In re Synthroid Marketing Litigation
MEMORANDUM OPINION AND ORDER
The plaintiffs filed a master consumer class action complaint against defendants Knoll Pharmaceutical Co., BASF Corporation, The Boots Company PLC, and individual defendants alleging federal and state claims relating to the marketing and sale of the drug Synthroid. The plaintiffs move to certify a class of consumers in the United States who purchased Synthroid from January 1, 1990 to the present time.
Synthroid is the brand name for a synthetic thyroid medication containing levothyroxine. The plaintiffs allege that the defendants concealed medical information including a study showing that other preparations of levothyroxine are bioequivalent to Synthroid, and that the defendants falsely represented that other levothyroxine drugs are not bioequivalent to Synthroid. Consequently, patients took Synthroid rather than less expensive, bioequivalent substitutes. In addition, patients paid more for Synthroid than they would have if the defendants had not suppressed the medical information and made the false representations.
The master consumer class action complaint was filed by the plaintiffs after the Judicial Panel on Multidistrict Litigation transferred numerous cases involving Synthroid to this court for consolidated pretrial proceedings. The master complaint alleges violations of the Sherman Antitrust Act,
Class Certification
Pursuant to
When evaluating a motion for class certification, a court should not examine the merits of the ease. Id. at 598. Until there is a decision on the merits, the court may reevaluate and modify class certification in light of subsequent developments.
A.
1. Numerosity
2. Commonality
3. Typicality
The gravamen of the complaint is that the plaintiffs suffered economic harm when the defendants suppressed information and made misrepresentations regarding the bioequivalency of Synthroid and other drugs. Thus, although the nature of their economic harm differs, all plaintiffs are alleged to have been injured by the same course of conduct by the defendants. To prove their claims, all members of the putative class would need to show that the defendants engaged in the same wrongful conduct. The interests of the class representatives and the absentee members are therefore sufficiently aligned.
L Adequacy of Representation
Pursuant to
B.
1. Predominance
The defendants argue that individualized issues relating to causation and damages predominate over common issues and preclude class certification. According to the defendants, individual issues predominate because, to prove their claims, the plaintiffs must make “individualized inquiries into the decisions of consumers, physicians and pharmacists to purchase, prescribe and dispense Synthroid.... ” (Def.Mem. at 23). The defendants further argue that because plaintiffs did not buy Synthroid directly from them, damages must be calculated on an individual basis “considering all of the highly variable factors affecting the prices paid by the wholesalers and retailers from whom the consumers purchased Synthroid, as well as the health care benefits available to the consumer when the purchase was made.” (Def.Mem. at 38).
The defendants devote a substantial portion of their response memorandum to analyzing the chain of distribution and each decision that must be made regarding Synthroid along the way. The plaintiffs, however, allege standardized conduct by the defendants involving suppression of medical information, including a study, and misrepresentations regarding the bioequivalency of Synthroid and other levothyroxine drugs. They do not allege that the defendants gave individualized information to some plaintiffs but not others. It is true that the complaint alleges that the
The question of liability, therefore, will turn on whether the defendants engaged in the alleged conduct, consisting primarily of the uniform suppression of material information, not on the individual decisions and circumstances of countless people along the chain of distribution of Synthroid. Proximate cause is established by demonstrating that “purchases occurred after the allegedly fraudulent statements were made, and that the alleged fraud ‘directly or indirectly’ injured Plaintiffs.” Garner,
The defendants also point to cases denying class certification for indirect purchasers in brand name prescription drug antitrust litigation. The plaintiffs in the case at bar, however, are not requesting class certification on an antitrust damages claim, and thus are not concerned with proving the amount of damages. In addition, the cases involving the brand name prescription drug antitrust litigation alleged a conspiracy by numerous manufacturers involving numerous prescription drugs. In re Brand Name Prescription Drugs Antitrust Litig.,
On the issue of injury, the plaintiffs theorize that because the defendants intentionally suppressed medical information including the study showing that Synthroid was bioequivalent to other medications, and intentionally misrepresented facts about bioequivalency, the purported class was injured in two ways. First, if the defendants had not engaged in such conduct, more class members would have switched from Synthroid to less expensive products. Second, if the defendants had not engaged in such conduct, class members would have paid less for Synthroid because defendants would not have been able to maintain an artificially high price spread between Synthroid and other brands. The defendant’s expert, Ernst R. Berndt, vigorously disagrees with the plaintiffs’ theories for var
The defendants correctly recognize that now is not the time to take up a battle of damages theories. In addition, with regard to questions involving health provider issues, third party payers have intervened in this lawsuit. Furthermore, if an individualized determination of proximate cause or damages becomes necessary, such questions can be resolved after the liability issue is decided, if necessary with creation of subclasses and reference to a magistrate judge. See, e.g., Garner,
2. Superiority
According to the defendants, the substantive differences in state consumer protection statutes preclude national certification of the plaintiffs’ state law claims. Courts have noted that “ ‘serious reservations’ have been expressed in various circuits' — including the Seventh Circuit — about classes whose members will be governed by the tort law of 50 different states.” Garner,
It is impossible at this stage of the proceeding, relying only on allegations in the class certification briefs, to resolve the choice of law issues. Many courts decline to make a choice of law determination at the class certification stage. See, e.g., Hickey v. Great Western Mortgage Corp.,
Moreover, a class action is the superior form of adjudicating this controversy for several reasons. First, consumers have little interest in litigating their claims individually because of the small amount of money per plaintiff that is at stake. According to other complaints in the MDL proceeding, the retail price of Synthroid is only about $120.00 for one year. Second, as demonstrated by the numerous cases transferred to this court for consolidated pretrial proceedings, plaintiffs across the country have filed actions based on the defendants’ alleged conduct. While the number of cases filed is minimal in comparison with the millions of Synthroid purchasers, evidencing the small incentive to litigate, the number is large enough ,to consume a great amount of judicial resources. Third, consolidation of these claims is desirable because the claims are based on the same, alleged uniform conduct of the defendants. Therefore a class action is the superi- or method of adjudicating this controversy.
Conclusion
For the reasons discussed above, the plaintiffs’ motion to certify a class of consumers in the United States who purchased Synthroid between January 1, 1990 and the present time is granted.
. I note that defendants apparently have not turned over Berndt’s unredacted report. They should have done so prior to his deposition. The unredacted report shall be provided to plaintiffs within seven days.
. As is noted in Cannon v. Cherry Hill Toyota, Inc.,
. It is also possible that consumer fraud statutes in states other than Illinois would require resolution of individual issues that would render the claims inappropriate for class treatment on a national level.