IQ Group, Ltd. v. Wiesner Publishing, LLCIQ Group, Ltd. v. Wiesner Publishing, LLC
OPINION
This matter comes before the Court on the Motion for Summary Judgment by Defendant Wiesner Publishing, LLC (“Wiesner”) and the Cross-Motion for Summary Judgment by Plaintiff IQ Group, Ltd. (“IQ”), pursuant to
INTRODUCTION
These motions arise in the context of a dispute between business competitors. IQ and Wiesner are businesses that provide advertising services for insurance companies: they send ads by email to insurance agents. In 2003, National Senior Associates Company, LLC (“NSAC”) and Capital Care, Inc. (“Capital Care”), insurance companies, both hired IQ to send advertisements. NSAC and IQ dispute who creаted the ad for NSAC, and thereby who is entitled to claim authorship and hold the copyright. IQ distributed copies of ads for Capital Care and NSAC via email to insurance agents; the ads sent by IQ displayed a graphic described by IQ as a logo. The IQ logo consists of the outline of a capital “Q” with the outline of a lower-case “I” in the center. Both outlines are shaded, as if in graphical relief.. The ads also contained a hyperlink that, when clicked, directed the user to a page of IQ’s website which IQ claims contained copyright notices.
After IQ had distributed the NSAC and Capital Care ads, both NSAC and Capital Care hired Wiesner to distribute the ads via email. Both NSAC and Capital Care provided Wiesner with the ads that IQ distributed. Wiesner removed the IQ logo and hyperlink, added new information so that responses to the ads would go to NSAC and Capital Care, and then copied and distributed the ads via email.
IQ subsequently applied to the U.S. Copyright Office for copyright registration, claiming authorship of the NSAC and Capital Care ads. IQ obtained copyright registrations as of October 22, 2003. IQ then filed suit against Wiesner, NSAC, Capital Care and other parties, stating claims for: 1) slander, libel and conspiracy to defame IQ (Count 1, against Wiesner et al.); 2) negligence in making false and damaging statements (Count 2, against Wiesner et al.); 3) breach of contract (Count 3, not against Wiesner); 4) copyright infringement and violations of the Digital Millennium Copyright Act (“DMCA”) (Count 4, against Wiesner et al.); 5) tortious interference with business relationships (Count 5, against Wiesner et al.); and 6) copyright infringement and violations of the DMCA (Count 6, not against Wiesner). Subsequently, IQ conceded that it is not entitled to statutory damages for copyright infringement related to the Capital Care ad. (PL Mem. Opp. Mot. S.J. 16.)
The instant motion and cross-motion for summary judgment concern the claims of copyright infringement and violation of the DMCA. Wiesner filed a motion for summary judgment on these issues: 1) IQ is entitled to a maximum of one award of statutory damages for copyright infringement of the NSAC and Capital Care ads; and 2) IQ’s DMCA claims, for violation of
ANALYSIS
I. Governing Legal Standards
A.
Standard for a
Summary judgment is appropriate under
Once the moving party has satisfied its initial burden, the party opposing the motion must establish that a genuine issue as to a material fact exists.
Jersey Cent. Power & Light Co. v. Lacey Township,
If the nonmoving party has failed “to make a showing sufficient to establish the existence of an element essential to thаt party’s case, and on which that party will bear the burden of proof at trial, ... there can be ‘no genuine issue of material fact,’ since a complete failure of proof concerning an essential element of the nonmoving party’s case necessarily renders all other facts immaterial.”
Katz v. Aetna Cas. & Sur. Co.,
II. Defendant’s Motion for Summary Judgment
A. Plaintiffs Maximum Entitlement to Statutory Damages
In the Complaint, pursuant to Count 4, IQ seeks the greater of actual damagеs or statutory damages for copyright infringement. The parties do not dispute that Plaintiff has subsequently elected to seek statutory damages for copyright infringement under
Wiesner asks- the Court for summary judgment on a question that is speculative rather than the subject of a live dispute. The Constitution requires that a “case or controversy” be before a court; judgment on a hypothetical issue is advisory, and federal courts may not render advisory opinions.
Herb v. Pitcairn,
Alternatively, issues of damages are not ready for resolution before the predicate infringement has been determined: under
Summary judgment on this question is denied, as the issue is not ripe for consideration.
