ORDER GRANTING DEFENDANTS’ MOTION TO DISMISS
Lead plaintiff Frederick P. Arndt (“Plaintiff’) brings this action individually and on behalf of all other persons who purchased or otherwise acquired the common stock of defendant Pixar (“Pixar”) between February 10 and June 30, 2005 (the “Class Period”), 1 pursuant to Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, 15 U.S.C. §§ 78j(b) and 78t(a), and SEC Rule 10b-5, 17 C.F.R. 240.10b-5. Now before the Court is the motion by defendants Pixar, Steven P. Jobs (“Jobs”), Edwin E. Catmull (“Catmull”), and Simon T. Bax (“Bax”) (collectively “Defendants”) to dismiss the Amended Complaint (“Complaint”). Defendants move to dismiss asserting that Plaintiff fails to meet the heightened pleading requirements of the Private Securities Litigation Reform Act *1098 (“PSLRA”) and fail to state a claim upon which relief can be granted under Federal Rule of Civil Procedure 12(b)(6) and 12(b)(9).
The motion to dismiss is now fully briefed and ripe for decision. The Court finds that this matter is appropriate for disposition without oral argument and the matter is deemed submitted. See N.D. Civ. L.R. 7 — 1(b). Accordingly, the hearing set for September 15, 2006 is VACATED. Having carefully reviewed the parties’ papers, considered their arguments and the relevant legal authority, the Court hereby GRANTS Defendants’ motion to dismiss.
FACTUAL BACKGROUND
Plaintiff alleges that Defendants “flooded the market” with copies of The Incredibles home videos to capitalize on a very narrow sales window. (Compl., ¶ 62.) According to Plaintiff, “flooding the market” had the effect of artificially inflating the video sales for The Incredibles “in the days immediately following its release” and Defendants failed to disclose “the risk that large numbers of unsold home video units would be returned to [Pixar].” (Id.) Plaintiff brings claims based on Defendants’ allegedly materially false or misleading statements regarding the release of The Incredibles DVD. The Court will address the additional specific facts as required in the analysis.
ANALYSIS
Section 10(b) of the Securities Exchange Act provides, in part, that it is unlawful “to use or employ in connection with the purchase or sale of any security registered on a national securities exchange or any security not so registered, any manipulative or deceptive device or contrivance in contravention of such rules and regulations as the [SEC] may prescribe.” 15 U.S.C. § 78j(b). Rule 10b-5 makes it unlawful for any person to use interstate commerce:
(a) To employ any device, scheme, or artifice to defraud;
(b) To make any untrue statement of material fact or to omit to state a material fact necessary in order to make the statements made, in light of the circumstances under which they were made, not misleading, or;
(c) To engage in any act, practice, or course of business that operates or would operate as a fraud or deceit upon any person, in connection with the purchase or sale of any security.
17 C.F.R. § 240.10b-5.
To plead a claim under section 10(b) and Rule 10b-5, a plaintiff must allege (1) a misrepresentation or omission, (2) of material fact, (8) made with scienter, (4) on which the plaintiff justifiably relied, (5) that proximately caused the alleged loss.
Binder v. Gillespie,
Plaintiffs also claim that individual defendants are liable pursuant to Section 20(a) of the Securities Exchange Act, which provides for derivative liability for those who control others found to be primarily liable under the provisions of that act.
See In re Ramp Networks, Inc. Sec. Lit.,
A. Applicable Pleading Standards.
1. Rule 12(b)(6).
A motion to dismiss is proper under Rule 12(b)(6) where the pleadings fail to
*1099
state a claim upon which relief can be granted. Fed.R.Civ.P. 12(b)(6). A motion to dismiss should not be granted unless it appeal’s beyond a doubt that a plaintiff can show no set of facts supporting his or her claim.
Conley v. Gibson,
1. Private Securities Litigation Reform Act.
In order to limit the number of frivolous private securities lawsuits, Congress enacted the PSLRA in December of 1995, and created heightened pleading standards for such lawsuits. 15 U.S.C. § 78u-4(b). The PSLRA requires that “the complaint shall specify each statement alleged to have been misleading, the reason or reasons why the statement is misleading, and, if an allegation regarding the statement is made on information and belief, the complaint shall state with particularity all facts on which that belief is formed.” 15 U.S.C. § 78u-4(b)(l)(B). Furthermore, the PSLRA requires that the plaintiff “state with particularity facts giving rise to a strong inference that the defendant acted with the required state of mind.” 15 U.S.C. § 78u-4(b)(2).
