In November and December 2011, the court consolidated several cases filed against defendant ConAgra Foods, Inc. under the above caption.
I. BACKGROUND
Plaintiffs allege that from at least June 27, 2007 through the present, ConAgra deceptively and misleading marketed its Wesson brand cooking oils as “100% Natural,” when in fact Wesson Oils are made from unnatural, genetically-modified organisms (“GMO”).
Plaintiffs’ complaint contains allegations concerning different plaintiffs’ history of purchasing Wesson Oil. While there is some variation among plaintiffs, the complaint generally asserts that each plaintiff saw that Wesson Oils were marketed as “100% Natural,” purchased the product because of the representation, and would not have purchased it but for the representation.
II. DISCUSSION
A. Legal Standard Governing Motions To Dismiss Under Rule 12(b)(6)
A Rule 12(b)(6) motion tests the legal sufficiency of the claims asserted in the complaint. A Rule 12(b)(6) dismissal is proper only where there is either a “lack of a cognizable legal theory,” or “the absence of sufficient facts alleged under a cognizable legal theory.” Balistreri v. Pacifica Police Dept.,
The court need not, however, accept as true unreasonable inferences or legal conclusions cast in the form of factual allegations. See Bell Atlantic Corp. v. Twombly,
“For purposes of our review, we begin by identifying pleadings that, becausethey are no more than conclusions, are not entitled to the assumption of truth. We disregard threadbare recitals of the elements of a cause of action, supported by mere conclusory statements. After eliminating such unsupported legal conclusions, we identify well-pleaded factual allegations, which we assume to be true, and then determine whether they plausibly give rise to an entitlement to relief.” Id. at 1003 (citations and quotation marks omitted).
B. Legal Standard Governing Rule 9(b) Pleading Requirements
Rule 9(b) requires that, “[i]n all averments of fraud or mistake, the circumstances constituting fraud or mistake shall be stated with particularity.” Fed.R.Civ. Proc. 9(b); see also 5A Charles A. Wright & Arthur W. Miller, Federal Practice And Procedure § 1297 (2006) (“[Rule 9(b)] is a special pleading requirement [that is] contrary to the general approach of the ‘short and plain,’ simplified pleading adopted by the federal rules ... ”). “To avoid dismissal for inadequacy under Rule 9(b),” a “complaint [must] ‘state the time, place, and specific content of the false representations as well as the identities of the parties to the misrepresentation.’ ” Edwards v. Marin Park, Inc.,
. “It is well-settled that the Federal Rules of Civil Procedure apply in federal court, ‘irrespective of the source of the subject matter jurisdiction, and irrespective of whether the substantive law at issue is state or federal.’ ” Kearns v. Ford Motor Co.,
C. Whether the Complaint Satisfies the Particularity Requirement of Rule 9(b)
ConAgra argues that the consolidated complaint fails to meet the particularity requirement of Rule 9(b). It notes that only two of the 21 plaintiffs allege the location at which they purchased Wesson Oil.
Plaintiffs counter that the consolidated complaint pleads sufficient information to put ConAgra on notice of its allegedly wrongful conduct, and that the additional detail ConAgra demands “would do nothing to enhance Defendant’s ability to answer the allegations in the Amended Complaint, i.e., [fulfill] the purpose- of Rule 9(b)’s heightened pleading requirements.”
As noted, to satisfy Rule 9(b), a complaint must plead “ ‘the who, what, when, where, and how’ of the misconduct charged,” Vess,
“Kearns fails to allege in any of his complaints the particular circumstances surrounding [the] representations. Nowhere in the [complaint] does Kearns specify what the television advertisements or other sales material specifically stated. Nor [does] Kearns specify when he was exposed to them or which ones he found material. Kearns also fail[s] to specify which sales material he relied upon in making his decision to buy a CPO vehicle. Kearns does allege that he was specifically told ‘CPO vehicles werе the best used vehicles available as they were individually hand-picked and rigorously inspected used vehicles with a Ford-backed extended warranty.’ Kearns does not, however, specify whomade this statement or when this statement was made. Kearns fail[s] to articulate the who, what, when, where, and how of the misconduct alleged. The pleading of ... neutral facts fails to give Ford the opportunity to respond to the alleged misconduct. Accordingly, these pleadings do not satisfy the requirement of Rule 9(b) that ‘a party must state with particularity the circumstances constituting fraud.... ’ Because Kearns failed to plead his averments of fraud with particularity, we affirm the district court’s dismissal of his [complaint].” Id. at 1126.
