*4 plaintiff, appeared in the enclosed ad- Before VAN GRAAFEILAND and CAR copy vance of Adelina magazine. Plaintiff DAMONE, Judges, BONSAL, Circuit discovered that the 1980 issue of Ade- Judge.* District lina misidentified as an actress appeared who in Ms. Lerman’s and her AMONE, Judge: CARD Circuit husband Oscar Lerman’s movie entitled preserves expression Freedom of all oth- “The World is Full Married Men.” Two inseparably er liberties so that freedom of black photographs anony- and white press society prosper and a free either printed mous actress from the movie film together Yet, perish together. because appeared pages magazine. 120-21 of the power, its enormous the contemporary appears topless misidentified actress press heavy attack under because of a pictures one of the and in “orgy” an scene widely that it perception spe- held uses its caption the other. The identifies the cial First Amendment status as a license to photos being Ms. Lerman and labels her privacy. invade individual This case illus- appeared as the “starlet” who orgy in an complexity trates concerns when scene in the film. these interests clash. magazine proclaimed cover of the Defendant, mag- a national distributor of its readers: “In the Nude from the Play- azines which offensive material concern- men archives Jackie ... Collins.” The *5 plaintiff ing appeared, appeals from a judg- short accompanying article the actress’ in In ment favor. her action photo with Ms. Lerman’s name comments libel, of action plaintiff asserted causes for on increasing willingness the of “serious” statutory right of a of privacy, violation appear actresses to nude in films. While appropriation right and of the common law Ms. Lerman authored the book and wrote publicity. every In invasion of privacy to screenplay the “Married for Men” her and there is a be run in suit course to order for movie, husband directed the she did not plaintiff goal recovery. to reach movie, appear otherwise, in the clothed or case, plaintiff’s this libel action was dis- and appeared public. has never nude in right publicity missed and her to claim fails fit within rights to that tort. The civil Immediately upon receipt pack- of this cause does not lie one for advertising as age, lawyer Ms. Lerman retained a and purposes, as that term is defined under three weeks later —on March 1980— law; state but it does state a cause of commenced an action United States action for defendant’s invasion for trade District Court for the Southern District purposes right privacy. to Having J.) (Werker, against publish- far, successfully progressed plaintiff that er, (“Chuck- Chuckleberry Publishing, Inc. need to a level would demonstrate of de- leberry”), against original national privacy fendant’s fault on that claim suffi- distributor, Distributing Compa- Publishers satisfy protection cient constitutional (“PDC” ny, Inc. or “Publishers Distribut- Here, press. freedom of the on the final ing”) upon May publication based lap, plaintiff’s proof falls short. and distribution of Adelina. Plaintiff I Background sought injunction damages an based (a) (b) February plaintiff On libel defendant’s violation of New Jackie §§ (c) package Rights a York’s Civil Law Lerman reсeived at her 50-51 and Collins London, England. accompany- right in An invasion of her public- home common law ing agent ity. publicity letter from a who had
* Bonsai, York, Dudley sitting by designation. United Honorable B. States Dis- New Judge trict Court the Southern District of $100,000. Distributing for with judge issued a Publishers the district On March 31 Chapter bankruptcy restraining Chuckleberry is the dis- injunction preliminary reorganization. extent of While the of Adelina. tribution compliance original defendants’ original defend- In June with both disputed, it is clear that injunction is case, proceeded ants out of the Distributing all informed of its Publishers jury Flynt a Distribut- trial before wholesale cus- than nationwide more damages ing. sought Lerman under Ms. lawsuit and the Ms. Lerman’s tomers of privacy statutory claim and her New York requested that outstanding injunction, and right publicity arising law her common magazine re- copies of the all unsold publication. May 1980 Inasmuch from the Chuckleberry includ- nevertheless turned. already been determined liability issue sub- in its 1980 Adelina ed June grant by the trial court’s of sum- her favor page reprinted, in scription solicitation sought damages mary judgment, she also reprinted among other reduced size 1980 and Janu- the June distribution covers, page May 1980 cover Adelina ary of Adelina. After 1981 editions photo of contain a Jackie claimed to special jury returned a ver- short trial the Play men the Nude from Collins “In determining Flynt Dis- dict that defendant page The identical solicitation archives.” May tributing was liable for the 1980 issue January later appeared months six awarding Ms. Lerman total of $7 of Adelina. 