The heightened standard set by the PSLRA was intended to put an end to securities fraud lawsuits that plead “fraud by hindsight.”
In re Silicon Graphics, Inc. Sec. Lit.,
Under the PSLRA, a complaint still is construed in the light most favorable to the nonmoving party and all material allegations in the complaint are taken to be true.
Silicon Graphics,
Finally, the Court may consider the facts alleged in the complaint, documents attached to the complaint, documents relied upon but not attached to the complaint when the authenticity of those documents is not questioned, and other matters for which the Court can take judicial notice.
*1100
Northpoint II,
B. Request for Judicial Notice.
Defendants request that the Court take judicial notice of a number of documents attached as exhibits to the Declaration of Cheryl W. Foung (“Foung Decl.”). The documents at issue in Defendants’ request include transcripts of investor conference calls and SEC filings. Plaintiffs do not dispute the accuracy of the documents attached to the request, and the requested documents are the types of documents of which this Court properly make take judicial notice.
See, e.g., In re Calpine Corp. Sec. Lit.,
C. Plaintiff Fails To Plead Sufficient Facts to Demonstrate Falsity.
The PSLRA requires that Plaintiff allege with the requisite particularity each statement alleged to be false or misleading, the reason or reasons why the statement was false or misleading, and if those allegations are made on information and belief, all facts on which that belief is formed.
See
15 U.S.C. § 78u — 4(b)(1 )(B);
see also Employers Teamsters Local Nos. 175 and 505 Pension Trust Fund v. Clorox Co.,
1. Plaintiff does not clearly identify which statements are false.
Plaintiff sets forth the statements which he contends are materially false and misleading in paragraphs 51, 54-55, and 57-61 of his Complaint. These paragraphs contain extensive block quotes with multiple statements. These paragraphs, on their face, appear to contain true facts or statements which Plaintiff does not seem to contest. (CompLIffl 51, 54-55, 57-61.) For example, on March 17, 2005, Defendants filed Pixar’s 2004 10-K form with the SEC in which Plaintiff alleges that Defendants state, inter alia:
towards the end of the life cycle for a revenue stream, Disney may inform us, and has in the past informed us, of additional distribution costs to those previously forecasted. Such revisions have impacted and may continue to impact our revenue share and our film gross profit.
Under the Co-Production Agreement, we share equally with Disney in the profits of The Incredibles, Finding Nemo, Monsters, Inc., Toy Story 2 and A Bug’s Life after Disney recovers its marketing, distribution and other predefined costs and fees.
(Id., ¶ 54.) Plaintiff then claims that each of the statements in paragraphs 51, 54-55, and 57-61 of his Complaint are materially false and misleading when made because Defendants “intentionally flooded the market with millions of copies of The Incredibles home videos, far in excess of actual or forecast demand, in an effort to capitalize on a very narrow sales window.” (Id., ¶ 62.) According to Plaintiff, “flooding the market” had the effect of artificially inflating the video sales for The Incredibles “in the days immediately following its release” and Defendants failed to disclose “the risk that large numbers of unsold home video units would be returned to [Pixar].” (Id.) Plaintiff further alleges that “Pixar lacked *1101 an internal system of controls adequate for the purpose of preventing the dissemination of materially false and misleading information.” (Id.)
As the party bringing this action, Plaintiff is responsible for identifying with particularity what statements are false and misleading. 15 U.S.C. § 78u-4(b)(l). He has not fulfilled his responsibility in this regard, and the Court is “unwilling ... to search through” the Complaint in an effort to link the allegedly false statements to the reasons those statements purportedly are false.
In re Autodesk Sec. Lit.,
2. Plaintiff has not sufficiently plead facts to show that statements identified in his opposition brief are materially false or misleading.
In opposition to Defendants’ motion, Plaintiff appears to narrow the statements he alleges were false or misleading. In his opposition brief, Plaintiff points to the following smaller excerpts he contends were false when made:
(1) “[P]reorders of The Incredibles home videos indicate that its domestic release will be as successful as that of Monsters, Inc.” and “we expect continuing international home video revenues from The Incredibles to drive our results for the second quarter,” (made on February 10, 2005);
(2) “We recognize film revenue ... when earned and reasonably estimable.” (made on March 17, 2005);
(3) “Looking ahead to the second quarter we expect to report earnings per diluted share of approximately $0.15. The primary driver of these results will be international home video revenues from The Incredibles .... ” (made on May 5, 2005); and
(4) “We have also made adjustments to our home video revenues for estimates on return reserves that may differ from those reported by Disney. In determining our home video reserves for a particular title, we review information such as Disney’s current return reserves, the historical returns for our previous titles, actual rates of returns, inventory levels in the distribution channel and other business and industry trend information that are available.” (made on May 12, 2005).