Plaintiffs argue that they have satisfied the requirement of stating “where” ConAgra made misrepresentations because the complaint alleges where the “100% Natural” claim appears on the Wesson Oil packaging. They contend it is unnecessary for every plaintiff to state where he or she purchased the product.
The court agrees with plaintiffs that Rule 9(b) does not require that they allege the specific store in which they purchased Wesson Oils, particularly because they may not have observed and relied оn the representation on the product’s labeling at precisely that time.
Similarly, while ConAgra asserts that plaintiffs must plead the dates on which they purchased Wesson Oils, Kearns suggests that the relevant “when” is either when the allegedly misleading statement was made or when it was viewed or heard by the plaintiff, not when it resulted in a purchase. Kearns,
The complaint asserts that the “100% Natural” representation appeared on product labeling and in marketing of the products throughout the class period.
ConAgra argues finally that the complaint is not sufficiently specific because plaintiffs do not allege how they were misled.
For the reasons stated, the court cannot conclude the complaint as a whole lacks the particularity required by Rule 9(b). It therefore turns to the deficiencies ConAgra contends exist in individual causes of action.
D. Plaintiffs’ First Cause of Action for Violation of the MagnusonMoss Warranty Act Claim
In the face of ConAgra’s arguments for dismissal, plaintiffs agree that their first cause of action, alleging violation of the Magnusson-Moss Warranty Act, 15 U.S.C. § 2301, et seq., should be dismissed in its entirety.
The Magnuson-Moss Warranty Act (“Magnuson-Moss Act”), codified at 15 U.S.C. §§ 2301-2312, et seq., provides that a consumer may assert a civil cause of action to enforce the terms of an implied or express warranty. 15 U.S.C. § 2310(d) provides that any “consumer who is damaged by the failure of a supplier, warrantor, or service contractor to comply with any obligation under this chapter, or under a written warranty, implied warranty, or service contract” may sue for damages and other legal and equitable relief.
Plaintiffs allege that ConAgra violated a “written warranty.”
“(A) any written affirmation of fact or written promise made in connection with the sale of a consumer product by a supplier to a buyer which relates to the nature of the material or workmanship and affirms or promises that such material or workmanship is defect free or will meet a specified level of performance over a specified period of time, or (B) any undertaking in writing in connection with the sale by a supplier of a consumer product to refund, repair, replace, or take other remedial action with respect to such product in the event that such product fails to meet the specifications set forth in the undertaking, which written affirmation, promise, or undertaking becomes part of the basis of the bargain between a supplier and a buyer for purposes other than resale of such product.” 15 U.S.C. § 2301(6) (emphasis added).
The statement that Wesson Oil is “100% Natural” is not an assertion that the product is defect free or that it will meet a specific level of performance over a specified period of time. Nor is it a promise to take any remedial action. Courts have declined to extend the term “written warranty” beyond its statutory definition. See Semitekol v. Monaco Coach Corp.,
The statutory definition of “implied warranty” is broader, however, and applies to “an implied warranty arising under State law ... in connection with the sale by a supplier of a consumer product.” 15 U.S.C. § 2301(7). As courts have concluded, the statute provides a federal cause of action for state law implied warranty claims. In re Sony Grand Wega,
ConAgra next seeks dismissal of plaintiffs’ second cause of action for violation of Nebraska’s Consumer Protection Act. The act generally provides that “[ujnfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce shall be unlawful.” Neb.Rev.Stat. § 59-1602. ConAgra asserts the act does not apply to regulated industries, citing a provision of the statute, which states that “the Consumer Protection Act shall not apply to actions or transactions otherwise permitted, prohibited, or regulated under laws administered by the Director of Insurance, the Public Service Commission, the Federal Energy Regulatory Commission, or any other regulatory body or officer acting under statutory authority of this state or the United States.” Neb.Rev.Stat. § 59-1617(1).
