¶ 2. In August 2004, plaintiff opened a student checking account with the Bank in Portland, Oregon. Upon opening the account, plaintiff was provided with a Deposit Account Agreement, which required plaintiff to review his monthly statements, notify the Bank of any сhanges in his address, and notify the Bank if he wished to close his account. In May 2006, plaintiff overdrew his account by forty-five dollars. Between May and July 2006, the Bank imposed fees and sent several notices of overdraft to plaintiffs most recently provided address, but the noticеs were returned as undeliverable and were not received by plaintiff. The Bank closed plaintiff’s account in July 2006 and sent notification of the closure to plaintiff, which plaintiff again did not receive. Rather than pursuing the collection and fees itself, the Bank sold the debt, which now totaled $292.37 with fees and interest, to United Credit Recovery (UCR) in December 2007.
¶ 3. K.B. Merrill Associates (KBMA), a contractor providing debt collection services to UCR, left a message regarding the debt on the home telephone of plaintiff’s mother, who lives in Vermont, on March 3,2008, which she relayed to plaintiff in Oregon. Plaintiff then spoke with Heather Norquist, a branch manager of the Bank, on March 6, 2008. Norquist informed plaintiff that his account had been overdrawn in 2006, that notices had been sent
¶ 4. On March 7, plaintiff’s mother, unaware of plaintiffs arrangement with KBMA, spoke with Nancy Lutz, the Bank’s District Operations Manager in Oregon, and Phillip Lewis, an employee in the Bank’s Ohio Recovery Department. During that cоnversation, Lutz and Lewis agreed to accept payment of $150 from plaintiffs mother in exchange for the Bank’s repurchase of plaintiff’s account from the collection agency. Following that conversation, plaintiffs mother mailed a $150 check to Lutz. The Bank sent a check by overnight mail in the amount of $292.37 to UCR on March 21 to repurchase plaintiffs debt. At this point, plaintiff’s mother informed plaintiff of her arrangement with the Bank, but plaintiff did not disclose his prior agreement with KBMA to her, nor did he notify the Bank of the agreement. Plaintiffs mother called Lewis on March 25 after she received a collection notice from KBMA in the mail. Lewis informed her that the matter was settled but that there might be “a lag” for KBMA/UCR to process payment, and to direct any further inquiries from KBMA to himself. The next day, plaintiff’s mother sent a letter to KBMA that provided Lewis’s contact information and stated that the matter had been settled with the Bank. Nonetheless, on March 28, KBMA debited $200 from plaintiff’s account.
¶ 5. On March 29, plaintiffs mother wrote a letter to the Bank which stated that she had entered into a “crystal clear agreement” with the Bank on March 7, under which she paid the Bank $150 to have her son’s account “pulled” from the collection agency. Specifically, she stated that she was “hoping and expecting that the bank would, as promised, resolve this matter so thаt only $150 is collected, return $200 to [her] son, and call off the wolves.” The letter was received by the Bank on March 31, after which all collection activity ceased, and a $200 check was issued to plaintiff from the Bank on April 18.
¶ 6. Plaintiff subsequently filed a Fair Debt Collection Practices Act claim against KBMA, which settled for $500. On June 16, 2008, plaintiff filed a four count complaint against the Bank alleging (1) violation of the Vermont Consumer Fraud Act (VCFA); (2) common law fraud; (3) negligent misrepresentation; and (4) breach of contract. After written discovery, plaintiff moved for partial summary judgment on the VCFA claim. The Bank filed an opposition to plaintiff’s motion and a cross-motion for summary judgment on all counts. The trial court denied plaintiff’s motion for partial summary judgment, concluding that there was no indication that the Bank had made any mislеading statements or misrepresentations to plaintiff or his mother. The court also granted the Bank’s motion for summary judgment on all claims, concluding again that no misrepresentation had occurred and, further, that plaintiff had not demonstrated that he had suffered any damages. This appeal followed.
¶ 7. We review an order of summary judgment de novo, applying the same standard of review as the trial court.
Doe v. Forrest,
¶ 8. Plaintiff first contends that the trial court erred by failing to grant his motion for partial summary judgment on the VCFA claim. He argues that the Bank violated 9 V.S.A. § 2453(a), which prohibits “unfair or decеptive acts or practices in commerce,” by leading him to believe, in error, that the debt could be settled by payment of $150 to the Bank. The trial court granted summary judgment in favor of the Bank and determined that plaintiff’s claim failed because no misrepresentаtion occurred. We agree.
¶ 9. The Legislature enacted the VCFA “to protect this state’s citizens from unfair and deceptive business practices and to encourage a commercial environment highlighted by integrity and fairness.”
Gramatan Home Investors Corp. v. Starling,
¶ 10. To survive summary judgment, plaintiff must establish a deceptive act or practice by demonstrating that: (1) there was a rеpresentation, practice, or omission by the Bank that was likely to mislead consumers; (2) plaintiff interpreted the message reasonably under the circumstances; and (3) the misleading effects were material, meaning that the conduct influenced plaintiff’s conduct regarding the transaction.
Jordan v. Nissan N. Am., Inc.,
¶ 11. Even under our broad construction of the VCFA in light of its purpose, plaintiff’s claim fails. Plaintiff bases his VCFA claim on the statemеnts made to plaintiff’s mother when she called the Bank on March 7 — to the effect that the Bank would accept payment of $150 to settle plaintiff’s debt — and alleges that those statements establish a “deceptive act” by the Bank within the meaning of the statute. Plaintiff contends that the Bank’s statements to his mother were “patently false” when it agreed to resolve the claim with KBMA because it no longer owned the debt and consequently had no power to settle it.
¶ 12. Contrary to plaintiff’s assertion, there is no evidence that the Bank lеd
¶ 13. Plaintiff’s reliance on
Inkel,
¶ 14. Unlike the situation in
Inkel,
the undisputed statements made by the Bank to plaintiff’s mother — informing her that it would repurchase the debt from KBMA and that the debt could be settled by payment of $150 — were nothing but straightforward and true. Again, the Bank did everything it told plaintiff it would do to resolve the issue. Though plaintiff may be correct in his argument, premised on
Inkel,
that a misrepresentation need not be made in bad faith to be actionable, wе agree with the trial court’s conclusion that the undisputed facts do not establish any misrepresentation at all. See
EBWS, LLC v. Britly Corp.,
¶ 16. Further, there is no evidence that plaintiff suffered any damages. If damages are not proven, a breach of contract claim will fail. See
Smith v. Country Vill. Int'l Inc.,
Affirmed.
Notes
Having concluded that no misrepresentation occurred, plaintiffs common law fraud and negligent misrepresentation claims must also fail. Common law fraud requires a showing of intentional misrepresentation of existing fact.
Bennington Hous. Auth. v. Bush,