B. Plaintiffs DMCA Claim
Pursuant to Count 4 of the Complaint, IQ alleges that Wiesner violated the DMCA,
The DMCA provision at issue,
Wiesner asks the Court to rule, as a matter of law, that a logo cannot constitute copyright management information, as defined by
IQ’s arguments that the logo and hyperlink are within the scope of
1. The DMCA in the framework of trademark and copyright law
In effect, IQ asks this Court to construe the DMCA so as to allow a logo, functioning as a service mark, to come within the definition of copyright management information which, by operation of the DMCA, would act to protect the copyright of its owner. This construction of the DMCA would allow trademarks to invoke DMCA provisions meant to protect copyrights. As discussed infra, this turns the DMCA into a species of mutant trаdemark/copyright law, blurring the boundaries between the law of trademarks and that of copyright. There is no evidence that Congress intended such an extreme outcome in enacting the DMCA.
A logo, to the extent that it communicates source-distinguishing information about whatever it is attached to, operates as a trademark or service mark. As IQ appears to use its logo to indicate itself as the source of the advertising services it provides, it would operate as a service mark. The Lanham Act defines a service mark as “any word, name, symbol, or device, or any combination thereof ... used ... to identify and distinguish the services of оne person, including a unique service, from the services of others and to indicate the source of the services, even if that source is unknown.”
Looking only at the literal language of the statute, IQ’s construction is not implausible: a logo in an email, to the extent that it operates as a trademark or service mark, could communicate information that indicates the source of the email. It is a symbol that refers to identifying information, so a very broad interpretation of
The Supreme Court cautioned against blurring the boundaries between trademark law and copyright law in
Dastar Corp. v. Twentieth Century Fox Film Corp.,
Here, IQ argues for an interpretation of copyright law that, similarly, would make the two legal schemes overlap. But rather than an interpretation of the Lanham Act, as in
Dastar,
IQ here seeks an interpretation of the DMCA that would blur the
Furthermore, “intellectual property owners should not be permitted to recategorize one form of intellectual property as another.”
Chosun Int’l v. Chrisha Creations, Ltd.,
If this Court were to recategorize the mark so as to invoke copyright protection, it would lead to another problem: Wiesner observes that the original ads contained not only the IQ logo, but the logos for NSAC and Capital Care as well. Following IQ’s argument, these logos could serve as copyright information as well. We could end up with a document with conflicting copyright information. IQ’s argument could lead to absurd results.
2. The DMCA: Statutory Interpretation of
The statutory interpretation of
The text of
Law professor Julie E. Cohen has written widely on the DMCA and on copyright management information.
See generally
Julie E. Cohen,
Copyright and The Jurisprudence of Self-Help,
13 Berkeley Tech. L.J. 1089 (1998). Cohen explains that, traditionally, authors have relied' on copyright law to define and protect their legal rights. Now, however, new technologies can control access to works, such that technology attached to the work itself defines and protects the legal rights of the copyright owner. The DMCA directly protects not the copyrights, but the technological measures that protect the copyrights. In Cohen’s view, copyright management information (“CMI”) is limited to components of such technological measures.
1
This central insight is confirmed by examination of the history of
It is frequently stated that Congress enacted the DMCA in order to implement the World Intellectual Property Organization (“WIPO”) Copyright Treaty and the WIPO Performances and Phоnograms Treaty. H.R.Rep. No. 105-551 (1998). It is true -that enactment of the DMCA brought United States copyright law into compliance with these treaties.
Id.
Thus, the WIPO treaties are useful in understanding
The WIPO treaties mandated protection of copyright management information.
Although many view the DMCA as implementing the WIPO treaties, in fact, §§ 1201 and 1202 were drafted prior to the treaties. President Clinton established the Information Infrastructure Task Force in 1993 with the mandate to develop comprehensive information technology policies and programs that would promote the development of the national information infrastructure (“Nil”). The Working Group on Intellectual Property Rights, Intellectual Property and the National Information Infrastructure, executive summary (1995). “The Working Group on Intellectual Property Rights was established within the Information Infrastructure Task Force to examine the intellectual property implications of the Nil and make recommendations on any appropriate changes to U.S. intellectual property law and policy.” Id. The Working Group held extensive hearings and wrote the Rеport of the Working Group on Intellectual Property Rights, just cited.