(Opp. at 5-6, citing Compl., ¶¶ 51, 54, 57, 59.)
However, Plaintiff fails to allege sufficient facts to demonstrate that those statements are actionable. Plaintiff groups all these statements together and contends that they are all false for the same reasons discussed above, i.e. that Defendants “flooded the market” and failed to disclose “the risk that large numbers of unsold home video units would be returned to [Pixar],” and that Defendants had inadequate controls. (Compl., ¶ 62.) Plaintiff does not address whether the alleged market shift regarding video sales applies to both domestic and international sales. Nor does Plaintiff identify specifically which portions of these statements he contends were false. For example, it is not clear whether Plaintiff is alleging that Pixar has not made adjustments to its home video revenues for estimates on return reserves that differ from those reported by Disney, or whether he is alleging that Pixar does not review Disney’s current return reserves or historical returns for previous titles in determining home video reserves. Moreover, Plaintiff fails to allege how many videos Defendants sent out, how many were actually returned, 3 at what level Defendants set the *1102 reserves for The Incredibles, or what level of reserves Defendants should have set based on the alleged market trend. Nor does Plaintiff allege what amount Pixar “recognized as revenue” or what amount of such recognized revenue was improper. Finally, Plaintiff does not describe what Pixar’s “controls” were or what controls would have been adequate based on what standards.
Plaintiff also alleges facts which are inconsistent with his contention that the above statements are false. For example, Plaintiff alleges that the following statements are false: “We have also made adjustments to our home video revenues for estimates on return reserves that may differ from those reported by Disney. In determining our home video reserves for a particular title, we review information such as Disney’s current return reserves, the historical returns for our previous titles, actual rates of returns, inventory levels in the distribution channel and other business and industry trend information that are available.” (Id., ¶ 59.) However, in support of his allegation that Disney shared its data regarding the market with Defendants, Plaintiff points to the same and other similar statements made by Defendants in other SEC filings. (Id., ¶¶ 37, 38.) Accordingly, the Court finds that Plaintiff failed to sufficiently plead facts that demonstrate that statements identified in his opposition brief are materially false or misleading.
3. Plaintiff has not sufficiently plead facts to show that Defendants were aware that the alleged statements were false or misleading when made.
Another defect with Plaintiffs Complaint is that it fails to allege a sufficient basis to demonstrate that before each statement was made on February 10, March 17, May 5, or May 12, 2005, Defendants were aware that such statements were false or misleading. Plaintiff alleges that “[i]n the months preceding the Class Period, there was a dramatic shift in the pattern of sales in the home video market” in that DVD releases started generating a greater proportion of their total sales in the first week.
(Id.,
¶ 43.) As support for the proposition that Defendants were aware of this alleged market shift, Plaintiff points to an excerpt from a newspaper article published on May 31, 2005, after all of the alleged false statements were made, and an announcement made on May 10, 2005, two days before the last alleged false statement, from one company regarding disappointing sales from one video.
(Id.,
¶¶ 43, 44.) Plaintiff has not alleged
any,
let alone sufficient facts, to support his contention that,
at the time the alleged statements were made,
Defendants knew of a clear trend that was well understood
*1103
regarding DVD sales in the domestic and international markets.
See In re Dreamworks Animation SKG, Inc. Sec. Lit.,
Plaintiff alleges that when Defendants made the allegedly false statements they had information regarding actual returns which made their statements regarding expected revenue false. Plaintiff relies on confidential witnesses from third-party distributors and a former Disney employee to allege that Disney had access to detailed data and that Disney shared such information with Pixar.
4
Based on these confidential sources, Plaintiff alleges that Disney has “access to tremendous amounts of detailed data regarding the market for the home entertainment unit it distributes,” and that Disney is provided daily reports.
(Id.,
¶ 35.) While the confidential sources from distributors may have personal knowledge regarding how often their companies provide information to Disney, Plaintiff has not provided information demonstrating how the confidential sources would be knowledgeable as to how often Disney reviews or analyzes this information, or more importantly, when it provides such information to Pixar. Although CS-5 may have had information regarding when retailers provided Disney sales information when he or she worked at Disney, CS-5 did not work at Disney during the Class Period. Moreover, CS-5 did not provide any information regarding how often Disney reviewed or analyzed the sales information when he or she worked at Disney, or how often and in what form Disney provided such information to Pixar.
