MEMORANDUM OPINION AND ORDER
In this removed action arising from the alleged breach of a confidentiality agreement under which a valuable painting was sold by a recognized patroness of the arts, and the subsequent public auction of the painting at a well-known art auction house, the court must decide whether plaintiff has stated claims on which relief can be granted and whether the court can exercise in personam jurisdiction over one defendant. For the reasons that follow, the court grants two defendants’ motions to dismiss under Fed.R.Civ.P. 12(b)(6), grants in part and denies in part two defendants’ Rule 12(b)(6) motions, grants one defendant’s Rule 12(b)(2) motion to dismiss for lack of in personam jurisdiction, and grants plaintiff leave to replead her claims that are being dismissed under Rule 12(b)(6).
I
This suit is brought by plaintiff Marguerite Hoffman (“Hoffman”) against defendants L & M Arts (“L & M”), Sothe-by’s, Inc. (“Sotheby’s”), Tobias Meyer (“Meyer”), David Martinez (“Martinez”), *829 and Studio Capital, Inc. (“Studio Capital”) arising from the private sale and subsequent public auction of a Mark Rothko painting that Hoffman once owned. Hoffman sues L & M, Martinez, and Studio Capital for breach of contract, Sotheby’s and Meyer for tortious interference with contract, and Sotheby’s for unjust enrichment. 1
Hoffman, a Dallas resident and patroness of the arts, once owned Mark Rothko’s 1961 oil painting, Untitled (“the Rothko painting”). 2 Her ownership was well known because the Rothko painting had been the subject of some media coverage and had been displayed in the Dallas Museum of Art as part of a special exhibition of works from her collection.
Hoffman decided to sell the Rothko painting in early 2007 during a time when she faced uncertain financial circumstances following her husband’s death. She could have sold the painting at public auction, taking advantage of the publicity to obtain a higher price. But she opted for a private, confidential sale to avoid the embarrassment of disclosing publicly that she was selling the painting.
To ensure utmost privacy, Hoffman worked through intermediaries to arrange a confidential sale. She was eventually able to interest an undisclosed buyer. L & M, who had helped Hoffman acquire major contemporary art works in the past, acted as agent for the undisclosed buyer, while Greenberg Van Doren Gallery (“Green-berg”) acted as Hoffman’s agent.
Hoffman informed L & M that preservation of confidentiality was a critical component of any sale. The first agreement of sale, dated February 27, 2007, contained the following proviso: “It is the specified wish of the seller that the sale and terms of the sale remain confidential. Any breach in confidentiality prior to payment in full will be considered by the seller grounds for terminating this agreement. It is requested that confidentiality be maintained indefinitely.” Am. Pet. ¶ 31. 3 Before the sale was finalized, however, another art world professional heard that the Rothko painting was for sale and contacted Hoffman. Hoffman was alarmed that a third party had discovered that the painting was for sale. When she learned from L & M’s principal, Robert Mnuchin (“Mnuchin”), that his undisclosed buyer *830 had told a third party about the sale, she decided not to go forward with the transaction.
The undisclosed buyer remained interested in negotiating with Hoffman, however, and his agent, L & M (through Mnu-chin), expressly promised Hoffman that the Rothko painting would “ ‘disappear’ into his undisclosed buyer’s ‘very private’ collection.”
Id.
at ¶ 36. Hoffman remained unwilling to sell, and she refused to consent to the sale unless the undisclosed buyer made a written and binding commitment in the purchase agreement to “make maximum effort to keep all aspects of this transaction confidential....”
Id.
at ¶ 37 (ellipsis in original). The undisclosed buyer agreed to this condition, and agents of Greenberg and L & M signed a letter agreement (“Letter Agreement”) on April 24, 2007.
See
Martinez/Studio Capital June 30,
The Letter Agreement specified that, among other requirements, the buyer would pay to the seller the net price of $17.6 million, make a confidential cash contribution of $500,000 to the Dallas Museum of Art, and (together with the seller and all agents involved) “make maximum effort to keep all aspects of this transaction confidential indefinitely.” Id. “[T]he buyer [also] agree[d] not to hang or display the work for six months following receipt of the painting.” Id.
Hoffman later discovered that the undisclosed buyer was either Martinez or Studio Capital, a Belize company that Hoffman alleges is controlled by Martinez for the purpose of maintaining the secrecy of his purchases and sales in art. The sale was kept secret until, 35 months later, Martinez (or Studio Capital, acting under Martinez’s direction) consigned the Rothko painting to public auction at Sotheby’s. Numerous media sources reported on the sale of the Rothko painting, including one art blogger, who wrote the following:
Three market sources have told me that the Rothko consigned for sale at Sothe-by’s comes from Mexican financier David Martinez.
If Martinez, or a related holding company, is the owner, it has been a hasty marriage.
In 2007 the painting was exhibited at the Dallas Museum of Art in a Fast Forward: Contemporary Collections for the Dallas Museum of Art. The show included works owned by three major area collectors who have promised works to the museum: the Hoffman, Rose and Rachofsky collections.
Am. Pet. ¶45 (ellipsis in original). And Sotheby’s website and catalog reported that the Rothko painting was exhibited at the Dallas Museum of Art as well.