In analyzing the exemption set forth in § 59-1617(1), Nebraska courts have concluded that the relevant question is not whether the defendant is generally regulated, see Kuntzelman v. Avco Financial Services of Nebraska, Inc.,
In this case, it is clear that the ConAgra’s challenged labeling and advertising is already regulated by a body acting under the authority of the United States: the Food and Drug Administration. In 1938, Congress passed the Food, Drug, and Cosmetics Act (“FDCA”) as a successor to the 1906 Pure Food and Drugs Act, which was the first comprehensive federal legislation designed to protect consumers from fraud or misrepresentation in the sale of food and drugs. See James T. O’Reilly, Food And Drug Administration § 3:1-13 (3d ed.2009). The FDCA expressly empowers the FDA (a) to protect the public health by ensuring that “foods are safe, wholesome, sanitary, and properly labeled,” 21 U.S.C. § 393(b)(2)(A). The FDCA deems a food “misbranded” if its labeling “is false or misleading in any particular.” 21 U.S.C. § 343(a). The FDA has promulgated extensive regulations about the proper labeling of food. See, e.g., 21 C.F.R § 101.4 (designation of ingredients on food packaging); 21 C.F.R § 101.9 (labeling and advertising of nutrition information); 21 C.F.R § 101.13 (limits оn claims that can be made about the nutritional content of food, such as labeling a product “low sodium”); 21 C.F.R § 101.14 (health claims). Indeed, as ConAgra notes,
While, as explained in the court’s order in Briseno,
As with plaintiffs’ first cause of action, plaintiffs acknowledge that their claim under the Nebraska Uniform Deceptive Trade Practices Act, Neb.Rev.Stat. § 87-301, should be dismissed. Once again, however, they seek leave to amend.
G. Whether Plaintiffs Have Pled Impermissible Composite Causes of Action
Each of plaintiffs’ final four causes of action is, in reality, multiple claims. For example, plaintiffs’ fourth cause of action — for violation of state consumer protection laws — asserts that ConAgra’s conduct violated the consumer protection laws of 14 different states, which protect the named plaintiffs and proposed class members from those states.
ConAgra argues that this manner of pleading is impermissible.
The court recognizes that it is burdensome for ConAgra to respond to dozens of separate statutory claims based on the law of a host of jurisdictions. ConAgra, however, has neither requested additional pages to brief its motion to dismiss nor additional time to analyze the sufficiency of plaintiffs’ numerous claims. The court is aware of no limit on the number of causes of action a plaintiff can assert in a single complaint, and sees no value in requiring plaintiffs to split their causes of action into dozens of additional claims, each based on the same factual allegations. A complaint that was structured in this way would not lessen the burden on defendant. As a result, the court will not dismiss plaintiffs’ causes of action because they impermissibly commingle claims. It addresses ConAgra’s augments regarding various purported deficiencies in the claims below.
H. Plaintiffs’ Fourth Cause of Action for Violation of State Consumer Protection Laws
1. Ascertainable Loss
ConAgra argues that plaintiffs’ consumer protection law claims based on New Jersey and Oregon law are deficient, since the statutes in those states provide that plaintiffs can assert such a claim only if they can plead “ascertаinable loss.”
Plaintiffs argue that they have alleged that they would not have purchased Wesson Oils had ConAgra not misrepresented that the product was “100% Natural,” and that this satisfies the statutory requirement.
As the court explained in Hemy, plaintiffs’ allegation is not sufficient under New Jersey law. The court there stated:
“In the Amended Complaint, while Plaintiffs allege that they would not have purchased the chicken products if they had known that Perdue inhumanely raised and slaughtered its chickens, they do not set out the difference in value between the promised product (humanely treated chicken products) and the actual product received (inhumanely treated chicken products). Nor have Plaintiffs alleged the price of competing chicken products, as a means of pleading the difference in value. They allege only that they paid a ‘premium’ for Perdue’s products ‘when, in fact, they were not and are not treated differently from Perdue’s other chickens or differently in any material respects of other major producers.’ As I explained in my recent decision in Lieberson, ‘the Court finds that absent any specific information concerning the price of the [products or the price of any comparable products, Plaintiffs allegations concerning the ascertainable loss are nothing more than unsupported conclusory statements that are insufficient to withstand a motion to dismiss.’ That was not done here. There are no facts supporting a claim fоr ascertainable loss— other than the use of the term ‘premium’ price.” Hemy,2011 WL 6002463 at *18 (quoting Lieberson v. Johnson & Johnson Consumer Companies, Inc.,865 F.Supp.2d 529 , 541-42 (D.N.J. 2011)).55
Plaintiffs have failed to quantify the difference between the value of the product they believed they were purchasing and the price of the product they purchased. They have similarly failed to quantify the difference between the price of the Wesson Oils and other products they might have purchased as substitutes. Absent such information, New Jersey courts have consistently held that a plaintiff has not adequately set forth an ascertainable loss. Smajlaj v. Campbell Soup Co.,
While there is little case law regarding “ascertainable loss” under Oregon’s statute, the courts of that state have
“[t]here was evidence of an ‘ascertainable loss.’ The tent was purchased for $38.86. The inference is that the tent, as represented, had that value. The tent sold did not have some of those represented features. The inference can be drawn that because the tent did not have a window with a closing flap or eaves it had a value of less than $38.86.” Id. at 515-16,517 P.2d 661 .
