Illinois Corporate Travel, Inc., D/B/A McTravel Travel Services, Plaintiff v. American Airlines, Inc.Illinois Corporate Travel, Inc., D/B/A McTravel Travel Services, Plaintiff v. American Airlines, Inc.
Lead Opinion
American Airlines does not allow McTravel Travel Services to write tickets good for travel on American, because McTravel will not agree by contract not to advertise discounts. McTravel wants to let people know that it will rebate part of a travel agent’s usual 10% commission. American’s policy is functionally a price restriction. See United States v. Gasoline Retailers Ass’n,
The district court declined to issue a preliminary injunction, however, concluding that plaintiff McTravel and other “travel service companies” are genuine agents. Ever since United States v. General Electric Co.,
Because a district court has substantial discretion to evaluate the “equity” factors in passing on motions for preliminary injunctions, see Lawson Products, Inc. v. Avnet, Inc.,
McTravel’s principal argument is that General Electric died an unnatural death at the hands of Simpson v. Union Oil Co.,
Counsel for McTravel conceded at oral argument that if this language in Morrison establishes the legal test, then it loses on its per se argument. The concession was well advised, because the district judge’s thorough findings demonstrate that the relation is a genuine agency. Travel service operators do not resell air travel. We set out some of the district court’s findings.
An air carrier establishes and announces to the public a price for its service. The airline determines the number and destination of flights and the equipment to be used on each. A traveler may reserve seats directly from the airline or through a travel agent; in either case the reservation is likely to be made on a computer that records the number of seats remaining on a flight and the price of each. The travel agent must obtain the airline’s clearance (by computer) to book a flight. The agent does not purchase a seat for resale and does not hold an inventory of seats. (Some seats are purchased for resale, usually on charter flights but increasingly on other flights. We do not deal with seats purchased outright by travel service operators.) The airline or any agent in the country can sell the same seal. It remains available until reserved — and sometimes even after, for air carriers “overbook” to deal with no-shows. The traveler with a ticket goes to the airport and is served directly by the airline. If the traveler does not show up, the seat may fly empty and the airline loses the sale. (Some tickets have cancellation charges, a detail that does not affect the analysis.) The travel service operator takes no risk of unfilled seats or of the many problems, from mechanical difficulties to weather, that may make the airline unable to deliver transportation as promised. The airline takes all credit risks on the credit cards it accepts. True, as McTravel argues, the travel agent loses its commission when the traveler does not show and has his ticket refunded, but this is true of any agent when a sale falls through. The relation of travel agent to airline is not substantially different from the relation of broker to real estate owner, of brokerage house to investor, or of travel agent to hotel, rental car company, or other provider of travel services.
The district court concluded from these facts that travel service operators are genuine agents within the meaning of General Electric. This conclusion is amply supported by the record. McTravel therefore sought at oral'argument to persuade us to alter the standard articulated in Morrison. It contended that the standard makes liability turn on the intent of the parties adopting the arrangement. Counsel accurately observed that this court has been skeptical about “intent” tests in antitrust law. E.g., Olympia Equipment Leasing Co. v. Western Union Telegraph Co.,
McTravel’s second argument in support of per se treatment is based on horizontal collusion among dealers, usually a firm footing for per se analysis. McTravel contends that American conspired with other travel agents to cut off competition from an upstart with a novel way of doing business. (McTravel does not allege that there is a conspiracy among airlines.) We agree with the district court that American and its agents are not the same firm for purposes of Copperweld Corp. v. Independence Tube Corp.,
The Supreme Court held in Monsanto and reiterated in Matsushita Electric Industrial Co. v. Zenith Radio Corp., — U.S. -,
In any chain of distribution discussions of price will be frequent — and as Monsanto pointed out, beneficial too.