Hoffman alleges that, based on this public information, the art community would have been able to deduce that she had sold the Rothko painting and that, in deliberately publicizing the sale, Martinez, Studio Capital, and L & M breached the provision of the Letter Agreement that required “maximum effort to keep all aspects of this transaction confidential indefinitely.” Hoffman asserts that, in exchange for confidentiality, she sacrificed a substantial premium when she sold the Rothko painting, and that she sold the painting for far less than she would have been able to obtain through a public sale. 4 According *831 to Hoffman, Martinez was able to purchase the Rothko painting at a discount in exchange for taking on the burden of the confidentiality provision. Hoffman characterizes the alleged breach of contract by Martinez and Studio Capital in publicizing the painting’s availability for purchase as “pocket[ing] the premium that [she] had forgone to protect her family’s privacy.” Am. Pet. ¶ 27. As evidence of Mnuchin’s recognition that Martinez had dishonored the contract, she points to Mnuchin’s communication to her after the alleged breach expressing concern for the work’s public display. Hoffman sues L & M for breach of contract as a party to the Letter Agreement.
Hoffman sues Sotheby’s and Meyer (the Worldwide Head of Contemporary Art and Principal Auctioneer for contemporary art at Sotheby’s) for tortious interference with contract, and sues Sotheby’s for unjust enrichment. Hoffman alleges that Sothe-by’s and Meyer are liable for their roles in encouraging Martinez to breach the confidentiality provisions in the Letter Agreement. She asserts that Meyer was under great pressure to obtain “brand-name masterpieces” for Sotheby’s spring contemporary art sale and that Meyer had “long coveted” the opportunity to auction this particular Rothko painting. Hoffman avers that Meyer persuaded Martinez to relinquish the Rothko painting for auction with full knowledge of Martinez’s contract, and she alleges that Meyer continues to induce the breach of Martinez’s contract.
Martinez and Studio Capital move under Rule 12(b)(6) to dismiss Hoffman’s breach of contract claim. 5 Meyer moves to dismiss Hoffman’s action under Rule 12(b)(2) for lack of personal jurisdiction. Sotheby’s and Meyer also move to dismiss Hoffman’s tortious interference and unjust enrichment claims under Rule 12(b)(6). L & M joins and supplements the motions of the other defendants and seeks dismissal under Rule 12(b)(6). 6
II
In deciding defendants’ Rule 12(b)(6) motions, the court evaluates the sufficiency of Hoffman’s amended petition by “accepting] ‘all well-pleaded facts as true, viewing them in the light most favorable to the plaintiff.’ ”
In re Katrina Canal Breaches Litig.,
Ill
L & M, Martinez, and Studio Capital move to dismiss Hoffman’s breach of contract claim.
A
Under Texas law, Hoffman’s breach of contract claim requires proof of four elements: (1) the existence of a valid contract, (2) that Hoffman performed her duties under the contract, (3) that the party she is suing breached the contract, and (4) that Hoffman suffered damages as a result of the breach.
E.g., Lewis v. Bank of Am. NA,
Under Texas law, the court’s primary concern when interpreting a contract is to ascertain the parties’ intentions as expressed objectively in the contract. In doing so, the court must examine and consider the entire writing in an effort to harmonize and give effect to all contractual provisions, so that none will be rendered meaningless. Language should be given its plain and grammatical meaning unless
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it definitely appears that the parties’ intention would thereby be defeated. Where the contract can be given a definite legal meaning or interpretation, it is not ambiguous, and the court will construe it as a matter of law. A contractual provision is ambiguous when its meaning is uncertain and doubtful or if it is reasonably susceptible to more than one interpretation. Whether a contract is ambiguous is a question of law for the court to decide by looking at the contract as a whole, in light of the circumstances present when the contract was entered.
Bank One, Tex., N.A. v. FDIC,
B
Defendants argue that Hoffman’s interpretation of the confidentiality proviso is unenforceable as a matter of law because it is too vague to provide a measurable goal or guideline for determining when a breach has occurred. Hoffman maintains that the “maximum effort” requirement is akin to a promise under Texas law to use “best efforts.”
1
When confronted with idiosyncratic contractual language expressing sentiments akin to doing all that one can or “all that is necessary” to complete a task, Texas courts often interpret such language as requiring “best efforts” — an expression with a more clearly established meaning and history.
See Huffington v. Upchurch,
Promises to exercise “best efforts” are enforceable in Texas only if they “set some kind of goal or guideline against which best efforts may be measured.”
CKB & Assocs., Inc. v. Moore McCormack Petroleum, Inc.,
Hoffman maintains that “[a] party breaches its promise to make ‘best efforts’ to achieve a stated goal when it chooses a course of conduct that does not promote the stated goal over one that would have promoted it better.” P. Mem. in Opp. to L & M, et al. 12. But such an amorphous rule would be virtually limitless; it would lack a clear principle to distinguish impractical measures not originally contemplated by the contracting parties from those that are reasonably available alternatives. Indeed, none of the cases Hoffman cites states such an extreme test for “best efforts.”