Similarly, plaintiffs here have alleged that the product was not, as represented, “100% Natural,” and that they would not have paid the price they paid absent this representation. Under Oregon law, these allegations are sufficient to survive a motion to dismiss.
2. Reliance
ConAgra next argues that reliance is a required element of a consumer protection claim under the laws of at least five of the states whose statutes plaintiffs invoke — California, Oregon, South Dakota, Texas, and Wyoming.
3. Notice to the Defendants
ConAgra asserts that the consumer protection statutes of California, Massachusetts, Texas and Wyoming require that plaintiffs give a defendant notice of their intent to sue before they commence an action.
It read: ‘Plaintiff received her Notice of Right to Sue letter from the U.S. Equal Employment Opportunity Commission within 90 days before filing this action, and has otherwise fulfilled all conditions precedent to institution of this action.’ This general statement from Myers was sufficient to discharge her duty under Rule 9 of the Federal Rules of Civil Procedure; U.S. E.E.O.C. v. Global Horizons, Inc.,
Consequently, plaintiffs’ motion to dismiss on this ground must be denied. The court notes, however, ConAgra’s assertion that it has attached “the sum total of notices it has received [from] plaintiffs” to its motion.
4. Notice to the State Attorneys General
ConAgra next contends that the consumer protection statutes of New Jersey, Oregon, and Washington require that a plaintiff provide notice to the state attorney general at the time he or she files suit.
5. Statutes of Limitations
ConAgra also contends that, while plaintiffs challenge the sale оf Wesson Oils over a four-year period,
I. Plaintiffs’ Fifth Cause of Action for Violation of Express Warranty
1. Notice
ConAgra contends that plaintiffs’ express warranty claims under Indiana, Oregon, South Dakota, Washington, and Wyoming law are defective, as plaintiffs have not complied with the prefiling notice requirements in those states.
2. Reliance
ConAgra argues that reliance is an element of express warranty claims in California, Nebraska, Oregon, South Dakota, Texas, Washington, and Wyoming, and that plaintiffs have not adequately alleged reliance.
J. Plaintiffs’ Sixth Cause of Action for Implied Warranty of Merchantability
1. Privity
ConAgra argues that at least four of the states under whose statutes plaintiffs bring implied warranty claims — New York, Ohio, Oregon and Washington — require privity between plaintiff and defendant.
2. Merchantability
ConAgra also contends that plaintiffs’ implied warranty claims are foreclosed under the law of New Jersey and Washington,
Plaintiffs have alleged that Wesson Oils do not conform to the representation on their labels that they are “100% Natural.” This allegation plainly falls within the ambit of the statutes, and plaintiffs’ claims cannot be dismissed on this basis as a result.
3. Statute of Limitations
ConAgra contends that plaintiffs’ breach of implied warranty claim under Colorado law is barred by that state’ three-year statute of limitations on claims for breach of any contract for sale. Colo. Rev.Stat. § 4-2-725(2).
