footing as other contracts.’ the same ... applied will be ... unless and duties Co., 417 v. Alberto-Culver (quoting Scherk (b) of the of the chosen application 506, 511, 41 L.Ed.2d 94 S.Ct. U.S. contrary state would be fundamen- (1974)). short, long as state law has a materi- policy tal of a state which validity, revocabil concerning defenses than the ally greater interest chosen enforceability gen of contracts are ity, and particu- state the determination contracts, erally applied to all which, under the role of lar issue clauses, federal limited to arbitration 188, would be the state of the section under the FAA. courts enforce them law the absence of effec- applicable *7 course, role of the federal Of the by law the parties. tive choice of in circumstances is limited: courts these (2d) of of Laws Restatement Conflict question the sole is whether the arbitration 187(2) (1988). § at valid and enforceable clause issue is § 2 Act. of the Federal Arbitration the latter Montana courts conflate In mak Corp., 207 F.3d at 1130. Chiron that state inquiries two and find whichever determination, federal courts ing this materially greater interest under has a validity enforceability the of not address § law would 188 is also the state whose a Prima Paint v. the contract as whole. an effective choice of law apply absent Co., Mfg. 388 U.S. Flood & Conklin at 1242. Keystone, 971 P.2d provision. See (1967). 401, 87 18 L.Ed.2d 1270 S.Ct. Thus, choice of parties’ to overcome the (1) Montana provisions, law contractual Ill materially interest in greater must have (2) ap Maryland than and law the transaction Ticknor has raised the state must Maryland the law of unconscionability plication to of defense of Choice’s policy of contrary public a fundamental Before as- to compel motion to arbitration. located in Bozeman—not Butte. How- in determination of the arbi- the ever, the do not our validity. discrepancies alter tration clause’s ulti- agreement with the district court’s which state has a To determine a mate- mate conclusion Montana has interest, Montana law materially greater greater Maryland than in rially interest enumerated in the five factors relies on purpose the transaction. The of the con- (Second) of Conflict of Laws Restatement govern operation tract was establish 188, namely: § of a motel franchise Montana. The (a) contracting; of place the operated only motel was Montana. The (b) negotiation of the con- place the of meeting rep- face-to-face between Choice tract; resentatives and James Ticknor occurred (c) place performance; the in Montana. James Ticknor has never (d) Maryland. Maryland provided subject the matter of traveled the location of contract; depositing payments, an address for but the Keystone, little else. As in “the contract (e) domicile, residence, nationality, exclusively almost performed Mon- place incorporation place busi- subject tana” and “the matter of the con- parties. ness of the tract at is located Montana.” 971 P.2d P.2d at 1242. Keystone, 971 Thus, under Montana choice of 1243. factors, applying After these principles, materially great- Montana has a district determined that Montana er interest the transaction than does than Ma materially greater has a interest Maryland. In making in the transaction. ryland this, Having determined the sec made the follow analysis, the district court question application ond is whether ing findings: factual Maryland in law of this context would be (a) signed The contract was both contrary to a public policy fundamental Maryland. Montana and Montana. Assuming, arguendo, that Ma (b) place took between Negotiations ryland law would differ from Montana’s on representa- Ticknor and a James question, application foreign salient tive in Montana. law would contradict a public fundamental (c) obligations were Most of the contract policy Supreme of Montana. The Montana (i.e., performed opera- in Montana Court has taken a broad view of what Ticknors), except tion of hotel public policy, declaring constitutes Mary- that the mailed fees Ticknors purposes, public “[f]or choice of law land. rules, policy of a state simply matter of the contract— n (d) subject expressed legislative in its enactments and Econo-Lodge motel—is located in *8 decisions, judicial that it uses to decide Butte, Montana. Phillips controversies.” v. Gen. Motors (e) The Ticknors live and work in Mon- 438, 1002, Corp., 298 Mont. 995 P.2d 1015 tana (2000). Supreme The Montana Court has These were inaccurate in some findings expressed antipathy also toward choice of respects: provisions James Ticknor executed the con- law that might require enforce Montana, tract not in provision but on vacation in ment of a contractual that would resident; See, Mexico while he a e.g., was Colorado be invalid under Montana law. 214, Larry and Janet Ticknor were v. 222 County, residents of Miller Fallon Mont. Dakota, Montana; (1986) 342, South not and the motel 721 (holding P.2d 347 that con-