See, e.g., CKB,
The foregoing cases reflect that it is possible to give a “best efforts” proidsion an objective meaning, and that, to be enforceable, it need not specify exactly what actions are or are not permitted. Whether the defendant’s conduct qualifies as “best efforts” to keep all aspects of the transaction confidential indefinitely can be determined by assessing whether the defendant made every reasonable effort to reach the identified end, measured according to what an average, prudent, and comparable person would or would not have done, under the same or similar circumstances, to make every reasonable effort when exercising due diligence and in the absence of neglect. The court thus rejects Hoffman’s interpretation of “maximum effort” as obligating defendants to act only in a manner that best achieves the goal of maintaining confidentiality. But the court also disagrees with defendants’ position that interpreting the confidentiality obligation to require “best efforts” makes it “entirely unknowable in advance what conduct is prohibited,” Martinez/Studio Capital Reply 7-8, and that “the buyer would have no idea where its contractual obligations lie,”
id.
at 8. Under the court’s interpretation of the Letter Agreement, Hoffman is not able to “mak[e] up the meaning of the confidentiality provision as she goes along.”
Id.
This is so because the “maximum effort” language, when interpreted in a manner consistent with Texas law concerning “best efforts,” holds defendants to an objective standard based on norms of reasonableness in the industry. Defendants are required to make every reasonable effort to keep all aspects of the 2007 transaction confidential, measured according to what an average, prudent, and comparable person would or would not have done, under the same or similar circumstances, to make every reasonable effort when exercising due diligence and in the absence of neglect.
See CKB,
Defendants also present a slight variation of the foregoing argument, contending that, apart from definite guide
*835
lines, a “best efforts” contractual provision also needs to provide definite goals to be enforceable. They argue that the goal of “keeping] all aspects of th[e 2007] transaction confidential indefinitely” is not specific enough to be enforced. But the cases they cite do not support their position.
See, e.g., Herrmann Holdings Ltd. v. Lucent Techs. Inc.,
Unlike the promises found in Texas cases that were rejected as indefinite,
see, e.g., Lamajak, 230
S.W.3d at 794 (oral promise to “help [plaintiff] do all this stuff’);
Knowles v. Wright,
2
Having interpreted the requirements of the “maximum effort” provision and deeming it to be enforceable, the court now evaluates the allegations on which Hoffman bases her breach of contract claim to determine whether she has stated a claim on which relief can be granted against Martinez and Studio Capital.
Hoffman is required at the Rule 12(b)(6) stage to plead “factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.”
Iqbal,
She has identified a valid contract and the particular provision in question — the agreement to “make maximum effort to keep all aspects of this transaction confidential” indefinitely. Am. Pet. ¶ 37. She alleges that she performed her part of the contract by selling the Rothko painting to the then-unidentified buyer (either Martinez or Studio Capital) under the agreed-upon terms. Id. at ¶ 65.
She identifies the particular acts or omissions of Martinez or Studio Capital that she asserts breached the Letter Agreement: Martinez or Studio Capital, as a “shell company dominated and controlled by” Martinez as its “alter ego,” id. at ¶ 17, consigned the painting for public auction at Sotheby’s, id. at ¶ 41, resulting in significant media attention surrounding the sale. She quotes several media sources, including Sotheby’s own promotional material, to demonstrate that Hoffman’s prior ownership in 2007 of the Rothko painting was common knowledge or easily discoverable using already public information. See, e.g., id. at ¶¶ 43 and 45 (quoting from Sotheby’s website, which reported the publicly displayed collection in which the painting was last seen, and providing an example of a third-party blogger who was able to piece together Hoffman’s possible earlier ownership and to deduce Martinez’s “hasty marriage” in recently acquiring the Rothko painting). Hoffman’s allegations enable the court to draw the reasonable inference that Martinez or Studio Capital, acting for Martinez, breached the “maximum effort” requirement of the contract by not taking adequate precautions to keep the changed ownership of the Rothko painting private. Combined with the information that was already public — that the painting had been displayed as recently as April 2007 in the Dallas Museum of Art as a part of either the Hoffman, Rose, or Rachofsky collection, id. at ¶¶ 43 and 45 — Martinez and Studio Capital’s failure to keep the news of changed ownership secret contributed to an aspect of the 2007 transaction’s being revealed to the public: the fact that such a sale had occurred. It is also plausible that, in causing the Rothko painting to become newsworthy by conducting a large publicity campaign or by choosing to sell by public auction, Martinez and/or Studio Capital helped disseminate details that would make it more probable that a well-informed member of the art community would be able to deduce from easily-available public information that Hoffman had sold the painting sometime after when it was displayed at the Dallas Art Museum. On the whole, the facts alleged plausibly establish that Martinez and/or Studio Capital did not make every reasonable effort to keep all aspects of the 2007 transaction confidential, measured according to what an average, prudent, and comparable person (i.e., peers in the professional art buying community) would or would not have done, under the same or similar circumstances, to make every reasonable effort when exercising due diligence and in the absence of neglect.
Finally, Hoffman alleges that she has suffered damages as a direct and proximate result of defendants’ conduct, id. at 166, alleging that she had been “outed,” id. at 146, and that this disclosure of the existence of a transaction shortly after her husband’s death was precisely the sort of disclosure and embarrassment that she had negotiated to avoid in the 2007 purchase agreement, id. at 144.
