MEMORANDUM OPINION AND ORDER
Plaintiff Industrial Specialty Chemicals, Inc. (“ISC”) brings this six-count complaint against defendants Cummins Engine Company, Fleetguard Inc., Doug Hudgens and Jerry Joyner. Defendants have moved to strike the complaint for failure to comply with the requirements of Fed.R.Civ.P. 8. In addition, defendants have also moved to dismiss Counts I, II, IV, V and VI, arguing that plaintiff has failed to state claims in these counts upon which relief can be granted. For the reasons set forth below, defendants’ motions are granted in part and denied in part.
I. Background
ISC, an Illinois corporation, manufactures and distributes chemicals that are specially produced for large industrial concerns. ISC *808 hoped to gain as two of its customers Cum-mins, a producer of diesel engines, and Fleet-guard, a subsidiary of Cummins that distributed chemicals and maintenance products for diesel engines. Beginning in 1985, 1 plaintiff began discussing with Doug Hudgens of Fleetguard about the possibility of improving certain chemicals Fleetguard was currently using, as well as inventing new chemical solutions. In particular, plaintiff alleges that Fleetguard asked it to develop various chemicals for use in Cummins diesel engines. At Hudgens’s request, ISC sent several brochures and letters outlining ISC’s products and services, as well as test samples of its products, to Cummins and Fleetguard. In addition, the parties spoke several times in person and over the phone about Fleet-guard’s needs, ISC’s progress on developing certain chemicals, and the test results obtained from various samples. ISC alleges that before the parties began exchanging privileged and confidential information, they executed confidentiality agreements covering all the materials sent by ISC to Fleetguard and Cummins. Complaint ¶¶ 6(AA), 6(MMM).
ISC claims that by 1987 it had expended thousands of hours in developing chemical products and adapting them to Fleetguard’s specifications. In response to ISC’s request for some consideration, Hudgens allegedly responded that if ISC successfully developed a new acid cleanser that met Fleetguard’s and Cummins’s performance criteria, both companies would aggressively market the product and purchase as much as they needed from ISC for an indefinite period of time. In addition, Hudgens allegedly promised that ISC would be “a major second source supplier” of several other chemicals for both Fleet-guard and Cummins if its efforts on the acid cleanser were successful. Complaint ¶ 6(0). These promises are alleged to have been reiterated by Hudgens and other members of Fleetguard at various times between 1987-90, including a representation by Hudgens that Fleetguard would purchase at least $200,000 of supplies from ISC annually beginning in 1990. Complaint ¶¶ 6(U), 6(DD), 6(FF), 6(NN), 6(SS), 6(DDDD). ISC contends that in reliance on these promises, it continued expending substantial time and effort on developing the desired acid cleaner and various other chemical products sought by Fleetguard and Cummins. In addition, when development of the acid cleanser was complete, ISC developed packaging and brochure materials for the marketing and distribution of the chemical by Cummins and Fleetguard. ISC’s efforts began to bear fruit in August 1990, when Fleetguard ordered 2400 gallons of a chemical solution ISC had developed specifically for its use. Complaint ¶ 6(UUU).
Notwithstanding its efforts on behalf of Cummins and Fleetguard, plaintiff alleges that beginning in June 1991 defendants began a concerted effort to terminate their relationship with ISC and renege on their prior commitments. ISC alleges that during telephone conversations in July and August 1991, Hudgens expressed dissatisfaction with plaintiffs services, stated that he and others at Fleetguard had reservations about the company’s abilities, and questioned the ethics and competence of ISC’s principals. Although a Fleetguard representative called ISC on December 6, 1991 and requested technical information on ISC’s products (purportedly in order to place another order), no furthers orders were placed by either Fleet-guard or Cummins, and no further contact with ISC was initiated.