939 a would resolve state court pro- highest state’s choice of law non-Montana tracts au controlling state question. law “the policy are public that violate visions —absent existing look to thority courts will refuse Montana contracts types of —federal predicting potential without state law origin”). of their regardless recognize v. R.G. Indus in that law. Moore changes adhesion context of In the (9th Inc., tries, 1327 Cir. 789 F.2d Court contracts, Supreme the Montana 1986). not that it will expressly determined has that “lacks clause an arbitration that, enforce court concluded The district one-sided, and is obligation, mutuality law, provi the arbitration under Montana fa unreasonably are terms that contains unen Agreement is in Franchise sion the v. U.S. Iwen to the drafter.” vorable making In as unconscionable. forceable Direct, 293 Mont. West determination, court relied the district that (1999). short, an In unconscionable 996 recent Supreme Court’s on the Montana contract in an adhesion clause 994-95, arbitration Iwen, at P.2d decision a Montana as matter unenforceable invali Supreme Court Montana which the Thus, court the district public policy. almost agreement dated an arbitration the Mon concluding that not err did at provision the issue. identical to likely hold would Supreme Court tana enforceability of the determine To contrary interpreta another state’s that under provision specific a contractual unconscionability would of contract tion Iwen, decide court must first a Montana policy public a fundamental contradict is one of adhesion. the contract whether reasons, the district For these Montana. so, provi If then the 994-95. 977 P.2d at the that concluded properly also court weak against enforced will sion clause the arbitration of whether question (1) if it not within contracting party er be determined should unconscionable was (2) expectations, or reasonable that party’s law. application of Montana by unduly it is expectations, if within those unconscionable, pub against oppressive, IV (citing Pas P.2d at 994-95 policy. lic of a federal court “The task Sec., Inc., 223 sage v. Prudential-Bache state approximate is to diversity action a (1986)). 1298, 1302 60, 727 P.2d Mont. to make in order closely possible as court concluded The district right of the state that the vindication sure a contract Agreement was the Franchise because of without discrimination law, find and we Inc., Tenneco, 615 adhesion forum.” Gee federal Like the Cir.1980). so, that determination. (9th no error in doing F.2d Iwen, Franchise at issue contract by pro bound courts are federal standardized, form was a Agreement court highest of the state’s nouncements ac- forced to Ticknor agreement Metro Davis v. state law. applicable on (9th negotiation. Choice reject without Inc., cept or Productions, addenda of two presence Cir.1989). argues that highest the state’s “Where negotiable. contract was issue, indicate that the task has not decided ad- However, this. The record belies predict how is to federal courts after site drafted it.” Dimi denda were resolve court would high state *9 same in the to Ticknor Howell, presented visit Bell & dowich original it” manner leave (9th Cir.1986), F.2d “take or at 810 modified is no evi- Agreement. There Cir.1987). Franchise (9th assessing how a In dentiary support the record for Choice’s the arbitration clause was unconscionable negotiated that Ticknor argument required under Montana law because it in the addenda. In changes embodied binding bargain- arbitration of the weaker fact, testified that he had not re- claims, Ticknor ing but party’s strong- allowed the 1,No. which reduced quested Addendum bargaining party opportunity er that it liquidated damages, Ticknor’s judicial seek remedies to enforce contrac- unilaterally “because was added tual obligations. requirement There is no they’d had with fran- disagreements under Montana law that “arbitration in the He also testified that past.” chisees agreements must contain mutual promises addendum, specific which listed second that give parties rights identical and obli- Ticknor re- changes and additions gations parties or that the must be bound hotel, quired to make to the was created in the exact same manner.” Id. at 996. McKee, manage- one of after Rod Choice’s However, “the disparities rights in the personnel, inspected ment the Bozeman contracting parties must not be so or presence hotel site without Ticknor’s one-sided and unreasonably favorable to this, input. dispute To Choice submitted ... agreement drafter that be- the affidavit of its Senior Vice President comes oppressive.” unconscionable and Counsel, Desantis, Michael General J. Id. that, stating “[a]ccording to busi- [Choice’s The arbitration clause this case al- records, plaintiffs ... negotiated ness] sev- lowed bring against Choice to its claims changes Agreement].” eral How- [the court, Ticknor into state or federal yet ever, participate any Desantis did not forced Ticknor to submit all claims to bind- (Ticknor negotiations had never even ing arbitration at headquarters Choice’s him), present any met and Choice did not Maryland. Iwen involved an almost iden- of the business records that purportedly situation, tical leading the Montana Su- negotiations. reflected the Given these preme Court to reach the conclusion that facts, we conclude that the district court the clause was unenforceable. Id. at 993. did not err in concluding that the Fran- Thus, Iwen, applying provi- arbitration Agreement chise anwas adhesion contract sion in mutuality this case “lacks of obli- law. one-sided, gation, is and contains terms The fact that a contract is one unreasonably are favorable to the dispositive adhesion is not under Montana drafter.” Id. at 996. Sec., law. Passage v. Prudential-Bache that, Choice suggests initially because it Inc., 223 Mont. sought (1986) (“We arbitration as to whether franchise conclude that even if the cus fees were due—which it was obligated not agreement tomer form is an adhesion to do contract, Agreement— under the Franchise there nothing the record mutuality remedy of arbitration and no exists un- compelling prevent law to enforce clause.”). However, der the contract. ment it is the con- of the arbitration terms, tractual subsequent second not the behav- step analysis the Iwen (1) ior of parties, ascertain whether the contract determines whether within that a clause party’s expecta reasonable be deemed unenforceable as tions, (2) addition, if expectations, within those unconscionable. See id. unconscionable, unduly oppressive, it is request or Choice has withdrawn its for arbi- against public policy. claims, 977 P.2d at 994-95. tration removing of its affirmative Here, the district court concluded that the factual underpinnings argument. of its