Considering these allegations in combination, Hoffman has alleged a plausible *837 breach of contract claim against Martinez 8 and Studio Capital. 9
3
Hoffman has failed, however, to plead a plausible claim against L & M because she has not alleged any act by L & M that would constitute a breach of the Letter Agreement. All the allegations of the amended petition focus on the acts or omissions of other defendants; the only conduct of L & M that is alleged to be a breach is conclusory:
“I feel simply terrible about the way events have evolved,” Mnuchin stated, admitting that the transaction “required a special degree of confidentiality.” “I regret the work is now publicly displayed to the world,” Mnuchin said.
But Mnuchin claimed it was not his fault: “Unfortunately, even in retrospect, I see no way I could have changed the course of events when informed that [Martinez] was selling at Sotheby’s.” That statement was untrue, since L & M had itself 'committed to use maximum effort to maintain confidentiality.
Am. Pet. ¶¶ 47-48. Hoffman alleges no specific act or omission of L & M that failed to comply with its obligations under the Letter Agreement. Mnuchin’s expressions of regret and sympathy regarding Hoffman’s circumstances do not amount to an admission of participation in any wrongdoing. The assertion that “L & M had itself committed to use maximum effort to maintain confidentiality” relates to the nature of the agreement, not of the breach.
Hoffman also alleges that “L & M claimed it would have preferred the Painting be sold privately.” Id. at ¶ 49. But she does not plead how L & M breached the Letter Agreement by not preventing the sale at Sotheby’s. Moreover, under the court’s decision today, she must plead a plausible claim that L & M failed to make every reasonable effort to keep all aspects of the 2007 transaction confidential, measured according to what an average, prudent, and comparable person would or would not have done, under the same or similar circumstances, when making every reasonable effort and when exercising due diligence and in the absence of neglect. She has therefore failed to state a breach of contract claim against L & M on which relief can be granted. 10
C
Defendants maintain that whatever meaning the court gives the “maximum effort” provision must be limited by considerations of structural consistency with the balance of the Letter Agreement. Specifically, they contend that the “maximum effort” provision should be interpreted as a bar against express disclosures of the 2007 transaction but should not be read to foreclose all public sales. They note that the Letter Agreement contains no explicit prohibition of a sale (public or private), and they posit that Texas law
*838
forbids courts from “rewriting] agreements to insert provisions parties could have included or to imply restraints for which they have not bargained.” Martinez/Studio Capital Mot. 8 (alteration in original) (quoting
Addicks Servs,, Inc. v. GGP-Bridgeland, LP,
Defendants contend that if Hoffman had intended to prohibit public sales, she could have said so expressly rather than leave unaddressed the permissibility of such an important, lucrative method of sale. Defendants also maintain that Hoffman could not have intended to preclude all forms of display or sale that carry a risk of disclosing a change of ownership because another term of sale states: “In addition, the buyer agrees not to hang or display the work for six months following receipt of the painting.” Martinez/Studio Capital June 30,
Defendants’ reasoning does not address the basis for Hoffman’s breach of contract claim: that the particular manner by which the Rothko painting was resold— i.e., via a highly publicized auction — plausibly violates the contractual promise to exercise “maximum effort” to maintain confidentiality of the 2007 sale transaction. See, e.g., Am. Pet. ¶ 9 (“Martinez elected to sacrifice Plaintiffs privacy, embarking, through Sotheby’s, on a high-profile marketing and publicity campaign that inevitably and swiftly exposed Plaintiffs sale.”). Regardless of the fact that the Letter Agreement does not preclude reselling or displaying the Rothko painting, the contract obligates the parties “to make maximum effort to keep all aspects of this transaction confidential indefinitely.” Under the terms of the Letter Agreement, the painting could have been displayed and resold in a way that did not disclose any aspect of the 2007 transaction.
Moreover, the sentence that prevents the buyer from hanging or displaying the work for six months can be harmonized with the preceding sentence that requires that all parties make “maximum effort to keep all aspects of this transaction confidential indefinitely.” Read together, the second sentence provides a mechanism for ensuring the success of the obligations contained in the first sentence by precluding the buyer even from hanging or displaying the Rothko painting in his private collection for six months following receipt. Because another provision of the Letter Agreement allowed Hoffman to retain possession of the work on loan for any part of six months following receipt of payment, this meant that one full year could elapse following the sale before the work was hung or displayed even privately. The provision that allows the painting to be displayed after six months can coexist with an ongoing obligation to keep the transaction itself confidential because there are many ways to display a painting (e.g., in a private collection with limited outside access) without disclosing any aspect of the transaction by which the painting was acquired.
Under the Letter Agreement, it is possible that the buyer of the Rothko painting could have resold, hung, or displayed the work in a manner consistent with making every reasonable effort to keep all aspects of the 2007 transaction confidential, measured according to what an average, prudent, and comparable person would or would not have done, under the same or similar circumstances, when making every reasonable effort and when exercising due diligence and in the absence of neglect. Therefore, the confidentiality provision of *839 the Letter Agreement, when viewed in context with the entire contract, does not render any other provision superfluous. Defendants’ structural inconsistency argument does not undermine Hoffman’s breach of contract claim.