On September 1, 1994, ISC filed this sixty page complaint against the several defendants, alleging breach of contract, breach of the implied covenant of good faith and fair dealing, breach of the confidentiality agreements, violations of the Illinois Consumer Fraud and Deceptive Practices Act and the Illinois Deceptive Trade Practices Act, and common law fraud and equitable estoppel.
*809 II. Motion to Dismiss Under Rule 12(b)(6)
Defendants have moved to dismiss five of the six counts. A motion to dismiss under Federal Rule of Civil Procedure 12(b)(6) should not be granted “unless it appears beyond doubt that the plaintiff can prove no set of facts in support of his claims which would entitle him to relief.”
Conley v. Gibson,
A. Count I (Breach of Contract)
Defendants first contend that Count I is deficient because the alleged contract between ISC, Fleetguard and Cummins is too indefinite to be enforceable, and it fails to set forth such key elements as price, quantity and duration. Plaintiff responds that defendants made specific oral representations of an intention to purchase their products, and any missing terms can be supplied through the course of dealings between the parties and the voluminous documents attached to the complaint as exhibits.
Under Illinois law,
2
the intention of the parties determines whether a contract has been formed.
Bradley Real Estate v. Dolan Assocs., Ltd.,
However, as defendants correctly point out, many elements of this alleged agreement are not mentioned in the complaint. In particular, there is no allegation that the parties agreed on (1) the prices of the products to be sold, (2) the duration of the agreement, or (3) the amount of each type of chemical to be sold. The first deficiency will not defeat plaintiffs contract claim, as a reasonable price term may be implied to a contract.
3
810 ILCS 5/2-305(1);
Ingrassia v. Ingrassia,
Defendants also argue that even if ISC has properly alleged a breach of contract claim in Count I, such a claim is barred by the statute of frauds provision of the U.C.C., 810 ILCS 5/2-201.
5
Defendants contend that this provision applies because ISC alleges a contract for the sale of at least $500 worth of goods. Plaintiff first attacks the notion that the U.C.C. applies at all, arguing that the instant contract is a “mixed” one for goods and services.
6
However, as discussed above,
supra
note 3, because the predominate purpose of this alleged agreement was for the sale of chemicals rather than for ISC’s services, the U.C.C. applies. ISC next contends that the U.C.C. is satisfied by “the voluminous correspondence between the parties.” Clearly, this eonclusory statement is insufficient to demonstrate that the requirements of the U.C.C. have been fulfilled. Nor has our independent review of the exhibits attached to the complaint uncovered any document, signed by the defendants, which sufficiently indicates that a contract for the sale of goods was made.
7
However, at this juncture we cannot say that plaintiff will be unable to seek refuge in the judicial-admission exception to the U.C.C.’s statute of frauds.
See
810 ILCS 5/2-201(3)(b). Nor are we inclined to grant the motion based on the present submissions, as defendants have not denied the existence of the alleged oral agreement in an answer or by affidavit.
Cf. DF Activities Corp. v. Brown,
B. Count II (Good Faith and Fair Dealing)
Defendants next move to dismiss plaintiffs claim for breach of the implied covenant of good faith and fair dealing. Basically, defendants argue that if no claim for breach of contract exists, then no claim for breach of the implied covenant will lie. Although we have rejected the underlying premise of defendants’ argument, and found that plaintiff has (at least in part) stated a claim for breach of contract, we nonetheless conclude that Count II should be dismissed. This is because the obligation to deal in good faith is implied by Illinois law into every contract and breach of that duty is simply a breach of the underlying contract.
See LaScola v. U.S. Sprint Comm.,
C. Count IV (Consumer Fraud)
Fleetguard and Cummins next challenge Count IV, brought under the Illinois Consumer Fraud and Deceptive Business Practices Act (“Consumer Fraud Act”), 815 ILCS 505/1-505/12, arguing that ISC has failed to (1) allege the commission of a deceptive act in the conduct of trade or commerce contemplated by the Act, (2) file the action within the three-year statute of limitations, or (3) allege trade practices effecting the market or implicating consumer concerns generally. Because we agree with defendants’ last argument, we need only discuss that issue.
