OPINION
We must decide whether a City and County of Honolulu ordinance violates the First Amendment or the Equal Protection Clause of the United States Constitution or the corresponding provisions of the Hawaii Constitution. The ordinance requires all publishers who wish to distribute their publications along sidewalks in the Waikiki Special District to use one of two sets of newsracks — one reserved solely for publications that charge readers and one just for free publications. We hold that the ordinance is constitutional We therefore reverse the partial summary judgment entered by the district court against the city. Because we dismiss Honolulu Weekly’s cross-appeal as being untimely, we do not address the propriety of the district court’s award of partial summary judgment to the city based on the district court’s determination that the ordinance is not content-based.
I
In 1976, in an effort to maintain and enhance community and scenic resources, the City and County of Honolulu established the Waikiki Special District in one of the most renowned, visited, and congested areas of the city. One of the ways the city sought to achieve its goals of enhancing aesthetics, reducing congestion, and promoting safety was by regulating the proliferation of newsracks within the special district. In 1988-89, the city began clustering newsracks along Kalakaua Avenue, the main thoroughfare in Waikiki, by having publishers distribute their publications in city-constructed racks that grоuped the publications in different sized steel vending boxes according to whether or not they charged their readers. A couple of years later, in 1991, Honolulu Weekly .was founded as a free weekly publication.
In 1997, the city passed the new ordinance, Ordinance 98-66, which became Article 15 of the' Revised Ordinances of Honolulu (“Article 15” or “the ordinance”). Article 15 was designed to regulate news-racks throughout the Waikiki Special District. ■ In passing the ordinance, the City Council identified three purposes for Article 15:(1) to protect pedestrian safety; (2) to preserve the district’s aesthetics; and (3) to facilitate the distribution of publications.
Article 15 prohibited publishers from placing their privately constructed news-racks on public sidewalks and, instead, required all publishers to utilize the city’s distribution system. That system entailed
Article 15 required that the city provide at least one coin-operated rack and one noncoin-operated rack at each of the specifiеd locations within the district. It also granted the city’s Director of Budget and Fiscal Services (or the Director’s duly authorized subordinate) the authority to increase the number of coin-operated and noncoin-operated racks beyond the required minimum.
Because the ordinance prohibited publishers from placing their own newsracks on the streets within the Waikiki Special District, and because space (especially the most desirable space within the district) is limited, Article 15 required the Director to hold two sets of lotteries — one for coin-operated racks and one for noncoin-operat-ed racks — every three years to determine which publishers received permits for particular newsrack locations. The city made 288 coin-operated and 680 noncoin-operat-ed spaces available in its first lottery in April 1999. Thirty-eight publishers took part in the first lottery. Four bid for coin-operаted spaces; 34 bid for noncoin-oper-ated spaces. Although Honolulu Weekly is a free publication, it bid for the coin-operated spaces because its owners wanted the paper to be distributed alongside the publications it considers to be its competitors, The Honolulu Advertiser and Honolulu Star-Bulletin, and because the display window for the coin-operated newsracks is larger.
Honolulu Weekly won 21 newsrack spaces in the April 1999 lottery and planned to distribute its publication at those locales in standard coin-operated newsrack boxes that were of the same size as those of its fee-charging competitors. The city denied Honolulu Weekly its permits, however, when it discovered that Honolulu Weekly planned to disable the coin-operated mechanisms so as not to charge its readers.
Honolulu Weekly filed suit. The district court granted partial summary judgment to the city and partial summary judgment to Honolulu Weekly, holding that while the ordinance was content-neutral, it was not narrowly tailored to meet the city’s asserted goals of improving aesthetics and safety. The district court awarded partial summary judgment to Honolulu Weekly on its Equal Protection claims, and issued a permanent injunction prohibiting the city from conducting lotteries that distinguished publications on the basis of whether or not they charged their readers. The city appealed the rulings on the First Amendment and Equal Protection claims, and Honolulu Weekly cross-appealed the district court’s award of summary judgment as to whether the ordinance is content-based.
The district court had jurisdiction under 28 U.S.C. § 1331, and we have jurisdiction under 28 U.S.C. § 1291.