D
Defendants also raise a public policy argument, contending that the “maximum effort” provision cannot be read to prohibit the sale of the work at auction, noting that the Letter Agreement does not equate the “maximum effort” proviso with a permanent ban on sales. They posit that such a provision, if implied, would be unenforceable as an unreasonable restraint on alienation. Although defendants maintain that the Letter Agreement unambiguously permits a public auction, they argue in the alternative that, “[i]f a contract may be construed in two ways, one of which validates the contract and the other of which invalidates it, [a court] must adopt the construction that validates the contract.” Martinez/Studio Capital Mot. Dis. 11-12 (alteration in original; internal quotation marks omitted) (quoting
Hicks v. Castille,
“In order for the clause to operate as an unreasonable restraint on alienation, [the court] must necessarily decide if a restraint exists.”
Sonny Arnold, Inc. v. Sentry Sav. Ass’n,
Texas has adopted the Restatement of Property’s definition of “restraint on alienation”:
(1) A restraint on alienation, as that phrase is used in this Restatement, is an attempt by an otherwise effective conveyance or contract to cause a later conveyance
(a) to be void; or
(b) to impose contractual liability on the one who makes the later conveyance when such liability results from a breach of an agreement not to convey; or
(c) to terminate or subject to termination all or part of the property interest conveyed.
Sonny Arnold,
Because the court has already held that the Letter Agreement does not preclude reselling the Rothko painting, the court need only decide whether the obligation to keep all aspects of the transaction confidential indefinitely imposes an indirect restriction on alienation. Courts do not determine whether there is a restraint on alienation based on how explicit the restriction is.
11
See, e.g., Procter v.
*840
Foxmeyer Drug Co.,
Thus the question here is whether the “maximum effort” provision places an express or indirect restraint on alienation. Where a potential promissory restraint on alienation exists, Texas courts “prefer a construction of a possible restraint so that there is no such result.”
Crestview, Ltd. v. Foremost Ins. Co.,
The court therefore concludes that the “maximum effort” provision was not intended, and does not function, as a restriction on alienation. As with other contractual obligations, a confidentiality provision may burden the buyer’s ability to resell what he has purchased, but the court is unable to conclude that the “maximum effort” provision qualifies under the Restatement definition as a “restraint on alienation.” The “maximum effort” provision did not preclude Martinez/Studio Capital from reselling the Rothko painting; it simply required that they exercise their maximum efforts to keep all aspects of the 2007 transaction confidential indefinitely.
E
Accordingly, for the reasons stated, the court dismisses Hoffman’s breach of contract claim against L & M but declines to dismiss her claim against Martinez and Studio Capital.
IV
Hoffman alleges a claim against Meyer and Sotheby’s for tortious interference with contract. Meyer moves to dismiss this claim under Rule 12(b)(2) for lack of personal jurisdiction.
A
The determination whether a federal district court has
in personam
jurisdiction over a nonresident defendant is bipartite. The court first decides whether the long-arm statute of the state in which it sits confers personal jurisdiction over the defendant. If it does, the court then resolves whether the exercise of jurisdiction is consistent with due process under the United States Constitution.
See Mink v. AAAA Dev. LLC,
“The Due Process Clause of the Fourteenth Amendment permits the exercise of personal jurisdiction over a nonresident defendant when (1) that defendant has purposefully availed himself of the benefits and protections of the forum state by establishing ‘minimum contacts’ with the forum state; and (2) the exercise of jurisdiction over that defendant does not offend ‘traditional notions of fair play and substantial justice.’ To comport with due process, the defendant’s conduct in connection with the forum state must be such that he ‘should reasonably anticipate being haled into court’ in the forum state.”
Latshaw v. Johnston,
A defendant’s contacts with the forum may support either specific or general jurisdiction over the defendant.
Mink,
“When a court rules on a motion to dismiss for lack of personal jurisdiction without holding an evidentiary hearing, it must accept as true the uncontroverted allegations in the complaint and resolve in favor of the plaintiff any factual conflicts posed by the affidavits. Therefore, in a no-hearing situation, a plaintiff satisfies his burden by presenting a
prima facie
case for personal jurisdiction.”
Latshaw,
B
Hoffman alleges that Meyer, a New York resident, tortiously interfered with the Letter Agreement by persuading the buyer of the Rothko painting to auction it publicly at Sotheby’s. Hoffman asserts that Meyer, as Sotheby’s Worldwide Head of Contemporary Art, was desperate to obtain “brand-name masterpieces” for the May auction and had also been following the Rothko painting over the past 15 years. She avers that Meyer persuaded Martinez to sell the Rothko painting by informing him that Sotheby’s would price it at a low estimate with the expectation that it would sell for much more. And she asserts that Meyer has “ways of precipitating an acquisition when the phone hasn’t rung” to support the premise that Meyer played a role in inducing a breach of the Letter Agreement.
Meyer admits that he participated on behalf of Sotheby’s in negotiating a consignment for the auction of the Rothko painting, but he denies that any of the meetings, communications, or other conduct connected with the negotiations or auction took place in Texas. Hoffman does not dispute Meyer’s allegation that most of the negotiations, as well as the auction, occurred in New York.
Hoffman maintains in her amended petition that the court can exercise personal jurisdiction over “Defendants” based on their “continuous and systematic contacts with Texas,” their having “employed agents in Texas,” and their “entering] into contracts with Texas citizens.” Am. Pet. ¶ 18. Hoffman does not allege, however, that Meyer employed an agent in Texas or made a contract with a Texas resident, and she does not attempt to characterize Meyer’s contacts with the state of Texas as “continuous and systematic.” 13 Rather, according to Hoffman’s response brief, the basis for exercising personal jurisdiction over Meyer is that he committed a tort in Texas by tortiously interfering with Hoffman’s contract while knowing that Hoffman, as a Texas resident, would feel the effects of his conduct in Texas. Meyer disputes that the locus of the alleged tort is in Texas, and he urges the court to dismiss Hoffman’s action against him for lack of in personam jurisdiction.
