OPINION AND ORDER
Plaintiff Rochelle Ibarrola
Kind now moves to dismiss the FAC. Because the Court finds that Ibar-rola has not plausibly alleged that a reasonable consumer would be deceived by Kind’s statements, her fraud claims fail. Ibarrola’s express warranty claim is dismissed because she did not notify Kind of the alleged breach of warranty as required by Illinois law. Finally, the unjust enrichment claim fails because the underlying allegations are dismissed. The motion to dismiss [65] is granted, and the FAC is dismissed in its entirety with prejudice.
BACKGROUND
Kind produces at least four snack products under the label “Kind Healthy Grains,” including Vanilla Blueberry Clusters. On May 5, 2013 and August 19, 2013, Ibarrola purchased Vanilla Blueberry Clusters from a store after reading the entire product label. At the time of the purchases, the packaging of Vanilla Blueberry Clusters stated that the product contained “no refined sugars.” This was one of twelvе bullet-pointed statements on the front of the package. The other statements touted the product’s fiber and Omega-3 content, as well as stating that the product was “Gluten Free,” “All Natural,” “Non GMO,” “Cholesterol Free,” and contained “No Trans Fats,” among other qualities. Doc. 60 ¶ 29. The packaging of the other Healthy Grains products also stated that the products contained “no refined sugars” and made similar positive statements аs those on the Vanilla Blueberry Clusters packaging. The reverse side of each product included federally mandated nutrition and ingredient information. The nutrition label for Vanilla Blueberry Clusters stated that there were 5 grams of sugars in each 29 gram serving. Kind listed evaporated cane juice and molasses as ingredients in each of the Healthy Grains products.
Evaporated cane juice is a sweetener derived from sugar canе. It “is a type of refined sugar that is less refined than common table sugar,” in that it “does not go through the final refining process that common table sugar undergoes.” Id. ¶¶ 33, 34. As a result, evaporated cane juice contains “trace” amounts of the minerals that otherwise exist in “naturally occurring, unrefined sugar, or natural sugar cane.” Id. ¶¶ 32, 34. But evaporated cane juice “is still a refined sugar with very little nutritional value that lacks the fully
Ibarrola claims that when she read “no refined sugars” on the package of Vanilla Blueberry Clusters, she thought that the product “eontainfed] only naturally occurring, unrefined sugars.” Id. ¶ 38. Ibarro-la “was looking for a product which did not have refined sugars, so she could enjoy a snack without adding additional calories to her diеt that had no and/or a diminished nutritional value. When Plaintiff read the claim ‘No Refined Sugars’ she understood that unrefined sugars provided certain health benefits over refined sugars and chose [Kind’s] Products based on this preference.” Id. ¶¶ 39-40. Ibarrola contends that she paid a premium for the Vanilla Blueberry Clusters as a result of Kind’s statement that the product contained no refined sugars.
Ibarrola’s initial complaint was premised primarily on the theory that Kind misled customers by referring to the primary sweetener in Vanilla Blueberry Clusters as “evaporated cane juice” rather than identifying it as a syrup. Doc. 1 ¶ 3. The initial complaint also alleged that the statement “no refined sugars” was misleading. Id. ¶ 35. Kind moved to dismiss the complaint, asserting that Ibarrola had not plausibly alleged deception or injury. The Court granted the motion on these bases and dismissed the complaint without prejudice. Doc. 59. Ibаrrola then filed the FAC, which Kind now moves to dismiss.
LEGAL STANDARD
A motion to dismiss under Rule 12(b)(6) challenges the sufficiency of the complaint, not its merits. Fed.R.Civ.P. 12(b)(6); Gibson v. City of Chicago,
Rule 9(b) requires a party alleging fraud to “state with particularity the circumstances constituting fraud.” Fed. R.Civ.P. 9(b). This “ordinarily requires describing the ‘who, what, when, where, and how’ of the fraud, although the exact level of particulаrity that is required will necessarily differ based on the facts of the case.” AnchorBank,
ANALYSIS
The FAC contains four counts: common law fraud, unjust enrichment, breach of
I. Fraud Claims
To prevail on her ICFA claim, Ibarrola must allege and ultimately prove: (1) a deceptive act or practice by Kind, (2) that the decеptive act or practice occurred in the course of conduct involving trade or commerce, (3) that Kind intended that Ibarrola rely on the deception, and (4) that the deception caused Ibarrola actual damages. Oshana v. Coca-Cola Co.,
Although ICFA claims often involve disputed questions of fact not suitable to a motion to dismiss, a court may dismiss the complaint if the challenged statement was not misleading as a matter of law. Bober v. Glaxo Wellcome PLC,
In moving to dismiss, Kind contends that Ibarrola fails to plausibly allege that the “no refined sugars” claim was deceptive. Kind points out that Ibarrola never explains what exactly she understood the statement “no refined sugars” to mean when she purchased the Vanilla Blueberry Clusters. Ibarrola claims, somewhat obliquely, that she understood “no refined sugars” to mean that the Vanilla Blueberry Clusters contained only “naturally occurring” sugars that had not been refined at all. See Doc. 60 ¶ 38 (noting that the “no refined sugars” claim was “false and misleading to reasonable consumers, who are likely to understand such claims to mean — as Plaintiff did — that the Products contain only naturally occurring, unrefined sugars”). But this is not plausible. Because Ibarrola read the entire product label and thus saw that the product contained evaporated cane juice, she recognized that at least one of the sweeteners in the Vanilla Blueberry Clusters was derived from sugar cane. Thus, taken at her word, Ibarrola alleges that she thought that Vanilla Blueberry Clustеrs
But as depicted in the photographs below, sugar cane in its natural state is a grass that contains jointed stalks resembling bamboo. The stalks are made up of fibrous flesh surrounded by bark. Before sugar cane sweeteners can be-used as an ingredient in food, sucrose must be extracted from the flesh of the sugar cane stalk and processed over the course of several stages. See United States Environmental Protection Agency, Food and Agricultural Industries, Sugar Cane Processing, 9.10.1.1, figures 9.10.1.1-1 and 2, http://www.epa.gov/ttn/chief/ap42/ch09/ final/c9sl0-la.pdf. In the latter stages of the process, raw sugar is further refined into one or more edible sweeteners. See id.; United States Department of Agriculture (“USDA”), Domestic Sugar Program and Reporting Glossary Terms, https:// www.fsa.usda.gov/Internet/FSA_File/ sugar_glossary.pdf (defining “rаw sugar” as “not suitable for human consumption without further refinement”); 7 C.F.R. § 1435.2 (“Raw sugar means any sugar that is to be further refined or improved in quality other than in-process sugar.”). Given this reality, no reasonable consumer would think — as Ibarrola alleges she did— that the sugar contained in Kind’s Healthy Grains products was still in its natural, completely unrefined state.