Section 2 of the Consumer Fraud Act provides, in relevant part:
Unfair methods of competition and unfair or deceptive acts or practices, including but not limited to the use of any deception, fraud, false pretense, misrepresentation or the concealment, suppression or omission of any material fact, with intent that others rely upon the concealment, suppression or omission of such material fact, or the use or employment of any practice described in Section 2 of the “Uniform Deceptive Trade Practices Act,” approved August 5,1965, in the conduct of any trade or commerce are hereby declared unlawful whether any person has in fact been misled, deceived or damaged thereby.
815 ILCS 505/2. As its name indicates, the Consumer Fraud Act is primarily concerned with protecting consumers.
9
See Hill v. Names & Addresses, Inc.,
ISC does not argue that defendants’ alleged misrepresentations affected consumers or otherwise implicated consumer protection concerns. Indeed, rather than attempting to demonstrate a consumer nexus to the complained of conduct, ISC challenges defendants’ suggestion that such a connection is still required. In support, ISC points to a 1990 amendment to the Act, which states that “[p]roof of public injury, a pattern, or other effect on consumers generally” is not required to sustain a claim under the Act. 815 ILCS 505/10a. This amendment was passed to clarify that a plaintiff suing under the Act could state a claim based upon a single, isolated injury, and did not need to demonstrate a wide-spread effect on consumers generally.
See Royal Imperial Group, Inc. v. Joseph Blumberg & Assocs., Inc.,
D. Count V (Deceptive Trade Practices)
Plaintiff also brings a claim against defendants under the Illinois Deceptive Trade Practices Act, 815 ILCS 510/1-510/7. Defendants have moved to dismiss this count, arguing that ISC has not alleged any conduct implicating the Act. Plaintiff responds that the alleged misrepresentations concerning Fleetguard’s and Cummins’s approval and sponsorship of ISC’s products constituted violations of the Act. 10
However, as noted by the National Conference of Commissioners on Uniform Laws, the Uniform Deceptive Trade Practices Act is intended to deal with “conduct involving either misleading trade identification or false or deceptive advertising.” 815 ILCS 510 (West 1993) (prefatory note). In other words, the Act is directed towards unfair competition and “‘acts which unreasonably interfere with another’s conduct of his business.’”
Phillips v. Cox,
E. Count VI (Fraud and Equitable Estoppel)
Finally, defendants move to dismiss Count VI brought under the common law of fraud and equitable estoppel. Defendants first argue that the statements of intent alleged in the complaint cannot, as a matter of law, provide the basis for a fraud claim. We agree.
“The requisite elements of a common law fraud cause of action are: (1) a false statement of material fact, intentionally made; (2) the party to whom the statement was made had the right to rely on it; (3) the statement was made for the purpose of inducing reliance thereon; and (4) the reliance by the person to whom the statement was made led to his injury.”
Mitchell v. Skubiak,
In this case, ISC alleges that defendants repeatedly represented that if ISC developed new products and formulations at their direction, they would make plaintiff a major supplier of such chemicals. Although plaintiff alleges that such promises and representations were false and misleading at the time they were made, Complaint ¶ 15 (Count VI), ISC fails “to point to specific, objective manifestations of fraudulent intent” on the part of defendants. Instead, plaintiff bases its fraud claim solely on the ground that defendants’ alleged promise of future purchases never came to fruition. Because a claim of fraud for an alleged misrepresentation of future conduct cannot be grounded solely on the broken promise itself,
Bower,
Defendants also move to dismiss ISC’s equitable estoppel claim, arguing that the alleged promise was too indefinite to support a claim. “Equitable estoppel arises when a party, by his words or conduct, reasonably induces another to rely on his representation and, as a result of that reliance, the other changes his position to his injury.”