K. Plaintiffs’ Seventh Cause of Action for Unjust Enrichment
1. Whether Unjust Enrichment is a Separate Cause of Action
ConAgra asserts that unjust enrichment is not an independent cause of action under the law of California, Texas, and Illinois and that the unjust enrichment claims of those states’ plaintiffs must be dismissed.
a. California
Under California law, the elements of unjust enrichment are: (1) receipt of a benefit; and (2) unjust retention of the benefit at the expense of another. Lectrodryer v. SeoulBank,
Most courts discussing the split in authority contrast Melchior and Ghirardo, conclude that they conflict, and resolve the conflict by limiting Ghirardo to its facts, i.e., to situations in which a party would be without a remedy if a cause of action for unjust enrichment were not recognized. The court does not believe that Ghirardo and Melchior are in conflict. In Ghirardo, a lender pled a common count “for payment of money” seeking to recover the amount still outstanding on a promissory note debt. Ghirardo,
Although they have reached the result by resolving what they perceive to be a conflict between Ghirardo and Melchior, federal courts have consistently followed Melchior and held that California law does not recognize a cause of action for unjust enrichment, so long as another cause of action is available that permits restitutionary damages. In Falk,
Judge Andrew Guilford of this district reached a similar conclusion in Baggett, applying Melchior, and finding that where claims remained that enabled a plaintiff to оbtain restitutionary relief, “the unjust enrichment claim ... add[ed] nothing....” Baggett
The court agrees that under California law, a cause of action for unjust enrichment is not cognizable. Rather, unjust enrichment is a theory that permits recovery on other recognized causes of action, including plaintiffs’ UCL and CLRA claims. The court therefore dismisses plaintiffs unjust enrichment claim under California law with prejudice. This conclusion does not preclude plaintiffs from seeking restitution under the consumer protection statutes on the ground that ConAgra was unjustly enriched, however.
b. Texas
There is much the same split in authority among Texas courts as there is in California. A number of Texas courts have concluded that unjust enrichment is not an independent claim under state law. See Show Services, LLC v. Amber Trading Co. LLC, Civil Action No. 3:09-CV-2385-D,
The Texas Supreme Court has not addressed the question directly, but has spoken of unjust enrichment as if it were an independent cause of action on two occasions. See Fortune Production Co. v. Conoco, Inc.,
The dispute is largely academic, however, as plaintiffs can either plead' unjust enrichment as a separate cause of action or cite it as grounds for seeking their requested relief on other claims. Newington Ltd. v. Forrester, Civil Action No. 3:08-CV-0864-G ECF,
c. Illinois
As with California and Texas, Illinois courts appears divided as to whether unjust enrichment is an independent cause of action. Compare Allstate Ins. Co. v. Morgan Guar. Trust Co. of New York, No. 93 C 6527,
2. Whether Plaintiffs’ Allegations Support an Unjust Enrichment Claim
ConAgra advances a number of arguments in an attempt to demonstrate that, by its very nature, an unjust enrichment claim is inconsistent with plaintiffs’ factual allegations.
3. Privity
Finally, ConAgra asserts that privity is an element of an unjust enrichment claim under New Jersey and Ohio law, and that plaintiffs cannot plead privity.
The Ohio Supreme Court has held that “an indirect purchaser cannot assert a common-law claim for restitution and unjust enrichment against a defendant without establishing that a benefit had been conferred upon that defendant by the purchaser.” Johnson v. Microsoft Corp.,
Ohio courts have found that plaintiffs conferred a benefit on defendants absent privity of contract in cases involving subcontractors, or sales to a customer whose identity defendant knew and from whom it specifically tailored the product. Id. (citing cases). This case falls into neither category. Plaintiffs purchased Wesson Oils from’ retailers, and did not confer a direct economic benefit on ConAgra. See id. (“Ohio courts have not similarly held that purchase of products within a ‘chain of sale’ is sufficient to establish that a plaintiff has bestowed а benefit on a defendant”). Consequently, plaintiffs’ Ohio unjust enrichment claim must be dismissed.
III. CONCLUSION
For the reasons stated, the court grants in part and denies in part defendant’s motion to dismiss. Plaintiffs’ second and third causes of action are dismissed with prejudice, as are their implied warranty claims under New York, Ohio, Oregon, and Washington law, and their California, New Jersey, and Ohio unjust enrichment claims. Plaintiffs’ first cause of action is dismissed with leave to amend, as is their New Jersey consumer protection claim. Plaintiffs may file an amended complaint within twenty (20) days of the entry of this order.