See Dreamworks Animation,
To support his allegation that Defendants were aware of the market data provided to Disney, Plaintiff also relies on the Co-Production Agreement between Disney and Pixar which provides that Disney shares its market data with Pixar. (Compl., ¶ 36.) However, he fails to allege how frequently Disney provides such information to Pixar. The Court concludes that Plaintiff has not alleged sufficient facts to demonstrate that Defendants knew, at the time they were made, that they alleged statements were false or misleading. 5
*1104 D. Plaintiff Fails to Plead Sufficient Facts To Demonstrate Scienter.
The PSLRA also requires a plaintiff to allege particular facts giving rise to a strong inference that “the defendant made false or misleading statements either intentionally or with deliberate recklessness.”
Vantive,
Plaintiff argues that Defendants had motive to lie in order increase stock prices during a period in which it was negotiating a new distribution agreement. (Compl., ¶¶ 39, 78.) Even if Defendants did have a motive to commit fraud, which at this time the Court is not determining whether or not Plaintiff sufficiently alleged, “[m]ere motive and opportunity is insufficient.”
See No. 84 Employer-Teamster Joint Council Pension Trust Fund v. America West Holding Corp.,
In
Silicon Graphics,
the Ninth Circuit held that selling between 6.9 and 7.7 percent was a relatively small portion and thus not unusual or suspicious.
Silicon Graphics,
In
Ronconi,
the court held that selling 10 and 17 percent of the insiders’ respective stock holdings was not suspicious.
Ronconi,
On May 10, 2005, Bax sold 30,000 shares, which was which was 15% percent of his stock holdings at that time. (Foung Deck, Exs. 11, 12.) However, Bax joined Pixar in 2004 and his options did not begin vesting until May 3, 2005, and thus he did not have any Pixar shares to sell before the Class Period began.
(Id.,
Exs. 3, 11-12.) Without a meaningful trading history from which to compare, the Court cannot conclude that Bax’s trades were suspicious and thus supportive of scienter.
See Vantive,
Between February 17 and May 18, 2005, Catmull sold 150,000 shares, which was at most 24.7% of his stock holdings.
6
Standing alone, the sale of almost 25% over a five month period is not suspicious.
See Ronconi,
Finally, when the holdings of all three individual defendants, Bax, Catmull and Jobs, are considered, the individual defendants sold less than 1% of their total holdings. (Foung Deck, Exs. 3, 8-12.) Even if the sales and holdings of insiders John A. Lasseter, Sarah McArthur and Lois J. Scali alleged in the Complaint are taken into account, the insiders retained
*1106
over 99 percent of their total holdings.
(Id.,
Compl., ¶ 77.) This fact undermines any inference of scienter.
See Silicon Graphics,
Plaintiff argues that the lack of stock sales during the Class Period by Jobs, the chief executive officer, chairman of the board and the largest share holder, does not weigh against a strong inference of scienter. However, the cases Plaintiff cites in support of this argument are inapposite.
See America West,
In America West, the plaintiff alleged that stock sales by nine officers and directors and two majority shareholders supported a strong inference of scienter. Id. at 938. In that case, “[mjost of the individuals sold 100% of their shares, with the lowest percentage being 88%,” and the two majority shareholders both sold over 99% of their publicly-traded stock for a total of $66 .5 million. Id. at 938-39. The court found the large numbers and percentages sold, the timing of the sales, and the prior trading history of each defendant indicated the sales during the class period were unusual and suspicious. Id. at 939-41. Despite this strong evidence of scienter, the defendant argued that the lack of stock sales by three other defendants who made the misleading statements undermined the inference of scienter. Id. at 944. However, the plaintiff alleged that these three defendants were motivated to inflate the company’s financial results and stock prices by a reason other than profiting though selling shares — their eligibility for stock options and executive bonuses were based principally on the company’s financial performance. The plaintiff alleged that these defendants did not receive any option awards based on the year before the class period, and that after the inflated financial results, they each received substantial option awards. Id. The court found that the plaintiffs allegations thus supported a strong inference of scienter. Id. In contrast here, Plaintiff has not alleged that Defendants personally reaped economic benefits other than by alleged insider trading. Accordingly, Plaintiffs reliance on American West is misplaced.