*843 c
Hoffman contends that Meyer has established sufficient contacts with Texas for the court to exercise specific jurisdiction because she is the lone victim of the tort, she resides in Texas, and she suffered harm in Texas. Because the tort on which Hoffman relies to establish personal jurisdiction arose from acts that occurred out-of-state — i.e., Meyer’s communications with Martinez and Martinez’s subsequent decision to sell the Rothko painting via a highly publicized auction in New York— the court must analyze whether the effects of Meyer’s actions had a sufficient impact in Texas to support a finding of personal jurisdiction.
See Allred v. Moore & Peterson,
Under
Calder v. Jones,
It is undisputed that Hoffman is a Texas resident. In Texas she allegedly enjoys a certain reputation as a businesswoman, philanthropist, and patroness of the arts, having amassed a world-renowned collection of modern art and having served as a “past Chair and a present Trustee of the Dallas Museum of Art.” Am. Pet. ¶ 11. The Rothko painting was previously displayed in this museum and recognized as a part of the Hoffman collection, and her ownership of the painting in 2007 was allegedly well-known. Hoffman has also made a prima facie showing that Meyer knew that Hoffman was a Texas resident since, by Meyer’s own admission, he visited Hoffman in Texas in May 2009.
See
Meyer June 30,
If the court were to consider in isolation the “effects” test of Calder and its interpretation under Guidry, it could conclude that Hoffman has established Meyer’s minimum contacts for purposes of exercising specific jurisdiction. Consistent with Calder, Hoffman suffered harm in Texas and Meyer knowingly caused such harm. Consonant with Guidry, the effects within Texas of Meyer’s out-of-state interference were seriously harmful to Hoffman and were highly likely to follow from Meyer’s successful attempts to persuade Martinez to sell the Rothko painting at public auction.
But “the ‘effects’ test is but one facet of the ordinary minimum contacts analysis, to be considered as part of the full range of the defendant’s contacts with the forum,” and “the plaintiffs residence in the forum, and suffering of harm there, will not alone support jurisdiction under
Calder.” Revell v. Lidov,
Considering the “full range” of Meyer’s contacts with the state of Texas, the court concludes that Hoffman has failed to make a prima facie showing of a “strong nexus” between Texas and her tortious interference claim against Meyer. Accepting the truth of Hoffman’ s allegations, she has failed to make a prima facie showing that Meyer expressly aimed his actions at Texas.
See Wien Air Alaska, Inc. v. Brandt,
Even when taking into account Hoffman’s state of residence, the effects of Meyer’s allegedly intentional actions under
Colder,
and other incidental contractual connections to Texas, Hoffman has failed to make a prima facie showing that Meyer “purposely availed” himself of the benefits and protections of Texas so as to create a reasonable anticipation of being haled into court in Texas.
See Clemens,
The court grants Meyer’s Rule 12(b)(2) motion to dismiss and dismisses Hoffman’s action against him without prejudice by judgment filed today.
V
Sotheby’s moves to dismiss Hoffman’s tortious interference with contract claim on the ground that Hoffman has failed to state a claim on which relief can be granted.
A
The parties present arguments based on New York and Texas law, but they essentially agree that both states require substantially similar elements.
14
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Without relevant differences in the substantive laws, the court need not undertake a choice of law analysis.
See R.R. Mgmt. Co. v. CFS La. Midstream Co.,
The parties’ dispute centers on whether Hoffman has sufficiently pleaded Sotheby’s knowledge of and intentional interference with the Letter Agreement and whether Sotheby’s caused the breach. Hoffman contends that it is enough simply to plead expressly that Sotheby’s, “[w]ith knowledge of the contract ... intentionally and willfully interfered, and continuéis] to interfere, with the contract without justification, and [its] interference induce[d] and continues to induce Defendant Martinez’s breach of the Contract,” Am. Pet. ¶ 68, and that “Sotheby’s decided, and remains determined, to procure the breach of L & M’s, Martinez’s and Studio Capital’s obligations under the Contract,”
id.
at ¶ 57.
15
Hoffman also relies on alleged circumstances that could have pressured Sothe-by’s and its agents to initiate negotiations with Martinez, such as Sotheby’s recent difficulty in competing with Christie’s for the more prestigious consignments and Meyer’s
modus operandi
in preferring to seek out difficult acquisitions before the seller initiates contact. Sotheby’s maintains that Hoffman’s declarations of knowledge and willful interference are concluso-ry “recitals of the elements” and demands that Hoffman allege specific facts to support the accusation of intentional and willful interference. It also challenges Hoffman’s assertion that it caused the breach, noting that “a party must be more than a willing participant” to state a claim for tortious interference with contract and that it is not enough for a defendant merely to “reap[ ] the advantages of a broken contract after the contracting party had withdrawn from the commitment on his own volition.” Sotheby’s Mot. Dis. 8-9 (quoting
Mary Kay, Inc. v. Weber,
B
Hoffman’s allegations about the knowledge of the Letter Agreement and intent of Sotheby’s, and regarding proximate cause are conclusory and are insufficient to state a plausible claim for tortious interference with contract. It is not enough to allege that a defendant had “knowledge” of a contract or “intentionally” interfered because this is nothing more than a recital of some of the required elements for a claim of tortious interference with contract. “[A] complaint [does not] suffice if it tenders ‘naked assertion^]’ devoid of ‘further factual enhancement.’ ”
Iqbal,
The parties dispute whether Sotheby’s knew about the confidentiality provisions of the Letter Agreement, and Hoffman does not allege sufficient facts to establish that Sotheby in fact knew. But even if she had, “[m]erely entering into a contract with a party with the knowledge of that party’s contractual obligations to someone else is not the same as inducing a breach.”