1981 issue compensatory million in million $33 damages.1 shortly exemplary before the The trial court March On commenced, exemplary but after from the dam- original was struck million $30 lawsuit already award, leaving an age $7 was intact award issue of Adelina distribution, Flynt million exem- compensatory Distrib- million and $3 the channels of million (Flynt Distributing damages. It from this uting plary $10 Company Flynt FDC), appellant, purchased the Distribut- present judgment that defendant from Pub- appealed. contract to distribute Adelina has Distributing. Distributing Flynt lishers cross-appealed, has we not Since party joined as a defendant the district court need consider whether *6 sought litigation April Plaintiff in plaintiff’s libel claim correctly dismissed Distributing against Flynt same relief the plead special to ground the that she failed January respect and to the June 1980 primarily damages. focus Discussion will as she had of Adelina 1981 distribution stat- of action—New York’s on two causes original sought defendants for against right of the of utory for violation action amended com- publication. In an law action for the common privacy and plaint plaintiff asserted these same causes right publicity. The to violation Distributing for the against Flynt of action governs law agree that New York parties May 1980 issue. diversity case. in this granted plaintiff’s mo- The court district Recovery Under II Grounds for against summary judgment tions State Law Publishing, Publishers Dis- Chuckleberry Leading to Enactment Background A. Distributing for tributing Flynt viola- and Privacy Right York’s Stat- New of of Rights York’s Civil Law tions New ute §§ for defendant’s invasion 50-51 and rein on me- The common law traditional li- publicity. Plaintiff’s right to plaintiff’s in 1890 the libel action. But dia abuse was was dis- against the defendants action bel an- and Louis Brandéis Samuel Warren February plaintiff settled missed. In Compensatory following Exemplary jury verdicts: The returned May 1980 thousand None $800
June 1.2 million million $1.0 Jan. 1981 5.0 million 32.0 million Verdicts Total million $33.0 million $7.0 recognition nounced their developing of a by sustained reason of such use and if right privacy. S. generally See Warren knowingly defendant shall have used Brandéis, and L. Right Privacy, name, person’s such portrait picture or (1890). Harv.L.Rev. 193 The article awas such manner jury ... its discretion response perceived direct by abuses may exemplary damages, award day: mass media of the § Rights Civ. 51 (McKinney Law press overstepping di- every Supp.1983). highest New York’s court has propriety rection obvious bounds of consistently reminded litigants that “there decency.... and of enterprise [M]odern exists no right so-called common law have, and through invention invasions privacy” in New York. Cohen v. Hall agón privacy, subjected him to [man’s] Cards, mark Inc 45 N .Y.2d 497 n. . pain distress, greater mental and far N.Y.S.2d N.E.2d 1145 by bodily than could inflicted mere see Arrington Co., v. The New York Times WWLY 55 N.Y.2d 449 N.Y.S.2d Id. at 196. N.E.2d 1319 Following article, the Warren-Brandeis , , , , ,1 „ ,, . Right Privacy B. New York s j Statute a recognize courts were asked to this new granting summary judgment plain tort. The of Appeals New York Court original defеndants, tiff Pub rejected the invitation in Roberson Roch- Distributing lishers Chuckleberry, and un Co., Folding ester Box N.Y. 50-51,2 der sections the district court stat (1902), picture N.E. 442 where the anof ed: “To make out claim under section woman, young attractive used without her (1) must establish that the de permission, 25,000post- adorned more than plaintiff’s name, fendant used portrait or ers advertising the defendant’s flour. Her picture state, (2) purposes within the suit privacy invasion of her trade, (3) advertising or without first by highest dismissed New York’s court. In obtaining plaintiff's written consent.” 496 public outcry 1903 the seemingly over this 1105, 1107-08. The trial court con unfair decision resulted in the enactment tinued, “The fact that Publishers by Legislature the New York State [PDC] of sec- not have known Rights Law, tions 51 of the Civil being name was used without her consent “Right Privacy.” entitled Section 50 the manner provides which was used is penalties criminal for the use of a person’s name, questions irrelevant picture compensatory or likeness for ad- damages injunctive vertising (the relief.” Id. at purposes trade two § did then brought eases ever 1109. The court decide the under 50 were dis- trial), public figure question, concluding gives missed before that ac required plain tual malice was not even if right individual victim such use the *7 injunction public figure obtain an and a of tiff were a the use cause action where was rather, compensatory to exemplary “completely obtain and not informational but damages: exploitive, commercial.” Id. 1110. [and] The district held no court “there is such name,
Any person portrait pic- whose or newsworthy informational or dimension to ture is used for within this state advertís- Chuckleberry’s plain unauthorized of use ing purposes purposes for of or the trade name,” tiff’s and use that “the of her name may written without consent ... [his] commercially exploitive for equitable was effect maintain an action the su- preme purpose informing rather than for the of court of this state the public person, corporation newsworthy the about a using firm or so his event.” Id. name, portrait picture, or prevent shortly, to 1107-08. As we shall discuss thereof; respects the these were in restrain use also statements some damages any respects injuries sue and for inaccurate and in recover other erroneous provisions incorporat- only § 2. Because the 50 are ed in will made to § § of reference 51. 130 companying story,
as matter
The
court
news
which mentions
of law.