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Even though a reasonable consumer may not understand everything that happens to sugar cane before its derivative can be added as an ingredient in Vanilla Blueberry Clusters, a reasonable consumer would know that all sugar cane-derived sweeteners suitable for human consumption must be at least partially refined. Pelayo,
The Court’s conclusion finds support in analogous cases. In Pelayo, the district court dismissed the plaintiffs claim that Buitoni Pastas misled consumers by advertising the products as “all natural.” Id. at 978. In doing so, the court found that “the reasonable consumer is aware that Buitoni Pastas are not ‘springing fully-formed from Ravioli trees and Tortellini bushes.’ ” Id. Another court dismissed a suit alleging that the name of Crunchberries cereal deceived consumers into believing that the product contained actual berries. Sugawara v. Pepsico, Inc., No. 208CV01335-MCEJFM,
Ibarrola also fails to plausibly allege how her understanding of the term “no refined sugars” corresponds with the contrary information in the ingredient list. The Court must view the allegedly misleading statement in light of the information available to Ibarrola at the time of her purchase. Bober,
II. Express Warranty
Ibarrola also brings an express warranty claim premised on the same allegation — that Kind falsely affirmed that the Vanilla Blueberry Clusters contained no refined sugars. To obtain monetary damages on an express warranty claim, Ibarro-la must demonstrate “by a preponderance of the evidence the terms of the warranty,
Kind contends that the express warranty claim must be dismissed because Ibar-rola did not notify Kind of a breach of the warranty within a reasonable time. Ibar-rola responds to this argument via a footnote, asserting that the initial complaint constituted sufficient and timely notice. First, the Seventh Circuit “ha[s] often said that a party can waive an argument by presenting it only in an undеveloped footnote.” Harmon v. Gordon,
The purpose of the notice requirement is to encourage parties to resolve the dispute short of litigation. Reyes v. McDonald’s Corp., No. 06 C 1604,
III. Unjust Enrichment
The Court also dismisses Ibarro-la’s claim for unjust enrichment. Absent a plausible allegation of deception, the claim for unjust enrichment must fail. Oshana v. Coca-Cola Co.,
IV. Dismissal with Prejudice
Finally, the Court must determine whether to dismiss the FAC with prejudice or to grant Ibarrola leave to file a second amended complaint. The Court previously dismissed Ibarrola’s fraud and unjust enrichment claims without prejudice. Given the prior dismissal, as well as the facts alleged, the Court finds that Ibarrola’s fraud and unjust enrichnaent claims should be dismissed with prejudice. See Camasta,
Although the express warranty claim was not included in the original complaint and therefore has not been previously dismissеd, the Court finds that dismissal with prejudice is appropriate for that claim as well. It is undisputed that Ibarrola failed to provide Kind with pre-litigation notice of its breach. As noted above, the purpose of the notice requirement is to provide an incentive for parties to resolve warranty disputes prior to filing suit. Reyes,
CONCLUSION
For the above stated reasons, the motion to dismiss [65] is granted. The First Amendеd Complaint is dismissed in its entirety with prejudice.
Notes
. In the case caption to the First Amended Complaint, Plaintiff for the first and only time spells her last name ''Ibarolla.” This may, in fact, be the accurate spelling of her last name. See Ibarolla v. Nutrex Research, Inc., No. 12 C 4848,
. The facts in the background section are taken from the FAC and are presumed true for the purpose of resolving Kind's motion to dismiss. See Virnich v. Vorwald,
. Because the Cоurt dismisses all of Ibarro-la's claims based on these grounds, the Court declines to rule on Kind’s remaining arguments for dismissal and will not address them in this opinion.
. "[T]he elements of common law fraud are: (1) a false statement of material fact; (2) by one who knows or believes it to be false; (3) made with the intent to induce action by another in reliance on the statement; (4) action by the other in reliance on the truthfulness of the statement; and (5) injury to the other resulting from that reliance.” Athey Prods. Corp. v. Harris Bank Roselle,