Amigo Broad., LP v. Spanish Broad. Sys., Inc.,
Several of Hoffman’s allegations about the intentions of Sotheby’s are conclusory. It is not enough simply to allege that “Sotheby’s and Meyer intentionally and willfully interfered, and continue to interfere, with the Contract without justification[.]” Am. Pet. ¶ 68. The only fact that Hoffman alleges to support this conclusion comes from Mnuchin’s assertion that Meyer “seduced” Martinez into selling the painting with Sotheby’s by telling Martinez that Sotheby’s would price the Rothko painting at a low estimate with the expectation that it would sell for much more. See id. at ¶ 50. Aside from this third party’s speculation, however, there is nothing in the amended petition that plausibly pleads the elements of intent and causation. The remaining factual allegations say nothing about whether Sotheby’s (or Meyer, acting on behalf of Sotheby’s) was the party doing the persuading.
Even accepting Hoffman’s other pertinent allegations as true — i.e., that Meyer was under great pressure to produce brandname masterpieces for the spring auction, that Sotheby’s welcomed the opportunity to serve as Martinez’s auction house for the Rothko painting, that Meyer often solicits consignments before the telephone has rung, and that Sotheby’s publicized various aspects of the Rothko paint *848 ing in preparation for the auction — these allegations do not make a plausible showing that in this particular instance Sothe-by’s initiated contact with Martinez rather than the other way around.
Hoffman’s allegation that Sotheby’s interfered with the Letter Agreement by continuing to publicize the auction after discovering Martinez’s obligations fails for similar reasons. Even assuming the truth of Hoffman’s allegations concerning when Sotheby’s learned about the confidentiality agreement, Hoffman cannot plead a plausible claim that Sotheby’s “interfered” unless Hoffman alleges facts about Martinez or Studio Capital’s unwillingness to publicize the auction prior to Sotheby’s intervention. Even if Sotheby’s and Meyer played an “extremely active role” in promoting the auction, they could still be merely “willing participant[s]” who “reaped the advantages of a broken contract after the contracting party had withdrawn from the commitment on his own volition,”
Mary Kay,
The court therefore dismisses the tor-tious interference claim against Sotheby’s.
VI
Hoffman’s final claim against Sotheby’s is for unjust enrichment. Whether characterized as a claim for unjust enrichment under New York law, or as, for example, a claim for money had and received under Texas law, 18 this claim must also be dismissed.
In its motion, Sotheby’s points to the conclusory nature of Hoffman’s claim as alleged in ¶¶ 71 and 72 of her amended petition. Regardless of the fact that, in pleading this claim, Hoffman incorporates by reference the preceding paragraphs of her amended petition, see Am. Pet. ¶ 70, and notwithstanding the explanation of this claim contained in her brief, her amended petition itself is conclusory and does not state a plausible claim. In ¶ 71 *849 she alleges: “Defendant Sotheby’s will be unjustly enriched by the auction of the Painting.” And in ¶ 72 she asserts: “Once in receipt of these proceeds, Defendant Sotheby’s will be subject to an equitable duty to convey these proceeds to Plaintiff because it would be unjustly enriched if it were permitted to retain them.” Her amended petition is simply too bare bones to state a plausible claim.
Accordingly, Hoffman’s unjust enrichment claim against Sotheby’s is dismissed.
VII
Although the court is dismissing certain of Hoffman’s claims, it will permit Hoffman to replead. Courts often grant plaintiffs one opportunity to replead, unless it appears that the plaintiff cannot cure the initial deficiencies in the pleading.
See In re Am. Airlines, Inc., Privacy Litig.,
For the reasons stated, the court grants in part and denies in part the June 30, 2010 motion to dismiss of Martinez and Studio Capital; grants the June 30, 2010 motion to dismiss of L & M; grants the June 30, 2010 Rule 12(b)(2) motion to dismiss of Meyer and does not reach his Rule 12(b)(6) motion to dismiss; and grants the June 30, 2010 motion to dismiss of Sothe-by’s. The court grants Hoffman 30 days from the date this memorandum opinion and order is filed to file an amended complaint. By Rule 54(b) final judgment filed today, Hoffman’s action against Meyer is dismissed without prejudice for lack of personal jurisdiction.
SO ORDERED.
Notes
. In a September 1, 2010 letter to the court, Hoffman's counsel confirms that she no longer seeks injunctive relief, a request originally included when she filed the case in state court.