941 also deter- inquiry; our must as es- not end we law that Montana arguable is It construction of whether Montana’s is mine predecessors and its by Iwen tablished unconscionability arbitration claus- of the the contracts' —where to consumer limited Federal Arbitra- preempted the es readily power is bargaining inequality by the analysis guided Act. That tion a com- apply to does not apparent —and in Doctor’s As- Court’s Supreme decision supposedly between transaction mercial sociates, from originating another case In the owners. business sophisticated Associates, Doctor’s Under Montana. occasionally has Montana past, defenses, contract applicable “generally Compare in contexts. evolved similar fraud, duress, or unconscionabili- as Baskin-Robbins, 221 Inc. Mont. v. Dunfee arbitra- applied invalidate ty, may be (1986), 1148, Story 447, 1153 contravening agreements without tion 436, Bozeman, Mont. 791 242 City v. 687, § at 116 S.Ct. 1652. 2.” 517 U.S. (1990). However, 767, as writ- 773 P.2d However, ... may not invalidate “[c]ourts the consumer ten, Iioen is limited laws agreements under state arbitration fact, context; “generally ap- applied it only provisions.” to arbitration applicable 977 P.2d at defenses.” contract plicable (emphasis 116 1652 U.S. at S.Ct. 517 addition, Supreme the Montana In 944. words, legisla- In other state original). “[o]ppres- previously had held Court at arbitration specifically aimed tion bargaining power disparity and a sion by the Federal agreements preempted relat- unconscionability indicia of are In where Act. situations Arbitration all two busi- a sales contract between ing to “placed upon are provisions arbitration Michael, In re 264 professionals.” ness contracts,” footing as other see the same (1994) (citing 275 P.2d 871 Mont. (internal marks and citation quotation id. Lounge, Hat Leasing Top v. All-States omitted), law applies. state (1982)). Thus, it 1253 P.2d to conclude entirely speculative would ad Supreme The Montana Court might in Court Supreme the Montana Doctor’s Associ dressed limitations the cur- inclined to “review future be liven, Montana law explaining that ates in to make mid- the law and state of rent unconscionability of arbi pertaining to P.2d at Story, 791 corrections.” course “appli was result of tration clauses diversity law in analyzing state 772. that exist at principles general cation of cases, we find take law as we must any revocation of equity for the law or imagine that might we it—not how Thus, Mon P.2d 996. contract.” 977 at Moore, 789 F.2d evolve. might or should clauses concerning tana law arbitration 1327. at run afoul of does not adhesion contracts Associates. Doctor’s considerations, we con-

In view of these correctly de- that the district clude decision Supreme Court’s Court Supreme that Montana termined does, however, cause Doctor’s Associates pro- the arbitration likely hold that would decisions prior our us to reconsider Agreement of the Franchise vision Cooke, Inc., Wedbush, Noble, v. Cohen under as unconscionable unenforceable (9th Cir.1988), Bayma F.2d law. Montana Co., Upham Barney, Harris Smith (9th Cir.1986). Because F.2d 1023 V Bayma can aspects certain Cohen Associates, with Doctor’s not be reconciled provision The fact that arbitration they insofar must overrule them law does we is unenforceable *11 942 prin-

hold that state law adhesion contract The concept of adhesion first arose in ciples may context, not be invoked to bar arbitra- the insurance Fitzgerald see bility Co., disputes 186, under the Arbitration Aetna Ins. 176 Mont. 577 P.2d Techs., (1978) 370, Flight Act. See Interactive Inc. v. 373 (finding policy “insurance Co., Ltd., Transport Air contract”), Swissair Swiss [to be] an adhesion has but (9th Cir.2001) 1177, 249 1179 (apply- F.3d applied See, since been to other areas. ing three-judge rule that panels may Baker, de- e.g., 494, Anderson v. 196 Mont. 641 part precedent from circuit (1982) (consumer that is incon- 1035, P.2d 1039 intervening sistent with an Supreme bank); Court Sec., Passage v. Prudential-Bache decision). Inc., 60, 1298, 223 Mont. 727 P.2d