The court takes this opportunity to remind plaintiffs of their responsibilities under Rule 11 of the Federal Rules of Civil Procedure. Under Rule 11, by presenting a pleading to the court, the party or attorney “represents that to the best of the person’s knowledge, information, and belief, formed after an inquiry reasonable under the circumstances ... [that] the claims, defenses, and other legal contentions are warranted by existing law or by a nonfrivolous argument for extending, modifying, or reversing existing law or for establishing new law.” Fed.R.Civ.Proc. 11(b). In filing any amended complaint, plaintiffs should take care to examine more carefully the nuances of the various statutes they cite,, and to remember that it is they who bear the burden of convincing the court that resolving a multitude of state law claims asserted on behalf of a multitude of classes is the superior method of litigating the claims. The parties are also cautioned that the court takes seriously their obligation to meet and confer under Local Rule 7-3. While ConAgra’s notice of motion recites that the required
Notes
. Order Consolidating Cases, Docket No. 56 (Nov. 28, 2011); Order Re Stipulation to Consolidate Related Actions, Docket No. 59 (Dec. 9, 2011); Amended Order Granting Stipulation Re Amended Consolidated Complaint, Response to Amended Consolidated Complaint, and Consolidation of Additional Action, Docket No. 61 (Dec. 9, 2011). The consolidated cases are Robert Briseno v. Conagra Foods, Inc., CV 11-05379 MMM(AGRx); Christi Toomer v. Conagra Foods, Inc., CV 11-06127 MMM(AGRx); Kelly McFadden v. Conagra Foods, Inc., CV 11-06402 MMM(AGRx); Janeth Ruiz v. Conagra Foods, Inc., CV 11-06480 MMM(AGRx); Brenda Krein v. Conagra Foods, Inc., CV 11-07097 MMM(AGRx); Phyllis Scarpelli, et al. v. Conagra Foods, Inc., Case No. CV 11-05813 MMM (AGRx); Michele Andrade v. ConAgra Foods Inc., CV 11-09208 MMM (AGRx); Lil Marie Virr v. Conagra Foods, Inc., CV 11-08421 MMM (AGRx).
. Order Granting Defendant's Motion to Dismiss (“Briseno Dismissal Order”), Docket No. 54 (Nov. 23, 2011).
. Consolidated Amended Class Action Complaint ("Complaint''), Docket No. 80 (Jan. 12, 2012).
. Motion to Dismiss Consolidated Amended Class Action Complaint ("Motion”), Docket No. 84 (Feb. 24, 2012); see also Reply of Defendant ConAgra Foods, Inc. in Support of Motion to Dismiss Consolidated Amended Class Action Complaint ("Reply”), Docket No. 96 (May 7, 2012).
. Plaintiffs’ Opposition to Defendant’s Motion to Dismiss ("Opposition”), Docket No. 95 (Apr. 25, 2012).
. Complaint, ¶ 1.
. Id., ¶3.
. Id., ¶2.
. The states are California, Colorado, Florida, Illinois, Indiana, Massachusetts, New Jersey, New York, Ohio, Oregon, South Dakota, Texas, Washingtоn, and Wyoming. {Id. at 1.)
. Id.
. Id„n 13-33.
. Id.
. Opposition at 1-2.
. Motion at 4 (citing Complaint, ¶¶ 14, 25).
. While ConAgra asserts that the complaint alleges the date on which only one plaintiff, Robert Briseno, purchased Wesson Oil, this is inaccurate. (Id.) Briseno is alleged to have
. Complaint, ¶¶ 13-33.
. Id.
. Motion at 5.
. Opposition at 8.
. Opposition at 9.
. The court recognizes that this conclusion is somewhat in tension with its holding that the allegations in Briseno's original complaint were deficient. In dismissing the complaint, however, the court did not state that Briseno was required to set forth the location at which he had purchased Wesson Oil, but only that he had to plead with more particularity “whether he relied on statements on canola oil labels, on ConAgra's website, in its advertisements, or all of the above.” (Briseno Dismissal Order at 19.)
. Complaint, ¶¶ 36-37.
. Id., ¶ 35.
. Id., ¶¶ 13-33.
. Id.,n 35-36.
. See, e.g., id., ¶ 14 (“During the Class Period, Ms. Toomer saw ConAgra claim Wesson Canola Oil as “100% Natural” in ConAgra's advertisements several times annually in print media, including coupons, and in television advertisements, approximately once a week on the packaging of Wesson Canola Oil bot-ties in retail stores, and approximately daily on the.packaging of Wesson Canola Oil bottles in her home”).