district
opinion
equally
plaintiff’s
in error in its
1982
name several times and relates
June
granted summary
judgment
when it
re-
how the fire started when
plaintiff against Flynt Distributing.
merchandise);
Selsman v.
544 turned some
Inc.,
Books,
F.Supp.
966.
Universal
Photo
18 A.D.2d
(1st
1963)
Dep’t
Where the name sketch use soliciting pur newspaper unobjectionable). in a solely purpose Plaintiff *8 argue products for the use of her chasers defendant’s adver cannot name photo tising purposes prong (accompanied by of the statute is a of an unclad vio wom Adelina, See, Co., an) e.g., Flores v. Mosler May in the 1980 of lated. issue Safe 284, 975, 276, purposes. advertising 7 196 N.Y.S.2d 164 for She did N.Y.2d (1959) (defendant patron “use company N.E.2d 853 safe a for the solicitation of show reprinted advertising age particular product.” in a a an circular new for service or Tribune, Pagan building v. New York Herald sphoto burning a of ac- 32
131
341, 343,
(1st worthy event,
A.D.2d
133
Co.,
Co. v.
purpose prohibition,
Emerson Electric
in the
554
276,
trade
Su-
preme
(6th Cir.1977);
and the
York
Ottley,
Skeoch v.
Court
New
Court of
289
377
required
Appeals
804,
(3d
that there be a
Cir.1967);
have
find- F.2d
Restatement
Time,
§§
generally
See
Inc. v.
(Second)
of fault.
of Torts
comment
Hill, 87 S.Ct.
L.Ed.2d
requirement
d. While a
similar
exist
(1967); Spahn
Messner,
v. Julian
su-
Wade,
privacy,
the law of
J.
Defamation
pra.
Right
Privacy,
and the
15 Vand.L.Rev.
(1962),
there is little contempo-
agree
plaintiff’s
that
name in
We
all
rary
defining
ease law
Adelina
three
issues are fictionalized
required
compen-
contours of the “use”
for
privilege
false and therefore lose the
that
§
satory damages under
But
51.
the New
ordinarily
reporting
extends to
matters
York
Appeals
Court of
has ruled
a com-
Further,
which the
has an interest.
appropriation
mercial
case that defendant’s
degree
falsity
here was severe since
knowledge
lack
plaintiff
that
had not
plaintiff
pictured.
not
the actress
was
consented was no
compensato-
defense to a
Were it not
constitutional concerns this
§
ry damage claim under
51. Welch v. Mr.
falsity
permit
properly
would
instructed
Christmas, supra,
57 N.Y.2d
454 N.Y.
jury to
the uses here to be for
find
trade
1317; accord,
S.2d
Thomp-
§
440 N.E.2d
purposes under
51 of the New York Civil
Close-up,
son v.
App.Div.
But,
Rights
precisely because
law.
(1st Dep’t 1950) (per
N.Y.S.2d 300
curiam)
guarantees Flynt
First Amendment
Dis-
(use by allegedly
mistake).
innocent
tributing
cannot be held liable
the use
name
acted
unless it
with the
We need
guess
not hazard to
how
fault,
requisite
point
and it
is on
last
New York Courts
apply
would
these au
plaintiff’s proof
fails as we will later
thorities to Ms.
Rather,
Lerman’s claim.
explain.
we assume that Welch v. Mr. Christmas
§
Liability
Distributor’s
Under
correctly
that,
states the rule and
as a
law,
matter
plaintiff
of New York
met the
dismissing plaintiff's
When
libel claim in
requirement
“use”
merely by showing
August
opinion,
its
the district court
Flynt Distributing purchased the
ruled that “the
contract
long
New York courts have
profits
entitling it to
May
held
from the
that vendors and distributors of de-
issue
by participating
famatory publications
if
distribu
they
are
liable
tion
January
neither
of the
know nor have
to know
June
issues of
reason
Adelina.