Much of McTravel’s remaining argument asks us to put aside formal labels and turn directly to what McTravel believes is the adverse effect of American’s rule on consumers. This is the sort of short form or quick look Rule of Reason analysis endorsed in NCAA v. Board of Regents,
This is a short-run view, however. Any form of vertical restraint affects prices, as the Supreme Court emphasized in Monsanto. The question is not whether the arrangement affects moment-to-moment rivalry in a way that raises today’s prices, but whether this effect is associated with potential benefits to consumers that are worth the price. Higher quality may come with higher prices. The antitrust laws do not adopt a model of atomistic competition that condemns all organization; otherwise they would forbid Sears to tell the managers of its stores what prices to charge. Organization may be beneficial; there is little production in a world without organization. The question is how much organization is optimal from consumers’ perspective, see Rothery Storage & Van Co. v. Atlas Van Lines, Inc.,
Both American Airlines and travel agents sell tickets for American’s flights. American apparently wants all agents to charge the same price it does. A few years ago it abandoned efforts to enforce this rule, because agents were giving disguised discounts. They could, for example, sell a package of air travel and hotel space at a bargain, claiming that they had collected the full commission on the air travel but rebated the commission on the hotel room. (This illustrates how tie-in sales can be used to give secret discounts. See Robert’s Waikiki U-Drive, Inc. v. Budget Rent-A-Car Systems, Inc.,
The discount pricing structure supports McTravel’s argument that it is doing a favor for consumers. But the question of characterization — whether for purposes of per se analysis or under the “quick look” version of the Rule of Reason — is not whether the plaintiff is a discounter. It is whether the practice at issue “facially appears to be one that would always or almost always tend to restrict competition and decrease output, and in what portion of the market, or instead one designed to ‘increase economic efficiency and render markets more, rather than less, competitive.’” Broadcast Music, Inc. v. CBS, Inc.,
American’s prohibition of McTravel’s price advertising does not call for summary condemnation at the preliminary injunction stage of this litigation. It does not “always or almost always” work to consumers’ detriment. American has no particular reason to cram unwanted money down the throats of travel agents. If travel agents are charging too much for their services, why does American not reduce the commission and thereby angle for passengers with lower net prices at no cost to itself? It must be purchasing some sort of valuable service from these travel agents. Many thoughtful people believe that vertical restraints are as a rule beneficial to consumers and ought not be condemned lightly or ever. E.g., Bork, Vertical Restraints: Schwinn Overruled, 1977 Sup.Ct. Rev. 171; Butler & Baysinger, Vertical Restraints of Trade as Contractual Integration, 32 Emory L.J. 1009 (1983); Hay, Vertical Restraints After Monsanto, 66 Cornell L.Rev. 418 (1985); Liebeler, 1983 Economic Review, supra; Posner, The Next Step in the Antitrust Treatment of Restricted Distribution: Per Se Legality, 48 U.Chi.L.Rev. 6 (1981); Telser, Why Should Manufacturers Want Fair Trade?, 3 J.L. & Econ. 86 (1960). The Supreme Court was receptive to such thoughts in GTE Sylvania, Monsanto, and Rice v. Norman Williams Co.,
American has raised some potential benefits of its practices. It has expressed concern about free riding by discount agents on the work of other agents or American itself. See GTE Sylvania,
This explanation shows that American’s rule may be beneficial to customers. That is enough to establish that summary denunciation is inappropriate. If we were to bring this agency relation within the scope of a bobtailed per se rule, the effect would be the same as if Simpson had indeed overruled General Electric. Courts have long believed that once a relationship is a genuine agency, the manufacturer or supplier has the same uninhibited power to set the agent’s price that he has to set the price to be charged by an employee. An appeal from the denial of a preliminary injunction is not the time to upset this long-held position.
We emphasize once more the narrow scope of our review. The district court has not found that American’s practices are beneficial to consumers or are lawful; neither do we. There has not been a trial, and the district judge has not made findings on the subject. It is not appropriate to foreclose an argument that American could have made less restrictive arrangements. It might, for example, unbundle its prices. American could reduce to (say) $7 the commission it pays to an agent that does nothing but issue a ticket against a reservation made by someone else. On the other hand, this might complicate the reservations system, requiring separate computer entries for the reserving ageñt and the issuing agent. Whether unbundling is cost-justified ordinarily is a matter to be determined by competition in the market, not by judges.