In
McGann,
the court evaluated whether an accounting firm that allegedly prepared a fraudulent audit report knowing that its client would disseminate the statements in the report to the securities market could be held primarily liable under Section 10(b) for committing fraudulent acts “in connection with the trading of securities.”
McGann,
Cabletron, Nuko Information,
and
U.S. Aggregates
are similarly inapposite. In
Cabletron,
the court found that complaint adequately demonstrated scienter without the allegations of insider trading and thus, the court specifically refrained from determining whether the insider trading allegations, standing alone, would have sufficed.
Cabletron,
Accordingly, the Court finds that Plaintiffs allegations are insufficient to demonstrate a strong inference of scienter.
CONCLUSION
For the foregoing reasons, the Court GRANTS Defendants’ motion to dismiss. This ruling is without prejudice to Plaintiff filing an amended complaint. Plaintiff shall file any amended complaint within thirty days of the date of this Order. If Plaintiff does not file an amended complaint within thirty days, this case shall be dismissed. If an amended complaint is filed, Defendants shall either file an answer or move to dismiss within twenty days of service of the amended complaint.
IT IS SO ORDERED.
Notes
. The Court has not yet certified a class and refers to the time period involved as the “Class Period” for ease of reference.
. The remainder of the documents Defendants ask the Court to take judicial notice of were not necessary to the resolution of this motion. Accordingly, Defendants’ request is DENIED with respect Exhibits 1, 4-5, 16-23.
. The only specific allegation Plaintiff sets forth regarding the amount of returns is vague and insufficient. Plaintiff alleges that
*1102
according to Confidential Source 2 ("CS-2”) who, during the Class Period, was a video buyer for United American Video, a DVD distributor involved in the distribution of
The Incredibles
DVD, "within 30 days after the initial release of
The Incredibles
(and the
Shrek 2)
DVD, United American Video began getting returns from its retail customers, especially the CVS chain.” (Compl., ¶¶ 4, 50.) Plaintiff further alleges that, "[a]ccording to CS-2, the 30-day cycle was specific to those two DVDs. As much as 60 percent of
The Incredibles
DVDs were returned.”
(Id.,
¶ 50.) Plaintiff does not explain what the "30-day cycle” is. It is unclear whether CS-2 meant that other DVDs had not started to be returned within 30 days or how many of the
The Incredibles
DVDs were returned within this thirty-day period. Also, Plaintiff fails to explain what CS-2 meant by 60 percent. 60 percent of what number of DVDs was returned and from which stores? Without this type of information, these allegations are insufficient to support Plaintiff's Complaint.
See Silicon Graphics,
. During the Class Period, Confidential Source 1 ("CS-1”) was a warehouse coordinator for Technicolor Video Services, a company that handled the distribution of Disney products. (Compl., ¶ 4.) Confidential Source 2 ("CS-2”) was a video buyer for United American Video, a DVD distributor involved in the distribution of The Incredibles DVD. (Id.) Confidential Source 3 ("CS-3”) was, and still is, a vice president of a purchasing firm that distributes DVDs and other products. (Id.) Plaintiff alleges that Confidential Source 4 ("CS-4”) was a Walmart Purchasing Assistant, but does not specify the time period in which CS-4 worked in this position. (Id.) Prior to the Class Period, ending sometime in 2004, Confidential Source 5 (“CS-5”) was the Director of Sales Planning and Forecasting, International Division at Disney/Buena Vista Home Entertainment. (Id.) Confidential Source 6 ("CS-6”) was, and still is, an independent contractor working with Entertainment Resources Inc., a distributory of entertainment products, including The Incredibles DVD. (Id.)
. Because the Court finds that Plaintiff failed to satisfy the heightened pleading standards in establishing falsity, the Court need not address at this point whether the alleged false *1104 statements are protected by the safe harbor doctrine.
. Plaintiff alleges that Catmull sold 24.7% of his holdings. (Comph, ¶ 77.) Defendants argue that Catmull actually sold only 19.7 % of his holdings, or 14.4% of his holdings if the shares he beneficially owned on behalf of his children and trusts were considered. (Mot. at 22.) It is not clear to the Court based on the documents attached to the declaration of Cheryl W. Foung how either party has calculated Catmull’s total holdings. However, even if the Court were to consider the higher percentage proffered by Plaintiff for purposes of this motion, such percentage would be insufficient to demonstrate scienter.