F.Supp.
the defamation.”
at
Thus,
granted summary judgment
Right
Claim a
to Public-
C.
Distributing
issue
Publishers
on that
as to
Plaintiffs
ity
article,
May
ques-
but found “that
clearly
presented
tions of fact
are
In her complaint,
also included a
respect
special
whether
circumstances
upon
cause of action based
her common
requiring
existed
PDC to review the con-
right
law
publicity
which the district
published
tent of the issues of Adelina
granted
court
her summary judgment.
It
after the
Without
issue.”
discus-
unnecessary
precise
to determine the
sion,
judge
ap-
the district
then refused to
right
outlines of that
under New York law
ply this same limitation on distributor lia-
Here,
implicated.
because it is not
§
bility
purposes.
right
publicity
is essentially identical to
Flynt Distributing argues
right
to be free from
appro
commercial
priation. See,
e.g.,
v. Scripps-
prove
failеd to
that it “used” her name or
Zacchini
§
Co.,
picture
Broadcasting
Howard
argument
quite
under
51. This
571-72,
argument
like a
defendant’s
common
In a
case the
occurs;
not so concerned that
the use
he D.
Light
False
Distinguishable
Tort
simply wants to be the one to decide when
Right
Publicity
from
where,
paid
and to be
for it. The
conclusion,
Despite this
we under
right
essence of the
is the
sub
a
analysis
light
take
brief
of the false
tort
property
stantial
interest
in his “entire
understanding
because it is essential to an
act,” Zacchini, supra,
433 U.S. at
application
of the First Amеndment
likeness,
Grant v. Es
S.Ct. at
his
§to
specifically alleged
51. While not
quire,
(S.D.N.Y.1973),
F.Supp.
complaint,
Ms. Lerman’s
action
Day
Marx v.
“style,”
Groucho
or even his
presents
claim,
light
false
classic
which is
Co.,
Night
(2d
Cir.1982).
ment
persons of ordinary sensibilities” under the
is shown. Id.
malice
ity only
where actual
formulation). Hence,
Restatement
652E
387-88, 87
at 541-42. As the Su-
light
if a
under
false
claim
the Restatement
Time,
Hill,
Inc.
preme Court said in
recognized
York,
rubric is
in New
Ms. Ler-
Scripps-How-
Zacchini
implied
later
man has stated a сlaim under it.3
Broadcasting, supra, 433 U.S. at
ard
case,
light
styled
In a false
however
un-
*12
2856,
analyze
essential
to
97 S.Ct.
is
law,
der a state
or
statute
common
the
under
to de-
purposes”
“trade
claims
51
gravamen
not,
of
falsity;
the tort
is
whether First Amendment con-
termine
here, simply
Further,
a factual error.
re-
surrounding
light
false
cerns
this
tort are
gardless of whether Ms. Lerman’s cause of
not,
press
If
implicated.
the
is entitled
of
light
action
cast
terms
libel or false
pro-
the limited First
to
Amendment
the
purposes prong
or under
falsified trade
tection afforded under Zacchini.
§ 51,
protections
the same constitutional
light tort,
examining
In
the false
turn
we
Nizer,
Meeropol
See
v.
apply.
560 F.2d
(2d)
to section 652E of the Restatement
(2d
1061,
Cir.1977)
1066
(rejecting Rosen-
provides:
Torts that
berg children’s claims that book about their
gives
publicity
One who
to matter con- parents
por-
had
defamed them
both
cerning
places
another that
the other be-
cert,
denied,
trayed
light),
them a false
public
light
in a false
fore the
1013,
727,
434
98
U.S.
S.Ct.
are
continued
States,
Roth v. United
may
“public
scenity,
354 U.S.
considered
con
interest
(1957),
though
involving polit
476,
1304,
1
troversies” even
77
L.Ed.2d 1498
S.Ct.
Ferber,
public
or
officials.
New York v.
ical debate
criticism
pornography,
child
topic
any
upon
public “controversy”
A
747,
3348,
102 S.Ct.
73 L.Ed.2d
458 U.S.
society
have
segments
sizeable
which
riot,
(1982),
inciting
1113
or matters
different,
Certainly
strongly held views.
Ohio,
Brandenburg v.
395 U.S.
vastly divergent
today
groups
have
various
(1969).