We review awards of summary judgment de novo. See Clicks Billiards, Inc. v. Sixshooters, Inc.,
III
Relying on the settled principle that “the First Amendment does not guarantee the right to communicate one’s views at all times and places or in any manner that may be desired,” Heffron v. Int’l Soc’y for Krishna Consciousness, Inc.,
' A
“The principal inquiry in determining content neutrality, in speech cases generally and in time, place, or manner cases in particular, is whether the .government has adopted a regulation of speech because of disagreement with the message it conveys.” Ward v. Rock Against Racism,
Article 15 is content-neutral on its face. The ordinance sets up a system that segregates publications into two classes based on whether or not the publisher charges its readers,
Additionally, as the district court expressly found, there is no evidence that the city adоpted the ordinance because of a disagreement with the message of the free publications. Any resulting burdens upon free publications such as Honolulu Weekly occur “without reference to the ideas or views expressed.” Turner,
[4] Simply put, the city targeted the manner in which Honolulu Weekly is distributed, not the content of its message.
We next cоnsider whether the city’s ordinance is “narrowly tailored to serve a significant government interest.” Foti,
“Narrow tailoring” does not require the government to adopt the “least restrictive or least intrusive means of serving the statutory goal” when the regulation does not completely foreclose any means of communication. Hill v. Colorado,
According to its legislative history, Article 15 was enacted for three reasons: (1) to protect the health, safety, and welfare of pedestrians; (2) to preserve Waikiki’s aesthetics; and (3) to facilitate the distribution of publications. The government has a substantial interest in protecting the health and welfare of its citizens. One World,
The City and County of Honolulu determined in 1976 that preserving the Waikiki Special District was essential for tourism and residential life. The City Council believed that having rows of disparate news-racks strewn up and down Waikiki’s streets constituted visual clutter. Article 15 was designed to combat this perceived problem. Additionally, Article 15 was designed to alleviate safety concerns given that the streets and sidewalks of the tourist-laden Special District had become rather congested. Article 15 therefore meets the requirement of serving substantial government interests that would not otherwise be achieved without the regulation.
Nor is the ordinance substantially broader than necessary. The City and County of Honolulu sought to enhance aesthetics in the Waikiki Special District by compelling publishers to remove their cluttered and dissimilar newsracks and utilize a uniform series of enclosures within the Special District. The city established two sets of enclosures—one for coin-operated' newsracks to be used by publications that charged their readers and one for noncoin-operated racks for free publications. This content-neutral scheme bal-ancés various needs and goals: maximizing the uniformity in the appearance of news-racks, accommodating the coin-collecting apparatus that the charging publications must use, and minimizing the space news-racks require on city streets by requiring free publications that do not need a coin-collecting apparatus to use the smaller, space-saving newsracks.
To remedy these supposed ills, Honolulu Weekly proposes a cure that is far worse than the city’s method of treating visual blight. Honolulu Weekly contends that the city should distinguish between serious journalism and those publications that merely promote tourism and local goods and services and segregate the publications accordingly. Of course, implementing such a plan would require the government to examine and judge the content of each publication and then to establish a two-tiered system based on a subjective evaluation of that content. Such a form of journalistic segregation would raise serious constitutional concerns to say the least. See Police Dep’t of Chicago v. Mosley,
The district court rightly rejected Honolulu Weekly’s proposed solution but also faulted the city’s scheme, stating: ■
Having fixed locations for dispensing racks clearly alleviates safety hazards for pedestrians. However, whether a publication is free or for sale has nothing at all to do with those safety hazards. Similarly, whether a person pays for a publication or gets it for free does not affect aesthetics, as there is no relation between the act of dropping a coin into a box and aesthetics.
The district court suggested that the city could distinguish between publications based on the size of the publication rather than whether they charge readers. Whether this manner of addressing the problems of aesthetics and safety, or any possible alternatives we could think of, might have been better than the one chosen by the City and County of Honolulu is not our concern because the ordinance is not “substantially broader than necessary to achieve [the city’s desired goals].” Ward,
The district court tried a little too hard to imagine an ordinance that would best balance the goals of the city with the desires of publishers. While it is true that “pointing out the alternatives' available,” does not necessarily mean advocating the rejected least rеstrictive test, Project 80’s, Inc. v. City of Pocatello,
The city’s ordinance clearly “leave[s] open ample alternative channels of communication.” Foti,
Because we find that Article 15 meets the three criteria necessary to be a valid time, place, or manner restriction, we hold that it does not violate the First Amendment.