We do not imply that defendants must justify their conduct; to the contrary, plaintiffs in antitrust, as in other parts of the law, bear an initial burden of showing that the conduct in question is probably harmful. Only then need the defendant supply a justification. Rothery Storage,
This conclusion means that we can follow the district court’s example and discuss irreparable injury only briefly. American’s market share of air transportation is less than 15%. United, which carries 16% of the nation’s air traffic, does not prohibit advertising of discounts. So far as the record shows, most of the industry follows United rather than American. Texas Air (Continental, Eastern, New York Air), which just became the largest carrier at 17%, is an aggressive price cutter. Agents and customers therefore are not at American’s mercy — or so the district judge was entitled to conclude. Although McTravel argues that American’s share of traffic at Chicago exceeds 20% and that an agent must be able to write tickets for all carriers to be successful, which magnifies American’s market power and the irreparable injury, the record does not show how McTravel has done without being able to write for American. Perhaps its unusual method of setting prices will attract business and overcome the disadvantage of limited agency. The district judge thought this a possibility, and we defer to her judgment in assessing such matters at the preliminary injunction stage. See Lawson Products,
Affirmed
Concurrence Opinion
concurring in the judgment.
The role of a circuit court reviewing the denial of a preliminary injunction is limited. The reviewing court is to determine whether or not the court below abused its discretion in declining to issue the injunction. See Lawson Products v. Avnet,
The majority focuses on the merits of McTravel’s claim. That emphasis, I believe, is not required. In reviewing a denial of a preliminary injunction, this court must make three determinations. First, we must determine whether the district court employed the correct preliminary injunction standard. Second, we must review whether in deciding the “threshold” questions— the adequacy of the movant’s remedy at law, the danger of irreparable harm, and the existence of some likelihood that the movant will succeed on the merits — the trial court made correct legal determinations and factual findings that were not clearly erroneous. Finally, we must consider whether the district court abused its broad, equitable discretion in its weighing and balancing of the relevant factors. See Lawson,
The district court found that McTravel had met its threshold burden of demonstrating that it had some possibility of succeeding on the merits. Illinois Corporate Travel v. American Airlines, No. 85 C 07079, slip op. at 19 (N.D.Ill. Sept. 16, 1985) [Available on WESTLAW, DCTU database] (Memorandum and Order). This was easily done. All McTravel needed to do was to prove that its “ ‘chances [were] better than negligible,’ ” Roland Machinery v. Dresser Industries,
Had the district court declined to issue the injunction because it believed that McTravel had shown no possibility of success on the merits, the majority’s detailed assessment of the merits might be appropriate. However, because the court found for the plaintiff on the issue of possible success, our review should focus on the issues that made a difference — the court’s evaluation of irreparable harm and its balancing of the equities.
The majority uses the correct approach in assessing the district court’s finding of no irreparable harm. See supra at 729. That finding, standing alone, is enough to uphold the decision of the court below. See Lawson,
I do not agree with the majority’s approach to reviewing the balance of the equities. The majority states that if American’s policy “is illegal per se, then the district judge surely abused her discretion in denying MeTravel’s request for preliminary relief.” Supra at 724. The majority
We will have ample opportunity to review the factual and legal issues in this case if it comes to us on appeal following a final order. At that point we will have the benefit of a complete record and the full input of opposing counsel. See Thornburgh v. American College of Obstetricians, — U.S. -,
In light of the above, it would be inappropriate for me to engage in a protracted discussion of the merits of the plaintiff’s claims. However, I must express reservation about the majority’s suggestion, although only dicta, that the alleged vertical price restraint at issue here is to be evaluated under a Rule of Reason standard. This issue, it should be noted, was not discussed by the parties in their briefs or at oral argument. The Supreme Court has recently reconsidered, and refused to abandon, its position that resale price maintenance should be judged under a per se standard. See Monsanto Co. v. Spray-Rite Service Corp.,
Turning, briefly, to the issues actually before us on this appeal, it is not entirely clear from the record produced below that the district court applied the appropriate preliminary injunction standard.
Notes
. The district court may have interpreted our cases to require that it reach its decision solely by determining whether McTravel’s probability of success balanced against the harm it would suffer if the court denied the injunction exceeded American’s probability of success balanced against the harm that it would suffer were the injunction granted. While a district court has discretion to consider these factors as part of its effort to weigh the equities, it is not required to do so. This circuit continues to adhere to the traditional equitable doctrines governing preliminary injunctions. We have not adopted "a new legal standard ... intended ... to force analysis into a quantitative straight jacket,” American Hospital Supply,