Released in September, 1995, and known as the “White Paper,” the Report presented a draft of §§ 1201 and 1202, and discussed the rationale for these sections:
Systems for managing rights in works are being contemplated in the development of the NIL These systems will serve the functions of tracking and monitoring uses of copyrighted works as well as licensing of rights and indicating attribution, creation and ownership interests. A combination of file- and system-based access controls using encryption technologies, digital signatures and steganography 2 are, and will continue to be, employed by owners of wоrks to address copyright management concerns. Such security measures must be carefully designed and implemented to ensure that they not only effectively protect the owner’s interests in the works but also do not unduly burden use of the work by consumers or compromise their privacy. And measures should be studied to ensure that systems established to serve these functions are not readily defeated.
To implement these rights management functions, information will likely be included in digital versions of a work (i.e., copyright management information) to inform the user about the authorship and ownership of a work (e.g., attribution information) as well as to indicate authorized uses of the work (e.g., permitted use information). For instance, information may be included in an “electronic envelope” containing a work that provides information regarding authorship, copyright ownership, date of creation or last modification, and terms and conditions of authorized uses. As measures for this purpose become incorporated at lower levels (e.g., at the operating system level), such information maybecome a fundamental component of a file or information object.
Once information such as this is affiliated with a particular information object (e.g., data constituting the work) and readily аccessible, users will be able to easily address questions over licensing and use of the work. For example, systems for electronic licensing may be developed based on the attribution or permitted use information associated with an information object.
(Id. 191-192.)
The White Paper understood “copyright management information” to be information about authorship, ownership, and permitted uses of a work that is included in digital versions of the work so as to implement “rights management functions” of “rights management systems.” Such systems are conceived of as electronic and automated within the environment of a computer network.
As a model rights mаnagement system, the White Paper points to the Library of Congress’ Electronic Copyright Management System, as described in R.E. Kahn, Deposit, Registration and Recordation in an Electronic Copyright Management System, Proceedings of Technical Strategies for Protecting Intellectual Property in the Networked Multimedia Environment, Interactive Multimedia Assoc. (Jan.1994). This paper describes the operation of an automated rights management system within a computer network environment. This system would automate the process of granting usage rights online, providing “automated rights clearance ... which would accelerate permissions and royalty transfers between users and rightsholders.” Id. This could produce the “effect of creating an instant electronic marketplace for such information.” Id.
The White Paper demonstrates that the Working Group on Intellectual Property Rights, in drafting
The prerequisite to enforcement on the information superhighway is the ability to discover incidents of electronic infringement and identify the person(s) responsible. One step in this directiоn is the development of methods for the authentication and identification of copyrighted works transmitted over the information superhighway... The use of copyright identification information will be to no avail, however, if sophisticated infringers simply alter or destroy this information. Recognizing this problem, the Working Group recommends, as part of its proposal to add a new chapter 12 to the Copyright Act, a provision that would prohibit and impose criminal penalties for the fraudulent use, removal, or alteration of copyright management information.
Jessica R. Friedman, A Lawyer’s Ramble Down the Information Superhighway: Copyright, 64 Fordham L.Rev. 705, 719 (1995).
The draft legislation presеnted in the White Paper was introduced in both houses of Congress immediately upon its release as the “The National Information Infrastructure Copyright Protection Act” (“NIICPA”). See Julie E. Cohen, A Right to Read Anonymously: A Closer Look at “Copyright Management” in Cyberspace, 28 Conn. L.Rev. 981, 989 (1996). As Congress developed the DMCA, the NIICPA was incorporated into it. Sections 1201 and 1202 underwent no significant revision between drafting in 1995 and enactment in 1998 under section 103 of the DMCA, Public Law 105-304.
The Congressional committees which considered the DMCA published a number
Rights management information is “information which identifies the work, the author of the work, thе owner of any right in the work, or information about the terms and conditions of use of the work ... which is attached to a copy of a work or appears in connection with communication of the work to the public.” Art. 12. Rights management information is more commonly referred to in the U.S. as copyright management information (CMI). The purpose of CMI is to facilitate licensing of copyright for use on the Internet and to discourage piracy.