L.Ed.2d
S.Ct.
female
male
propriety
views on
factual
in this case
action
error
would be
gen
print
media
nudity in films and in
if the distribution of Adelina
able
public
erally.
In the
controversies that dai
protection
loses
Amendment
under a
First
pocketbook
they politics,
ly swirl about —be
analogous standard
that which causes
here,
issues, or,
contemporary standards
speech
protection.
lose
libelous
such
plunge
nudity
into
regarding
—some
Illinois,
See Beauhamais
Plaintiff,
fray.
as a
enter the
arena
(1952).
725, 735,
L.Ed.
controversial,
authoress
outspoken
accept
publication
a view
We cannot
that a
advocating equal nudity, was
screenwriter
independent
must
an
meet
standard
willing
public
participant
such
newsworthiness to stand under the umbrel
similarly
controversy.
indi
Other
situated
protection. Even
la of' First Amendment
pur
to be
have been held
limited
viduals
“vulgar” publications are entitled to such
Koch,
Rose v.
figures,
public
pose
York,
v. New
guarantees.
Winters
(1967) (a
154 N.W.2d
Minn.
665, 671,
92 L.Ed.
U.S.
Corp.,
v. NYM
author);
Maule
well-known
no
It makes
difference
(1st
A.D.2d
139
High
(S.D.N.Y.1980);
89,
542;
Society,
Geiger
Davis v.
v. Dell Publ.
87 S.Ct. at
supra,
Co.,
383,
515,
(1st Cir.1983);
Absent are
facts demonstrat
lacerated
are worth
close
anyone in
ing that
the defendant distribut
proof
to
million. No
was offered that
$7
subjective
ing company had a
аwareness of
sought
professional help
she
or needed
be-
probable falsity.
of the
re
Notice
lawsuit
publications
cause
these
fact
she
standing
cer
garding
issue
alone
completed
Sep-
a novel
between March
tainly
convincing
not clear and
evidence
is
in
tember
1980 refutes her contention that
January,
knowledge
June and
to
any event,
she was unable to work.
In
especially given
the miniscule mention
damages under the New York
often
statute
Moreover,
mere
plaintiff
those issues.
they
designed
are
nominal since
are
relevant,
investigate,
while
failure
primarily
compensate
injury
to feel-
actual
also not
itself sufficient
to show
Doyle,
See
ings.
Lombardo
Dane and
Castillo-Puche,
malice. See
Hotchner
Bernbach,
Inc.,
58 A.D.2d
913;
supra,
Post
Washington
551 F.2d at
(2d Dep’t 1977).
Applying
N.Y.S.2d
Keogh,
(D.C.Cir.
Co. v.
law
California
on facts
analo-
somewhat
cert,
denied,
1966),
gous
case, $25,000
to those in the instant
L.Ed.2d
Failure to in
was found to be
compensation
“substantial
vestigate
especially
is an
weak
criterion
Clark v. Celeb.
anguish.”
for mental
оf a
of hundreds of
case
distributor
Inc.,
(S.D.N.Y.
Publ.
publications.
While distributors
know
1981). See also
v. Printing Develop-
Pirre
something
publications
of the contents of
ment,
(S.D.N.
F.Supp. 1028,
distribute,
they
contract
there is
Y.1979) (extremely
plaintiff
sensitive
enti-
ordinarily little
for them
reason
to examine
$45,000
tled to no more than
for mental
magazines
In
scores of
distributed.
anguish); Myers v. U.S. Camera Publ.
sum,
simply
no
there
evidence—which
Corp., Misc.2d
dissenting. majority’s
I in much of the excel- concur agree plaintiff opinion.
lent I purpose public
must be considered a limited
figure voluntarily injected herself who has on-going controversy through her
into an
I
DIAMOND, Plaintiff-Appellant,
writings
appearances.
and media
also
John
agree
majority
the case of
with the
Society Magazine,
High
Davis v.
CORP., Jay
AM-LAW PUBLISHING
(2d Dept.
A.D.2d
dence the record to malice, had acted actual
defendant grant summary the trial
reversed court’s stating:
judgment,
[Tjhere is an element of cause dispute
of action which is which It is
cannot be resolved on this motion. upon plaintiff prove at trial
incumbent published defendants is- with actual malice Celebrity
sue of Skin Davis, N.Y.S.2d 308.
.... noted that exist-
The court Davis “[t]he of actual malice ‘does not
ence or absence