. Motion at 5.
. Complaint, ¶¶ 13-34.
. Motion at 5.
. Complaint, 114.
. Id., ¶¶ 43-54.
. ConAgra's citation of Hemy v. Perdue Farms, Inc., Civil Action No. 11-888(FLW),
. Indeed, the allegations in this case are strikingly similar to those in Von Koenig, where the court explained:
"Plaintiffs allege that between March 4, 2005 and March 4, 2009, defendant used terms such as 'All Natural’ and other similar terms in labeling its drink products. Plaintiffs have submitted examples of the labels from a bottle of Acai Blackberry juice drink, from a bottle of Peach iced tea and from a bottle of Raspberry iced tea, all of which contain the term 'All Natural.' Plaintiffs allege that this labeling deceived consumers because the drink products contained HFCS, which they assert is not a natural product. Plaintiffs further allege that if they had not been deceived by the labels on the products, they would not have purchased defendant’s product, but would have purchased alternative drink products.” Von Koenig,713 F.Supp.2d at 1077 .
The court found these allegations sufficient to survive a motion to dismiss. Id. at 1078. The court recognizes, as ConAgra noted in its briefing and at the hearing on the motion, that plaintiffs could have alleged expressly that they were deceived because a product made from genetically modified organisms would not, in their minds, be considered natural. But such a statement can be reasonably inferred from the detailed allegations presently in the complaint. Even under Rule 9(b), reasonable inferences such as this must be drawn in plaintiffs’ favor. Drobnak v. Andersen Corp.,
. Opposition at 2.
. Id.
. Complaint, ¶¶ 72-73.
. ConAgra notes that no claim is cognizable under the statute "if the amount in contro versy of any individual claim is less than the sum or value of $25.” 15 U.S.C. § 2310(3)(A). Plaintiffs do not allege the amount of dam
. Reply at 9.
. See Warning Letter, U.S. FOOD AND DRUG ADMINISTRATION (July 22, 2011), .http://www.fda.gov/ICECI/Enforcement Actions/WarningLetters/201 l/ucm265756. htm?utm_campaign=Google2&utm_source= fdaSearch&utm_medium=website&utm_ term=bagelsB 1 Oforever&utm_content= 1 (warning a company that its branding of a bagel product as "All Natural" was misleading). The court can take judicial notice of the letter as a report of an administrative body. United States v. 14.02 Acres of Land More or Less in Fresno County,
. See Briseno Dismissal at 7-14.
. Opposition at 2.
. Complaint, ¶¶ 98-99.
. Id.., ¶ 115.
. Id., ¶ 125.
. Id., ¶ 125.
. Motion at 14-16.
. Id. at 14-15.
. Complaint, ¶¶ 102-108, 112-113, 122 130-131.
. Id.., ¶¶ 95, 110, 119, 129.
. Motion at 17-24.
. Id. at 16 (citing N.J. Stat. Ann. 56:8-19; Or.Rev.Stat. § 646.638(1))
. Opposition at 18.
. Complaint, ¶ 107.
. Opposition at 19.
. Plaintiffs’ citation of Lee v. Carter-Reed Co., L.L.C.,
. Motion at 18 (citing Durell v. Sharp Healthcare,
. Motion at 18.
. Complaint, ¶¶ 4, 43-54.
. Id., ¶¶ 13-33.
. Cal. Civ.Code § 1782(a)(1); Mass. Gen Laws ch. 93A, § 9(3); Tex. Bus. & Com.Code § 17.505; Wyo. Stat. Ann. §§ 40-12-108, 40-12-102(a)(ix).
. Complaint, ¶ 101.
. Motion at 19.
. Id.
. Request for Judicial Notice in Support of Motion to Dismiss Consolidated Amended Class Action Complaint ("RJN”), Docket No. 85 (Feb. 24, 2012), Exhs. A-D.
. Opposition at 19.
. Motion at 19 (citing N.J. Stat. Ann. § 56:8-20; Or.Rev.Stat. § 646.638(2); RCW 19.86.095).