Copyright Management Information (CMI) is an important element in establishing an efficient Internet marketplace in copyrighted works free from governmental regulation. Such information will assist in tracking and monitоring uses of copyrighted works, as well as licensing of rights and indicating attribution, creation and ownership.
Under the bill, CMI includes such items as the title of the work, the author, the copyright owner, and in some instances, the writer, performer, and director. CMI need not be in digital form, but CMI in digital form is expressly included.
S.Rep. No. 105-190 (1998). Viewed alone, this gives only a vague idea as to what copyright management information is and how it functions. It is, however, consistent with the understanding established
supra,
as it emphasizes the role of such information in facilitating licensing on the Internet, discouraging piracy, and establishing an efficient Internet marketplace. There is nothing to suggest that the Senate Committee understood
Similarly, the House Committee stated: “A new ‘
One company that performs digital watermarking provides this definition: “digital watermarking technologies allow users to embed into audio, images, video and printed documents a digital code that is imperceptible during normal use but readable by computers and software.” Digimare,
About Digital Watermarking,
http://www.digimarc.com/watermark/about/ (last visited Dec. 20, 2005). Again, these references show an understanding of
The legislative history is otherwise helpful in showing how Congress understоod the DMCA as a whole. The committee reports show that Congress intended the DMCA to apply to “electronic commerce” and the “electronic marketplace” (H.R.Rep. No. 105-551 (1998)) and to “digital networks” (S.Rep. No. 105-190 (1998)). Furthermore, the reports show that Congress viewed §§ 1201 and 1202 together as preventing circumvention of the “technological measures” referred to in § 1201: “Subsection (a) of Section 103
This interpretation of
This interpretation fits well with statements in the legislative history about the historical context of the DMCA. Congress intended the DMCA to modernize copyright protection as a response to the development of new technologies which both enabled new forms of copyright protection as well as new forms of copyright infringement. As observed by Cohen and discussed
supra,
traditionally, the rights of authors have been mаnaged by people, who have controlled access and reproduction. Through scientific advances, we now have technological measures that can control access and reproduction of works, and thereby manage the rights of copyright owners and users.
Under this interpretation of
Although the advertisements were sent via email, and thus likely copied and distributed as part of an automated process within a cоmputer network environment, this does not bring the information removal within
IQ also claims that Wiesner violated
Count 4 of the Complaint states a cause of action against Wiesner for violation of the DMCA,
III. Plaintiffs Motion for Summary Judgment
A. Plaintiffs Motions Regarding Copyright Infringement Under the Copyright Act
Plaintiff moved for summary judgment as to infringement of the copyright on the NSAC ad, as to its entitlement to statutory damages for this infringement, and as to its entitlement to statutory damages for willful infringement of this copyright. The issues of entitlement to statutory damages require, as a predicate, a determination of copyright infringement. “The elements of a copyright infringement action are (1) ownership of a valid copyright and (2) copying by the alleged infringer.”
Masquerade Novelty v. Unique Indus.,
In response, Wiesner points to the evidence submitted by Defendant NSAC in support of the claim that IQ’s copyright on the NSAC ad is invalid. (Def.’s Reply Br. 5.) “[A] plaintiffs knowing failure to advise the Copyright Office of facts which might have led to the rejection of a registration application constitutes grounds for holding the registration invalid and incapable of supporting an infringement action.”
Masquerade,
IQ argues that its copyright registration is prima facie evidence of the validity of the copyright. While true, this does no morе than create a rebuttable presumption in its favor.
Educational Testing Services v. Katzman,
CONCLUSION
For the foregoing reasons, this Court grants Defendant Wiesner’s motion for summary judgment, pursuant to Count 4 of the Complaint, for violations of
Notes
. See also Julie E. Cohen, A Right to Read Anonymously: A Closer Look at "Copyright Management” in Cyberspace, 28 Conn. L.Rev. 981, 984 (1996) ("new digital monitoring and metering technologies define the burgeoning field of 'copyright management’ ”).
. As explained in the Report, steganography is digital watermarking. (Id. 188.)