IV
“The Equal Protection Clause directs that ‘all persons similarly circumstanced shall be treated alike.’ ” Plyler v. Doe,
That Honolulu Weekly is similarly situated to the charging publications subject to Article 15 is obvious. As the district court stated:
The only real difference the City points to for purposes of Ordinance 98-66 is whether the publication is for sale or not. The City argues that Honolulu iWeekly and the dailies are not similarly situated because Honolulu Weekly is frеe. This argument is circular. Having created the distinction between publications for sale and free publications, the City attempts to justify the distinction based on the distinction ... The essential characteristic of the Honolulu Weekly and the dailies is that they attempt to convey a message. They are similarly situated for purposes of equal protection analysis.
The district court failed to determine the appropriate level of scrutiny for review, however, because it held that Article 15 could not survive even under a rational basis review. The district court erred in this regard. We hold that the ordinance is not content-based and does not infringe upon a fundamental right and therefore apply rational basis review. As such, Article 15 passes muster.
While “[i]t is beyond dispute that the right to distribute newspapers is protected under the First Amendment,” Globe Newspaper Co. v. Beacon Hill Architectural Comm’n,
Having determined that rational basis review applies, we ask whether the ordinance is “rationally-related to a legitimate governmental interest.” Ball,
V
Because the cross-appeal by Honolulu Weekly in No. 01-15992 was untimely, it is DISMISSED. We REVERSE and REMAND the judgment of the district court with instructions to enter summary judgment completely in favor of the City in No. 01-15854. Each party shall bear its own costs.
Notes
. The coin-operated newsracks are lаrger than the noncoin-operated racks in order to accommodate the coin box and locking mechanism and because paid publications tend to be larger than free publications.
. The city contends that the standard of review for time, place, or manner restrictions may not apply in this case, because the government is not regulating private newsracks but rather government newsracks on the sidewalks of the Waikiki • Special District. We find this argument unpersuasive. The city cannot ban private means of expression in one of the quintessential public forums, mandate that all speakers use its constructed mechanisms for speech in that forum, and then call for a lower standard of review by saying it is no longer a quintessential forum. United States v. Kokinda,
. The standard of review of the right of freedom of expression under the Hawaii Constitution is the same as that under the United States Constitution. See In re Doe,
. The language of the ordinance actuаlly segregates the newsracks according to whether they are "coin-operated” or "noncoin-operat-ed.” The city interpreted the ordinance, however, to require that only those publishers that charge readers use the coin-operated racks and only those that do not charge use the noncoin-operated racks, thus foiling Honolulu Weekly’s attempt to use a coin-operated rack by disengaging the collection mechanism sо that the paper would remain free for readers. Though Honolulu Weekly originally sought to challenge the "coin-operated” term as being ambiguous, thereby making the ordinance subject to standardless discretion, Honolulu Weekly eventually abandoned this argument.
. The city would have allowed Honolulu Weekly to keep the 21 permits it obtained in the initial lottery if only it agreed to charge its readers.
. In addition to being facially neutral, there is no evidence that Article 15 has been applied in anything but a content-neutral manner. The district court rejected Honolulu Weekly's argument thаt the discretion the ordinance gives to the Director to determine how many racks and spaces will be made available for pay publications and how many will be made available for free publications indicated that the ordinance was content-based, and that the city designed the system to favor pay publications by giving the charging publications much better odds at receiving the spaces they desired than the free publications in the first lottery. We agree, given that the number of newsracks made available in the first lottery was based on historical information. The district court refused to consider Honolulu Weekly’s argument that the discretion of city officials to increase or decrease the number of coin-operated or noncoin-operated racks amounted to a prior restraint because the argument had only been made with respect to Honolulu Weekly's due process claim. See City of Lakewood v. Plain Dealer Publ’g Co.,
.Because Honolulu Weekly was still free to distribute its paper, its reliance on City of Cincinnati v. Discovery Network, Inc.,
. Simply drawing a distinction among speakers is not enough to establish a First Amendment violation. See, e.g., Turner, 512 U.S. at
. We choose not to speculate whether a patron coming upon the city’s newsracks in
. Equal Protection is analyzed similarly under the United States and Hawaii Constitutions. See State v. Miller,