Estate of Besinger v. Village of Carpentersville,
III. Motion to Strike Under Rule 8
Defendants also move separately to strike the remaining counts in complaint as violative of Rule 8. In pertinent part, Rule 8 requires a plaintiff to include in his complaint a “short and plain statement of the claim showing that [he] is entitled to relief,” Fed. R.Civ.P. 8(a)(2), and to insure that “[e]ach averment of [his] pleading[s] [is] simple, concise, and direct.” Fed.R.Civ.P. 8(e)(1). Failure to comply with the requirements of Rule 8 may justify dismissal, albeit usually without prejudice.
See Hartz v. Friedman,
ISC’s complaint spans sixty pages, and contains approximately 115 paragraphs, some of which span several pages. The Background section, which is incorporated into all of the six counts, contains ninety-five paragraphs alone. Much of the complaint contains material which might be relevant at trial, but which certainly need not be alleged in order to state a claim. While there is no strict limitation on the length of complaints, the instant document is far more detailed and cumbersome than necessary. Accordingly, we conclude that plaintiff should amend its complaint in order to weed out the clearly extraneous material.
See Hartz,
IV. Conclusion
For the reasons set forth above, defendants’ motion to dismiss Counts I, II, IV, V and VI is granted in part and denied in part. The motion to strike the remainder of the complaint under Rule 8 is granted, and plaintiff is ordered to file an amended complaint consistent with this opinion within fourteen days of the entry of this order. It is so ordered.
Notes
. Apparently, plaintiff and defendants had been involved in a long (and somewhat complicated) business relationship for several years prior to 1985. Indeed, ISC’s complaint details events going back to 1974, involving ISC's principles, the defendants and various other competitors. We need not discuss the details of this relationship, however, as these complexities do not appear relevant to the instant motions.
. The parties do not appear to dispute that Illinois law provides the rule of decision in this diversity case.
. The parties provide only a cursory discussion on the applicability of the Uniform Commercial Code to the alleged contract. However, the “predominate purpose” of the agreement was for the sale of chemicals (rather than ISC's services), and thus we find that the gap-filling provisions of the U.C.C. apply.
See Ryan v. Wersi Elecs. GmbH and Co.,
. Defendants also argue that if the agreement was terminable at will, then their alleged actions could not give rise to a breach of contract claim. However, plaintiff claims that it spent considerable time and effort completing its part of the bargain, and thus the agreement (as alleged) was not wholly executory. In such a case, "the duration of the agreement is determined by the agree
*810
ment as a whole, based on what is reasonable, and is a question for the trier of fact.”
Sylvester,
.Defendants also argue that Illinois' general Statute of Frauds applies because the alleged contract calls for performance to exceed one year. 740 ILCS 80/1. However, it is clear that the Statute of Frauds applies only if it would be
impossible
to perform the contract within a year. Where, as here, the alleged duties could have been performed within the first year the Statute does not apply.
See Hartbarger v.
SCA
Servs., Inc.,
. Citing
Monetti, S.P.A. v. Anchor Hocking Corp.,
. Indeed, most of the documents are hand-written notes produced by plaintiff's principles and employees, concerning the composition and characteristics of various chemicals.
. Plaintiff also argues that Count I is saved from the U.C.C.'s statute of frauds because (1) it partially performed the alleged contract and (2) defendants misrepresented their intention to buy from ISC. As we have declined to definitively resolve the statute of frauds issue, we need not address these arguments.
. The statute defines a consumer as one "who purchases or contracts for the purchase of merchandise not for resale in the ordinary course of his trade or business but for his use or that of a member of his household.” 815 ILCS 505/l(e).
. In pertinent part, the act defines deceptive trade practices to include when a person:
(2) causes likelihood of confusion of or misunderstanding as to the source, sponsorship, approval or certification of goods or services;
(5) represents that goods or services have sponsorship, approval, characteristics, ingredients, uses benefits or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation or connection that he does not have;
(12) engages in any other conduct which similarly creates a likelihood of confusion or of misunderstanding.
815 ILCS 510/2.