(1986) (finding a contract of adhesion where consumer was “faced with an indus VI try wide practice including Arbitration sum, the district court did not err Clauses in standardized brokerage con or, denying the motion to in the dismiss tracts” and thus the possibility “face[d] alternative, to compel arbitration. The ar- being excluded from the securities market bitration clause Agree- Franchise accepted] unless he a contract ment was unenforceable as unconscionable arbitrate”); an agreement to Iwen v. U.S. law, under Montana which was not Direct, West 293 Mont. preempted by the Federal Arbitration Act. (1999) (finding a contract of adhesion between a telephone consumer and compa AFFIRMED.

ny consumer opportunity because had no negotiate agreement for advertising TASHIMA, Judge, Circuit dissenting: Pages). Yellow As theáe cases demon I Because do not believe that the con- strate, however, Montana has used tract at issue was an adhesion contract or adhesion protect unsophisticat doctrine to that its arbitration clause was so one-sided ed consumers in consumer transactions unconscionable, as to make it I respectfully with meaningful no choice. The rule of dissent. The arbitration clause does not adhesion has never applied been to com therefore, violate Montana’s public policy; mercial contracts between sophisticated Maryland law apply. should I Because organizations.2 business also Maryland conclude that would not law prevent the enforcement of the arbitration Plaintiffs are not unsophisticated “con- clause, I would reverse the court’s district sumers” any definition of the term denial of Choice’s motion to dismiss or to and this is not a consumer transaction. compel arbitration.1 Ticknor Lodging Corp., the contracting doubt, Although 1. entirely not free from I parties which none is a resident of, in, accept purposes domiciliary for majori- headquartered of this or is Mon- dissent also, however, accept tana. I ty’s conclusion conclusion that judicially-created purposes for the analysis rule, that follows. making one-sided arbitration unenforceable, clauses in adhesion contracts Recognizing 2. application that its of the adhe- Assoc., does not run afoul of Doctor’s Inc. v. sion doctrine to this commercial contract Casarotto, 517 U.S. 116 S.Ct. anomalous, majority purports to “take the (1996). maj. L.Ed.2d 902 op. See at 941. Maj. op. as we find it.” at 941. In its clear, Similarly, it contrary is not at all to the sentence, however, very majority next assertion, majority’s that "Montana has a ma- concedes that pre- what in fact doing terially greater interest in the transaction than dicting Supreme what "the Montana Court Maiyland,” does id. at likely this action in would hold.” Id. theoretical, but only had op- plaintiffs owns plaintiff, primary party actual, one No adhesion con- choice. properties-the hotel least two also erates at Plain- *12 another Colorado. down their throat. and was crammed at issue tract properties these operating have been tiffs the case contrast to This is direct sepa- two with agreements franchise under majority. upon by the solely relied and Prime Rate franchisors-one rate Iwen, seeking to consumer plaintiff-a the Ticknor Lodge. Redwood other with the faced Pages-was inad the Yellow place an motel sophisticated and experienced an is the accept either choice: with a Hobson’s Additionally, unlike operator. franchise forego advertis- presented, or as contract above, the cited in the cases plaintiffs the Yellow of only publisher the ing with they that have not demonstrated Ticknors ie., marketing area. On alternatives, relevant the Pages that viable no other had alone, being ex- case is distinguishable.5 of the possibility the that fact they “face[d] market franchise] the [hotel from cluded Furthermore, if the is one contract even a contract with [they] accepted] unless adhesion, Iwen agree I do not that of Passage, to arbitrate.” agreement such unconscionability. It of finding a dictates Rather, the record at 1301.3 contends, that the true, Majority as the is a conscious plaintiffs made that suggests differ to arbitrate obligations parties’ because change their affiliation to decision party should either respect.6 But some Lodge mark the Econo that they believed for al- the other proceed' against to wish profitabil- their increase system would contract, under the any obligation most negotiat- the accepted They willingly ity. through arbitration. must do so party that agree- new franchise ed burdens complete Thus, respect, there is in that of benefits expected for the in return ment comparison, By words, mutuality obligations.7 of In other mark.4 Lodge the Econo against right indemnification Indeed, a of not have presumably could have plaintiffs 3. Choice, rights any trademark nor does it have Prime relationship with Rate. continued their sense that protect. It indemnifica- to makes assertion, this majority's Contrary the 4. required to arbitrated are not tion claims of In its choice negotiated transaction. awas third- invariably arise of they out because expressly analysis, the court found law district litiga- already in which are often party claims place between James "\n]egotiations took that tion, remedy, tender if where convenient representative in Mon- and a Choice Ticknor bring a third- is to rejected, of the defense added). (emphasis Maj. op. at 13086 tana.” trade- forAs party claim for indemnification. finding challenge this not majority does claims, infringe- remedy for the classic mark erroneous; fact, it in relies on clearly as remedy a injunction, a federal ment is concluding court's choice district Fur- power to enforce. has no an arbitrator analysis was correct. thermore, action for not file an Ticknor could Agree- moneys this ... under "collection rule, every con- form majority's 5. Under monetary obli- has no because Choice ment” unequal slightly parties of even tract between Thus, the contract. gations to Ticknor under is a adhesion- bargaining power contract differ- analysis, no mutuality it makes in the Clearly, the to invalidation. prone thus is required to arbitrate Choice ence that Supreme did not envision Court Ticknors, Like claims. these a rule. claims other all of its required to arbitrate however, differences, are immaterial agreement. 6. These under the its analysis. Choice reserved mutuality instance, unre- any breach Ticknor 7.For indemnity, things: for three right to sue would be monies owed payment enforcement, lated moneys owed trademark breaches, example, for Such arbitrable. glance, it At first under the contract. aesthetic Ticknor, to follow the Choice, include failure could but not to allow unfair seem insurance. to maintain But, a failure does rules Ticknor breaches. for to sue these Iwen, remedy trate, “the sole for party either ... ceases, inquiry [the court’s] the cost of the [was] advertisement.” 977 agreement to arbitrate has been estab- enforcing P.2d at 996. In remedy, lished as a valid and enforceable contract.” “stronger” party go could to court while Here, above, Id. as stated there is a mutu- party the “weaker” was limited to arbitra- al exchange promises to arbitrate mutu- tion. Id. at 995-96. The court found ally-assertable Therefore, claims. arrangement again, Once unconscionable. law, Maryland the arbitration clause is en- parties’ here are remedies not so limit- forceable. such, ed. As is not clause so one-sided *13 The district court’s order should be re- as to be unconscionable under Montana versed and the remanded with case di- law. grant rections to Choice’s motion to com- recently We noted the unconsciona- pel arbitration. bility analysis has prongs-proeedural two (the