. In deciding the Rule 12(b)(6) motions to dismiss, the court construes Hoffman's claims in the light most favorable to her, accepts as true all well-pleaded factual allegations, and draws all reasonable inferences in her favor.
See, e.g., Lovick v. Ritemoney Ltd.,
.Hoffman’s operative pleading is an amended “petition” rather than an amended “complaint” because she filed it before the lawsuit was removed from state court.
. Hoffman alleges that, according to Meyer (the Worldwide Head of Contemporary Art and Principal Auctioneer for contemporary art at Sotheby’s), the Rothko painting would have sold at public auction for $30 to $40 million in April 2007, the same month that Hoffman sold it through a private sale for *831 $17.6 million plus a $500,000 donation to the Dallas Museum of Art.
. Martinez and Studio Capital also move to dismiss Hoffman's request for injunctive relief and her veil-piercing claim against Martinez. As noted, see supra note 1, Hoffman is no longer seeking injunctive relief. Accordingly, the court need not address this ground of the motion. Nor does the veil-piercing argument need to be addressed at this time because, at this stage of the litigation, the court must credit Hoffman’s allegations that Martinez, not Studio Capital, was the purchaser of the painting.
. L & M’s brief contains additional arguments in opposition to Hoffman’s request for injunc-tive relief. This request is moot and L & M’s arguments need not be addressed. See supra notes 1 and 5.
. Although Hoffman alleges that “L & M, through Mnuchin, expressly promised that the Painting would ‘disappear’ into his undisclosed buyer's 'very private’ collection,” Am. Pet. ¶ 36, the harm that Hoffman alleges focuses on breach of the promise of confidentiality in the Letter Agreement. See, e.g., id. at ¶ 37 (alleging that oral assurance was not enough and that Hoffman insisted on confidentiality provision); see generally id. at ¶¶ 38-46, 58, and 61 (describing publicity-related harms resulting from the auction and alleging that Hoffman sacrificed a more lucrative selling price in exchange for a contractual confidentiality provision rather than focusing on any harms rooted directly in alienation itself). Because Hoffman does not appear to allege a claim based on the breach of Mnuchin's oral promise, the court limits its analysis to the question whether the publicity that accompanied the Sotheby’s auction breached the provision of the Letter Agreement to “make maximum effort to keep all aspects of this transaction confidential indefinitely.”
.Defendants maintain that,
[t]o the extent plaintiff is proceeding against Mr. Martinez on the theory that he was in fact the buyer of the Painting in 2007, and to the extent plaintiff's claims otherwise survive this motion, Mr. Martinez will move this Court at the appropriate time for dismissal based on the fact that he was not the buyer of the Painting in 2007.
Martinez/Studio Capital Reply 9. The court need not address this contention at this time.
. Considering this conclusion, the court need • not reach the arguments that Hoffman presents based on an implied covenant of good faith and fair dealing.
. The court need not determine whether L & M breached an implied covenant of good faith and fair dealing or whether such a duty exists. Even assuming there is such a duly, Hoffman has failed to allege a plausible claim that L & M breached such a duty.
. None of the cases defendants cite “involve alleged restraints that were
explicitly
stated in the parties’ agreement.” Martinez/Studio Capital Reply Br. 4 n. 4.
Compare id. with Sonny Arnold,
. Defendants acknowledge in their final reply brief that indirect restraints may be permissible "in some cases,” but they maintain that "implicit” restraints are never permissible. Martinez/Studio Capital Final Reply Br. 4. Defendants provide no explanation of how to distinguish between "implicit” and "indirect” restrictions, except to argue conclusorily that "indirect” restrictions are based on "explicit” contractual language while "implied” restrictions are somehow not based on the explicit language. None of the cases cited by defendant mentions this "indirect” versus "implicit” distinction, and many of the "indirect” restrictions discussed in these cases seem no more explicit in their restriction of sales than the confidentiality provision in the instant case.
See, e.g., Munson,
. The existence of "continuous and systematic contacts” is relevant in determining whether a court has general jurisdiction, but Hoffman does not posit that the court can exercise general jurisdiction over Meyer. In response to Meyer's motion, Hoffman addresses only specific jurisdiction. The court concludes that it need not address whether it can exercise in personam jurisdiction over Meyer based on general jurisdiction.
. New York requires (1) the existence of a valid contract between the plaintiff and a third party, (2) the defendant's knowledge of the contract, (3) defendant's intentional procurement of the third party’s breach without justification, (4) actual breach, and (5) damages. See, e.g.,
Lama Holding Co.
v.
Smith Barney, Inc.,
. Hoffman also purports to possess "unequivocal evidence" of Sotheby’s knowledge of the contract no later than March 25, 2010, but she does not explain what she means by this, and she does not mention such "evidence" anywhere in the pleadings.
. Hoffman cites
Merrill Lynch, Pierce, Fenner & Smith, P.C. v. Greystone Servicing Corp.,
. The court need not resolve whether Sothe-by's was acting within the scope of its agency or on precisely which date Sotheby’s learned of Martinez's or Studio Capital’s contractual obligations. Regardless how the court resolves such questions, the outcome would be the same: without allegations regarding whether Sotheby’s had affected Martinez's or Studio Capital’s course of action in any way, there can be no plausible interference claim.
. Unjust enrichment is not an independent cause of action under Texas law.
Redwood Resort Props., LLC v. Holmes Co.,