. N.J. Stat. Ann. § 56:8-20 ("Any party to an action asserting a claim, counterclaim or defense based upon violation of this act or the act hereby amended or supplemented shall mail a copy of the initial or responsive pleading containing the claim, counterclaim or defense to the Attorney General within 10 days after the filing of such pleading with the court”); Or. Rev. Stat. § 646.638(2) ("Upon commencement of any action brought under subsection (1) of this section the party bringing the action shall mail a copy of the complaint or other initial pleading to the Attorney General and, upon entry of any judgment in the action, shall mail a copy of the judgment to the Attorney General. Failure to mail a copy of the complaint shall not be a jurisdictional defect, but a court may not enter judgment for the plaintiff until proof of mailing is filed with the court”); RCWA 19.86.095 ("In any proceeding in which there is a request for injunctive relief under RCW 19.86.090, the attorney general shall be served with a copy of the initial pleading alleging a violation of this chapter”).
. Complaint, ¶ 1 (alleging that the class period runs from June 27, 2007 to the present).
. Motion at 19.
. Complaint, ¶¶ 26-27.
. Motion at 22 (Ind.Code § 26-1-2-607; Or. Rev.Stat. § 72.6070(3); S.D. Cod. Laws § 57A-2-607; RCW 62A.2-607; Wyo. Stat. Ann. § 34.1-2-607.)
. Complaint, ¶ 101.
. Motion at 22.
. Motion at 20 (Jesmer v. Retail Magic, Inc.,
. Opposition at 21.
. ConAgra makes a similar claim concerning the implied warranty laws of Ohio and Washington. (Motion at 21.) Because plaintiffs have agreed to dismiss their Ohio and Washington implied warranty claims, the court need not address this argument.
. Motion at 20-21.
. As support for its position concerning New Jersey law, ConAgra cites Lieberson v. Johnson & Johnson Consumer Companies, Inc.,
" ‘Merchantability’ requires that a product conform to its ordinary and intended use.In order for the implied warranty of merchantability to be breached, the product at issue must have been defective or not fit for the ordinaiy purpose for which it was intended. The implied warranty of merchantability does not impose a general requirement that goods precisely fulfill the expectation of the buyer. Instead, it prоvides for a minimum level of quality. Indeed, the warranty of merchantability simply means that the thing sold is reasonably fit for the general purpose for which it is manufactured and sold.” Id. at 542 (citations and quotation marks omitted).
Plaintiff contended that the products at issue in that case — baby bath wash and moisture lotion — were not fit for their ordinary purpose since they did not help babies sleep as the labeling suggested. Id. at 543-44. The court rejected this argument, stating: "Plaintiff has cited no case law to support the idea that advertising alone, no matter how deceptive; may transform the clear and ordinaiy purpose of a product into an entirely different and unrelated purpose. Indeed, the Court notes that Plaintiff appears to be attempting to fit the square peg of a false advertising or consumer fraud type claim into the round hole of an entirely unrelated warranty claim.” Id. As there were no allegations that the products were not fit for their ordinary purpose of cleaning and moisturizing babies’ skin, the claim was must be dismissed. Id.
Neither the plaintiff nor the court in Lieberson addressed the language of New Jersey's implied warranty law regarding the labeling of products. To the extent the decision can be read to state that deceptive labeling can be misleading under § 12A:2-314(2)(f) only if the deception concerns the main purpose of the product, the statutory language does not support this conclusion. It clearly providеs that goods are merchantable only if they are both "fit for the ordinaiy purposes for which such goods are used” and labeled accurately. N.J. Stat. Ann. (2); Nelson v. Xacta 3000 Inc., Civil Action No. 08-5426(MLC),
. ConAgra cites General Motors Corp. v. Brewer, 966 S.W.2d 56 (Tex.1998), in which the court stated that a seller warrants that goods "are fit for the ordinaiy purposes for which such goods are used,” and that "[f]or goods to breach this warranty, they must be defective — that is, they must be 'unfit for the ordinary purposes for which they are used because of a lack of something necessary for adequacy.’ ” Id. at 57 (quoting Plas-Tex, Inc. v. U.S. Steel Corp.,
. Motion at 21.
. Complaint, ¶ 17.
. Motion at 23.
. "Although the court is not bound by unpublished decisions of intermediate state courts, unpublished opinions that are supported by reasoned analysis may be treated as persuasive authority.” Scottsdale Ins. Co. v. OU Interests, Inc., No. C 05-313 VRW,
. Motion at 23-24.
. Id. at 14-15.
. Motion at
. Opposition at 25.