unconscionability manner and circum- formation, ie.,

stances of contract itwas adhesion),

truly a contract of and substan- (which unconscionability

tive analyzes the ie., agreement,

terms of the is so one- conscience).

sided toas shock the Soltani Co., v. West. & So. Ins. Life (9th Cir.2001). COMMISSION, FEDERAL TRADE Although Soltani was law, a case under California Plaintiff-Appellee, our analysis here should proceed way, same objective. same Under an analy- GILL; Keith Murkey, H. Richard sis, clearly this is not an unenforceable Defendants-Appellants. adhesion contract-there was neither proce- dural unconscionability nor substantive un- 00-55122, Nos. 00-55123. eonscionability-and agreement should United States Appeals, Court of be enforced. See id. Ninth Circuit. Because the arbitration clause does not law, violate Montana parties’ Argued choice of July Submitted law should be enforced and Maryland law Filed Sept. applied to dispute. this Maryland courts “treat promises the mutual to arbitrate as

an independently enforceable contract. parties exchanged have prom- mutual

ises to arbitrate disputes under the con-

tract and each promise provides consider-

ation for the other.” Holmes v. Coverall Am., Inc.,

N. 336 Md. 649 A.2d (1994). Thus, long as “there are no

infirmities the formation of the arbitra- itself; agreement is,

tion that there is

a mutual exchange promises to arbi- fact, case, Ironically, in agreement plaintiffs was Choice attempting who are sought

who to arbitrate its claims under the to avoid arbitration Choice's claims.

Case Details

Case Name: James L. Ticknor Janet Ticknor Larry Ticknor Tickco Holding, L.L.C. Ticknor Lodging Corporation v. Choice Hotels International, Inc.
Court Name: Court of Appeals for the Ninth Circuit
Date Published: Sep 12, 2001
Citation: 265 F.3d 931
Docket Number: 00-35048
Court Abbreviation: 9th Cir.
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